رونوشت 🔗
1
00:00:00,236 --> 00:00:08,691
Hey there everyone, I'm Don, Professor Goethe and welcome to the Goethe Pro Travel Tale
podcast.
2
00:00:10,353 --> 00:00:16,356
Travel far and gravel often.
3
00:00:18,626 --> 00:00:24,546
Hello everyone, welcome to the Goethe Pro Industry Insider webinar series.
4
00:00:24,546 --> 00:00:31,733
Today we're coming back to one of our favorite subjects, which is groups, because groups
is very, very popular with everyone out there.
5
00:00:31,733 --> 00:00:33,975
It's also very popular here at GoWay.
6
00:00:33,975 --> 00:00:40,300
If you didn't know, um we have one of, if not the largest groups department in North
America.
7
00:00:40,300 --> 00:00:48,017
um And our guest today is Heather Varga, not with an S, Varga, V-A-G-A, V-A-R-G-A, sorry.
8
00:00:48,017 --> 00:00:50,830
And I'll explain why I point out not the S in a minute.
9
00:00:50,830 --> 00:00:53,150
Heather, how many people do we have in our groups department?
10
00:00:53,150 --> 00:00:54,702
Do you know of a hand or roughly?
11
00:00:54,702 --> 00:00:58,152
I believe our team is roughly about thirty two, thirty three people.
12
00:00:58,276 --> 00:01:05,524
And the widespread weaving the group's part will go away in general these days all over
North America and probably internationally as well.
13
00:01:05,524 --> 00:01:06,896
Do we have international?
14
00:01:07,187 --> 00:01:10,754
a few members of an o of our team are in Manila.
15
00:01:10,754 --> 00:01:12,096
Manila.
16
00:01:12,096 --> 00:01:14,218
Patrick used to work or works for us.
17
00:01:14,218 --> 00:01:16,871
He was in Japan at one stage on the FIT site.
18
00:01:16,871 --> 00:01:20,902
Do you have any groups of people like truly remote in another country?
19
00:01:20,902 --> 00:01:23,010
we don't currently at the moment.
20
00:01:23,010 --> 00:01:26,758
Um but we do have uh a couple of groups of people in the US.
21
00:01:26,758 --> 00:01:29,380
In the US, so yeah, so we're spread out.
22
00:01:29,400 --> 00:01:33,564
In the old days, our head office for groups used to be in Vancouver.
23
00:01:33,564 --> 00:01:41,390
It's not really that anymore because the lady who ran groups back in the day, Barbara
Norton, since retired, and Shirley has taken over and she's based here in Toronto where
24
00:01:41,390 --> 00:01:42,820
Heather is based, correct?
25
00:01:42,820 --> 00:01:43,074
Correct.
26
00:01:43,074 --> 00:01:46,474
here in Toronto and this is where we're doing our recording today.
27
00:01:46,474 --> 00:01:53,120
Now the reason I bring up uh Heather's surname is I asked her before we came on air, is
that Latin?
28
00:01:53,120 --> 00:01:55,762
And she said, if you drop the S it becomes...
29
00:01:55,864 --> 00:01:56,924
Hungarian.
30
00:01:57,323 --> 00:01:59,866
And we chatted a bit further as well.
31
00:02:00,127 --> 00:02:04,233
And Heather's heritage is also First Nations Canada.
32
00:02:04,233 --> 00:02:07,828
I always get this pronunciation wrong, the matey, is that the right?
33
00:02:08,379 --> 00:02:18,749
Now, my understanding, because I actually, or we, I being my family, we visited a friend
of ours who's a farmer in Alberta, and he works very closely with the Métis tribes out
34
00:02:18,749 --> 00:02:21,531
there from the farming and rural side of things.
35
00:02:21,531 --> 00:02:25,976
And he was looking at getting, and he does, or does, cattle.
36
00:02:25,976 --> 00:02:28,622
And he was looking at uh breeding.
37
00:02:28,622 --> 00:02:37,822
Well, he doesn't do it, another farmer friend of his has one of the largest herds of white
buffalo, albino buffalo in Canada, if not North America.
38
00:02:37,822 --> 00:02:44,662
And they were working together with the Métis tribes to start farming the buffalo, the
meat and stuff like that.
39
00:02:44,662 --> 00:02:56,722
And I learnt, and correct me if I'm wrong, Métis is a mix of colonial and First Nations
going back, or is it a completely different tribe?
40
00:02:56,810 --> 00:02:59,473
No, it it it it is a slight
41
00:02:59,473 --> 00:03:00,402
I should say not tribe.
42
00:03:00,402 --> 00:03:01,730
think tribe's not the right word.
43
00:03:01,730 --> 00:03:03,631
Yeah, so the group of people.
44
00:03:03,631 --> 00:03:03,941
Yes.
45
00:03:03,941 --> 00:03:07,832
So yeah, I mean we do have a mix.
46
00:03:08,233 --> 00:03:22,009
And actually my uh some um most of I know we are spread out in Canada and we do have um
some of our First Nations of course in that west coast area, but we go back sort of um to
47
00:03:22,009 --> 00:03:25,720
the time where we 'cause we have the French influence on my side of the family.
48
00:03:25,720 --> 00:03:29,942
So we were more up in like the Quebec region.
49
00:03:29,998 --> 00:03:33,893
Okay, is Métis also a Canadian thing?
50
00:03:33,893 --> 00:03:40,098
Like do you have Métis groups in the US or is it that Canadian designation for a better
term?
51
00:03:40,098 --> 00:03:47,148
I think some I know that um also again we do cross into the US side originally into my
family history.
52
00:03:47,148 --> 00:03:54,382
So we kind of are b a cross between the two on my family's side before sort of some of the
lines came through.
53
00:03:54,382 --> 00:03:58,023
I was about to say that was all pre what a border was.
54
00:03:58,943 --> 00:04:00,684
Pre-colonial borders.
55
00:04:00,944 --> 00:04:10,307
Now the reason I bring that up is one I'm interested in this type of personal history of
people but two Heather's area of expertise within the Groups Department is the Americas
56
00:04:10,327 --> 00:04:11,507
and Asia.
57
00:04:11,507 --> 00:04:16,589
Now the Americas for us is exactly that anywhere from well Alaska, Canada.
58
00:04:16,814 --> 00:04:21,095
uh the US and then all the way down to Patagonia, Chile and Argentina.
59
00:04:21,095 --> 00:04:22,866
So Heather covers all that region.
60
00:04:22,866 --> 00:04:25,917
I just found it interesting with your
Load full transcript
heritage as well.
61
00:04:25,977 --> 00:04:34,880
So there's some truly deep rooted knowledge there and we will touch on this in a minute
from a group's point of view of whether First Nations experiences can be part of a group
62
00:04:34,880 --> 00:04:35,780
trip.
63
00:04:35,780 --> 00:04:37,300
But you also deal with Asia.
64
00:04:37,300 --> 00:04:42,962
uh can you give our listeners what Asia means to go away from a country point of view?
65
00:04:44,406 --> 00:04:46,858
So as in which countries in Asia do we deal with?
66
00:04:46,858 --> 00:04:47,499
Okay.
67
00:04:47,499 --> 00:05:02,882
uh we cover a large uh selection of Asia, but we obviously have uh Thailand, uh Vietnam,
Japan, South Korea, China, India, um Malaysia.
68
00:05:02,882 --> 00:05:06,796
Well, these fall under the age of area for us.
69
00:05:06,796 --> 00:05:09,808
Yes, so we have the Maldives as well.
70
00:05:11,931 --> 00:05:16,815
Seychelles also does fall sort of in that category as well.
71
00:05:18,777 --> 00:05:21,500
I did mention Nindia Sure did.
72
00:05:21,500 --> 00:05:24,142
I was That's okay.
73
00:05:24,142 --> 00:05:30,426
We I I'm trying to think maybe it might be easier to list a spot that we aren't covering.
74
00:05:30,426 --> 00:05:32,330
Um but
75
00:05:32,330 --> 00:05:36,544
Okay, so again, I just did this with our Asia Roadshow Asian forum.
