رونوشت 🔗
WEBVTT
00:03.044 --> 00:06.380
Incredible flavors, even better stories. One Pour,
00:06.930 --> 00:10.655
10 Minutes. Aussie bourbon lovers sharing bourbon with Australia.
00:14.496 --> 00:17.974
Oh, nice clean pop, Tave. What are we drinking? Thank you. Oh,
00:18.054 --> 00:21.371
what a good question. We're gonna have a Frank August.
00:21.838 --> 00:24.810
Can I tell you how long I've wished to pour you a Frank August?
00:24.926 --> 00:28.258
I've wished to pour you a Frank August Well, maybe almost as long as I've
00:28.274 --> 00:31.126
known about them, which almost might be as long as they've been in existence.
00:31.478 --> 00:34.795
This is a Frank August Kentucky Bourbon— Kentucky Bourbon
00:34.923 --> 00:39.409
Festival Barrel Pick. It is such a beautiful
00:39.909 --> 00:43.703
bottle. It's like stylish and like it's strikingly
00:43.799 --> 00:46.940
clean. Like the only label is a little tiny bit around the
00:47.020 --> 00:50.128
bottle head. Oh, bottleneck. Sorry, bottleneck. Have a look at that.
00:50.448 --> 00:54.983
Yeah. Hey, hey, hey, look at this. So the barrel number is KBF01.
00:55.560 --> 00:59.300
We got bottle number 2 of 186.
00:59.800 --> 01:02.660
I've never had such a low bottle number in my whole life. Dave's excited.
01:03.160 --> 01:07.260
You witnessed it. Oh, bottle number 2. But it's a beautiful bottle.
01:07.760 --> 01:11.400
Hey everyone, bottle number 2. I reckon bottle number 1 is at the Frank August
01:11.900 --> 01:13.480
Distillery. We might have number 2. How good is that? You might have been the
01:13.980 --> 01:17.060
first person to buy one, Dave. Oh, at the festival.
01:17.560 --> 01:20.640
That makes me nervous. We might be the only one who thinks
01:21.140 --> 01:23.140
this is any good. No, it could have been the last one too. You know,
01:23.640 --> 01:25.630
when they pack them the other way and they get them out. Let's say that
01:26.130 --> 01:27.990
we got the last— we did get the last bottle of some of these ones,
01:28.490 --> 01:32.090
didn't we? We did. We did. Cheers to a really incredible
01:32.590 --> 01:35.630
bottle of— I do. I had a rush of adrenaline with bottle number 2.
01:36.130 --> 01:39.590
Is that weird? Well, it's like the label is— you can't even see it.
01:40.090 --> 01:42.590
The label around the neck of the bottle is pretty much all there is on
01:43.090 --> 01:46.250
it. And then a very clear label on the back. But it's just like no
01:46.750 --> 01:49.850
label on the front other than the tiny gold word that says Frank August.
01:50.350 --> 01:52.430
And can I confess, Dave, when I read that, I thought there was a guy
01:52.930 --> 01:56.289
called Frank August. I thought that was You know, like, well, some people
01:56.789 --> 02:00.189
still think that. True. But it's such a cool name,
02:00.334 --> 02:03.865
Frank August. And I bought a Frank August hat. Actually, it's up there because
02:03.945 --> 02:07.508
I quite like the brand. But it also sounds like someone who'd be like,
02:07.717 --> 02:11.184
I think, a musician and like play the trumpet or trombone or saxophone or
02:11.684 --> 02:14.827
something. Like Frank Ocean? Yeah, kind of that kind of vibe. Are you thinking
02:14.875 --> 02:18.005
of Frank Ocean? But even like that. Yeah. You're thinking of Frank Ocean.
02:18.406 --> 02:21.809
Yeah. But it made me think of like even the top of the bottle
02:21.841 --> 02:25.759
lid's like a trumpet musical thing. It's just very
02:26.418 --> 02:30.224
classy is what I'll say. It's a very classy bottle. When I travel for work,
02:31.236 --> 02:33.966
here we go, from time to time, if I've got— if I'm stuck in an
02:34.466 --> 02:38.206
airport or something and I'm kind of meandering between flights, or I'm
02:38.479 --> 02:41.932
a little bit early from a finished business meeting or something, and I'm at the
02:42.432 --> 02:45.915
airport early, I'll be in like a, like a newsagent or one of those bookshops.
