# Aaron Sheehan
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aaron sheehan (born 1975) is an American vocal tenor and professor of music who has been described as one of "the leading Early Music singers in the world". He was one of the recipients of the 2015 Grammy Award for Best Opera Recording.
== Early life and education ==
A native of Janesville, Minnesota, Sheehan began singing in 1994, his final year at Janesville-Waldorf-Pemberton High School, after spending his early years as an instrumental musician.
People, Process, Progress: Inside ADI’s Continuous Transformation with Allie Copeland
Allie Copeland, Chief Transformation Officer at ADI Global, joins Aaron Sheehan to break down what transformation looks like in wholesale distribution. From merging companies and overhauling tech to building a customer-first culture, Allie shares how ADI keeps progress moving, even when change neve…
E590:📦NOT JUST SALES: THE TRUE VALUE OF ECOMMERCE FOR B2B BRANDS | JASON ON THE ORO B2B UNCUT PODCAST | B2B COMMERCE CORNER #125 | THE ECOMMERCE EDGE Podcast
📦In this special episode of the Podcast, Jason guests on the Oro B2B Uncut Podcast - https://www.youtube.com/@OroCommerce/videos
📦Long time industry friend and B2B commerce expert Aaron Sheehan hosts
📦This episode was originally published by Oro on Jul 9, 2025 - https://www.youtube.com/watch?v=5PLk…
AI Hype Detox for Manufacturers and Distributors with Heather Hershey
What happens when you drop an LLM on top of five ERPs and a decade of M&A? Aaron Sheehan and analyst Heather Hershey map the practical path: B2B use cases that work, risks that don’t, and why chunk-by-chunk modernization beats “robot, take the wheel.”
Highlights
01:06 – Welcome back and introduci…
The Data Behind the Deal: B2B Distribution Through an FP&A Lens with Ryan Cosby
Ryan Cosby, FP&A Manager at Salon Service Group, joins Aaron Sheehan for a ground-level look at B2B beauty distribution. Ryan shares how SSG manages cost-to-serve across multiple channels, wrestles with pricing complexity and margin leakage, and navigates the messy realities of month-end close. He …
Machine Dreams - Episode 18 Trailer
Most B2B companies are being sold flashy AI demos that don’t solve their real problem: fragmented back-office systems, manual order processing, and customers who just want a reliable portal.
Aaron Sheehan (VP of Strategy at OroCommerce) has spent over a decade building for manufacturers and distrib…
How to Make Your AI Work in B2B Commerce
Most B2B companies get pitched AI that sounds great in demos but doesn’t fix what’s actually broken: fragmented systems, manual order entry, and buyers who just want things to work.Aaron Sheehan has spent over a decade building eCommerce platforms for manufacturers and distributors. He’s VP of Stra…
Why Data Culture Matters More Than Platforms: Sam Russo on Automotive Aftermarket
Sam Russo, Director of Demand Gen & Strategic Alliances at Pivotree, joins Aaron Sheehan to talk about the messy, human side of automotive data. Sam shares her unconventional path into data, explains why ACES and PIES aren't magic bullets, and breaks down what happens when companies throw expensive…
AI in B2B Commerce: What’s Real, What’s Hype & What Works
AI is transforming B2B, but only for companies with the right foundation. In this episode, guest host, Brendan Cameron is joined by Aaron Sheehan, VP of Strategy and Partnerships at OroCommerce to break down AI hype vs. reality, the biggest mistakes companies make, and what B2B teams must build now…
Step Zero: What Comes Before Every AI Rollout in B2B
Kulmohan Makhija of Azilen joins Aaron Sheehan to talk about the unglamorous reality of implementing AI in B2B manufacturing and commerce. Kulmohan shares why buyers are shifting their focus from flashy interfaces to operational systems, explains how agentic AI and Model Context Protocol (MCP) are …
AI Promises the Output Without the Work with Aaron Sheehan of OroCommerce
Isaac Morey sat down with Aaron Sheehan at Shoptalk Fall in Nashville. Aaron is the VP of Strategy and Partnerships at OroCommerce, an e-commerce platform made for manufacturers and distributors.
The conversation covers the complexity that comes with B2B sales, what is different about Shoptalk this…
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giants.
‐ Isaac "Llamacorn" Newton
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