رونوشت کامل Think Bigger: Why Most Brands Fail to Activate

help us, because obviously the more help we can get, the merrier! It's because you know, we're a small team at Wellerty and we've got the wonderful Ara dynamic team. We do far too much David Bancroft: Mm-hmm. Mm-hmm. Dynamic, a dynamic team. Thank you. James 'Grafting' Sharples: for for for the team that we have. It's David Bancroft: You James 'Grafting' Sharples: it's a we're we're fortunate in the core members that we do have. but yeah, we've been helped offer by yourself, which is amazing. Our coaches and actors David Bancroft: Yeah, my pleasure, my pleasure. James 'Grafting' Sharples: that we use on a regular basis as well. And we're all David Bancroft: Mm. Mm. James 'Grafting' Sharples: really looking forward to the meeting that we were on earlier, there was a real good energy in that meeting, wasn't there? I love David Bancroft: Yeah, I think so. Yeah, I really did. I enjoyed that. And to be honest, I mean, you mentioned my expertise and that's obviously very flattering. I didn't really anticipate you saying that. So I've got something to live up to now. James 'Grafting' Sharples: Ha ha ha. David Bancroft: But no, I think that you very much like me and as is demonstrated via the pod, you know, if you could do something, you'd like to do it properly. Yeah. James 'Grafting' Sharples: Well, this is the thing is you don't want to turn I mean, we are going with a I mean we might be doing it a bit too properly. We're going with a eight meter by nine meter twenty foot igloo. So it's we might be going too properly on this. It can't be any more on brand. David Bancroft: Do ideas fest know about this? James 'Grafting' Sharples: Yes, yeah. So we that we they were really excited about it to be fair. They they wanted David Bancroft: Tick, good. That's awesome. James 'Grafting' Sharples: it to be one of the stages. So yeah, from that, with it being one of the stages, you obviously don't want it to look Shit. You know, you've got to put some effort into it. I th I believe it is, yeah. You know when David Bancroft: Is that a technical term, James? James 'Grafting' Sharples: you know when sort of like MJ was scouting out his stage and for his performances when he was he'd look at it and go, isn't it a bit shit? It can't look this shit. We need to work on that. David Bancroft: Mate, you can't have possibly passed up an opportunity for an impression or a few hee-hees there, I think. I mean... James 'Grafting' Sharples: sorry, yeah. He can't look this hee he'll can't look this shit. And so Tito, stop teasing. he was that unimpressed David Bancroft: Yeah, that sounds more like what I expected. James 'Grafting' Sharples: if he was just going That's but that'll have been what he was doing while he was pondering and considering. the the but David Bancroft: love to have seen it. James 'Grafting' Sharples: yeah, so we we've gone with but of of course you don't want to I mean you can end up putting tens of thousands of pounds into into these things. And even though it is important David Bancroft: Easily done. James 'Grafting' Sharples: for activation, for marketing, for brand presence, you David Bancroft: Mm. James 'Grafting' Sharples: can still do it on not small, but a r a relatively tighter budget. You know, so with my woodworking skills David Bancroft: Mm-mm. James 'Grafting' Sharples: I'm creating David Bancroft: Mm. James 'Grafting' Sharples: all of the benches 'cause we're going for like an appre ski, very sort of like rustic, sort of like shabby lodge feel and look. Yeah. David Bancroft: I'm so excited. I'm so excited by this, honestly. And actually, James, I should probably say at this point and for our audience, this is being released on Wednesday. Is it the ninth? Is it ninth of September? So, yes. Yeah. Yeah. James 'Grafting' Sharples: Yeah. so that it'll be on the first day of Ideas Fest. So keep an eye on our LinkedIns and you'll be able to see the progress and what it actually looks like. But it it even and and this is what the importance of planning, I think, when it comes into these events, because you I've been to so many events and it was something that I really wanted to drive in at the race course as well when I went there, where you'll go and somebody's got a David Bancroft: Young. James 'Grafting' Sharples: table, a cloth and two pop up banners and you just think, Come on, come on. David Bancroft: Do better, come on guys. Where's your igloo? James 'Grafting' Sharples: I know that and like I say, there is shifts in budgets. But I mean, yes, granted, the Igloos costs