What Successful Food Creators Have in Common Right Now with Cyd Converse from Mediavine

How to adapt to shifting discoverability, what thriving food creators are doing right, and why you should focus on email with Cyd Converse from Mediavine.

-----

Welcome to episode 591 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cyd Converse from Mediavine and The Sweetest Occasion.

Cyd Converse started her food blog in 2008 and has been working at Mediavine for the last 6.5 years. She was recently promoted to the Director of Publisher Advocacy and Partnerships, and sits down with Bjork for this interview to talk through the recent shifts in search, how creators can adapt, and what successful creators have in common right now.

Bjork and Cyd talk about the current state of the industry, the rapid pace of changes, the decline in predictability, and how many creators are feeling burnt out. Cyd also shares her advice for content creators — leaning into email, updating old content, and leveraging video, to name a few. This is the perfect interview for anyone feeling like they're weathering the current search changes alone and looking for actionable steps to take to get back on the right track.

• Prioritize your email marketing strategy — Cyd explains why traffic from your email list is more desirable to advertisers, how you can use email to make the most of the content you already have, why you should experiment with cadence, segmentation, and the types of emails you send, and how to get started collecting email addresses if you don't already.
• The common traits of creators who are thriving right now — From her conversations with creators, Cyd has found a few things that most creators who are doing well despite AI Overviews have in common — a recognizable voice, expertise, and trust with readers. You want to become the go-to resource for recipes within your niche and keep your audience coming back for you.
• Why you should focus on updating old content — Cyd talks about the shift she has seen from churning out a high volume of new content to instead optimizing and repromoting the content that is already doing well for you (especially the posts with the highest RPMs).

Resources:

• Mediavine
• The Sweetest Occasion
• Tastemaker Conference
• TopHatRank
• Email Cyd
• Follow Cyd on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Clariti.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.