76
00:05:36,544 --> 00:05:46,762
So any guy you've mentioned some of these, know Indonesia, Malaysia, you mentioned
Singapore, Hong Kong, which is China, Taiwan, which is China, Tibet, which is China.
77
00:05:46,762 --> 00:05:51,625
ah You mentioned Thailand, Vietnam, Cambodia, Laos, do we go to Bhutan?
78
00:05:51,894 --> 00:05:52,874
I you know what's funny?
79
00:05:52,874 --> 00:06:01,689
I was just gonna say we gotta include Bhutan, of course, because I think that's a
fascinating destination that enough people don't consider.
80
00:06:01,750 --> 00:06:13,274
sure both FIT and groups Nepal India you mentioned ah we do the stands as well does that
fall under Asia yes it does because I spoke to Maury about this Maury being our VP of the
81
00:06:13,274 --> 00:06:25,027
Asia department so the stands fall under us which Kazakhstan Uzbekistan Tajikistan there's
one more there is also Pakistan which we don't do at the moment for obvious
82
00:06:25,027 --> 00:06:26,371
not currently.
83
00:06:26,371 --> 00:06:30,013
But I know that it's something that hopefully we will will be doing in the future.
84
00:06:30,013 --> 00:06:32,148
I mean there are talks about
85
00:06:32,632 --> 00:06:35,803
Yeah, traveled there years ago and it was, it's a beautiful, beautiful country.
86
00:06:35,803 --> 00:06:38,985
But obviously at the moment there's some political tension in that area.
87
00:06:38,985 --> 00:06:39,965
Okay then.
88
00:06:39,965 --> 00:06:51,470
So again, we talked about your background, your heritage, what you looked after here ago
as uh a group's destination specialist in America and Asia.
89
00:06:51,470 --> 00:06:58,617
But one thing we wanted to touch on today ah is not only the type of group you can do,
which we've discussed many times.
90
00:06:58,617 --> 00:07:01,134
So if you want to get more depth about
91
00:07:01,198 --> 00:07:06,578
what types of groups we can do, you can do, you can look at any of our past webinars and
or podcasts.
92
00:07:06,578 --> 00:07:09,938
Look at our Go Way Pro Travel Academy modules on groups travel as well.
93
00:07:09,938 --> 00:07:13,558
We touch on a lot of types of groups there.
94
00:07:13,578 --> 00:07:24,678
But one thing you wanted to bring up today in our conversation was your terminology of
elevated group travel or group style, which I sort of threw back luxury, but it's not
95
00:07:24,678 --> 00:07:27,618
exactly necessarily just luxury, is it?
96
00:07:27,694 --> 00:07:37,864
I mean, I would say that it's a form of luxury, but it doesn't necessarily have to fall
under the luxury category because sometimes it could just be some unique experiences um
97
00:07:37,864 --> 00:07:39,966
that are taking something to the next level.
98
00:07:39,966 --> 00:07:44,832
So for example, you know, we, you know, uh
99
00:07:44,832 --> 00:07:46,903
We can do private villas for groups.
100
00:07:46,903 --> 00:07:59,790
I know that sometimes that's a question that generally comes up, but with that, I mean we
can cater the whole experience to upgrade it, to add private chef meals um coordinated to
101
00:07:59,790 --> 00:08:01,431
tailored to your needs.
102
00:08:01,431 --> 00:08:05,053
we could hire if you've you know, depending which country you're going to.
103
00:08:05,053 --> 00:08:06,714
I know that some people
104
00:08:06,720 --> 00:08:09,312
In certain countries they hesitate for security reasons.
105
00:08:09,312 --> 00:08:13,787
Well, if that's a comfort that you'd like to hire security, we could have 24 hour
security.
106
00:08:13,787 --> 00:08:17,740
We can make sure that you have a t butler's 24 hours.
107
00:08:17,740 --> 00:08:21,634
Like those are just like added touches that we can include in some of those experiences.
108
00:08:21,634 --> 00:08:31,053
Sometimes it might be, you know, hiring though that uh private helicopter to fly somewhere
and have a picnic in a remote area.
109
00:08:31,053 --> 00:08:32,390
Um
110
00:08:32,578 --> 00:08:34,569
Just little like unique experiences.
111
00:08:34,569 --> 00:08:46,434
Yes, they can fall into the category of luxury, but also it can just be an everyday group
looking to share a very unique or memorable experience and the whole trip doesn't have to
112
00:08:46,434 --> 00:08:50,385
be surrounded by expensive experiences.
113
00:08:50,385 --> 00:08:52,866
It could just be some unique elements.
114
00:08:52,876 --> 00:08:58,993
So some of the examples you just brought up, ah have you done those yourself with pass
bookings, helicopter rides, et cetera?
115
00:08:58,993 --> 00:09:03,574
Is that
something you've personally booked or you know of within Go Way that have done
that type of thing?
116
00:09:03,574 --> 00:09:05,605
Yes, definitely for the helicopters.
117
00:09:05,605 --> 00:09:10,547
And as far as, you know, for example, one of the destinations that I cover is Columbia.
118
00:09:10,547 --> 00:09:22,832
And um we have amazing ex we have access to actually some really beautiful villas there,
private villas, who can give you sort of the experiences I talked about.
119
00:09:22,832 --> 00:09:33,356
Um also um getting out uh private venues, um, having people, even if you have a villa,
having experiences come to you in your villa as well.
120
00:09:33,556 --> 00:09:44,090
hiring uh if you want to go shopping and you're looking for sp specific things, we have
access to getting you a personal shopper for the day that's going to take you and get you
121
00:09:44,090 --> 00:09:45,871
everything, you know.
122
00:09:45,871 --> 00:09:48,132
Number two options of that personal travel.
123
00:09:48,132 --> 00:09:53,744
One, that they're going to go with you and they're gonna help you tailor your shopping
experience.
124
00:09:53,744 --> 00:10:00,307
Or two, you're going to advise them what you're looking for, what you need, and they'll go
do the shopping for you.
125
00:10:00,307 --> 00:10:02,688
So these are some of the those like.
126
00:10:02,862 --> 00:10:06,410
extra added value or elevated sort of experiences.
127
00:10:06,410 --> 00:10:12,793
Yeah, with my experience in Latin America too, though, you can get it everywhere in the
world um from an accommodation point of view.
128
00:10:12,793 --> 00:10:24,358
Some of the options in Latin America, or Asia for that matter as well, villas, some of the
hotels are even built, um what were once monasteries or universities.
129
00:10:24,358 --> 00:10:36,334
So there are so many really good authentic accommodation options worldwide, particularly
in the Americas and in Asia, the Hutong, the Ryokans in Japan, all that type of
130
00:10:36,334 --> 00:10:50,354
things so yeah so a combination is a big part of any trip FIT or groups but if you can
make it special FIT or groups uh that will elevate about your experience yeah
131
00:10:50,872 --> 00:10:58,278
though the misconception generally comes in that because they are a group, we aren't gonna
be able to get them some of those days, right?
132
00:10:58,278 --> 00:11:02,601
Because they're like they see it as more of an individual booking
133
00:11:03,128 --> 00:11:11,395
Well that was my next question, well not so much a question because I know how it works in
your world of groups but the point I wanted to bring up is and I've written down a couple
134
00:11:11,395 --> 00:11:16,130
of questions for you but I'm going to ask an answer in the one thing but you can expand on
it for me.
135
00:11:16,130 --> 00:11:25,637
It's like why group travel with Go Away and one of the points I think is that the comment
on the focus on accommodation the the examples you bring up
136
00:11:25,738 --> 00:11:35,942
It's very difficult for someone who's not connected or knows the way it works to go out
and get some of these very special types of accommodation for groups of 10 or more, which
137
00:11:35,942 --> 00:11:37,923
is what a group is at GoAid 10 or more.
138
00:11:37,923 --> 00:11:42,735
And our groups of people know who to talk to and how to arrange it.
139
00:11:42,735 --> 00:11:46,907
Now it might all be in the same villa per se, but they can get a group of villas.
140
00:11:46,907 --> 00:11:49,338
So that becomes important as one of the reasons.
141
00:11:49,338 --> 00:11:51,388
My question was why group travel with GoAid?
