WEBVTT
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Hello everyone.
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Welcome to another episode of OpsCast, brought to you by Marketingops.com, powered by the MO Pros.
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I am your host, Michael Hartmann.
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Join today with my.
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Two compadres.
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Naomi Liu, Mike Rizzo in.
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I think this is our first one to record.
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Just the three of us in 23.
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I think so.
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Yeah, I think so.
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I think so.
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Do we, do we have a, I know last year was the year of the Mopro.
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Is it still the year of the Mopro?
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It feels like it should be
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the year of the No.
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Pro The No
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Pro.
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Well, LinkedIn categorized this year as the, you know, The head of Rev Ops, right?
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Mm-hmm.
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they're like fastest growing role.
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It's like, good
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for you.
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That's really interesting.
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Yeah.
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Maybe we'll get into that a little bit
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here.
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I, I've really felt like validated though, like I to, I can't remember who posted it, uh, first when it was on, like Good Morning America or some, some news channel that was
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like featuring it or whatever, and most of those people had no idea what that was, I'm sure.
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Oh, yeah.
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Without,
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Uh, but I think
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the
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comment back to me was like, do you feel seen?
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And I was like, kind of Mm-hmm.
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That's great.
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Do you feel seen It's like a therapy session.
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Yeah.
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It was like, this is great.
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That's funny.
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The thing we talk about all the
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time is like on a major news
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outlet of some kind.
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Yeah.
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It's too bad.
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That didn't come out before.
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So our last guest was Lorena Morales and we were talking about rev ops and sort of her journey where she is.
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So it would've like, it would've been good to be able to tie those two together.
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Um, you know, because that was part of the discussion was like, how do.
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get better together with ops teams, and I think she's also got a unique perspective.
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Um, so we talk, I talked to her in late 2021, which is like, I couldn't believe it when I realized that.
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And it, and it was January of 23 when we talked to her again and she was talking about how things have changed and her perceptions have changed over that course of time.
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So, um, So,
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yeah.
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Yep.
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Oh, well, timing, There's just been so much happening.
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Like that's what we were riffing on, right?
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We were all just trying to like, for a moment, coming up to this episode for all the listeners like I think to, to Hartmann's point, like we all jumped on this zoom that we're looking at each other on right now, and we all went, oh,
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So if you're all feeling like
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that after this January, like yeah, we're all feeling the same way right now.
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Yeah, it's been rough, It has
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been.
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It's like, uh, it's, it's a whirlwind of a time that's for sure.
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Yeah, I don't know.
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Uh, Naomi, it doesn't, you didn't really say, but is it felt like, like a different January than usual?
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Yeah,
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definitely.
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It's, it, there was, there's no, there was no like slow lead up and, you know, walk into the new year.
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It was just like, bam right
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from the start.
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I'm usually pretty good about being able to sort of block, block off in my mind, you know, over the weekends and even this, like this January, I just have not been able to.
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Like, it just always felt like, oh, I gotta go do some, make some progress on something or the week's gonna be awful.
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Mm-hmm.
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Mm-hmm.
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Yeah.
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Isn't that tough?
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Like, and, and like, I know for a fact, you know, all of us here are not in this.
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Like, we don't necessarily subscribe to hustle culture.
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Like, please take your time off.
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Oh yeah.
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Please, please, please do that.
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But like, I feel you.
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It's definitely been, uh, every weekend or something is like in my brain space.
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And I think it was just two nights ago sitting there and like my, my eyes trailed off for a second.
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My wife was like, stop it.
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So you could tell I was like going into thinking
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about some problem we needed to
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solve for, right?
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Uh, I was like, oh boy, I should probably.
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Adult beverage or something and take a break.
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Alright.
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I thought very seriously about doing that when we were coming onto here, but it would've been even early for happy hour for me.
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Yeah.
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So, yeah,
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it's two
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o'clock Pacific, so I feel like I would've been like scolded,
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Yeah.
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At least you're not doing dry January.
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And then it's all compounded on top of each other.
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Mm-hmm.
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Yeah.
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It's true.
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It's true.
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Even worse,
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it, it feels like Jan, like especially this January would've been really tough to do dry January.
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Just like the struggle is
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real.
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Yeah.
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I, I don't know.
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There's just like the lands, like the macro environment is wild.
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Yes.
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Like we, I, our tech sector is, the dogs are into it.
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They're barking.
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Um, but you know, like, I think, I think.
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I'm still optimistic about like the way that the year will shape up, um, despite its chaos and its really rocky start, but like I do have signals coming into the community, uh, around like hiring and sort of like trends in that nature.
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So, you know, I know there's been a lot happening in the world of layoffs.
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Yep.
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I think, I think the year will shape up.
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Nice.
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you know?
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Yeah, I, I, I'm feeling pretty, I mean, I am too.
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Like, it's been a rough, uh, January for a number of reasons, but, you know, personal standpoint, feeling pretty, pretty good about where things are going into 23.
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And I, I was fortunate I had a call with somebody today and sort of a networking thing, and it was somebody who had just recently lost a job.
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Today got a, a verbal offer.
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So I was really excited.
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It had been only a few weeks, so hopefully that's a, a, a sign or a trend that we will see that, you know, these things won't last too long and cuz there's still, there are still people hiring just maybe not in the sectors that people, you know, think of when they first think of
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it.
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Yeah.
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And I think, um, for all of this community, the marketing and rev op space, like you're, you're still really sought.
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Like a lot of organizations are gonna realize quite quickly that nobody knows what the heck is going on in the systems.
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Right?
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And, um, I had three or four people reach out to me directly as they were, you know, going through their, uh, career transition of some kind, right?
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A layoff, um, at that.
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And, uh, many of those folks are actually getting offers now for sometimes for really.
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Stronger role,
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like in a, uh, that was the case of what I heard today.
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So, yeah.
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So, you know, for those of you that are impacted in that, in that scenario as I have been, um, you know, just keep your head up.
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It's super.
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It's super rough and daunting and, uh, bit eye-opening when that happens.
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But they're things that none of us can control, but like this community is really, really great at supporting everybody.
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I know that.
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And if I can help or Naomi or Hartmann, I know we're all here for that.
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Absolutely.
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But we're working actively on that program right now, so we're building on an entire sort of ecosystem for what we call matchmaking, which I'm really excited about.
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Hmm.
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So I think by the time organizations finally realize how much pain they're in from
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not being able to run marketing in.
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So you're saying this is like, this is like, this is like Bumble for marketing ops.
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Is that Yeah.
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Kinda No, we're, um,
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if I, if I could summarize it a little, it's like, you know, this, this community, like this profess.
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First of all is, uh, a bit of a unicorn, right?
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Like it's, it's hard to find people that know this.
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We've all tried to hire for it.
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Uh, and sometimes you, you get stuck in what you don't know, right?
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Like, I don't know about you Naomi, but like how many times have you had recruiters or, or hiring managers in your world say like, oh, we, you know, we need somebody to do all these different things.
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And you're like, wait, that's, That's not at all what I should be doing in
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this function.
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Mm-hmm.
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well, that's like five different people's jobs.
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Yeah.
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you just described like five different people.
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Mm-hmm.
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uh, And so the idea for us, you know, we started with our job description guides.
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We've got those on the site today.
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People download those actively.
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I've used those built right?
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Yeah.
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Yep.
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They're built by our community.
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We're pulling together our certification advisory board, and we're actively talking about what does it look like to be a certified professional in this space, agnostic of the tools you use.
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And then if we educate the market on sort of the boundaries of marketing operations, now how do we create an environment for the marketing ops professionals who are open to those opportunities or actively seeking them to be discovered?
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um, or discover those opportunities rather.
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Um, and so if I can create this sort of space, a safe space for you to be, uh, discovered for your talents, that's sort of what I'm looking for.
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Uh, and what we're really leaning in on is like the idea that you wanna obfuscate some of the inherent bias that comes in with some of the recruiting process today.
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And so I think that'll be something that's a little bit of extra special.
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You know, you shouldn't know really much about, you know, the individual before you first start looking at, you know, what are the qualities and the role, the actual job responsibilities, first and foremost, and does somebody already sort of fit into that, you know?
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category, so to speak, right?
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Are they really a marketing ops professional or what have you.
