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[SPEAKER_00]: Welcome to Tenacity with Sonya C. The podcast for founders, entrepreneurs, dreamers, and leaders navigating the journey of growth.
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[SPEAKER_00]: In each episode, we get into the setbacks, the rebuilds, the pivots, and the lessons learned along the way.
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[SPEAKER_00]: These are honest conversations with leaders who face challenges head-on and found success in business and in life.
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[SPEAKER_00]: I'm your host, Sonya, and let's get started.
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[SPEAKER_00]: My guest today is the Knee's Wider, Executive Director of New Beginning Support Program, a Toronto-based, charitable organization that has spent more than two decades helping underserved women build independence, develop careers, and create better lives for themselves and their families.
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[SPEAKER_00]: The niece has dedicated her career to supporting women and children, and today we're talking about the realities of poverty, the power of opportunity, and what it really takes to change someone's life.
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[SPEAKER_00]: When we talk about starting over, we often think about career changes, business failures, or personal setbacks.
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[SPEAKER_00]: But for some women, starting over means something much bigger.
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[SPEAKER_00]: It means breaking free from poverty, rebuilding their confidence, and creating a future they may never have believed was possible.
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[SPEAKER_00]: Hi the knees, how are you today?
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[SPEAKER_01]: Hi, good afternoon, Sonia.
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[SPEAKER_01]: It's wonderful to meet you.
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[SPEAKER_00]: Yeah, you too, I'm excited into getting to this conversation with you.
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[SPEAKER_01]: That was good.
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[SPEAKER_00]: So you've dedicated more than 15 years to helping women and children improve their lives.
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[SPEAKER_00]: What first drew you to this work and was there a particular experience that made you realize this was your calling?
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[SPEAKER_01]: Well, interestingly enough, I've been volunteering for charity since I was 16.
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[SPEAKER_01]: And that's how I actually got started.
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[SPEAKER_01]: And then when I saw the amount of women and their children that were in need, I thought, you know, when I get older, I think I'll be able to help.
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[SPEAKER_00]: Mm-hmm.
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[SPEAKER_00]: And that was just, that was just your calling and you've been doing it ever since ever since.
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[SPEAKER_00]: Well, it makes you get up in the morning.
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[SPEAKER_01]: I am drawn and passionate about helping women and their children stopping the cycle of poverty that they face.
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[SPEAKER_01]: And so sometimes I can't even sleep at night wearing about how we could raise more funds, more support for them.
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[SPEAKER_01]: And so that gets me up and I go knocking on doors.
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[SPEAKER_00]: awesome.
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[SPEAKER_00]: I love it.
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[SPEAKER_00]: So when we talk about women living living in poverty, I think many people have assumptions about how they got there.
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[SPEAKER_00]: What are some of the biggest misconceptions you've encountered and what do you wish more people understood?
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[SPEAKER_01]: So in Canada, as a richest country, one of the richest countries in the world, one out of 10 children go to school hungry.
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[SPEAKER_01]: So it's not just always a their problem and not ours, um, have the high cost of living.
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[SPEAKER_01]: And it's getting higher and higher.
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[SPEAKER_01]: And people are just not able to sustain themselves.
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[SPEAKER_01]: And sometimes the women have to choose between, you know, paying the rent or feeding their children.
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[SPEAKER_01]: Um, a lot of times people think, oh, they got themselves into that mess.
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[SPEAKER_01]: No, our economy got us into this, this challenge and issue that we've been facing for probably almost 20 plus years.
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[SPEAKER_01]: And if we can figure out a way to work with corporations and foundations and the government, I really, truly believe that we can stop the poverty cycle.
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[SPEAKER_00]: And you've worked with women facing extraordinary challenges.
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[SPEAKER_00]: Can you share a story while protecting her privacy about a woman who came into the program struggling and went on to transform her life?
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[SPEAKER_00]: What was changed for her?
