# Vicki Cantrell

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S2E13 The Razor's Edge - Season 2 Finale

We’ve been on quite a wild ride this season with topics ranging from the metaverse, to retail media networks, to the future of ecommerce and DTC, plus our Retail Transformers, and including special interviews and recaps of three major industry events – Grocery Shop, NRF, and Shop Talk! But now we’v…

Vicki Cantrell on the VIP Awards

#VIPAwards #VendorsinPartnership #vendorawards #partnership On today’s pod I catch up with Vicki Cantrell, Chief Executive Officer Vendors in Partnership LLC. The Vendors in Partnership (VIP) Awards are an industry celebration for the solution providers that power the retail ecosystem, and the n…

S3E16 – I Am A RetailROI Champion, Taylor’s Version

In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden discuss their partnership with Retail ROI. The episode is dedicated to how the retail industry can make a difference in the lives of children in need around the world. Highlights of the episode include discussions with …

C&C Pod Episode 2 - Margaritas with Vicki Cantrell from Vendors in Partnership

We are back with another great episode of the C&C Pod, this time with the delightful Vicki Cantrell, founder of Vendors in Partnership. Many of you know Vicki, not only did she found Vendors in Partnership, she has held many key leadership roles in the commerce and retail community, including Shop.…

Building Community & Transforming Careers: Vicki Cantrell

S1E2 - Transforming Retail: Vicki Cantrell on Building Community, AI, and Human ConnectionsIn this episode of The Retail Razor: Retail Transformers, hosts Ricardo Belmar and Casey Golden sit down with Vicki Cantrell — retail executive, technology leader, and CEO & Co‑Founder of Vendors in Partnersh…

We Are RetailROI Champions: Celebrating Retail’s Impact on Children in Need

S5E9 Retail's Best Kept Secret: Discover How RetailROI Transforms Children's Futures In this special replay episode of The Retail Razor Show, we shine a spotlight on the incredible work of the Retail Orphan Initiative (RetailROI)—a nonprofit transforming lives of orphans and foster children throug…

Vicki Cantrell on her Vendor in Partnership Awards

Vicki's role in our ecosystem is hard to explain - longtime brand CIO/COO, community builder, advisor to vendors, super connector, award ceremony host and friend/mentor/advisor to many. All in one, always with a smile on her face. She was kind enough to join me to discuss the Vendors in Partnership…

From Gucci to NRF: Vicki Cantrell on Real Retail Partnerships

Retail and vendor relationships tend to break down over the same thing: nobody wants to go first with the truth.In this episode of The Integration Hub, host Grace Sharkey sits down with Vicki Cantrell — known across the industry as the "fairy godmother of retail" — to talk about what actually makes…

Vicki Cantrell - Co-Founder & CEO of Vendors in Partnership (VIP)

Vicki Cantrell, the Co-Founder & CEO of Vendors in Partnership (VIP), adds her page to the Marketing Playbook. Hear why saying no is a strategy, how sometimes the safer bet isn't the obvious one, why community closes the gaps technology can't, what she learned from working closely with Tory Burch, …

Retailers vs Retail Tech Vendors - No Champion in Their Title

Vicki Cantrell and Dave Finnegan on what retailers and retail tech vendors get wrong about each other. Nobody has "champion" in their title. So how do retail tech vendors find the person who will push a project through?   Recorded live at RetailClub AI Festival in Huntington Beach, Ricardo Belmar …