us a a fair amount, but that is going to be utilised and reused at v very subject. David Bancroft: reuse. Can you hire it out over Christmas or? James 'Grafting' Sharples: Well, we we're looking at other events, so we we're just in talks with I can't really say much of it, but for for it to be yeah. David Bancroft: No, that on the low. But look, snowball, the igloo is, you know, it is evergreen. You will always have cause for an igloo when the business James 'Grafting' Sharples: Exactly that. David Bancroft: is snowball. So I think you're safe. James 'Grafting' Sharples: Exactly that but th like I was saying, like the importance of planning. You know, if you put the right planning in, so n i as David Bancroft: Hmm. James 'Grafting' Sharples: an example, the benches that we would have probably ended up or anybody would have spent two hundred pounds a bench on. I've basically got some reclaimed timber for tenor length, which I'm David Bancroft: easily. Nice. There you go. James 'Grafting' Sharples: baking out th it'll make one bench. So the benches are covered David Bancroft: Amazing. James 'Grafting' Sharples: for sixty quid. the DJ stand, that's getting made out of Do you know what I did find when I've been down To be in Q. So I was basically thinking I'll f I'll just get some one by one, I'll create build the framing, I'll use pallet wood for the actual design of the and and the outskirts of the of the stand, put it on

here. David Bancroft: I'm nodding along, but much of this doesn't resonate with me. James 'Grafting' Sharples: Put it on hinges, folds in, fold out, board on top, that's your DJ stand. The one per David Bancroft: Got you. James 'Grafting' Sharples: one was like eight quid a length, yet the three by two industry grade CLS timber was £3.23 a strip. I was like, well, I'll just make out a CLS then. I've got triple the wood per strip. Winning. So yeah, it's it's David Bancroft: Yeah, yeah, yeah, yeah, yeah, yeah, winning. James 'Grafting' Sharples: been hectic in that sense. But even when you when I was talking about the planning I was going into then. The importance of planning and bringing other people into that process. You know, when you listen to the other voices in the room, and this is things that we've spoken about previously, when David Bancroft: Yep. James 'Grafting' Sharples: you you mentioned about, you know, we we talked about having a costume there and you said, Well, there's a fancy dress shop around the corner from me. Shall I have a look? Yes, please, Dave. Laura, David Bancroft: Know it well. James 'Grafting' Sharples: when she said, Have you got a blackboard outside with what's going on? And I was like, Fuck no. Then no, that's a great idea. Yes, we a hundred percent need to do that. and so yeah, it's David Bancroft: Yeah, James 'Grafting' Sharples: When you when you bring those other people into the mix, it's it I I'm really excited about how it's gonna look now, but then also at the same David Bancroft: Can't wait. James 'Grafting' Sharples: time thinking, when am I getting this done? David Bancroft: Well, that's your challenge. But yeah, so we will post on LinkedIn on the day itself on Wednesday when I'll be there with you. We'll post plenty on LinkedIn. And actually, if that suitably sort of wets the appetite, come down on Thursday and see the team. It's a two-day event, isn't it? James 'Grafting' Sharples: Yeah. It is a two day event. Cut and anybody that's there, pop over and see us in the Igloo, you won't miss us. That I can promise you. David Bancroft: J-j-j-j-j- James 'Grafting' Sharples: It's even thinking so with the we got we obviously got the the igloo from China. You know, what should have been like a ten thousand pound structure was considerably less. And David Bancroft: Mm-hmm, yep. James 'Grafting' Sharples: Sadie went to blow it up the other day because we were obviously thinking, is it's from China. If there is any problems now, we're not gonna be able to David Bancroft: You don't want to wait until Tuesday when you're setting up to find out that it's about as useful as one of those Amazon parachutes. James 'Grafting' Sharples: Yeah. Yeah. And I thought and we thought, right, well best get it up. Surprisingly David Bancroft: Mm. James 'Grafting' Sharples: good. And the material, the structure, David Bancroft: Yeah, amazing. James 'Grafting' Sharples: it looks unbelievable. The pegs, however David Bancroft: You James 'Grafting' Sharples: when you've got a a a a that's a it's potentially a what a four or five hundred square foot structure held in with normal temp pegs. That's that's yeah, that's not gonna David Bancroft: mega structure held in by french fries James 'Grafting' Sharples: Yeah, not gonna cut the mustard. So yeah, we've had to order like three pound club hammers, David Bancroft: yeah no no no no James 'Grafting' Sharples: galvanized row bar steel pegs, that it's there's just so much that goes into David Bancroft: Yeah, yeah, well that's that's what I think but you know what James if the weather's a little inclement on the day We've got cover as well Talk about James 'Grafting' Sharples: A hundred percent. David Bancroft: driving the foot for win. I mean Will will be made Yeah, we'll be made James 'Grafting' Sharples: A hundred percent. We might not need to do much. But then there's a lot of entertaining going on today, so obviously we've got to build a tattoo stand as well. We've got the board for the feed that you get to David Bancroft: temporary tattoos. James 'Grafting' Sharples: temporary tattoos, obviously, temporary tattoos we're not messing with. David Bancroft: Can we do a quick brew tattoo template, please? Is that possible? Thank you. James 'Grafting' Sharples: yeah, yeah, we'll get one done. A quick broom. And we might be able to film a podcast on the day. David Bancroft: dreamy. If we can get enough of a connection, let's James 'Grafting' Sharples: Pazzy's bringing his recording equipment. David Bancroft: get it done. Let's get it done. James 'Grafting' Sharples: I've got the little like little lapel mics. David Bancroft: Wow, coming to you live from location. That's another James 'Grafting' Sharples: Yeah. David Bancroft: one off the bucket list for us, isn't it? Live location. Love it. James 'Grafting' Sharples: Yeah. Live location. David Bancroft: So as you say, you're being resourceful. You're stretched thin. James 'Grafting' Sharples: I think you have to be. I think it's not not for the fact of doing it y y it being resourceful is sensible, I think. You know, when David Bancroft: Yeah, yeah. James 'Grafting' Sharples: and when you have got people with the skills to be able to do it, I think it's best to be resourceful, David Bancroft: Mm-hmm. Mm-hmm. James 'Grafting' Sharples: but at the same time it needs to look epic as well. So yeah, I mean we'll send David Bancroft: Yeah, yeah, of course, mate. Yeah, of course, of course. James 'Grafting' Sharples: the images obviously on on our LinkedIns due out throughout the day and I think David Bancroft: Yeah. James 'Grafting' Sharples: it will be looking looking epic as far I'm pretty certain it will. David Bancroft: So let me create the most epic segue. And I know we spoke about segues and I'd love to have a real segue when I segue into other bits, but James 'Grafting' Sharples: Just to scroll past the screen on. David Bancroft: yeah, that'd be the dream. So, but, check this segue

out then. You're talking about being resourceful and it takes a lot of experience to get to the point where you can put together things. in a coherent, cohesive way that's going to be successful. And that experience is built over time. Do you see where I'm going with this, James? Do you see where going with this? James 'Grafting' Sharples: Yeah. I'm going I see where you're going with this. David Bancroft: The kids are back at school. They're all back James 'Grafting' Sharples: Yeah. David Bancroft: now. So there we go. They're learning, they're educating. I'm a recruitment professional. The vast majority of my clients don't give a toffee for certifications, qualifications, bachelor's, master's, doctorates. They don't care much for MVQs, they don't care much for Comptier's Fundamentals, unless there is some experience. And this, James, and you won't get it from me too often, this is now becoming a bit of a rant, because how do you get experienced if you're not given an opportunity to become experienced? James 'Grafting' Sharples: becoming yeah, I c completely agree with you on that. remember when we were employing for somebody at the race course and I reached out to I've obviously for knowing you for so many years and you David Bancroft: Yes? James 'Grafting' Sharples: never once letting me down. David Bancroft: Mm-hmm. James 'Grafting' Sharples: which testament today of there's your testimonial I've recruited many David Bancroft: Thank you. James 'Grafting' Sharples: a member of the of team's members off David Bancroft and never once has it gone wrong. So he has a hundred percent record with me. happy customer David Bancroft: Another happy customer. James 'Grafting' Sharples: and I wanted what was the guy's name? The one that had done the Pelletor