02:46.108 --> 02:48.838
Yes. And I'll be looking at the magazines, and every now and again I might
02:49.338 --> 02:52.790
buy one of those magazines that is interesting to me. Where are
02:53.290 --> 02:57.220
we going with this? Bear with me. And sometimes they are like business magazines,
02:57.230 --> 03:00.930
like, you know, read about this profile of this business person.
03:01.430 --> 03:05.330
Shut up. No, don't shut up. You're wonderful. But this
03:05.830 --> 03:09.130
is where I first saw Frank August. He's in one of these magazines, and I
03:09.630 --> 03:12.990
think it was a write-up about it. But you didn't see— you saw Frank August.
03:13.490 --> 03:15.950
I saw the bottle, not the person. When you say you saw Frank August,
03:16.450 --> 03:18.650
it makes me think of a person. You keep thinking of Frank Ocean. No,
03:19.150 --> 03:22.504
no, no. This is— that's where I first saw the bottle. And this incredibly beautiful
03:23.004 --> 03:26.598
bottle. And I immediately— this— and I've always had a link in my
03:27.098 --> 03:30.547
mind between New York and Frank August. I always thought it was
03:31.047 --> 03:34.705
a New York whiskey brand. Isn't it? Wasn't it started by a fashion designer or
03:35.205 --> 03:38.013
someone who worked in fashion, which would account for how, like,
03:38.302 --> 03:41.769
classy and cool it is and stylish? So there's almost no
03:42.269 --> 03:44.225
information about Frank August that we can find online.
03:45.381 --> 03:49.042
3 guys started it: Jonathan Crocker, Luke Detella, and Thompson
03:49.058 --> 03:52.930
Harrell. Apparently 3 people founded it. Jonathan Crocker is the CEO,
03:53.430 --> 03:57.610
co-founder. He has a fashion background. Yeah. And he's a New Yorker. Explains how—
03:58.110 --> 04:01.370
why it's so stunning. Luke DiTella had been a professional surfer. He's based in New
04:01.870 --> 04:04.670
York. So I think they're 3 mates from New York, drank whiskey together. I'm making
04:05.170 --> 04:08.250
this up, so
Load full transcript
don't, don't call us out if we're wrong about this. Dave's making
04:08.750 --> 04:11.730
things up again. That's unusual. So these guys all came together and went, you know,
04:12.230 --> 04:15.950
we want to create a whiskey. Reasonably recent too. It was like during COVID 2022,
04:16.450 --> 04:22.112
they launched. All sourced whisky. Apparently they've kind of done some contract
04:22.612 --> 04:25.018
distillation where they've kind of instructed what they want made, but I don't think that's
04:25.518 --> 04:27.632
it. That's definitely not in here. This is 8-year-old. So this is— and the names,
04:27.890 --> 04:30.988
Frank is one of their dads and August is one of their sons or
04:31.488 --> 04:34.199
something along those lines. It's like a fusion of names. Yeah. Yeah. To try and
04:34.699 --> 04:38.224
like marry the past with the future kind of vibe, I think is what they
04:38.724 --> 04:42.647
were going for. But I really like that it's like stylish and
04:43.147 --> 04:46.476
clean and How does it taste, Dave? It's a lovely— bottle can
04:46.976 --> 04:50.275
look good, but what does it taste like is the most important bit. It's a
04:50.323 --> 04:53.673
lovely bourbon, almost a bit nutty, kind of caramel nuts
04:54.173 --> 04:57.600
or something, like caramelized. I'm always like getting— what's
04:58.100 --> 05:01.015
that gonna be like? A, like a, oh, what, uh,
05:01.367 --> 05:05.198
nut brittle? What's that? Peanut brittle kind of thing? Peanut brittle? Or like an almond
05:05.230 --> 05:09.077
brittle? Yeah, I'm getting more of like an almondy with
05:09.577 --> 05:13.039
some good oranges or something in there as well. And I was going
05:13.539 --> 05:15.865
to say like an almond apricot. You know, the cakes you get that got the
05:15.897 --> 05:19.301
fruit in them, like the apricot kind of through the— it's like
05:19.590 --> 05:23.315
a tea cake or something. And then it's got the dried apricots
05:23.363 --> 05:26.013
kind of sunk in on the top of the cake. That's what I'm thinking,
05:26.077 --> 05:29.593
like a fruity and a few almonds or maybe even like pecan.