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And then from there are they opened opportunities and that kind of stuff.
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So I'm excited.
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That's great.
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Humble.
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No, but like match maybe match.
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Yes.
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No match matchmaking.
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Yeah.
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So yeah, I don't know.
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Yeah, I was just, what hit me, the other thing.
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maybe this could be the theme for 23, cuz I feel like one of the things that came up over and over in our recordings or episodes in 2022 and just continues to be a theme, is the importance of data and insights.
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Mm-hmm.
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and how marketing ops and rev ops folks.
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Sort of uniquely positioned to do it.
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I still believe there's a bit of a gap in terms of the skills and experience within the community to be able to do that in a lot of ways.
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Um, but it feels like that's an area where like there needs to be, I think, you know, if you're talking about certifications, right?
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I think that's an area that probably is one that, um, if, if people were, you know, throughout the community were honest, they probably would.
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that's an area that I feel like I could, I need to learn more about, particularly if it comes to things like getting the storytelling out of it.
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Right?
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So, uh, mm-hmm.
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what do you, what do y'all think?
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Yeah, I, I, I tend to go a little too into the weeds, like I keep trying to uncover.
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The like, is that really the right data?
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Is that data really telling the truth?
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Uh, I, I definitely like questioned, well, how did that data even get there, So the ability to like try to pull back from that and then build a narrative around like, what's the question that you're trying to solve for?
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What's the answer you're looking for?
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And like, how do you find the data to advise that?
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uh, I think is super, super.
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I mean, we're seeing that with Synchry right now, like not to name drop a up and coming startup, but like they're doing a pretty good job of trying to drive home this message around like, you know, ops and data people, there's a super heavy overlap there.
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Um mm-hmm and both can learn from each other very actively.
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And there's a very strong chance that some of those data folks who maybe don't know the full operations side of things, cuz we've talked about this, like the three of us, right?
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Or, and maybe with other guests too, like, Um, you know, when a data person doesn't necessarily know the backstory of where that data came in or how it works, then it's like hard for them to do analysis.
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They have to be informed about that, right?
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And so they inevitably like need to get those details, and I think that's valuable, right?
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So if you can start learning their craft a little bit, um, and teach each other some things, I, I think that could definitely be a theme for 23 for sure.
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Yeah,
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I was, yeah, I was just, I was just getting into, it made me remember Summer Camp 22.
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Yeah.
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And the, the session with that, um, Jessica Cow led like, it was so good.
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so good.
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I thought, I thought I was pretty good.
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I thought I was pretty good at this stuff until, until then I was humbled.
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Yeah.
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When
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you like have to try to, so that for the listeners who, who didn't make it to camp, and want to know about that session.
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First of all, it is available on demand to anybody that's a pro member of the community.
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You can go check it out.
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It's on the website under our learning tab.
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Uh, but beyond that, the gist of it is, how do you describe sort of the outcome of an activity based on data to a cmo?
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And We happened to have a CMO in the room and everybody had to take a chance.
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like describing what it was that they were trying to
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describe and, and the CMO had to say whether or not that was actually a valuable sort of, Um, description or, or she understood it, that kind of thing.
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It's really, really powerful.
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But yeah, I think, yeah.
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She's also, I, I know Jess is about to do another session on that, actually.
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Um, probably in and around the time that this episode airs, but
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Oh, great.
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She'll be coming back to
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Mops, ALZA, uh, and she'll probably be involved in some way there.
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So hopefully we'll be able to have a similar.
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Learning environment.
00:14:59.365 --> 00:15:00.144
So what's the, we should talk a bit
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more.
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Yeah, I was gonna say you should talk a bit more about Mozo.
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A nice little segue there.
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I see what you did.
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I see what you did there.
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See, we're almost, we're kind of like professionals now on this, right?
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we're starting to figure out.
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You cue yourself up.
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Mike Yeah.
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Well, I don't know.
00:15:15.574 --> 00:15:16.644
Uh, yeah, MOAP.
00:15:16.944 --> 00:15:19.704
Pza is, planning is underway.
00:15:19.914 --> 00:15:21.534
You want to talk about a rough January?
00:15:21.654 --> 00:15:22.924
Uh, I've had a, I've had a go.
00:15:23.784 --> 00:15:26.514
I traveled to Dallas to try to look at venues.
00:15:27.054 --> 00:15:27.235
Woohoo.
00:15:27.554 --> 00:15:27.774
San Diego
00:15:28.894 --> 00:15:30.804
Yeah, Hartmann was really excited about that.
00:15:31.044 --> 00:15:31.824
Heather, too.
00:15:31.944 --> 00:15:33.414
Uh, she was like, sweet.
00:15:33.414 --> 00:15:34.254
That'd be great.
00:15:34.884 --> 00:15:41.845
Um, San Diego didn't pan out as I sort of made clear to some folks that were asking and have seen the landing page now.
00:15:42.365 --> 00:15:45.754
Um, I did end up coming home on my birthday.
00:15:46.419 --> 00:15:53.019
Visiting a spot in Anaheim right next to Disneyland that I really liked and they fought pretty hard for our business.
00:15:53.409 --> 00:15:55.870
So it's looking more like it's gonna be there.
00:15:55.870 --> 00:16:04.000
But I will tell you that, uh, planning an event, uh, of any size beyond 50 people is like a whole new ballgame.
00:16:04.179 --> 00:16:11.514
And, and it is, it is rot with challenges So we're trying to work through all the
00:16:11.514 --> 00:16:13.764
details, but it is not for the faint of heart.
00:16:14.084 --> 00:16:14.434
No.
00:16:15.264 --> 00:16:16.495
No, not at all.
00:16:16.554 --> 00:16:22.855
Um, and I would not be able to do it without some really incredible, like, experts that are actually helping to pull it all together.
00:16:22.944 --> 00:16:24.714
Um, that like this is their jam, right?
00:16:24.714 --> 00:16:30.115
Like they love the staging and the lighting and the, the tech prep and all that other stuff like, yep.
00:16:30.804 --> 00:16:31.855
No, not for me.
00:16:32.064 --> 00:16:36.804
Um, but from a content perspective, um, the.
00:16:37.539 --> 00:16:39.339
Speaker submissions are still open.
00:16:39.339 --> 00:16:47.049
Anybody who wants to potentially join us and speak at MOA Palooza, it's looking like it'll probably be the first week of November.
00:16:47.589 --> 00:16:53.860
Um, but please submit your speaker, uh, intent to speak or your, your desire to speak rather.
00:16:54.519 --> 00:17:01.269
Um, Naomi Cason and Jess will be, uh, helping us select the speakers.
00:17:01.779 --> 00:17:05.589
It'll be community led so you'll be able to learn from other practitioner.
00:17:06.279 --> 00:17:15.940
No pitch slapping allowed from our vendors Um, and yeah, we're, we're trying to pull together really good learning environment.
00:17:15.970 --> 00:17:21.910
Um, on a scale of, you know, 300 to 500, my target would be four to 500 attendees.
00:17:22.210 --> 00:17:27.190
Um, to be able to come together and talk shop about marketing ops for about, you know, three days.
00:17:28.690 --> 00:17:29.319
It's amazing.
00:17:29.710 --> 00:17:29.799
I'm
00:17:29.799 --> 00:17:30.279
excited.
00:17:30.369 --> 00:17:31.779
It'll be magical cuz you
00:17:31.779 --> 00:17:31.930
know.
00:17:32.089 --> 00:17:32.440
Oh.
00:17:33.430 --> 00:17:34.089
Please.
00:17:34.210 --> 00:17:38.109
Really Do you want me to do the Mickey Mouse voice?
00:17:39.490 --> 00:17:39.910
Sure.
00:17:39.910 --> 00:17:40.480
Why not?
00:17:42.250 --> 00:17:43.180
Oh boy.
00:17:44.349 --> 00:17:45.819
That's actually quite good, Mike.
00:17:45.819 --> 00:17:46.029
I,
00:17:47.440 --> 00:17:48.250
uh, someone's gonna
00:17:48.254 --> 00:17:52.119
try to make me do that on stage and I won't be able to do it anyway.
00:17:52.569 --> 00:17:55.359
Naomi Naomi's trying to figure out how to, how to work her computer.
00:17:55.629 --> 00:17:55.779
Naomi.
