رونوشت کامل Bouncing Back as a Business Leader after Cancer Setback

of work. Speaker: 00:04:50 She is, uh, on board level and Vice Chiefs in Georgia's Hall, which Speaker: 00:04:53 was in the recent Batman movie. Speaker: 00:04:55 Just want to point that out. Speaker: 00:04:56 Uh, and Jayne, no doubt, that was all down to you. Speaker: 00:04:58 So well, welcome to the show. Speaker: 00:05:00 Great to have you here. Speaker: 00:05:01 Thanks for joining me on the podcast. Speaker: 00:05:02 I'm super excited Jayne, not gonna lie about this conversation. Speaker: 00:05:06 Oh, it's same with me here, Matt and I can't take credit for Batman Speaker: 00:05:10 notes in the poor film office. Speaker: 00:05:12 Uh, but there's lots of other things I can take credit for, but I don't, I know Speaker: 00:05:17 where all the bodies are buried, Matt. Speaker: 00:05:19 I know all the secrets of everybody. Speaker: 00:05:22 My, it's my job to make my clients look good, not myself. Speaker: 00:05:26 So, Speaker: 00:05:26 wow. Speaker: 00:05:27 Yeah. Speaker: 00:05:27 And therefore it's my job to make you look good. Speaker: 00:05:29 So I'm just gonna give you credit for Batman. Speaker: 00:05:32 That's fine. Speaker: 00:05:33 Peaky Blinders and, uh, is it the wizarding world of Speaker: 00:05:40 beautiful beasts and all that? Speaker: 00:05:41 The Harry Potter stuff. Speaker: 00:05:42 She's in there as well. Speaker: 00:05:43 So the, it's really wonderful. Speaker: 00:05:45 You see St. Speaker: 00:05:46 George's Hall, great Hall featured in these amazing, uh, productions Speaker: 00:05:51 as a place I'm really proud of. Speaker: 00:05:53 Yeah, I was first to get married in the building in 2008. Speaker: 00:05:58 I licensed for the first time for weddings. Speaker: 00:06:01 Uh, so I'm really proud. Speaker: 00:06:02 It feels like a, um, I shouldn't say it's been like a extension home, but Speaker: 00:06:07 it just, I feel very at home though. Speaker: 00:06:08 It's beautiful. Speaker: 00:06:09 Yeah. Speaker: 00:06:10 My home is not a bit like St. Speaker: 00:06:12 George's Hall. Speaker: 00:06:16 Make a hell of a house. Speaker: 00:06:17 I live in kenny, I keep it very real. Speaker: 00:06:19 I live in Kenny, Speaker: 00:06:20 live in Kenny. Speaker: 00:06:21 Uh, for those outside of Liverpool, that's Kensington, uh, which is um, uh, not Speaker: 00:06:25 Kensington, London, Kensington Liverpool. Speaker: 00:06:28 Well, when I first came home to Liverpool, of course, all my friends in London Speaker: 00:06:31 and I said, I bought a five bedroom, three story townhouse in Kensington. Speaker: 00:06:35 They all thought I must be coming from lots of money in Liverpool. Speaker: 00:06:40 It's uh, it's not the kind of place you imagine. Speaker: 00:06:44 No, it isn't. Speaker: 00:06:45 It's uh, it is, it is slightly different, uh, Kensington, but Speaker: 00:06:48 still a beautiful part of the world. Speaker: 00:06:49 There's certainly parts of it. Speaker: 00:06:50 Uh, Kensington. Speaker: 00:06:51 Yeah, definitely. Speaker: 00:06:51 Well actually the, the community there is wonderful. Speaker: 00:06:54 Yeah. Speaker: 00:06:54 And I do feel blessed by my neighborhood cause it is a Speaker: 00:06:58 really traditional neighborhood. Speaker: 00:07:00 Um, my neighbors bring my, we bins in for me and they collect parcels they Speaker: 00:07:05 phone you, we had an incident this weekend and while the neighbors rang Speaker: 00:07:09 us at five in the morning to say they'd seen something happen in our driveway Speaker: 00:07:13 and kept us very much aware of it. Speaker: 00:07:16 Wow. Speaker: 00:07:17 Wow. Speaker: 00:07:17 But it's interesting, isn't it? Speaker: 00:07:19 We, we, are you born and bred Kensington or have you Speaker: 00:07:22 Yeah, no, I was born in need rose just off of Hot Rose and then we moved out to. Speaker: 00:07:27 In those days, what was the, the known as the kind of the green belt land of Speaker: 00:07:32 Norris Green, which when you look now how Norris Green changed, um, It's uh, Speaker: 00:07:40 you know, I was seen as then the park kid who lived in cause we had parks and Speaker: 00:07:44 trees and we grew rhubarb in the garden. Speaker: 00:07:47 Uh, whereas now, um, being back in Kensington, I do feel very much at the Speaker: 00:07:53 heart of my family and my community. Speaker: 00:07:55 Um, and it's great. Speaker: 00:07:57 Yeah. Speaker: 00:07:57 Fantastic. Speaker: 00:07:58 Fantastic. Speaker: 00:07:59 It's, um, it's, it's, it's interesting isn't it, the whole thing with Liverpool Speaker: 00:08:03 that the amount of people that, that are, are born here and they stay Speaker: 00:08:06 within a sort of a, we had Jen on the podcast and she was the same way. Speaker: 00:08:10 She sort of not really moved out of the sort of the five, six square mile Speaker: 00:08:13 area in which she sort of grew up in. Speaker: 00:08:15 Yeah. Speaker: 00:08:15 And all the families still there. Speaker: 00:08:18 I call Jan, Jan Friday cuz when we first launched, obviously we were, you know, Speaker: 00:08:23 running very fast and Jan used to come in every Friday and freelance for me as Jan Speaker: 00:08:28 Friday and she'd just do all the admin and keep me on track and get me organized. Speaker: 00:08:33 I've got a real affection for Jan. Speaker: 00:08:35 Ah, Jan Speaker: 00:08:36 And obviously Simon who is her husband. Speaker: 00:08:38 Yeah. Speaker: 00:08:39 Yeah. Speaker: 00:08:39 Jan and Simon are great and um, I've known Jan for a very long time. Speaker: 00:08:44 I probably wanna say nearly 30 years. Speaker: 00:08:46 It's got to be maybe slightly. Speaker: 00:08:47 Yeah, it's gotta be about 30 years now. Speaker: 00:08:49 I've known that, that young lady since uni days,

so, um, she's incredible. Speaker: 00:08:53 Yeah. Speaker: 00:08:53 Great. Speaker: 00:08:53 I'm really proud of what they're doing down in, uh, TEDx Winchester. Speaker: 00:08:57 They're doing some great stuff. Speaker: 00:08:59 Yeah, they are doing the TEDx Winchester stuff, isn't it? Speaker: 00:09:00 Which is great. Speaker: 00:09:01 And, um, yeah, just great a whole event thing like we said in the show. Speaker: 00:09:06 So, so Jayne, let's talk about your good self a little bit. Speaker: 00:09:11 Um, so you, you've got more media, you've got this company up and running. Speaker: 00:09:17 Um, With the help of Jan Friday and a whole bunch of other people. Speaker: 00:09:20 Yeah. Speaker: 00:09:20 Uh, over the years. Speaker: 00:09:22 Yeah. Speaker: 00:09:23 Yeah. Speaker: 00:09:23 It's um, so you've got this company, you've got your, your house in Kensington. Speaker: 00:09:30 Yes. Speaker: 00:09:31 Which is Speaker: 00:09:31 Kensington Gardens. Speaker: 00:09:32 Yes. Speaker: 00:09:33 Kensington Gardens. Speaker: 00:09:34 Actually, it's lovely. Speaker: 00:09:36 Um, Speaker: 00:09:36 just laugh it off, I have actually got the only garden in the street because Speaker: 00:09:42 the house in between mine and my neighbors was bombed during the war. Speaker: 00:09:45 Right. Speaker: 00:09:45 We have got, we have got the garden. Speaker: 00:09:49 That's fascinating. Speaker: 00:09:51 Uh, and so, and, and it was never built. Speaker: 00:09:53 The, the gap was never filled in the Speaker: 00:09:55 longest split between the two houses. Speaker: 00:09:58 Wow. Speaker: 00:09:59 But we find all kinds of mad things