رونوشت کامل The Systems That Separate Successful People From Everyone Else | Scott Abbott

00:04:23.439 You know, we'll get a little more action and uh we'll we'll see what that brings. 00:04:23.680 --> 00:04:27.199 But no, Scott, man, I've been excited to talk to you for a while. 00:04:27.360 --> 00:04:29.839 We connected several months ago through LinkedIn. 00:04:30.319 --> 00:04:33.600 You were kind enough, and it and we were talking before the camera. 00:04:33.680 --> 00:04:44.639 This doesn't have the bestseller sticker on it, but you sent me several of your boss up moments books, and I actually handed out several to some leadership groups I'm a part of here in Nashville. 00:04:44.720 --> 00:04:53.920 And so I got those into some hands, and I don't know where they're at now, but I I got them into the right leadership people who are in leadership, uh a better term to say. 00:04:54.079 --> 00:04:55.839 And so I'm I'm hopeful they've read it. 00:04:55.920 --> 00:05:00.720 And I need to follow up with them now that we're gonna talk and I share your episode, it'll be interesting to see their thoughts on it. 00:05:00.879 --> 00:05:10.240 But you do have a best-selling sticker on it now, and I think you've got a copy there to the to show it is that's the newest uh updated version. 00:05:10.399 --> 00:05:10.959 There we go. 00:05:11.040 --> 00:05:12.240 Congratulations. 00:05:13.360 --> 00:05:18.079 But man, share same with the with with its its brother sister is the other one. 00:05:18.240 --> 00:05:20.160 Yeah, so you know, it's it's been good. 00:05:20.240 --> 00:05:21.600 It's been it's been a good run. 00:05:21.759 --> 00:05:23.040 It was my fourth book. 00:05:23.199 --> 00:05:23.839 Yeah. 00:05:24.560 --> 00:05:27.439 A lot of experience, passion, but but really teamwork, man. 00:05:27.519 --> 00:05:36.639 A lot of people, as you know, you look at the design of the book, the QR codes, the videos, the the AI, the, you know, it was definitely a team effort, man. 00:05:36.879 --> 00:05:38.000 It's not your normal book. 00:05:38.160 --> 00:05:38.399 Yeah. 00:05:38.720 --> 00:05:39.759 It's very interactive. 00:05:39.839 --> 00:05:45.120 It makes you sit down and actually focus on on things and write things out and learn processes. 00:05:45.279 --> 00:05:50.879 I mean, it's a very engaging style book and not just a you telling people what to do and just what your thoughts are. 00:05:50.959 --> 00:05:57.120 So it's totally different than any other leadership growth book that I've ever seen, which again was exciting. 00:05:57.199 --> 00:05:59.680 I went when I was handing it out to the group I'm a part of. 00:05:59.839 --> 00:06:06.160 I mean, they spent five, 10 minutes like looking through it and digesting it, and they just we stopped talking for a while, which was interesting. 00:06:06.480 --> 00:06:08.959 But Scott, you do a lot of things. 00:06:09.120 --> 00:06:16.240 I mean, you're an investor, you're a coach, you're a best-selling author, you you help companies grow, you've you've been a founder. 00:06:16.399 --> 00:06:24.480 I mean, take take me back a little bit before all of you know, all of your accolades now, and just I don't know, what how did you get started in all this? 00:06:24.560 --> 00:06:29.600 And just kind of yeah, how has your path intertwined to lead you where you're at now? 00:06:29.839 --> 00:06:31.680 Yeah, well, well, well, thanks, man. 00:06:31.759 --> 00:06:33.279 And appreciate you having me on the show today. 00:06:33.360 --> 00:06:37.439 So, but candid, like most of us, it all hasn't all been wine and roses, man. 00:06:37.600 --> 00:06:43.199 Uh my first book, Level Up, I share a little bit of the, you know, the the pluses and the minuses. 00:06:43.519 --> 00:06:55.120 Uh, but yeah, I, you know, born in Fort Wayne, Indiana back in the day, my dad was uh was a mechanical engineer and and worked for the uh a pretty big company back in the day called International Harvester, and uh they literally were international. 00:06:55.199 --> 00:06:59.680 And so uh he kind of got a rep and for fixing things, probably passed it on to me a little bit. 00:06:59.839 --> 00:07:01.759 So we we bounced around quite a bit. 00:07:01.839 --> 00:07:12.480 I moved about every few years, uh Chicago, London, Paris, California, Spain, finished off high school, uh, came to the States, went to school at Minnesota first, and finished off at DePaul in Chicago. 00:07:12.720 --> 00:07:14.160 And that's how I got into tech. 00:07:14.399 --> 00:07:23.680 I was running a bar while finishing school, and uh a founder of a pretty high-profile tech company, you know, said maybe I should get in this thing called sales or business development or something. 00:07:23.759 --> 00:07:24.639 So I did. 00:07:24.879 --> 00:07:34.959 But uh, but yeah, fast forward, uh had a few tech firms, started, invested in, raised money, big companies, small, you know, your Oracles, your IBMs, your SAPs. 00:07:35.040 --> 00:07:39.519 But I've I've pretty much for 40 years, I would say I've been in the systems world. 00:07:39.759 --> 00:07:45.839 And and and it's really been mostly enterprise tech, a little bit of B2C, but I'm still in the systems world. 00:07:46.000 --> 00:07:55.439 I think it more though, you know, we call it business operating systems, but really the fusion of of humans, systems, and now this thing called AI, uh, we're pretty passionate about. 00:07:55.519 --> 00:08:03.120 So, how do they all come together cohesively to ideally help businesses and their leadership teams build, run, and scale great companies? 00:08:03.199 --> 00:08:12.879 And I truly believe this, that there are essential concepts, tools, and disciplines that that apply to being successful in business and work, but they also extend into your life, man. 00:08:13.120 --> 00:08:16.399 And if you see my Instagram, you know, I got a lot of growing up to do. 00:08:16.480 --> 00:08:23.040 So I think you gotta have a little fun, you gotta, you gotta keep tabs on your health, your spirituality, your relationships. 00:08:23.199 -->