142
00:11:51,388 --> 00:11:55,130
And this is one of the reasons that you can accommodate literally
143
00:11:55,704 --> 00:12:00,942
big numbers in special accommodation or standard accommodation as well, yes?
144
00:12:00,942 --> 00:12:01,292
Correct.
145
00:12:01,292 --> 00:12:01,773
Yeah.
146
00:12:01,773 --> 00:12:06,546
Actually just s why go away for groups?
147
00:12:06,546 --> 00:12:12,011
And I think a key thing here is that we can really tailor make and customize anything.
148
00:12:12,011 --> 00:12:17,415
I will give you an example of a group that came that I worked on last year.
149
00:12:17,415 --> 00:12:25,061
Actually, it was a DJ that decided that they wanted to take their followers to a trip
destination.
150
00:12:25,061 --> 00:12:25,942
Yes.
151
00:12:26,142 --> 00:12:26,403
Nice.
152
00:12:26,403 --> 00:12:30,882
And so they were they do different types of parties and experiences, but
153
00:12:30,882 --> 00:12:35,004
You know, they were very specific on their needs, including equipment.
154
00:12:35,004 --> 00:12:39,575
They absolutely required specific equipment in order for them to DJ.
155
00:12:39,575 --> 00:12:41,146
DJ equipment you make.
156
00:12:41,146 --> 00:12:44,762
And I can tell you that it wasn't easy.
157
00:12:44,762 --> 00:12:48,189
We got that equipment and we flew it in.
158
00:12:49,129 --> 00:12:50,926
It was also Columbia.
159
00:12:50,926 --> 00:12:51,886
Columbia.
160
00:12:52,026 --> 00:12:53,706
Oh, they've like I've through a clump.
161
00:12:53,706 --> 00:12:55,846
I know they've got that equipment down there.
162
00:12:55,846 --> 00:12:57,526
But difficult to get.
163
00:12:57,603 --> 00:13:04,885
so they were basing their experience in Cartagena and the equipment wasn't located in
Cartagena.
164
00:13:04,885 --> 00:13:08,646
So we actually had to fly it in from another city, but we located it.
165
00:13:08,646 --> 00:13:09,686
We did search all over.
166
00:13:09,686 --> 00:13:11,897
It was it was specific.
167
00:13:11,897 --> 00:13:14,988
They were very specific.
168
00:13:14,988 --> 00:13:15,258
okay.
169
00:13:15,258 --> 00:13:20,654
We have that so that just shows you that we have the capabilities to really get you
everything that you need.
170
00:13:20,654 -->
00:13:28,827
I find that surprising because one of my memories of Colombia is, for those who don't
know, he's been an overland driver so we drive through all of Latin America and in
171
00:13:28,827 --> 00:13:36,459
Colombia in particular, and this is back in the day, I'm not sure if it's like this, now
as you drive into a town there was always an army checkpoint.
172
00:13:37,160 --> 00:13:44,102
You drive into, you just show your paperwork and drive through but as you enter the town
there was music, like I mean pumping.
173
00:13:44,718 --> 00:13:51,658
because again, a lot of the towns, the main roads and all the shops and stuff are on the
edge and they'd be pumping the music and lights going off.
174
00:13:51,658 --> 00:13:53,878
So they had the sound systems.
175
00:13:53,878 --> 00:13:58,398
But again, as you just mentioned, you're referring to a particular model of a turntable or
something like that.
176
00:13:58,398 --> 00:14:00,498
So back to Heather's point.
177
00:14:00,936 --> 00:14:04,247
the group's department is that experience and we can resource.
178
00:14:04,247 --> 00:14:06,487
Now that's a story I hadn't heard before.
179
00:14:06,528 --> 00:14:15,610
Speaking to Jennifer, one example she uses of unique groups is a group of undertakers
going to, I think Argentina, again back to the Americas as well.
180
00:14:15,610 --> 00:14:28,384
So one, not only can we do unique groups, undertakers, DJs, but to your point, the request
requirements of the group, generally we can't match everything all the time, but
181
00:14:31,638 --> 00:14:41,439
It just shows you that, you know, we do have access to, you know, obtain things that
sometimes might not always be that easy to to obtain.
182
00:14:41,439 --> 00:14:48,910
So we have the right contacts and connections in order to make your group everything you
need it to be.
183
00:14:48,910 --> 00:14:57,650
think it's important on that example particularly is that if you have someone come to you
with a group and you think their request is weird and wonderful, it probably is, it might
184
00:14:57,650 --> 00:15:08,310
be, but don't say no and go, oh, I don't know because there's a very good chance when you
call Heather or one of the team here that they can definitely help you out with that.
185
00:15:09,690 --> 00:15:12,510
So why would go away?
186
00:15:12,510 --> 00:15:18,650
We just discussed that and I think you've heard through Heather's examples here pre this
question.
187
00:15:19,030 --> 00:15:21,432
Groups runs like a FIT department.
188
00:15:21,432 --> 00:15:29,598
You come to Heather and say, have a group of X amount of people, they want to do this, and
they're very specific about that.
189
00:15:29,759 --> 00:15:30,870
We will customize it.
190
00:15:30,870 --> 00:15:38,566
And as Heather's pointed out, we can get DJs, we can get their equipment, we can bring
their followers so we can handle the air, we can handle large numbers.
191
00:15:38,566 --> 00:15:40,648
Again, 10 or more is our groups.
192
00:15:40,648 --> 00:15:42,109
How big was that group?
193
00:15:42,109 --> 00:15:43,488
The DJ group.
194
00:15:43,488 --> 00:15:44,238
Two hundred.
195
00:15:44,238 --> 00:15:45,798
There you go, 200.
196
00:15:45,798 --> 00:15:53,298
And we haven't done this in a while, but we did the police and firemen's games in
Australia many years ago, and it was like 10,000.
197
00:15:53,298 --> 00:15:55,318
So we can handle monster groups as well.
198
00:15:55,318 --> 00:15:58,738
that's, 200 is above average.
199
00:16:00,358 --> 00:16:03,058
What would be the average group that you deal with, group size?
200
00:16:03,726 --> 00:16:11,900
I would say probably twenty to fifty is pretty pretty pretty normal um a group size.
201
00:16:11,900 --> 00:16:13,341
And of course they do go up.
202
00:16:13,341 --> 00:16:18,613
I mean I have currently right now at least I have an an eighty passenger.
203
00:16:18,613 --> 00:16:18,979
Yes.
204
00:16:18,979 --> 00:16:19,683
Where are they off to?
205
00:16:19,683 --> 00:16:20,673
Japan.
206
00:16:20,810 --> 00:16:22,703
anything in particular in Japan.
207
00:16:22,900 --> 00:16:27,136
No, they're just um a sightseeing leisure group.
208
00:16:27,136 --> 00:16:29,059
But they are quite a large group.
209
00:16:29,059 --> 00:16:29,635
Yeah, for sure.
210
00:16:29,635 --> 00:16:33,606
Um but they're not doing they're not like a specific type of niche.
211
00:16:33,606 --> 00:16:33,992
So
212
00:16:33,992 --> 00:16:36,443
Right, they're just a group who want to go to Japan.
213
00:16:36,443 --> 00:16:44,607
So for those out there who may not have worked with groups before and they have someone
call them up and say, have 80 people who want to go to Japan, do the golden root, which is
214
00:16:44,607 --> 00:16:45,528
the standard.
215
00:16:45,528 --> 00:16:48,489
And to Heather's point, they're not looking for anything particular.
216
00:16:48,489 --> 00:16:51,030
They don't want to do anime as a focus.
217
00:16:51,030 --> 00:16:53,591
They don't want to cook as a focus, whatever it may be.
218
00:16:54,932 --> 00:16:59,294
How do you approach with your Asian partner?
219
00:16:59,904 --> 00:17:09,820
accommodating again using that word accommodate because generally speaking the
accommodation is the key to any itinerary group FIT availability what they want now if
220
00:17:09,820 --> 00:17:20,268
you're dealing with 80 people in Japan what's the logistics of splitting that group up
into hotels have you got them in the same hotel every city or do you have to split them up
221
00:17:20,268 --> 00:17:25,178
I do have them in the same hotel in every city, however, of course, by um vehicle.
