# Celeste Gonzalez
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Top podcast episodes featuring celeste gonzalez.
The behavior metric you should trust more than rankings
Session recordings reveal user behavior patterns that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing behavioral data to optimize search experiences beyond traditional ranking metrics. The discussion covers building custom analytics to…
What’s the scrappiest tool you’ve built?
73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup Group, demonstrates how building proprietary Chrome extensions can unlock competitive insights that traditional platforms miss. The discussion co…
From SEO to SXO: Rethinking Local Search | Celeste Gonzalez
What does it really take to stay visible in local search as AI reshapes the rules?
In this episode of The Search Session, Gianluca Fiorelli sits down with Celeste Gonzalez to unpack how AI is transforming local SEO—from Ask Maps and review sentiment to the growing influence of ChatGPT. The convers…
Social Media is 90% Fake, AI Local SEO Playbook, More AI In Maps | E33 The Whitespark Local Update
We are back with another episode of the Whitespark Local Update, where our host Darren Shaw and special guest Celeste Gonzalez discuss:
📝 Google Already Knows Everything About You — And Their New AI Features Make It Worse (Near Media)
📝 Your Feed Is the Product of a Stealth Marketing Campaign (Lane…
GBP+Gemini Deep Dive, GBP Messaging, Mining Competitor Reviews | E37 The Whitespark Local Update
🔥 Whitespark Local Ranking Grids 🔥
This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including:📝 Connect your Google Business Profile to Gemini📝 The Review Gap: Finding Client Opportunities In Competitor Feedback (Celeste Gonzalez on the Search Engine J…
Beyond the Star Rating: Extracting Strategic Content Insights from Customer Feedback
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Local SEO strategy often gets stuck playing a quantitative numbers game with review counts and velocity benchmarks. But what happens when you treat the collective text of your market's customer reviews as an ongoing, free focus group? This week, Celeste Gonzalez joins us to show h…
Social Data in GSC, TikTok SEO, AI Review Fails & AI SEO Workflows | E39 The Whitespark Local Update
This week, Claire Carlile is joined by special guest Dayna Lucio to discuss the latest local SEO news and updates, including:
📝 See how content from social and video platforms performs on Google Search
📝 AI summaries of Tripadvisor hotel reviews downplay serious complaints, investigation finds (Rob…
Healthy Love After Years of Self-Abandonment: Learning to Trust Yourself Again | Celeste Gonzalez
Do you want fantasy... or do you want reality?
Most of us think we're searching for love. But often, what we're really chasing is intensity—the rush of being chosen, the chemistry, the certainty that this person will finally make us feel whole.
But what if healthy love feels completely different?
I…
Understanding AI Search Visibility
How does your brand stay visible when search is shifting from rankings and clicks to mentions, citations, and AI-driven answers? And did you know that AI can't yet read the Javascript on your site?
In this episode of the DMI podcast, host Will Francis talks to Aimee Jurenka, founder of SEO Sustaina…
How to Optimize your Content for AI Search (GEO, AEO)
In the fifth episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles and do's and dont's to optimize your content for AI search with guests specialists Gianluca Fiorelli, Celeste Gonzalez and Cindy Krum: 01:40 - Top errors when op…
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