00:08:31.839 And I just truly believe today that there's so many good things that that can be done in work and business that also can be harnessed and leveraged in life. 00:08:32.000 --> 00:08:34.159 So that's kind of my shtick today. 00:08:34.240 --> 00:08:42.480 I'm pretty focused on, as you said, uh kind of a blended model of I'm still coaching and helping and nurturing and being an allyship. 00:08:42.559 --> 00:08:44.080 I've got a couple of companies myself. 00:08:44.159 --> 00:08:46.240 My my most focused one is boss up. 00:08:46.399 --> 00:08:51.840 Uh, we've got a solution academy, about a hundred coaches in our academy today, doing some pretty cool things. 00:08:52.080 --> 00:08:58.720 And then yeah, I still like to write and read and, you know, take naps and and and try to enjoy this thing called life, man. 00:08:58.960 --> 00:09:00.080 Yeah, I love that. 00:09:00.240 --> 00:09:00.720 I love that. 00:09:00.960 --> 00:09:15.840 Scott, one of the questions I was gonna ask you is because, you know, I'm just I'm peeling back layers on myself here is I'm I'm you know building out books for guys, platform, doing some different things with it, different ideas, different routes, different systems that I'm learning and implementing. 00:09:16.080 --> 00:09:19.279 But you do it on such a high level, enterprise level. 00:09:19.440 --> 00:09:22.399 And I and I'm curious to know the process. 00:09:22.720 --> 00:09:36.720 It I'm assuming it can be learned, but I always find it interesting how people can, you know, and I'm thinking you you kind of Mark Cuban, you were talking about working at a bar and then doing these high-level things, but like you you just knew a Hoosier, by the way. 00:09:36.799 --> 00:09:38.000 So it's right. 00:09:41.679 --> 00:09:44.159 But no, no, but you you spit things off so naturally. 00:09:44.240 --> 00:09:45.759 We're just like systems, here, it's easy. 00:09:45.840 --> 00:09:58.960 This have you always had that way of thinking to where nothing is too big and you kind of figure it out, or did you kind of have to cut your teeth a few times trying to figure out how to build a business or a company and how to implement systems? 00:09:59.120 --> 00:10:07.759 Like just where did that come from and and how were you able to take it to the next level where you're doing it at such such a high higher level than most people? 00:10:08.000 --> 00:10:08.960 Yeah, great question. 00:10:09.039 --> 00:10:09.360 Thanks. 00:10:09.519 --> 00:10:12.480 You know, I I like most things in life, I think it's an end both. 00:10:12.559 --> 00:10:14.320 I think it's both a nature and a nurture. 00:10:14.480 --> 00:10:18.000 As I said, my first job out of school, I thought I was gonna become a broadcaster. 00:10:18.159 --> 00:10:20.879 I joked my mom wanted to be like Tom Brokaw. 00:10:21.039 --> 00:10:29.360 So I was actually getting a degree in broadcast communications, but my last internship was with the TV station and then WGN and the Chicago Tribune. 00:10:29.440 --> 00:10:30.320 And I'm not kidding, man. 00:10:30.399 --> 00:10:33.279 I I never heard more bitching, complaining, moaning about everything. 00:10:33.360 --> 00:10:34.879 And I'm like, I don't want to be here. 00:10:35.120 --> 00:10:42.399 So, you know, I got lucky and I got asked to come into a tech firm and I've been in tech and services and and basically the sex space I've been in. 00:10:42.559 --> 00:10:53.120 And and through that process, right, you learn through good and bad, building blocks, stumbling blocks, and and and I had one boss that was really insistent on me doing, you know, studying and becoming better. 00:10:53.279 --> 00:11:02.960 So back in the day with cassettes, I did Tony Robbins and John Maxwell's and the Dave Ramsey's and you know, a whole host of these cats and kittens, right? 00:11:03.039 --> 00:11:06.320 That that kind of helped me learn and grow. 00:11:06.480 --> 00:11:16.159 And, you know, I'm not a big fan of this word entrepreneurship per se, because I think it covers a lot of realities with with more romanticism, right? 00:11:16.240 --> 00:11:19.120 I I think you gotta do, make, build, grow, scale. 00:11:19.279 --> 00:11:20.559 But yeah, I've learned a few things. 00:11:20.639 --> 00:11:27.200 And you know, I really try today to respect startups and entrepreneurs and early stage founders, right? 00:11:27.279 --> 00:11:32.960 But also, there's a lot of things that the big guys do well too, that you shouldn't just throw the baby out the bathwater, right? 00:11:33.120 --> 00:11:39.039 Certainly in big companies you get a little of this red tape and bureaucracy and corporations, if you will. 00:11:39.279 --> 00:11:56.559 But kind of my purpose-caused passion today, frankly, is leveraging people much smarter than me, uh, who've been around a lot longer, and just putting it in a way, to your point, uh, that's ideally simple, but but cohesive in terms of how to build, run, scale, and ready, exit a great company. 00:11:56.720 --> 00:12:00.320 And and frankly, I personally believe that business in of itself isn't complicated. 00:12:00.399 --> 00:12:02.639 It's actually kind of like checkers. 00:12:03.039 --> 00:12:06.000 But but to do really good at you, you should think like a chess player. 00:12:06.080 --> 00:12:06.559 You follow me? 00:12:06.720 --> 00:12:16.559 So yeah, I've been blessed, man, to really be in situations where I've learned and developed, and and very candidly, I've also had some some shitty days like most of us do. 00:12:16.720 --> 00:12:34.559 I was dirt poor and down to my last nothing and didn't think I should be on this planet any longer and and uh end up living in a motel where the bed folds out of the wall for like three, four months because I was on skid row and and was fortunate just, you know, uh grind, grit, and and had some grace. 00:12:34.720 --> 00:12:38.399 And so, so yeah, through that, through that experience, that kind of fuels me. 00:12:38.559 --> 00:12:48.799

And and today I'm trying to, I don't want to say pay it for, that sounds so cliche, but because I am a humanitarian capitalist, so I think you should be get paid for, you know, helping other people do good things. 00:12:48.960 --> 00:12:59.440 But but yeah, that's that's definitely a passion, is to take the the the wonderful experiences and and the things I've learned and now try to help others not avoid mistakes, man. 00:12:59.519 --> 00:13:00.000 You know that. 00:13:00.159 --> 00:13:04.639 You can't, you know, you gotta be uncomfortable getting getting comfortable, right? 00:13:04.799 --> 00:13:10.159 You gotta, you gotta, you gotta take the take the nicks and the scrapes and the and the bruises, right? 00:13:10.320 --> 00:13:13.919 And I think that's a big part of the world today, and that's another conversation. 00:13:14.000 --> 00:13:24.639 But but yeah, it's it's been a joy between the books I've read, the the the experiences I've had, the passions and the purpose of the cause, and trying to put it all together for, you know, good reasons. 00:13:24.799 --> 00:13:25.519 Yeah, yeah. 00:13:25.759 --> 00:13:27.679 No, and I appreciate you sharing all that. 00:13:28.320 --> 00:13:32.480 It's really cool to talk with people like yourself because there's there's just there's this common theme. 00:13:32.879 --> 00:13:36.639 With automation, all this stuff today, people want results so fast. 00:13:36.960 --> 00:13:47.200 And and you can get them faster than than probably 10, 20 years ago, because you can get systems moving quicker and you can implement things faster, but it's still you got to chip away day by day. 00:13:47.279 --> 00:13:53.039 And I was asking a guy earlier this week, I was like, man, if you were in my shoes, like what would be your advice, you know, to take the next step? 00:13:53.200 --> 00:13:56.080 As here's my you know, vision and future for what I want to do. 00:13:56.159 --> 00:13:59.440 And he was just like, man, just keep keep getting first downs. 