and what David Bancroft: Steve. James 'Grafting' Sharples: Steve. I wanted Steve, forty-two years old, riddled David Bancroft: Yep, big time. Absolutely. James 'Grafting' Sharples: in experience, absolutely David Bancroft: This dude had a Rolodex built in, surely? Yes, yeah, yeah. Top man as well, right? James 'Grafting' Sharples: dripping in experience that lad. And yeah, top luck. And you know, he was he was forty four, I believe he was at the time. I was David Bancroft: of that nature, yep. James 'Grafting' Sharples: forty, thirty-nine, forty. a young looking 39, 40. David Bancroft: A young looking 39 or 40. James 'Grafting' Sharples: and for me he'd have been the absolute perfect candidate for the job. David Bancroft: likewise. James 'Grafting' Sharples: The powers above commercial director David Bancroft: Mm-hmm. James 'Grafting' Sharples: was David Bancroft: Mm-hmm. James 'Grafting' Sharples: far more keen on somebody with a bachelor's and the bachelor's was in history. Which is obviously massively important when you're recruiting for a sales role. David Bancroft: transferable. James 'Grafting' Sharples: but it was that all all that piece on education. He wanted that educate person. And David Bancroft: Mm-mm. Mm-mm. James 'Grafting' Sharples: sadly, we went the other way. I lost the argument, which is is rare for me. David Bancroft: Mm-hmm. James 'Grafting' Sharples: as you know. Steve went on to be very successful elsewhere, I believe, didn't he? The person we employed lasted David Bancroft: Yes, absolutely. Yeah, and continues to. James 'Grafting' Sharples: eight months. Hmm. David Bancroft: It's frustrating. So there you meet again, a situation where you were actually looking for experience yourself again, and you were happy with the experience. And actually it's great because when you go too far down the experience road, then somehow businesses start to, well, the only word is discriminate. They discriminate against people with too many years on the clock, you know, frankly, and I see that as well. James 'Grafting' Sharples: Either that or they're threatened by the experience because they feel that they'll uncover some of their David Bancroft: Maybe, yep. So maybe that's something else. Yeah. So you are happy with experience, your... James 'Grafting' Sharples: I was happy there was more experience than me. I was hoping he could bring some more I mean if he brings more and this is what I don't understand about people. if he brings some amazing ideas to to the table, who who employed him? It still makes me look good. David Bancroft: Yeah, let's clone him and get another one. Exactly. Let's do it. But yes, you're after experience. Your director there was after James 'Grafting' Sharples: Education. David Bancroft: education. Now, I think the utopia is a little combination of both. And James 'Grafting' Sharples: Great. David Bancroft: I'm not talking about generic education. So again, I don't care much for a history bachelor's if you're working in a business development role at a race course. I mean, where's the correlation? that makes no sense to me. If it's education James 'Grafting' Sharples: No. David Bancroft: that aligns with the role of the remit. So in what I do, IT, okay, which is good. Yeah, which is useful. James 'Grafting' Sharples: Well t in fairness, they had experience within the sporting industry. But I don't think they'd have had more experience within the sporting industry than arranging Pele's tour of the UK. David Bancroft: That's quite impactful, isn't it? I to be trusted James 'Grafting' Sharples: I mean. David Bancroft: with, I mean, he is, it was obviously a global icon and walking brand equity, wasn't he? Obviously. So yeah, I mean, it surprised me at the time. I couldn't believe it, but you know, that's how these things go, obviously. Frustrating for everyone involved. But yeah, so how do we get to a point where businesses give grads? trainees, career switch people, an opportunity if they don't have the experience. Because this is kind of where I'm at. It's really tough, isn't it? The first thing is how many years experience do they have? Well, know, none. They've just left university. you see, we're concerned