00:17:55.839 --> 00:17:56.440
No, we're gonna
00:17:56.440 --> 00:17:58.089
overlay that now onto everything
00:17:59.259 --> 00:18:00.339
I was like, are we recording?
00:18:03.069 --> 00:18:07.029
We better be careful cuz they might come after me now and be like, you can impersonate
00:18:07.359 --> 00:18:08.200
our primary.
00:18:08.200 --> 00:18:10.240
But then you'll just have to say, that's just how I normally speak.
00:18:10.240 --> 00:18:11.920
And then that's, you'll just have to, I just
00:18:11.920 --> 00:18:12.670
do that in interject
00:18:13.149 --> 00:18:13.480
randomly.
00:18:13.569 --> 00:18:13.660
Right.
00:18:13.849 --> 00:18:14.170
Exactly.
00:18:16.700 --> 00:18:24.369
So I, now, I'm, now I'm actually curious, like is that something that a skill, like a skill that you've honed for years or is this a thing since you've had kids?
00:18:24.789 --> 00:18:28.660
No, I, I've been doing that voice for about 10 years probably.
00:18:29.649 --> 00:18:30.099
All right.
00:18:30.190 --> 00:18:30.970
They have it folks.
00:18:30.970 --> 00:18:38.710
I used to just do it as a joke with my friends and, and then it became like, it, it's, yeah, as an adult that can do a look voice.
00:18:38.710 --> 00:18:41.049
You, you can imagine the things, the types of
00:18:41.049 --> 00:18:42.190
scenarios you can be in that
00:18:42.190 --> 00:18:43.119
can be very entertaining.
00:18:44.440 --> 00:18:46.450
uh, yeah, for sure.
00:18:48.910 --> 00:18:49.539
Uh, yeah.
00:18:49.539 --> 00:18:50.349
So I'm excited.
00:18:50.410 --> 00:18:51.460
Uh, MoSo.
00:18:51.460 --> 00:18:52.000
PaLiu is well under.
00:18:53.170 --> 00:19:01.539
um, and hopefully, you know, call for speakers, call for attendees, call for sponsors.
00:19:02.710 --> 00:19:03.430
we need your help.
00:19:03.490 --> 00:19:04.539
We wanna make it happen.
00:19:04.539 --> 00:19:04.990
Yeah.
00:19:06.250 --> 00:19:10.480
Maybe, maybe, maybe, maybe we can crowdsource, uh, getting all of us there.
00:19:10.509 --> 00:19:11.470
Well, you'll be there, Mike.
00:19:11.529 --> 00:19:12.849
Uh, Naomi, you're gonna be there, right?
00:19:14.845 --> 00:19:15.984
I, she's, yep.
00:19:15.984 --> 00:19:16.285
Should be.
00:19:16.285 --> 00:19:16.524
Yeah.
00:19:17.305 --> 00:19:17.545
Yep.
00:19:17.964 --> 00:19:18.295
Yeah.
00:19:18.744 --> 00:19:24.295
Well, I, I, my, I'm still a little up in the air, so maybe you're not Okay.
00:19:24.295 --> 00:19:24.984
Maybe I'm not.
00:19:25.045 --> 00:19:25.375
All right.
00:19:27.355 --> 00:19:29.305
So may maybe we do a live episode.
00:19:29.305 --> 00:19:29.904
How about that?
00:19:29.934 --> 00:19:30.144
Like,
00:19:30.684 --> 00:19:30.954
Ooh.
00:19:30.984 --> 00:19:32.575
I, I think that'd be super fun.
00:19:33.384 --> 00:19:33.744
It's fun.
00:19:33.954 --> 00:19:36.204
I was talking to Sydney and Lauren.
00:19:37.119 --> 00:19:39.160
um, yesterday day before.
00:19:39.220 --> 00:19:39.549
Yeah.
00:19:39.639 --> 00:19:45.579
And they were like, Hey, maybe we could do, uh, a live podcast episode, not like OpsCast, but our show.
00:19:45.680 --> 00:19:46.160
And I was like, yeah.
00:19:47.079 --> 00:19:47.559
Go for it.
00:19:48.035 --> 00:19:48.430
Yeah.
00:19:48.789 --> 00:19:49.690
Nothing's stopping you.
00:19:51.309 --> 00:19:52.869
I think their show's called Pretty Funny Business.
00:19:52.869 --> 00:19:53.980
We're gonna have'em on the show soon.
00:19:54.039 --> 00:19:57.129
It's uh, Sydnee, Mulligan and Lauren.
00:19:57.129 --> 00:19:58.089
Yeah, Lauren.
00:19:58.089 --> 00:19:59.910
You know, I can't pronounce it.
00:19:59.914 --> 00:20:01.180
Yeah, I don't say that last name.
00:20:01.720 --> 00:20:02.109
Yeah.
00:20:02.500 --> 00:20:04.539
She's gonna text me later and be like, that was terrible.
00:20:06.819 --> 00:20:07.599
and deserved.
00:20:07.750 --> 00:20:08.710
Um, that's okay.
00:20:09.099 --> 00:20:09.700
Um, let's doing great.
00:20:10.149 --> 00:20:10.240
Well,
00:20:10.240 --> 00:20:11.529
I think we should live
00:20:11.529 --> 00:20:11.889
episode.
00:20:11.889 --> 00:20:12.609
That'd be fun.
00:20:12.910 --> 00:20:14.170
Maybe we do it during happy.
00:20:16.240 --> 00:20:17.559
I would, I think that's a great idea
00:20:17.559 --> 00:20:18.129
actually.
00:20:18.670 --> 00:20:19.029
Yeah.
00:20:19.059 --> 00:20:21.940
So you have take, take questions from the, take questions from the audience.
00:20:22.210 --> 00:20:22.389
Yeah.
00:20:22.480 --> 00:20:22.660
Mm-hmm.
00:20:23.680 --> 00:20:24.399
That would actually be really
00:20:24.399 --> 00:20:24.639
fun.
00:20:24.879 --> 00:20:27.639
And then if nobody asks questions, we act like a teacher, we're gonna call on'em.
00:20:29.769 --> 00:20:30.549
We could do that.
00:20:30.930 --> 00:20:31.660
I think we could.
00:20:33.549 --> 00:20:34.089
I don't know.
00:20:34.299 --> 00:20:34.990
So we'll see.
00:20:35.440 --> 00:20:38.259
Um, there's a lot on the horizon this year.
00:20:38.379 --> 00:20:38.740
There's.
00:20:40.359 --> 00:20:54.309
You know, if you thought MOA Palooza was gonna be the, the only thing that I have to share with the community this year, you thought wrong there's, there's a lot more that I'm looking to bring, uh, bring to light with the team that's, that's working on it.
00:20:54.309 --> 00:20:57.849
So, um, I'm excited.
00:20:58.720 --> 00:20:59.200
It's great.
00:20:59.559 --> 00:21:05.319
Um, what about, does that mean you didn't say anything about summer camp?
00:21:06.819 --> 00:21:07.690
I know.
00:21:09.144 --> 00:21:09.805
So
00:21:09.805 --> 00:21:20.095
the fun, if anybody listens to this and they're thinking about mops of palooza and they're thinking about camp, uh, it is becoming more and more clear that camp is not going to be a thing this year, unfortunately.
00:21:21.234 --> 00:21:21.565
Oh no.
00:21:23.214 --> 00:21:30.984
Um, the way that hotels want to book rooms is not conducive to supporting a small event.
00:21:31.404 --> 00:21:35.004
On the front end of a larger event, they would rather it be on the back end.
00:21:35.664 --> 00:21:37.254
And I'm gonna be real with everybody.
00:21:37.254 --> 00:21:47.904
Like I doubt anyone wants to go to a big event and then go into a day and a half of deep learning, deep discussion content after that.
00:21:48.565 --> 00:21:48.714
Yeah.
00:21:48.714 --> 00:21:49.595
So, um,
00:21:49.764 --> 00:21:51.434
no, that sounds terrible actually.
00:21:51.434 --> 00:21:52.274
It's sounds horrible.
00:21:53.664 --> 00:21:54.754
That sounds horrible.
00:21:54.944 --> 00:21:55.825
Yeah, that's
00:21:56.154 --> 00:21:56.595
exactly.