in there. Speaker: 00:10:01 We found a Morris minor in the, the car. Speaker: 00:10:07 In the middle of the garden when we dig in, uh, anyway, we could Speaker: 00:10:10 talk for hours though we won't. Speaker: 00:10:11 Ah, geez. Speaker: 00:10:11 That's, yeah. Speaker: 00:10:12 For those of you who don't know, the Morris Minor is a car. Speaker: 00:10:15 It's an old car from the sort of sixties, seventies, right. Speaker: 00:10:17 Oh, makes you feel really old. Speaker: 00:10:18 It's, uh, but it's, my dad had a Morris Minor and he still Speaker: 00:10:21 waxed lyrical about that car. Speaker: 00:10:23 It's like the best car he's ever owned. Speaker: 00:10:25 Do you know what I mean? Speaker: 00:10:25 And, and, um, and you do see them occasionally. Speaker: 00:10:27 Stunning, stunning cars. Speaker: 00:10:30 So you've grown up in Liverpool. Speaker: 00:10:32 Have you always sort of done the PR type thing. Speaker: 00:10:36 Is that sort of your, your route to market? Speaker: 00:10:39 No, I started my very early career as a, you know, admin and Speaker: 00:10:44 office and bit of retail stuff. Speaker: 00:10:47 Um, and then, uh, I then decided to my family all, a lot, my brothers Speaker: 00:10:51 and sisters moved to London. Speaker: 00:10:52 Cause in the late eighties there wasn't really an awful lot going on here. Speaker: 00:10:57 So I got on my bike literally, and on the, on the train down to London to Speaker: 00:11:02 sleep on my brother's sofa in Wimbledon. Speaker: 00:11:04 Uh, my sister at the time worked for a cosmetics company called Speaker: 00:11:08 Lancome and she got me an interview saying, oh, while we're down here. Speaker: 00:11:12 See as you might, see if you can get some work. Speaker: 00:11:14 And I was offered a job as a Tony cast in Harrods, uh, which sounds very glamorous, Speaker: 00:11:19 but I was, um, a cheeky scouzer who, uh, was constantly being told off by my boss Speaker: 00:11:25 and, um, taught me so much about people. Speaker: 00:11:30 You know, and the people who came into the store, you had everything from Speaker: 00:11:34 tourists who'd come in just wanting to buy a lipstick because they wanted Speaker: 00:11:38 to have a Harrods Carry bag through to the length of Princess Diana and Joan Speaker: 00:11:43 Collins and the legends of the time. Speaker: 00:11:46 Oh wow. Speaker: 00:11:46 And you know, Edward Woodward used to come in every Saturday morning to buy things. Speaker: 00:11:52 Oh wow. Speaker: 00:11:52 It was just these legends of our lifetime you'd seen on TV growing up. Speaker: 00:11:56 But you had to learn how to conduct youself and how to communicate Speaker: 00:12:00 at that level with people who, you know, we all look up to. Speaker: 00:12:04 But, um, it was a real sharp learning curve for me. Speaker: 00:12:09 Um, and then very quickly I was headhunted and noticed at Harvey Speaker: 00:12:12 Nichols, uh, with a company called Lancaster, and I was really ambitious. Speaker: 00:12:19 Yeah. Speaker: 00:12:19 And always pushing for the next good promotion or the next thing Um, and Speaker: 00:12:24 the only store that was within the kind of category A stores where there was Speaker: 00:12:29 a managing position was in Birmingham. Speaker: 00:12:31 And at the time, I'd been dating my boyfriend, who's now my husband, who I met Speaker: 00:12:35 from the ship was in Port in Liverpool. Speaker: 00:12:37 He was from Birmingham. Speaker: 00:12:38 Yeah. Speaker: 00:12:39 But he was in the forefront at the time with the Navy. Speaker: 00:12:41 Wow. Speaker: 00:12:42 So I thought, well, yeah, I can go to Birmingham. Speaker: 00:12:44 So I just packed up my life belongings in the van and moved to Midlands. Speaker: 00:12:49 But that put me in touch with a very different base. Speaker: 00:12:53 Um, yeah, I can imagine. Speaker: 00:12:55 Really really kind. Speaker: 00:12:57 And I was there when there was an incident in the store when a man Speaker: 00:13:01 came in, picked up a knife in the, the kitchen department and decided Speaker: 00:13:06 to slash all the

women in the store. Speaker: 00:13:08 So I, I was on my way into the store as it was happening. Speaker: 00:13:12 Um, and he did, it started on my counter and I'd swapped the shift with the Speaker: 00:13:19 girl who was, wanted to be on nights. Speaker: 00:13:22 I was in the early shift. Speaker: 00:13:23 I would've been the first victim. Speaker: 00:13:25 Um, so yeah, thankfully I, I missed out on all of that. Speaker: 00:13:29 So that changes your approach to going into work. Speaker: 00:13:32 Yeah, I bet it does. Speaker: 00:13:32 Jeepers Speaker: 00:13:33 adds a whole lot of fear, but again, lots of my team were on valium after it. Speaker: 00:13:37 It was really distressing and you saw the best and the worst in people. Speaker: 00:13:41 Yeah. Speaker: 00:13:42 Yeah. Speaker: 00:13:43 There was the, the, the thrill seekers who wants to see the Speaker: 00:13:46 incident and the crime scene. Speaker: 00:13:48 Um, cause the store opened up an hour later. Speaker: 00:13:50 You know once we had cleaned up and got rid of all the blood. Speaker: 00:13:53 Then the store opened. Speaker: 00:13:55 It was kinda of a, this is a usual kind of approach. Speaker: 00:13:58 And then that night, that afternoon, this man from the floor of the flower Speaker: 00:14:02 markets came in and all the galleries brought flowers in for the girls. Speaker: 00:14:07 And then the flowers started to arrive for days after that. Speaker: 00:14:09 And the outpouring of support we had is incredible to the point Speaker: 00:14:12 that made me want to change jobs. Speaker: 00:14:14 Yeah, bet. Speaker: 00:14:15 That's why I changed to a different company and a different Speaker: 00:14:19 uniform in the same department. Speaker: 00:14:22 Wow. Speaker: 00:14:22 Um, but that then put me in touch with, it was a company called Sicily. Speaker: 00:14:26 And I met Karren Brady, who became a really regular client of mine. Speaker: 00:14:30 Um, and she used asked to go and do photo shoots for her. Speaker: 00:14:33 And I'll never forget, she said something to me on a shoot one day Speaker: 00:14:36 that really struck a chord with me. Speaker: 00:14:39 And she said, why are you doing this? Speaker: 00:14:42 Because she could see that I had the potential to do more. Speaker: 00:14:45 Yeah. Speaker: 00:14:46 We were the same age thereabouts. Speaker: 00:14:48 Yeah. Speaker: 00:14:48 And, um, and basically, She'd seen my potential, uh, in that Speaker: 00:14:54 I didn't have that understanding of my, my potential I suppose. Speaker: 00:15:00 In retail, you are challenged to be the best in business, but actually there Speaker: 00:15:05 is not really anywhere for you to go. Speaker: 00:15:06 Yeah. Speaker: 00:15:07 And, um, it's, uh, it's, it's not always respected when you've done retail. Speaker: 00:15:15 Yeah. Speaker: 00:15:15 So when I got, when I eventually got outta retail, I, I'd kind of Speaker: 00:15:18 taken Karren's voice in my head. Speaker: 00:15:21 And she told me how she got started selling advertising business to business Speaker: 00:15:25 and, and I got a job for a company called Ken's Publishing, where I sold advertising Speaker: 00:15:30 for the chamber of commerce directories. Speaker: 00:15:32 I think it was either that or Yellow pages at the time with a, Speaker: 00:15:35 it predates Google, by the