How a Pilot Built it better: Faith, Family, and the Wright Brothers | Beau Garrett: täielik transkriptsioon

00:04:15.840 Okay. 00:04:16.319 --> 00:04:17.360 So that's the key. 00:04:17.360 --> 00:04:23.439 That's that's the big thing that an aviator's watch has that others do not. 00:04:23.920 --> 00:04:25.839 Um that can be one component. 00:04:25.839 --> 00:04:38.639 Um other things that aviator watches will tend to put into the mechanism is this thing called an E6B calculator or a pulse oximeter or some sort of sort of a slide rule. 00:04:38.639 --> 00:04:47.519 Um uh it it could be any number of things, but all of that complexity just gets lost and the watch looks super, super busy. 00:04:47.519 --> 00:04:56.319 The pilots that I heard from, they really wanted it to do one thing well, and that was tell you the difference between GMT time and local time. 00:04:56.319 --> 00:05:01.600 Uh, and for your viewers out there that may not know what GMT is, it stands for Greenwich Mean Time. 00:05:01.600 --> 00:05:09.199 It's world time, it's what all aviation weather reports and air traffic control clearances, they're all published in GMT. 00:05:09.199 --> 00:05:10.800 So a pilot needs to know that. 00:05:10.800 --> 00:05:11.120 Right. 00:05:11.120 --> 00:05:12.879 They also need to know the local time. 00:05:12.879 --> 00:05:18.879 So having something that is just gives them that information without any clutter that looks really cool. 00:05:18.879 --> 00:05:20.720 That was our that was the intent. 00:05:20.959 --> 00:05:21.360 That's great. 00:05:21.360 --> 00:05:22.240 Yeah, that's great. 00:05:22.240 --> 00:05:25.920 Now, so how long were you a pilot before you made this transition? 00:05:25.920 --> 00:05:27.120 I'm assuming you're still a pilot. 00:05:27.279 --> 00:05:28.000 I was still a pilot. 00:05:28.000 --> 00:05:29.519 You you never lose your ratings. 00:05:29.519 --> 00:05:31.759 So uh I got my commercial rating. 00:05:31.759 --> 00:05:33.199 Oh my goodness. 00:05:33.199 --> 00:05:34.399 Oh my goodness. 00:05:34.399 --> 00:05:36.480 Maybe back in 2006. 00:05:36.480 --> 00:05:37.279 Okay. 00:05:37.279 --> 00:05:38.800 So it's been 20 years. 00:05:38.800 --> 00:05:39.120 Yeah. 00:05:39.120 --> 00:05:39.759 That's hard. 00:05:39.759 --> 00:05:41.360 It's unbelievable to say. 00:05:41.360 --> 00:05:42.319 Uh yeah. 00:05:42.319 --> 00:05:45.040 And I flew professionally for almost a decade. 00:05:45.040 --> 00:05:49.360 Um I think I said seven or eight years earlier, but then I did a lot of contract work. 00:05:49.360 --> 00:05:55.519 Um so I started it after I I ended my professional life as a pilot. 00:05:55.519 --> 00:05:59.279 And that really came as a result of the financial crisis of 08. 00:05:59.600 --> 00:05:59.839 Yeah. 00:06:00.000 --> 00:06:05.199 The the company I was flying for, they were incredible, um, but they were hit pretty hard by that. 00:06:05.199 --> 00:06:10.000 And about two years later, they just they just started cutting a lot of departments. 00:06:10.000 --> 00:06:14.240 And so um, I transitioned into business after that. 00:06:14.240 --> 00:06:18.800 I it was really hard to find a flying job, and I had a new family. 00:06:18.800 --> 00:06:22.959 And um, so my wife and I talked, and I actually went back to business school. 00:06:22.959 --> 00:06:29.680 Yeah, got my MBA, and then that that really helped give me a good foundation for even knowing how to start something like this. 00:06:29.680 --> 00:06:30.240 Sure. 00:06:30.399 --> 00:06:30.560 Yeah. 00:06:30.560 --> 00:06:33.199 Well, I mean, where do where did you start? 00:06:33.199 --> 00:06:38.319 And so I mean, I'm assuming you weren't also you were not also a watchmaker at the time. 00:06:38.319 --> 00:06:39.199 No, no, no. 00:06:39.279 --> 00:06:41.839 That's uh I I see what you're saying. 00:06:41.839 --> 00:06:48.399 So the idea and the dream was to create a brand that could go with the pilot on their journey, right? 00:06:48.399 --> 00:06:52.720 Since it has grown much far beyond that. 00:06:52.720 --> 00:06:58.560 Um but that's where we started, and we still we still have a lot of time and attention dedicated to that lane. 00:06:58.560 --> 00:07:00.399 Um, but how do you make a watch? 00:07:00.399 --> 00:07:02.319 How do what what does somebody even do? 00:07:02.319 --> 00:07:09.439 Like if I didn't grow up in a watch family, like a watchmaking family, and I don't, you know, I wasn't trained as a watchmaker. 00:07:09.439 --> 00:07:19.279 Um but I knew what I liked and I knew what other guys that I I ran around with in the aviation circles liked and what the survey said. 00:07:19.279 --> 00:07:31.120 And so the short answer is I started doing a lot of research, read a lot of books, and I actually sent myself to a form of watchmaking school, and that took about a year. 00:07:31.120 --> 00:07:45.040 And um, during that process, I learned how to design watches and I learned how to look for specific movements and how they fit in certain cases and and how to bring all those pieces together to finish a product. 00:07:45.040 --> 00:07:45.759 All right. 00:07:45.839 --> 00:07:46.000 Yeah. 00:07:46.000 --> 00:07:50.240 And so did you did you go and collaborate with somebody on your first build? 00:07:50.240 --> 00:07:52.720 Did you hammer the hammer the pieces out? 00:07:52.720 --> 00:07:54.720 I mean, from a from a mechanical standpoint. 00:07:54.720 --> 00:07:56.480 But like physically, how do you make it? 00:07:56.480 --> 00:07:56.720 Yeah. 00:07:56.959 --> 00:07:58.639 Um it's interesting. 00:07:58.639 --> 00:08:03.439 Um the the world is so capable now. 00:08:03.439 --> 00:08:06.800 There's capability for just about everything. 00:08:06.800 --> 00:08:15.680 And through the process of my research and education and watchmaking, I actually found a group in Ohio um that I collaborated with. 00:08:15.680 --> 00:08:17.519 They've been doing this for 20 years. 00:08:17.519 --> 00:08:18.000 Okay. 00:08:18.000 --> 00:08:23.680 And um I worked with an industrial designer to design the watch. 00:08:23.680 -->

00:08:30.560 And then we took those designs to the engineer in Ohio, and he said, This works, this doesn't, this is what you need to do. 00:08:30.560 --> 00:08:39.200 And I was very fortunate, but I was able to leverage his relationships in the industry to get each component made. 00:08:39.200 --> 00:08:41.039 And then we and we made those. 00:08:41.039 --> 00:08:44.240 Now, the big challenge is I couldn't just make one. 00:08:44.240 --> 00:08:44.879 That's right. 00:08:44.879 --> 00:08:46.960 You had there's a minimum order quantity. 00:08:46.960 --> 00:08:48.080 Yeah, you gotta scale. 00:08:48.080 --> 00:08:50.480 That was a whole other hurdle we had to get over. 00:08:50.720 --> 00:08:50.960 Sure. 00:08:50.960 --> 00:08:52.559 Yeah, because now we're talking about real money. 00:08:52.799 --> 00:08:55.840 Talking about real money is like, okay, do you really believe in this or don't you? 00:08:55.840 --> 00:08:59.600 And so um I'll kind of share how we bridged that gap. 00:08:59.600 --> 00:09:05.759 So we um to get survey responses is one thing, and that's incredible. 00:09:05.759 --> 00:09:11.360 It it, you know, just to have 1800 come through in seven weeks was uh unbelievable. 00:09:11.360 --> 00:09:17.519 But to have somebody hand you money for something is totally something different, and you never you just don't know. 00:09:17.519 --> 00:09:28.399 And so um I as as I as I learned about watchmaking, I also learned about the business model behind it, bringing in some of my my business brain. 00:09:28.399 --> 00:09:36.799 And many watchmakers will do one of two things when they're just starting, they'll either do a Kickstarter campaign or they'll do a pre-order campaign. 00:09:36.799 --> 00:09:37.279 Sure. 00:09:37.279 --> 00:09:40.720 And so I decided to go the route of the pre-order campaign. 00:09:40.720 --> 00:09:41.120 Yeah. 00:09:41.120 --> 00:09:50.080 And the way I did it is I had uh probably 1,300 email addresses shared from that survey. 00:09:50.080 --> 00:09:52.159 Those became my first customers. 00:09:52.320 --> 00:09:52.799 That's right. 00:09:53.120 --> 00:10:05.519 So we uh we basically just took the um the designs that we did, they were very high-res, beautiful renders, and emailed those out to the people that were already interested in what we were doing, and orders started to come through. 00:10:05.519 --> 00:10:06.159 That's great. 00:10:06.159 --> 00:10:10.399 And then they funded the first production that we were able to do. 00:10:10.399 --> 00:10:11.200 That's awesome. 00:10:11.200 --> 00:10:13.600 Yeah, so it was pretty much grassroots. 00:10:13.759 --> 00:10:16.399 So how many pre-orders did you end up with out of that first group? 00:10:16.639 --> 00:10:19.600 Out of that first group, we had close to a hundred pre-orders. 00:10:19.679 --> 00:10:19.759 Yeah. 00:10:20.000 --> 00:10:22.960 And then uh, but I had to order 300 total. 00:10:22.960 --> 00:10:28.720 Uh, but that just about covered, you know, uh a good chunk of my manufacturing costs. 00:10:28.720 --> 00:10:29.120 Sure. 00:10:29.120 --> 00:10:33.360 So yeah, it was it was a really good uh really good result. 00:10:33.679 --> 00:10:36.960 Well, and you know, that that model is scalable to other businesses. 00:10:36.960 --> 00:10:40.480 I mean, even think of uh the Cybertruck or something like that. 00:10:40.480 --> 00:10:54.080 You know, they they take an order before they before they ever you know get to production, and it's because they're gonna turn around and they're gonna go to the bank, yeah, and they're gonna say, we have you know 47,000 orders. 00:10:54.080 --> 00:10:54.559 Yeah. 00:10:54.559 --> 00:10:57.600 We need this much money in order to build the production line. 00:10:57.600 --> 00:10:57.919 Yeah. 00:10:57.919 --> 00:10:59.759 We have people standing in line to to buy this. 00:10:59.759 --> 00:11:00.240 That's right. 00:11:00.240 --> 00:11:01.200 So same thing. 00:11:01.200 --> 00:11:07.039 So, you know, that's one of those things that it works well enough that it scales to that degree. 00:11:07.039 --> 00:11:07.600 It can. 00:11:07.600 --> 00:11:08.720 Or down to that degree. 00:11:08.960 --> 00:11:09.840 Yeah, it certainly can. 00:11:09.840 --> 00:11:20.000 And you know, it all comes down to just effective what what I've learned is just effective communication and marketing to the people that you're talking to. 00:11:20.000 --> 00:11:26.159 And, you know, it's one thing to do something to someone, but something else to do it with them. 00:11:26.159 --> 00:11:34.320 And I think the fact that I just took the time to listen and respond to people, that made a huge difference in how we got started. 00:11:34.639 --> 00:11:41.279 Well, even I I think about though like your your communication to them is hey, thank you for responding. 00:11:41.279 --> 00:11:42.799 We listened. 00:11:42.799 --> 00:11:44.960 It's been 18 months. 00:11:44.960 --> 00:11:46.879 Here's why it's been 18 months. 00:11:46.879 --> 00:11:47.360 Yep. 00:11:47.360 --> 00:11:50.799 And this is what we've come up with based on your feedback. 00:11:50.799 --> 00:11:52.240 Well, now they're a part of it. 00:11:52.240 --> 00:11:52.960 Yeah. 00:11:53.200 --> 00:11:56.879 You know, so well, there was instant ownership there, 100%. 00:11:56.879 --> 00:12:03.200 So like people would they when they pre-ordered it, they were like, Oh, I took the survey and this, and I see what you did with this. 00:12:03.200 --> 00:12:05.120 And so I love that. 00:12:05.120 --> 00:12:10.559 You know, we go to we do a lot of shows now, so our model has shifted. 00:12:10.559 --> 00:12:21.200 Interestingly, we we do we spend as much time and resources in trade shows as we do online because they we just perform very well there. 00:12:21.200 --> 00:12:32.720 Yeah, but we get a lot of customers that will come by our booth that have purchased from us in the past, and they all like it just is so cool to see people that were part of that first group

