# Rob Te Braake

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Mastering Financial Strategy: From Bookkeeping Basics to a Multi-Million Dollar Exit with Rob te Braake

Today, Fredrik interviews Rob te Braake, a fractional CFO and founder of Insight Matters, to demystify the world of strategic finance for business owners. Rob shares his journey from corporate banking to becoming a specialised financial partner for 7- and 8-figure online businesses. Together, they …

When Your Team Stops Hearing You at Scale (Rob te Braake) | 374

You built the company by thinking fast. Now it’s bigger.Twenty people. Thirteen countries. But growth adds complexity. Complexity creates gaps. Gaps create pressure. Pressure either becomes fuel or failure. Rob te Braake built and exited multiple companies. Now he leads a global team helping 7- and…

Stop Running Out of Cash: Pizza Shop Cash Flow Basics With a CFO

In this episode of The Pizza King Podcast, Tyrell Reed sits down with Rob Te Braake of Insight Matters, a fractional CFO and accounting firm, for a practical conversation on the numbers that keep a pizzeria alive. Rob breaks down why most owners get in trouble, not because they work hard, but becau…

#238 The 3-Year Exit Plan Every Founder Needs (Not 3 Months)

Building a business to sell isn’t something you do at the end.  Most founders think they can run their company, list it for sale, and walk away with a strong multiple. But without years of preparation, clean financials, and a clear growth story, buyers won’t see the value you think you’ve built. In…

Rob te Braake

Rob te Braake is the founder of Insight Matters, a fractional CFO and accounting firm that helps 7- and 8-figure online businesses transform their numbers into strategic growth engines. Rob’s career began in corporate banking at ING, a path that took him from the Netherlands to China, where he spen…

1559: Fractional CFO for Seven and Eight Figure Businesses with Rob te Braake

I used to run my business feeling like I was flying blind with the numbers. In this episode, I sit down with Rob from Finance Insight Matters, a fractional CFO who helps seven and eight-figure online businesses turn messy financials into real growth. We talk about the finance hierarchy of needs, si…

Financial Clarity First: The Numbers You Must Know Before Leaving Your 9–5 with Rob te Braake

If you don’t understand your numbers… you’re not running a business -  you’re guessing. In this episode of Create Your Own Economy, Bunmi Ajibade is joined by Rob te Braake, fractional CFO and founder of Insight Matters, to break down the financial clarity every entrepreneur needs before making bi…

#238 The 3-Year Exit Plan Every Founder Needs (Not 3 Months)

Building a business to sell isn’t something you do at the end.  Most founders think they can run their company, list it for sale, and walk away with a strong multiple. But without years of preparation, clean financials, and a clear growth story, buyers won’t see the value you think you’ve built. In…

Fractional CFO Services: Turning Financial Data into Growth Decisions with Rob te Braake

In this episode of Crunching Your Growth, host Phil Masiello interviews Rob te Braake, Founder and Fractional CFO of Insight Matters.  Rob breaks down how founders of online and e-commerce businesses can move beyond surface-level reporting and start using financial data as a real operational decisi…

Gut vs. Data: Why Founders Fly Blind with Rob te Braake

Episode Notes Founders make decisions about pricing, hiring, investment, and growth every day. Regular reports do not automatically mean they have the financial information needed to make those calls well. Cody speaks with Rob te Braake, founder of Insight Matters, about the difference between co…