TRANSKRIBEERI 🔗
WEBVTT
00:00:00.000 --> 00:00:03.259
Are you a coach who's tired of drowning in complex
00:00:03.259 --> 00:00:06.379
marketing strategies? Welcome to simple client
00:00:06.379 --> 00:00:09.519
attraction for coaches. The bite -sized podcast
00:00:09.519 --> 00:00:12.359
that transforms how women coaches attract their
00:00:12.359 --> 00:00:15.320
ideal clients without the complicated systems
00:00:15.320 --> 00:00:18.600
or endless marketing tasks. I'm your host, Sandra
00:00:18.600 --> 00:00:21.859
Fidelis. In each episode, I bring you straight
00:00:21.859 --> 00:00:25.079
talking conversations with successful coaches
00:00:25.079 --> 00:00:28.399
and industry experts who share their most effective
00:00:28.399 --> 00:00:32.259
and simple client attraction strategies. Subscribe
00:00:32.259 --> 00:00:34.920
now and discover how to fill your practice with
00:00:34.920 --> 00:00:38.000
dream clients in less time than it takes to enjoy
00:00:38.000 --> 00:00:40.780
your morning coffee. And today I have Madeline
00:00:40.780 --> 00:00:45.240
Brown, who is a coffee coach for coaches. She
00:00:45.240 --> 00:00:48.420
helps her clients go deeper and build a consistent
00:00:48.420 --> 00:00:51.399
message that speaks and attracts the right clients
00:00:51.399 --> 00:00:54.420
ready for their work. Through her one -on -one
00:00:54.420 --> 00:00:57.119
work and signature frameworks, she guides clients
00:00:57.119 --> 00:01:00.880
to share real moments that resonate, clear results,
00:01:01.119 --> 00:01:04.379
and content that naturally builds momentum towards
00:01:04.379 --> 00:01:07.650
a let's do it. And today Madeline is going to
00:01:07.650 --> 00:01:11.609
be speaking to us about how depth and specificity
00:01:11.609 --> 00:01:14.870
sells. So welcome Madeline. Thank you. Thank
00:01:14.870 --> 00:01:18.969
you for having me, Sandra. Why is being specific
00:01:18.969 --> 00:01:21.650
in your content so important when it comes to
00:01:21.650 --> 00:01:24.989
attracting the right clients? I almost don't
00:01:24.989 --> 00:01:30.180
know where to start. I guess the way that I really
00:01:30.180 --> 00:01:33.680
look at depth and specificity, it's kind of in
00:01:33.680 --> 00:01:38.260
like a twofold manner. So the first is more on
00:01:38.260 --> 00:01:41.640
like the more encompassing scale of depth and
00:01:41.640 --> 00:01:43.760
specificity is like you're messaging as a whole.
00:01:46.319 --> 00:01:50.459
as a whole, are you kind of meeting your best
00:01:50.459 --> 00:01:53.680
fit clients like in the nuance of their lives,
00:01:53.980 --> 00:01:56.700
of what they're wanting, what they're currently
00:01:56.700 --> 00:02:00.579
experiencing, and how are you always finding
00:02:00.579 --> 00:02:04.400
that through line and that direct tie of how
00:02:04.400 --> 00:02:07.980
it relates to you, your work, and how you can
00:02:07.980 --> 00:02:12.770
help them? And then the more on the smaller scale,
00:02:12.870 --> 00:02:16.030
I would call it, is depth and specificity in
00:02:16.030 --> 00:02:21.270
each singular post. So how frequently are you
00:02:21.270 --> 00:02:24.270
really kind of dropping below the surface and
00:02:24.270 --> 00:02:28.069
really talking about what's really on their heart,
00:02:28.129 --> 00:02:31.229
what's really on their mind, what they are really
00:02:31.229 --> 00:02:36.009
desiring? And again, finding that topic and sticking
00:02:36.009 --> 00:02:39.490
it through. And really, again, I love using the
00:02:39.490 --> 00:02:41.270
word nuance, it's probably my... of my favorite
00:02:41.270 --> 00:02:44.330
words, but getting into the nuance of all that
00:02:44.330 --> 00:02:48.849
topic in one post for them. And when you are
00:02:48.849 --> 00:02:52.349
doing that, like I said, you are speaking what's
00:02:52.349 --> 00:02:54.789
on their heart. You are speaking what's on their
00:02:54.789 --> 00:02:58.210
mind. And I really don't know a better way to
00:02:58.210 --> 00:03:01.509
attract your best fit clients. And again, when
00:03:01.509 --> 00:03:03.530
you're always doing a really good job of tying
00:03:03.530 --> 00:03:05.629
it to your work and what it is that they want,
00:03:05.969 --> 00:03:08.449
it becomes really evident to them that you can
00:03:08.449 --> 00:03:12.240
help them. again, those are always going to be
00:03:12.240 --> 00:03:16.080
your best fit clients. Right. So what do you
00:03:16.080 --> 00:03:18.099
think are the biggest mistakes people make? And
00:03:18.099 --> 00:03:20.360
I think we're talking about social media here,
00:03:20.400 --> 00:03:23.719
right? Like posting on social media versus email
00:03:23.719 --> 00:03:26.580
marketing. Are you talking about both? I feel
00:03:26.580 --> 00:03:28.800
like it could definitely apply to both, but a
00:03:28.800 --> 00:03:30.639
lot of what I really support my clients with
00:03:30.639 --> 00:03:34.879
is when it comes to sharing on social media.