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[SPEAKER_01]: So I will tell you one wonderful story about this inspiring, awesome resilience, young lady, she came into our program.
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[SPEAKER_01]: She had a domestic violence situation, and she literally left with her daughter and herself with the clothes on their back.
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[SPEAKER_01]: He took everything, and she just thought, I have to save myself and save my child.
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[SPEAKER_01]: She went on to live in a shelter for a little bit.
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[SPEAKER_01]: Through our program, she was connected to some resources, higher education.
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[SPEAKER_01]: And she went on to get her social, social, sorry.
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[SPEAKER_01]: Social work degree.
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[SPEAKER_01]: And then at the, about the two or three year point, she was hired as a case worker in the same department that her case worker was.
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[SPEAKER_01]: And
so I know with case workers sometimes they do the best that they can, but this particular one was very challenging for us to advocate for her and now they're colleagues.
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[SPEAKER_01]: So I would have loved to be there on the first day when she walked into the office and her her case worker is now her colleague and what was that conversation like?
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[SPEAKER_00]: I love what you're saying and one of the reasons why when you're organization reached out to me I was so keen on having you on and helping you guys is because I actually grew up in a very similar situation.
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[SPEAKER_00]: My dad was
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[SPEAKER_00]: you know alcoholic and used to hit my mom and at a very young age my mom had to sort of run out with five children and be on her own.
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[SPEAKER_00]: Now we had family so she had some support but you know going off on her own and having to care for five children I remember being very challenging and as kids we didn't grow up the same way that everyone else did because you know she we only
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[SPEAKER_00]: to organizations that are helping families in those situations.
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[SPEAKER_00]: So I love what you guys are doing for sure.
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[SPEAKER_00]: So new beginnings doesn't just focus on helping women find employment.
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[SPEAKER_00]: Your programs address confidence, financial stability, mental wellness, and personal development.
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[SPEAKER_00]: Why is that holistic approach so important?
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[SPEAKER_00]: And what happens when we focus only on getting someone a job?
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[SPEAKER_01]: Great question.
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[SPEAKER_01]: So one of the things that we wanted to do is help the whole women woman develop.
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[SPEAKER_01]: that it's not just about finding the job because if you have barriers and mentally or physically and all you're thinking about is let's just find her a job.
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[SPEAKER_01]: What's going to happen within a year, year and a half, that person will come back on this system because they worked developed as well rounded as we do it here at New Beginning Support Program.
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[SPEAKER_00]: So you've partnered with Humber Polytechnic to offer a business office coordinator certification program alongside your step into success program.
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[SPEAKER_00]: How do these opportunities help women build careers rather than simply find their next job?
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[SPEAKER_01]: Well, great question again.
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[SPEAKER_01]: And it's about transferable skills.
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[SPEAKER_01]: So they learn effective business writing.
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[SPEAKER_01]: They learn how to use a computer.
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[SPEAKER_01]: They understand AI and digital literacy.
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[SPEAKER_01]: And marketing, social media, everything that you can think of in regards to transferable skills, sales, customer service can transfer to any industry.
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[SPEAKER_01]: So it doesn't necessarily have to be, it's an office admin company and they'll hire you.
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[SPEAKER_01]: We've had our graduates being hired by Ernst and Young, which is EY, TD, law firms, even a medical firm.
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[SPEAKER_01]: So that's why it's so important to partner with higher education institutions.
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[SPEAKER_00]: And just out of curiosity, is there like a typical age range of what the women coming into your program are in?
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[SPEAKER_01]: Yes, so there are eight anywhere between 18 and 40.
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[SPEAKER_01]: Now, if we, if you're a little over 40, you know, put in four, 45ish, and we think we can still help you.
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[SPEAKER_01]: We won't turn you away.
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[SPEAKER_00]: Okay, I like that.
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[SPEAKER_00]: So let's talk about the charity part of it running a charitable organization for more than two decades must come with its own struggle or struggles.
