# Christian Klepp

Principales episodios de podcast
Actualizado:

Ep. 214: From Bland to Brilliant: How to Strategically Pivot Your B2B Brand

From Bland to Brilliant: How to Strategically Pivot Your B2B Brand In an environment defined by market instability, rapid AI adoption, and more competitors entering the ecosystem all the time, it has become increasingly challenging for B2B companies to truly differentiate themselves. Unfortunatel…

Ep. 215: Stop Losing Leads: How to Fix Your B2B Startup Positioning Architecture

Stop Losing Leads: How to Fix Your B2B Startup Positioning Architecture Most B2B tech startups hit a ceiling when founder-led sales and marketing stalls growth. When they assess why their pipeline has stalled, they almost always assume they have a demand generation problem. However, a deeper analy…

Ep. 216: Proven Strategies for CMOs in the Canadian Retail Sector

Proven Strategies for CMOs in the Canadian Retail Sector With the rise of AI, shifting consumer expectations, new market entrants, and increasing overhead costs, the Canadian retail landscape is under intense pressure. To survive and outpace the competition, retailers must adapt to rapidly evolvin…

Ep. 217: How to Increase Your B2B Brand Visibility and Get Outcomes

How to increase your B2B brand visibility and get outcomes The healthcare and higher education industries are some of the most highly regulated and conservative sectors in the U.S. market. For B2B marketers, it’s a delicate balance to develop creative, high-impact campaigns while maintaining compli…

Create & Edit Powerful Videos in Minutes with VideoGen

In the competitive and high-stakes world of B2B marketing, we know that generating quality videos is an essential component of a successful content marketing strategy. In this environment where content is king, high costs, lengthy lead times, and editing skills remain massive obstacles for many bra…

Turning Brand-to-Local Marketing Challenges into Massive Growth Opportunities

In this increasingly complex and highly technological business environment, managing omnichannel marketing activities across multiple geographies can be a huge logistical challenge. Overwhelmed central teams, inconsistent local execution, and missed market opportunities are costing you growth. To s…

Ep. 219: How to Overcome Risk Aversion and Cut Through the B2B Sea of Sameness

The macroeconomic challenges Canada faces on the global stage also reflect the struggles faced by B2B marketing leaders. The dynamic shifts in the macro-environment mirrors the micro-environment. To stay ahead and scale strategically, Canadian B2B marketers must address internal fragmentation, take…

From Generic Messaging to Market Relevance in Higher Education

Why do so many universities sound exactly the same? In this episode of The Education Marketing Leader, Chris Rapozo sits down with branding strategist and B2B Marketers on a Mission host Christian Klepp of Einblick Consulting to discuss why generic messaging no longer works and what higher educatio…

Ep. 224: How to Optimize B2B Marketing Performance with Proven Strategic Alliances

We often treat macroeconomics and B2B marketing as two completely separate ecosystems that function on entirely different levels and scale. However, if you look closer at the underlying factors such as silos, transactional friction, supply chain bottlenecks, and trust gaps, you’ll realise how strik…

Launch Powerful Landing Pages That Convert at Scale

· transcripción
How can B2B companies successfully launch more high-converting marketing campaigns at scale? As the digital landscape continues to evolve, marketers must implement better, faster, and smarter campaigns while reducing operational friction. Building landing pages that convert is a constant challenge …