222
00:17:25,178 --> 00:17:28,204
Uh we've had to split them up because we don't have that size.
223
00:17:28,204 --> 00:17:36,610
So we do have two vehicles, two guides, and they have been advised that if they expand, it
would go to a third vehicle.
224
00:17:38,152 --> 00:17:46,087
On that note of the hotels and the vehicles, how far ahead is this group booked?
225
00:17:47,271 --> 00:17:49,354
Get everyone in the same hotel.
226
00:17:49,514 --> 00:17:58,341
They booked about 'cause they are departing in June, so of twenty twenty seven.
227
00:17:58,341 --> 00:18:04,182
Twenty I'd say they they probably booked about five months ago.
228
00:18:04,182 --> 00:18:07,105
So 18 months out, yes, ballpark.
229
00:18:07,586 --> 00:18:20,290
In normal circumstances without considering a World Cup happening or Olympics or some big
local event, is 18 months ahead a good time to book for a 10 size group or an 80 size
230
00:18:20,290 --> 00:18:20,861
group?
231
00:18:20,861 --> 00:18:26,186
Should you think that the more people you have, the further ahead you should book?
232
00:18:26,488 --> 00:18:29,361
I think that it definitely depends on destination.
233
00:18:29,361 --> 00:18:41,038
Like somewhere like Japan, if you're calling us probably within twelve months for 80
people, we are unlikely to find all the space in one hotel and we may have to consider a
234
00:18:41,038 --> 00:18:41,231
split.
235
00:18:41,231 --> 00:18:42,318
Split, right.
236
00:18:42,318 --> 00:18:48,897
Um because the destination is in demand and people are booking, so the space does become
limited.
237
00:18:48,898 --> 00:18:53,876
In another destination, potentially it could be possible, but
238
00:18:53,876 --> 00:19:01,723
I would say that when you're coming in for a large group and not only just for space but
for pricing, it's better to come in early.
239
00:19:01,723 --> 00:19:02,550
Okay.
240
00:19:02,550 --> 00:19:08,441
So 18 months minimum would be a good suggestion for people with a group, regardless of
number.
241
00:19:09,681 --> 00:19:20,720
I think though if you're I mean, if you want like is if you're coming in with a group
ready that if you're coming in with a group ready and you have your numbers, like if you
242
00:19:20,720 --> 00:19:26,975
know, okay, we've got twenty people, they're a hundred percent going, then you can come in
at twelve months and roll with that.
243
00:19:26,975 --> 00:19:35,982
But if you are looking for um putting something unique together and selling it to your
client database
244
00:19:36,384 --> 00:19:43,720
I would say minimum 18 months because what you want to do is you want time to advertise
and market that group and find your audience.
245
00:19:43,720 --> 00:19:56,000
And then you need to like you want people to have time to pay because at times some of
these trips can, you know, start to cost, especially depending on the experience.
246
00:19:56,000 --> 00:20:05,888
And we and you it gives people time to make installments or put money down towards the
trip or plan for it.
247
00:20:06,306 --> 00:20:14,899
And this we find gives a better success rate to having f your groups filled and putting
the numbers together.
248
00:20:14,899 --> 00:20:26,839
Um also,
you know, when you do plan ahead and say at 18 months and you come to us at uh
about the 12 month mark and you're like, okay, I'm struggling a little bit.
249
00:20:26,839 --> 00:20:33,954
I haven't really filled my space and you know, I'm I I I'm not sure where to go from here.
250
00:20:33,954 --> 00:20:44,803
We still have enough time to jump in there and support you and come up with ideas or maybe
make a slight change that we feel we might need to change in order to increase those
251
00:20:44,803 --> 00:20:45,364
numbers.
252
00:20:45,364 --> 00:20:49,507
Um, in the groups department, we're definitely there to support you.
253
00:20:49,507 --> 00:21:01,547
And so n this, if you started at 12 months, you know, and then you in a few months you
came to us, it starts to get too close for us to be able to jump in and find a solution to
254
00:21:01,547 --> 00:21:02,378
fix.
255
00:21:02,616 --> 00:21:07,478
But when we start at eighteen months, it gives us lots of time to make sure you're
successful.
256
00:21:07,586 --> 00:21:18,035
Yeah, so this is a couple of key things about groups is they can be easier as a booking
because you create one itinerary and you sell it to 10, 20, 30, 50, 80 people.
257
00:21:18,035 --> 00:21:22,982
So that's easier verse every booking being a different setup request, et cetera.
258
00:21:22,982 --> 00:21:23,840
So that's one positive.
259
00:21:23,840 --> 00:21:34,179
But the flip side is hurting those 10, 20, 30 or 80 people into that particular itinerary
agreeing to it, accepting the price, which brings us to my question.
260
00:21:34,179 --> 00:21:35,549
This you mentioned.
261
00:21:35,862 --> 00:21:45,507
If someone comes to you with a group ready to go, you know the numbers, the itinerary is
pretty much a stock standard thing without any crazy refinements 12 months out.
262
00:21:45,507 --> 00:21:49,448
And then you mention if you just have a group that you're trying to create.
263
00:21:49,448 --> 00:21:51,549
So we turn that as a spec group.
264
00:21:51,549 --> 00:21:53,150
That's a speculative group.
265
00:21:53,150 --> 00:22:00,964
It's either something you as a travel agent has come to go with, it's your idea and you
want to shop it, or someone outside has come to you as the agent and said, I've got this
266
00:22:00,964 --> 00:22:02,705
concept, I want to shop around.
267
00:22:02,705 --> 00:22:04,335
So let's just for the sake of it.
268
00:22:04,335 --> 00:22:05,776
I'm a photographer.
269
00:22:05,776 --> 00:22:07,009
I wanna do a photography group.
270
00:22:07,009 --> 00:22:11,935
The intent for me as the term we use, Pied Piper, is I want a free trip out of it.
271
00:22:11,935 --> 00:22:13,038
I'll bring.
272
00:22:13,038 --> 00:22:16,438
to you, the travel agent, 20, 30 people, right?
273
00:22:16,438 --> 00:22:23,718
Then you work together, you and I, the agent and myself, you speak to Heather and you now
come up with an itinerary and then you go out and shop it.
274
00:22:23,718 --> 00:22:27,918
And as Heather mentioned, we will support you in marketing and all that type of thing.
275
00:22:27,918 --> 00:22:29,818
You can learn all this through the academy.
276
00:22:29,818 --> 00:22:33,338
Your account manager will also support you as well in that.
277
00:22:33,518 --> 00:22:38,618
But that, to your point, takes longer because you're now trying to find the people, okay?
278
00:22:38,718 --> 00:22:43,042
So my question after all that sort of preamble is, on average, how many
279
00:22:43,042 --> 00:22:48,161
spec groups do you get verse agents coming to you with a group ready to go?
280
00:22:48,423 --> 00:22:50,094
Is there an average?
281
00:22:50,094 --> 00:22:54,926
I wanna say probably seventy five percent to eighty percent of our business is spec.
282
00:22:54,926 --> 00:22:55,486
spec.
283
00:22:55,486 --> 00:22:56,146
Yes.
284
00:22:56,146 --> 00:23:00,446
Now is the spec coming from the agent or is it coming from one of their clients?
285
00:23:00,806 --> 00:23:02,350
Or you're unsure of that.
286
00:23:02,350 --> 00:23:13,963
I would say that uh a good chunk of them are coming from the agents and some are coming
from clients, you know, maybe yoga instructors, gym instructors, um, like you said,
287
00:23:13,963 --> 00:23:18,755
someone in a photography business, maybe in DJs.
288
00:23:18,755 --> 00:23:22,796
I also have had influencer um trips as well that I've done.
289
00:23:22,796 --> 00:23:29,938
Um, last year I had a luxury influencer uh South Korea trip.
290
00:23:29,938 --> 00:23:31,384
So her following
291
00:23:31,384 --> 00:23:34,258
Was that K-pop, K-beauty?
292
00:23:34,258 --> 00:23:37,471
this one it was just like a luxury trip.
293
00:23:37,471 --> 00:23:51,010
They did um they did Michelin star restaurants and they did elevated like upgraded spa
experiences and beauty experiences and they did a bunch of different like sightseeing.