and come up and talk to me. 00:12:32.720 --> 00:12:35.440 And I'm like, man, that's just unbelievable. 00:12:35.440 --> 00:12:36.480 I still can't believe it. 00:12:36.480 --> 00:12:38.000 Well, they're part of your story, yeah. 00:12:38.000 --> 00:12:43.440 You know, it's just a it's a remarkable ecosystem um to step into. 00:12:43.759 --> 00:12:46.240 Now, you say you're spending quite a bit of time in trade shows. 00:12:46.240 --> 00:12:48.559 Is that aviation-specific trade shows? 00:12:48.559 --> 00:12:49.279 I'm assuming. 00:12:49.600 --> 00:12:51.120 Well, it started out that way. 00:12:51.120 --> 00:12:55.200 We did we we started out doing Sun and Fun in Oshkosh. 00:12:55.200 --> 00:13:02.000 And this year, I've already been to Barrett Jackson in Arizona in January. 00:13:02.000 --> 00:13:06.639 I was in Coronado Beach last month for a conference. 00:13:06.639 --> 00:13:11.519 Uh tonight I'm flying to Palm Beach for the Palm Beach Boat Show. 00:13:11.519 --> 00:13:12.080 Okay. 00:13:12.080 --> 00:13:18.240 Uh I'm doing Sun and Fun again in April, and then we've got we're doing an event in Telluride this year. 00:13:18.240 --> 00:13:21.039 We're doing it it's just opening up. 00:13:21.039 --> 00:13:28.399 And the really interesting thing is um we have I have been invited to all these places. 00:13:28.399 --> 00:13:37.600 So, like I'll I was at Oshkosh and the organizers of Barrett Jackson saw us and they said, Hey, this might do really well at our event. 00:13:37.600 --> 00:13:38.879 Would you consider coming out? 00:13:38.879 --> 00:13:41.200 And I did, and it it blew it out of the water. 00:13:41.200 --> 00:13:42.559 We just did so well there. 00:13:42.559 --> 00:13:45.759 So you take a chance every time you do a new show or a new event. 00:13:45.759 --> 00:13:47.360 This is our first time at a boat show. 00:13:47.360 --> 00:13:48.559 I don't know how it's gonna do. 00:13:48.559 --> 00:14:00.399 Yeah, but you you just it's worth the investment to find out, you know, because if you if you find a market there, you can figure out how to make it efficient, figure out how to scale it, and figure out how to make it a profitable model. 00:14:00.960 --> 00:14:14.000 Now, and I could be totally wrong on this, but it's just my 30,000-foot view impression is that there are much more um maritime I guess themed watches than there are aviation themed watches. 00:14:14.639 --> 00:14:16.159 Uh it I mean it varies. 00:14:16.159 --> 00:14:19.840 There are certainly a lot of aviation-specific watches on the market. 00:14:19.840 --> 00:14:26.399 Um I wouldn't say that there's like there's a handful of noticeable brands, right? 00:14:26.399 --> 00:14:28.000 Brightling is is obviously one. 00:14:28.000 --> 00:14:32.799 I don't know if I could I don't know if you can publish, I don't know if I can say that by name on a podcast or not. 00:14:32.799 --> 00:14:33.200 Okay. 00:14:33.200 --> 00:14:37.200 Um but yeah, their one, Bell and Ross is one, they're beautiful, Bermont. 00:14:37.200 --> 00:14:39.440 Those are gorgeous, gorgeous watches. 00:14:39.440 --> 00:14:40.559 I uh, you know. 00:14:40.559 --> 00:14:54.559 Um so they're out there, but there's where we are different is we were actually created by a pilot for pilots, sourcing their feedback. 00:14:54.559 --> 00:14:58.720 And and we are very different than every other aviator. 00:14:58.720 --> 00:15:03.679 I will actually get challenged by BrightLink fans or whoever else say, what makes this an aviator? 00:15:03.679 --> 00:15:06.080 I don't see an E6B on it. 00:15:06.080 --> 00:15:13.759 And I'm like, well, it's exactly right, because real pilots don't typically use that on their wristwatch. 00:15:13.759 --> 00:15:18.559 You have millions of dollars of instrumentation in front of you telling you all that information. 00:15:18.559 --> 00:15:20.720 You need this thing to do one thing well. 00:15:20.720 --> 00:15:28.080 And I think something else differentiated us initially, and this was my this was my first step into the market. 00:15:28.080 --> 00:15:33.039 For the first year, I didn't sell you the watch unless you were a pilot. 00:15:33.039 --> 00:15:33.759 Oh, okay. 00:15:33.759 --> 00:15:35.360 Yeah, so it was exclusive. 00:15:35.360 --> 00:15:42.080 You had to have an airman number, and then I realized I actually wanted to stay in business, so I was like, I'm gonna open this up to more people. 00:15:43.039 --> 00:15:46.480 So well, I think in the very beginning, that was probably a plus. 00:15:46.480 --> 00:15:47.840 Yeah, it was, yeah. 00:15:47.840 --> 00:15:50.559 Um because there was some exclusivity there. 00:15:50.559 --> 00:15:51.039 Yep. 00:15:51.039 --> 00:15:54.720 That's the one and then and then as you open it up, yeah. 00:15:54.960 --> 00:15:57.679 But the exclusivity was a big, big part of it. 00:15:57.679 --> 00:16:05.360 Um, and that's what we had um that separated us and the fact that I personalized the um the case back. 00:16:05.360 --> 00:16:07.120 So we still offer that. 00:16:07.120 --> 00:16:16.159 Um initially I offered a free engraving for a pilot's airman number um or their solo date or their tail number or anything like that. 00:16:16.159 --> 00:16:23.360 Eventually we started getting a lot of military pilots purchasing our watch uh with their call signs on the case back. 00:16:23.360 --> 00:16:36.879 And that's we we actually didn't start out as call sign, we started out as Bravo Golf and then um realized after doing enough shows that I was really tired of explaining how we don't sell golf equipment. 00:16:36.879 --> 00:16:40.320 And so we decided to rebrand uh last year to call sign. 00:16:41.039 --> 00:16:47.120 And so how many years before the switch from Bravo Golf to call sign? 00:16:47.519 --> 00:16:49.759 About uh we're only about a year into callsign. 00:16:49.759 --> 00:16:50.080 Okay. 00:16:50.080 --> 00:16:50.639 Yeah, yeah. 00:16:50.639 --> 00:16:53.120 So the first two and a half to three was Bravo

Golf. 00:16:53.120 --> 00:17:00.320 And if you don't know, um in aviation, um the letters of the alphabet are pronounced phonetically. 00:17:00.320 --> 00:17:02.480 My name Bo Garrett BG. 00:17:02.480 --> 00:17:06.319 The phonetic pronunciation of B is Bravo and G is golf. 00:17:06.319 --> 00:17:07.200 So that's where it comes from. 00:17:07.200 --> 00:17:07.920 From your initials. 00:17:07.920 --> 00:17:08.960 Yeah, from my initials, yeah. 00:17:08.960 --> 00:17:09.440 Yeah, yeah. 00:17:09.599 --> 00:17:09.839 Okay. 00:17:09.839 --> 00:17:10.480 I like it. 00:17:10.480 --> 00:17:11.440 Yeah, yeah. 00:17:11.440 --> 00:17:16.799 But I can see where that would get tiring to answer that question over and over and over. 00:17:16.799 --> 00:17:17.599 But yeah. 00:17:17.599 --> 00:17:20.880 Whereas call sign, much more straightforward. 00:17:21.279 --> 00:17:21.599 It is. 00:17:21.599 --> 00:17:28.480 It's very uh recognizable as an aviation um, you know, phrase. 00:17:28.480 --> 00:17:35.440 Um and certainly, I mean, it's a military phrase because m more than pilots have call signs in the military. 00:17:35.440 --> 00:17:42.960 But the fact that we were getting so many military orders with these crazy call signs on the back, it felt like a very natural next step. 00:17:42.960 --> 00:17:43.599 Sure. 00:17:43.599 --> 00:17:44.799 Yeah, yeah absolutely. 00:17:44.960 --> 00:17:45.119 Yeah. 00:17:45.119 --> 00:17:49.839 And you know, my college roommate is a pilot, has been a pilot. 00:17:49.839 --> 00:17:52.880 In fact, he just retired maybe two weeks ago. 00:17:52.880 --> 00:17:53.680 No kidding. 00:17:53.839 --> 00:17:55.279 Um, you know, should hook him up with one. 00:17:56.000 --> 00:17:56.559 Right, right. 00:17:56.559 --> 00:17:58.000 Uh I'm sure he would love that. 00:17:58.000 --> 00:18:01.440 But yeah, he uh, you know, he was in ROTC in high school. 00:18:01.440 --> 00:18:08.960 Yeah, you know, went with full, you know, plans of uh after graduation was going to go in the military, and sure enough, became a pilot. 00:18:08.960 --> 00:18:09.279 Yeah. 00:18:09.279 --> 00:18:11.279 And you know, spent 20 years there. 00:18:11.519 --> 00:18:12.079 Yeah, yeah. 00:18:12.079 --> 00:18:17.759 So you know, I tell people, um, this is my theory about pilots. 00:18:17.759 --> 00:18:20.559 Well, first of all, how do you know you're talking to a pilot? 00:18:20.559 --> 00:18:22.319 They tell you. 00:18:22.319 --> 00:18:23.599 Fair enough. 00:18:23.599 --> 00:18:25.359 That's pretty much how you know. 00:18:25.359 --> 00:18:29.920 Um, but my theory is that you either have the bug or you don't. 00:18:29.920 --> 00:18:38.000 And you know, and like you either you either give yourself an opportunity to to become what that thing is or you don't. 00:18:38.000 --> 00:18:43.359 And but I think you're a pilot long before you start training because not everybody wants to do it. 00:18:43.359 --> 00:18:45.359 It's not a natural desire, right? 00:18:45.359 --> 00:18:45.920