00:13:59.519 --> 00:14:03.039 You don't have to score and throw a Hail Mary and get to the end zone right away. 00:14:03.200 --> 00:14:17.440 Like, that'll come as long as you just three yards, five yards, out route, like just chip your way down the field and you look back in six months, a year, 18 months, and you're just you'll just start to see all this progress that you've been able to do. 00:14:17.600 --> 00:14:20.080 It's because you just have this mind of curiosity. 00:14:20.240 --> 00:14:21.360 How do I learn how to do this? 00:14:21.519 --> 00:14:22.399 How do I implement this? 00:14:22.559 --> 00:14:29.039 And so you just it's a constant learning, you're just constantly taking the approach of learning and getting better every single day, every single month. 00:14:29.279 --> 00:14:40.480 And it's been again, it's so cool because you were saying that exact thing, and everybody I've talked to has that same approach, and they have this real caning ability to really just not

care if if they fail or look stupid. 00:14:40.559 --> 00:14:43.360 They're just like there's a balance of confidence and curiosity. 00:14:43.519 --> 00:14:44.559 I'm gonna keep learning. 00:14:44.639 --> 00:14:48.720 I don't know it all, but I know I can learn it all, and I can do it. 00:14:48.879 --> 00:14:53.200 And so you seem to have that proper balance that's led you to where you're at now. 00:14:53.519 --> 00:14:59.759 Well, not only that, man, but back to the Signetis and the Sabans and you know the woods of the world, right? 00:15:00.159 --> 00:15:04.080 The the fulfillment, the significance is in the doing. 00:15:04.159 --> 00:15:05.360 It's not in the done. 00:15:05.600 --> 00:15:08.000 There's this concept called the arrival fallacy. 00:15:08.240 --> 00:15:14.080 And it's that, you know, after the finish line, I'll have fulfillment and joy and and I'll be complaining. 00:15:14.159 --> 00:15:15.120 Ah, bullshit, right? 00:15:15.200 --> 00:15:16.159 It's the doing, right? 00:15:16.240 --> 00:15:19.039 You don't result in the results, you don't crash into failure. 00:15:19.279 --> 00:15:21.440 So, so yeah, I'm I'm real passionate about that one. 00:15:21.519 --> 00:15:22.799 In fact, you may not know this. 00:15:22.879 --> 00:15:25.840 I launched my new leadership development experience. 00:15:26.000 --> 00:15:29.440 And if you go to leadwithscot com, that's what it's all about. 00:15:29.600 --> 00:15:39.600 Moments momentum is my keynote, and it's really to embrace the fact that moments build momentum and and it's the doing, not the done, that creates who you are. 00:15:39.840 --> 00:15:42.879 And and you know, sounds easier said than done. 00:15:42.960 --> 00:15:50.000 And I don't disagree that sometimes you got to kind of force yourself to, you know, pretend like you have some Jedi mind tricks. 00:15:50.080 --> 00:15:57.120 But but there's actually, believe it or not, I don't like the word hacks, but there are some concepts, tools, and disciplines that can help people appreciate what we just talked about. 00:15:57.200 --> 00:16:08.480 And that's what I tried to do through the leadership development experience is really how do I take this and make it real and make it mine so that I'm not just seeing somebody on a on on Instagram or what have you, right? 00:16:08.559 --> 00:16:14.639 I can actually tuck it into my life and and make it tangible, not just theoretical. 00:16:14.799 --> 00:16:23.759 But absolutely, man, I think if you study the best of the best, this general concept and then the ability to have the tools and the disciplines, I do believe it's at the heart. 00:16:24.320 --> 00:16:27.279 You know, I don't know who said it, but the journey is the destination. 00:16:27.440 --> 00:16:30.639 And and maybe when you get older you start to reflect and see it more. 00:16:30.720 --> 00:16:33.039 But uh but yeah, I couldn't agree with you more. 00:16:33.360 --> 00:16:45.759 That uh that right there, if you look at all the the the the achievers, if you will, it's because they don't set out to achieve, they set out to do, and and the passion on the doing gets ultimately to the done. 00:16:46.000 --> 00:16:48.080 Yeah, man, I love that. 00:16:48.240 --> 00:16:53.679 I've got a question I'm gonna pivot to, but uh to top that off, it probably this probably pisses you off too. 00:16:53.759 --> 00:17:03.200 But I remember when people like at the last part of like Saban's career, and there'd be you know, and people talk on ESPN or just friend groups, they'd be like, man, Saban should hang it up. 00:17:03.279 --> 00:17:04.799 Like, what more, what more can he do? 00:17:04.880 --> 00:17:08.960 And I'm like, the dude doesn't care that he's already accomplished all of this. 00:17:09.119 --> 00:17:16.079 Like, it's not a just like you said, it's not about what he's gotten to, it's the journey and what he's trying to do every single day. 00:17:16.240 --> 00:17:21.920 But you can't have that conversation a lot of times, you know, just with general conversations. 00:17:22.000 --> 00:17:24.880 But I when people bring that up, I don't know, maybe I've just switched the mind. 00:17:25.519 --> 00:17:26.240 And you know this, man. 00:17:26.400 --> 00:17:27.759 And and and you get this too, right? 00:17:27.839 --> 00:17:28.240 I've been blessed. 00:17:28.400 --> 00:17:33.440 I mean, I but I I'm not kidding, I've been dirt poor and I I don't want to go on the oh woe is me song. 00:17:33.680 --> 00:17:37.839 So, you know, I'm I I don't deny, yeah, man, I'm blessed, I'm privileged, I've I've been fortunate. 00:17:37.920 --> 00:17:39.680 I've still got a lot of work to do, right? 00:17:39.839 --> 00:17:44.240 But but yeah, I you know, the typical refrain is you've heard it, it's easy for you to say. 00:17:44.400 --> 00:17:45.440 Yeah, you've got it. 00:17:45.680 --> 00:17:52.960 Well, but maybe there might be something in there that said they got it, because they get it, if you know what I mean. 00:17:53.119 --> 00:18:22.160 And what they get is that if and and I think today more than ever, with all the dynamics and and just everything going on, it it's easier said than done, but but you know, we we've got not to plug, you know, there's tools and frameworks and concepts and disciplines that if you embrace, starting with appreciating what we're talking about here, it is amazing what can happen if you just wait and you think you're either gonna get instant gratification or it's gonna be there when you get there. 00:18:22.400 --> 00:18:24.160 Yeah, that's that's silly talk, man. 00:18:24.240 --> 00:18:32.960 And uh and I think that's why this is so passionate with guys like Sabin and others, and and because, you know, I I think, yeah, you know, it's uh, you know, life is short. 00:18:33.119 --> 00:18:45.279 And uh ideally, you know, you're doing one thing or another to not only help yourself and your family and those you love, of course, but if you can also help others along the way, that's a that's a

