How Enterprise Communications is Changing - with Michael DeFranti of Lua

About

On his recent New York City jaunt, Jon stopped by the international headquarters of Lua, enterprise communications upstart, to talk shop with Lua CEO Michael DeFranco. On this seventeen minute chat, Jon and Michael chat about why enterprise communications need to change. Jon airs out his own email irritations and how solutions like Lua can change the inbox. The guys get into the cultural impact of moving to a better way of working; Jon asks Michael for examples of how Lua is catching on the enterprise. Stories about using Lua in low communications/high stakes situations are hit on before the guys wrap it up. 

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About this podcast
By Jon Reed
In this semi-regular video and podcast series, Jon Reed of diginomica.com talks enterprise media with folks who are dismantling tired ideas about PR and marketing with fresh approaches and kickass content. Informal talks hit on the creative use of media to earn attention and authority, and navigating the perils of disclosure and virality. Guests have been known to put Jon in the hot seat also. Some episodes are not completely safe for work, especially if the topic of Klout is brought up. Social networks are not the focus of this podcast series - creating effective media is. But some discussions of social networks, and how not to screw up the use of these tools, is unavoidable.
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