#StartupUnedited Episode 84: Why ABM Breaks Down - and How to Rebuild It Around Revenue
Most teams don’t fail at ABM because they lack tools - they fail because they skip the strategy.In this episode of #StartupsUnedited, Jorge Soto sits down with Kristina Jaramillo, President of Personal ABM, for a deep, practical conversation on what real account-based go-to-market looks like when i…
EP 85 - From Carrying a Bag to Building AI Agents: How This Founder Did It
In this episode of #StartupsUnedited, Jorge Soto sits down with Aaron Melamed (Founder & CEO of Itero) - a former “carry-a-bag” sales leader turned founder who’s building a new kind of AI-native company.Aaron breaks down the exact moment he realized ChatGPT + autonomous agents could replace traditi…
EP 99 - This Investor Explains Why Most AI Startups Will Fail Without Context
In this episode of #StartupsUnedited, I sit down with Vignesh Ravikumar, Partner at Sierra Ventures, to break down what actually matters in building and scaling startups in the AI era.They go deep on:-Why AI gets you 80% of the way, but not the last mile-The rise of “systems of context” as the real…
EP 100 - The Brutal Truth About Startup Success (From a Founder Who Won Every Time) | Eric Litman
What does startup success really look like?In this episode of #StartupsUnedited, I sit down with serial entrepreneur Eric Litman, a serial founder whose companies have consistently led to major outcomes, to unpack the real, unfiltered truth behind building companies, managing pressure, and staying …
EP 102 - AI Is Destroying SaaS Margins - Most Founders Don’t See It Coming
AI is changing more than software.It is changing the entire economics of SaaS.In this episode of #StartupsUnedited, I sit down with pricing and go-to-market expert Roee Hartuv, Senior Pricing Advisor & Head of GTM Expertise at Willingness to Pay, to discuss why traditional seat-based SaaS pricing i…
EP 103 - AEO vs SEO in 2026: How AI Search Is Changing B2B Growth
AI search is changing how buyers discover brands.In this episode of #StartupsUnedited, I sit down with Jake Sotir, SEO & Organic Growth Manager at Practice Better, to break down how AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AI visibility, and LLM-powered search are res…
Our Daily Bread
In this message, Jorge Soto explores the spiritual discipline of a daily quiet time by tracing the theme of “daily bread” from Exodus 16 through Jesus’ wilderness temptation in Matthew 4. Just as God taught Israel to depend on Him for manna gathered fresh each morning, Jesus models complete depende…
The Great Commission and Our Family
Jorge Soto walks through the parables of Luke 15 to expose a uncomfortable truth: Christian culture has quietly made family an idol. Like the older brother who couldn't celebrate the return of the lost son, we reserve our love, time, and disciple-making almost exclusively for our own children — whi…
Made for This: Reclaiming Our Purpose
Jorge Soto explores the biblical truth that we are created in the image of God—designed to reflect Him, relate to Him and one another in love, and reproduce that image in the world. Drawing from Genesis, the New Testament epistles, and the teachings of Jesus, Jorge unpacks how the Great Commandment…
Putting Christ First
Jorge Soto unpacks what it means to seek first the kingdom of God, exploring why putting Christ first is so difficult in everyday life. He identifies three persistent opponents — the devil, the world, and the flesh — that quietly pull believers away from a Christ-centered life, and calls listeners …
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