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[SPEAKER_00]: Particularly when finding a one funding is uncertain and the need keeps growing.
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[SPEAKER_00]: What's been one of your toughest moments as a leader and what keeps you going?
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[SPEAKER_01]: Well, you're absolutely right.
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[SPEAKER_01]: It is tough to raise money.
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[SPEAKER_01]: There's a lot of charities out there.
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[SPEAKER_01]: And government funding for us unfortunately has not been there because we are a year-long program.
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[SPEAKER_01]: and the month programs the government agencies fund are anywhere between like four weeks and 16 weeks.
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[SPEAKER_01]: And I always say you can't change your life in 16 weeks.
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[SPEAKER_01]: I mean, even a year is still too short, but at least they are able to stretch their resilience, their grit, their understanding of education, and what it takes to succeed in a variety of different careers.
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[SPEAKER_01]: What gets me up is that I want to help as many women as we can, where, you know, we're a small child of organization, we can help up to 30 women per year.
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[SPEAKER_01]: Last year alone, we did 40 children.
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[SPEAKER_01]: And now what's the most that we've ever had.
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[SPEAKER_01]: Normally on average we have a 25, but last year it was tough.
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[SPEAKER_01]: You know, the economy is really tough.
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[SPEAKER_00]: Yeah, it's true.
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[SPEAKER_00]: So, you know, you have these
programs, what about like the mental health part of it for women who are coming from abusive situations or poverty?
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[SPEAKER_00]: What are you, what kind of programs do you have in place for that and how are you helping women through those things?
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[SPEAKER_01]: So part of our program, we have six steps in our standards as program and the major one is our and power me program.
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[SPEAKER_01]: So we talk about the barriers that stop them from moving forward in their lives.
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[SPEAKER_01]: We also talk about understanding how to move despite the challenges that you have.
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[SPEAKER_01]: because life happens.
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[SPEAKER_01]: And we all have a story.
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[SPEAKER_01]: We also have certified life coaches to help guide them through the year.
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[SPEAKER_01]: And for mental health and wellness, we practice stress management.
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[SPEAKER_01]: We do have a health and wellness section with experts that come in, they talk to them about that.
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[SPEAKER_01]: But also with OW, we encourage them to talk to their case workers in regards to getting
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[SPEAKER_01]: And please understand, there's no shame in that.
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[SPEAKER_01]: A lot of cultures, a lot of communities feel no.
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[SPEAKER_01]: You can't talk to your business.
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[SPEAKER_01]: But trust me when I tell you as something that has had therapy, it does help.
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[SPEAKER_01]: It works.
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[SPEAKER_01]: And it helps sort of shape how you would want to move through life.
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[SPEAKER_00]: Yeah, you just mentioned something culture.
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[SPEAKER_00]: How do you deal with the different types of culture mentality that come into your program?
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[SPEAKER_00]: Because that I find that just in general culture has a huge impact on who we are as people depending on what countries we come from.
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[SPEAKER_01]: Well, luckily, we make sure that we leave our biases at the door.
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[SPEAKER_01]: And it's strictly just, here you are.
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[SPEAKER_01]: where do you want to be and finding the incremental steps to get you from A to Z?
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[SPEAKER_01]: For the ones in the Brown and Black communities that don't believe, as I had mentioned to you before, therapy, we always talk about our stories.
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[SPEAKER_01]: let them know how we've come through all of this.
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[SPEAKER_01]: And I will tell you as a black woman, it was taboo to talk about your business.
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[SPEAKER_01]: It really was.
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[SPEAKER_01]: And growing in the church when I was younger, it was like, no, you've got God, you've been on your head, you know, you know, been down, you pray, and got an air of it.
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[SPEAKER_01]: And then finally, I was struggling so much.
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[SPEAKER_01]: I talked to my doctor and I said,
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[SPEAKER_01]: I mean, I do that, you know, can't do this.
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[SPEAKER_01]: And that's when they said, would you be open to there?