294
00:23:51,010 --> 00:23:56,914
So they uh and then they stayed in high end properties as well.
295
00:23:56,914 --> 00:24:02,094
Um but so this was uh and I'm currently working on actually
296
00:24:02,094 --> 00:24:07,719
It's not quite finalized yet, but I am working on another sort of influencer trip at the
moment as well.
297
00:24:07,719 --> 00:24:14,446
Um, and they are putting together sort of a retreat style in Thailand.
298
00:24:14,446 --> 00:24:15,356
In Thailand.
299
00:24:17,017 --> 00:24:26,958
So of the groups that you deal with, be it spec or otherwise, how, so this is a two prong
question, how many repeat agents do you have coming back to you?
300
00:24:26,958 --> 00:24:27,138
I.e.
301
00:24:27,138 --> 00:24:31,478
the agent has repeat groups booking, which is one of the big benefits of groups.
302
00:24:31,478 --> 00:24:36,498
Once you get going with groups, it is very, very financially.
303
00:24:37,350 --> 00:24:39,672
lucrative to you as the agent.
304
00:24:39,672 --> 00:24:45,695
But how many and
do you know of the agents that come back to you have the same person at
their end coming back to them?
305
00:24:45,695 --> 00:24:50,220
So like I'm the Pied Piper, I've come up with a photography group.
306
00:24:50,220 --> 00:24:52,772
I've got my little following together and every year I'm moving.
307
00:24:52,772 --> 00:24:55,433
Now I say this because I used to deal with a group like this.
308
00:24:55,433 --> 00:24:57,495
It was the same core of travelers.
309
00:24:57,495 --> 00:24:59,956
It was a retired group of bankers.
310
00:24:59,996 --> 00:25:02,458
Every year they do a group trip together.
311
00:25:02,458 --> 00:25:04,759
So every year they were coming back and back and back.
312
00:25:04,759 --> 00:25:09,882
How many of those do you have of repeat agents and or repeat end user clients?
313
00:25:10,238 --> 00:25:13,139
I have a large number of repeat agents.
314
00:25:13,139 --> 00:25:17,681
Um, but as far as repeat group clients, we definitely have a good handful of them.
315
00:25:17,681 --> 00:25:28,106
Me personally, I have a couple, but also, you know, if it doesn't cover my region, then
you know, one of my colleagues might take over.
316
00:25:28,106 --> 00:25:36,489
So for example, my South Korea influencer, they have come they have come back, but they
are covering another region on their next trip, so they're working with one of my other
317
00:25:36,489 --> 00:25:36,950
colleagues.
318
00:25:36,950 --> 00:25:38,186
So if
319
00:25:38,186 --> 00:25:41,491
Of course, um, I mean, we have a great product at GoAway.
320
00:25:41,491 --> 00:25:50,495
So if people are on their trip and they're having an amazing time, a hundred percent
they're gonna come back to us and they're gonna ask for us to do it again somewhere else.
321
00:25:50,495 --> 00:25:50,894
Yeah.
322
00:25:50,894 --> 00:25:59,414
And this is used to happen too, this is little tip as well, if you as the agent, the
organizer of the group or something you've come up with, know, a spec group which you've
323
00:25:59,414 --> 00:26:08,814
now made happen, a little tip I would suggest is when that group's traveling on the
assumption it's all going well, which hopefully would go away, it will go well, when
324
00:26:08,814 --> 00:26:12,574
you've got that group ready to book and it's going, so when's your Japan group going?
325
00:26:12,574 --> 00:26:13,752
In 27 you said.
326
00:26:13,752 --> 00:26:14,368
Twenty seven.
327
00:26:14,368 --> 00:26:16,319
So use this one as an example.
328
00:26:16,340 --> 00:26:21,344
I would now start planning with Heather another one for that group, right?
329
00:26:21,344 --> 00:26:31,513
So let's, I can be the same, the regions you work in, be it another Asia destination or
somewhere in the Americas, but come up with another itinerary that you can then pitch at
330
00:26:31,513 --> 00:26:36,817
the last couple of days of the group trip they're on in Japan, just say, hey guys and
girls.
331
00:26:37,046 --> 00:26:39,628
How about this one for Peru next year?
332
00:26:39,628 --> 00:26:41,029
Okay, it's all set to go.
333
00:26:41,029 --> 00:26:42,891
Here's the pricing, bang, bang, bang, bang.
334
00:26:42,891 --> 00:26:45,363
You hit them while they're hot, while they're in a travel mood.
335
00:26:45,363 --> 00:26:47,715
Everything's going wonderfully well for them.
336
00:26:47,715 --> 00:26:49,557
And this is how we used to with this banking group.
337
00:26:49,557 --> 00:26:50,457
They did it by choice.
338
00:26:50,457 --> 00:26:51,078
They wanted this.
339
00:26:51,078 --> 00:26:55,502
So we would actually present two different itineraries at the end of the trip.
340
00:26:55,502 --> 00:26:58,184
You can go one in South Africa, one in Europe.
341
00:26:58,184 --> 00:27:05,523
And as a group, they would choose and then you were basically booking the next group as
soon as that group trip finished and you were nodding your head.
342
00:27:05,523 --> 00:27:09,945
because this is exactly what one of my um agents does.
343
00:27:09,945 --> 00:27:15,508
So she she has her sort of business.
344
00:27:15,508 --> 00:27:24,943
She has a specific name for them and every I we do two, currently two trips a year for the
clients.
345
00:27:24,943 --> 00:27:27,150
It's a all women's group.
346
00:27:27,150 --> 00:27:28,306
There's another one, yep.
347
00:27:28,306 --> 00:27:38,632
And um so what happens is like every year we plan these two trips and then just before the
trip is about like about a month, a month and a half before the trip's about to depart,
348
00:27:38,632 --> 00:27:46,656
she comes to me, she gets ready, she's like we start brainstorming what next trip is gonna
be so that she could present it and launch it at that.
349
00:27:46,656 --> 00:27:48,697
She always does a welcome dinner.
350
00:27:48,697 --> 00:27:57,294
So um every time the at the welcome dinner when the group arrives, she gives little gift
bags and she presents what the next trip.
351
00:27:57,294 --> 00:28:06,188
trip is gonna be and she launches it so that by the time everyone's on a high from the
trip coming home, they're ready to deposit down on the next one.
352
00:28:06,188 --> 00:28:07,019
Yeah, exactly.
353
00:28:07,019 --> 00:28:08,381
Strike while the iron's hot.
354
00:28:08,381 --> 00:28:10,298
There's a good little tip there from a marketing point of view.
355
00:28:10,298 --> 00:28:10,764
I like that.
356
00:28:10,764 --> 00:28:12,926
She presents little gift bags as well.
357
00:28:12,926 --> 00:28:21,056
again, if it's you out there as the agent who are pushing these groups, you've got to also
like, you you work with Heather and her expertise on building the itinerary.
358
00:28:21,056 --> 00:28:22,902
You give her what you want.
359
00:28:22,902 --> 00:28:29,024
DJ equipment, photography gear, uh wellness result, whatever it may be and Heather will
create that for you.
360
00:28:29,024 --> 00:28:32,555
But you've also got to
become the marketer and market yourself and then the trip itself.
361
00:28:32,555 --> 00:28:37,927
So a couple of good points there like look at maybe pushing the next trip when the first
one's running.
362
00:28:37,927 --> 00:28:42,629
Little gift bags, uh little thank you notes on their return, all that type of stuff.
363
00:28:42,629 --> 00:28:45,290
And again, we can help you out on those marketing.
364
00:28:45,290 --> 00:28:46,062
uh
365
00:28:46,062 --> 00:28:46,982
points.
366
00:28:47,342 --> 00:28:51,782
Some technical questions, or not really technical, more logistical.
367
00:28:51,782 --> 00:29:01,242
You mentioned when you were answering a question before about payments, if a trip is
either expensive, or even if it's not expensive, but the end user client out there can't
368
00:29:01,242 --> 00:29:04,022
pay it all in one hit, we can take payments in installments.
369
00:29:04,022 --> 00:29:04,758
Is that correct?