pretty cool uh situation. 00:18:45.680 --> 00:18:46.960 Yeah, absolutely. 00:18:47.279 --> 00:18:49.039 More of a technical question for you. 00:18:49.200 --> 00:18:53.839 Obviously, I'm not gonna say the term of the day AI, blah, blah, blah. 00:18:54.000 --> 00:19:03.839 But you you talk a lot about systems and how large organizations have have been built through proper systems and and startups get it to the next level with proper systems. 00:19:04.960 --> 00:19:08.559 Looking at AI specifically, though, what are you seeing? 00:19:09.599 --> 00:19:20.559 Is AI disrupting certain systems and just kind of how is it changing the approach that organizations are having to take, specifically the ones that you're working with? 00:19:20.720 --> 00:19:23.039 Are there things that AI is totally eliminating? 00:19:23.200 --> 00:19:26.480 Like are there certain systems that are going to be obsolete? 00:19:26.559 --> 00:19:35.839 If you want to get to this level, you don't need this system anymore, and we need to pivot and create a new system, or just with systems in AI, you know, just you your thoughts on that. 00:19:36.160 --> 00:19:44.799 Well, you know, like most things in life, including AI, I try to suggest neither a cynic nor an optimist be. 00:19:44.960 --> 00:19:46.640 Be a positive pragmatist. 00:19:47.039 --> 00:19:49.440 And that's the approach I try to take with AI. 00:19:49.519 --> 00:19:57.839 Now, having been in tech for 40 years, and actually having been in the AI world, in fact, I was part of the Watson team back in the day. 00:19:58.000 --> 00:20:00.880 A lot of people don't remember the Watson was IBM's AI. 00:20:00.960 --> 00:20:03.359 It actually became a computer is on the show, Jeopardy. 00:20:03.440 --> 00:20:04.799 Uh so AI is not new to me. 00:20:04.960 --> 00:20:10.880 In fact, my last class in college was on machine learning and AI, really more on a theoretical level back in the day. 00:20:11.440 --> 00:20:15.519 So I think AI, you know, you gotta kind of keep it in its place. 00:20:15.759 --> 00:20:22.480 Ideally, for most of us, it's an ally, it's an assistant, it's a it's a at best, it's a co-pilot, right? 00:20:22.559 --> 00:20:27.279 And it'll help you do things quicker, faster, and ideally better. 00:20:27.359 --> 00:20:29.440 But I want to be very clear with everybody. 00:20:29.599 --> 00:20:35.599 You know, we we use the acronym BOSS BOS, which stands for business operating system, but with AI, you need to add another S. 00:20:35.680 --> 00:20:37.440 You need to be the boss boss, man. 00:20:37.599 --> 00:20:39.440 You need to the boss of it, not of you. 00:20:40.240 --> 00:20:42.400 And so you asked, will it replace? 00:20:42.640 --> 00:20:43.119 Absolutely. 00:20:43.279 --> 00:20:48.319 But really, the the preferred perspective I would have is how does it enhance? 00:20:49.440 --> 00:20:50.799 How does it elevate? 00:20:50.960 --> 00:20:53.519 How does it help with efficiency and effectiveness? 00:20:53.680 --> 00:20:56.880 How can you do things a little bit quicker and more confidently? 00:20:57.359 --> 00:21:10.240 How is it providing, again, support and assistance so that especially if you're making decisions that have significant economic impact on both a cost and uh and an opportunity basis, right? 00:21:10.400 --> 00:21:11.519 You know, do your homework. 00:21:11.680 --> 00:21:13.839 Stitching time saves nine kind of a vibe, right? 00:21:14.079 --> 00:21:15.759 So I really look to AI as yes. 00:21:15.920 --> 00:21:28.079 I mean, I've got projects working right now where it's doing things that uh in fact I I got a couple of guys that kind of retired, but I asked them to come back in to help me with some projects that are AI intensive. 00:21:28.240 --> 00:21:30.079 And, you know, they're blown away, number one. 00:21:30.160 --> 00:21:39.200 And number two, we would all tell you that back in the day, the projects we're working on could have taken eight, ten, twelve months, could have required half a dozen people. 00:21:39.359 --> 00:21:44.559 And frankly, either our expense or what we would have built it for would have been half a million plus bucks. 00:21:44.720 --> 00:21:55.200 And now we're doing it in in in a month or so with, you know, a small team of folks and and and very relatively speaking, limited expenses, right? 00:21:55.279 --> 00:21:58.559 So so yeah, it it's a it's a it's a big shift. 00:21:58.720 --> 00:21:59.680 Now again, I just hope people. 00:22:00.240 --> 00:22:04.319 People back to perspective, attitude, and aptitude and mindfulness about it. 00:22:04.480 --> 00:22:06.000 For the most of us, right? 00:22:06.079 --> 00:22:08.079 We're not the musks of the world. 00:22:08.160 --> 00:22:11.279 You know, just figure out how to layer it in, tuck it in. 00:22:11.359 --> 00:22:13.359 And even back to my book, Moments, you know that. 00:22:13.680 --> 00:22:21.920 A suggestion I have, especially for a lot of people that aren't really tech or don't want to get there, is you know, think about using it when you journal. 00:22:22.000 --> 00:22:29.119 And for example, in the book, you know, 40 moments in terms of how to improve leadership, management, teamwork, and accountability, EQ, et cetera, et cetera. 00:22:29.279 --> 00:22:31.759 You know, some of these things are uncomfortable for some people. 00:22:32.000 --> 00:22:43.599 So if you don't want to talk to a coach or a therapist or even a loved one, right, start writing, start thinking, start noodling, and then, you know, ask your AI, you know, friend, hey, what do you think? 00:22:43.759 --> 00:22:44.400 What should I do? 00:22:44.559 --> 00:22:45.279 You follow me? 00:22:45.440 --> 00:22:48.240 So yeah, I it's it's a it's a it's a big answer. 00:22:48.319 --> 00:22:51.039 You know, there's a good book out there called The AI Driven Leader. 00:22:51.119 --> 00:22:52.240 I don't necessarily love the title. 00:22:52.319 --> 00:22:56.480 I dig Jeff Wood, who wrote it, but I don't want to