00:21:57.210 --> 00:21:58.349
My feeling on it too.
00:21:58.349 --> 00:21:59.399
I told every hotel,
00:21:59.399 --> 00:22:02.039
I was like, it has to be before the big event.
00:22:03.089 --> 00:22:04.319
And they were like, no.
00:22:04.649 --> 00:22:05.190
And I was like,
00:22:05.480 --> 00:22:07.349
oh, thanks for that.
00:22:07.680 --> 00:22:07.950
So.
00:22:08.220 --> 00:22:16.230
Well, I'm sure well, for those, those, those of us who've been to one of the summer camps, I think we'll, we'll, we'll support it when you wanna bring it back.
00:22:16.230 --> 00:22:16.559
So
00:22:16.799 --> 00:22:18.420
it'll come back next year for sure.
00:22:18.420 --> 00:22:24.899
So the, the, the goal here is to do MOA in, in the fall this coming year, right?
00:22:24.899 --> 00:22:25.799
This year, right now.
00:22:26.379 --> 00:22:31.089
Uh, then we would shift MOA into the spring and we would do camp, uh, in the summer.
00:22:31.240 --> 00:22:35.529
And so we'd have two activations spring and summer moving forward.
00:22:36.009 --> 00:22:40.779
Um, and that would be the way that things sort of shake up moving, you know, into the future.
00:22:41.769 --> 00:22:49.210
Uh, if anybody did already look at like a camp pass, the, your camp pass is not actually lost.
00:22:49.269 --> 00:22:54.339
Um, there's something else special that we're gonna do for anyone that decided to take advantage of that early.
00:22:55.180 --> 00:22:58.299
Camp plus mops of Palooza Pass that's available on the site.
00:22:58.809 --> 00:23:07.000
Um, so I would encourage you to snag that if you, especially if you can get l and d budget, um, because there will be a really special networking activity that we pull together.
00:23:07.509 --> 00:23:14.680
Uh, and you can imagine if we're in and around the downtown Disney space, uh, it may involve some activities around there.
00:23:14.680 --> 00:23:24.660
So, um, I would encourage you to think about still grabbing one of those because we would bring everyone together for a special sort of professional networking activat.
00:23:25.855 --> 00:23:26.305
Awesome.
00:23:26.904 --> 00:23:27.115
Yeah.
00:23:28.194 --> 00:23:29.035
So damn, it's not
00:23:29.035 --> 00:23:29.514
lost.
00:23:32.154 --> 00:23:32.585
and Hartmann,
00:23:32.605 --> 00:23:33.204
you're gonna be there.
00:23:33.654 --> 00:23:34.285
I'll be there.
00:23:34.375 --> 00:23:34.555
Okay.
00:23:35.545 --> 00:23:35.694
Yeah.
00:23:36.295 --> 00:23:40.105
What I want is for you to wear Mickey er Rizzo and uh, do your Mickey voice.
00:23:40.105 --> 00:23:43.605
You know, I might have some handgun.
00:23:43.605 --> 00:23:43.924
Really?
00:23:45.234 --> 00:23:46.585
I get the Mickey gloves too, I think.
00:23:46.585 --> 00:23:47.244
Yeah, exactly
00:23:47.244 --> 00:23:47.424
right.
00:23:48.565 --> 00:23:49.375
Oh my gosh.
00:23:49.434 --> 00:23:52.974
Like I'm, now I've got this vision of you with Mickey gloves on.
00:23:53.244 --> 00:23:53.484
Uh,
00:23:56.964 --> 00:23:57.625
give it to Mickey.
00:23:57.625 --> 00:23:59.184
I mean, Mikey, I mean yeah,
00:24:02.634 --> 00:24:02.815
Yeah.
00:24:03.565 --> 00:24:04.224
Oh man.
00:24:04.315 --> 00:24:05.964
Oh, I just set myself up for so
00:24:05.964 --> 00:24:06.805
many jokes later.
00:24:06.865 --> 00:24:07.464
Oh yeah.
00:24:07.464 --> 00:24:08.754
It's just, it's all coming.
00:24:08.964 --> 00:24:10.524
The rest of the year is messed up for
00:24:10.524 --> 00:24:10.944
me now.
00:24:11.619 --> 00:24:11.754
Yeah,
00:24:13.194 --> 00:24:13.434
that's all.
00:24:14.514 --> 00:24:20.375
Any, any other sort of, uh, things that you guys have so far this year?
00:24:21.474 --> 00:24:22.464
Trends you're seeing?
00:24:24.414 --> 00:24:24.774
I don't know.
00:24:24.774 --> 00:24:28.825
Trends wise, I don't know.
00:24:28.974 --> 00:24:30.714
I think the data piece is a good one.
00:24:31.119 --> 00:24:31.269
That
00:24:31.269 --> 00:24:39.549
rev op stuff is interesting, although I still, I still, still, I still think there's a lot of confusion about what that means.
00:24:39.639 --> 00:24:40.000
Yep.
00:24:40.480 --> 00:24:59.980
Yeah, and that's what I was gonna say too, like, great, that that happens to be the thing that's on the rise, but like, I'm not confident speaking of like being confident in the data like not confident that the, uh, actual underlying function is well defined and understood yet, and.
00:25:01.099 --> 00:25:02.575
and hey, that's what we're all here for.
00:25:02.575 --> 00:25:02.875
Right?
00:25:04.164 --> 00:25:07.944
Who better than all of the professionals out there to help shape it
00:25:07.944 --> 00:25:08.335
correctly?
00:25:09.625 --> 00:25:22.045
Well, and I know there's another one that, um, another, I think hopefully, for me at least, I think it's, uh, I'm, I'm really curious to see if it becomes more of a trend is the idea of a marketing chief of staff.
00:25:23.865 --> 00:25:26.335
I, I, I'm very excited about that.
00:25:26.484 --> 00:25:29.394
We actually, I was sitting with, I went to the sendo, so event.
00:25:30.160 --> 00:25:40.509
Um, a couple weeks ago and there was like, Sanger was there and Melissa McCreedy and, um, Stephanie from, from Valenti.
00:25:40.569 --> 00:25:41.240
Valenti.
00:25:41.799 --> 00:25:41.889
Mm-hmm.
00:25:42.220 --> 00:25:58.289
Um, we were all sitting around talking shop and, and that was one of the things we talked about was like this possibility of the, um, chief of staff type of role for marketing ops, but also that there needs to be sort of a shake up at the coo.
00:25:59.444 --> 00:26:13.839
like the COO function hasn't really been redefined or like rejiggered to be understood since the sort of evolution of tech, uh, started hitting right?
00:26:13.839 --> 00:26:20.170
Like the traditional COO when you go sort of dig into it or, or what have you, was certainly around ever since.
00:26:20.319 --> 00:26:21.789
Who knows long how long, right.
00:26:21.789 --> 00:26:23.319
Industrial era for sure.
00:26:23.799 --> 00:26:28.660
But when you start to bring in tech, should the COO role have a shake?
00:26:29.545 --> 00:26:37.585
Could it potentially be more tech oriented and understanding of the landscape of the go-to-market function and the requirements that are needed to be able to do that?
00:26:38.305 --> 00:26:38.845
I don't know.
00:26:40.075 --> 00:26:41.394
So I think it was a really good question.
00:26:41.394 --> 00:26:51.865
So it was, we were teetering back and forth between like this idea of chief of staff or some sort of C level and the group there was like, maybe it's coo I was like,
00:26:53.065 --> 00:26:53.394
yeah.
00:26:53.815 --> 00:26:54.355
Interesting.
00:26:54.359 --> 00:26:55.644
Um, what
00:26:55.644 --> 00:26:56.454
do you think Naomi?
00:26:56.964 --> 00:26:57.024
Coo.
00:26:58.009 --> 00:27:00.369
I mean, I, I, I would love that.
00:27:00.430 --> 00:27:01.899
That, I think that's amazing, right?
00:27:03.039 --> 00:27:03.899
You could be a coo.
00:27:04.720 --> 00:27:05.139
Totally.
00:27:05.139 --> 00:27:05.589
I think so.
00:27:05.595 --> 00:27:06.519
I'd like to think so.
00:27:06.579 --> 00:27:07.299
You guys think so?