way. Speaker: 00:15:37 Um, so I learned how to do business to business. Speaker: 00:15:41 Yeah. Speaker: 00:15:41 Through the, and then I launched, um, with a guy I worked with I launched a Speaker: 00:15:47 consumer magazine called Boutique, Which is a lifestyle magazine for the Midlands. Speaker: 00:15:52 Mm-hmm. Speaker: 00:15:52 And that's really where I learned how to write and how to be creative and, Speaker: 00:15:57 you know, create adverts for people and, and do marketing campaigns for people. Speaker: 00:16:01 We did large scale events across Birmingham. Speaker: 00:16:03 We did launch events all for our advertisers added value. Speaker: 00:16:07 Um, and like all first businesses and partnerships that all went horribly Speaker: 00:16:12 wrong, and, um, We, we kind of crashed and burned in September the 11th, 2000. Speaker: 00:16:20 I'll never forget it, when the administrators moved in. Speaker: 00:16:22 And at the time I was sponsored by Smart Car. Speaker: 00:16:25 You know, I had a free car, I had Ted Baker, he used to dress me for events Speaker: 00:16:30 and all kinds of crazy deals were struck. Speaker: 00:16:32 Um, but that was, they were where I really learned my negotiation Speaker: 00:16:37 skills and my people skills. Speaker: 00:16:39 But it all came through good old-fashioned retail caller Speaker: 00:16:43 shop values of customer care. Speaker: 00:16:44 Wow. Speaker: 00:16:45 And making sure you took care of your customers. Speaker: 00:16:47 Um, and then I came home to Liverpool, um, kinda a little bit, you know, Speaker: 00:16:54 in, in recovery, running your first business into the walls, it's not easy. Speaker: 00:16:58 Mm-hmm. Speaker: 00:16:58 Um, and it was a really interesting time in the world Speaker: 00:17:02 when September 11th had happened. Speaker: 00:17:04 Yeah. Speaker: 00:17:05 Um, I think the world changed. Speaker: 00:17:08 So I came home to regroup. Speaker: 00:17:10 Yeah, I think I then got a job for Restaurant Magazine Speaker: 00:17:14 as a national property editor. Speaker: 00:17:16 Traveled all over the country meeting developers and planners and you Speaker: 00:17:20 know, A3 commercial operators like Simon Cost, I think it was sushi Speaker: 00:17:25 and into these amazing characters. Speaker: 00:17:27 And it just got me back on to where I should be. Speaker: 00:17:30 Yeah. Speaker: 00:17:30 And after

a short stint in radio where I kind of understood the Speaker: 00:17:34 medium of radio a bit more. Speaker: 00:17:36 Mm-hmm. Speaker: 00:17:36 and um, Uh, I, I got a job running a, a small local radio station in Speaker: 00:17:42 Prescott called, it was called KCI. Speaker: 00:17:45 We launched as the rocket, and the first day I started, I lost my voice. Speaker: 00:17:51 Wow. Speaker: 00:17:52 But then that lasted for 12 weeks, which eventually led to a cancer diagnosis. Speaker: 00:17:58 So my voice is a bit gravely. Speaker: 00:18:00 I've got, I had a, I've got a paralyzed Larynx now still from Speaker: 00:18:04 those times in 2005 when I was diagnosed with non-Hodgkin's lymphoma. Speaker: 00:18:09 Thankfully treated cured amen. Speaker: 00:18:12 Thank God for Professor Petit and the team over at the Royal Liverpool Hospital. Speaker: 00:18:16 Uh, you know, I've gone on to now, uh, have, this is now Speaker: 00:18:20 my second agency in the city. Speaker: 00:18:22 Um, I, I launched somewhere else with business partners, Speaker: 00:18:26 uh, when I was still bald. Speaker: 00:18:28 And then, I kind of exited that in 2011-12 on my own. Speaker: 00:18:33 And I think the lessons along the way though is that I never had Speaker: 00:18:36 the confidence to do it on my own. Speaker: 00:18:38 Really? Speaker: 00:18:38 I didn't think I had the confidence on my own. Speaker: 00:18:40 Yeah. Speaker: 00:18:41 I always felt I needed other people with me. Speaker: 00:18:43 Right. Speaker: 00:18:43 And I think that's part of being the youngest of a family of six. Speaker: 00:18:47 You know, as the baby you don't ever feel like you've grown up enough. Speaker: 00:18:50 And that was the, the whole thing with Karren Brady identifying her with the Speaker: 00:18:54 same age, and she was the MD of a football club and I was just and just an account Speaker: 00:19:00 manager of managing 12 staff, but yeah. Speaker: 00:19:02 In a department store, that really wasn't entrepreneurial Speaker: 00:19:05 enough for me and my ambition. Speaker: 00:19:08 Um, and that's why now I think I pay it forward so much. Speaker: 00:19:11 I see young people who are so talented who don't believe in themselves or Speaker: 00:19:15 and sometimes I recognize other people and I kind of pick it out and say, Speaker: 00:19:20 you know, why are you doing this? Speaker: 00:19:21 I do for other people, what Karren Brady did to me all those years ago. Speaker: 00:19:26 That's really interesting. Speaker: 00:19:27 So, so that, okay. Speaker: 00:19:29 So that, that need then to have people around you and that support, that Speaker: 00:19:34 mentoring, I suppose, um, is what drives you now with helping the, all those new Speaker: 00:19:41 people that you're, you're paying it for. Speaker: 00:19:42 I love that phrase. Speaker: 00:19:43 Pay it forward. Speaker: 00:19:44 That's such a great phrase, isn't it? Speaker: 00:19:45 I think, you know, with my previous agency, we were very much, we Speaker: 00:19:49 grew from a very small startup. Speaker: 00:19:54 Mm, very rapidly because we used graduates who were volunteering for us. Speaker: 00:19:59 Um, sorry, I've just got a building site outside, I apologize for Jenny. Speaker: 00:20:05 He started singing, let me know. Speaker: 00:20:07 Um, it's never ending the cla in the place outside. Speaker: 00:20:11 Anyway, um, that kind of, you know, starting small and I'm Speaker: 00:20:18 working with volunteers who are graduates to, to support our growth Speaker: 00:20:23 always felt to me a little bit fundamentally off, you know, okay. Speaker: 00:20:27 I, when I was 20, I couldn't have afforded to go to work for free. Speaker: 00:20:32 Mm-hmm. Speaker: 00:20:32 And I think in the marketing, creative industries, all too often would rely on Speaker: 00:20:36 volunteers right who are inexperienced. Speaker: 00:20:39 And it's a bit of a, a bit of a trade in, you know, they need the experience, Speaker: 00:20:45 we need the skills, actually if we need the skills, we should pay for them. Speaker: 00:20:48 Yeah. Speaker: 00:20:48 I've only ever done. Speaker: 00:20:50 You know, a couple of weeks of experience if, if that's what someone really wants. Speaker: 00:20:55 Because if, if I need them to be able to deliver on my Speaker: 00:20:57 projects then I need to pay them. Speaker: 00:21:00 Yeah. Speaker: 00:21:01 And I think, I look back and think as a kid I could never have Speaker: 00:21:07 volunteered in my family situation. Speaker: 00:21:09 My dad died when I was two leaving mum with six kids. Speaker: 00:21:12 I would never have got into the industry had I had to volunteer. Speaker: 00:21:16 So that's why the kickstart scheme was so important to me. Speaker: 00:21:20 You know, and I'm really proud that of those kids we placed, 80% are Speaker: 00:21:23 considering full-time employment. Speaker: 00:21:25 And we keep in touch with them, you know, and we, um, we we're just about to start Speaker: 00:21:29 delivering some training, um, through growth platform in digital marketing. Speaker: 00:21:35 And the people we've placed are now being given the opportunity Speaker: 00:21:39 to go on the training to get improved conditions at work. Speaker: 00:21:44 So if there's, you know, helping them skill up to operate best practice Speaker: 00:21:48 like we do to then give them greater opportunities to grow their careers. Speaker: 00:21:52 And that's really important to me. Speaker: 00:21:54 Um, you know, and the, the whole my odd job guys thing Speaker: 00:21:58 is my husband's ex-military. Speaker: 00:22:00 Yeah. Speaker: 00:22:00 And I've seen how he struggled in City Street. Speaker: 00:22:03 Yeah. Speaker: 00:22:03 The one, you know, he is very