You know. 00:18:45.920 --> 00:18:52.000 Um and it's an even it's an even it's an even less common path. 00:18:52.000 --> 00:18:58.160 But um yeah, once you do it, it's it's hard not to it's hard to stop. 00:18:58.400 --> 00:18:59.839 Yeah, no, I get that. 00:18:59.839 --> 00:19:03.039 Um so uh have you always been here in Nashville? 00:19:03.680 --> 00:19:06.559 Uh yeah, um we've been here for eight years. 00:19:06.559 --> 00:19:09.200 So my wife and I grew up in Alabama. 00:19:09.200 --> 00:19:09.680 Okay. 00:19:09.680 --> 00:19:18.960 We met at Auburn and got married, and then um uh year in Florida, 12 in Atlanta, and eight here. 00:19:18.960 --> 00:19:19.440 Okay. 00:19:19.440 --> 00:19:22.240 So we're 20 coming up on 21 years in May. 00:19:22.240 --> 00:19:22.720 Okay. 00:19:22.720 --> 00:19:23.680 That's good stuff. 00:19:23.680 --> 00:19:24.240 I know, man. 00:19:24.240 --> 00:19:24.960 It's been a blast. 00:19:25.200 --> 00:19:37.119 Well, so one of the things on my podcast that just it kind of happened organically, it was not something I set out to do, uh, but it comes up in almost every podcast, and so we just made it a part of it. 00:19:37.119 --> 00:19:46.319 In your experience, how important or how critical has spouse selection been to your overall happiness and success? 00:19:46.640 --> 00:19:47.519 Oh, everything, man. 00:19:47.519 --> 00:19:52.799 That that is the second most important decision you can make, I believe. 00:19:52.799 --> 00:19:55.440 I believe the first is you know, your faith in Jesus Christ. 00:19:55.440 --> 00:19:57.599 Yeah, I'm I'm a man of faith. 00:19:57.599 --> 00:19:59.680 And the second is your spouse. 00:19:59.680 --> 00:20:04.160 And um, you know, I just I'm a blessed man. 00:20:04.160 --> 00:20:06.559 You know, she's an incredible person. 00:20:06.559 --> 00:20:12.799 You know, Courtney has a saying um that has led me into so many things. 00:20:12.799 --> 00:20:18.240 Um but she's always told me, she's like, look, you just gotta stay alive. 00:20:18.240 --> 00:20:22.799 You know, you just gotta stay alive, just keep being you. 00:20:22.799 --> 00:20:36.319 And um uh it's just been a huge encouragement for me um in in on a personal level to go out and pursue things that I might not would have without her support. 00:20:36.319 --> 00:20:36.960 That's right. 00:20:36.960 --> 00:20:37.519 Yeah. 00:20:37.759 --> 00:20:38.240 Oh yeah. 00:20:38.240 --> 00:20:40.319 And it is it's kind of one of those things. 00:20:40.319 --> 00:20:44.960 Um it's kind of like you said, uh, you know, pilots either have the bug or they don't. 00:20:44.960 --> 00:20:45.359 Yeah. 00:20:45.359 --> 00:20:48.559 I feel like your marriage either has that or it doesn't. 00:20:48.559 --> 00:20:48.960 Yeah. 00:20:48.960 --> 00:20:54.480 And uh I'm fortunate that same we're we're coming up on year 16 for us. 00:20:54.480 --> 00:21:00.160 And you know, we are far better together than we were as individuals. 00:21:00.160 --> 00:21:01.039 100%. 00:21:01.039 --> 00:21:12.640 Um but it's just it you can see it, it's written all over people and their happiness, their success, the yeah just the the the whether they're happy people in general. 00:21:12.640 --> 00:21:13.519 Yeah, yeah. 00:21:13.519 --> 00:21:14.000 You know. 00:21:14.000 --> 00:21:15.759 Well, that can have a lot to do with it. 00:21:16.000 --> 00:21:19.279 You know, your your marriage relationship, it can it can make or break you for sure. 00:21:19.519 --> 00:21:20.079 Oh, absolutely. 00:21:20.079 --> 00:21:25.519 There's there's people every day, male and female, that their spouse rips their spine out before they start their day. 00:21:25.519 --> 00:21:26.160 Yeah. 00:21:26.160 --> 00:21:29.759 And they go through life that way every single day. 00:21:29.759 --> 00:21:31.279 And I just I don't recommend it. 00:21:31.279 --> 00:21:32.400 I don't recommend it either. 00:21:32.400 --> 00:21:33.599 No, not at all. 00:21:33.599 --> 00:21:34.319 Not at all. 00:21:34.319 --> 00:21:36.880 Um so how d how did you and your wife meet? 00:21:37.200 --> 00:21:38.319 Well, we met. 00:21:38.319 --> 00:21:41.119 Uh I noticed her before she noticed me. 00:21:41.119 --> 00:21:42.160 That's the truth. 00:21:42.160 --> 00:21:45.519 Um we met at a Bible study in Auburn. 00:21:45.519 --> 00:21:47.519 Uh you know, that's the truth. 00:21:47.519 --> 00:21:48.400 That's what happened. 00:21:48.400 --> 00:21:54.799 And um uh we knew each other for probably two years before we started dating. 00:21:54.799 --> 00:21:55.119 Yeah. 00:21:55.119 --> 00:21:59.839 And then circumstances just sort of converged, and we started hanging out in different friendships. 00:21:59.839 --> 00:22:04.160 Groups and I realized that I was like, I really like hanging out with this girl. 00:22:04.160 --> 00:22:06.079 I'd really love to hang out with her some more. 00:22:06.079 --> 00:22:12.000 So I just, you know, kind of found ways to be around strategically. 00:22:12.000 --> 00:22:12.880 Right. 00:22:12.880 --> 00:22:16.400 And then uh we just it it happened very organically. 00:22:16.400 --> 00:22:16.960 That's good. 00:22:16.960 --> 00:22:17.440 It was great. 00:22:17.440 --> 00:22:18.079 That's good. 00:22:18.079 --> 00:22:19.359 And y'all have kids? 00:22:19.359 --> 00:22:20.559 Got three boys. 00:22:20.559 --> 00:22:21.039 Okay. 00:22:21.039 --> 00:22:21.680 Yeah. 00:22:21.680 --> 00:22:27.839 So I got I have three incredible, uh, it's hard to call them boys anymore. 00:22:27.839 --> 00:22:30.559 My 13-year-old is almost as tall as me. 00:22:30.559 --> 00:22:32.480 His name is Keen Garrett. 00:22:32.480 --> 00:22:34.160 Uh, super proud of him. 00:22:34.160 --> 00:22:40.640 He made his the track team, and uh, he's out with his grandma getting um spikes today to run the 200. 00:22:40.960 --> 00:22:41.359 There we go. 00:22:41.519 --> 00:22:43.839 And then I have my 11-year-old Ellis Garrett. 00:22:43.839 --> 00:22:45.200 He's a soccer stud. 00:22:45.200 -->

00:22:48.640 And that kid is just so motivated and creative. 00:22:48.640 --> 00:22:51.759 And uh, but he's right behind Keen in terms of height. 00:22:51.759 --> 00:22:59.119 And then we got Henry Garrett, uh, my youngest, and that that boy brings a smile to everybody's face that he's around. 00:22:59.119 --> 00:23:00.480 So we have a good time. 00:23:00.480 --> 00:23:01.119 That's great. 00:23:01.119 --> 00:23:02.000 It's a great mix. 00:23:02.319 --> 00:23:03.759 Are you guys going for we do? 00:23:03.759 --> 00:23:04.720 We have we have one. 00:23:04.720 --> 00:23:08.160 Um his name's Castle, and he he lives up to the name. 00:23:08.160 --> 00:23:08.960 Oh, come on. 00:23:08.960 --> 00:23:12.319 So he's uh neck deep in basketball, just made the golf team. 00:23:12.480 --> 00:23:12.960 Oh, wow. 00:23:13.200 --> 00:23:16.079 And uh does CrossFit, plays flag football. 00:23:16.079 --> 00:23:17.440 Yes. 00:23:17.759 --> 00:23:19.599 How do you know somebody does CrossFit? 00:23:19.839 --> 00:23:20.480 They tell you. 00:23:20.480 --> 00:23:23.119 They tell you a hundred percent. 00:23:23.119 --> 00:23:24.160 A hundred percent. 00:23:24.160 --> 00:23:29.440 Uh, and you know, it's it's kind of one of those things, and you've probably got things like being a pilot that fall into this. 00:23:29.440 --> 00:23:32.319 Uh, you know, people that don't get it just don't get it. 00:23:32.319 --> 00:23:34.640 And they're like, oh, it's like a cult. 00:23:34.640 --> 00:23:36.880 No, it's just people who support each other. 00:23:36.880 --> 00:23:37.759 That's really good. 00:23:38.400 --> 00:23:39.359 It can be a great community. 00:23:39.519 --> 00:23:39.680 Yeah. 00:23:39.680 --> 00:23:40.000 Yeah. 00:23:40.000 --> 00:23:41.279 I did it for about a year. 00:23:41.440 --> 00:23:41.759 Yeah. 00:23:41.839 --> 00:23:42.000 Yeah. 00:23:42.319 --> 00:23:47.359 He's going on uh so I just crossed three years and he's he's at about two and a half. 00:23:47.359 --> 00:23:48.079 That's awesome. 00:23:48.079 --> 00:23:49.279 And I want to see you again. 00:23:49.279 --> 00:23:50.160 So he's 12. 00:23:50.160 --> 00:23:55.279 We have so his best friend uh at school, his dad owns the CrossFit Gym. 00:23:55.279 --> 00:23:55.759 Oh, okay. 00:23:55.759 --> 00:23:58.880 And we have a just an unbelievable coaching staff there. 00:23:58.880 --> 00:23:59.599 Yeah, yeah, yeah. 00:23:59.599 --> 00:24:02.240 The the main coach, uh, her name's Sylvia. 00:24:02.240 --> 00:24:08.240 She's got I think she's just like a couple credit hours shy of a master's or maybe an MBA in anatomy. 00:24:08.240 --> 00:24:09.039 Oh wow. 00:24:09.039 --> 00:24:20.720 So she's very specific with each kid in that, you know, like when they have a almost like a beginner, which is Monday and Wednesday, but the Tuesday class is more lifting. 00:24:20.720 --> 00:24:21.119 Yeah. 00:24:21.119 --> 00:24:24.079 And so you're supposed to be at least 12 for that. 00:24:24.079 --> 00:24:29.839 Or you basically agree

to when she tells you you can't do that lift, you don't do that lift. 00:24:29.839 --> 00:24:30.480 Yeah, yeah. 00:24:30.480 --> 00:24:34.799 And Castle was so motivated, wanted to be a part of that, he goes, I'll do whatever you tell me to do. 00:24:34.799 --> 00:24:35.279 Yeah. 00:24:35.440 --> 00:24:39.680 And um, you know, but it's hard to find in a in a in a teenager. 00:24:40.240 --> 00:24:40.640 It is. 00:24:40.640 --> 00:24:44.799 He's you know, uh, we are incredibly blessed, just that he is he's very motivated. 00:24:44.799 --> 00:24:46.480 He's the first one up in the morning, every morning. 00:24:46.480 --> 00:24:48.079 He's a 545 guy. 00:24:48.079 --> 00:24:48.640 Wow. 00:24:48.640 --> 00:24:52.720 Um still as a as a 12-year-old goes to bed at 8 30. 00:24:52.720 --> 00:24:53.359 Really? 00:24:53.359 --> 00:24:55.519 Because he knows that he grows while he's asleep. 00:24:55.839 --> 00:24:56.400 No kidding. 00:24:56.640 --> 00:24:59.759 And so uh he's up at five five forty five. 00:24:59.759 --> 00:25:00.400 That's a good thing. 00:25:00.400 --> 00:25:05.759 He practices golf, he practices basketball, he makes his breakfast, he pikes his lunch. 00:25:05.759 --> 00:25:06.559 You know. 00:25:06.799 --> 00:25:12.000 You are you gonna write a book soon on how to lay I'm sure parents are like, how are you doing that? 00:25:12.319 --> 00:25:13.440 It's it's all him. 00:25:13.440 --> 00:25:16.000 Uh we've never forced him to do any of those things. 00:25:16.000 --> 00:25:26.559 Now, with the CrossFit, I did say, look, if I'm gonna pay for CrossFit, you're going to do 40 push-ups, 40 setups, 40 squats, and 40 jumping jacks before you leave your room in the morning. 00:25:26.720 --> 00:25:26.960 Wow. 00:25:27.119 --> 00:25:28.640 If you do that, I pay for CrossFit. 00:25:28.640 --> 00:25:28.880 Yeah. 00:25:28.880 --> 00:25:30.880 If you don't do that, then you pay for CrossFit. 00:25:30.880 --> 00:25:31.200 Yeah. 00:25:31.200 --> 00:25:33.599 And so it works, you know. 00:25:33.599 --> 00:25:39.119 Uh I'm blessed that I get to take him to school in the morning, and you know, it's we do a recap, you know. 00:25:39.359 --> 00:25:39.680 Yeah. 00:25:39.680 --> 00:25:47.680 Now I gotta say, we've been here for eight years, and I this has been the most remarkable place to raise a family. 00:25:47.680 --> 00:25:48.480 That's great. 00:25:48.480 --> 00:25:49.839 It's just been amazing. 00:25:49.839 --> 00:25:52.799 We we actually live in Franklin, it's just south of Nashville. 00:25:52.799 --> 00:25:53.359 Yeah. 00:25:53.359 --> 00:25:57.519 And um it just uh it's just such a beautiful place. 00:25:57.519 --> 00:26:03.599 So many families, you know, walking in the similar direction and and um doing life together. 00:26:03.920 --> 00:26:06.079 It really in Middle Tennessee just in general. 00:26:06.079 --> 00:26:07.599 I mean, it's hard to beat. 00:26:07.599 --> 00:26:11.519 And I'm biased because I I grew up here, but yeah, it it's really hard to beat.