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[SPEAKER_01]: And I'm like, no, our family doesn't do that.
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[SPEAKER_01]: And then they said, well, do you want to get better?
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: It's kind of like the home mentality don't air out your dirty laundry right?
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: And so I have to remind our participants that it's okay to ask for help.
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[SPEAKER_01]: The strongest thing you can do is ask for help.
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[SPEAKER_01]: It's not a weakness.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: And I mean, there are already going into your program asking for help.
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[SPEAKER_00]: You just sort of have to create a safe space for them, right?
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[SPEAKER_01]: Yes.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: Okay.
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[SPEAKER_00]: So many listeners are founders, entrepreneurs, and business leaders of this podcast, beyond writing a check, what can businesses do to create meaningful opportunities for women who are trying to rebuild their lives.
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[SPEAKER_01]: One of the things that I've asked some of the corporations that have partnered with us is if you can hire 1% of 1% in your organizations underserved and marginalized women, to put all the poverty rate would drastically drop
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[SPEAKER_01]: And then tell another company, hey, listen, I hired a woman in this particular category, can you do the same?
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[SPEAKER_01]: And if we all can do that because it's great to have a graduate from a business degree or masters degree and you hire them, but what about the ones that are underserved that could still bring value to your companies?
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: And I mean, I think to like a lot of companies don't realize that there are charities out there doing that kind of work.
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[SPEAKER_00]: So when they're hiring, they may not even be thinking, they may not even be thinking, hey, like instead of hiring a recruiter and going after someone with a specific skill, maybe there's someone there in that program that can do that.
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[SPEAKER_00]: So what do you say to companies that are not aware of organizations like that exist out there?
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[SPEAKER_01]: So interestingly enough, I do think they are aware, because they had their corporate responsibility, right?
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[SPEAKER_01]: It's not like they're they're not aware organizations like ours, it is are they open.
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[SPEAKER_01]: to supporting women that are underserved and marginalized.
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[SPEAKER_01]: Because for some reason, I won't mention the company's name, but they said, well, what about violence?
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[SPEAKER_01]: And I was so taken back because I didn't understand.
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[SPEAKER_01]: I said, I don't understand what you mean.
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[SPEAKER_01]: Well, aren't they violent?
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[SPEAKER_01]: And I'm like, oh, no, no, no.
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[SPEAKER_01]: Violence has been done to them.
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[SPEAKER_01]: And they're like, well, you know,
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[SPEAKER_01]: You come to work early or on time, are they going to do the work or they're going to slack off.
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[SPEAKER_01]: And I realize that people have a misconception of people that are in poverty.
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[SPEAKER_01]: Yeah, it really is people.
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[SPEAKER_01]: It's just people, and they happen to be on the low, but poverty line.
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[SPEAKER_01]: That's it.
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[SPEAKER_01]: And so we have to reeducate.
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[SPEAKER_01]: companies and then still hope they're willing to give women the opportunity to be a part of their organization.
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[SPEAKER_00]: So companies listening, you know, here's an opportunity for you to not just get resources that you might need, but also make a difference.
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[SPEAKER_01]: Thank you.
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[SPEAKER_01]: Thank you.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: Robert Responsibility is more than just the title.
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[SPEAKER_00]: Yeah, exactly.
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[SPEAKER_00]: I agree.
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[SPEAKER_00]: So let me ask you another question.
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[SPEAKER_00]: You, you have your annual fundraising gala coming up November 21st.
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[SPEAKER_00]: Tell us about the event.
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[SPEAKER_00]: What you're hoping to accomplish this year and what support from the community would make possible for the women you serve.
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[SPEAKER_01]: Thank you so much.
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[SPEAKER_01]: So it's our 15th annual Angels and Action Scala.
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[SPEAKER_01]: It's our yearly fundraiser and normally we raise about $80,000 net to help us with the program supporting the women doing the care packages, making sure we have a little bit of funds that we can put towards our college program.
