# David Cushman

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Unfiltered Stories | What Hitachi Digital Services learned from putting agents in charge

What do you learn when you place an agent in charge of HR for 30,000 people? How is the concept of minimum viable agent changing the way agentic AI gets deployed? How do you control and measure performance in agents - and clamp down on proliferation? Hitachi Digital Services CTO Premkumar Balasubra…

AI Sniff Test I The People in Services-as-Software I David Cushman I HFS

Elvis speaks with David Cushman, Executive Research Leader at HFS Research, about how to separate hype from reality in agentic and generative AI and what a shift toward Services-as-Software means for people, providers, and clients. They explore where AI hits first in services, especially CX/BPO, wh…

AI Sniff Test I The People in Services-as-Software I David Cushman I HFS

Elvis speaks with David Cushman, Executive Research Leader at HFS Research, about how to separate hype from reality in agentic and generative AI and what a shift toward Services-as-Software means for people, providers, and clients. They explore where AI hits first in services, especially CX/BPO, wh…

Unfiltered Stories | How CEOs are re-engineering their businesses with HCLTech’s AI labs

The last six months have seen CEOs seize the opportunity to reengineer their businesses with AI, particularly Agentic AI. HFS Research Executive Research Leader David Cushman and HCLTech’s Alan Flower, EVP, Global Head AI Labs, dive deep into what’s changed and why every enterprise leader should b…

Unfiltered Stories | How Cognizant builds the agent OS to win your AI future

Cognizant Chief AI Officer Babak Hodjat - Head of the firm’s AI lab in San Francisco, tackles the realities of scaling agentic AI across the enterprise, with HFS Executive Research Leader David Cushman. Key points discussed include: Where multi-agent systems break first - and what that means for …

Unfiltered Stories | Agentic Services Horizons: iOPEX on Domain Expertise and Outcome Pricing

iOPEX CRO Dharmesh Mistry and HFS Executive Research Leader David Cushman discuss how iOPEX applies domain expertise and outcome-based pricing to deliver agentic services in the enterprise. Key points discussed: Dive deeper into iOPEX’s impact in the first-ever HFS Agentic Services Horizons report…

Hot Tech | OrbitShift - How to turn signals into sales

HFS Research selected OrbitShift as a Hot Tech for its ability to turn fragmented market signals into structured opportunity shaping and pipeline execution through full-stack agentic orchestration. In this videocast, HFS Executive Research Leader David Cushman sits down with OrbitShift co-founder …

Unfiltered Stories | HFS Horizons - Agentic Tech: How EMA shifts from human, to agent orchestration

HFS Executive Research Leader David Cushman learns how Agentic Tech market leader EMA is going further in productizing agentic work, delivering hard ROI, and building trust in regulated industries. Key point discussed: The importance of redefining what work looks like, why change management is ke…

Unfiltered Stories | HFS & EY: The future of agentic services

In this episode of HFS Unfiltered, David Cushman speaks with EY's Dan Diasio and Thiru Vengadam about what it takes to move from AI experimentation to enterprise-scale agentic operations. Drawing on EY’s recognition as a Horizon 3 Market Leader in the HFS Horizons Agentic Services 2026 report, they…

Why Enterprises Are Struggling With AI: HFS Research and Altimetrik Explain What’s Missing

Only 17% of enterprise executives say they have clear clarity on their AI strategy!!!! That is from a survey of 500 leaders at Global 2000 companies. I spoke at Dreamforce with David Cushman, Executive Research Leader at HFS Research, and Gurvinder Singh Sahni, CMO at Altimetrik on The Ravit Show, …