00:26:11.519 --> 00:26:16.000 My in-laws are uh in Atlanta, um, and then um up in uh Gainesville. 00:26:16.000 --> 00:26:16.559 Yeah, yeah. 00:26:16.559 --> 00:26:21.599 And so, you know, don't get me wrong, they've got a beautiful place down there, but this is this is home. 00:26:21.759 --> 00:26:22.240 Yeah. 00:26:22.240 --> 00:26:23.039 I agree. 00:26:23.039 --> 00:26:24.000 Oh, I agree, man. 00:26:24.000 --> 00:26:26.000 It's it's um this is where we're gonna be. 00:26:26.160 --> 00:26:26.559 Yeah. 00:26:26.559 --> 00:26:31.839 Uh as far as uh so do you do you sell them just online and just through trade shows? 00:26:31.839 --> 00:26:39.680 Or how how does how did you come to your current marketing and and and kind of sales platform and how's it working? 00:26:39.920 --> 00:26:40.799 Well, it's a journey. 00:26:40.799 --> 00:26:47.519 You know, you start out with a um you start out with a lot of great ideas, and then you learn that none of them work. 00:26:47.519 --> 00:26:48.160 Yep. 00:26:48.160 --> 00:26:52.079 And then you talk to people that have a lot of ideas and you learn that none of those work. 00:26:52.079 --> 00:26:55.200 And then honestly, you just have to keep moving. 00:26:55.200 --> 00:26:58.160 Uh really, you just have to keep moving. 00:26:58.160 --> 00:27:05.519 That that's that's the best way I can say that that's how you learn what works is you just keep taking that next step. 00:27:05.519 --> 00:27:13.839 I was mentioning earlier that, you know, I I make out of ten decisions, I make eight wrong ones and I make two maybe halfway right. 00:27:13.839 --> 00:27:16.400 And then those kind of keep me going for a little bit. 00:27:16.400 --> 00:27:20.000 And then I the ones that I made right though, I go back and I do that again. 00:27:20.079 --> 00:27:20.319 Yeah. 00:27:20.480 --> 00:27:23.119 And then I do it again, and then I figure out how I can do it better. 00:27:23.119 --> 00:27:23.519 Right. 00:27:23.519 --> 00:27:28.640 And so, you know, how did we get to the point where we're we're doing trade shows? 00:27:28.640 --> 00:27:29.839 It's very interesting. 00:27:29.839 --> 00:27:33.759 It was actually one of my early customers on that email list. 00:27:33.759 --> 00:27:36.000 He said, Hey, are you gonna be at Sun and Fun? 00:27:36.000 --> 00:27:38.160 It never occurred to me. 00:27:38.160 --> 00:27:40.640 And then I was like, that might be a great idea. 00:27:40.640 --> 00:27:41.920 Yeah, let's go do that. 00:27:41.920 --> 00:27:45.519 So we went and did Sun and Fun and it blew it blew us out of the water. 00:27:45.519 --> 00:27:48.000 Like it was incredible the way we were received. 00:27:48.000 --> 00:27:49.519 And then it dawned on me there. 00:27:49.519 --> 00:27:52.480 I was like, oh my goodness, I need to be doing more of these. 00:27:52.640 --> 00:27:52.960 Yeah. 00:27:53.200 --> 00:27:58.880 When we were at that first show, the organizers for Oshkosh found us and they said, Will you come to Oshkosh? 00:27:58.880 --> 00:27:59.680 And I was like, Yeah. 00:27:59.680 --> 00:28:01.359 So that's how it's happened for me. 00:28:01.359 --> 00:28:06.880 It's not, it's not this grand scheme and strategy all the time. 00:28:06.880 --> 00:28:20.640 I mean, I think that can work if your business is at a certain level and you have like, you know, you you there's certain levers you can pull, but when you're just starting out, you just have to go try stuff and see what works. 00:28:20.640 --> 00:28:22.480 Yeah, and and listen to your customers. 00:28:22.480 --> 00:28:26.480 And listen to your customers and where they're gonna be and why they're gonna be there. 00:28:26.720 --> 00:28:27.119 Yeah. 00:28:27.359 --> 00:28:37.440 Um, you know, I think so many brands they get so in love with what they're going to do next that they their plans outgrow their customers. 00:28:37.680 --> 00:28:38.640 Oh, yeah. 00:28:39.279 --> 00:28:43.039 And some brands can survive that, yeah, most brands can't. 00:28:43.039 --> 00:28:43.519 Yeah. 00:28:43.519 --> 00:28:52.640 Um, so I I think it's incredibly wise to just keep listening and you know, like much like file, you know, going to a trying a new trade show. 00:28:52.799 --> 00:28:52.960 Yeah. 00:28:53.119 --> 00:28:55.359 And that, okay, well, how did you find out about them? 00:28:55.359 --> 00:28:58.319 Oh, well, you know, they saw us at another show. 00:28:58.319 --> 00:28:59.119 Great. 00:28:59.119 --> 00:28:59.759 Yeah. 00:28:59.759 --> 00:29:04.559 Um, and then Nashville, just in general, is a very fruitful ground. 00:29:04.559 --> 00:29:07.359 Just in the the types of people who have moved here. 00:29:07.599 --> 00:29:08.079 Really, yeah. 00:29:08.319 --> 00:29:12.319 The inf I mean, I don't know if you saw just today uh the announcement. 00:29:12.319 --> 00:29:16.960 So Pagani's putting a um um a showroom here in Nashville. 00:29:16.960 --> 00:29:17.920 I did not know that. 00:29:17.920 --> 00:29:23.680 Yeah, so I think as of right now, I think there are 19 Pagani uh cars here in in Middle Tennessee. 00:29:23.680 --> 00:29:24.400 No kidding. 00:29:24.400 --> 00:29:29.279 And so you're talking about uh that's probably third in the United States. 00:29:29.279 --> 00:29:29.920 Wow. 00:29:29.920 --> 00:29:32.640 And I mean it's gonna be pretty high on the list worldwide. 00:29:32.880 --> 00:29:33.599 Oh, a hundred percent. 00:29:33.599 --> 00:29:44.400 Well, it but but Pagani, Oracle, Amazon, you know, like with GE, it just uh Ford, you know, down the road a little bit. 00:29:44.400 --> 00:29:50.880 And um, it's just it's a very interesting mix of industry and creativity. 00:29:50.880 --> 00:30:05.519 This is one thing I'll say about Nashville, and and one of the main reasons, or I think that I'm glad that I started this here is that it's I've never been surrounded by so many people who aren't afraid to dream a little bit. 00:30:05.519 --> 00:30:20.319 And then people who are also in the ecosystem of of this city that are happy to

support those dreams, however that may look, you know, whether it's from the sidelines or as a partner or as an investor. 00:30:20.319 --> 00:30:23.200 Um it's just a very interesting mix. 00:30:23.200 --> 00:30:23.680 Yeah. 00:30:24.160 --> 00:30:26.799 Have you have you had a significant mentor along the way? 00:30:29.440 --> 00:30:39.680 Um I I have um let me re let me let me reanswer that question. 00:30:39.680 --> 00:30:42.319 I really haven't, to be honest with you. 00:30:42.319 --> 00:30:57.680 I I haven't had someone that I've gone to on a consistent basis um that I would consider you know 10 to 12 years ahead of me. 00:30:57.680 --> 00:31:05.440 What I have had are a lot of guys I consider brothers that I've linked arms with and talked through problems with. 00:31:05.440 --> 00:31:05.839 Sure. 00:31:05.839 --> 00:31:13.920 And we may be in the same season and we may not have the wisdom, but having the camaraderie there I think has been very helpful. 00:31:13.920 --> 00:31:14.400 Yeah. 00:31:14.720 --> 00:31:17.200 You know, somebody just tell you whether you're out of bounds or not. 00:31:17.440 --> 00:31:17.759 Yeah. 00:31:17.759 --> 00:31:23.039 Just somebody, just somebody I got this idea and they're like, you know, you want to be around honest people. 00:31:23.039 --> 00:31:25.519 They were like, nah, don't do that. 00:31:25.839 --> 00:31:26.079 Right. 00:31:26.079 --> 00:31:27.839 But there's a lot of naysayers too. 00:31:27.839 --> 00:31:28.079 Yeah. 00:31:28.079 --> 00:31:37.680 So it's got to be people that you know that you can you can call them when it goes, when it happens, when when it's a success, yeah, and they're actually going to be happy for you. 00:31:37.680 --> 00:31:38.400 Exactly. 00:31:38.400 --> 00:31:43.279 Because there's so many people that will yeah, that will steer the other way. 00:31:43.759 --> 00:31:44.400 That's true. 00:31:44.400 --> 00:31:49.279 I I honestly I this may sound harsh, but I try not to be around those people. 00:31:49.279 --> 00:31:49.680 Yeah. 00:31:49.680 --> 00:31:51.279 I just don't surround myself with them. 00:31:51.279 --> 00:31:52.000 You can't. 00:31:52.319 --> 00:31:53.599 It'll just suck the life out of you. 00:31:53.599 --> 00:31:54.160 It does. 00:31:54.160 --> 00:31:54.880 It's not worth it. 00:31:54.880 --> 00:31:55.359 Yeah. 00:31:55.359 --> 00:31:59.039 Now, uh, as far as those people, are they are they people you've known your whole life? 00:31:59.039 --> 00:32:01.759 Are they people that uh you come to know later in life? 00:32:01.839 --> 00:32:05.039 What well what yeah, I mean, I you know, I've got brothers. 00:32:05.039 --> 00:32:07.359 Um that my family has been very supportive. 00:32:07.359 --> 00:32:16.079 Um, but just a couple of guys in particular come to mind for me here in Nashville that I met since I've been here, yeah, that I really connected with. 00:32:16.079 --> 00:32:19.039 And um I'll just shout out a couple of them. 00:32:19.039 --> 00:32:22.799 Bruce Fanzil, if you're watching, Michael Steinbrook, if you're watching. 00:32:22.799 --> 00:32:34.160 Um, you know, uh those guys among others, just being there like at the very beginning when this is just a seed of a thought. 00:32:34.160 --> 00:32:37.200 And um I'll just share a quick story. 00:32:37.200 --> 00:32:43.920 I was literally sitting on my patio with Bruce when I shared the whole vision of this thing with him. 00:32:43.920 --> 00:32:55.920 And he's he's so he's so good at taking things from the abstract and breaking them down into measurable and achievable steps. 00:32:55.920 --> 00:32:56.400 Sure. 00:32:56.400 --> 00:33:00.319 He really coached me through a lot of the very beginning of this. 00:33:00.319 --> 00:33:07.200 And I I I wouldn't have known exactly how to get started without some of his advice. 00:33:07.200 --> 00:33:07.519 Yeah. 00:33:07.519 --> 00:33:08.160 You know? 00:33:08.640 --> 00:33:14.880 Well, I think you've got entrepreneurs that are um kind of like the old school like roombox, yeah. 00:33:14.880 --> 00:33:18.240 Just run into things and they they turn whenever they run into something. 00:33:18.400 --> 00:33:18.640 Yeah. 00:33:18.720 --> 00:33:18.799 Yeah. 00:33:18.799 --> 00:33:25.599 And then you have the next generation uh which you know maps it out and then and then operates systematically. 00:33:25.599 --> 00:33:30.240 And I I think as an entrepreneur, you gotta be willing to do a little bit of both. 00:33:30.240 --> 00:33:30.799 Yeah. 00:33:30.799 --> 00:33:36.319 Because they both have their pluses and minuses if you're gonna if you're gonna survive it. 00:33:36.559 --> 00:33:37.279 That's so true. 00:33:37.279 --> 00:33:37.759 Yeah. 00:33:37.920 --> 00:33:49.119 You know, and you know, also too, and I think that's one reason why Nick introduced us, is you know, the whole premise of the Charge Forward podcast is people who default default to charging forward when other people would give up. 00:33:49.200 --> 00:33:49.680 Yeah. 00:33:49.920 --> 00:34:04.400 And as an entrepreneur, you've got to do that to to to step out of um a job, a career as being a pilot that you wanted to do into now I'm gonna be a manufacturer of watches in this niche market. 00:34:04.400 --> 00:34:04.640 Yeah. 00:34:04.640 --> 00:34:09.280 And I'm gonna make it a success, and I've got to because I'm gonna put food on the table for my family. 00:34:09.280 --> 00:34:09.840 That's right. 00:34:09.840 --> 00:34:10.400 You know. 00:34:11.119 --> 00:34:25.679 Yeah, there there's um I I think through all the experiences I've had, the common denominator I I feel like I have found is this comfortability with ambiguity. 00:34:25.679 --> 00:34:43.679 And I whether it's learning to fly or going and getting an MBA with a young family or starting a watch brand, um, I've learned how to be comfortable in ambiguous seasons and being okay with it. 00:34:43.679 --> 00:34:54.320 That's I feel like that's if if there's one thing I could point to the success