00:27:07.480 --> 00:27:07.869
Totally.
00:27:07.869 --> 00:27:08.379
I think so.
00:27:08.379 --> 00:27:08.779
Yeah.
00:27:08.889 --> 00:27:09.379
Yeah.
00:27:09.379 --> 00:27:09.660
I
00:27:09.660 --> 00:27:12.940
mean, think about like contract negotiation
00:27:12.940 --> 00:27:13.299
technology.
00:27:13.305 --> 00:27:14.019
Oh my gosh,
00:27:15.910 --> 00:27:16.149
yes.
00:27:16.149 --> 00:27:18.250
Go to market function like mm-hmm.
00:27:18.849 --> 00:27:21.399
people, man, like all of it, like finance.
00:27:21.670 --> 00:27:22.019
It.
00:27:24.490 --> 00:27:25.690
Now you're speaking my language.
00:27:25.869 --> 00:27:27.190
Yeah, you're totally speaking my language.
00:27:27.190 --> 00:27:28.329
I'm picking up what you're putting down.
00:27:28.629 --> 00:27:32.649
You could totally be I think it's a thing.
00:27:33.160 --> 00:27:34.210
Yeah, absolutely.
00:27:35.170 --> 00:27:36.190
So, well, cool.
00:27:36.250 --> 00:27:39.069
Um, any other final thoughts?
00:27:39.075 --> 00:27:49.660
And this is, this has been a little bit of a catchall episode, so a, I think, I think, I think we are all like looking forward to like, hopefully February won't be quite like January.
00:27:50.049 --> 00:27:50.289
Yeah,
00:27:50.289 --> 00:27:51.279
but it's such a short month.
00:27:52.930 --> 00:27:53.349
true.
00:27:54.309 --> 00:27:57.369
Like, ah, Yeah.
00:27:57.369 --> 00:27:57.879
It's all right.
00:27:59.079 --> 00:27:59.710
We'll get through it.
00:28:00.250 --> 00:28:00.789
It'll be good.
00:28:00.879 --> 00:28:04.299
No, it was good to catch up though, and think a little bit about what's going on in the landscape.
00:28:04.410 --> 00:28:04.849
Yeah.
00:28:05.170 --> 00:28:06.970
Hey, call for speakers or not speakers.
00:28:06.974 --> 00:28:08.619
Call for guests on the show.
00:28:08.619 --> 00:28:08.680
Yeah.
00:28:08.680 --> 00:28:09.220
Podcast
00:28:09.220 --> 00:28:09.639
guests.
00:28:10.210 --> 00:28:10.480
Yeah.
00:28:11.545 --> 00:28:12.595
Definitely reach out to us.
00:28:12.865 --> 00:28:13.285
Come chat
00:28:13.289 --> 00:28:13.464
with
00:28:13.464 --> 00:28:13.855
us.
00:28:14.125 --> 00:28:14.394
Yeah,
00:28:14.815 --> 00:28:16.105
we definitely want to chat with you.
00:28:16.315 --> 00:28:18.835
Otherwise you just, uh, have to listen to just us
00:28:21.295 --> 00:28:22.045
or you'll have to be
00:28:22.049 --> 00:28:24.474
subject to an entire episode of Mickey Voice.
00:28:25.764 --> 00:28:25.774
Okay.
00:28:26.214 --> 00:28:28.714
Definitely people come on the show for sure.
00:28:32.994 --> 00:28:33.484
Okay.
00:28:33.865 --> 00:28:34.105
All right.
00:28:34.105 --> 00:28:34.704
We should wrap.
00:28:36.460 --> 00:28:37.660
You want, you're gonna do a wrap?
00:28:37.660 --> 00:28:38.379
Is that what you said?
00:28:38.384 --> 00:28:38.799
No.
00:28:38.829 --> 00:28:39.579
In Mickey voice?
00:28:39.950 --> 00:28:40.299
No.
00:28:40.450 --> 00:28:41.500
Oh my gosh.
00:28:42.039 --> 00:28:42.220
Good.
00:28:42.220 --> 00:28:42.549
No.
00:28:42.849 --> 00:28:43.149
Okay.
00:28:43.539 --> 00:28:43.700
Gracious.
00:28:43.704 --> 00:28:43.809
No,
00:28:45.099 --> 00:28:46.299
I'm not gonna do rap either.
00:28:46.629 --> 00:28:47.019
I could.
00:28:47.019 --> 00:28:49.990
I could lip sync a wrap maybe, but I'm not gonna do a wrap.
00:28:50.420 --> 00:28:51.059
that's it.
00:28:52.075 --> 00:28:52.884
They did a rap at the
00:28:52.884 --> 00:28:53.724
Sendo event.
00:28:54.325 --> 00:28:55.524
Some people went upstage.
00:28:55.555 --> 00:28:56.754
I think Sanger wrote a rap
00:28:56.754 --> 00:28:57.144
or something.
00:28:57.144 --> 00:28:57.625
It was great.
00:28:58.524 --> 00:29:00.774
I can only imagine you had to be there.
00:29:02.724 --> 00:29:03.774
Were there any videos?
00:29:04.134 --> 00:29:04.254
I
00:29:04.254 --> 00:29:05.335
think someone got a video.
00:29:05.454 --> 00:29:05.785
Yeah, I didn't
00:29:07.974 --> 00:29:08.394
So did I.
00:29:08.399 --> 00:29:10.494
Have I ever told you the story about being in a flash mob?
00:29:10.944 --> 00:29:12.805
Sorry, this is totally, it is.
00:29:12.865 --> 00:29:17.454
It is marketing ops related because it was at, it was at an equa user conference.
00:29:18.474 --> 00:29:20.244
No pre preor.
00:29:20.244 --> 00:29:22.335
It was right before the Oracle acquisition actually.
00:29:23.335 --> 00:29:35.065
Yeah, there was, so the, and the, the reason I know it's that is because the salesperson that we, we bought from tried, like, she called me to get me to go, Hey, will you do this flash mob thing we're gonna do?
00:29:35.065 --> 00:29:35.634
One day?
00:29:35.694 --> 00:29:37.555
I was like, ah, fine, I'll do it.
00:29:38.065 --> 00:29:39.085
Really no interested in it.
00:29:39.264 --> 00:29:40.014
It was dancing.
00:29:40.105 --> 00:29:41.184
So that's the other thing.
00:29:42.910 --> 00:29:44.049
And then she didn't show up.
00:29:44.049 --> 00:29:48.279
I was like, it turns out she was, she had been selling to Oracle, right.
00:29:48.279 --> 00:29:49.389
Selling the product.
00:29:49.389 --> 00:29:53.710
And that turned around to Oracle, wanting to buy Equa.
00:29:54.190 --> 00:29:54.220
Mm.
00:29:54.279 --> 00:29:57.250
Um, and so she wasn't there, but Yep.
00:29:57.279 --> 00:29:58.210
It was actually a lot of fun.
00:29:58.420 --> 00:29:58.690
Totally.
00:29:58.690 --> 00:29:59.230
Would do it again.
00:29:59.234 --> 00:30:02.289
So we need, maybe we need to do a flash mob at, oh, see, I just gave it up.
00:30:02.664 --> 00:30:03.414
Can't do it now.
00:30:03.654 --> 00:30:04.644
I mean, but
00:30:04.644 --> 00:30:06.085
it's, it's just an idea at the,
00:30:06.714 --> 00:30:12.355
so maybe someone will organize it secretly and we will have no idea.
00:30:13.615 --> 00:30:14.394
Maybe it'll be you.
00:30:14.394 --> 00:30:14.845
Hartmann.
00:30:15.134 --> 00:30:15.484
No,
00:30:16.914 --> 00:30:17.514
won't be me.
00:30:19.065 --> 00:30:19.484
why?
00:30:19.644 --> 00:30:21.595
Why was the flash mobs dancing so bad?
00:30:22.134 --> 00:30:23.484
Oh, Hartmann organized.
00:30:23.545 --> 00:30:23.724
Yeah.
00:30:24.514 --> 00:30:26.305
I, I, I was a choreographer.
00:30:28.404 --> 00:30:29.214
I'm just kidding.
00:30:29.964 --> 00:30:31.285
No, it's totally true.