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[SPEAKER_01]: This year our goal is 100,000 net.
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[SPEAKER_01]: And the goal is to help some of the women
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[SPEAKER_01]: transition out and we're looking for developers who have made a lot of money building these buildings.
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[SPEAKER_01]: Now some of those are empty.
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[SPEAKER_01]: Now how about you give back to the community and get some of these women deserving women out of the shelters and into those stable housing units.
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[SPEAKER_00]: How close are you to your goal?
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[SPEAKER_00]: I know the Gala is soon.
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[SPEAKER_01]: Yes, Gala's soon.
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[SPEAKER_01]: So the night of we do raise money because we have our solid auction.
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[SPEAKER_01]: We have a live auction.
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[SPEAKER_01]: But right now we're halfway.
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[SPEAKER_01]: So we would love to have companies on get corporate tables come here the testimonials of the women meets some of our graduates and and just have a great time.
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[SPEAKER_01]: and open your world so we can raise some more funds.
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[SPEAKER_00]: What if someone cannot attend the Gala, can they do a donation?
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[SPEAKER_00]: How does that work?
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[SPEAKER_01]: So they can do a donation.
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[SPEAKER_01]: We have two platforms.
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[SPEAKER_01]: We have Canada helps, which is the main platform and they can just go on to our website and you'll see the Canada helps logo and then you can donate.
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[SPEAKER_01]: All the donations over $20 does have a charitable receipt or Zephy.
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[SPEAKER_00]: So the GAL is an opportunity for people to obviously contribute, financially meet some of the women that are in the program.
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[SPEAKER_00]: What else can someone who's purchasing a ticket expect?
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[SPEAKER_01]: Well, we're having, well, we begin with a cocktail reception.
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[SPEAKER_01]: It's an open wine beer bar, so throughout the night, although I always stress responsible drink.
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[SPEAKER_01]: Yes.
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[SPEAKER_01]: So the move is to the ballroom and then we'll have a three course gourmet meal, we'll have live auction, we'll have obviously the silent auction, we'll have some really great Canadian performers as a matter of fact our host is Adora and Gemini award-winning artist, director and actor, his name is Rick Miller.
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[SPEAKER_01]: And so he will also be performing.
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[SPEAKER_01]: We have a great dance troupe, and they range from this is so cute.
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[SPEAKER_01]: Five years old, and it's called the Toronto Dance Company, and so I can't wait for people to hear or see
them dance, and then we have a fabulous Canadian singer, Avery Raquel, and she's going to grace us with two songs.
19:57.280 --> 20:06.835
[SPEAKER_01]: And of course, you've got to dance off your dancing shoes and the last thing is the dance and it's going to be at the fair mount correct.
20:07.075 --> 20:09.119
[SPEAKER_01]: Yes, the fair, Mark Roy or Coltel.
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[SPEAKER_01]: Don't tell Toronto downtown Toronto.
20:13.259 --> 20:13.939
[SPEAKER_00]: perfect.
20:15.060 --> 20:18.162
[SPEAKER_00]: So before we wrap up, I do want to ask you one last question.
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[SPEAKER_00]: If there's a woman listening right now who feels trapped by her circumstances, who has lost her confidence or doesn't believe a different future is possible, what would you want her to know?
20:31.689 --> 20:34.130
[SPEAKER_01]: I want her to know that it is possible.
20:35.263 --> 20:44.130
[SPEAKER_01]: that despite life circumstances you can move forward, I want her to know that she is valued.
20:48.914 --> 20:50.075
[SPEAKER_01]: She's worth being here.
20:51.656 --> 20:55.859
[SPEAKER_01]: She deserves more than just to survive, but to thrive.
20:57.340 --> 20:58.521
[SPEAKER_01]: And reach out to us.
20:58.641 --> 21:03.305
[SPEAKER_01]: And if we can help you, we will pass you to an organization that can.
21:04.914 --> 21:05.294
[SPEAKER_00]: love it.