lucky to have my network around him. Speaker: 00:22:08 He's still a brummy who, who's outside of his network that he Speaker: 00:22:12 is grown up in and in the Navy, they are a very transient network. Speaker: 00:22:16 Yeah. Speaker: 00:22:17 The networks he has made in London or in New Castle, but Speaker: 00:22:20 it's made to the Navy not here. Speaker: 00:22:22 So we've had to then build a support system around these guys Speaker: 00:22:27 who've come to us who've sometimes have got issues, you know? Speaker: 00:22:31 Yeah. Speaker: 00:22:31 And there was a young man who'd lived with homelessness and he came in as Speaker: 00:22:37 a Kickstarter, but the wraparound support we gave him to get him back on Speaker: 00:22:42 track and he's now, you know, working full-time in the Home Bargains warehouse. Speaker: 00:22:46 Oh, fantastic. Speaker: 00:22:47 Yeah. Speaker: 00:22:48 But the, because he's got that experience. Speaker: 00:22:50 Yeah. Speaker: 00:22:51 And having done time with, with my odd job guys. Speaker: 00:22:54 Um, it doesn't always work out for the best. Speaker: 00:22:57 You can't help everybody, but you give them those journeys. Speaker: 00:23:01 And you give them opportunities to grow and learn, and that's all you can do. Speaker: 00:23:06 I love it. Speaker: 00:23:06 I love the fact that you, because a lot of people, they Speaker: 00:23:09 try these things, Jayne, right? Speaker: 00:23:10 Uh, I mean, we've got some people which were placed with Speaker: 00:23:13 Kickstarter, brilliant scheme. Speaker: 00:23:14 And, um, but a lot of people try these things. Speaker: 00:23:17 It doesn't work out the first time they've tried. Speaker: 00:23:19 And so therefore, don't do it again and just tell everybody just doesn't work. Speaker: 00:23:22 Right. Speaker: 00:23:23 Whereas I, I listening to you talk, um, obviously you've, you've persevered Speaker: 00:23:29 with these things and actually a driving force behind some of them, Speaker: 00:23:33 uh, , and obviously it's a real passion for you, like a, a real thing. Speaker: 00:23:38 You, you want to see, uh, you know, with, with young people, which is great. Speaker: 00:23:42 So, Speaker: 00:23:45 I'm a mom, Matt. Speaker: 00:23:46 That's a different, I've got a 14 year old daughter. Speaker: 00:23:48 Um, and for me, I'm seeing the workplace she's gonna go into Speaker: 00:23:55 and seeing her own social anxiety that's left behind by Kickstart. Speaker: 00:24:00 And even with all of my, you know, skills, abilities and networks. Speaker: 00:24:03 I see that becoming an issue for her as she goes in towards being Speaker: 00:24:07 ready for the world of work. Speaker: 00:24:09 So it's more about, and a lot of the, there's lots of other women I work Speaker: 00:24:12 with in the city and we're developing projects together because, and we come Speaker: 00:24:17 at it from that parental point of view and that nurturing side of things, Speaker: 00:24:20 saying, you know, we see the problem. Speaker: 00:24:23 I'm a solution builder, you know, so I can see the solution for the problem, Speaker: 00:24:29 but I've not always got the finance and the, you know, the capacity to be able Speaker: 00:24:32 to drive on my own and I'm having to learn how to work within the system. Speaker: 00:24:37 which is set up to make you fail. Speaker: 00:24:41 It's set up, um, to be so complex that actually, you know, you can't Speaker: 00:24:47 always achieve what you set out to do. Speaker: 00:24:49 Kickstart is a prime example of that. Speaker: 00:24:50 Brilliant scheme. Speaker: 00:24:52 We had 500 jobs to fill, however the scheme was so constrained that Speaker: 00:24:59 we couldn't, that all of them, we had a thousand applicants. Speaker: 00:25:02 Yeah. Speaker: 00:25:03 Because the, the controls that they put in place were such that Speaker: 00:25:06 we couldn't place all the kids. Speaker: 00:25:08 Mm-hmm. Speaker: 00:25:09 I should say they're not all kids, but when you're as old as Speaker: 00:25:12 me, you do see them all as kids. Speaker: 00:25:15 When you're as old as me. Speaker: 00:25:17 We've got, we've got Caitlin here who's a prime example of a success Speaker: 00:25:20 story, you know, she's on the trajectory for her career now. Speaker: 00:25:24 Mm-hmm. Speaker: 00:25:24 Started with kickstart with us, and it's gone on. Speaker: 00:25:27 A client who adore working with her and she'd really struggled to get into Speaker: 00:25:31 work, you know, graduated, came into back to Liverpool during the pandemic Speaker: 00:25:35 we came back to, to her home city. Speaker: 00:25:38 Um, and just couldn't get a job. Speaker: 00:25:40 Yeah. Speaker: 00:25:41 And I'm so grateful she came to us. Speaker: 00:25:43 Yeah, that's interesting. Speaker: 00:25:44 Do you think then it's incumbent upon business leaders, entrepreneurs to, to Speaker: 00:25:52 look out for the, um, I don't want to, I dunno what the phrase I'm looking for is Speaker: 00:25:57 this sort of a vulnerable people group. Speaker: 00:25:58 So the young people, for example, who aren't getting the breaks, who Speaker: 00:26:01 aren't getting the chances and go, and actually no, I need to create space Speaker: 00:26:04 in my organization that actually helps kickstart, um, that helps, uh, people Speaker: 00:26:10 that ordinarily maybe would be overlooked. Speaker: 00:26:13 I think we've all got a responsibility, but challenge is when you have an Speaker: 00:26:18 HR function or a recruitment need. Speaker: 00:26:21 Of course you want, you want the best in your, the opportunities to employ Speaker: 00:26:26 someone, but that then leads to a lack of diversity, lack of inclusion. Speaker: 00:26:30 Um, and I was with somebody last week who