00:03:35.979 --> 00:03:38.960
Coming back to your question, like the biggest,
00:03:38.960 --> 00:03:41.960
I guess, mistake, I don't know if I always call,
00:03:41.979 --> 00:03:43.819
I don't necessarily call things and contents
00:03:43.819 --> 00:03:45.699
mistakes. I think it's more of just like always
00:03:45.699 --> 00:03:48.819
learning something to grow from, new things to
00:03:48.819 --> 00:03:52.900
apply and knowing how to troubleshoot. But coming
00:03:52.900 --> 00:03:55.120
back to that, I feel like the biggest thing and
00:03:55.120 --> 00:03:56.580
the biggest thing that I'm always looking at
00:03:56.580 --> 00:04:00.900
my clients copy for is speaking in what I call
00:04:02.289 --> 00:04:06.270
Like broad concepts, big picture topics, which
00:04:06.270 --> 00:04:11.069
is not to say wrong. However, I think what's
00:04:11.069 --> 00:04:14.270
really beneficial is learning how to identify
00:04:14.270 --> 00:04:16.410
those big picture concepts, those big picture
Load full transcript
00:04:16.410 --> 00:04:19.189
ideas and break them down into like the actual
00:04:19.189 --> 00:04:22.329
patterns playing out in their clients' lives.
00:04:22.750 --> 00:04:26.019
So what is the actual... pattern playing out
00:04:26.019 --> 00:04:29.519
as it pertains to this topic. So when I'm looking
00:04:29.519 --> 00:04:31.920
at content, when I'm consuming content on social
00:04:31.920 --> 00:04:34.740
media, that's really the biggest area where people
00:04:34.740 --> 00:04:37.220
are speaking in a majority of big picture concepts
00:04:37.220 --> 00:04:39.420
throughout their content. And like I said, not
00:04:39.420 --> 00:04:42.079
that that's bad. I think it's natural to speak
00:04:42.079 --> 00:04:44.879
in big picture concepts like live a life of freedom
00:04:44.879 --> 00:04:47.579
or you want to show up your empowered self, but
00:04:48.199 --> 00:04:50.800
After you talk about those like don't be afraid
00:04:50.800 --> 00:04:53.279
to like dive in and give a few nuggets or a few
00:04:53.279 --> 00:04:57.079
sentences on what exactly Showing up your most
00:04:57.079 --> 00:04:59.279
empowered self looks like and it's something
00:04:59.279 --> 00:05:01.490
too that I kind of reflect. I'm like, okay It's
00:05:01.490 --> 00:05:04.410
2 p .m. on a Tuesday. What does my client want
00:05:04.410 --> 00:05:06.870
that to look like for them? It's very random.
00:05:07.170 --> 00:05:09.069
It might even be boring. But what do they want
00:05:09.069 --> 00:05:11.629
their 2 p .m. on a Tuesday to look like in terms
00:05:11.629 --> 00:05:14.550
of showing up their empowered self? You're talking
00:05:14.550 --> 00:05:16.829
about doing a deeper work around messaging and
00:05:16.829 --> 00:05:19.850
like, how does my ideal client feel? How can
00:05:19.850 --> 00:05:24.149
I describe, you know, in depth exactly what the
00:05:24.149 --> 00:05:27.209
pain is, what their desire is? And that's the,
00:05:27.209 --> 00:05:29.430
you know, the foundation work that you need to
00:05:29.430 --> 00:05:32.199
do before. You know you start putting copy out
00:05:32.199 --> 00:05:36.279
there. How do you feel about? Like having ai
00:05:36.279 --> 00:05:39.160
help write things since you are a copy coach
00:05:39.160 --> 00:05:43.879
I Myself, I love that question because I often
00:05:43.879 --> 00:05:46.800
think about it. Um with my own self frequently.
