# Duane Forrester
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Top podcast episodes featuring duane forrester.
GPTBot Found Zero Pages Behind Your JavaScript Links
Welcome back to The GEO Show, episode five. Every week we cut through the noise around AI search and Generative Engine Optimization (GEO) and tell you what's actually worth your attention.
In this episode, Paris Childress, founder of Hop AI and co-founder of GEO Forge, runs through eleven stories f…
When AI Has Nothing On Your Company, It Describes Someone Else.
When AI Has Nothing On Your Company, It Describes Someone Else
References from this episode:
Mallen et al., ACL 2023, When Not to Trust Language Models - the finding I mentioned about models struggling with less popular factual knowledge, and about scale improving recall of popular facts while doin…
Everyone Is Quoting the Same Number and Getting Different Answers.
Show Notes
Everyone Is Quoting the Same Number and Getting Different Answers
References from this episode:
Cloudflare, Crawl-to-Refer Ratios on Cloudflare Radar - the primary source for everything in this episode. The full formula, the June 19 to 26 2025 sample week, the user-agent aggregation, the…
Three Predictions for 2027, and Why You Won’t Be Able to Check Them
Everyone Is Quoting the Same Number and Getting Different Answers
References from this episode:
Cloudflare, Crawl-to-Refer Ratios on Cloudflare Radar - the primary source for everything in this episode. The full formula, the June 19 to 26 2025 sample week, the user-agent aggregation, the Google ASN…
LLMs Are Time Machines That Don't Tell You How Far You Went
Show Notes: LLMs Are Time Machines. The Problem Is Where They Drop You.
Sources and links referenced in this episode:
Melumad & Yun, PNAS Nexus, October 2025. Seven experiments, 10,462 participants, on how learning from AI syntheses compares with learning through web search.
https://academic.oup.co…
AI Changed Your Buyer Faster Than Your Business Can Adapt
Show notes: AI Changed the Buyer in Months. Businesses Change in Years.
References mentioned in this episode:
LLMs Are Time Machines That Don't Tell You How Far You Went - Last week's piece on the confidently underinformed buyer, path metadata, and why citation is presence, not traffic.
Pew Researc…
Google Now Has the Math to Rank Without an Index, and the Results Page Does Not Survive It
Show Notes: Google Now Has the Math to Rank Without an Index, and the Results Page Does Not Survive It
References mentioned in this episode, in the order they come up.
Google Now Has the Math to Rank Without an Index, and the Results Page Does Not Survive It. This week's article on Duane Forrester …
The SERP Stops Being the Default Between 2028 and 2030, and the Place It Moves Already Exists
Show Notes: The SERP Stops Being the Default Between 2028 and 2030, and the Place It Moves To Already Exists
Google's own statements
Google: A new era for AI Search (I/O 2026): Liz Reid's I/O announcement; Gemini 3.5 Flash as the default model in AI Mode, the rebuilt search box, AI Mode passing one…
Navigating SEO's AI Revolution with Duane Forrester (#708)
The future of SEO is now. Take the story of a small blog that tripled its traffic by integrating AI-driven SEO tools and adapting to the evolving digital landscape. It clearly shows how embracing AI can lead to remarkable growth. Our guest, Duane Forrester, is at the forefront of this revolution. A…
Getting Indexed No Longer Means Getting Visited
Show Notes: Getting Indexed No Longer Means Getting Visited
The opt-out setting and the rules behind it
Google Search Central Help: Search generative AI control: Google's documentation for the Search Console setting that excludes a site from AI Overviews, AI Mode, and generative features in Disco…
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