be led by AI, right? 00:22:56.559 --> 00:23:00.640 I want to be enhanced, I want to be accentuated. 00:23:00.799 --> 00:23:04.640 I I maybe the big word is optimized for the most of us. 00:23:04.880 --> 00:23:12.559 But yes, are there AI in places and spaces that literally is displacing and instead of, yes. 00:23:12.880 --> 00:23:13.519 Yeah. 00:23:13.759 --> 00:23:14.319 Yeah. 00:23:14.559 --> 00:23:15.279 It's interesting. 00:23:15.759 --> 00:23:24.480 It's it's cool, I guess, to be in the midst of this at my age and my stage of my career, just to see the beginning and now where it's at. 00:23:24.640 --> 00:23:29.599 I mean, this was the first week, you know, leadership in my company saying, hey, tell your AI to do this. 00:23:29.680 --> 00:23:36.400 Like it was encouraging to get your AI to a point to where it spits out, you know, a certain way you talk or whatever. 00:23:36.480 --> 00:23:37.359 And it was just very natural. 00:23:37.519 --> 00:23:40.559 Hey, like change up your AI settings here, like tell it to do it this way. 00:23:40.720 --> 00:23:43.359 Instead of being like, uh, let's proceed with caution. 00:23:43.519 --> 00:23:45.279 It's like, oh, we use this for your AI. 00:23:45.359 --> 00:23:47.440 And then, you know, new, new development. 00:23:47.680 --> 00:24:00.799 Just I guess it was yesterday, the day before, I was reading the open AI case where you know the the bot attacked its own or was able to penetrate, you know, from a security standpoint in a way that they didn't think was possible. 00:24:00.960 --> 00:24:03.599 And it's just everyone's on the same boat. 00:24:03.680 --> 00:24:18.559 I think even the ultra smart are are blown away by the capabilities that are being created here, and no one really knows what things are gonna look like in in months, years, much less even weeks, just how fast things are progressing. 00:24:19.359 --> 00:24:22.880 And you know, and I was I was there, you know, I've been in business for 40 years. 00:24:22.960 --> 00:24:27.119 So you look at you look at the the the the you know what's happened, right? 00:24:27.279 --> 00:24:33.920 The internet, you know, I joke after Al Gore invented it, me and my friends at IBM created what most people are experiencing now, right? 00:24:34.079 --> 00:24:36.640 E-commerce, e-business, everything's web-enabled. 00:24:36.799 --> 00:24:41.839 Uh I was there at the advent of mobile devices coming into the workforce, social media. 00:24:42.000 --> 00:24:49.599 In fact, I did a 28 city tour, wrote a book for IBM called The Co-Factor, which was bringing social-centric and mobile technology into the workforce. 00:24:49.759 --> 00:24:51.839 I did this little be mobile work social tour. 00:24:51.920 --> 00:24:53.039 So those are pretty big ones. 00:24:53.279 --> 00:24:54.480 Y2K, right? 00:24:54.559 --> 00:24:55.839 We thought the world was gonna end. 00:24:56.000 --> 00:25:05.200 So, you know, man, I to your point, I I think, you know, project management, change management, what a lot of people don't get is even the term agentic, right? 00:25:05.359 --> 00:25:11.440 You know, I coach and preach and teach that be agentic thyself first and then leverage AI. 00:25:11.519 --> 00:25:14.400 And and and literally the word agentic means behavior. 00:25:15.119 --> 00:25:24.160 And so if your behavior back to good systems, it's counterintuitive to a lot of people, but the better your systems are, the more you free you up to, the more you free yourself up to be a better human. 00:25:25.039 --> 00:25:25.519 Think about it. 00:25:25.680 --> 00:25:30.240 If you do, you know, 35 to 65% of your stuff that you do every day, you do every day. 00:25:31.039 --> 00:25:32.079 You call them whatever you want. 00:25:32.160 --> 00:25:34.799 I call those standard operating procedures or SOPs. 00:25:35.200 --> 00:25:35.599 Right? 00:25:35.839 --> 00:25:40.480 And if you do those in a way that's almost second nature, and this is where I'm gonna go back to Sabin and Signetia, right? 00:25:40.559 --> 00:25:42.240 How you do anything is how you do everything. 00:25:42.559 --> 00:25:47.119 Humans typically go through three elements to start or stop a habit. 00:25:47.279 --> 00:25:48.319 They start with the feel. 00:25:48.480 --> 00:25:50.160 I feel like I should. 00:25:50.400 --> 00:25:54.160 And then if that feel gets to the next level, it's I believe I should. 00:25:54.240 --> 00:25:56.319 And then ultimately the third is they got to practice it. 00:25:56.400 --> 00:25:59.119 They got to do it back to the doing instead of getting it done. 00:25:59.359 --> 00:26:04.880 But counterintuitively, especially sometimes when people are afraid and they don't know what they're doing, I try to do it with my materials. 00:26:04.960 --> 00:26:06.079 I don't want to touch AI. 00:26:06.720 --> 00:26:09.759 Practice first and start practicing and doing. 00:26:09.839 --> 00:26:11.680 And you know this as an athlete, man. 00:26:11.839 --> 00:26:14.960 You know, I speaking of soccer, I I I coach soccer a lot. 00:26:15.039 --> 00:26:18.559 And most kids, just like in other sports, will use their favorite right hand. 00:26:18.640 --> 00:26:28.319 And I say this to everybody, even the best athletes, I say, okay, you're a right-footed soccer player, tell me how it's gonna feel if I tell you only use your left foot from one end of the pitch to the other. 00:26:28.400 --> 00:26:29.279 Oh, it's gonna suck. 00:26:29.359 --> 00:26:32.880 Well, can you can you so again, that could take 30, 40 days. 00:26:33.039 --> 00:26:34.079 Practice, practice, practice. 00:26:34.160 --> 00:26:34.720 And then what? 00:26:34.880 --> 00:26:36.640 Oh, I believe I could do it. 00:26:36.799 --> 00:26:38.799 And then ultimately that gets to feeling. 00:26:38.880 --> 00:26:41.200 So everybody thinks it's feel, believe, practice. 00:26:41.279 --> 00:26:46.480 But sometimes, especially if you got to pay bills, you got to put food on the table, back to the doing. 00:26:46.640 -->

00:26:51.599 Tell your frickin' face that I love doing what I'm doing, aka the practice, even though I don't. 00:26:51.759 --> 00:26:58.160 And you might find that once you start getting better at it because you're not there yet, but you can, then the belief comes in. 00:26:58.240 --> 00:27:00.640 And then the belief comes in, and now I feel man. 00:27:00.799 --> 00:27:04.720 So, and very sincerely, I think that's that's kind of the AI thing right now, right? 00:27:04.799 --> 00:27:09.279 Be cool, stay calm, carry on as as the expression goes. 00:27:09.599 --> 00:27:15.119 But certainly, I don't care wherever you are, you should be doing something. 00:27:15.359 --> 00:27:16.079 Back to the internet. 00:27:16.319 --> 00:27:19.519 Uh, W whatever, you know, what's that Homer Simpson line? 00:27:19.599 --> 00:27:20.960 The internet still around? 00:27:21.200 --> 00:27:21.599 Yeah. 00:27:22.000 --> 00:27:24.559 You know, there's certain things that just ain't going away, man. 00:27:24.720 --> 00:27:25.039 Yeah. 00:27:25.359 --> 00:27:35.039 So, so yeah, you know, and that's what I'm trying to do these days is, you know, represent and help people, depending on their situation, to use it appropriately. 00:27:35.119 --> 00:27:38.000 And and every company is doing different things. 