00:30:31.734 --> 00:30:34.244
The whole thing is just jazz hands, jazz, hands.
00:30:38.434 --> 00:30:38.795
Yeah.
00:30:39.394 --> 00:30:40.414
So there you go.
00:30:40.444 --> 00:30:41.105
I could do that.
00:30:41.105 --> 00:30:47.464
I could do jazz hands or, uh, you know, the, the, uh, parade wave Oh my
00:30:47.464 --> 00:30:48.184
gosh.
00:30:48.335 --> 00:30:49.355
I was like, what's he gonna say?
00:30:49.355 --> 00:30:50.134
Oh, a parade wave.
00:30:50.224 --> 00:30:50.494
Okay.
00:30:50.644 --> 00:30:50.944
Yeah.
00:30:51.004 --> 00:30:52.444
No, it's, it is, it's pg.
00:30:53.315 --> 00:30:53.974
Maybe even G.
00:30:54.365 --> 00:30:55.184
Maybe G.
00:30:55.384 --> 00:30:55.805
All right.
00:30:56.075 --> 00:31:03.154
So in there I've just, uh, my things you didn't know about my Michael, um, icebreaker is now gone.
00:31:03.154 --> 00:31:04.305
I'm gonna have to come up with something.
00:31:05.170 --> 00:31:05.649
Yeah.
00:31:05.829 --> 00:31:10.329
Uh, apparently there's a bunch of like little hidden secrets in this one.
00:31:10.329 --> 00:31:16.480
I think the episode will be like, Mickey joined to the show and Hartmann tells us about his dancing skills.
00:31:16.480 --> 00:31:20.109
Tune in Yeah.
00:31:20.109 --> 00:31:22.629
And Naomi's like, why am I on this show
00:31:22.629 --> 00:31:22.809
with this?
00:31:26.420 --> 00:31:26.889
Although there's gonna be
00:31:26.889 --> 00:31:27.369
something.
00:31:27.375 --> 00:31:30.420
She's gonna come out and share something and we're gonna, oh my gosh, gauze.
00:31:30.954 --> 00:31:31.444
Yeah.
00:31:31.444 --> 00:31:31.805
Yeah.
00:31:33.234 --> 00:31:39.085
Well, she's already, she what, what you, you've, you've given some away some secrets, like how to actually get a meeting with you.
00:31:39.085 --> 00:31:39.984
I know that so.
00:31:40.644 --> 00:31:41.274
Oh yeah.
00:31:41.274 --> 00:31:43.045
So I can give it all away, you know?
00:31:43.045 --> 00:31:43.795
Mm-hmm.
00:31:45.055 --> 00:31:45.474
So.
00:31:46.014 --> 00:31:46.684
Alright.
00:31:46.944 --> 00:31:55.224
Well I think we are all ready for the, and so for our listeners and audience, it's a Friday afternoon, so I think we are all about done.
00:31:55.704 --> 00:31:55.974
Yeah.
00:31:56.500 --> 00:31:56.980
I'm done.
00:31:57.190 --> 00:31:58.450
I actually have like two more calls.
00:31:58.450 --> 00:32:00.369
I have to go get on one, starting in three minutes.
00:32:00.369 --> 00:32:00.759
But you know,
00:32:02.470 --> 00:32:03.089
All good.
00:32:03.430 --> 00:32:04.049
All good.
00:32:04.240 --> 00:32:04.750
All right.
00:32:04.750 --> 00:32:08.950
Thanks everyone for listening and, uh, continue to support us.
00:32:09.190 --> 00:32:14.319
As we mentioned earlier, we always are interested in hearing about new guests or, uh, or ideas for guests.
00:32:14.325 --> 00:32:17.289
Or if you wanna be a guest or reach out to us, we'd be happy to talk.
00:32:17.859 --> 00:32:19.420
Until next time, we will.
00:32:19.450 --> 00:32:20.799
Uh, we'll talk to you later.
00:32:20.950 --> 00:32:21.250
Bye.
00:32:21.589 --> 00:32:22.210
Bye everybody.
00:32:22.480 --> 00:32:23.079
Bye Ron.
00:00:26.230 --> 00:00:26.800
Hello everyone.
00:00:26.800 --> 00:00:31.660
Welcome to another episode of OpsCast, brought to you by Marketingops.com, powered by the MO Pros.
00:00:31.990 --> 00:00:33.260
I am your host, Michael Hartmann.
00:00:33.280 --> 00:00:34.420
Join today with my.
00:00:35.424 --> 00:00:36.594
Two compadres.
00:00:36.625 --> 00:00:38.755
Naomi Liu, Mike Rizzo in.
00:00:38.755 --> 00:00:41.094
I think this is our first one to record.
00:00:41.094 --> 00:00:42.894
Just the three of us in 23.
00:00:43.405 --> 00:00:44.034
I think so.
00:00:44.215 --> 00:00:44.885
Yeah, I think so.
00:00:44.995 --> 00:00:45.605
I think so.
00:00:45.894 --> 00:00:48.284
Do we, do we have a, I know last year was the year of the Mopro.
00:00:48.295 --> 00:00:49.825
Is it still the year of the Mopro?
00:00:49.975 --> 00:00:50.875
It feels like it should be
00:00:50.965 --> 00:00:51.715
the year of the No.
00:00:51.715 --> 00:00:53.605
Pro The No
00:00:53.605 --> 00:00:54.025
Pro.
00:00:54.835 --> 00:01:00.475
Well, LinkedIn categorized this year as the, you know, The head of Rev Ops, right?
00:01:00.475 --> 00:01:00.564
Mm-hmm.
00:01:00.804 --> 00:01:02.844
they're like fastest growing role.
00:01:02.935 --> 00:01:03.414
It's like, good
00:01:03.414 --> 00:01:03.835
for you.
00:01:04.134 --> 00:01:05.125
That's really interesting.
00:01:05.395 --> 00:01:05.875
Yeah.
00:01:06.055 --> 00:01:07.405
Maybe we'll get into that a little bit
00:01:07.734 --> 00:01:07.914
here.
00:01:07.914 --> 00:01:18.474
I, I've really felt like validated though, like I to, I can't remember who posted it, uh, first when it was on, like Good Morning America or some, some news channel that was
00:01:18.504 --> 00:01:22.254
like featuring it or whatever, and most of those people had no idea what that was, I'm sure.
00:01:22.525 --> 00:01:23.034
Oh, yeah.
00:01:23.185 --> 00:01:23.545
Without,
00:01:24.775 --> 00:01:25.525
Uh, but I think
00:01:25.525 --> 00:01:25.615
the
00:01:25.615 --> 00:01:27.295
comment back to me was like, do you feel seen?
00:01:27.295 --> 00:01:29.555
And I was like, kind of Mm-hmm.
00:01:30.224 --> 00:01:30.995
That's great.
00:01:31.000 --> 00:01:34.224
Do you feel seen It's like a therapy session.
00:01:34.555 --> 00:01:34.855
Yeah.
00:01:35.034 --> 00:01:36.385
It was like, this is great.
00:01:36.864 --> 00:01:37.405
That's funny.
00:01:37.405 --> 00:01:38.284
The thing we talk about all the
00:01:38.284 --> 00:01:40.605
time is like on a major news
00:01:40.605 --> 00:01:41.844
outlet of some kind.
00:01:42.144 --> 00:01:42.325
Yeah.
00:01:42.329 --> 00:01:42.805
It's too bad.
00:01:42.805 --> 00:01:44.155
That didn't come out before.
00:01:44.155 --> 00:01:49.644
So our last guest was Lorena Morales and we were talking about rev ops and sort of her journey where she is.
00:01:49.650 --> 00:01:53.094
So it would've like, it would've been good to be able to tie those two together.
00:01:53.754 --> 00:01:57.655
Um, you know, because that was part of the discussion was like, how do.
00:01:58.734 --> 00:02:04.344
get better together with ops teams, and I think she's also got a unique perspective.
00:02:04.405 --> 00:02:11.694
Um, so we talk, I talked to her in late 2021, which is like, I couldn't believe it when I realized that.
00:02:11.694 --> 00:02:19.405
And it, and it was January of 23 when we talked to her again and she was talking about how things have changed and her perceptions have changed over that course of time.