passed the process Speaker: 00:26:34 in place to do blind CVs. Speaker: 00:26:37 Mm-hmm. Speaker: 00:26:38 So there's no location, there's no, there's no photographs, there's no names. Speaker: 00:26:42 Mm-hmm. Speaker: 00:26:42 And then you can take people on, but a CV doesn't really work anymore. Speaker: 00:26:46 Mm-hmm. Speaker: 00:26:47 Kids, young people. Speaker: 00:26:50 Um, the way we recruit is by getting to a, you know, a digital post, Speaker: 00:26:57 whether it's a video or animation. Speaker: 00:26:59 We ask them to express who they are to us. Speaker: 00:27:02 Not in a CV. Speaker: 00:27:03 Mm-hmm. Speaker: 00:27:04 And the CV can only tell you so much. Speaker: 00:27:06 A CV could have been made by somebody else for them. Speaker: 00:27:10 And often the first thing I say to anyone applying for a job is, yeah, gimme a call. Speaker: 00:27:15 Always say, yes, call me because I, in my world, you need to be able Speaker: 00:27:20 to take a phone and speak to me. Speaker: 00:27:21 Or speak to the journalist, or speak to, you know, an Speaker: 00:27:24 influencer or speak to somebody. Speaker: 00:27:26 To make an influence of them be able to do what you need our clients to achieve. Speaker: 00:27:32 So if you only communicate by email or text, you're not gonna achieve that. Speaker: 00:27:37 And I'm really shocked at how few calls actually come through. Speaker: 00:27:41 They're, they're not right for our environment if that's the case. Speaker: 00:27:44 Mm-hmm. Speaker: 00:27:45 So we started on two process to be a bit more creative, um, and to say, you Speaker: 00:27:49 know, one guy gave us amazing animation. Speaker: 00:27:52 Um, and we've had other people do great videos and really they can Speaker: 00:27:57 express themselves to a TikTok dance as far as I'm concerned. Speaker: 00:27:59 Yeah, yeah. Speaker: 00:28:00 That shows me who they're and who they are is more important to me Speaker: 00:28:05 than how they've achieved in an exam. Speaker: 00:28:09 I, if you look at my academic achievement, I fell out of love with education at Speaker: 00:28:14 six weeks in sixth form because, and I, I shouldn't tell my client Shakespeare. Speaker: 00:28:18 No, Shakespeare for me. Speaker: 00:28:19 I was like, oh, I'm outta here. Speaker: 00:28:22 Yeah. Speaker: 00:28:22 Um, but also that I needed to go into a world of work cause Speaker: 00:28:26 my family needed the income. Speaker: 00:28:27 Mm-hmm. Speaker: 00:28:27 So, you know, that is still happening today. Speaker: 00:28:32 And how are we supporting those young people? Speaker: 00:28:34 To me, it doesn't matter whether you've got a degree or a baggage master Speaker: 00:28:38 ward, you know, if you've got the right attitude, I can train the rest. Speaker: 00:28:42 Yeah, no, exactly. Speaker: 00:28:44 Exactly. Speaker: 00:28:44 I love that. Speaker: 00:28:45 I, I I love that it's, um, well we've done very similar things in the past Speaker: 00:28:51 where you look at, actually I'm not too much a, I'm not too concerned Speaker: 00:28:55 about necessarily how skilled you are. Speaker: 00:28:57 I want to look at how teachable and how trainable you are in a particular area. Speaker: 00:29:02 Um, Speaker: 00:29:02 and how do you put it down and get it through to me. Speaker: 00:29:05 Yeah. Speaker: 00:29:05 And if you can get it through and speak to me and I always say ring me, Speaker: 00:29:09 cuz my mobile number's on LinkedIn, you know, anyone can ring me. Speaker: 00:29:12 Yeah. Speaker: 00:29:12 And they don't, so it drives me mad. Speaker: 00:29:14 Well, I, I, I dunno what it is. Speaker: 00:29:16 I, I, I have the same thing at work in the past where I've, like, Speaker: 00:29:20 I've, I've said to people, just give them a, a call in the office. Speaker: 00:29:23 Just get on the phone and give 'em a call. Speaker: 00:29:25 But it's like, I've asked them to plat sand. Speaker: 00:29:28 Uh, you almost feel like you have to show them how the phone works. Speaker: 00:29:31 It's like, yes. Speaker: 00:29:33 I dunno if it's a generational, I, I do think it is a generational thing. Speaker: 00:29:36 I think anyone who's the age of 35. Speaker: 00:29:39 That's when we started recruiting through video. Speaker: 00:29:41 Yeah, we submit a video to this email address, um, and it's amazing. Speaker: 00:29:46 You can actually see the person, you can see them shaking, and that's fine. Speaker: 00:29:50 We accept that people get nervous, but the fact they push themselves over the edge. Speaker: 00:29:56 They've, you know, they've gone over the brink and we can do the rest. Speaker: 00:29:59 Yeah, no, it's true. Speaker: 00:30:01 We had people fill out yeah. Speaker: 00:30:04 We had people fill out, um, an application form and I used to ask them to draw, Speaker: 00:30:09 uh, the, their superhero costume. Speaker: 00:30:11 Has nothing to do with the job. Speaker: 00:30:13 Right. Speaker: 00:30:14 But it inside, yeah, you do. Speaker: 00:30:16 Uh, what books do you read was another question that we Speaker: 00:30:19 asked on the application form. Speaker: 00:30:20 And if you didn't fill out the application form, we weren't interested. Speaker: 00:30:23 Uh, we didn't care how good you were because you weren't the right kind Speaker: 00:30:26 of person from a cultural fit, right. Speaker: 00:30:28 In schools, nobody teaches young people this, you know. Speaker: 00:30:32 So I started going to talk in schools, uh, about my story and, uh, Speaker: 00:30:37 I was really, really in my thoughts. Speaker: 00:30:40 I thought I'd been really motivational and the young girl Speaker: 00:30:43 directly in front of me fell asleep. Speaker: 00:30:45 You can't get through to all of them,

but you know, I could see the lights went Speaker: 00:30:50 on with one or two and I've followed up at Office for work experience with them. Speaker: 00:30:54 Wow. Speaker: 00:30:54 Because actually it's that light inside someone that you look for. Speaker: 00:30:58 Yeah. Speaker: 00:30:58 Yeah. Speaker: 00:30:58 Um, and you know, hopefully up getting room for work experience Speaker: 00:31:03 starts next year doing that part. Speaker: 00:31:05 Fantastic. Speaker: 00:31:10 It's hard when you want an SME to take that responsibility on, Speaker: 00:31:16 which is why I think the kickstart scheme was brilliant for enabling Speaker: 00:31:20 entrepreneurs to be philanthropic. Speaker: 00:31:21 Yeah, it was. Speaker: 00:31:22 Yep. Speaker: 00:31:22 You know, you got a six month salary paid, all the costs were paid. Speaker: 00:31:27 Mm-hmm. Speaker: 00:31:28 , and you could really then invest in giving that to the young person. Speaker: 00:31:31 That experience, and there was, was people who came in here. Speaker: 00:31:35 One guy wouldn't make eye contact, couldn't speak, you know, his family all Speaker: 00:31:40 had, you know, different neurodiverse issues like autism and adhd, and while Speaker: 00:31:46 he wasn't diagnosed, you could see there was a trait within that for him. Speaker: 00:31:51 And having done the work we've done with ADHD foundation, we, we wanted to give Speaker: 00:31:54 him the opportunity, um, by the end of the six months, he's a different guy. Speaker: 00:31:59 Fantastic. Speaker: 00:32:00 Yeah. Speaker: 00:32:00 Until placed him somewhere else and we finished here. Speaker: 00:32:03 Um, and he's thriving now. Speaker: 00:32:04 And that's where, you know, we can't always fix everyone, but Speaker: 00:32:07 give them that opportunity to shine and show them how the world works. Speaker: 00:32:13 Actually, as an sme, you can't always afford to do it. Speaker: 00:32:16 Mm-hmm. Speaker: 00:32:18 So Jayne, I mean, you're doing this great work with, um, young people and, uh, Speaker: 00:32:24 you've got a drive there, which is great. Speaker: 00:32:25 You've overcome cancer, uh, you know, twice. Speaker: 00:32:31 It's not just once, but twice. Speaker: 00:32:32 And since we spoke last, I've had breast cancer. Speaker: 00:32:37 Okay.. Speaker: 00:32:39 It's dealt with, it's done, and it's dusted and it's gone. Speaker: 00:32:42 So, um, no more treatment needed. Speaker: 00:32:44 I get to keep my hair this time, which is Speaker: 00:32:46 Oh, fantastic. Speaker: 00:32:46 Fantastic. Speaker: 00:32:47 My hair gets the right length. Speaker: 00:32:49 Yeah. Speaker: 00:32:49 They start talking about me, but it's all done. Speaker: 00:32:52 Um, um, I'm again, eternally grateful to the Royal Hospital for the care Speaker: 00:32:56 they've given me over the years. Speaker: 00:32:57 Mm-hmm. Speaker:

