# Sarah Booth

Principales episodios de podcast
Actualizado:

The product proof your competitors can't copy | Sarah Booth | Ancient + Brave

Any competitor can cite the same ingredient study you cite. Looking credible has gotten cheap, and the science page, the citations, and the claims that used to set a brand apart are now within reach of anyone with a product and a browser. What's left is the evidence you own about your own finished…

TWICM 210: The Human Cost: How Fear-Based Wellness Advertising Makes People Feel

Sarah Booth, Chief Brand and Creative Officer at Ancient + Brave, and Leanne Tomasevic, Partnerships and Strategy Director at Electric Twin, examine fear-based wellness advertising, synthetic audience research and the human consequences of marketing built around insecurity. Using the Electric Twin …