# Kevin Lane Keller
Populaarseimad podcastide jaod
Uuendatud:
kevin lane keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity.
Brand Value and Marketing
Professor Kevin Lane Keller discusses the value of marketing in today's economy. He wants marketers to ask what kind of value are they creating for consumers and how it compares to what competitors are doing. Kevin Lane Keller is the E.B. Osborn Professor of Marketing at Tuck.
Philip Kotler and Christian Sarkar on Happiness, Hope and Human Rights.
Philip Kotler and Christian Sarkar talk about Happiness, Hope, and Human Rights as part of the World Happiness Fest.
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“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corpora…
200: 200 Episodes and Counting – A Look Back
During this 200th episode of “Marketing Today,” I look back at the previous 199 episodes and shares highlights from some of his favorite interviews over the past five years.
We begin with Colleen Sellers, who spoke powerfully about being a working mom and the only female interviewed that day. Then …
62: Kevin Lane Keller always wants to be rigorous and relevant
This is the second installment of Alan's back-to-school podcast master class in marketing. He's been providing great insight through his conversations with some of the greatest academic minds in the discipline. Today, his conversation is with Kevin Lane Keller. Keller is the E.B. Osborn professor o…
Kevin Lane Keller: The Blueprint for Brand Resonance
A History of Marketing / Episode 43 If you studied marketing in school, you likely carried Kevin Lane Keller’s work in your backpack.
He co-authored Marketing Management, the all-time best-selling marketing textbook, alongside Philip Kotler. And with Strategic Brand Management, Kevin he defined how…
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