they're not gonna fit into day-to-day work. It's really tough to get that first rung, isn't it? James 'Grafting' Sharples: I mean surely surely the simple answer is during the I mean, th the process of of graduating from a a course such as this is what, four or five years? David Bancroft: Yes, I mean if you are, if it's a standard degree, couple of years, two to three years, if it's masters, you're talking a year on top of that. If it's a doctorate, obviously. James 'Grafting' Sharples: Well, for me then again, this is where we were talking about flawed systems. Surely that'd David Bancroft: Mm. James 'Grafting' Sharples: be I mean, if it's probably gonna be a different matter if you're looking for a a a you know, a meteorologist or a a neuroscientist or a heart surgeon. It's you know, th David Bancroft: E E James 'Grafting' Sharples: that's probably where the the the education is gonna become very important. You know, you don't really want somebody David Bancroft: Correct. James 'Grafting' Sharples: practicing heart surgery. It's without David Bancroft: with their green keepers degree. James 'Grafting' Sharples: But surely then, isn't it again a flawed system where you you can have a year of teach, then you work with local organisations to offer preferable rates of staff members, and then they have to go into a role and stay within David Bancroft: Mm-hmm. Mm-hmm. James 'Grafting' Sharples: that role, even whether it be on a part time basis where they do Mondays, Fridays at the college and Tuesday, Wednesday, Thursday, they're in that role and to get that learning experience. David Bancroft: So, yeah, so we're seeing that in apprenticeships now, aren't we? And I think they work well, but I think they work best when companies are invested properly in the individuals and they're not just looking to retain them for the period of the education, i.e. the cheaper part, and then cut them and just cycle in another apprentice. I think that if they're entering into it with the right intentions and wanting to retain them, in an ideal world beyond that, I think that's the perfect onboarding. They're certifying, they're gaining commercial experience and everyone gets the deal from the beginning. You know, they don't have experience. They're not bringing that to the table, but you hope that you can help them find their way like that. James 'Grafting' Sharples: Maybe some you do it like the Premier League's loan with the option. David Bancroft: Yeah, with a purchase option. Yeah. James 'Grafting' Sharples: Or are we going into human trafficking there? David Bancroft: I think it's a gray line. James 'Grafting' Sharples: Is it is a a or modern day slavery. But no, no, but I think if there is the is is the option should they I mean it w with a job and a probation that you've got a certain criteria that you need to hit. And any w whether it's sales, whether it's operations, whether it's marketing, whether it's any form of role, you will have a checklist of the things that you need to achieve within that role. So David Bancroft: Of course. Absolutely. Yes. James 'Grafting' Sharples: why can't you know there couldn't be a s a pr a s a simple process like that be put in place that if we achieve X, X, X, X and X they achieve David Bancroft: Mm-hmm. James 'Grafting' Sharples: their degree. Obviously they'll have all the written exams and other and theory and everything else that they'll have to do through the university or college. But if they've hit the results for that business, there is a job offer waiting for them. Why would you know if a company sets a s a certain amount of target for that. So say for example it is within marketing and that person within marketing does increase their following by X amount at certain percentage and does year on year, increases David Bancroft: Yeah. Yeah. James 'Grafting' Sharples: the inbound inquiries, increases which is what the job of a marketeer is, increases the brand pro profile and raises that. Why wouldn't the one David Bancroft: Yes. James 'Grafting' Sharples: company want to keep them on anyway? David Bancroft: Yeah, there you go. So advocate for it's almost an internship at that point, aren't you? But that they should maybe be baked into every form of education, whether that be NVQ, whether that be bachelor's, whether that be something else. So practical skills based. James 'Grafting' Sharples: I think it should. I think it should. Practical skill 'cause that's where you learn the role. Do you know what I mean? So the amount David Bancroft: I think so. James 'Grafting' Sharples: of roles you know, I haven't got any college degrees or educations. David Bancroft: Mm-hmm. James 'Grafting' Sharples: you know, I did well in my GCSEs, but then decided David Bancroft: Mm-hmm. James 'Grafting' Sharples: to be a c cocktail bartender in Corfu for three years, which David Bancroft: Yes. Was that not discussed with the careers advisor? James 'Grafting' Sharples: Yeah, they I think they're recommended