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are few people as iconic or as named or as talked about than the effervescent Taylor
Swift.
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We're going to talk about seven lessons in leadership from Taylor Swift as applied to her
creation of the Eris tour.
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So here we go.
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Hello and welcome to the latest episode of the Unapologetically Yours podcast.
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I'm your host Ashley Logan and I am so happy to have you here today because today we are
going to talk about one of my favorite things.
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But first, let me tell you what to expect.
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Unapologetically Yours is a podcast for the dreamers, the doers, the believers, the free
thinkers, the high performers who are willing to ask the tough questions and go a little
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bit deeper to help create the life that they want.
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to live one that looks fully recognizable to them.
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Here we talk about everything from spirituality to business, relationship connections,
because in a world when we've been taught to play by the rules, I want to show you how to
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live a little bit unapologetically.
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There are so many people who we can learn from in this life.
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I fully believe that we can learn something from every single human, that every single
person on this planet, even the ones that we really don't want to learn from.
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are made from in an image of God, that they are made out of love and that God doesn't make
mistakes.
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And what we have to do is open our hearts, pay attention and absorb the lessons, the good
and the bad from the people around us.
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Now, there are few people as iconic or as named or as talked about than the effervescent
Taylor Swift.
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I am a Swifty of all Swifties.
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She uh
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broke my heart with Fearless.
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White Horse was a song that got me through a breakup of all breakups before the breakup of
all breakups.
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And every album and every piece of music that she put out there is such a blessing to us.
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And especially like just the fact that over since 2019, she's released like seven new
albums, which is just incredible.
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But what I love about Taylor Swift is that she has
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lived and learned and grown out loud.
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She gave herself permission to expand, gave herself permission to pivot with entering into
new genres, leaving country music, stepping into her voice as a
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mature woman.
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And now she's in her mid thirties and she is breaking molds and it is incredible.
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But there's so much pressure that comes with
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living out loud like that and so much ridicule.
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People not extending a lot of grace to someone who was ultimately 15 years old when they
started their career.
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Taylor, at 15 years old, releasing her first studio album and then how she grew and
learned out loud, fully unapologetically and allowed herself to expand is just something
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that, ugh, chefs kiss.
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So I've been a Swifty for a long time and I am so in awe of one, Taylor's songwriting
ability and her ability to connect through her words that are poetry and her ability to
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just be like, to tell the truth, like radically authentic about what is happening in life
and the world around us.
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And that to me is just like so spectacular and sensational.
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And I just adore her, but
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Where she has blown my mind, like those things are what we expect from her.
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Like she's a musician.
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She should be good at her craft.
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She should be good at telling stories.
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That's something that like she's, we should expect from her.
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But where she blows my mind in other ways is her business acumen.
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My word.
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I've talked about this on the show before, but just the fact that Taylor had the presence
of mine.
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apparently inspired by a tweet by Kelly Clarkson to re-record her masters after she wasn't
presented the opportunity to buy them back.
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And then she did.
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And she gave the fans exactly what she wanted, exactly what the fans wanted.
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More content, more songs, more soul, and re-released her early studio collection.
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And those albums, the new ones, they just like absolutely broke my heart.
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Taylor is a boss.
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She is a bad bitch and she holds her vision and it is fucking incredible.
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I'm going to gush a little bit more.
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So let's talk about the era's tour.
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We are coming off of post pandemic life.
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She had released Lover in 2019.
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Oh my God.
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What an incredible album.
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And then the pandemic hit and then we have Folklore.
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Folklore.
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Oh my gosh.
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So that's my era.
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Like I'm a folklore girl and into ever more.
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Oh my God.
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was what we needed so much.
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And then coupled with the re-recording of Fearless, the re-recording of Red, and the
re-release of Speak Now, just absolutely incredible, but Speak Now happened during her
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tour.
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Okay, I'm getting ahead of myself.
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So when Taylor announced that she was going to go on an international world tour,
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called the Ares Tour, I lost my mind, I knew I had to be there, I couldn't wait.
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It was what the world needed for so many reasons.
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One, just to come together in song, in joy, in bliss, uniting our voices with shared music
that was new and old was just something that like I saw that vision, I aligned with the
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vision, I was like, I'm going to absolutely be there.
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was lucky enough to be at one of the early shows in Nashville, Tennessee, The Rain Show,
where the thunder was shaking the stadium just as much as the Swifties.
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Oh my God, I will never forget it.
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I will never forget her absolutely soaked, still being a boss out there singing, and it
was incredible.
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Then I had the chance to take my daughter to the Aris Tour in Chicago, night three.