we've had now, it's just being living in that tension. 00:34:54.320 --> 00:34:55.199 Yeah, you know? 00:34:55.199 --> 00:34:56.239 That's cool. 00:34:56.239 --> 00:34:57.280 Yeah, yeah. 00:34:57.280 --> 00:35:04.800 Because you do, it's like you uh a friend of mine who is becoming a mentor now, his name's Paul. 00:35:04.800 --> 00:35:10.880 Um, he gave me that same analogy about the room, but he's like, you know, if you don't know what to do, you just gotta start moving sometimes. 00:35:10.880 --> 00:35:14.480 And so he it's like it's eventually gonna find its way out of the room. 00:35:14.480 --> 00:35:14.880 Yeah. 00:35:14.880 --> 00:35:19.039 And um uh so that's a great analogy. 00:35:19.039 --> 00:35:23.360 And but sometimes it's funny, I don't know. 00:35:23.360 --> 00:35:32.159 Starting out, I I tend to have more success just by hitting a bunch of different walls, more success doing that than I do planning anything. 00:35:32.480 --> 00:35:35.679 Well, so many people get stuck in the planning stage. 00:35:35.679 --> 00:35:40.159 Yeah, you know, they're they plan it to death and it it never happens. 00:35:40.159 --> 00:35:40.719 Yeah. 00:35:40.719 --> 00:35:43.920 Um, and then you've got the ready fire aim people. 00:35:43.920 --> 00:35:44.480 Yeah. 00:35:44.480 --> 00:35:49.039 And you know, I've I've got a I've got a great friend that that is that is just how he operates. 00:35:49.039 --> 00:35:49.440 Yeah. 00:35:49.440 --> 00:36:00.000 And I feel like that's that's the only way that he could operate because otherwise, when he does have time to plan, he'll plan right up to the point where it becomes uh 9-1-1. 00:36:00.239 --> 00:36:01.920 Yeah, and you gotta get it over the line. 00:36:01.920 --> 00:36:04.239 I you you you bring up a really good point though. 00:36:04.239 --> 00:36:12.800 I and I think as I think more carefully about this, I do know that like when I go to a trade show now, I plan that out to a T. 00:36:12.800 --> 00:36:24.639 Like it is detailed, and I think the people that work with me get a little bit annoyed by it, but I'm so particular about everything that is in that booth because I know it works, you know. 00:36:24.639 --> 00:36:27.440 Uh, but when I first started, you just kind of go for it. 00:36:27.440 --> 00:36:28.480 Yeah, you're just winging it. 00:36:28.480 --> 00:36:28.800 Yeah. 00:36:28.800 --> 00:36:33.440 But but I think as you learn along the way, you take those lessons with you and and you get better. 00:36:33.599 --> 00:36:33.840 Yeah. 00:36:33.840 --> 00:36:34.079 Yeah. 00:36:34.079 --> 00:36:39.760 Well, and too, I mean, I I look at time pieces as, you know, they're precise. 00:36:39.760 --> 00:36:40.320 Yeah. 00:36:40.320 --> 00:36:49.519 So someone expects your booth to operate correctly and not to be cluttered and not have things there that don't serve a purpose. 00:36:49.519 --> 00:36:50.320 Right. 00:36:50.320 --> 00:36:56.480 So if it was messy, I don't think you would be serving your customer base. 00:36:56.480 --> 00:36:59.760 It's not what they're after, you know. 00:36:59.920 --> 00:37:09.440 Um, and we just know we we're beginning to see who we are as as a as a brand and not just as a product. 00:37:09.440 --> 00:37:10.000 Yeah. 00:37:10.000 --> 00:37:10.480 You know. 00:37:10.880 --> 00:37:12.559 Now, what does the company look like today? 00:37:12.559 --> 00:37:15.360 I mean, uh uh and are you manufacturing in-house? 00:37:15.360 --> 00:37:16.800 Uh, do you have a sales team? 00:37:16.800 --> 00:37:17.679 What what is it? 00:37:18.960 --> 00:37:22.719 Um well, starting out, it was me, myself, and I. 00:37:22.719 --> 00:37:24.159 I was a solopreneur. 00:37:24.159 --> 00:37:27.840 Uh and I I had to convince people to do stuff with me. 00:37:27.840 --> 00:37:29.920 Again, Bruce was one of them. 00:37:29.920 --> 00:37:32.800 Just a lot of graciousness there. 00:37:32.800 --> 00:37:36.400 And um, but uh, we've grown a little bit. 00:37:36.400 --> 00:37:38.880 I have a director of operations now, Ashley Turner. 00:37:38.880 --> 00:37:39.679 She's incredible. 00:37:39.679 --> 00:37:41.679 Um so she works for me. 00:37:41.679 --> 00:37:49.440 She's actually in Cleveland right now doing a um a show with the National Businessman's Aviation Association, so I could be here. 00:37:49.440 --> 00:37:50.000 Okay. 00:37:50.000 --> 00:37:55.039 And so um, so it's us, and then I do have contractors I use. 00:37:55.039 --> 00:37:58.880 I have a contract industrial designer, contract engineer. 00:37:58.880 --> 00:38:01.760 Um, and I was very fortunate. 00:38:01.760 --> 00:38:11.599 I we we got to a place where we were making enough um waves in the market that we were able to attract a really, really good investor. 00:38:11.599 --> 00:38:12.000 Yeah. 00:38:12.000 --> 00:38:20.800 And so they didn't just bring capital, they brought relationships, and they brought a whole team of um marketing gurus to help to help us. 00:38:20.800 --> 00:38:22.480 And so I've been very thankful for that. 00:38:22.480 --> 00:38:23.360 So it's grown. 00:38:23.360 --> 00:38:32.159 You know, I'm I'm still in the driver's seat and uh, you know, just kind of directing traffic, but uh it's it's grown from where it is now. 00:38:32.159 --> 00:38:37.599 Um we do manufacture when you say in-house, it's interesting. 00:38:37.599 --> 00:38:43.599 My partner, my manufacturing partner's in Ohio, and we have to get pieces from all over the world. 00:38:43.599 --> 00:38:43.920 Sure. 00:38:43.920 --> 00:38:56.159 Um so we get pieces from Switzerland, we get leather from the U.S., we get, you know, uh uh sapphires from Asia, and we all of it has to be designed and engineered very precisely. 00:38:56.159 --> 00:39:07.760 And we bring all of those pieces into Ohio separately, put them together there by hand, test them by hand, and then it's shipped from Ohio to my facility in Nashville. 00:39:07.760 --> 00:39:08.400 I love it. 00:39:08.400 --> 00:39:08.960 Yeah. 00:39:09.199 -->

00:39:12.719 Now uh I did see y'all went live earlier. 00:39:12.719 --> 00:39:13.119 Yeah. 00:39:13.119 --> 00:39:21.840 And you were talking about a specialized coating that you that you put on the uh certain pieces of the watch so that they can be seen in the dark. 00:39:22.159 --> 00:39:22.559 Yeah. 00:39:22.559 --> 00:39:26.159 So it's uh it's called uh Super Nerdy. 00:39:26.159 --> 00:39:29.360 It's X1 grade super luminova. 00:39:29.360 --> 00:39:30.000 Okay. 00:39:30.000 --> 00:39:38.079 So um that stuff is expensive, and that and that's what I mean, I think elevates our watches a little bit. 00:39:38.079 --> 00:39:42.639 Um but we do put it on every one of our watches so you can see it at night. 00:39:42.639 --> 00:39:49.280 Uh it takes it either needs to be in lamplight or in the sunlight for at least an hour to two hours, and it'll last you to good enough. 00:39:49.280 --> 00:39:51.119 Yeah, for three or four hours at night. 00:39:51.119 --> 00:40:01.119 Um the technically X1 grade is 60% brighter after two hours of usage than standard grade. 00:40:01.119 --> 00:40:01.599 Okay. 00:40:01.599 --> 00:40:04.559 And so I was like, you know what, let's just let's go for it. 00:40:04.559 --> 00:40:05.760 Let's put the good stuff on it. 00:40:05.760 --> 00:40:08.159 And so you will see it if you get one of our watches. 00:40:08.159 --> 00:40:08.480 Right. 00:40:08.480 --> 00:40:14.400 I think you should absolutely uh then uh at night it'll just sit by your nightstand and just glow all night. 00:40:14.400 --> 00:40:14.800 Yeah. 00:40:14.800 --> 00:40:15.199 Yeah. 00:40:15.199 --> 00:40:15.760 Okay. 00:40:15.760 --> 00:40:16.239 Yeah. 00:40:16.480 --> 00:40:22.480 And so is was that from feedback or was that from a personal preference or it was feedback. 00:40:22.559 --> 00:40:22.880 Yep. 00:40:22.880 --> 00:40:25.679 So uh let me go into the design of the watch really quickly. 00:40:25.679 --> 00:40:36.800 So the the the dual time zones that I mentioned earlier, the way that we were able to accomplish that, um there there are GMT watches out there, there have been for decades. 00:40:36.800 --> 00:40:38.480 It's not anything new. 00:40:38.480 --> 00:40:43.760 Um we just designed it in a way that makes it much more intuitive to read. 00:40:43.760 --> 00:40:52.400 And if you if you look at our website, mycallsign.com, uh, you'll go there and you'll see the second time zone in a crescent window. 00:40:52.400 --> 00:40:55.119 That is the GMT hour. 00:40:55.119 --> 00:41:02.320 Um by putting it in that wheel, it just makes it very easy to understand what the GMT time is compared to local. 00:41:02.320 --> 00:41:05.599 Most GMT watches have a fourth hour hand. 00:41:05.599 --> 00:41:09.840 Uh, and it can get a little bit confusing about which hand is pointing to which hour. 00:41:09.840 --> 00:41:10.159 Sure. 00:41:10.159 --> 00:41:14.880 And so we didn't we didn't reinvent the wheel, we just made it a little bit nicer one. 00:41:14.880 --> 00:41:15.360

Right. 00:41:15.360 --> 00:41:16.159 Easier to read. 00:41:16.159 --> 00:41:17.119 Easier to read. 00:41:17.119 --> 00:41:17.920 That's perfect. 00:41:17.920 --> 00:41:19.760 Yeah, much flicker design. 00:41:20.079 --> 00:41:37.199 Well, and I'm you know, I'm not a pilot, but just thinking about it, you've got you've got things that each hand is going on, sometimes feet, you've got a bajillion um styles and gauges and yeah, you know, all over the place. 00:41:37.199 --> 00:41:41.840 Uh switches, I mean you name in you know every aircraft is different, I'm sure. 00:41:41.840 --> 00:41:42.239 Yeah. 00:41:42.239 --> 00:41:51.519 Um, but with all that going on, the last thing you want to be doing is trying to figure out what something is as opposed to just knowing. 00:41:51.599 --> 00:41:51.920 Yep. 00:41:51.920 --> 00:41:53.840 Yeah, you you don't want to. 00:41:53.840 --> 00:42:01.119 Early on, one of our marketing phrases was uh the cockpit doesn't fit on the wrist and it's not supposed to. 00:42:01.119 --> 00:42:03.840 You want to minimize distractions and not create new ones. 00:42:03.840 --> 00:42:05.119 It's another one we used. 00:42:05.119 --> 00:42:09.599 Um less bulky, less complex alternative to your traditional aviator. 00:42:09.599 --> 00:42:13.280 And um yeah, it's interesting in the flight environment. 00:42:13.280 --> 00:42:25.119 The entire goal you break things down by flight segments, and there's certain things you do within each flight segment, and there's certain checklists that you follow, but it's all very, you know, regimented. 00:42:25.119 --> 00:42:34.000 Uh and that's that's to make it simple, make it a very complex system seem more simple and easier to understand. 00:42:34.000 --> 00:42:40.480 And so um I feel like uh you know a pilot's tool should should mirror that. 00:42:40.719 --> 00:42:40.880 Yeah. 00:42:40.880 --> 00:42:54.960 Has there been anything that the the audience or the um the support the the people who are buying it um they've said they don't want that you kind of wish they did? 00:42:55.840 --> 00:42:56.880 That's a good question. 00:42:56.880 --> 00:43:01.199 Is there anything that they've said they don't want that I wish that they did? 00:43:01.280 --> 00:43:10.239 Aaron Powell Meaning you would like to have it personally, but it feels like that's not something that your audience or that your um your buyers are interested in. 00:43:10.800 --> 00:43:12.639 Yeah, there is something. 00:43:12.639 --> 00:43:20.400 Um I don't know if I want to mention it because I'm still I might still want to do it. 00:43:20.400 --> 00:43:22.400 Um maybe this will inspire them. 00:43:22.400 --> 00:43:26.000 No, it's I I tend to, I'm just gonna be honest. 00:43:26.000 --> 00:43:30.719 I tend to make things more complicated than they need to be. 00:43:30.719 --> 00:43:34.880 I'm I'm I'm my own worst enemy in that way sometimes. 00:43:34.880 --> 00:43:46.559 And you know, I'm just convinced that having the ability to change time zones without having to pull the crown of the watch out would be a feature people would really love. 00:43:46.559 --> 00:43:54.800 And we do have feedback that um would support that, but it's not it's not a tremendous amount of feedback. 00:43:54.800 --> 00:44:01.119 Okay, you know, and there's there are some other ways that I've looked into to Figuring that out. 00:44:01.119 --> 00:44:14.239 The advantage to that would be it'd be very s it's super easy for a pilot or anybody else just to twist one or two knobs to just change the time versus having to pull unscrew it, wind it, and screw it back in. 00:44:14.239 --> 00:44:15.360 Gotcha. 00:44:15.360 --> 00:44:16.159 Gotcha. 00:44:16.639 --> 00:44:18.159 Um interesting. 00:44:18.159 --> 00:44:22.320 And so what iteration or I I guess how many models do you have now? 00:44:23.840 --> 00:44:35.039 Um in inventory, we have um six variations of our discovery, and we have three variations of our Wright Brothers series. 00:44:35.039 --> 00:44:50.079 In production, we have one, two, three, four, five, six, seven, eight, nine more variations of watches coming out later this fall. 00:44:50.079 --> 00:44:56.239 So um definitely expect to see some more options on our site uh later this year. 00:44:56.239 --> 00:45:05.119 Um but you know that it's all a result of of just what we've been able to build with our first couple of watches that we've put out there. 00:45:05.360 --> 00:45:05.679 Yeah. 00:45:05.679 --> 00:45:06.159 Yeah. 00:45:06.159 --> 00:45:19.920 So um you you mentioned uh a very critical piece and an interesting story is the Wright brothers family had some role kind of involved in in the evolution of your company. 00:45:19.920 --> 00:45:20.639 Oh, 100%. 00:45:20.639 --> 00:45:22.639 Please uh please share. 00:45:23.039 --> 00:45:27.920 Well, uh so as I mentioned, you go from one step to another. 00:45:27.920 --> 00:45:37.519 And um we went to Sun and Fun literally the first year at Sun and Fun, I was able to meet representatives of the family. 00:45:37.519 --> 00:45:39.119 Uh and that connection came. 00:45:39.119 --> 00:45:43.440 Again, I've I've told this story to Nick, but I I want to share it with your audience as well. 00:45:43.440 --> 00:45:45.519 Uh, we're a homeschool family. 00:45:45.519 --> 00:45:46.000 Okay. 00:45:46.000 --> 00:45:53.199 And my oldest son was asked to do a uh research and report on any great historical American figure. 00:45:53.199 --> 00:45:55.840 Out of everybody, he chose the Wright brothers. 00:45:55.840 --> 00:45:56.159 Okay. 00:45:56.159 --> 00:46:02.880 Researched them for three months, did a report, made a presentation uh to his class and peers. 00:46:02.880 --> 00:46:08.719 The next week after that presentation, he and uh my wife and our boys were down there with me. 00:46:08.719 --> 00:46:16.480 Well, the Wright family has a booth there because they they just enjoy being part of the aviation community and they like sharing the personal history.

