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Welcome to Built to Flow: the podcast for seasoned entrepreneurs and service providers who are ready to grow their business in alignment with their life.
In this trailer episode, host Heather Crabtree, business strategist, 3x founder, and creator of the Built to Flow Framework, shares the evolution from her previous podcast, Your Savvy Business, into a deeper, more sustainable way of leading.
She opens up about what shifted in her life and business after the loss of her daughter in 2023, how her approach has always resisted hustle culture, and why she’s helping others grow with more clarity, capacity, and rhythm.
You’ll also get a behind-the-scenes look at what to expect from the episodes ahead and how her upcoming book fits into the bigger picture.
If you’ve outgrown outdated strategies and want a business that supports who you are now, this is your space. Because every season of business calls for something different. You need a business that flows.
Loved the episode? Have a question? Text me here!
Not sure what kind of support fits your business right now?
What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.
Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]
Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]
Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]
Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree