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I'm like being very hyper-specific about this for those who are like, want to go look up
the secret songs and all of the things that were shared.
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And I brought my daughter, she was seven years old at the time and she will be very
embarrassed by me saying this, but she fell asleep actually.
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But before that, I got to bring her down.
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We walked down the steps of the stadium to kind of the glass wall of the section and no
one minded that we sat there.
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But my daughter and I took in the 10 minute version of All Too Well, her sitting in my lap
surrounded by Swifties who were absolutely unbothered by us being there.
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In fact, they were just like so enamored by this mother daughter pair singing along to
every word of the 10 minute song.
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And it was perfection.
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It was absolute perfection.
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Then in May on Mother's Day, actually of
2024,
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was in Paris and got to see, be among the first to see Taylor's new show with the
introduction of the Tortured Poets Department songs.
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And it was beautiful.
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And here's what I can say, that I very much believe in feminine energy.
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And I believe that as human beings, it was our sacred.
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right and sacred rites of passage for us to sing together in unison, in safety, in joy.
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And that's why the Ares Tour felt so good.
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It was just this full embodiment of what it means to be feminine, what it means to feel
safe, and what it means to unite our voices in a common cause.
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And I don't know if people really recognize how actually powerful it was and that that was
the thing that made the Ares Tour so incredible.
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So when Taylor just recently released her
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six episode docu-series on the making of the heiress tour and the behind the scenes book,
I immediately tuned in.
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And I have to tell you, I was in a full smile, tears streaming down my face the entire
time.
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I love this woman and everything she stands for and everything that she's created.
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And after watching this, I realized that I had to come on and do an episode about Taylor
Swift as a leader.
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So we're going to talk about seven lessons in leadership.
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from Taylor Swift as applied to her creation of the Aris tour.
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So here we go.
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Lesson number one, trust your magic.
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So I am a lifelong entrepreneur.
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And I would have to say that in reflecting on the good, the bad, and the ugly, all of my
greatest missteps have happened from me not trusting myself.
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And God, it is so fucking hard to do, to hold your vision and hold it, to see the thing
and to follow through on it.
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and not listen to anyone else around you.
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Trusting your magic is pivotal, especially when you're trying to do big things in the
world.
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Don't get, I always, I love the quote, like, don't take advice from someone whose life
doesn't look like the life you want to lead.
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And it's so true.
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It is so easy to play small.
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I mean, those little things, like my mom, bless her heart, I'll say that I'm going to a
concert and there might be bad weather.
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She's like, please don't go.
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And it's like, okay, maybe you wouldn't go, but.
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I'm going to go.
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This is not a great example, but the main point of this is that when you want to do
something great, not everyone's going to get on board with you right away.
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They're not, they're going to think it's too much.
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They're going to see the obstacles where you see the end game.
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so trust your magic, trust the end game.
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Taylor had this vision of creating the heiress tour and said it was going to be three and
a half hours.
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It's going to be a global tour.
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She's going to cover.
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17 years of music all in one night.
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And I am going to venture to guess that a few people had something to say about that.
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Is this possible?
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Are you sure?
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Do you have the energy?
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Will you be safe?
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Like asking all of these fear-based questions.
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And she's like, nah, I got the vision.
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Let's figure out how to do it.
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Which leads me to lesson number two.
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Surround yourself with people who trust you.
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The heiress tour.
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never would have happened if Taylor didn't have the right people surrounding her.
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People who saw her vision got it and said, you know what?
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Okay.
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Even if I don't know the answer to every little one little question, if I don't know
exactly how this is going to play out, Taylor, I trust you.
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So let's do it.
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Let's suss it out.
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Let's figure out the details and let's see how we can make this work to bring your vision
to life.
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That is so important.
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When you
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surround yourself with people who are constantly trying to work against you, that's not
going to get you very far.
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So finding as a leader, those people who are going to really support you, who are going to
really understand you and really trust themselves in your hands is an amazing and
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incredible thing.
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And it's necessary if you want to do something big.
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So you've got to make sure that you're surrounding yourself with people who trust you as
the leader.
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And it is so clear that Taylor had those people.
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around her in life.
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And not just that, that she had the right people, the best choreographers, the best sound
engineers, the best videographers, the best costume designers.
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And that those people, I'm sure that I'm going to go out on a limb and say that there
might be people who are better at their jobs out there in the world.
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But the difference is, is that the people who Taylor has around her, they trust her.
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They trust her vision.
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And then she creates space where she can trust them.
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So.
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Let's go on to lesson number three, trusting your team.