370
00:29:04,758 --> 00:29:05,470
That is correct.
371
00:29:05,470 --> 00:29:07,384
We can do installed payments.
372
00:29:07,384 --> 00:29:11,608
Um so they can pay along as they go up until the final payment date.
373
00:29:11,608 --> 00:29:16,317
Now can the clients pay us directly or do they have to go by their agency or is that a
choice?
374
00:29:16,394 --> 00:29:22,807
Okay, so with groups, we do have a payment link that is available um for the group to make
their payments on.
375
00:29:22,807 --> 00:29:30,881
And the agent can share that with the clients, and the clients can use that link to make a
payment towards the uh group trip.
376
00:29:30,881 --> 00:29:42,646
And what would happen if a client does make a payment um themselves within 24 hours
business day, uh, the agent will have an update advising who has made a payment and the
377
00:29:42,646 --> 00:29:46,348
amount that they've made the payment for so that they will be in the loop as well that
somebody
378
00:29:46,348 --> 00:29:48,664
has put money down towards the trip.
379
00:29:48,664 --> 00:29:53,381
Yeah, that's my question because we've had agents ask this and their question is, how do I
know who's paid what?
380
00:29:53,381 --> 00:29:56,926
But you've just answered that, they get notification of it as well.
381
00:29:57,007 --> 00:30:00,292
What's our deposit rules at the moment as we sit here?
382
00:30:00,292 --> 00:30:01,293
Not a promotional one.
383
00:30:01,293 --> 00:30:02,815
What's our normal deposit one?
384
00:30:02,815 --> 00:30:04,974
Then we'll talk about any promotional deposits.
385
00:30:04,974 --> 00:30:11,759
Our uh group deposit policy is a thousand dollar deposit to get the group going and
started.
386
00:30:11,994 --> 00:30:24,799
And uh final payment would be at uh 90 days, of course, depending on you know any special
requirements or needs or there may be additional deposits that could come into play, but
387
00:30:24,799 --> 00:30:26,326
that would be the standard.
388
00:30:26,326 --> 00:30:28,648
Okay, so it's a thousand regards to group size.
389
00:30:28,648 --> 00:30:32,161
So if you get 10 or more, like let's say you have 11, it's a thousand bucks.
390
00:30:32,161 --> 00:30:35,033
If you walk through the door with 80, it's a thousand dollars.
391
00:30:35,033 --> 00:30:37,535
If your 80 drops to 60, it's still a thousand dollars.
392
00:30:37,535 --> 00:30:39,156
That doesn't change.
393
00:30:39,357 --> 00:30:43,800
And that equates to basically it's a hundred dollars per person based on a minimum of 10.
394
00:30:43,800 --> 00:30:44,981
So it's pretty good.
395
00:30:44,981 --> 00:30:51,168
Is the deposit movable if the group doesn't come through for the date that they were
looking at?
396
00:30:51,168 --> 00:31:04,708
So as long as you cancel outside of a hundred and twenty days from departure, that uh
deposit would be allowed to be used towards another group booking as long as it's booked
397
00:31:04,708 --> 00:31:07,582
within 12 months from the period of the cancellation.
398
00:31:07,582 --> 00:31:11,864
And then after that, unfortunately, if you do cancel again, it will be a non-refundable
situation.
399
00:31:11,864 --> 00:31:19,808
um Heather also mentioned too, from a deposit point of view, um the thousand is for
Go-Away.
400
00:31:19,809 --> 00:31:29,934
If you are booking, let's say something, an Amazon cruise, uh Nile cruise, the cruise
lines, or if you're going to see the mountain gorillas, mountain gorilla permits are...
401
00:31:29,966 --> 00:31:32,629
payment is due upon confirmation.
402
00:31:32,629 --> 00:31:40,940
as Heather mentioned, there may be extra deposits on top of the go away deposit, but when
you are building your itinerary, your destination specialist will tell you, be aware that
403
00:31:40,940 --> 00:31:42,221
this, this and this and this.
404
00:31:42,221 --> 00:31:45,786
So you're aware and your clients will also be aware.
405
00:31:45,786 --> 00:31:49,282
Now, is there any promotional deposit incentive at the moment?
406
00:31:49,282 --> 00:31:49,833
We do.
407
00:31:49,833 --> 00:32:05,853
We have an incentive until the end of July currently that uh any new bookings booked
before the end of the month would be a deposit of $750 for the group and a bonus $250 on
408
00:32:05,853 --> 00:32:13,614
your Go Away Pro card, half paid at the time that you confirm the booking and half paid
once the groom departs.
409
00:32:13,614 --> 00:32:26,454
Yeah, and just so you know deposit and those rewards it's US or Canadian so it's
equivalent 750 US or 750 Canadian We're not doing exchange rating things with that Okay,
410
00:32:26,454 --> 00:32:31,654
is there anything else you'd like to touch on or highlight from the elevated?
411
00:32:31,674 --> 00:32:40,774
Side of group travel any other examples Like I think you've covered it pretty well just
through your general answers of how we can customize
412
00:32:41,270 --> 00:32:52,755
to what the group's requirements are,
um be it a standard trip to Japan or elevated from
getting equipment in for a group of DJs or the DJ in Columbia.
413
00:32:52,755 --> 00:32:58,758
As you've heard, know, as Goway does throughout from FIT through groups, it's all very,
very customized.
414
00:32:58,758 --> 00:33:00,479
Let's talk about air, actually.
415
00:33:00,479 --> 00:33:03,880
um Let's talk about your group to Japan, 80 people.
416
00:33:04,140 --> 00:33:05,901
Did the agent ask you, i.e.
417
00:33:05,901 --> 00:33:07,662
Goway, to handle the air for that?
418
00:33:07,734 --> 00:33:20,149
Okay, so we are going to be looking into group air, but not necessarily for all eighty,
because some passengers do want to use their own points and have their own their own uh
419
00:33:20,149 --> 00:33:23,181
preferences of airlines that they're gonna book.
420
00:33:23,181 --> 00:33:29,063
So in this case, we are looking at probably doing group air for about half of the
passengers.
421
00:33:29,063 --> 00:33:36,328
So we will be probab we will be um because I think I will be able to source the air in
about another two weeks.
422
00:33:36,328 --> 00:33:48,783
So once I'm able to source the air, our goal is to go for about forty uh seats and uh
we're estimating that that's approximately how many people will take the group air
423
00:33:48,783 --> 00:33:49,338
together.
424
00:33:49,338 --> 00:33:50,080
Right.
425
00:33:50,080 --> 00:33:55,763
So again, we can do group air as Heather will be doing for her group because Gowie has its
own ah air department.
426
00:33:55,763 --> 00:33:57,634
We're an air consolidator as well.
427
00:33:57,634 --> 00:34:01,256
So just a group air only booking we can handle as well, correct?
428
00:34:01,256 --> 00:34:01,870
That is correct.
429
00:34:01,870 --> 00:34:05,729
just came to you with just, have a hundred people going to a conference, but I need the
air.
430
00:34:05,729 --> 00:34:06,650
can deal with that as well.
431
00:34:06,650 --> 00:34:07,160
Yes.
432
00:34:07,160 --> 00:34:07,760
Okay then.
433
00:34:07,760 --> 00:34:10,681
ah This is not necessarily about air.
434
00:34:10,802 --> 00:34:15,945
When an agent comes to you, you've worked out the itinerary, you give him or her the price
at the other end.
435
00:34:15,945 --> 00:34:18,726
Are you giving a net or gross price to the agent?
436
00:34:18,817 --> 00:34:22,918
Okay, so our our standard is net, of course.
437
00:34:22,918 --> 00:34:30,220
Um, but in some cases there are gross rates that are provided um to some of our partners
that we have agreements with.
438
00:34:30,220 --> 00:34:35,221
Um if you are getting a net, because this is always a question, am I allowed to mark it
up?
439
00:34:35,221 --> 00:34:36,111
Of course you are.
440
00:34:36,111 --> 00:34:41,230
Um any of anything over and above the net value would be your commission paid out.
441
00:34:41,230 --> 00:34:45,910
Yeah, and again, a word of advice is, and again, that's how most people do their groups.