against it. But you know, the amount of life, you know, David Bancroft: did they? Interesting. James 'Grafting' Sharples: I I got kicked out when I was fifteen, David Bancroft: Mm. James 'Grafting' Sharples: started college, dropped out of that, went into working in hospitality, I was working in Cafe Rouge, I worked in the elbow room, started mixology, David Bancroft: Mmm. James 'Grafting' Sharples: you know, by eighteen I'd then decided to go abroad, call foo, I worked for three years. And the amount of life experience that I've had has always reflected favorably. You know, when I've been interviewing my people said you've had such an interesting life. David Bancroft: Yeah, yeah, yeah. James 'Grafting' Sharples: And I think I am grounded in common sense and and and know the struggles of not being able to pay rent one month, what I'm gonna have to do, I'm gonna have to work hard. Do you know I'm I'm I'm I'm a worldly educated person, if that makes sense. And David Bancroft:

Yeah, yeah. It does. James 'Grafting' Sharples: I've never ever been questioned about my ability due to lack of education within an interview, because people have preferred David Bancroft: Yeah, no. James 'Grafting' Sharples: that life experience. But then why do people pay these thousands upon thousands upon thousands for different reasons? David Bancroft: Well, most grads exit with tens of thousands of pounds of debt, don't they? Many of whom will never fully repay that. James 'Grafting' Sharples: Well but one of the main things that made me really stop going into college. David Bancroft: Mm-hmm. James 'Grafting' Sharples: when I was at the Elbow Room, David Bancroft: Yep. James 'Grafting' Sharples: one of the guys there, Nick, brilliant guy, one of the nicest people you will ever meet, and they had a band David Bancroft: Mm-hmm. James 'Grafting' Sharples: called Suba that were actually very, very talented. They play at the played at the Elbow Room quite often. But David Bancroft: Mm-hmm. James 'Grafting' Sharples: he was I think so I will have been s just turned seventeen when I started there, working as a glass collector, migrated onto the bar, et cetera, et cetera, et cetera. David Bancroft: Mm. James 'Grafting' Sharples: he was thirty two, had a like was basically a doctorate in rocket science, and was David Bancroft: Yeah. James 'Grafting' Sharples: working at the Albow Room. And I I remember having a long David Bancroft: Yeah. James 'Grafting' Sharples: conversation with him, he like, What debt are you in? He like, I think about forty, fifty thousand. I was like, right, and you don't David Bancroft: Yeah. James 'Grafting' Sharples: yeah, and you're not you you don't own a house, you know, that that's not forty, fifty thousand that's David Bancroft: So you've ended up in the same destination with quite a different route to get in there. James 'Grafting' Sharples: Yeah. And y that made me think at that time, no, I'll I'll work. And think people will prefer the experience. And just like Josh was saying David Bancroft: Mm-hmm. You know, we've muted a... James 'Grafting' Sharples: on the last guest episode, take your chances, speak to people, put yourself out there and get those opportunities. David Bancroft: Yeah. Yes. I love that actually from, I love that from Josh. he was literally doorstepping businesses. Wasn't he saying, I want to switch my career. I don't have skills in this field. However, I think I have the attributes to be of value and of, of, you know, to enjoy success there. And yeah, fortunately wingman gave him that opportunity and it's paid dividends. No doubts for him. Hasn't it? He's a good lad. He's doing James 'Grafting' Sharples: Yeah. For both. David Bancroft: well. Yeah. And, he's, he's got his career switch and they've got someone who traditionally they wouldn't have gone and found. we've muted in the past a product idea, haven't we? I think at the time you were talking about a platform where you could enter in your details and it will tell you all of the bills. Yeah, exactly. James 'Grafting' Sharples: Every address you've got everywhere. Yeah. David Bancroft: That's it. I've got a new product idea. It's just come to me, James. Would you use, and this literally has come to me now. So this is probably a rough version. you know, like your car has a log book. Yeah. James 'Grafting' Sharples: Yeah. David Bancroft: Would you use a career log book whereby if it was mandated that you had to record and then it was indelibly cast on your record where you've worked, do you think that'd be a good idea? Because at the moment, so many