05:30.187 --> 05:33.848
Yeah. Okay. Like a pecan. It's just— yeah, that's really nice.
05:34.041 --> 05:37.444
But me thinking it was a New York brand is absolutely wrong. It's all
05:37.508 --> 05:41.035
Kentucky whiskey and it's bottled in Bardstown. Yeah, but the guys were from
05:41.099 --> 05:44.257
New York. Yeah, I know, but I just had it wrong. You associate it with
05:44.369 --> 05:47.527
New York because it's so stylish, Dave. But I think it's stylish. But I think
05:48.027 --> 05:52.112
as well, this is the great thing, is that they created a bourbon brand for—
05:52.721 --> 05:56.681
in, in the fashion world. I discovered it in a magazine
05:57.290 --> 06:00.704
that was about business and probably it might have been CEO Magazine, one of these
06:00.720 --> 06:04.570
ones. Yeah. And it's they positioned
06:05.070 --> 06:08.890
it in this way. That is exactly what was on
06:08.922 --> 06:12.359
the, on the, that kind of audience. Yeah. But it's also
06:12.859 --> 06:15.893
that thing of like, they're not— there's a lot of bottles you look at and
06:15.925 --> 06:18.366
it's like you instantly, there's like a rich history and there's,
06:19.121 --> 06:22.703
you know, hundreds of years of this or goes back family
06:22.799 --> 06:25.321
generations or like there's a lot of stuff.
06:26.027 --> 06:30.444
Whereas this, it like is kind of new and you
06:30.944 --> 06:35.003
know, stylish and delicious. And it—
06:35.020 --> 06:37.877
like, the brand, like, they're really clear with their branding.
06:39.274 --> 06:42.790
I agree. An incredibly distinct bottle. I listened— the Pursuit
06:42.870 --> 06:46.097
guys interviewed some bottle guys on their podcast last week,
06:46.724 --> 06:50.111
and the way a bottle looks is so amazing and
06:50.611 --> 06:53.627
tells such a story. And this is a great example of that. I don't— the
06:54.127 --> 06:58.380
no label on the front, to me, it's just like, it's just glass. Absolutely understated.
06:58.880 --> 07:01.860
Yeah. So simple. Looks so good on a shelf. And if you only have one
07:02.360 --> 07:04.600
or two bottles on your shelf, you'd want this one to be one of them.
07:05.100 --> 07:08.140
Yeah. From the way it looks, I mean. Yeah, obviously it looks and tastes like—
07:08.640 --> 07:10.160
I don't like it when there's a really pretty bottle and you're like, oh,
07:10.660 --> 07:13.680
I don't really want to drink what's in it. But this, I really want to
07:14.180 --> 07:17.480
get like some pretzels and nuts and eat them with
07:17.980 --> 07:20.680
it. Oh yeah. I'm getting like some prunes and dates as well. Some of that
07:21.180 --> 07:24.070
kind of like dried fruit. Yeah, like it's very— both the things I said were
07:24.570 --> 07:27.930
dried fruit. Yeah. Prunes and dates. Dried fruit.
07:28.430 --> 07:30.670
Yeah. Yeah, I think we do that. You know, it's a list of things.
07:31.170 --> 07:33.960
What did you say? You said the other night you said something about that,
07:33.990 --> 07:37.330
that like a burnt sugar. And I was like, it's the top of a
07:37.830 --> 07:40.130
crème brûlée. And I was like, it was my own idea, but you'd already said
07:40.630 --> 07:44.210
it. We just reword. That's how we fill 10 minutes,
07:44.710 --> 07:48.351
Dave. Is it all right? Is it all right that we go Sometimes we
07:48.851 --> 07:51.338
just buy it for the bottle. Is it okay that sometimes that happens, that the
07:51.838 --> 07:55.164
packaging wins us? We did taste it. No, no, sorry. I know that. But like,
07:55.213 --> 07:58.681
sometimes is it okay if it tasted absolutely rubbish? I would not be
07:59.181 --> 08:02.325
happy about that. No, no, no. But we taste it, we like it, and then
08:02.825 --> 08:05.695
we're like, oh, if it's a nice bottle, it's— we don't kind of hesitate.