00:32:58 They keep telling me I'm an interesting case. Speaker: 00:33:00 All they say is that I'm interesting. Speaker: 00:33:04 Lovely. Speaker: 00:33:05 Yeah. Speaker: 00:33:05 I just wanna be normal boring, but yeah. Speaker: 00:33:07 Yeah. Speaker: 00:33:07 Boring boring is fine. Speaker: 00:33:08 That'd be lovely. Speaker: 00:33:10 Yeah. Speaker: 00:33:10 I do get fast tracked to resource every time we go in, which is always lovely. Speaker: 00:33:14 It's gotta have its perks, So you've, you've, you've survived Speaker: 00:33:17 cancer twice, plus the breast cancer. Speaker: 00:33:21 Um, you, you seem to have a zest for life, um, which is quite extraordinary. Speaker: 00:33:27 Uh, and actually you, you tend to notice people that this, that have Speaker: 00:33:31 gone through real serious medical issues like yourself with the cancer. Speaker: 00:33:34 There's a real zest for life there. Speaker: 00:33:36 Real passion for helping, um, young people and stuff like that. Speaker: 00:33:39 So I'm curious, Jayne, what do you do to stay strong, to recharge your Speaker: 00:33:45 batteries, cuz you, there's a lot of stuff going on in Jayne Moore's life, right? Speaker: 00:33:49 Yeah, yeah, yeah. Speaker: 00:33:51 Well I do, I work with a coach. Speaker: 00:33:53 I have a lady called Denise that I work with. Speaker: 00:33:55 Um, we're at a point now where, you know, she knows me for the last 11 years if Speaker: 00:34:00 I ever have an issue, uh, I'll put up a phone and book appointment with her Speaker: 00:34:04 and we, I let it all out to her really. Speaker: 00:34:07 Um, I've an amazing team around me who support me. Speaker: 00:34:10 My team did intervention on me, uh, a few months ago. Speaker: 00:34:15 Okay. Speaker: 00:34:16 I was obviously not having a good time in my head with what was going on with Speaker: 00:34:20 me personally, and they sent me home, uh, and said You need the time out. Speaker: 00:34:26 So Richard, Lizzie and Jen and Rachel literally rounded on me and Speaker: 00:34:30 said, can we take you for coffee? Speaker: 00:34:32 You need to go home. Speaker: 00:34:33 So yeah, you, you see your, um, coach, you see your life coach. Speaker: 00:34:38 Um, you had an intervention from your team, which I just, I just Speaker: 00:34:43 love that your team just like, Jayne, can we have a coffee? Speaker: 00:34:46 You need to go home love. Speaker: 00:34:49 Um, and that's, that's, that's actually quite, Speaker: 00:34:52 They did and I think we all have to own that. Speaker: 00:34:56 Um, we all have personal lives and we all have stuff that goes Speaker: 00:35:00 on that impacts how we lead. Speaker: 00:35:02 Yeah. Speaker: 00:35:03 Um, and I wasn't being the best leader at the time. Speaker: 00:35:05 I was being a bit of a grouch and being, you know, something. Speaker: 00:35:09 I was shouting. Speaker: 00:35:10 I was really angry. Speaker: 00:35:11 And, and obviously it was impacting because of, of what Speaker: 00:35:14 was happening to me personally. Speaker: 00:35:16 Um, so I went home and I went to bed, a good old cry, and then Speaker: 00:35:22 Denise pulled me up together again. Speaker: 00:35:24 But I have to deal with, particularly this recent breast cancer diagnosis. Speaker: 00:35:29 within that I'm of the age of the menopause and I hate we have to talk. Speaker: 00:35:34 It's great that we're talking about the menopause. Speaker: 00:35:36 Before I got at this point, it was always, oh dear God, don't talk about menopause. Speaker: 00:35:40 Um, because it's a bit scary. Speaker: 00:35:43 No one really understands what goes on. Speaker: 00:35:45 And it is like having, uh, an internal terrorist attack. Speaker: 00:35:50 Somebody else sits inside your head and completely causes chaos. Speaker: 00:35:54 My vision is worse than it was. Speaker: 00:35:56 My memory is far worse than it was. Speaker: 00:35:59 Uh, you know, your skin dries out and start becoming more wrinkly. Speaker: 00:36:03 You have to put more moisturizer on, there's loads of different Speaker: 00:36:06 elements of it, but also, you know, just the physical exhaustion. Speaker: 00:36:10 You know, I could've gone to the sofa and slept some days. Speaker: 00:36:13 Mm-hmm. Speaker: 00:36:15 . So I do think more needs to be understood about that part of life. Speaker: 00:36:19 Um, and it's great that men and women are talking about it in the workplace. Speaker: 00:36:24 Yeah, it is. Speaker: 00:36:25 Yeah. Speaker: 00:36:26 So, but I've just managed to get my menopausal symptoms under control Speaker: 00:36:31 when the breast cancer diagnosis came and I had to come off HR too. Speaker: 00:36:34 Oh. Speaker: 00:36:34 Um, it took me a year to get it because obviously since, you know, Davina raised Speaker: 00:36:40 the profile of of the support that Speaker: 00:36:43 I remember Yeah, yeah. Speaker: 00:36:43 Everyone's on it and GP has taken longer and because I'm an interesting case. Speaker: 00:36:48 I had to have three or four layers of consultants to approve it. Speaker: 00:36:52 Wow. Speaker: 00:36:52 So it was much more complicated for me. Speaker: 00:36:54 Um, I've had it for three months and I come off, so cold Turkey Speaker: 00:36:58 coming off was Not really, no. Speaker: 00:37:01 Um, so I just took myself away and I always remember there's a, it was Speaker: 00:37:07 a meme, saw it once on, on social media, I think it was a, a phrase Speaker: 00:37:12 from, uh, whether it was younger or. Speaker: 00:37:15 One of those amazing philosophers, some philosophers who talked about Speaker: 00:37:20 that humans are are when they feel pain, it's growth, it's pain, and in Speaker: 00:37:29 order to grow you must feel the pain. Speaker: 00:37:31

But you know, a lobster in order to grow, they have the shell on the outside. Speaker: 00:37:36 So they have to get really uncomfortable in order to grow the next size of shell. Speaker: 00:37:40 Yeah. Speaker: 00:37:40 But in our society we medicate through pain. Speaker: 00:37:44 Mm-hmm. Speaker: 00:37:44 Emotional pain, so we don't ever really get the growth. Speaker: 00:37:48 Whereas a lobster, they're under a stone from it, get really uncomfortable Speaker: 00:37:51 and then break out the shell. Speaker: 00:37:52 Yeah. Speaker: 00:37:52 A shiny new one. Speaker: 00:37:54 So that's kind of the method I take is I go under a stone for a Speaker: 00:37:57 little bit disappear and you then get me head on straight and come Speaker: 00:38:01 back you with a new do and a, a new vibe and new energy cuz really. Speaker: 00:38:07 We all have tough times. Speaker: 00:38:09 Yeah. Speaker: 00:38:12 And I, I cope with it in my own way mm-hmm. Speaker: 00:38:15 And control my environment really closely so that I'm not Speaker: 00:38:19 inflicting myself on everybody, because that's when I was in pain. Speaker: 00:38:22 I was inflicting myself on my team. Speaker: 00:38:23 Mm-hmm. Speaker: 00:38:24 And that's not, that's not fair on anyone. Speaker: 00:38:26 So, Speaker: 00:38:26 um, no, no. Speaker: 00:38:28 But it's testament to your team. Speaker: 00:38:30 Do you like my new style? Speaker: 00:38:31 Uh, I do. Speaker: 00:38:32 Uh, beautiful. Speaker: 00:38:34 Uh, like