00:27:38.079 --> 00:27:38.480 I get it. 00:27:38.559 --> 00:27:40.079 And that's actually one of the good things about it. 00:27:40.240 --> 00:27:42.960 Same thing again, back to tech and automation and systems. 00:27:43.039 --> 00:27:44.079 So, anyhow. 00:27:44.319 --> 00:27:44.640 Yeah. 00:27:44.880 --> 00:27:45.599 No, it's interesting. 00:27:45.680 --> 00:27:51.839 And I and I, again, I love bouncing that question off individuals like yourself who have have been doing this a long time. 00:27:52.000 --> 00:27:55.039 You've seen a lot of changes, a lot of transitions, a lot of advancements. 00:27:55.200 --> 00:27:58.799 And just I'm always curious to know just thoughts on on what you're thinking. 00:27:58.880 --> 00:28:02.559 What do you think our future looks like with this, you know, as a young professional? 00:28:02.640 --> 00:28:07.680 What does my future look like specifically, you know, as as we plan ahead? 00:28:07.759 --> 00:28:09.759 But Scott, just two more questions for you. 00:28:09.920 --> 00:28:19.359 One of them being, you know, through Boss Up, obviously these books are are written to help leaders be better professionals, but also you mentioned it too, be better. 00:28:19.599 --> 00:28:27.359 It translates to home life, being a better dad, being a better leader of your family, being a better son, being a better, you know, whatever. 00:28:27.759 --> 00:28:33.680 What is what is your hope if someone doesn't take anything more than just one thing away from your book? 00:28:33.839 --> 00:28:39.200 What's the most important message or piece of information you hope someone takes and implements into their life? 00:28:39.519 --> 00:28:48.400 Yeah, you know, if I could

wave a magic wand and have a different word than systems, maybe, uh, but but don't let the word get the better of you. 00:28:48.720 --> 00:28:59.759 Even in business, right, there's a lot of acronyms like OKRs and KPIs and SOPs and you know, a lot of people want to, as the expression goes, throw the baby out the bathwater. 00:28:59.839 --> 00:29:07.039 And you're like, okay, so the so the acronym kind of rubs you, but but what's wrong with having objectives and key results? 00:29:07.200 --> 00:29:09.680 What's wrong with having standard operating procedures? 00:29:09.839 --> 00:29:12.319 What's wrong with having key performance indicators? 00:29:12.480 --> 00:29:23.279 And so, yeah, I think, I think what I've now in my life have experienced is again, uh, and this is actually a quote from Isidora Sharp, the founder of Four Seasons systemize the predictable, the humanize the exceptional. 00:29:23.440 --> 00:29:30.640 Jim Collins, famed author of Good to Great, Built to Last, says, magic happens when the spirit of entrepreneurship meets a culture of discipline. 00:29:30.720 --> 00:29:31.759 So call it what you will. 00:29:31.920 --> 00:29:44.319 But I think to live an extraordinary life and business and faith and work, when you can kind of left brain and right brain and respect it's it's not an either or, it's an end both, head, heart, spirit, soul, relationships. 00:29:44.480 --> 00:29:46.000 But here's the rub, right? 00:29:46.160 --> 00:29:48.640 You try to do all things at once, it's overwhelming. 00:29:48.799 --> 00:29:52.559 So you gotta again, and it's not easy making things simple, by the way, right? 00:29:52.799 --> 00:30:04.480 So so what we try to teach and some would even say preach, because we get a little energetic around here, is yeah, if you want to be your best version of yourself, you know, you don't find yourself, you build yourself. 00:30:04.640 --> 00:30:06.000 And the same thing for a business. 00:30:06.160 --> 00:30:13.440 And and why be so egotistical or ignorant that you think you got to go it alone, especially with AI today, right? 00:30:13.599 --> 00:30:34.319 You know, I happen to truly believe that that I've stumbled and fumbled, I've had a lot of failure, I've had some success, but but without sounding corny, I'm trying to take my experiences, aka, my, you know, hindsight, if you will, and share it so it becomes insight, and now you have that insight to leverage us foresight. 00:30:34.640 --> 00:30:36.400 And and why not take advantage of that? 00:30:36.559 --> 00:30:37.519 You with me, man? 00:30:37.680 --> 00:30:39.599 Why, why struggle more than you have to? 00:30:39.759 --> 00:30:51.359 Now, do I believe, and I'm not gonna go all, you know, David Goggins and Jocka Willink on you, but but do I believe you should get comfortable being uncomfortable and to get to a better place, struggle's part of the process? 00:30:51.599 --> 00:30:52.880 Frick yeah, I do, right? 00:30:52.960 --> 00:30:58.880 And and and and I don't always believe, like Goertha says, that what doesn't kill you makes you stronger, because there are times that it doesn't. 00:30:59.119 --> 00:31:12.559 But for the most part, if you can put it in perspective and back to systems, it's a way to let you kind of get over yourself and and realize that through a combination of intentional planning and preparation. 00:31:12.720 --> 00:31:22.480 And and again, I just prefer the word systems right now by systemizing, even and you know, my big thing right now right now is the fusion of humanization, systemization, and optimization. 00:31:22.640 --> 00:31:24.559 Another conversation for another day. 00:31:24.720 --> 00:31:26.799 But but it does sound counterintuitive. 00:31:26.880 --> 00:31:34.559 The better your systems, the better you're you're aligned around your rigor, call it what you will, your protocol, your structure. 00:31:34.720 --> 00:31:35.440 What are we doing? 00:31:35.519 --> 00:31:36.319 Why are we doing it? 00:31:36.400 --> 00:31:37.200 How are we doing it? 00:31:37.279 --> 00:31:38.000 How do we measure? 00:31:38.079 --> 00:31:38.880 How do we manage? 00:31:39.039 --> 00:31:45.119 You actually liberate yourself, you free yourself to be a whole host of things. 00:31:45.279 --> 00:31:49.759 More authentic, more present, more at peace. 00:31:50.000 --> 00:31:55.359 And I truly believe if you do that, the economic wins come as well. 00:31:55.599 --> 00:31:57.599 And and I'm gonna go back to AI. 00:31:58.480 --> 00:32:08.960 You know, you gotta get along to stay along, and and you gotta figure out how to how to harness and leverage and embrace. 00:32:09.119 --> 00:32:12.160 Again, don't let it get the better of you, and also don't ignore it. 00:32:12.319 --> 00:32:17.039 But but what do I truly believe maybe on the more draconian side that AI is driving? 00:32:17.200 --> 00:32:24.319 Yes, I I think I think workforce is shifting dramatically, employment's shifting dramatically. 00:32:24.480 --> 00:32:34.160 Um, the very definition of skills and behaviors and attributes and what it takes to contribute, and and you know, why do you validate your paycheck? 00:32:34.400 --> 00:32:38.720 You know, whether you're putting up roofs, sincerely, I work with a lot of roofing companies now. 00:32:38.799 --> 00:32:40.559 Is AI and a roof per se? 00:32:40.720 --> 00:32:45.359 Well, I guarantee you there could be a chip in there that ties into the back end technology. 00:32:45.519 --> 00:32:51.359 But I'm working with construction companies right now that, you know, the construction guys like, I wouldn't touch that thing with a 10-foot pole. 00:32:51.519 --> 00:32:52.640 I'm like, hold on a second. 00:32:52.720 --> 00:32:59.519 I'm gonna show you how to basically take your phone, stick it on the holder when you get in the truck from the project, hit that button right there, and you just talk, man. 00:32:59.759 --> 00:33:04.480 I just finished assignment at 821 North Street, and I did blah, blah, blah, blah,