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It is so clear to me that Taylor has built deep, deep, deep trust with her team so that
she doesn't have to waste her time and energy getting into the trenches to ask and answer
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the questions that they should already be asking.
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So here's a great example.
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One of the backup dancers wanted to perform in...
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Are you ready for it?
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And that wasn't his normal song throughout the whole tour.
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And so he worked hard.
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He learned the steps.
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He found a costume and then Taylor's team brought it to her to see if it was okay.
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So she didn't have to ask them like, well, does he know the steps?
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Does he have a costume?
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Does he have all those things?
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And get into the minutia of it.
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She could trust that if her team is in charge of the choreography, that they are going to
make sure that it's excellent.
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And that when they're coming to her to get her to sign off on it, that she doesn't have to
go deep, deep, deep in the trenches and said she could celebrate what they were doing and
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celebrate the vision and be like, okay, you got this?
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Absolutely.
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Let's fucking go.
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And I love that so much.
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It is so important as a leader to trust your team.
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And I have to say that as an entrepreneur, I haven't always.
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trusted my team.
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And there's a combination of that.
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One, if I wasn't trusting myself, why should they trust me?
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Why should I trust them?
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Like it all feeds into one cycle of reciprocity and growth and mindset.
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And so that kind of alignment from your team is just so critical.
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And it starts with lesson number one, trusting yourself and trusting your magic and then
getting the right people around you and then trusting them to do their thing so that you
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can be beyond the minutia of doing their job.
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and focus on what you do best.
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So Taylor could focus on the production.
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She could focus on the song.
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She could focus on knowing the moves, focus on showing up every day as the leader of this
massive, massive, massive operation.
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The next lesson in leadership from Taylor Swift is number four, don't be afraid to be too
much.
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my God, and this is huge.
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It is so important and so vital.
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If you guys caught the documentary, I'll summarize it here.
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So first of all,
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Halfway through the tour, she introduces an entirely new era.
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This is wild.
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This is bananas.
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It's bananas.
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She already had three and a half hours of detailed, choreographed, highly complex stage
production.
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And then halfway through, asked her team to introduce a new era.
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And this is so exceptional.
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Many, many other artists, many other people out there would have maybe said,
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This is too much.
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I don't know.
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Should we not do it?
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We could just keep it as is.
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But no, she understood what the fans wanted from her and she delivered.
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So she asked the team to come together weeks prior to going back on tour to learn the new
set, to learn the new steps, to understand the new cues, to understand all of it so that
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she could introduce the Tortured Poets department to the Ares tour.
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And it was exceptional.
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But she didn't just stop there.
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Towards the end of the tour, she was playing at Wembley in London.
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London is a very important city to Taylor Swift.
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She lived there for a long time with her ex.
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She wanted to bring, by having an incredible guest, Florence, of Florence and the
Machines, on stage, she wanted to do a higher end production of Florida for the fans to
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make sure that she was adding all of the beauty, grace, all the things that Taylor's fans
have come to expect from her.
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in this show.
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And it was incredible.
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And so many other people would have been like, OK, maybe this is too much to ask from
everyone.
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But she didn't.
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She didn't apologize for herself.
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She wasn't afraid to be too much.
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And what happened then?
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The fans were delighted.
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She got to shine even brighter.
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Her team got to shine even brighter.
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And so many other people would have been afraid to take up that space.
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I think that, like, Taylor is obviously iconic.
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But if we take this down to, like,
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ourselves as leaders in our everyday lives, in work and business and life, that it's easy
to sometimes be afraid to be too much and to bring those big ideas to the table.
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may this be a lesson that like, no, this is actually just continuing to push the envelope
of excellence.
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And you deserve that if that's your vision, if that's what you want to bring to the world.
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Okay.
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So here, the fifth lesson in leadership from Taylor Swift is to be gracious.
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This woman.
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This woman is the epitome of grace and class, and it is exceptional.
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So one of the moments that stuck out to me is that the touring cast does a, like a huddle
before every show where they say like, fuck, fuck, fuck it up, up, up, like that.
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And it's so cool.
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But they get in circle and they come together and they share a few words before going on
stage.
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And Taylor doesn't dominate the spotlight.
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Other people take turns in sharing their reflections and their moments.
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And one of the backup singers shared that she had been at a party or a red carpet event
with Taylor and Taylor introduced her as someone she sings with.
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Instead of saying, this is my backup dancer and making that person feel small, even though
like being a backup singer for Taylor Swift is like incredible, the most incredible thing.