442
00:34:46,530 --> 00:34:49,390
You give them the net and they handle their own.
443
00:34:49,399 --> 00:34:50,569
profit margins the other end.
444
00:34:50,569 --> 00:34:51,270
Correct.
445
00:34:51,270 --> 00:34:54,191
Yeah, just just be careful that you don't price yourself out of it.
446
00:34:54,191 --> 00:35:00,623
And again, please ask our destination specialists and say, look, if I add 400 per person
or 600, is that fair?
447
00:35:00,623 --> 00:35:11,637
Because you will know as in Heather and the team will know whether the final sell price is
if you're pricing yourself out of potential bookings as well, because they know the market
448
00:35:11,637 --> 00:35:12,677
as well.
449
00:35:12,717 --> 00:35:14,838
Okay, time.
450
00:35:14,838 --> 00:35:16,318
Anything else you want me to ask?
451
00:35:17,526 --> 00:35:25,640
I think no, I mean the only the only other thing that I think is like and this always like
one thing that always comes up and that I get calls is like most of the time when they're
452
00:35:25,640 --> 00:35:33,904
calling for the group, like if you get a somebody in the queue or something, you get a
call and then they're like, I see this tour on your website, but I don't like that or I'm
453
00:35:33,904 --> 00:35:41,102
like, Well that's fine, we can start from scratch and fully customize I feel like
sometimes people don't actually realize how much customization
454
00:35:41,102 --> 00:35:42,242
I'll ask the question.
455
00:35:42,242 --> 00:35:43,142
Okay, here we go.
456
00:35:43,142 --> 00:35:44,262
Get back into it.
457
00:35:44,402 --> 00:35:51,342
So another thing I wanted to point out is that this is, okay, two things.
458
00:35:51,640 --> 00:35:58,413
GoAway.com is our website and it has what we call travel ideas, which is exactly, that's
an idea, it's a concept.
459
00:35:58,413 --> 00:36:04,916
Now, if you look at it from an FIT or group's perspective and you think, like it how it
is, then you can buy it off the shelf.
460
00:36:04,916 --> 00:36:15,901
But really, the way we work is here's a concept, here's an idea for you and then you come
to your FIT or group specialist and say, I like this outline but I wanna add, subtract,
461
00:36:15,901 --> 00:36:21,504
push up the accommodation here, drop it down here, add the Inca trail in there, then go
luxury.
462
00:36:21,584 --> 00:36:26,528
So again, are company that customises 98 % of the time.
463
00:36:26,969 --> 00:36:32,793
We have a few set departures of our own making and we at times will sell as is off the
website.
464
00:36:32,793 --> 00:36:37,944
um On GoAway.com, do we have sample group itineraries?
465
00:36:37,944 --> 00:36:38,394
We do.
466
00:36:38,394 --> 00:36:38,834
Yes.
467
00:36:38,834 --> 00:36:46,936
And we've uh the team us team members have actually assisted with some of those
recommended group uh tours that we would put together for somebody.
468
00:36:46,936 --> 00:36:54,171
Okay, so yeah, so
they're either an example you've created or it's a pasto tennery that
you've actually sold and run.
469
00:36:54,471 --> 00:37:03,467
But I think what I need to point out and I'll let Heather expand on this is that from a
group's point of view, I think you would have picked it up for our conversation today from
470
00:37:03,467 --> 00:37:10,242
a lot of Heather's examples, but can you highlight or emphasize the fact that we customize
particularly at the group's level?
471
00:37:10,242 --> 00:37:10,942
Yes.
472
00:37:10,942 --> 00:37:18,664
So I I know that sometimes uh people come to us and they see a specific itinerary, but
then they say, but can we just switch this out?
473
00:37:18,664 --> 00:37:22,625
The reality is with groups is that when you call us, I mean we can build from scratch.
474
00:37:22,625 --> 00:37:23,536
We can start from scratch.
475
00:37:23,536 --> 00:37:29,957
And we uh the this the internet samples are really just that samples.
476
00:37:29,957 --> 00:37:32,168
They're examples for you to see what we can do.
477
00:37:32,168 --> 00:37:33,468
And if you love it, you can book it.
478
00:37:33,468 --> 00:37:40,430
Um where we I want I always love to tell people um when I'm talking to them is
479
00:37:40,618 --> 00:37:47,303
You know, especially if you're doing a spec group, you wanna what's gonna make you stand
out in the market, what's gonna make you unique?
480
00:37:47,303 --> 00:37:56,830
Yeah, our standard itineraries online are amazing, but if they're available for everybody,
then how are you gonna market yourself to be something different?
481
00:37:56,830 --> 00:38:03,804
So I always love when somebody's coming to build and that we say, like, let's let's dig in
deep.
482
00:38:03,804 --> 00:38:08,844
Tell me about your clients, like what's their ages, what kind of experiences they have.
483
00:38:08,844 --> 00:38:17,159
And from there we start the conversation and we look for all those amazing things that
aren't necessarily ready available for you to see.
484
00:38:17,159 --> 00:38:26,145
Like in Peru, I mean, we have family like experiences with local people and families in
their village or in their home.
485
00:38:26,465 --> 00:38:33,894
I've had uh a group going to India who was going during Diwali and
486
00:38:33,920 --> 00:38:45,554
They we incorporated that they got to spend it with a family in their home and see how the
festival, you know, have the real ex authentic experience.
487
00:38:45,654 --> 00:38:52,856
And um, I've had a group in Thailand come to me and be like, I want to literally have a
dinner with a family.
488
00:38:53,177 --> 00:38:57,158
And we spoke to our local partners and we
489
00:38:57,228 --> 00:39:04,583
came with a family that they could spend the day with and they can cook a meal with in
their home and sit down and have dinner with them.
490
00:39:04,703 --> 00:39:11,928
And these type of experiences aren't something that you're always going to find readily
available and advertised in standard groups.
491
00:39:11,928 --> 00:39:18,613
And so I always encourage people, um, come to us, talk to us, let us make it special.
492
00:39:18,613 --> 00:39:20,294
And we can do that.
493
00:39:20,950 --> 00:39:30,494
So back to my question I posed earlier, why I group travel with Go and I think this is key
to it that, well let me ask you this, of all the groups you've sold, has any itinerary
494
00:39:30,494 --> 00:39:31,544
been the same?
495
00:39:33,016 --> 00:39:35,194
Mm, I would say for the most part, no.
496
00:39:35,194 --> 00:39:39,880
There's probably been a couple that have been similar but they are not the same.
497
00:39:39,903 --> 00:39:41,696
so that's why I travel with Go Way.
498
00:39:41,696 --> 00:39:48,917
That's why I travel with Go Way because I'd say 98 % of the tenories that we create put
together and have clients come back from.
499
00:39:49,164 --> 00:39:55,017
rave about us, rave about you, is it's unique because it's built to exactly what they
want.
500
00:39:55,017 --> 00:39:58,278
Now could be similar, but it'll never ever be the same.
501
00:39:58,278 --> 00:40:08,623
uh I actually want to finish our little conversation again back to a logistics question
and how it may or hopefully will impact our travel agents, partners out there.
502
00:40:08,623 --> 00:40:15,787
We have just taken on board, I think you're working with, I'm not sure if you personally
yet, a new groups system.
503
00:40:15,787 --> 00:40:19,088
For years and years and years groups uh have been trying to get assistance
504
00:40:19,088 --> 00:40:25,991
that works for them because the group's department and their itineraries are so unique,
finding a system that worked for them was difficult.
505
00:40:25,991 --> 00:40:27,472
I think we've landed it.
506
00:40:27,472 --> 00:40:28,422
It's been tested.
507
00:40:28,422 --> 00:40:31,313
We're recording this in July, I think, for last month and a bit.
508
00:40:31,313 --> 00:40:33,214
It's in the testing phase.
509
00:40:33,314 --> 00:40:41,758
Is there anything that you want to tell our agents that'll sort of make the working life
easier and better for you and our agent partners?
510
00:40:42,563 --> 00:40:53,532
so we are only in the first phase and um as these the future phases come out it is going
to make a world of a difference for bookings.
511
00:40:53,532 --> 00:41:00,257
But right now, I think that the highlighted feature of the new system is of course our
itineraries.