00:05:47.279 --> 00:05:52.199
I really feel like When it comes to ai Obviously,
00:05:52.379 --> 00:05:54.139
whatever people want to do if that's a decision
00:05:54.139 --> 00:05:56.959
they can get behind by all means like do it if
00:05:56.959 --> 00:05:59.839
it's gonna help you Get a post out for the day
00:06:00.800 --> 00:06:05.759
But at the end of the day, I really feel that
00:06:05.759 --> 00:06:09.959
we can feel through the content that we are consuming.
00:06:11.019 --> 00:06:13.639
And when coming back to the comment I made earlier
00:06:13.639 --> 00:06:16.720
of like speaking what's on your client's mind,
00:06:16.720 --> 00:06:19.779
what's on their heart, when we are consuming,
00:06:20.079 --> 00:06:23.139
I feel like a lot of AI content, it kind of has
00:06:23.139 --> 00:06:29.180
that, I guess like soulless. It might be so alluring
00:06:29.180 --> 00:06:32.379
and it might like just dot all the I's and cross
00:06:32.379 --> 00:06:36.740
all the T's, but it still lacks that deeper feeling
00:06:36.740 --> 00:06:40.500
and deeper resonance. And again, tying that back
00:06:40.500 --> 00:06:43.459
to your best fit clients. Like I know when it
00:06:43.459 --> 00:06:45.420
comes to the people that I want to work with,
00:06:45.420 --> 00:06:48.100
they're moved by how they feel too, you know,
00:06:48.100 --> 00:06:50.279
and they want that deeper feeling, that deeper
00:06:50.279 --> 00:06:53.000
resonance. And I feel like just so much of that
00:06:53.000 --> 00:06:57.199
is absent when it comes to using AI. It's very
00:06:57.199 --> 00:07:00.060
interesting with everything that's been going
00:07:00.060 --> 00:07:05.100
on in the last couple years around AI to hear
00:07:05.100 --> 00:07:09.120
different perspectives on what coaches who deal
00:07:09.120 --> 00:07:11.699
with messaging and copy really think about it.
00:07:12.600 --> 00:07:15.920
If someone's really like they're putting stuff
00:07:15.920 --> 00:07:18.779
out there, they're posting consistently, they're
00:07:18.779 --> 00:07:21.459
not getting traction, though. What's the one
00:07:21.459 --> 00:07:25.670
content tweak that you would suggest for them
00:07:25.670 --> 00:07:31.290
to make their content deeper, more soulful as
00:07:31.290 --> 00:07:35.870
you would say. Again I think it's a lot a big
00:07:35.870 --> 00:07:39.029
reiteration of what I talked earlier about in
00:07:39.029 --> 00:07:44.569
terms of speaking big picture versus the actual
00:07:44.569 --> 00:07:47.470
patterns as they're playing out. That's really
00:07:47.470 --> 00:07:51.009
a huge component of creating content that is
00:07:51.009 --> 00:07:54.209
doing the pre -selling. Something too that I
00:07:54.209 --> 00:07:57.569
really reflect to clients, it's like, if you
00:07:57.569 --> 00:08:00.470
want your best fit clients to come to you pre
00:08:00.470 --> 00:08:03.129
-sold, they're ready, they are eager, they know
00:08:03.129 --> 00:08:05.569
that you are the coach for them, then how is
00:08:05.569 --> 00:08:08.550
your content reflecting that to them? And a lot
00:08:08.550 --> 00:08:11.129
of that is like, okay, first place that you can
00:08:11.129 --> 00:08:13.839
start, Go watch your coaching calls with your
00:08:13.839 --> 00:08:17.519
clients go in boxer. What what type of conversations
00:08:17.519 --> 00:08:20.740
are being had? How are you coaching them in that
00:08:20.740 --> 00:08:22.800
one to one or even group capacity? Whatever it
00:08:22.800 --> 00:08:25.480
is and how can we and like what questions are
00:08:25.480 -->
00:08:27.899
they asking? What what's like a big problem that
00:08:27.899 --> 00:08:30.019
they're currently navigating? What are they celebrating
00:08:30.019 --> 00:08:32.639
and how can we infiltrate more of that into your
00:08:32.639 --> 00:08:34.879
content? Because if they're happening in those
00:08:34.879 --> 00:08:38.360
spaces, your clients that want to or your. not
00:08:38.360 --> 00:08:40.059
clients that want to be your clients, they're
00:08:40.059 --> 00:08:41.840
probably also thinking and experiencing a lot
00:08:41.840 --> 00:08:43.659
of those same things. And when you can bring
00:08:43.659 --> 00:08:47.019
that into your content, again, pre -selling them
00:08:47.019 --> 00:08:51.940
on you as their mentor. Excellent. So going back
00:08:51.940 --> 00:08:55.179
to real life, like what's happening in your ideal
00:08:55.179 --> 00:08:58.480
client's lives. Yes, absolutely. I know that
00:08:58.480 --> 00:09:03.960
you have a freebie and a juicy freebie to share
00:09:03.960 --> 00:09:07.669
with us. Can you share what that is? Yeah, I
00:09:07.669 --> 00:09:10.889
just love getting my eyes on people's content
00:09:10.889 --> 00:09:13.789
and I love being able to essentially break it
00:09:13.789 --> 00:09:15.990
down for them and refine it and tweak it and
00:09:15.990 --> 00:09:20.330
show them in a one -to -one type capacity. So
00:09:20.330 --> 00:09:22.649
if they give me a follow on Instagram, they can
00:09:22.649 --> 00:09:25.850
just go ahead and DM me on Instagram and just
00:09:25.850 --> 00:09:28.730
say content audit. We'll definitely have that
00:09:28.730 --> 00:09:32.009
Instagram handle so everyone can go there directly.
