How to Create Ads That Move People to Action
Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements. Show notes: https://ww…
Why B2B Is MORE Emotional Than B2C (with Talia Wolf)
B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as hell.
I sat down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to dig into customer research, pricing transparency, AI sea…
AI Search Data in GSC, Schema for LLMs & GBP Video Verification | E34 The Whitespark Local Update
Local search was busy last week. Claire Carlile and Darren Shaw break down what happened, why it matters, and what you should do about it. This week, they cover:
📝 Why B2B Is MORE Emotional Than B2C (Amanda Natividad and Talia Wolf)
📝 Why Do We Need Zero Click Marketing? (Rand Fishkin)
📝 AI Mode + …
Agents aren't marketing's biggest problem. Your team structure is!
Every conference talk, every LinkedIn thread right now: agents, agents, agents. Mordy and Miruna think that framing is hiding the actual problem.
The real struggle for most marketing teams isn't the technology — it's that the team is built for a world that doesn't exist anymore. Marketing orgs are …
Emotional Targeting Expert: The Secret Behind Every Sale
Most people believe B2B buyers make rational, spreadsheet-driven decisions while consumers buy on impulse. Talia Wolf, founder of GetUplift and bestselling author of Emotional Targeting, says that's backwards.
In this episode, Howie Chan sits down with Talia to break down why B2B purchases often ca…
RSS 61: Emotional Targeting: Talia Wolf on Getting From Heart to Cart
In this episode of The Ross Simmonds Show, Ross sits down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to unpack why customer emotion is now central to CRO, SEO, content marketing, and brand trust. They explore how marketers can move beyond surface-level analytics, use A…
RSS 61: Emotional Targeting: Talia Wolf on Getting From Heart to Cart
In this episode of The Ross Simmonds Show, Ross sits down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to unpack why customer emotion is now central to CRO, SEO, content marketing, and brand trust. They explore how marketers can move beyond surface-level analytics, use A…
Why isn't your CRO working? Emotional targeting is the missing piece, not button color -- with Talia Wolf
Your landing page's button color isn't your conversion problem—your messaging is.
Talia Wolf has spent over a decade helping high-growth B2B brands stop guessing at why CRO isn't working and start understanding the emotional psychology behind every buying decision. As the founder of GetUplift and …
230: A Shoe Company And A Cookie Company Now Say The Exact Same Thing To AI Agents
On August 5 Shopify switched on a second way into every store on its platform, built for AI agents instead of people. Nothing to install, no merchant asked. I opened three unrelated stores, Allbirds, Brooklinen and Partake Foods, and asked each what it could do for a machine. All three answered wit…
Google Ads Has Changed. Have You?!?
2016 may be trending on social media, but it has no place in your Google Ads strategy! In special episode 134, Google Ads Coach Jyll Saskin Gales sits down with conversion optimization expert and Heart Before Cart podcast host Talia Wolf to discuss how Google Ads has shifted, and what it really tak…
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