00:02:19.409 --> 00:02:23.680
So, um, So,
00:02:24.250 --> 00:02:24.550
yeah.
00:02:25.060 --> 00:02:25.329
Yep.
00:02:25.990 --> 00:02:29.769
Oh, well, timing, There's just been so much happening.
00:02:30.430 --> 00:02:32.500
Like that's what we were riffing on, right?
00:02:32.500 --> 00:02:47.155
We were all just trying to like, for a moment, coming up to this episode for all the listeners like I think to, to Hartmann's point, like we all jumped on this zoom that we're looking at each other on right now, and we all went, oh,
00:02:50.425 --> 00:02:51.895
So if you're all feeling like
00:02:51.895 --> 00:02:56.905
that after this January, like yeah, we're all feeling the same way right now.
00:02:57.319 --> 00:02:59.664
Yeah, it's been rough, It has
00:02:59.664 --> 00:03:00.085
been.
00:03:00.745 --> 00:03:04.705
It's like, uh, it's, it's a whirlwind of a time that's for sure.
00:03:05.439 --> 00:03:05.949
Yeah, I don't know.
00:03:06.039 --> 00:03:11.469
Uh, Naomi, it doesn't, you didn't really say, but is it felt like, like a different January than usual?
00:03:11.800 --> 00:03:12.099
Yeah,
00:03:12.099 --> 00:03:12.909
definitely.
00:03:12.969 --> 00:03:19.060
It's, it, there was, there's no, there was no like slow lead up and, you know, walk into the new year.
00:03:19.060 --> 00:03:21.969
It was just like, bam right
00:03:21.969 --> 00:03:22.599
from the start.
00:03:22.960 --> 00:03:31.090
I'm usually pretty good about being able to sort of block, block off in my mind, you know, over the weekends and even this, like this January, I just have not been able to.
00:03:31.810 --> 00:03:37.240
Like, it just always felt like, oh, I gotta go do some, make some progress on something or the week's gonna be awful.
00:03:37.840 --> 00:03:38.080
Mm-hmm.
00:03:38.324 --> 00:03:38.419
Mm-hmm.
00:03:38.504 --> 00:03:38.830
Yeah.
00:03:38.830 --> 00:03:39.430
Isn't that tough?
00:03:39.430 --> 00:03:45.520
Like, and, and like, I know for a fact, you know, all of us here are not in this.
00:03:45.520 --> 00:03:49.240
Like, we don't necessarily subscribe to hustle culture.
00:03:49.330 --> 00:03:51.039
Like, please take your time off.
00:03:51.099 --> 00:03:51.580
Oh yeah.
00:03:52.060 --> 00:03:53.379
Please, please, please do that.
00:03:54.550 --> 00:03:55.810
But like, I feel you.
00:03:55.870 --> 00:04:04.180
It's definitely been, uh, every weekend or something is like in my brain space.
00:04:04.180 --> 00:04:10.449
And I think it was just two nights ago sitting there and like my, my eyes trailed off for a second.
00:04:10.539 --> 00:04:12.819
My wife was like, stop it.
00:04:15.460 --> 00:04:17.379
So you could tell I was like going into thinking
00:04:17.384 --> 00:04:18.759
about some problem we needed to
00:04:18.759 --> 00:04:20.050
solve for, right?
00:04:20.210 --> 00:04:22.930
Uh, I was like, oh boy, I should probably.
00:04:23.875 --> 00:04:25.855
Adult beverage or something and take a break.
00:04:26.095 --> 00:04:26.455
Alright.
00:04:26.514 --> 00:04:33.264
I thought very seriously about doing that when we were coming onto here, but it would've been even early for happy hour for me.
00:04:33.264 --> 00:04:33.504
Yeah.
00:04:33.504 --> 00:04:34.394
So, yeah,
00:04:34.675 --> 00:04:34.975
it's two
00:04:34.975 --> 00:04:38.514
o'clock Pacific, so I feel like I would've been like scolded,
00:04:39.444 --> 00:04:39.715
Yeah.
00:04:40.284 --> 00:04:41.784
At least you're not doing dry January.
00:04:41.904 --> 00:04:43.674
And then it's all compounded on top of each other.
00:04:43.794 --> 00:04:44.195
Mm-hmm.
00:04:44.904 --> 00:04:45.394
Yeah.
00:04:45.394 --> 00:04:46.115
It's true.
00:04:46.184 --> 00:04:46.875
It's true.
00:04:47.304 --> 00:04:48.034
Even worse,
00:04:48.845 --> 00:04:53.424
it, it feels like Jan, like especially this January would've been really tough to do dry January.
00:04:55.014 --> 00:04:57.325
Just like the struggle is
00:04:57.325 --> 00:04:57.924
real.
00:04:58.975 --> 00:04:59.365
Yeah.
00:04:59.365 --> 00:05:00.684
I, I don't know.
00:05:00.684 --> 00:05:06.865
There's just like the lands, like the macro environment is wild.
00:05:07.375 --> 00:05:07.825
Yes.
00:05:07.825 --> 00:05:14.544
Like we, I, our tech sector is, the dogs are into it.
00:05:14.544 --> 00:05:15.294
They're barking.
00:05:17.485 --> 00:05:21.654
Um, but you know, like, I think, I think.
00:05:24.445 --> 00:05:42.565
I'm still optimistic about like the way that the year will shape up, um, despite its chaos and its really rocky start, but like I do have signals coming into the community, uh, around like hiring and sort of like trends in that nature.
00:05:43.014 --> 00:05:48.355
So, you know, I know there's been a lot happening in the world of layoffs.
00:05:48.414 --> 00:05:48.745
Yep.
00:05:48.865 --> 00:05:50.904
I think, I think the year will shape up.
00:05:50.904 --> 00:05:51.174
Nice.
00:05:52.745 --> 00:05:52.960
you know?
00:05:53.409 --> 00:05:55.720
Yeah, I, I, I'm feeling pretty, I mean, I am too.
00:05:55.720 --> 00:06:06.610
Like, it's been a rough, uh, January for a number of reasons, but, you know, personal standpoint, feeling pretty, pretty good about where things are going into 23.
00:06:07.179 --> 00:06:14.379
And I, I was fortunate I had a call with somebody today and sort of a networking thing, and it was somebody who had just recently lost a job.
00:06:15.835 --> 00:06:17.934
Today got a, a verbal offer.
00:06:17.934 --> 00:06:18.835
So I was really excited.
00:06:18.835 --> 00:06:34.284
It had been only a few weeks, so hopefully that's a, a, a sign or a trend that we will see that, you know, these things won't last too long and cuz there's still, there are still people hiring just maybe not in the sectors that people, you know, think of when they first think of
00:06:34.284 --> 00:06:34.465
it.
00:06:35.154 --> 00:06:35.514
Yeah.
00:06:35.784 --> 00:06:43.644
And I think, um, for all of this community, the marketing and rev op space, like you're, you're still really sought.
00:06:44.409 --> 00:06:53.259
Like a lot of organizations are gonna realize quite quickly that nobody knows what the heck is going on in the systems.
00:06:53.259 --> 00:06:53.590
Right?
00:06:53.590 --> 00:07:02.379
And, um, I had three or four people reach out to me directly as they were, you know, going through their, uh, career transition of some kind, right?
00:07:02.384 --> 00:07:04.360
A layoff, um, at that.
00:07:04.360 --> 00:07:10.269
And, uh, many of those folks are actually getting offers now for sometimes for really.
00:07:11.470 --> 00:07:12.370
Stronger role,
00:07:12.370 --> 00:07:14.980
like in a, uh, that was the case of what I heard today.
00:07:15.039 --> 00:07:16.029
So, yeah.
00:07:16.029 --> 00:07:23.860
So, you know, for those of you that are impacted in that, in that scenario as I have been, um, you know, just keep your head up.
00:07:23.860 --> 00:07:24.700
It's super.
00:07:26.379 --> 00:07:30.519
It's super rough and daunting and, uh, bit eye-opening when that happens.
00:07:30.519 --> 00:07:37.120
But they're things that none of us can control, but like this community is really, really great at supporting everybody.
00:07:37.125 --> 00:07:37.779
I know that.
00:07:38.019 --> 00:07:41.500
And if I can help or Naomi or Hartmann, I know we're all here for that.