512
00:41:00,257 --> 00:41:03,160
You you know, you're gonna get a digital link.
513
00:41:03,160 --> 00:41:11,025
The clients are gonna be able to have some imagery descrip you know descriptions, you're
gonna be able to send that
514
00:41:11,360 --> 00:41:15,161
I know our old format was mainly geared towards you.
515
00:41:15,161 --> 00:41:18,752
We didn't really have a client copy for our agents.
516
00:41:18,752 --> 00:41:23,033
Um, we could modify it or we would
give them a document that they could modify.
517
00:41:23,033 --> 00:41:30,655
In this case now, you don't have to worry about that anymore because you have your copy
and you have the client's copy that you get to share.
518
00:41:30,655 --> 00:41:39,110
Um, right now, since it's our the launch for this month is still just mainly about the
519
00:41:40,554 --> 00:41:44,718
quoting and itinerary proposal features.
520
00:41:44,718 --> 00:41:55,566
Um, this is the only part you're gonna see now, but down the road in the future, clients
are gonna be able to, you know, go in there and enter their information as per their
521
00:41:55,566 --> 00:41:59,169
passports, or they're gonna be able to see their balances due.
522
00:41:59,169 --> 00:42:10,218
And you know, you're gonna get more system automated information that's gonna come more
instantly, and so it's just going to be a whole better process.
523
00:42:10,606 --> 00:42:16,306
Yeah, so one of GoWay's mottoes, which our owner Bruce Hodgstill preaches is we can always
do things better.
524
00:42:16,306 --> 00:42:24,126
And we have understood that the group's logistical backend, like the actual service you'll
get from our destination specialist is exceptional.
525
00:42:24,126 --> 00:42:26,126
The itinerary is awesome.
526
00:42:26,226 --> 00:42:29,766
And the end service delivered has been exceptional.
527
00:42:30,306 --> 00:42:34,546
We're not perfect, mistakes are made, but generally speaking, you'll have a great
experience.
528
00:42:34,546 --> 00:42:39,874
But our backend logistics, we know has been a little bit of a bumpy road, but
529
00:42:39,874 --> 00:42:41,736
We've invested lots of time and lots of money in it.
530
00:42:41,736 --> 00:42:49,366
Shelly's been working very hard with the team and the team had involvement in making it
structured, which works for them and in turn for yourself.
531
00:42:49,366 --> 00:42:56,485
So you will see a much smoother back end situation coming um as this system rolls out.
532
00:42:56,485 --> 00:42:58,956
So we're all very, excited, particularly the team.
533
00:42:58,956 --> 00:43:05,287
We are definitely excited and um I can't I'm I'm still I'm still waiting for all of it to
come.
534
00:43:05,287 --> 00:43:05,880
I'm ready.
535
00:43:05,880 --> 00:43:08,191
Yeah, I'm Okay, time.
536
00:43:08,191 --> 00:43:12,113
I'm going to, in my head, I'm going to edit that and put that further earlier in the
conversation.
537
00:43:12,113 --> 00:43:13,854
Okay, so we're going to go out now.
538
00:43:13,854 --> 00:43:16,246
Okay.
539
00:43:16,246 --> 00:43:17,216
So we talk about uniqueness.
540
00:43:17,216 --> 00:43:18,017
Okay.
541
00:43:18,017 --> 00:43:27,672
So I think you've seen today or heard today, depending on what you're doing, listening or
watching us, um that our Groups department um is very well established.
542
00:43:27,672 --> 00:43:31,934
One, the company's 55 years old and I think Groups started at like five years after the
company.
543
00:43:31,934 --> 00:43:35,636
So it's probably one of the oldest uh Groups.
544
00:43:36,382 --> 00:43:37,523
as well as one of the largest.
545
00:43:37,523 --> 00:43:44,406
um Through Heather's words, you should have picked up that, know, customize, customize,
customize is what it's about.
546
00:43:44,406 --> 00:43:47,677
It's what the team love to do because it makes your life interesting as well.
547
00:43:47,677 --> 00:43:48,277
It does.
548
00:43:48,277 --> 00:43:49,828
That every booking is different.
549
00:43:49,828 --> 00:43:54,630
um There is good financial benefits with working with groups.
550
00:43:54,630 --> 00:43:55,726
um
551
00:43:55,726 --> 00:44:00,306
You get one itinerary sold to multiple people, flip side is you have to herd those people
into the itinerary.
552
00:44:00,306 --> 00:44:07,426
But again, if you come through with a group ready to go, or you get that spec group up and
running, then you've got that momentum going for future groups.
553
00:44:07,426 --> 00:44:09,226
Repeat business is key.
554
00:44:09,226 --> 00:44:14,586
Like you mentioned earlier in our conversation that you have a lot of repeat agents.
555
00:44:14,766 --> 00:44:17,506
Let me ask you this, how many phone calls do you get with a new agent?
556
00:44:17,506 --> 00:44:22,706
Or is your business, is your book of business 90 % your repeat agents?
557
00:44:22,910 --> 00:44:28,456
Um, I would say I'm still growing my repeat uh repeat business of course.
558
00:44:28,456 --> 00:44:33,321
Um new agents, I'm still always still working with new people.
559
00:44:33,321 --> 00:44:42,461
And I love working with um with new agents as well because we have a lot to grow and learn
together.
560
00:44:42,461 --> 00:44:44,720
So I still enjoy also meeting with
561
00:44:44,720 --> 00:44:45,651
I'm sure.
562
00:44:45,651 --> 00:44:52,716
So if you're an experienced with groups, look to go away with our experienced groups
department, reach out to Heather directly.
563
00:44:52,716 --> 00:44:56,800
If you have America's Eraser or any of our other team for any other parts of the world.
564
00:44:56,800 --> 00:45:00,583
If you're new to groups, reach out again to Heather or the team.
565
00:45:00,583 --> 00:45:03,145
They're more than happy to work with you as a new person.
566
00:45:03,145 --> 00:45:09,950
One to the industry, if you've never sold travel in general or sold FIT, but now you're
looking at groups.
567
00:45:10,318 --> 00:45:13,569
The team will help you out and we have so much support in the background.
568
00:45:13,569 --> 00:45:22,303
Again, the Travel Academy has, I think, seven modules on finding group, pipering the
group, logistics behind it, the marketing of it.
569
00:45:22,303 --> 00:45:22,933
It's all there.
570
00:45:22,933 --> 00:45:29,866
So if you're new, check out the Academy, run through the modules and give Heather a call
and then she will help you in the real world of it.
571
00:45:29,866 --> 00:45:34,208
It's such a wide open world for travel in general, but for groups, it's everything.
572
00:45:34,208 --> 00:45:38,936
Like it's all the destinations, Goi does all seven continents, so we can handle any
country.
573
00:45:38,936 --> 00:45:41,829
but then it gets into that really cool, fine stuff.
574
00:45:41,829 --> 00:45:51,716
DJs, undertakers, photographers, influencers, which is becoming a big one, wellness
groups, sports groups, women's groups.
575
00:45:51,857 --> 00:45:59,744
Think of any group of people, any hobby, then that's potential group waiting to happen
that you can tap into.
576
00:45:59,744 --> 00:46:02,846
Heather, before we go any further, you want to say to our travel partners out there.
577
00:46:03,262 --> 00:46:06,664
Just that, you know, we're called destination specialists for a reason.
578
00:46:06,664 --> 00:46:18,509
So no matter your experience with groups uh or even at a region, uh you come to us because
we are fully knowledgeable and capable of taking care and providing you with all the
579
00:46:18,509 --> 00:46:19,682
information you need.
580
00:46:19,682 --> 00:46:20,422
There you go.
581
00:46:20,422 --> 00:46:22,713
So on the note, I'd like to thank Heather for her time today.
582
00:46:22,713 --> 00:46:26,394
And as always, thank you out there for giving us an hour or so of your time.
583
00:46:26,394 --> 00:46:31,345
We know how busy you are and hopefully now how busy you will be with your next group
bookings.
584
00:46:31,446 --> 00:46:32,116
Until next time.
585
00:46:32,116 --> 00:46:35,027
you