I said at the start, you're a beautiful lady, Jayne. Speaker: 00:38:36 And, um, I, I still stand by that and, and still actually, Speaker: 00:38:39 I, one of the inspiring people. Speaker: 00:38:42 You know, given that all you've gone through the level of inspiration, Speaker: 00:38:46 uh, is great, and then just listening to you tell your story, Speaker: 00:38:49 um, you know, testament to you. Speaker: 00:38:52 You're team, you, you've, you've created a team that could tell Speaker: 00:38:54 you you need to go home, right? Speaker: 00:38:57 I mean, credit to them, but credit to you for, cuz not everybody has that. Speaker: 00:39:01 And so Speaker: 00:39:03 I'm really blessed by being around them, I must be honest. Speaker: 00:39:05 Yeah, it's, it's, it's amazing really what you, what you've got going on there. Speaker: 00:39:09 And so, um, Speaker: 00:39:11 it's really interesting how lots of people try and at that stage Speaker: 00:39:14 cause you've got such a great team. Speaker: 00:39:17 Yeah. Speaker: 00:39:17 You know, people do come fishing in my opinion, Speaker: 00:39:20 oh, I, I, I bet I've got half their emails, so. Speaker: 00:39:22 Yeah, yeah, yeah. Speaker: 00:39:27 We Speaker: 00:39:27 are, um, We are a very collaborative approach and a team here. Speaker: 00:39:32 Mm-hmm. Speaker: 00:39:32 There's no hierarchy particularly. Speaker: 00:39:34 We have a leadership team, but actually everyone's voice is valued. Speaker: 00:39:37 Yeah. Speaker: 00:39:38 Um, when we first started the team meeting, we still get around outside Speaker: 00:39:43 and, um, it's really important to me that everyone's got a voice. Speaker: 00:39:49 Yeah. Speaker: 00:39:50 I'm the first one to say, call bullshit if you see bullshit. Speaker: 00:39:53 You know, let's not do that. Speaker: 00:39:54 Yeah, no, it's interesting. Speaker: 00:39:57 Uh, you make reference to everyone has a voice cuz we, we, when we talked about Speaker: 00:40:01 this before and we're like, let's call the podcast Finding My Voice, which Speaker: 00:40:04 obviously, you know, testament to you overcoming the cancer and still having Speaker: 00:40:08 the paralyzed larynx and and falling. Speaker: 00:40:11 It was a really interesting week, I was at the strawberry fields, uh, Speaker: 00:40:19 Christmas Carol concert last weekend. Speaker: 00:40:21 Mm-hmm. Speaker: 00:40:22 , now I, the team will go on karaoke nights or whatever and I never sing. Speaker: 00:40:27 Um, but I was sitting behind Julia Bird, who's John's sister and this amazing Speaker: 00:40:32 strawberry field, brass band was on and the kids were singing and I got really Speaker: 00:40:36 carried away and just started singing. Speaker: 00:40:37 Oh, fantastic. Speaker: 00:40:39 School age, Christmas carols and I'd tears just streaming. Speaker: 00:40:44 Yeah. Speaker: 00:40:44 Yeah. Speaker: 00:40:45 You're not gonna see me karaoke anytime soon. Speaker: 00:40:48 No, no. Speaker: 00:40:49 I would like to hear you sing Christmas Carols though. Speaker: 00:40:51 Cause that just sounds lovely. Speaker: 00:40:52 Uh, that sounds, that sounds, uh, very, um, restorative, uh, and Speaker: 00:40:57 very healing, I would've thought. Speaker: 00:40:58 Very magical. Speaker: 00:41:00 Um, we're at that part of the show, Jayne. Speaker: 00:41:04 I do the hundred questions. Speaker: 00:41:06 So are you ready for this? Speaker: 00:41:08 I need, I need like a, a piece of music for this. Speaker: 00:41:12 Really? Speaker: 00:41:13 Yeah. Speaker: 00:41:13 Yeah. Speaker: 00:41:14 So the, the premise of this, uh, if you're listening is I have Speaker: 00:41:16 a bunch of cards in my hand. Speaker: 00:41:18 Jayne is gonna say, stop. Speaker: 00:41:19 And wherever she says, stop. Speaker: 00:41:20 I'm gonna read that question. Speaker: 00:41:22 Okay. Speaker: 00:41:22 And see what comes up. Speaker: 00:41:23 So go ahead. Speaker: 00:41:24 Stop. Speaker: 00:41:25 Stop there. Speaker: 00:41:26 Okay. Speaker: 00:41:29 Here's the question, Jayne. Speaker: 00:41:30 Is it age appropriate Matt? Speaker: 00:41:32 Uh, you'll have to tell me. Speaker: 00:41:37 Would you like to live more in your body or more in your head? Speaker: 00:41:42

Ooh, that's a really interesting one. Speaker: 00:41:51 I've been brought up by a proud scouzer mom who's always tried Speaker: 00:41:54 to make me own my own body. Speaker: 00:41:57 And, you know, as a curvy girl, it's an interesting one, um, to ask. Speaker: 00:42:03 Mm-hmm. Speaker: 00:42:04 I think, I dunno how you can separate the two. Speaker: 00:42:09 It's quite a challenging. Speaker: 00:42:10 Anyone who wants to spend an hour in my head, good luck to you, Speaker: 00:42:17 because the nature, the, the person, I'm always looking for solutions. Speaker: 00:42:20 I'm always pushing, it can be exhausting sometimes. Speaker: 00:42:24 Um, . Oh, I dunno how you can separate the two because mind and body are connected. Speaker: 00:42:31 Yeah. Speaker: 00:42:31 I, I think it's a really tricky question. Speaker: 00:42:33 Well, it is, and actually maybe I live in my spirit as well. Speaker: 00:42:36 Mm-hmm. Speaker: 00:42:36 Maybe I'll just choose spirit over both of them. Speaker: 00:42:38 So Yeah, Speaker: 00:42:39 I like that. Speaker: 00:42:40 I like that. Speaker: 00:42:40 Yeah. Speaker: 00:42:40 Let's go with that one. Speaker: 00:42:41 Let's go with that one, Jayne. Speaker: 00:42:43 Listen. Speaker: 00:42:44 Yeah, it was a hard one. Speaker: 00:42:45 Well, this one's slightly easier. Speaker: 00:42:47 Right. Speaker: 00:42:47 As you know, this show is sponsored by Aurion Media, which Speaker: 00:42:50 specializes in helping good folks set up and run their own podcasts. Speaker: 00:42:54 Right. Speaker: 00:42:55 So I'm curious, do you have a podcast yourself? Speaker: 00:42:58 No. Speaker: 00:42:59 So let's, let's, let's assume you do, right? Speaker: 00:43:03 Okay. Speaker: 00:43:03 I'm curious, um, if you could have anyone on your show, right, uh, past, Speaker: 00:43:09 present, or future, someone that you'd really love to talk to, who's had a big Speaker: 00:43:13 impact on your life, who would it be? Speaker: 00:43:18 Can I have two? Speaker: 00:43:19 Yeah as many as you like love. Speaker: 00:43:21 It's your show. Speaker: 00:43:22 I'd love to. Speaker: 00:43:23 Well, I have already thanked Karren Brady fro being an inspiration. Speaker: 00:43:28 She was the, the catalyst for me to go forward. Speaker: 00:43:31 So I'd like to have Karren, I think she's a really inspiring leader. Speaker: 00:43:35 Um, as a woman in business. Speaker: 00:43:37 She, for me embodies a kind of, the, the, she doesn't deal, she Speaker: 00:43:43 doesn't lead with an agenda. Speaker: 00:43:45 Yeah. Speaker: 00:43:45 She leads with the fact she's running business. Speaker: 00:43:47 Yeah. Speaker: 00:43:47 And that for me, problem, I, I model that I suppose in my own leadership style. Speaker: 00:43:52 Um, But there's a, there's a really good friend of mine, Alex Cousins, Speaker: 00:43:58 who when things are quite challenging and when, uh, people are behaving Speaker: 00:44:03 in less than a nice way, she says, let's be more Michelle Obama. Speaker: 00:44:07 I'd love to meet Michelle Obama. Speaker: 00:44:09 Okay. Speaker: 00:44:09 That should be a great interview, I think. Speaker: 00:44:13 Um, and who else would I want to, somebody I did get to meet.. Speaker: 