# Mat Morrison
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Top podcast episodes featuring mat morrison.
25: Measurement of Content in B2B Marketing
Marketing is so focused on delivering content nowadays. So it’s more important than ever that we’re able to measure the results of that focus. Business Marketing Club Chair Dave Stevens asks Mat Morrison, Head of Strategy at Digital Whiskey to share his experience.
Santtu Kotilla (CMO of Leado…
7: Obsessed with Customer Obsession
It’s no longer enough for marketers to champion customer experience. To be effective, we now need to be obsessed. But in the B2B world, has the customer been forgotten? Business Marketing Club Chair Dave Stevens talks to CEO and Founder of agency Transmission Chris Bagnall and Founder of RedFox R…
011 | Trust and awareness in B2B (with Mat Morrison)
Welcome to What Now – the podcast that tries to figure out what the hell is happening out there and how it is affecting the business landscape. This week our guest is Mat Morrison, Planning Director of B2B marketing agency Digital Whiskey and prior to that was Social Media Strategy Director at Star…
Mat Morrison Talks Influencer Marketing
Mat Morrison, the self proclaimed living social media joined us at techmap in London on June 2nd 2015, to talk about the value of influencer marketing. This recording of his talk will help you to understand whether/how to build influencers into your campaigns effectively.
The new rules of content marketing, with Starcom's Mat Morrison.
Starcom Mediavest Group social media strategy head Mat Morrison joins the Echo Chamber to discuss how websites like Upworthy and Buzzfeed are reshaping content marketing, with significant implications on the battle between PR, advertising and digital agencies.
Afrikaans: The Language Which Still Divides
Passengers travelling with Ryanair to the UK on a South African passport are being asked to complete a test to prove their nationality. The airline says this necessary to combat a substantial increase in fake South African passports - an airline found to have taken a passenger to the UK on a fake p…
Episode 5 Mat Morrison, Digital Whiskey: Breaking B2B Marketing Orthodoxy
Mat Morrison, co-founder of Digital Whiskey, media agency for the professional services sector, joins us to discuss the challenges of breaking free from entrenched B2B marketing orthodoxies. In this episode, Mat shares his insights on why traditional approaches to B2B marketing—rooted in performanc…
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