# Marcus Cauchi
Populaarseimad podcastide jaod
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Top podcast episodes featuring marcus cauchi.
Why 90% of Salespeople Think They're Trusted (And Only 30% Are) with Rowly Hirst
What does it actually mean to be a trusted adviser and, how would you know if you were one? Most customer-facing professionals believe they're trusted. Their customers largely disagree. That gap is the problem Rowly Hirst has spent his career trying to solve.
Rowly is CEO of Relate.US and the crea…
Ryan Berman - Risk to Relationship in B2B Sales, Procurement Strategy and Total Cost of Ownership
In this episode of The Inquisitor Podcast, Marcus Cauchi and Ryan Burman discuss procurement in B2B sales, buyer psychology, total cost of ownership, and how sales teams can build trust with procurement instead of fighting it.
The discussion reframes procurement as a risk management function rathe…
Andy Weins: The Words Your Sales Team Uses Are Costing You Deals
Most sales leaders invest in process, technology, and training. Almost none of them invest in the one lever that silently controls all three: the language their people use — out loud and in their own heads.
Andy Weins has spent 20+ years in the military as a mass resiliency trainer, built a bus…
Reed Nyffeler on Leadership, Legacy, and the Long Game
Most leaders say they're playing the long game. Their decisions tell a different story.
In this episode, Marcus Cauchi sits down with Reed Nyffeler — entrepreneur, operator, franchise builder, and author of Lead Exponentially — for an honest conversation about the structural and psychological forc…
Why Private Equity Accountability Is In Crisis - Jay Weiser's Expert Guide to Reform and Solutions
In this episode, Jay Weiser joins the podcast to discuss the "accountability crisis" in Private Equity (PE). They explore a common, costly cycle: boards replacing CEOs or CROs when performance dips, only to realize later that the underlying system, not the individual leader, was the true constraint…
Graphic Sales: How to Build a Prospecting Playbook With Peter Cleary and Tom Stearns
What this episode is about
Most salespeople are pointed at targets without being taught to think about them. That gap — between knowing who to call and understanding why it matters — is what Peter Cleary and Tom Stearns set out to close with their book Graphic Sales: How to Build a Prospecting Pla…
Almost everything modern sales teaches is backwards | Richard Spanier
Introduction
Most sales conversations about underperformance start with the wrong question. Is the messaging wrong? Is the tech stack outdated? Is the lead generation broken?
Richard Spanier, author of Trust: Sales 2030 — A Field Guide to Frictionless Buying, argues that almost every assumption m…
The Founder's Discipline: How Keith Gillispie Systemised a Business That Runs Without Him
There is no shortage of founders who have read Principles or Traction. Far fewer have built their business around what those books teach, week after week, when it is inconvenient to do so. In this episode, Marcus Cauchi speaks with Keith Gillispie, founder of REI Automated, about the discipline of …
AI won't fix your blind spots. But it will help you find them. with Dave Pender and Dan Simmons
Why This Conversation Matters
Most conversations about AI in sales are really just conversations about speed. This one isn't. Marcus sits down with Dave Pender and Dan Simmons, co-founders of YourSalesEdge, to ask a harder question: is AI making salespeople think better, or just making their existi…
Your Account Managers Aren’t the Problem. Your System Is - Jenny Plant
Your Account Managers Aren’t the Problem. Your System Is.
Most agencies are very good at winning new clients.
Far fewer are equally deliberate about protecting, expanding and winning back the business they already have.
That is a strange omission when the people closest to existing clients often …
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