ROI Roadmap: Business Partnering Strategies for Finance and Marketing | Ruth Zive
Achieving optimal growth calls for collaboration between marketing and finance.Ruth Zive, CMO at LivePerson, joins Melissa to dive into data-driven decisions and the critical need for business partnering between the CMO and CFO. She shares insights on driving scalable growth, pipeline coverage and …
Find Your Voice: shaping the future of your brand with Voice AI
Welcome to the CanadianSME Small Business Podcast! hosted by Maheen Bari. Today, we’re diving into the world of voice AI and its transformative impact on branding and customer experience. As voice AI becomes more sophisticated, it’s set to revolutionize how businesses interact with customers.
Our …
Ordinary People: B2B Marketing Lessons on Leaving a Mark with Chief Marketing Officer at Voices, Ruth Zive
Some stories don’t need to be loud to leave a mark. Ordinary People is one of those films—a quiet, deeply human story that lingers long after the credits roll. It’s not flashy, but it’s unforgettable.
In this episode, we’re pulling marketing lessons from Robert Redford’s directorial debut with the …
Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)
#29 - AI is changing everything about how marketing gets done — but how are CMOs really adapting to it inside their teams, their strategies, and their leadership?”
Today I’m joined by four-time CMO Ruth Zive, who has led marketing at multiple AI-driven SaaS companies and now heads up marketing at V…
The Voice-First Shift Companies Can’t Ignore
Voice technology is reshaping how brands connect with customers. Ruth Zive, Chief Marketing Officer at Voices, explains how companies can build authentic brand experiences in voice-first environments. She discusses performance-grade AI voice selection strategies, cross-platform voice consistency fr…
One marketing lesson from Lady Gaga that every CMO should steal
Voice technology transforms customer experiences but most brands still sound robotic. Ruth Zive, Chief Marketing Officer at Voices, explains how performance-grade AI voices are replacing synthetic alternatives across enterprise systems. She discusses coordinating voice branding with visual identity…
If SEO is actually dying, what should marketers stop doing today?
SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first technology is reshaping brand engagement for enterprise clients like Microsoft and BMW. She outlines tactical approaches for transitioning from search-depe…
Is this use of AI actually making you less effective?
AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing action. She reveals how marketers get trapped building internal processes instead …
What’s the question every board asks that most marketers aren’t ready for?
Board members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes brand measurement fundamentals. She outlines performance-grade voice AI implementation across customer touchpoints and reveals why traditional marke…
Building a Trusted AI Voice With Voices
What will customers remember about a business when the voice answering their questions becomes the main expression of its identity?
In this episode of Tech Talks Daily, I speak with Ruth Zive, who leads marketing at Voices, about the business and human questions surrounding AI voice. Voices is an …
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