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Taylor wanted to make sure that this person who she trusts, who performs with her all over
and over and over again, felt absolutely seen for the whole person that she was.
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This is someone that sings with me.
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And that to me was just so exceptional and so freaking powerful.
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And I also noticed throughout the docu-series that Taylor would constantly say thank you.
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She was approachable and stood in her own power.
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but was also just so human and so gracious in the process.
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So in terms of some of the choreography, for example, Taylor doesn't learn dances in eight
counts, and I get that, she learns them in lyrics.
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So the choreographer then...
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leaned in and started to teach Taylor in terms of lyrics.
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And then Taylor could respond to that and they could show gratitude for each other.
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And it was just like absolutely so beautiful and such a testament to surrounding yourself
with the right people and being gracious and acknowledging like what your limitations are
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and how you can be symbiotic and how you can create that teamwork together so that
everyone can shine.
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The sixth lesson in leadership from Taylor Swift is to show gratitude and
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This woman, rumor has it, gave over $100 million in bonuses to the Ares tour production
cast.
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So everyone from the truck drivers to the backup dancers, to the sound engineers, to the
set managers, they all received bonuses.
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So when the tour did well, the team got to do well also.
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that understanding how important
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it is to be compensated fairly for leaving your family, for being on the road for that
long and for that demand of excellence and then really making sure to compensate people
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for it and express thanks, express gratitude was just so beautiful.
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Also, for those who don't know, Taylor would donate very quietly to food banks in every
city that she visited.
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And that kind of altruism and that level of commitment to humanity is so...
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Beautiful, because what Taylor understands more
than anyone is that it's important to be
human, that the human within all of us is so important to be tended to, seen, nurtured,
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spoken to.
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And she created a tour that was in gratitude of the human in all of us, the stories that
we carry, the way we need to show up, how we want to feel safe, how we want to be seen.
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And it was just chef's kiss, spectacular.
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And seeing how she took care of her team.
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was it just made my heart melt and made me want to be an even better leader and something
that I will really carry with me.
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Okay.
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So the last and final lesson in leadership from Taylor Swift is number seven, rise
together.
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Taylor Swift set a fucking high bar with the era's tour.
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It was like nothing that had been done before and nothing like it will happen again.
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And
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She didn't say sorry for it, which we covered.
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She took up the space.
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She trusted her magic.
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She built the team.
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She trusted her team.
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She showed them gratitude.
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She showed them grace.
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And she set a high bar so that everyone could rise together.
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There is not going to be anything better than what's on the resumes of all of the people
who were involved in the Arrows Tour, that they could say that they were involved in it,
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because you know that it required absolute excellence, timeliness, attention to detail.
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more than any other production in the industry.
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And that to me is just exceptional.
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But she knew that she couldn't do it alone.
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She had to do it by surrounding herself with people who were not just going to see her,
but who were going to lift her up, who were going to see the vision and then follow
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through on it.
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And that to me was so incredible because when one rise, we all rise.
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And I just want to take a moment to say thank you.
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I know that there is never a chance that Taylor Swift will see this podcast or video, but
I am in awe of a woman who under so much pressure, under so much scrutiny can continue to
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set a high bar so we can all rise.
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So she can tell stories that
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break down the lies that we've been told about what it means to be female, what it means
to desire love, what it means to want to make a difference in the world.
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And she can hold that vision for all of us to rise together.
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And I am so grateful.
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I am a huge fan of Taylor.
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Cannot wait to see what she does in this next era.
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We had the pleasure of watching Taylor.
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If we're looking in terms of like archetypes, she was a maiden.
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She started as a young girl, went through her formative years.
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She wanted love.
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She stepped into her own power and then was able to attract an incredible, incredible,
incredible, powerful love.
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And that's what she wanted all along.
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we all got ahead of front row seat to that.
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And it was incredible and beautiful.
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And then now, as she's getting into this next era of motherhood, of creation, of whatever
else may be, whatever else she may birth, we are cheering you on, Taylor.
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Congratulations.
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You are an inspiration to us all.
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Now for all of you entrepreneurs and leaders out there, know this, trusting yourself and
trusting your magic is the first step and holding that vision and holding that over and
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over again in presence is so important.
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You can change the world.
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You can do whatever you want in the world.
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Why not you?
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But remember, no one is going to trust you unless you trust you.
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And I know that firsthand.
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So.
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Thank you all for tuning in to this gushy episode about one of my favorite figures, Taylor
Swift.
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And go out there, make some mischief in the world, make some magic in the world, make an
impact in the world.
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You can do it.
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And until next time, I'm Ashley, and I am unapologetically yours.