businesses again, enter into recruitment with, you know, the faith that someone says they've been somewhere for five years. They've been somewhere for two years before that. You take that on face value. You may be chased references. People are far less happy to give references now, as you know, within HR. But if you had an indelibly linked profile, yeah, the career logbook. James 'Grafting' Sharples: career logbook. I think that'll work with with legal working as well. It's it would but I I and yeah, it's yeah, 'cause you you it's so easy to set up a fake LinkedIn profile now, isn't it? It's so easy to s and David Bancroft: Yeah, anything and everything is feasibly fake. But if, an example, this career logbook, which I'm actually, that's the working title and I like that now, I James 'Grafting' Sharples: 'Cause you could link it to the HMRC as well, surely. David Bancroft: was going say that links to your national insurance number. And I know we get into the whole, you know, the state's tracking me and et cetera, et cetera. But actually, I mean, Christ, yeah. James 'Grafting' Sharples: They're already track it reminds me of when people start talking about that. You've got a mobile device that you don't think that MI five or that I've got I six have got access to th they know exactly what you're doing wherever. They're not that interested. It's like when people David Bancroft: Yeah. Yeah. James 'Grafting' Sharples: worry about put posting things on on social media where they say n you're not that important. Don't worry about it. David Bancroft: It's a geomap, it's pinging constantly. James 'Grafting' Sharples: Yeah. David Bancroft: If someone cares to know where you are, they know where you are. And I get that, obviously we had the failed attempt to identity cards, national identity cards, when we already have passport and national insurance number, that kind of, yeah, I understand that. But a career log book that says James worked at Wellerty from this date because it's been active as per national insurance records, PAY records, et cetera, et cetera. Do think that would be a good thing? Because then, it would presumably, and again, I'm just extrapolating this, James 'Grafting' Sharples: Mute. David Bancroft: it would be connected to, again, some sort of blockchain, so it can't James 'Grafting' Sharples: Yeah. David Bancroft: be corrupt.

It's just a indelible record. So it takes all of the guesswork out of recruitment. If you said you've been somewhere, then you've been somewhere. In the past, I've had people say they work for me that I've never even heard of. James 'Grafting' Sharples: heard of. Well yeah and and it could you could quite easily submit to your employer that you're leaving as well, couldn't you, if you chose to do. can you just f David Bancroft: Yeah? James 'Grafting' Sharples: click in this link and and fill out the details of my my employment and what you'd recommend, et cetera, et cetera. And then that's automatically logged, which removes the and need for people to go in out and finding references, which nobody jet tends to do anyway. I always do. I'll always ring up a a a previous employer to for for a reference. Because they usually David Bancroft: Mm-hmm. Yeah. James 'Grafting' Sharples: what it it's it's again the the laziness of people is A not reaching out to to to get it and but but David Bancroft: Mm-hmm. James 'Grafting' Sharples: I'm always happy to give a glittering reference for the people that have worked really hard for me. And that can be the difference between Yeah. David Bancroft: Yeah, yeah. And I think they deserve that. And I think they deserve that. And in fairness, and this is where it gets controversial, it doesn't always work the other way in as far as if they have been terrible for you, then there is a suggestion that you aren't allowed now to share that, obviously in a reference. And at which point you are just confirming they joined on this date, they left on that date. That's all James 'Grafting' Sharples: Yeah. David Bancroft: I'm happy to say about it. You kind of read between the lines, don't you? But yeah, I don't know, product idea. James 'Grafting' Sharples: I remember one of my old bosses, he was a bit of a tit to be fair. I won't name and shame him. but somebody rung up for a reference once, this was in the hospitality industry, for for a certain person that'd be working for us. And his response was it's illegal for me to give a bad reference, so I prefer not to give one. So yeah. It's yeah. Tuck and cheek. David Bancroft: So it says it all. It's implied. It's implied. Do with