08:07.468 --> 08:09.540
That's, I think, the thing is, is the
bottle gets you over the line when
08:09.637 --> 08:12.955
you're umming and ahhing about which bottles to pick out of all
08:12.972 --> 08:16.251
the ones you like. You go for the pretty bottles because they look good on
08:16.751 --> 08:21.360
the shelf, and then you can use them for something fun afterwards. I think— I'm
08:21.860 --> 08:24.059
not sure if everybody who listens to this will be the same as us in
08:24.091 --> 08:27.655
terms of having a silly amount of bottles on a shelf somewhere. I hope not.
08:27.785 --> 08:31.431
I hope not, for their sake. But do you think
08:31.931 --> 08:35.698
that if you have a nice— we have a couple of bottles like
08:36.198 --> 08:39.667
this where the design of the bottle is minimalistic and beautiful, and if
08:40.167 --> 08:42.922
you could choose I reckon if you and I got to choose 3 or 4
08:42.938 --> 08:46.549
bottles on, on based on how bottles look to
08:47.049 --> 08:50.546
put on one shelf in one place. Oh yeah. You could pick some absolute
08:50.562 --> 08:54.157
belters to create this unbelievably cool looking shelf. Yeah.
08:54.398 --> 08:58.169
There's a downside to that though, because sometimes the bottles don't
08:58.186 --> 09:01.460
look as good when they're not full. And so I will look at
09:01.960 --> 09:03.964
a really pretty bottle and go, oh, I'd like some of that tonight, and then
09:04.464 --> 09:07.832
be like, oh, but that'll lower the bourbon level and it won't look as
09:07.912 --> 09:11.395
nice. I would like to contend that every
09:11.507 --> 09:14.720
bottle of bourbon looks worse as
09:15.220 --> 09:17.000
soon as you start drinking some out of it. Yeah, but if it's not a
09:17.500 --> 09:20.100
pretty bottle, who cares? But it's a really pretty bottle and your eyes are drawn
09:20.600 --> 09:23.840
to it and the bottle looks really pretty. You— there's one exception
09:24.340 --> 09:26.920
to that rule, actually. I want to go back on that. Oh, NewRiff have done
09:27.420 --> 09:29.880
a great job of letting you drink almost all of it before it starts to
09:30.380 --> 09:32.700
look anything other than brand new because it's all kind of painted black. Yeah,
09:33.200 --> 09:36.700
that's true. Good on you, NewRiff. You make your bottles easier to
09:37.200 --> 09:40.720
drink because— yeah, yeah, they're easy to drink. They still look full.
09:41.914 --> 09:45.265
But this one here particularly, like, it's like that thing of like, it's so beautiful,
09:45.281 --> 09:49.082
full. It's like, oh, kind of. But I mean, I have that with
09:49.114 --> 09:51.936
every bottle. I don't really want it to empty because they taste so good and
09:52.436 --> 09:54.598
then you're never going to get another one that tastes exactly like it. In my
09:54.726 --> 09:58.832
real job, I make videos. You know that there's, there's been almost
09:59.332 --> 10:03.113
until the last maybe 12 months or something, everyone used to come to us and
10:03.613 --> 10:05.679
say, we want you to make us a video like the Dollar Shave Club,
10:05.743 --> 10:08.919
which was a video that's maybe 15, 20 years old
10:09.419 --> 10:13.125
now, but yeah, I'll show you later. But it's like this one standard video
10:13.173 --> 10:16.560
that had huge viral success for a business. I feel like
10:17.060 --> 10:20.412
people who make bottles must get the, can you please make me a bottle that's
10:20.912 --> 10:24.136
like Frank August? Because it's such a cool bottle.
10:24.328 --> 10:28.341
There's so many bottles out there now. It's like, how do you make
10:28.841 --> 10:32.515
yours different? Like the shape, the wax,
10:32.611 --> 10:35.661
the lid, the labels. Like there's lots to mix up,
10:35.725 --> 10:38.968
but there are also a lot. And like
10:39.468 --> 10:42.486
to have something that's so stunningly different and tastes so good,
10:43.648 --> 10:46.733
that does a good job. Well, here's to Frank and being frank.
10:47.283 --> 10:49.192
Be frank. Be frank. Cheers.
10:52.618 --> 10:55.626
Thanks for listening. Make sure you connect with us on TikTok,
10:55.933 --> 10:59.200
Instagram, and YouTube and stay connected with us by clicking subscribe
10:59.281 --> 11:00.704
on your favourite podcast app.