00:44:22 Uh, but she had a, didn't have her hearing aid turned on when I was chatting to her. Speaker: 00:44:27 It was Jane Osso. Speaker: 00:44:29 Okay. Speaker: 00:44:30 One interesting life that lady's led. Speaker: 00:44:31 Mm-hmm. Speaker: 00:44:32 . Um, and again, as a pioneer in her age and her generation, there's a lot we don't Speaker: 00:44:37 know about the work that she did mm-hmm. Speaker: 00:44:39 With young people. Speaker: 00:44:40 Um, she kind of, you know, supported young people getting into, into the industry and Speaker: 00:44:45 also into getting back on track with life. Speaker: 00:44:48 So, And she's an interesting ol' broad as she describe herself to me. Speaker: 00:44:53 So she finally did turn hearing aid on. Speaker: 00:44:57 Um, so there are three women that I'd love to sort to have on my Speaker: 00:45:01 podcast and, and we'd have to call it Liver Birds, wouldn't we? Speaker: 00:45:04 You would have to call it liver birds. Speaker: 00:45:06 It's such a good name for your podcast. Speaker: 00:45:10 And you could just literally go around all the women in Liverpool Speaker: 00:45:14 interviewing them on this. Speaker: 00:45:14 It'd just be amazing. Speaker: 00:45:16 Absolutely. Speaker: 00:45:16 Yeah. Speaker: 00:45:17 All of those scouzer moms are like warriors, Speaker: 00:45:19 Yeah. Speaker: 00:45:19 Yeah. Speaker: 00:45:19 Um, yeah. Speaker: 00:45:21 But, um, but that'd make quite interesting mix. Speaker: 00:45:24 I think, you know, cause you've got a Hollywood glamor old school. Speaker: 00:45:27 You've got current business leader and you've got someone who Michelle Obama. Speaker: 00:45:32 She's, uh, she just has a dignity about her. Speaker: 00:45:36 I think. Speaker: 00:45:37 There is something about Michelle Obama isn't there, which is extraordinary. Speaker: 00:45:41 Um, and I, you almost want her to run for President. Speaker: 00:45:46 Do you know what I mean? Speaker: 00:45:46 It's that kind of, um, yeah. Speaker: 00:45:50 And I get what you mean with Michelle Obama, I'd love to have them all Speaker: 00:45:53 on the show, uh, to be fair and, and chat to them and talk to them. Speaker: 00:45:56 It's, um, it's brilliant. Speaker: 00:45:57 Jayne, listen, uh, I'm aware of time, uh, and as always, time gets away from us. Speaker: 00:46:04 Thank you for coming onto the show. Speaker: 00:46:07 Genuinely love hearing your story, love hearing you talk with your, uh, Speaker: 00:46:11 gravely voice and just aware of it just

reminds me of, of, of all the Speaker: 00:46:18 stuff you've managed to overcome. Speaker: 00:46:19 So thank you for being lovely. Speaker: 00:46:20 Thank you for being inspiring. Speaker: 00:46:22 Um, you're an absolute legend. Speaker: 00:46:24 I start my day a bit like Mar Stra all husky and kind of gravely, but by the end Speaker: 00:46:30 of the day, I'm a bit more Marge Simpson, Speaker: 00:46:34 does that mean your hair goes up as well? Speaker: 00:46:36 Yes hair goes up but voice goes deeper. Speaker: 00:46:38 Or Marge's Sisters maybe. Speaker: 00:46:45 Oh, it's such a brilliant thing. Speaker: 00:46:47 Uh, and on that bombshell, um, how do people reach you if they wanna Speaker: 00:46:50 get a hold of you, whether you know you're Marge Simpson or not? Speaker: 00:46:54 Well, I'm on LinkedIn. Speaker: 00:46:55 Jayne with a y Moore with an e, uh, is usually the, the most direct port call cuz Speaker: 00:46:59 it goes straight to my pocket in my phone, um, or the website is jaynemooremedia.com. Speaker: 00:47:04 Although the website's about to be rebuilt so it's, it's uh, a little outta Speaker: 00:47:08 date at the moment cause we've moved on. Speaker: 00:47:10 They love what we're doing. Speaker: 00:47:11 So lot of restructuring to do. Speaker: 00:47:12 A lot of companies are doing that, aren't they? Speaker: 00:47:14 Post covid? Speaker: 00:47:14 Cause everyone's had to sort of pivot and redo things and the world's changed a lot. Speaker: 00:47:18 I should also thank you. Speaker: 00:47:20 When we were doing our heroette, as I called them, launching five Speaker: 00:47:24 new businesses during lockdown. Speaker: 00:47:26 Uh, you were a great support to me and gave me lots of inspiration. Speaker: 00:47:29 So I'm really grateful for the time you gave me. Speaker: 00:47:31 Um, E-commerce hero that you are. Speaker: 00:47:35 Yeah. Speaker: 00:47:35 Well, I, I dunno about that, but No, no, great. Speaker: 00:47:38 It was great. Speaker: 00:47:38 It was lovely to be with you guys actually. Speaker: 00:47:40 And, um, so fantastic. Speaker: 00:47:42 We will of course link to Jayne's LinkedIn profile. Speaker: 00:47:46 Uh, and of course if you do wanna get ahold of her, just give her Speaker: 00:47:48 a ring because why not, right? Speaker: 00:47:51 Yeah. Speaker: 00:47:51 Old school. Speaker: 00:47:52 See what happens. Speaker: 00:47:54 Kick the doors in. Speaker: 00:47:56 I always say. Speaker: 00:47:59 Absolutely do it. Speaker: 00:48:00 Do it, nah, it's been brilliant. Speaker: 00:48:02 What a great conversation. Speaker: 00:48:04 Uh, thanks to Jayne for joining me today. Speaker: 00:48:06 Isn't she fantastic? Speaker: 00:48:08 Uh, and a big shout out again to today's show sponsor Aurion media. Speaker: 00:48:11 If you are wondering if podcasting is a good marketing strategy, uh, Speaker: 00:48:15 for your business, whether it's called live birds, or Scouzer mums, Speaker: 00:48:17 or whatever you want to call it. Speaker: 00:48:19 Uh, do connect with them. Speaker: 00:48:20 Yeah. Speaker: 00:48:21 at aurionmedia.com. Speaker: 00:48:22 That's A U R I O N media dot com. Speaker: 00:48:25 We will of course link to them, uh, on the, uh, show notes as well, Speaker: 00:48:29 which, Let's face it, you should have them come into your inbox if Speaker: 00:48:32 you've signed up to the newsletter. Speaker: 00:48:34 Now, be sure to follow push to be more, uh, wherever you get your Speaker: 00:48:37 podcast from because we've got yet more great conversations lined up and Speaker: 00:48:41 I don't want you to miss any of them. Speaker: 00:48:43 And in case no one has told you yet, today you are. Speaker: 00:48:48 . Awesome. Speaker: 00:48:49 Yes, you are absolutely awesome. Speaker: 00:48:51 It's just a burden you've got to bear. Speaker: 00:48:52 Jayne has to bear it. Speaker: 00:48:54 Uh, I have to bear it. Speaker: 00:48:55 You've gotta bear it. Speaker: 00:48:55 It's just the way it's right? Speaker: 00:48:56 So, uh, let's just bear it with pride. Speaker: 00:48:59 as say, say, Push To Be More is produced by Aurion Media. Speaker: 00:49:03 You can find our entire archive of episodes on your favorite podcast app. Speaker: 00:49:06 The team that makes this show possible is Sadaf Beynon, Josh Catchpole, Speaker: 00:49:10 Estella, Robin and Tim Johnson. Speaker: 00:49:12 Our theme music was written by Josh Edmundson, and as I mentioned, if Speaker: 00:49:16 you'd like to read the transcript or show notes, head over to the website, Speaker: 00:49:18 pushtobemore.com, where as I've also said, you can sign up for our weekly Speaker: 00:49:24 newsletter and get all of this good stuff direct your inbox totally for free. Speaker: 00:49:29 That's it from me. Speaker: 00:49:30 That's it from Jayne. Speaker: 00:49:31 Thank you so much for joining us. Speaker: 00:49:33 Have a fantastic week. Speaker: 00:49:35 Uh, I'll see you next time.