6: Why Isn't My Marketing Working? The Most Common Mistakes | Brianna Calero
In this episode of Mark It 2 Me, I sit down with Brianna Calero, founder of Pastel Creative and Fractional CMO, to unpack what real strategic marketing leadership actually looks like.
We talk about the difference between visibility and authority, why most companies chase acquisition instead of ret…
7: A New Hope for Creatives: The Rise of Logo Geek
What does it actually take to build something meaningful as a creative without burning yourself out in the process?
In this episode of Mark It 2 Me, I sit down with logo designer, educator, and founder of Logo Geek, Ian Paget, to break down the early stages of his journey to building a respected p…
8: The Logo Design Step MOST Designers Skip | Ian Paget Part 2
In Part 2 of this conversation, Joe Baron continues his discussion with logo designer, author, and Logo Geek founder Ian Paget.The episode picks up as Ian shares the thinking behind his book, including an overlooked intermediate step in the logo design process that helps clients better understand c…
10: How Do You Build a Career in Hand Lettering? | Jason Carne
Overview
Jason Carne has been doing lettering professionally for two decades. His client list reads like a mashup of a record store, a sports bar, and a spirits cabinet — and that range isn't accidental. It's the result of staying a student of lettering long after most people would've gotten comfor…
12: Leadership Lessons Learned for Creative Business Owners from Jalen Brunson's Championship Run
In this episode, Joe Baron speaks directly to the listener and breaks down eight lessons gathered from Jalen Brunson's postseason, covering how confidence is built, what pressure is really telling you, why sacrifice is the strategy, and the 0-0 mindset that carried the Knicks to a championship. Th…
17: Why Overproduced Content Doesn't Perform: The Perfectionism Trap
Overview
Polish is overrated. In this solo, Joe unpacks the moment every creative knows and never admits — the work is done at version three, but you keep grinding to version ten anyway. That extra polish isn’t for your audience. It’s for you. Drawing on Seth Godin’s The Practice and two of his own…
18: The WORST advice any designer can receive with Rocky Roark Part 1
Rocky Roark is the founder and design director of Blue Cyclops, an Atlanta-based brand studio named after the imaginary friend he created when he was a kid. He is a brand designer who also builds resources for solo creatives who were never taught the business side of the industry.
In Part 1, Joe a…
20: What Should a Founder Post on Social Media? 10 Prompts That Work
Founder-led content is the cheapest brand asset in the building, and most owners either flinch on it or borrow a format they never thought through. In this solo episode, Joe Baron uses one very public bite — and the week of executive one-upmanship that followed it — to draw the line between showing…
21: Beating Imposter Syndrome as a Creative Entrepreneur
The voice asking “what if this goes wrong” isn’t protecting you — it’s rehearsing failure, and it ends up in the work you ship. In this solo episode, Joe Baron traces the question that shuts it down back to an 8th-grade production of The Music Man, and makes the case that letting fear make your dec…
Eggs 484: Human Creativity in an AI World with Joe Baron
Summary
In this episode, Ryan Roghaar chats with Joe Baron about branding, creativity within constraints, the impact of AI on design, and how to navigate the evolving landscape of creative work. They explore practical strategies for building lasting brands and leveraging new technologies responsibl…
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