that what you will. But yeah, James 'Grafting' Sharples: Yeah. David Bancroft: so career logbook. Are we giving that one of those? James 'Grafting' Sharples: Yeah. David Bancroft: All right, let's do that. Yeah, let's give that career logbook. James 'Grafting' Sharples: Golden nugget. Yeah, this no we need a new one for like ideas and like th thought leadership. Just so we just needed like a ting. David Bancroft: that'd be really good, wouldn't it? Or a lightning bolt. James 'Grafting' Sharples: Yeah. David Bancroft: and thunder doesn't sound right, does it? James 'Grafting' Sharples: like for Thor Thor calling for Molinier and shh. David Bancroft: Yeah, I love that scene in, I think it's, God is it Ragnarok? can't remember. I love that. James 'Grafting' Sharples: Where Polk busts in and he goes, Yes, we're friends. David Bancroft: That was Ragnarok. No, it wasn't that scene. Now I was thinking about when his sister has taken his eye and he is on the literal deathbed, Thor, and he sort of sees Odin. Do remember when Odin says, James 'Grafting' Sharples: Yeah. David Bancroft: was never about your hammer? You know, you're not, what are you the god of? What is that? Is, no, it's not, is it? It's not. No, it's not that one either. there's so many titles. I can't remember what they are now, but, but cause James 'Grafting' Sharples: Yeah, no it was I I don't think that's Ragnarok. Is that is that Ragnarok? It's it's not Love and Th is it Love and Thunder? No, it's not Love and Thunder. David Bancroft: Odin literally says to him, doesn't he? you know, what are you the god of? Or, you know, you're James 'Grafting' Sharples: Yeah. David Bancroft: not the god of hammers or something along those lines. It's that's so strong. Wasn't it? What a brilliant. yes. James 'Grafting' Sharples: Yeah. Again, great casting. the Anthony Sir Anthony Hopkins as it is it is Ragnarok, sorry. David Bancroft: Yes. Is it? James 'Grafting' Sharples: Yeah, it is Wagner Rock, you're right. Yeah. Yeah, 'cause he ends up coming David Bancroft: that's the first time I've ever got anything connected to a film, right? James 'Grafting' Sharples: back from the place with Jeff Goldblum, doesn't he? And then they end up fine Yeah. Yeah. David Bancroft: mate, he's awesome as well, isn't he? Jeff When I knew who's cast, I didn't know what the hell his character, Jeff Goldblum, was going to be in that film. was thinking, how are they going to make him work in that film? But he was perfect, wasn't he? James 'Grafting' Sharples: But perfect. Was it e even Russell Crowe, a Zeus? Absolutely brilliant. You flicked too hard. David Bancroft: Yes, yeah, yeah. Russell Crowe's top. Yeah. What an actor. These are proper actors, I want to know. These are James 'Grafting' Sharples: Yeah. David Bancroft: awesome, awesome actors. Again, love the casting. And we've got Avengers to look forward to, haven't we, at end of this year? That's going to be an absolute monumental film, isn't it, by the seams of it. So yeah, there's James 'Grafting' Sharples: Yeah. It's gonna be epic. David Bancroft: going to be surprises coming. mean, we've all seen the cast, but there's going to be a few little extras. James 'Grafting' Sharples: Yeah. David Bancroft: There's gonna be a few little extras on there. Anyhow, half an hour. I think we're good, James. So, James 'Grafting' Sharples: Yeah. David Bancroft: ideas first. James 'Grafting' Sharples: Keep an eye out on our LinkedIns, you're gonna see all of the images throughout the day. David Bancroft: If we can record something when we're there, we'll do it. James 'Grafting' Sharples: We're doing it. David Bancroft: But maybe we'll be too busy. Perhaps we should be, I don't know, we'll figure that one out. Yeah, definitely. Yeah. James 'Grafting' Sharples: Well, we could take half an hour out at the end, can't we? Even if even if the isn't the night is turning a little bit and we have all the blue we're we're gonna be basically a blue David Bancroft: Dasking. James 'Grafting' Sharples: beacon once. Mm. David Bancroft: Dusking. unbelievable. So no, look forward to that. And yeah, let us know what you think about the career log book, career log book. Let us know what think about that. And I guess James, until the next one, cheers. James 'Grafting' Sharples: She is. David Bancroft: Get plucked, I see. There's nothing in that mug, James. You've done it You're not at the level. James 'Grafting' Sharples: That reason I have to explain. David Bancroft: You can't convince me. One of these days, one of these days, I'll say there's nothing and it'll be like, there is,