21:05.794 --> 21:15.899
[SPEAKER_00]: Well, Denise, thank you so much for joining me today for providing all of this information and knowledge, but also for all of the work that you do.
21:16.079 --> 21:22.782
[SPEAKER_00]: I think it takes a special kind of person to wake up and do this over and over again.
21:22.802 --> 21:26.504
[SPEAKER_00]: I think you have to be really passionate and really care.
21:26.724 --> 21:32.246
[SPEAKER_00]: And I think in a world where we live in today that sometimes feels like it's lacking a little bit.
21:34.356 --> 21:35.496
[SPEAKER_01]: And thank you for having me.
21:36.397 --> 21:37.197
[SPEAKER_00]: Yeah, I love it.
21:37.477 --> 21:39.037
[SPEAKER_00]: So I'm going to put everything in the notes.
21:39.457 --> 21:41.738
[SPEAKER_00]: Please reach out to the knees directly.
21:41.818 --> 21:44.879
[SPEAKER_00]: If you reach out to me, I will pass you onto the knees, no worries.
21:45.259 --> 21:46.719
[SPEAKER_00]: Get your tickets for the gala.
21:47.160 --> 21:49.200
[SPEAKER_00]: Higher people through new beginnings.
21:49.320 --> 21:53.921
[SPEAKER_00]: Reach out to them if you are maybe a founder who actually needs resources.
21:54.282 --> 21:56.422
[SPEAKER_00]: Here is a perfect opportunity to do that.
21:56.762 --> 21:59.203
[SPEAKER_00]: The knees, anything you want to leave us with before we wrap up.
22:00.205 --> 22:01.866
[SPEAKER_01]: We're all angels and actions now.
22:01.906 --> 22:05.528
[SPEAKER_01]: We just have to put the action into those those words.
22:06.649 --> 22:07.109
[SPEAKER_00]: I love it.
22:07.249 --> 22:08.470
[SPEAKER_00]: Thank you so much, Denise.
22:08.750 --> 22:09.290
[SPEAKER_01]: Thank you.
22:09.311 --> 22:12.512
[SPEAKER_00]: I want to thank Denise for joining me today.
22:13.173 --> 22:20.297
[SPEAKER_00]: One thing I hope listeners take away from today's conversation is that rebuilding your life isn't always something you can do alone.
22:20.897 --> 22:28.082
[SPEAKER_00]: Sometimes, having someone believe in you, provide an opportunity or simply open a door can change everything.
22:28.802 --> 22:35.124
[SPEAKER_00]: And to everyone listening, the new beginning support program has its annual fundraising gala on November 21st.
22:35.644 --> 22:46.548
[SPEAKER_00]: If you're a business owner, entrepreneur, or someone who wants to make a meaningful difference, I encourage you to learn more about the organization and how you can get involved in this year or next.
22:47.168 --> 22:56.651
[SPEAKER_00]: Because sometimes the greatest impact we can make isn't just in what we build for ourselves, but in the opportunities we help create for others.
22:58.242 --> 22:58.942
[SPEAKER_00]: That's a wrap.
22:59.102 --> 23:02.043
[SPEAKER_00]: Thank you for joining me on this journey of learning and growth.
23:02.523 --> 23:11.126
[SPEAKER_00]: If this episode resonated with you, take a moment to subscribe to the podcast, leave a review, and share it with someone who's building through a challenge right now.
23:11.566 --> 23:17.808
[SPEAKER_00]: You can also connect with us on social media and be part of a community that believes resilience is the real advantage.
23:18.208 --> 23:24.109
[SPEAKER_00]: Remember, growth isn't linear, success isn't guaranteed, and setbacks are part of the process.
23:24.409 --> 23:26.250
[SPEAKER_00]: What matters is how you execute.
23:26.670 --> 23:31.364
[SPEAKER_00]: This is Sanya, signing off, but as always keep chasing your dreams with tenacity.