00:46:16.480 --> 00:46:35.039 And uh their representatives, um Ken and Joanne Botts, um, who who handle a lot of the family um licensing and and helping keep the name in the aviation world, they met my son and because he walked by their booth and started asking all these questions, and they were just enamored by his knowledge. 00:46:35.039 --> 00:46:36.079 They're like, Who are you? 00:46:36.079 --> 00:46:36.880 Where did you come from? 00:46:36.880 --> 00:46:37.599 What is this? 00:46:37.920 --> 00:46:39.679 So did somebody put you up to this? 00:46:39.920 --> 00:46:40.239 Yeah, yeah. 00:46:40.239 --> 00:46:45.599 And um, and so, and then my wife had the idea, she was like, You really got to go talk to my husband. 00:46:45.599 --> 00:46:52.159 So it was because of really because of her um and Keen that that connection happened. 00:46:52.159 --> 00:47:00.639 And sure enough, Ken comes over, I don't know who he is, and he came over the first day and just introduced himself, if memory serves. 00:47:00.639 --> 00:47:08.559 And he just asked questions about our brand and what we were doing and and how it got started, and um uh which is a great conversation. 00:47:08.559 --> 00:47:11.840 And then he came back the next day and started asking some more. 00:47:11.840 --> 00:47:14.719 And I just asked him, Are you an attendee or a vendor? 00:47:14.719 --> 00:47:17.360 He said, Well, I'm a vendor, and I said, Oh, cool, who are you with? 00:47:17.360 --> 00:47:20.639 And he said, Well, I met your wife and your son, and you know, we were over there. 00:47:20.639 --> 00:47:26.880 And then before he told me, uh, he said, Would you ever consider a licensing opportunity? 00:47:26.880 --> 00:47:30.320 And I said, Well, it depends on what that means and who it would be with. 00:47:30.320 --> 00:47:32.639 And he said, Well, what about with the Wright family? 00:47:32.639 --> 00:47:34.320 And I said, You mean the Wright brothers? 00:47:34.320 --> 00:47:37.440 And he's like, Yeah, and I said, Well, yeah, do you know them? 00:47:37.440 --> 00:47:39.199 He's like, Well, I actually do. 00:47:39.599 --> 00:47:40.000 Yeah. 00:47:40.239 --> 00:47:41.920 So that's how that happened. 00:47:41.920 --> 00:47:45.119 And um it wasn't right away. 00:47:45.119 --> 00:48:00.079 Like he was still vetting us, and we had a few conversations after the fact, but ultimately uh they decided to um let us represent their family name uh in in the watch world and and beyond. 00:48:00.079 --> 00:48:03.760 And so um an incredible honor. 00:48:03.760 --> 00:48:10.159 And so that one collaboration has opened the door to so many more, you know. 00:48:10.159 --> 00:48:11.199 I'd imagine, yeah. 00:48:11.199 --> 00:48:17.280 Yeah, that we've that we've been a part of and and now are literally in the process of producing. 00:48:17.679 --> 00:48:18.400 That's fantastic. 00:48:18.400 --> 00:48:19.679 Yeah, that's fantastic. 00:48:19.679 --> 00:48:27.519 Um if you guys have not been there yet, I would absolutely advise taking the family to the Ford Museum in Dearborn, Michigan. 00:48:27.519 --> 00:48:28.079 Okay. 00:48:28.079 --> 00:48:30.559 Um so it's got everything there. 00:48:30.559 --> 00:48:39.199 And in fact, uh, if you go during the summertime, so I think late April through early September, the Ford Farm is open as well. 00:48:39.199 --> 00:48:41.920 And so you can drive a T model around the farm. 00:48:42.159 --> 00:48:42.719 Oh man. 00:48:43.039 --> 00:48:56.480 Um and uh Henry Ford bought what uh the way I understand it, he bought the original Wright Brothers garage, had it disassembled and moved to his it's a museum, but it's also a working farm. 00:48:56.480 --> 00:49:06.800 Um but he's got not only that, uh, you know, there's other critical um pivots in his not just American history, but history period. 00:49:06.800 --> 00:49:09.840 Like uh Schwarzki's first helicopter is there. 00:49:09.840 --> 00:49:10.559 Oh wow. 00:49:10.559 --> 00:49:17.599 Um I think Walt Whitman's home was moved there, the childhood home of uh Henry Ford himself. 00:49:17.599 --> 00:49:18.880 That home is there. 00:49:18.880 --> 00:49:30.719 But it it's also, you know, they they started the museum with they moved one of the generators from the original Ford factory plant there because it's six or seven stories tall. 00:49:30.719 --> 00:49:34.639 So they couldn't move it in after, and they built the museum around it. 00:49:34.639 --> 00:49:38.400 But especially with three boys and that sounds like a ton of fun. 00:49:38.400 --> 00:49:39.679 It is a summer too. 00:49:39.679 --> 00:49:41.679 You can easily spend Dearborn, Michigan. 00:49:41.679 --> 00:49:42.480 Dearborn, Michigan. 00:49:42.480 --> 00:49:42.639 Okay. 00:49:42.639 --> 00:49:44.239 You can easily spend three days there. 00:49:44.239 --> 00:49:44.639 Yeah. 00:49:44.639 --> 00:49:48.880 Uh there's a um the Ford Hotel. 00:49:48.880 --> 00:49:50.719 It's like part of the autograph collection. 00:49:50.719 --> 00:49:52.400 It's just down the street from there. 00:49:52.400 --> 00:49:53.840 Wonderful place to stay with the family. 00:49:54.159 --> 00:49:54.320 Okay. 00:49:54.320 --> 00:49:55.360 I'll check it out. 00:49:55.360 --> 00:49:56.559 I'll talk to Courtney about it. 00:49:56.559 --> 00:49:59.199 We're always looking for some interesting things to go and do. 00:49:59.199 --> 00:50:03.280 Um, you know, we we like taking them to historical places. 00:50:03.280 --> 00:50:07.119 Uh they've been they've been to Dayton with me and you know, things like that. 00:50:07.119 --> 00:50:08.000 So it's a great idea. 00:50:08.320 --> 00:50:08.559 Yeah. 00:50:08.559 --> 00:50:18.400 Well, and it you know, some of the things that they have there you wouldn't even anticipate, like the the airplanes or the things that you know they have uh different decades of homes. 00:50:18.400 --> 00:50:18.960 Yeah, yeah. 00:50:18.960 --> 00:50:25.840 So you can walk into a living room that would have been in the 50s or the

forties or the 70s, and you know what's in there. 00:50:25.840 --> 00:50:31.840 Um, and then it's obviously it's automobiles and uh equipment that changed the landscape. 00:50:31.840 --> 00:50:32.400 Wow. 00:50:32.400 --> 00:50:34.639 Uh but just a fantastic experience. 00:50:34.639 --> 00:50:36.079 That sounds incredible. 00:50:36.079 --> 00:50:38.000 Yeah, and your boys won't forget it. 00:50:38.000 --> 00:50:39.440 It's oh yeah, it's dramatic. 00:50:39.679 --> 00:50:47.760 Well, we did we did take him to the this doesn't quite equate, but we did take him to the Corvette Museum. 00:50:47.760 --> 00:50:48.239 Oh yeah. 00:50:48.239 --> 00:50:51.679 And right across the the border, the state border in Kentucky. 00:50:51.679 --> 00:50:53.599 And uh that was gorgeous. 00:50:53.599 --> 00:50:56.079 Oh, you know, so they they love doing stuff like that. 00:50:56.400 --> 00:51:00.400 Now from Alabama since you're from Alabama, have you ever taken them to Barber Raceway? 00:51:00.400 --> 00:51:00.960 No. 00:51:00.960 --> 00:51:02.079 Oh, it's beautiful. 00:51:02.079 --> 00:51:05.119 Uh unfortunately, the the founder just just passed away. 00:51:05.119 --> 00:51:05.599 Okay. 00:51:05.599 --> 00:51:12.159 Um, but he curated just an amazing world-class collection um of motorcycles predominantly. 00:51:12.159 --> 00:51:12.800 Interesting. 00:51:12.800 --> 00:51:19.039 But every single one of them, there's thousands of them, every single one of them runs and races on the racetrack every year. 00:51:19.039 --> 00:51:19.599 Wow. 00:51:19.599 --> 00:51:28.960 And so everything that is there, everything from you know the the original bicycles that were motorized all the way up through concept vehicles and that type of thing. 00:51:28.960 --> 00:51:29.280 Yeah. 00:51:29.280 --> 00:51:32.800 And then Barber Raceway just in general is a a world-class track. 00:51:32.800 --> 00:51:37.599 I mean it's it's it's beautiful in the way that some of your European tracks are beautiful. 00:51:38.159 --> 00:51:38.800 Where is it at? 00:51:38.960 --> 00:51:40.719 Uh it's just outside of uh Birmingham. 00:51:40.960 --> 00:51:42.559 Oh, it's yeah, it's just right there. 00:51:42.880 --> 00:51:44.079 I grew up just south of Birmingham. 00:51:44.159 --> 00:51:44.960 I should know that. 00:51:45.280 --> 00:51:48.960 Uh but it's it's beautiful and and again, something great to take the family to. 00:51:48.960 --> 00:51:49.199 Okay. 00:51:49.199 --> 00:51:51.840 Um something they'll talk about for years. 00:51:52.239 --> 00:51:53.199 Oh, I'm sure, man. 00:51:53.199 --> 00:51:56.559 So there's a lot of little like diamonds hidden around. 00:51:56.559 --> 00:51:57.119 Oh, yeah. 00:51:57.119 --> 00:51:57.920 Like that. 00:51:57.920 --> 00:51:58.480 Oh, yeah. 00:51:58.480 --> 00:51:59.760 That are good to hear about. 00:52:00.000 --> 00:52:00.320 Yeah. 00:52:00.559 --> 00:52:09.039 Um, but it's fun, you know, and you know, being a dad, like you're always looking for something to yeah, to