blah, blah. 00:33:04.640 --> 00:33:09.279 And by the time you get to Chick-fil-A to have your lunch, man, it's in the cloud. 00:33:09.440 --> 00:33:10.559 It went to the systems. 00:33:10.720 --> 00:33:12.559 You got it tabulated in your spreadsheets. 00:33:12.880 --> 00:33:17.759 QuickBook updates your project management, your CRM, just, and I go, they go, shit, I can do that. 00:33:18.480 --> 00:33:23.519 Now that I can do that, you do it in a way that now you can have a strawberry shake with your meal, man. 00:33:23.920 --> 00:33:24.799 Okay, that's cool. 00:33:24.880 --> 00:33:25.839 I'll do that then. 00:33:26.079 --> 00:33:37.200 So, so yeah, you just gotta kind of groove with the times because what I'd hate to see is that either people bitch moan and complain and say it's not my issue, it's not my fault. 00:33:37.359 --> 00:33:40.799 Yeah, even if that's true, tell your face something different, right? 00:33:40.960 --> 00:33:41.200 Right? 00:33:41.279 --> 00:33:41.839 You follow me? 00:33:42.000 --> 00:33:42.880 Control your destiny. 00:33:42.960 --> 00:33:46.720 And I and I actually think we're on the verge of a renaissance, man. 00:33:46.880 --> 00:33:54.079 I I I tell you right now, I think, I think, yes, a lot of traditional companies are gonna change big time. 00:33:54.480 --> 00:34:03.200 But I do think there's a wonderful future for trades, for construction, for craftspeople, even people that don't think they want to be in that space today. 00:34:03.279 --> 00:34:05.279 I think there's good, good economics. 00:34:05.440 --> 00:34:11.280 I think quality of life, you know, getting your hands dirty, especially all the people I just wanted to sit behind a desk and code. 00:34:11.440 --> 00:34:14.559 Well, that's anything heavy, heavy, heavy digital, man. 00:34:14.719 --> 00:34:17.599 You better be thinking a little bit bigger picture right now. 00:34:17.840 --> 00:34:20.480 So I actually think we're on the verge of some really cool stuff. 00:34:20.719 --> 00:34:21.440 Am I worried? 00:34:21.599 --> 00:34:22.320 Are there concerns? 00:34:22.400 --> 00:34:25.679 Is there shit going on, you know, socioeconomic, political? 00:34:25.840 --> 00:34:26.400 Yeah, man. 00:34:26.559 --> 00:34:30.639 But again, I go back and say, I might be the old guy in this podcast, right? 00:34:30.960 --> 00:34:32.800 But read your history books. 00:34:32.880 --> 00:34:37.840 And yes, we're flawed in this US of A, but I've also lived and worked all over the world, right? 00:34:38.079 --> 00:34:42.800 You got to kind of, you know, have a perspective that says, is the glass half full or half empty? 00:34:42.880 --> 00:34:43.599 It's both. 00:34:43.760 --> 00:34:46.000 But again, I think you really got to go to life. 00:34:46.079 --> 00:34:55.360 And if you, if you get into this new era we're in right now, with again, a more positive, humble, courageous doing, not waiting for the done, I think good things are gonna happen. 00:34:55.519 --> 00:34:57.440 And uh, and

frankly, I don't know about you, man. 00:34:57.519 --> 00:35:01.760 I don't have enough brain cells to think about a bunch of other shit going on as well. 00:35:01.920 --> 00:35:03.360 So you follow me. 00:35:03.519 --> 00:35:05.199 So that's my that's my answer. 00:35:05.440 --> 00:35:05.760 Yeah. 00:35:05.920 --> 00:35:07.199 No, I love that, man. 00:35:07.280 --> 00:35:14.400 And the perspective you have is uh that plays a big role in how how people can attack life and and be happy in it. 00:35:14.559 --> 00:35:19.039 And the thing I think I love the most that you said was you don't find yourself, you build yourself. 00:35:19.119 --> 00:35:22.960 Um and in as a former athlete, being in the gym, that's something I translate there. 00:35:23.119 --> 00:35:28.480 My wife's a personal trainer, she keeps that forefront, you know, with me and her and clients she works with. 00:35:28.639 --> 00:35:30.719 But same with business and learning. 00:35:30.800 --> 00:35:32.400 You you don't find it, you build it. 00:35:32.480 --> 00:35:33.760 And so I love, I love that. 00:35:34.239 --> 00:35:38.559 Well, I just one last thing I'd say, and I actually there's a moment in here on adaptability, right? 00:35:38.639 --> 00:35:40.239 Everybody's probably heard of Darwin. 00:35:40.320 --> 00:35:44.639 And it's being an athlete yourself, and I've been in companies where they use Darwin's perspective wrong. 00:35:44.800 --> 00:35:46.320 They they think it's survival the strongest. 00:35:46.400 --> 00:35:46.800 No, it's not. 00:35:46.880 --> 00:35:49.199 It's survival of the fittest and the most adaptable. 00:35:49.360 --> 00:35:52.159 And so, your point, even even back to using the gym metaphor, right? 00:35:52.239 --> 00:35:54.719 I'm not telling you you got to go get six-pack abs, man. 00:35:54.880 --> 00:36:03.599 I'm not telling you, but but you know, you got to at least recognize and realize that the world is shifting, and and you're either gonna get left behind or you're gonna do some things. 00:36:03.679 --> 00:36:10.880 And yeah, I do think you can do some fun Jedi mind tricks where you get to tell your head, you know, one of my favorites is use the word yet. 00:36:11.039 --> 00:36:12.000 I don't know yet. 00:36:12.079 --> 00:36:12.960 I'm not there yet. 00:36:13.039 --> 00:36:15.360 And frankly, hopefully the yet never comes around. 00:36:15.519 --> 00:36:17.360 Back to the doing versus the done. 00:36:17.519 --> 00:36:23.440 But but I do think fitness, not just because of physical, but you know, being my age, I'm into it. 00:36:23.519 --> 00:36:24.320 So that's another story. 00:36:24.400 --> 00:36:25.760 You can see that on my Instagram account. 00:36:25.840 --> 00:36:30.159 I get a lot of guff from people that who do I think I am, but you know, just trying to share. 00:36:30.320 --> 00:36:32.960 But but spiritually, relationally, right? 00:36:33.119 --> 00:36:34.880 And and yeah, I happen to be old school. 