00:09:33.029 --> 00:09:37.379
Madeline, what is one... nugget that you would
00:09:37.379 --> 00:09:42.179
share with everyone to wrap this all up. That
00:09:42.179 --> 00:09:44.860
was something I was really reflecting on and
00:09:44.860 --> 00:09:48.570
I feel like I reflect a lot on this. in my own
00:09:48.570 --> 00:09:50.549
life and when I'm creating content, when I'm
00:09:50.549 --> 00:09:55.129
showing up. And I truly believe that the energy
00:09:55.129 --> 00:09:57.269
that we put into something and the energy that
00:09:57.269 --> 00:10:01.129
we bring to something is such a massive component
00:10:01.129 --> 00:10:03.370
to getting the results that they want. So if
00:10:03.370 --> 00:10:05.230
you are really wanting to create content that
00:10:05.230 --> 00:10:07.990
does the pre -selling for you, that has clients
00:10:07.990 --> 00:10:10.429
coming to you in your DMs, they're so eager to
00:10:10.429 --> 00:10:11.830
work with you, they know you're the mentor for
00:10:11.830 --> 00:10:14.889
them. You want content to feel fun. You want
00:10:14.889 --> 00:10:16.870
it to get you excited, too. Because if you want
00:10:16.870 --> 00:10:19.009
your audience to get excited, you want to have
00:10:19.009 --> 00:10:21.850
some excitement as you're creating it, too. So
00:10:21.850 --> 00:10:24.429
as much as I'm all about strategy and creating
00:10:24.429 --> 00:10:27.009
really great content, always check in with your
00:10:27.009 --> 00:10:29.870
energy. What energy am I coming into as I'm creating
00:10:29.870 --> 00:10:32.429
this post? And if it's a little bit lower than
00:10:32.429 --> 00:10:35.169
normal, that's OK. Do a little quick shift. If
00:10:35.169 --> 00:10:39.309
that's a wiggle, throw in on a quick tune. Yeah,
00:10:39.309 --> 00:10:41.590
just always checking in with yourself when it
00:10:41.590 --> 00:10:44.549
comes to showing up and putting your expertise
00:10:44.549 --> 00:10:47.570
and your creativity and your passions up there.
00:10:48.809 --> 00:10:50.750
Thank you so much. We'll definitely have you
00:10:50.750 --> 00:10:55.570
back on. Thank you, Sandra. Thank you so much
00:10:55.570 --> 00:10:59.149
for joining us on another episode of Simple Client
00:10:59.149 --> 00:11:02.570
Attraction for Coaches. I hope today's bite -sized
00:11:02.570 --> 00:11:05.210
strategies have given you practical ideas you
00:11:05.210 --> 00:11:08.049
can implement right away in your coaching business.
00:11:08.429 --> 00:11:11.450
If you'd like to watch the video of our interview,
00:11:11.870 --> 00:11:15.090
then head on over to simple client attraction
00:11:15.090 --> 00:11:18.950
for coaches .com. It's the name of the podcast
00:11:18.950 --> 00:11:22.919
.com. Did you find value in today's episode?
00:11:23.299 --> 00:11:25.679
If so, please share it with other coaches in
00:11:25.679 --> 00:11:28.740
your network who could benefit from these straightforward
00:11:28.740 --> 00:11:32.399
bite -sized strategies. And don't forget to subscribe,
00:11:32.759 --> 00:11:36.399
rate, and review us. Until next time, remember,
00:11:36.740 --> 00:11:38.980
client attraction doesn't have to be complicated.
00:11:39.580 --> 00:11:42.679
Small, consistent actions can lead to remarkable
00:11:42.679 --> 00:11:45.779
results. I'll see you in our next episode with
00:11:45.779 --> 00:11:48.320
more simple strategies to help your coaching
00:11:48.320 --> 00:11:50.259
business thrive. you