ABOUT THIS EPISODE
This episode of Revenue Today features guest host Iris Zarecki, Director of Product Marketing at Explorium, for a discussion on Market Segmentation Strategies Steering Through Uncertainty. Today, she is joined by John Buten, Principal Analyst at Forrester, to define segmentation and identify best practices for segmentation.
John discusses segmentation approach, the challenges in prioritizing market segments, what prioritizing market segments actually looks like as he provides examples of these relating to the segmentation approach.
Takeaways
- One initial challenge that usually comes up is that businesses feel like they don't have the data to understand the market
- There are very different needs for companies with knowledge workers that have a lot of applications on a desktop vs grey-collared workers
Quote of the Show
"When they really dug into what kinds of companies were the best fit, it's companies that already have people doing predictive analytics that want to raise the bar, that want to do more." - John Buten
Connect with Iris in the links below:
- LinkedIn: https://www.linkedin.com/in/iriszarecki/
- Website: https://www.explorium.ai/
Find out more about John in the link below:
- LinkedIn: https://www.linkedin.com/in/johnbuten/
Ways to tune in:
