# Adnan Malik

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“It is Important for men to have sensitivity , compassion and kindness and just as important for women to have a strong will and the desire to succeed" - Adnan Malik - Part 2, Episode 19

Carrying on from the last episode Adnan talks about the social and cultural construct around masculinity. We talk about expectations, breaking male imagery, parenting skills, self acceptance and self care as tools to break the "BE A MAN" effigy. Adnan shares his own experiences from childhood to co…

Adnan Malik

Adnan Malik Instagram: adnanmalik1 Adnan Malik (Urdu: عدنان ملک‎) is a Pakistani film & television actor, director, and producer under his own company's banner, AMP. He is also WWF Pakistan's goodwill ambassador and an Asia Society, Asia 21 Fellow and Young Leader of the World. Malik has also serv…

The Hidden Cost of Bad Software Decisions — And the Human Solution | Adnan Malik

Adnan Malik, co-founder and CEO of Softwarefinder, joins host John Golden to discuss why 70–80% of B2B software buyers end up dissatisfied — and how trust and human-driven consulting can fix that. Softwarefinder's pay-equal model removes financial bias from software recommendations, connecting buye…

The "Software Finder" Cash Machine

What You'll Learn The 100% Growth Strategy: Why expanding by 5–10 software categories per year is the key to sustainable, triple-digit scaling. High-Intent SEO Playbook: How to capture "brand search" traffic for competitors and sell those leads back to the industry. The Human Advantage: Why a 10-m…

The Demand Gen Engine is Breaking Buyer Trust — and What to Do About It, with Adnan Malik

The demand gen engine is built for speed and volume, which may be the biggest threat to buyer trust in B2B marketing today. In this episode, Adnan Malik, CEO and Co-Founder of Software Finder, makes the case that most B2B marketing pipelines are set up to close the wrong deals. As AI-driven rec…

5 years of 100%+ growth with zero funding | Adnan Malik @ SoftwareFinder

Adnan Malik bootstrapped Software Finder from two people in 2019 to 340 employees with 100%+ growth every year — without ever taking outside funding. The engine: a human matchmaking layer between confused software buyers and overwhelmed vendors. We get into why 70-80% of B2B software buyers end up…

How SoftwareFinder Grew 300% While Other Directories Died (The AI Search Playbook) with Adnan Malik, CEO of Software Finder

While Stack Overflow, G2, and most B2B directories watched their organic traffic collapse under AI Overviews and LLMs, SoftwareFinder did the opposite. Adnan Malik, co-founder and CEO, grew organic traffic more than 300% over the last two years. Today, roughly 30% of their traffic comes through LLM…

Most Bootstrapped Companies Die Before $10M Revenue

Most bootstrapped companies don’t fail because the idea was bad. They fail because cash leaves faster than validated demand comes in. Founders build too much before customers commit. They hire before process exists. They scale departments before operational discipline is strong enough to survive g…

Bootstrapped on Purpose That Quiet Advantage of Saying No to Investors (with Adnan Malik)

Adnan Malik, co-founder and CEO of Software Finder, is simplifying the software selection process for non-technical leaders and achieving 110% YoY growth without outside funding. His unique approach is a testament to what kind of growth is possible when leaders remind themselves of the fundamentals…