like get them around and expose them to. 00:52:09.039 --> 00:52:18.639 I was just in um San Diego, I'd mentioned for uh a uh a conference, and because we homeschool, I'm able to take the boys with me on some of them. 00:52:18.639 --> 00:52:22.320 And every now and then I'll just take one or I'll take, you know, two with me. 00:52:22.320 --> 00:52:26.719 And I I was able to take Ellis out to this one and we had a chance to go see the Midway. 00:52:26.719 --> 00:52:38.320 And uh I was just I was amazed the thing just gorgeous, like the what what it did and how long it was in service and all the things that they take you through. 00:52:38.320 --> 00:52:45.760 For me as a pilot, like getting up there in the box and seeing where they like call the planes in, that was just such a treat. 00:52:45.760 --> 00:52:46.960 Yeah, that was really cool. 00:52:46.960 --> 00:52:47.760 That's awesome. 00:52:47.760 --> 00:52:48.559 Yeah. 00:52:48.880 --> 00:52:53.119 Now not on the uh it's kind of in the same path, but sure. 00:52:53.119 --> 00:53:00.400 So since you are a pilot, what is your opinion of uh the famous pilot movie? 00:53:00.400 --> 00:53:01.840 What what did you think of Maverick? 00:53:01.840 --> 00:53:03.280 Oh, loved it. 00:53:03.280 --> 00:53:04.400 Yeah, totally loved it. 00:53:04.559 --> 00:53:11.920 I mean, you know, there's I just am amazed at how well that was produced. 00:53:11.920 --> 00:53:13.920 I it was just incredible. 00:53:13.920 --> 00:53:20.719 Obviously, there's a lot of embellishment, you know, for uh everything because it is for entertainment. 00:53:20.719 --> 00:53:22.480 It's a movie, it's for entertainment. 00:53:22.480 --> 00:53:29.920 But you know, I I've not I've never flown in an F-18 or off of a carrier, so I can't really speak with authority about that. 00:53:29.920 --> 00:53:38.239 But I can tell you, like, you know, I mean, the G's they were pulling, a lot of those I I'd read were real, and and I understand that. 00:53:38.239 --> 00:53:39.760 And I know what that feels like. 00:53:39.760 --> 00:53:42.960 And, you know, so I give a lot of credit to it, but I loved it. 00:53:42.960 --> 00:53:45.280 It was just such a love letter to aviation, in my opinion. 00:53:45.280 --> 00:53:45.760 That's great. 00:53:45.760 --> 00:53:46.480 It's really cool. 00:53:46.480 --> 00:53:47.119 That's awesome. 00:53:47.119 --> 00:53:48.000 And uh yeah. 00:53:48.159 --> 00:53:48.559 Yeah. 00:53:48.559 --> 00:53:56.239 Um, now i do I am I remembering this correctly, that you've got uh partnership coming up or something going on with the American Legion? 00:53:56.559 --> 00:53:56.800 Yeah. 00:53:56.800 --> 00:54:02.239 So, so um last fall uh I was able to meet American Legion. 00:54:02.239 --> 00:54:06.960 Um my investor actually introduced us, and they really loved what we did with the Wright family. 00:54:06.960 --> 00:54:13.280 And I think that's one of the reasons we got the opportunities because we had such a good collaboration with uh them. 00:54:13.280 --> 00:54:22.239 And they they really were looking for something to do to help commemorate the country's 250th, as were we. 00:54:22.239 --> 00:54:22.719 Yeah. 00:54:22.719 --> 00:54:29.280 And so it became, I think it became a very natural step for both of us to take and say, hey, let's just do this together. 00:54:29.280 --> 00:54:42.800 And so I was very honored to be invited by them to create a watch for Legion members that have their specific branding and colors and emblems engraved on the watches. 00:54:42.800 --> 00:54:46.800 They are phenomenal, they are spectacular watches if you haven't seen them. 00:54:46.800 --> 00:54:50.000 Mycallsign.com and then check out American Legion. 00:54:50.000 --> 00:54:55.920 We spent a lot of time just trying to figure out how we can incorporate their history and what they represent into this series. 00:54:55.920 --> 00:54:56.400 Yeah. 00:54:56.400 --> 00:55:02.000 And uh a portion of the proceeds from all those sales goes back to the Legion itself to support their members. 00:55:02.000 --> 00:55:02.480 Yeah. 00:55:02.480 --> 00:55:09.280 Um, and I just man, just a dream to be able to do this with them for the country's 250th. 00:55:09.519 --> 00:55:09.840 Yeah. 00:55:09.840 --> 00:55:11.360 Well, it's an exciting time. 00:55:11.360 --> 00:55:12.400 It's really cool. 00:55:12.559 --> 00:55:12.800 Yeah. 00:55:12.800 --> 00:55:13.280 Yeah. 00:55:13.519 --> 00:55:14.159 Absolutely. 00:55:14.159 --> 00:55:15.440 So what's what's next? 00:55:15.440 --> 00:55:18.239 I mean, you got so you've got nine watches coming out. 00:55:18.239 --> 00:55:19.760 Uh nine models, variations. 00:55:20.079 --> 00:55:24.079 Yeah, I gotta be careful because two of them are variations of what we already have. 00:55:24.079 --> 00:55:28.000 We have two discovery variations coming out that are American Legion specific. 00:55:28.000 --> 00:55:31.039 And we have two new watches. 00:55:31.039 --> 00:55:37.679 One is the waypoint, um, and then the other one is the cadre, and then there's variations of each of those. 00:55:37.679 --> 00:55:38.079 Sure. 00:55:38.079 --> 00:55:43.119 So really two new watches and then variations for everything. 00:55:43.119 --> 00:55:43.519 Sure. 00:55:43.519 --> 00:55:45.440 So um, but what is new? 00:55:45.440 --> 00:55:52.239 Um we have an American Legion version of the cadre, but we also have a call sign version of that. 00:55:52.239 --> 00:55:56.480 That will be out in September, and we're only making 150 of those. 00:55:56.480 --> 00:55:57.119 Oh, wow. 00:55:57.119 --> 00:55:58.239 Uh, to start. 00:55:58.239 --> 00:56:10.800 Uh, we're gonna continue to make that watch, but the first 150 have the country's uh age, 250 in in microprint at the top, and on the bottom 1776 to 2026. 00:56:10.800 --> 00:56:14.079 So there's only gonna be 150 of those that have that print on them. 00:56:14.079 --> 00:56:14.880 So that's cool. 00:56:14.880 --> 00:56:16.320 Make sure that you get one.

00:56:16.320 --> 00:56:23.599 Um, we'll be opening those up for pre-order this summer, um, ahead of their scheduled launch in September. 00:56:23.599 --> 00:56:25.280 So just be on the lookout. 00:56:25.280 --> 00:56:26.719 Yeah, no, that's fantastic. 00:56:26.880 --> 00:56:27.519 Yeah, yeah. 00:56:27.519 --> 00:56:32.639 So what you know, as an entrepreneur, as you know, you're you're getting some traction. 00:56:32.639 --> 00:56:39.280 You you're you're uh now you're branching out to some other trade shows, those kinds of things as you see that things are working. 00:56:39.280 --> 00:56:44.960 What's keeping you up at night that where you're so excited about X? 00:56:45.199 --> 00:56:55.119 Like I can't wait for um man, I gotta tell you, I uh so many things. 00:56:55.119 --> 00:57:04.800 Um I'm super excited about this new series coming out um this fall, but we've got we've got some cool things that we're doing. 00:57:04.800 --> 00:57:09.360 Um we're expanding beyond aviation. 00:57:09.360 --> 00:57:17.519 And so we we have um we've just been noticed in other verticals, like Barrett Jackson I mentioned, invited us up. 00:57:17.519 --> 00:57:21.119 That we were so well received by the car community. 00:57:21.119 --> 00:57:30.159 Um and there is another collaboration that's happening next year um that is in that in that vein. 00:57:30.159 --> 00:57:33.440 It's in the car world and it's with an indie car driver. 00:57:33.440 --> 00:57:34.719 I'm not gonna say who it is. 00:57:34.719 --> 00:57:35.280 Okay. 00:57:35.280 --> 00:57:41.440 Uh, but he and I are gonna be designing Call Science First Racing Watch. 00:57:41.440 --> 00:57:41.920 Okay. 00:57:41.920 --> 00:57:42.800 So I like it. 00:57:42.800 --> 00:57:43.840 I'm very excited about that. 00:57:44.000 --> 00:57:44.719 Yeah, that's fun. 00:57:44.719 --> 00:57:45.360 That's fun. 00:57:45.360 --> 00:57:46.960 Well, and you're in the right place for it. 00:57:46.960 --> 00:57:51.840 I mean, Nashville is just it is a hot spot for exotics. 00:57:52.320 --> 00:57:52.719 Oh, yeah. 00:57:52.880 --> 00:57:53.280 Yeah, yeah. 00:57:53.360 --> 00:57:55.679 We were we were able to go to the indie race last year. 00:57:55.679 --> 00:57:56.079 Yeah. 00:57:56.079 --> 00:57:58.800 Uh here in Nashville, and that was uh that was a treat. 00:57:58.800 --> 00:57:59.760 I took my boys to it. 00:57:59.760 --> 00:58:00.559 It was their first time. 00:58:00.559 --> 00:58:05.519 The whole time they're just like, ah, even with the headphones on, it's so loud, you know. 00:58:05.679 --> 00:58:07.039 So it's fun. 00:58:07.039 --> 00:58:08.000 Absolutely. 00:58:08.000 --> 00:58:13.760 Um, so obviously along the way, as an entrepreneur, things are not all sunshine and rainbows. 00:58:13.760 --> 00:58:14.719 Oh man. 00:58:14.719 --> 00:58:23.760 Where what was maybe the toughest point where you were like the the thought of this is not going to work crept in? 00:58:24.159 --> 00:58:26.719 Yeah, man, that's such a good question. 00:58:26.719 --> 00:58:33.440 I can't honestly, I can't say that there was only one of those points. 00:58:33.440 --> 00:58:34.079 Sure. 00:58:34.079 --> 00:58:34.719 Oh yeah. 00:58:34.719 --> 00:58:38.480 You get to you get to inflection points. 00:58:38.480 --> 00:58:39.760 I that's what I call them. 00:58:39.760 --> 00:58:42.559 Um I mean, it happens. 00:58:42.559 --> 00:58:47.199 Like you're you're like, if this doesn't work, that may be it, you know. 00:58:47.199 --> 00:59:00.719 But here's what's remarkable um things that I thought had to work and didn't for us to survive, um something else happened along the way. 00:59:00.719 --> 00:59:14.079 And what I learned is that even in the midst of like this big door that was shut or this this thing that just failed and you spent all this money on it and it did not perform at all. 00:59:14.079 --> 00:59:20.559 Um I have learned that you you literally just have to keep walking. 00:59:20.559 --> 00:59:23.199 You just gotta say, what do I do now? 00:59:23.199 --> 00:59:27.519 And whatever that is, just do it and just keep going. 00:59:27.519 --> 00:59:39.199 I I think I feel like the uh there's a high correlation between uh or inverse correlation between success and attrition. 00:59:39.199 --> 00:59:46.639 And um a friend of mine uh actually said to me, it was a quote I think he read in the book. 00:59:46.639 --> 00:59:48.400 I can't remember who, forgive me. 00:59:48.400 --> 00:59:55.840 But so so much of successfuls so much of what makes a company successful is its ability to survive. 00:59:55.840 --> 01:00:05.840 It's just staying in the game long enough to have enough sales come through or enough deals get over the line that you're able to breathe a little bit. 01:00:05.840 --> 01:00:22.400 And um but you just gotta stay in it and you gotta make a decision in those moments where you could reasonably be done and your spouse and your friends and your family be like, that makes total sense. 01:00:22.400 --> 01:00:24.880 There are a lot of those moments. 01:00:24.880 --> 01:00:36.480 There's a lot, uh, and you gotta be like, you're the you're the only person that keeps it moving forward, yeah. 01:00:36.480 --> 01:00:38.800 You know, and you just have to make that decision. 01:00:38.800 --> 01:00:44.719 So I I I think I've just decided that I'm just gonna keep walking. 01:00:44.719 --> 01:00:45.519 There you go. 01:00:45.519 --> 01:00:46.239 You know? 01:00:46.239 --> 01:00:47.920 So we'll see where it leads. 01:00:47.920 --> 01:00:48.639 I love it. 01:00:48.800 --> 01:00:49.599 I love it. 01:00:49.599 --> 01:00:56.159 Um so this is this is one where we have a we have a little bit of fun with with things. 01:00:56.159 --> 01:01:00.480 And uh so one thing you don't know about me, well you might be able to tell about bowling. 01:01:00.880 --> 01:01:03.119 I know you're the the 300 backward bowler. 01:01:03.199 --> 01:01:03.440 I know. 01:01:03.440 --> 01:01:03.920 All right. 01:01:03.920 -->

