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When we watch a movie we see 4-5 brands every 10 minutes. The advertising is hidden in plain sight and this episode goes looking for where and how that trick first came to Hollywood. E.T. and a bag of Reese's Pieces, Lois Lane chain smoking Marlboros, Happy Gilmore’s Subway t-shirts… and Jerry McGu…
Tupperware is one of those words so common we forgot it's a brand. It's also one of the great untold business stories, with a pioneer who was deliberately erased from view. Did she design a pyramid scheme? Not really. There's more to it than that. This is the story of Brownie Wise... and what it …
This episode contains adult topics and themes Ever wondered how the world's most popular cereal ended up in your breakfast bowl? The story behind Cornflakes is stranger than you'd think, meet John Harvey Kellogg, the man whose obsession with gut health and moral purity accidentally changed the way…
A cheap flight… that ends up feeling expensive.  This episode: how Ryanair and Michael O'Leary perfected drip pricing and made billions doing it.  Removing olives, lukewarm off-brand soft drinks, expensive wheelchair hire… and the hardest two truths and a lie segment yet. 0:00 Intro 5:05 …
Kodak didn’t make a mistake. The digital camera was invented in their own building but it was missing more than film. It was missing a business model. 0:00 Intro 3:15 Two Truths & A Lie 4:15 The Man Who Gave Everyone A Camera 15:40 Advertising Done To Perfection 23:06 Welcome Steve 35:25 The Po…
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