00:36:34.960 --> 00:36:53.039 I think if if you're not working, if you're not producing, if you're not contributing, I'm not gonna get all political here, but if you're not in the production side and you just expect to receive and get irrespective, bullshit, then you got a big problem for a whole host of reasons, right? 00:36:53.199 --> 00:36:58.159 But again, if you think, I don't know, or I'm this, I don't uh welcome to the club, man. 00:36:58.320 --> 00:36:58.960 Yeah. 00:37:00.719 --> 00:37:03.119 Oh Scott, last question for you, man. 00:37:03.280 --> 00:37:04.079 I love this. 00:37:04.239 --> 00:37:08.400 And uh, I ask this question to everybody who comes on the podcast just from a book standpoint. 00:37:08.559 --> 00:37:16.400 Um, I'm always curious to know what is a book or two that has meant a lot to you personally, and what's a book that you love to recommend to others? 00:37:17.039 --> 00:37:27.519 Well, my sister gave me a book when I graduated from college that basically is the essence of this stoic philosopher by the name of Epictetus, and uh it's called The Art of Happiness. 00:37:27.599 --> 00:37:38.960 And it's a little bit like moments, it's just snippets and and summaries and a page, page and a half, and it's just uh, you know, and and as a Christian myself, flawed man of faith, right? 00:37:39.039 --> 00:37:42.639 I could still embrace the Stoics and you know, one of their concepts, right? 00:37:42.719 --> 00:37:44.719 The obstacle is the is the way, right? 00:37:44.880 --> 00:37:50.559 So so I would say that's been my I still have in my backpack 40 something years later, which is kind of cool, and I've given it a lot. 00:37:50.719 --> 00:37:52.320 But I'm gonna cop out on you, man. 00:37:52.400 --> 00:37:53.920 All the I have a lot of other answers. 00:37:54.079 --> 00:38:00.559 If you go to my website, you see my my studio that I moved out of not too recently, but I I literally have a whole library in there. 00:38:00.639 --> 00:38:03.280 So I'm a I'm a book junkie almost to a fault. 00:38:03.360 --> 00:38:04.719 So there's just a lot of good material. 00:38:04.800 --> 00:38:13.280 I just say ideally, what I'd say to everybody is don't get caught up necessarily in the the what when it comes to it, but but read. 00:38:13.440 --> 00:38:15.519 Read, read books, journal. 00:38:15.920 --> 00:38:16.719 It's been proven. 00:38:16.800 --> 00:38:50.000 And even in our solution, we use, we use, we use guidebooks, we use pen, we use whiteboards, interactive, uh, we use technology, AI, software, SaaS, uh, because it has been proven that when you physically do something, hands, eyes, touch, feel, taste, the average human learns, leverages, and benefits on average about 23 to 25% more when you've got that blend of physical touch, feel, not just type and you know, look in the cloud. 00:38:50.079 --> 00:38:50.960 You follow me? 00:38:51.199 --> 00:38:52.159 So read, man. 00:38:52.239 --> 00:38:58.719 And and again, you know, there's a lot of crap in the world, I get it, but try to find

a gem, try to find a nugget, find something that's there. 00:38:58.800 --> 00:39:00.079 And and second, write. 00:39:00.239 --> 00:39:03.679 Uh, a lot of people just don't understand that writing is like cathartic. 00:39:03.920 --> 00:39:07.679 It it decompresses, it it's like a good workout, man. 00:39:07.840 --> 00:39:14.320 I mean, you know, in fact, I was just bitching to my my one of my friends that I was on the road for about three weeks and I got a one-in-workout. 00:39:14.480 --> 00:39:16.960 And and it's not the physical thing, man, it's the emotional. 00:39:17.119 --> 00:39:18.239 It's it's the mental. 00:39:18.320 --> 00:39:19.599 You know, I've done this before. 00:39:19.679 --> 00:39:20.880 I'm like, I'll never do that again. 00:39:20.960 --> 00:39:28.639 But but yeah, you gotta you gotta be willing and ready to to embrace and experience and participate. 00:39:28.719 --> 00:39:34.000 Uh so books are a great way, journaling is a great way, you know, podcasts, thanks, man, for what you do. 00:39:34.079 --> 00:39:36.880 And and by the way, I do want to say I I appreciate your organization. 00:39:37.039 --> 00:39:40.559 I know you got a purposeful, you know, why to what you do. 00:39:40.800 --> 00:39:42.159 And uh, you know, I applaud you. 00:39:42.239 --> 00:39:43.760 Again, back to you and your credit. 00:39:43.840 --> 00:39:48.800 I know certainly there's always monetization in what we do, but but I know it's a bigger calling for you than that. 00:39:48.960 --> 00:39:55.679 So just want to say thank you before we end that uh I appreciate the way and the what you know that that you're you're doing today, man. 00:39:55.920 --> 00:39:56.159 Yeah. 00:39:56.239 --> 00:39:58.559 Well, I appreciate the kind words, Scott. 00:39:59.199 --> 00:40:08.719 Got big, big vision for it, big goals, and uh I'll be I'll be implementing and working on a lot of systems along the way and uh leaning on the stuff. 00:40:08.880 --> 00:40:09.519 Well, stay tuned. 00:40:09.599 --> 00:40:14.000 We actually have a really cool announcement coming from Boss Up, and I hate the plug, but we we really do. 00:40:14.159 --> 00:40:16.000 We've got a solution. 00:40:16.159 --> 00:40:25.920 You know, one of my personal beliefs is I really try to believe that we're helping to democratize a way to build, run, scale, grow, and exit that historically has been unaffordable. 00:40:26.000 --> 00:40:28.639 I I I use this word correctly. 00:40:28.719 --> 00:40:31.119 We we always try to be inclusive and accessible. 00:40:31.280 --> 00:40:42.320 And so so we we work with companies of various sizes and budgets and dollars, but we're coming up with something uh that we've been in the bat cave on for a couple of months that'll be live probably in September. 00:40:42.960 --> 00:40:47.039 But uh, you know, no company left behind is kind of our mantra. 00:40:47.199 --> 00:40:50.960 Solopreneurs over the over the garage doesn't matter. 00:40:51.119 --> 00:40:52.159 So stay tuned, man. 00:40:52.400 --> 00:41:07.280 Check back in with me in a little bit, but uh back to systemizing and and helping with frameworks and the essential concepts, tools, and disciplines to build run scale that frankly we don't think is available the way that we plan on making it available very, very soon. 00:41:07.360 --> 00:41:08.239 So stay tuned. 00:41:08.480 --> 00:41:10.000 Hey, that's exciting, man. 00:41:10.079 --> 00:41:11.280 But we'll we'll end it there. 00:41:11.360 --> 00:41:13.280 We'll make sure we have dun dun dun. 00:41:13.440 --> 00:41:14.880 I sort of feel like this is like a master's. 00:41:15.440 --> 00:41:17.039 Leave everybody on a cliffhanger there. 00:41:17.199 --> 00:41:21.280 And uh, but we'll make sure that we have links and everything so people can find you, Scott. 00:41:21.760 --> 00:41:22.880 Brother, I appreciate it. 00:41:22.960 --> 00:41:23.519 This has been amazing. 00:41:24.159 --> 00:41:24.559 Thanks, Chris. 00:41:24.639 --> 00:41:24.880 See ya.