# Daniel Mcgowan
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Top podcast episodes featuring daniel mcgowan.
Customers | Part 1: Finding Your Customer
In this episode, Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) introduce the foundation of any business strategy: understanding your customer.
The discussion focuses on a common problem. Many businesses build products or services first and only then try to figur…
Customers | Part 2: Customer Journey Map
In this episode, Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) explore the concept of the customer journey map and why it is critical for both marketing and design.
The discussion breaks down the customer journey from two perspectives. From a marketing lens, it …
How Environmentalists Became the FBI's #1 Threat - ELF Part 2
This podcast is best in video form! You can watch this one and 200+ more on the Our Changing Climate YouTube channel: https://www.youtube.com/@OurChangingClimate
This is part two of a three-part series.
This Our Changing Climate documentary series examines the rise, fall, and aftermath of the Earth…
Customers | Part 3: Customer Profile
In this episode, Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) explore customer profiles, also known as personas or empathy maps, and how they act as the central reference point for understanding your audience.
The discussion breaks down what information should …
Customers | Part 4: Integrated Marketing Communications (IMC)
In this episode, Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) introduce Integrated Marketing Communications (IMC) and connect it back to everything discussed throughout the customer series.
The episode focuses on a simple but often overlooked idea. Your busines…
Google | Part 1: Google AI
Part 1 of our Google series
In this episode, Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) introduce the first part of IDA’s Google series, focusing on how AI is changing the way people search, discover businesses, and interact with online content.
The discuss…
Google | Part 2: SEO
Part 2 of our Google series
In this episode, Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) continue IDA’s Google series with a focus on SEO and why the fundamentals still matter in a changing digital landscape.
The discussion explores how businesses should appr…
Google | Part 3: GEO
Part 3 of our Google series
In this episode, Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) continue IDA’s Google series by exploring GEO, or Generative Engine Optimisation, and how it connects to the future of search, visibility, and AI-driven answers.
The disc…
Google | Part 4: Data & Tracking
Part 4 of our Google series
In this episode, Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) complete IDA’s Google series by focusing on data, tracking, analytics, and why measurement still matters in a rapidly changing digital landscape.
The discussion explores …
How America Turned Environmentalists into Terrorists - ELF Part 3
This podcast is best in video form! You can watch this one and 200+ more on the Our Changing Climate YouTube channel: https://www.youtube.com/@OurChangingClimate
This is part three of a three-part series.
This Our Changing Climate documentary series examines the rise, fall, and aftermath of the Ear…
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