01:01:15.519 So if you were going to put on a uh celebrity or a um charity bowling tournament, okay, and you gotta pick four other people to be on your team. 01:01:15.519 --> 01:01:19.360 Anybody throughout history, they can be alive or otherwise. 01:01:19.599 --> 01:01:20.400 Oh man. 01:01:20.400 --> 01:01:22.000 That's a good quest. 01:01:22.000 --> 01:01:25.199 I've never three other people to be on my team. 01:01:25.199 --> 01:01:26.079 Four other people. 01:01:26.079 --> 01:01:30.159 Four other people to be on my I gotta go with Big Lebowski. 01:01:30.159 --> 01:01:34.559 Okay, you know, him him and his buddy John Goodman, I forgot his character's name. 01:01:34.559 --> 01:01:35.039 That's right. 01:01:35.039 --> 01:01:37.519 I'd probably have those two guys on just to have a good time. 01:01:37.519 --> 01:01:38.159 Right. 01:01:38.159 --> 01:01:38.800 You know? 01:01:38.800 --> 01:01:42.639 Um uh who else? 01:01:42.639 --> 01:01:46.719 Um man, who would I like to just bowl a game with? 01:01:46.719 --> 01:01:51.840 You know, I think um geez. 01:01:51.840 --> 01:01:57.440 Um I'm just trying to think of people who would be fun to be around. 01:01:57.440 --> 01:02:00.079 Um heck, I don't know. 01:02:00.079 --> 01:02:04.400 Maybe, yeah, maybe maybe maybe the Wright Brothers to round it out. 01:02:04.400 --> 01:02:11.280 Okay, so the Wright brothers and I and the Big Lebowski and his crew. 01:02:11.599 --> 01:02:11.920 Okay. 01:02:11.920 --> 01:02:22.480 So if you're if you're gonna have somebody who's gonna commentate this this group this bowling uh with you, the Wright brothers, and you know, the Big Lebowski cast, yeah. 01:02:22.480 --> 01:02:24.639 Um who's gonna who's gonna hype this thing up? 01:02:24.639 --> 01:02:26.719 Who's gonna be a our commentator? 01:02:26.719 --> 01:02:28.880 Oh man. 01:02:29.280 --> 01:02:35.599 Um uh it's gotta be the the basketball announcer that's famous. 01:02:35.599 --> 01:02:38.159 Um he's oh I I know who you're talking about. 01:02:38.400 --> 01:02:41.360 Um his name escapes me. 01:02:41.360 --> 01:02:43.119 Yeah, we'll put we'll put it, we'll put it in the show. 01:02:43.519 --> 01:02:43.760 Yeah. 01:02:43.760 --> 01:02:46.559 Um yeah, he but he's like, yeah, baby. 01:02:46.559 --> 01:02:47.039 That guy. 01:02:47.199 --> 01:02:47.760 Dick Vitel? 01:02:47.760 --> 01:02:48.880 Dick Vitel. 01:02:48.880 --> 01:02:49.440 There you go. 01:02:49.440 --> 01:02:49.840 There you go. 01:02:49.840 --> 01:02:50.159 There you go. 01:02:50.159 --> 01:02:50.800 That's who it is. 01:02:50.800 --> 01:02:51.119 Yeah. 01:02:51.119 --> 01:02:54.559 You had to do the you had to impersonate him before I could before I could get to it. 01:02:54.559 --> 01:02:55.119 That's good. 01:02:55.119 --> 01:02:56.159 That's who it would be. 01:02:56.159 --> 01:02:57.039 That's good. 01:02:57.039 --> 01:02:58.639 Um all right. 01:02:58.639 --> 01:03:01.119 So this the slight spin on that. 01:03:01.119 --> 01:03:03.199 This one is uh a little bit more serious. 01:03:03.199 --> 01:03:03.760 Okay. 01:03:03.760 --> 01:03:09.519 So and take it to mean however however you want it to, but how do you want to be remembered? 01:03:10.159 --> 01:03:10.559 Hmm. 01:03:10.559 --> 01:03:12.239 How do I want to be remembered? 01:03:12.239 --> 01:03:14.960 Uh well, I'll answer that personally first. 01:03:14.960 --> 01:03:26.400 I want to be remembered as a as a as a good father, as a good husband, uh, and as a faithful and fun friend. 01:03:26.400 --> 01:03:39.199 Um personally, my brand um for call sign, I I really want it to grow into something that's well beyond me, you know, into a brand that pilots see themselves in. 01:03:39.199 --> 01:03:40.400 And then other people. 01:03:40.400 --> 01:03:46.079 I was sharing with Nick earlier that we've we we're starting to grow beyond aviation a little bit. 01:03:46.079 --> 01:04:00.320 And the the phrase that keeps coming up, and I gotta give a lot of credit to um to uh Eric, who's on on the CMO with my investor, he came up with this phrase uh for those who move with purpose. 01:04:00.320 --> 01:04:05.360 And so um I I think that's just a beautiful concept. 01:04:05.360 --> 01:04:12.480 And to create a brand around that concept and um you know that people resonate with, I would be fine with that. 01:04:12.480 --> 01:04:12.800 Yeah. 01:04:12.800 --> 01:04:15.360 That if if that's what people remembered about our brand. 01:04:15.360 --> 01:04:16.960 For those who move with purpose. 01:04:16.960 --> 01:04:17.280 Yep. 01:04:17.519 --> 01:04:18.000 I like that. 01:04:18.000 --> 01:04:18.400 Yep. 01:04:18.400 --> 01:04:18.960 All right. 01:04:18.960 --> 01:04:20.480 So how does somebody find you? 01:04:20.480 --> 01:04:23.679 How does somebody uh look at your time pieces? 01:04:23.679 --> 01:04:25.760 How do they how do they buy a timepiece? 01:04:25.760 --> 01:04:29.119 Um what's what's the easiest way? 01:04:29.840 --> 01:04:31.760 Uh mycallsign.com. 01:04:31.760 --> 01:04:32.159 Okay. 01:04:32.159 --> 01:04:35.280 Go there, everything we've got available is on the site. 01:04:35.280 --> 01:04:38.320 Um, we ship usually within five to six days. 01:04:38.320 --> 01:04:43.199 Um you can do personalization there on the discoveries, you can get it uh the case back engraved. 01:04:43.199 --> 01:04:51.199 So mycallsign.com uh and then the socials is at callsign watches for Instagram. 01:04:51.199 --> 01:05:01.599 Um and if you are watching this or listening to this and you are at Sun and Fun or you're at Oshkosh, or you're at the Pacific Air Show, or you're at Barrett Jackson, uh, we're gonna see you. 01:05:01.599 --> 01:05:02.480 You come see us. 01:05:02.480 --> 01:05:03.519 We're there, you know. 01:05:03.519 --> 01:05:08.079 Um I people always ask what why you don't have a store. 01:05:08.079 --> 01:05:11.519 Well, it's it's a lot to open a brick and mortar. 01:05:11.519 --> 01:05:12.480 It really is. 01:05:12.480 --> 01:05:20.159 And so maybe one day

we'll have a spot in Franklin, but right now just we're on we're on uh line and at trade shows. 01:05:20.480 --> 01:05:25.039 Now of of the watches that you currently have out, what's your favorite? 01:05:26.960 --> 01:05:28.559 That's such a good question. 01:05:28.559 --> 01:05:35.840 Um I I my heart, I'm my favorite is the bishop. 01:05:35.840 --> 01:05:36.480 Okay. 01:05:36.480 --> 01:05:44.239 Because um I just love the story of uh Orville and Wilbur's dad, and we capture that with that watch. 01:05:44.239 --> 01:05:45.360 It's in honor of him. 01:05:45.360 --> 01:05:45.920 Yeah. 01:05:45.920 --> 01:05:49.360 And um you'll have to go online and and read about it. 01:05:49.360 --> 01:05:52.880 Uh, but I it was just cool to learn about him. 01:05:52.880 --> 01:06:02.480 I actually, just as a quick story, um when the family opened the archives to me, they had to put Gloves on, but they let me hold his diary. 01:06:02.719 --> 01:06:03.119 Oh wow. 01:06:03.280 --> 01:06:11.280 And I got to read the entry from the day that he found out that Orville and Wilbur flew. 01:06:11.280 --> 01:06:13.199 And it was just a it was just a note. 01:06:13.199 --> 01:06:18.320 It was like Orville and Wilbur, you know, like uh achieved flight, period. 01:06:18.320 --> 01:06:20.559 And then just kept going. 01:06:20.559 --> 01:06:23.199 And um it was just really cool. 01:06:23.199 --> 01:06:24.480 He was an interesting guy. 01:06:24.480 --> 01:06:32.639 Like he he always encouraged his sons to be curious, so much so that he would let them stay home from school and read in his personal library. 01:06:32.639 --> 01:06:35.119 He would get in trouble with the educators over it. 01:06:35.119 --> 01:06:42.239 But he's he really and their mother too, by the way, um did that, spark that curiosity in them. 01:06:42.239 --> 01:06:45.760 But he was an unconventional man from what I can gather. 01:06:45.760 --> 01:06:55.599 And um, you know, his his sons caught that and they uh they believed that they could do what they set out to do because of his influence. 01:06:55.840 --> 01:06:56.239 Yeah. 01:06:56.239 --> 01:07:05.360 Well, I think I think your your dad has so especially as a young man, your dad has so much to do with uh what you believe. 01:07:05.360 --> 01:07:05.920 Yeah. 01:07:05.920 --> 01:07:06.960 Yeah. 01:07:06.960 --> 01:07:11.119 Whether we're talking about whether whether whether you believe you can do it or can't do it. 01:07:11.119 --> 01:07:11.519 Right. 01:07:11.760 --> 01:07:18.239 Whether you believe your framework for life is so much of it comes from your parents and your and your father. 01:07:18.239 --> 01:07:21.760 Um you know, if you if you're fortunate to have him in your life. 01:07:21.760 --> 01:07:32.480 And um, but he he was and he was there, and I just love what we were able to do with with the engraving on that watch, and um that's my favorite one that we've made so far. 01:07:32.960 --> 01:07:33.280 Cool. 01:07:33.280 --> 01:07:36.239 Um another fun question. 01:07:36.239 --> 01:07:41.760 Most fun you've ever had, most fun experience in your life so far. 01:07:42.159 --> 01:07:48.480 Most fun experience in my I got it has to be this past uh Christmas. 01:07:48.480 --> 01:07:58.000 Um we we really wanted to start creating memories with our family versus just giving gifts. 01:07:58.000 --> 01:07:58.559 Sure. 01:07:58.559 --> 01:08:22.720 And so um my wife and I saved up to do that, and we were able to take our boys down to um the Virgin Islands and I cannot remember a time in recent Henry where I memory where I have personally had as much fun just spending the days with them on those beaches and like snorkeling and it was just pure fun. 01:08:22.720 --> 01:08:26.159 Like we we were off of screens, I wasn't on my phone. 01:08:26.159 --> 01:08:28.560 It was just an incredible memory. 01:08:28.560 --> 01:08:31.760 So that's probably the best way I could answer that. 01:08:32.239 --> 01:08:33.600 Yeah, no, that's that's perfect. 01:08:33.600 --> 01:08:34.239 That's perfect. 01:08:34.239 --> 01:08:34.720 Yeah. 01:08:34.720 --> 01:08:37.680 Um and it ties into how you want to be remembered as well. 01:08:37.680 --> 01:08:38.720 Yeah, you know, yeah. 01:08:38.720 --> 01:08:40.560 We want to matter to those who matter to us. 01:08:40.560 --> 01:08:41.279 That's right. 01:08:41.279 --> 01:08:43.039 Yeah, that's what it comes down to. 01:08:43.039 --> 01:08:57.279 Well, man, it has been absolutely fantastic chatting with you and and just kind of learning uh, you know, kind of how you got to this place and how the brand is developing, the cool stuff you've got, not only that kind of shaped how you got here, but what you're excited about in the future. 01:08:57.279 --> 01:08:57.680 Yeah. 01:08:57.920 --> 01:08:59.920 So well, Jim, thank you for having me, man. 01:08:59.920 --> 01:09:01.760 It's been an absolute pleasure. 01:09:01.760 --> 01:09:07.039 Uh, I'm very humbled to be to be on it with you and um thankful I could share the story. 01:09:07.279 --> 01:09:08.079 Yeah, absolutely. 01:09:08.079 --> 01:09:12.000 Now, if you will, please remind everybody one more time how they get in touch with you. 01:09:12.239 --> 01:09:19.600 So you can get in touch with us at mycallsign.com, my M Y C A L L S I G N dot com. 01:09:19.600 --> 01:09:23.600 Or you can find us on the socials at callsign watches. 01:09:23.600 --> 01:09:24.720 That's fantastic. 01:09:24.720 --> 01:09:25.600 Yes, we do. 01:09:25.920 --> 01:09:26.159 All right. 01:09:26.159 --> 01:09:28.960 Well, team, you heard it here on the Charge Ford podcast. 01:09:28.960 --> 01:09:43.520 Much like our other podcast, I hope that this was the right message at the right time so that you could take a little piece out of Bo's story in order to make yours better, or maybe to inspire you or inspire someone, inspire someone that you know and love. 01:09:43.520 --> 01:09:47.840 Uh, again, remember we we post episodes on Thursdays. 01:09:47.840 --> 01:09:53.520 It is our goal to bring you inspiring stories that will help you make your life better. 01:09:53.520 --> 01:09:56.560 Until next time, I'm Jim Cripps with the Charge Forward Podcast. 01:09:56.560 --> 01:09:57.520 Take care. 01:09:57.520 --> 01:10:00.319 Team, it's Jim Cripps here with the Charge Forward Podcast. 01:10:00.319 --> 01:10:02.079 I just want to tell you, I love you. 01:10:02.079 --> 01:10:03.680 I appreciate you listening. 01:10:03.680 --> 01:10:12.159 I appreciate you for subscribing and sharing the Charge Forward Podcast with people you know and you love because that's what we're here for. 01:10:12.159 --> 01:10:26.880 We are here to share the amazing stories, the things that people have been through, the ways that they were able to improve their life so that you can take little nuggets from theirs and help improve your story and be better tomorrow than you were today. 01:10:26.880 --> 01:10:36.239 I hope that this is the tool you needed at the right time and that you find value in the amazing guests that we bring each and every week. 01:10:36.239 --> 01:10:40.880 Thanks so much, and don't forget new episodes drop every Thursday.