00:07:42.100 --> 00:07:42.730
Absolutely.
00:07:43.090 --> 00:07:53.559
But we're working actively on that program right now, so we're building on an entire sort of ecosystem for what we call matchmaking, which I'm really excited about.
00:07:54.039 --> 00:07:54.639
Hmm.
00:07:55.090 --> 00:08:01.289
So I think by the time organizations finally realize how much pain they're in from
00:08:01.539 --> 00:08:03.340
not being able to run marketing in.
00:08:03.340 --> 00:08:06.159
So you're saying this is like, this is like, this is like Bumble for marketing ops.
00:08:06.159 --> 00:08:07.809
Is that Yeah.
00:08:07.889 --> 00:08:11.620
Kinda No, we're, um,
00:08:13.509 --> 00:08:21.730
if I, if I could summarize it a little, it's like, you know, this, this community, like this profess.
00:08:22.585 --> 00:08:26.934
First of all is, uh, a bit of a unicorn, right?
00:08:26.934 --> 00:08:30.745
Like it's, it's hard to find people that know this.
00:08:30.745 --> 00:08:32.125
We've all tried to hire for it.
00:08:32.754 --> 00:08:37.254
Uh, and sometimes you, you get stuck in what you don't know, right?
00:08:37.254 --> 00:08:48.595
Like, I don't know about you Naomi, but like how many times have you had recruiters or, or hiring managers in your world say like, oh, we, you know, we need somebody to do all these different things.
00:08:48.600 --> 00:08:53.620
And you're like, wait, that's, That's not at all what I should be doing in
00:08:53.620 --> 00:08:54.039
this function.
00:08:54.220 --> 00:08:54.309
Mm-hmm.
00:08:55.000 --> 00:08:56.740
well, that's like five different people's jobs.
00:08:57.039 --> 00:08:57.199
Yeah.
00:08:57.429 --> 00:08:59.529
you just described like five different people.
00:08:59.534 --> 00:09:00.079
Mm-hmm.
00:09:00.370 --> 00:09:05.634
uh, And so the idea for us, you know, we started with our job description guides.
00:09:05.664 --> 00:09:07.584
We've got those on the site today.
00:09:07.584 --> 00:09:09.144
People download those actively.
00:09:09.324 --> 00:09:11.125
I've used those built right?
00:09:11.125 --> 00:09:11.394
Yeah.
00:09:11.399 --> 00:09:11.514
Yep.
00:09:11.544 --> 00:09:12.745
They're built by our community.
00:09:13.314 --> 00:09:22.914
We're pulling together our certification advisory board, and we're actively talking about what does it look like to be a certified professional in this space, agnostic of the tools you use.
00:09:24.839 --> 00:09:37.459
And then if we educate the market on sort of the boundaries of marketing operations, now how do we create an environment for the marketing ops professionals who are open to those opportunities or actively seeking them to be discovered?
00:09:38.189 --> 00:09:40.794
um, or discover those opportunities rather.
00:09:41.394 --> 00:09:51.834
Um, and so if I can create this sort of space, a safe space for you to be, uh, discovered for your talents, that's sort of what I'm looking for.
00:09:52.554 --> 00:10:02.105
Uh, and what we're really leaning in on is like the idea that you wanna obfuscate some of the inherent bias that comes in with some of the recruiting process today.
00:10:03.054 --> 00:10:06.865
And so I think that'll be something that's a little bit of extra special.
00:10:08.214 --> 00:10:25.404
You know, you shouldn't know really much about, you know, the individual before you first start looking at, you know, what are the qualities and the role, the actual job responsibilities, first and foremost, and does somebody already sort of fit into that, you know?
00:10:27.595 --> 00:10:29.365
category, so to speak, right?
00:10:29.634 --> 00:10:32.095
Are they really a marketing ops professional or what have you.
00:10:32.424 --> 00:10:35.454
And then from there are they opened opportunities and that kind of stuff.
00:10:35.514 --> 00:10:37.134
So I'm excited.
00:10:38.514 --> 00:10:38.875
That's great.
00:10:38.875 --> 00:10:39.534
Humble.
00:10:39.985 --> 00:10:44.424
No, but like match maybe match.
00:10:44.424 --> 00:10:44.995
Yes.
00:10:45.475 --> 00:10:46.554
No match matchmaking.
00:10:46.664 --> 00:10:47.154
Yeah.
00:10:47.995 --> 00:10:49.345
So yeah, I don't know.
00:10:50.334 --> 00:10:52.764
Yeah, I was just, what hit me, the other thing.
00:10:53.964 --> 00:11:07.824
maybe this could be the theme for 23, cuz I feel like one of the things that came up over and over in our recordings or episodes in 2022 and just continues to be a theme, is the importance of data and insights.
00:11:08.485 --> 00:11:08.664
Mm-hmm.
00:11:08.964 --> 00:11:11.574
and how marketing ops and rev ops folks.
00:11:12.654 --> 00:11:14.184
Sort of uniquely positioned to do it.
00:11:14.784 --> 00:11:22.404
I still believe there's a bit of a gap in terms of the skills and experience within the community to be able to do that in a lot of ways.
00:11:22.464 --> 00:11:28.704
Um, but it feels like that's an area where like there needs to be, I think, you know, if you're talking about certifications, right?
00:11:28.709 --> 00:11:35.015
I think that's an area that probably is one that, um, if, if people were, you know, throughout the community were honest, they probably would.
00:11:35.649 --> 00:11:43.299
that's an area that I feel like I could, I need to learn more about, particularly if it comes to things like getting the storytelling out of it.
00:11:43.360 --> 00:11:43.659
Right?
00:11:43.659 --> 00:11:45.159
So, uh, mm-hmm.
00:11:45.669 --> 00:11:46.839
what do you, what do y'all think?
00:11:50.350 --> 00:12:01.179
Yeah, I, I, I tend to go a little too into the weeds, like I keep trying to uncover.
00:12:01.524 --> 00:12:03.654
The like, is that really the right data?
00:12:04.855 --> 00:12:06.595
Is that data really telling the truth?
00:12:06.804 --> 00:12:21.115
Uh, I, I definitely like questioned, well, how did that data even get there, So the ability to like try to pull back from that and then build a narrative around like, what's the question that you're trying to solve for?
00:12:21.115 --> 00:12:22.584
What's the answer you're looking for?
00:12:23.095 --> 00:12:25.554
And like, how do you find the data to advise that?
00:12:26.784 --> 00:12:28.194
uh, I think is super, super.
00:12:28.225 --> 00:12:43.360
I mean, we're seeing that with Synchry right now, like not to name drop a up and coming startup, but like they're doing a pretty good job of trying to drive home this message around like, you know, ops and data people, there's a super heavy overlap there.
00:12:43.449 --> 00:12:46.870
Um mm-hmm and both can learn from each other very actively.
00:12:47.470 --> 00:12:56.829
And there's a very strong chance that some of those data folks who maybe don't know the full operations side of things, cuz we've talked about this, like the three of us, right?
00:12:57.519 --> 00:13:09.399
Or, and maybe with other guests too, like, Um, you know, when a data person doesn't necessarily know the backstory of where that data came in or how it works, then it's like hard for them to do analysis.
00:13:09.399 --> 00:13:11.889
They have to be informed about that, right?
00:13:12.519 --> 00:13:18.789
And so they inevitably like need to get those details, and I think that's valuable, right?
00:13:18.819 --> 00:13:28.689
So if you can start learning their craft a little bit, um, and teach each other some things, I, I think that could definitely be a theme for 23 for sure.
00:13:29.949 --> 00:13:30.279
Yeah,
00:13:31.750 --> 00:13:37.269
I was, yeah, I was just, I was just getting into, it made me remember Summer Camp 22.
00:13:37.809 --> 00:13:38.049
Yeah.
00:13:38.259 --> 00:13:44.139
And the, the session with that, um, Jessica Cow led like, it was so good.
00:13:44.589 --> 00:13:45.059
so good.
00:13:46.000 --> 00:13:47.034
I thought, I thought I was pretty good.
00:13:47.559 --> 00:13:51.189
I thought I was pretty good at this stuff until, until then I was humbled.
00:13:51.789 --> 00:13:52.149
Yeah.
00:13:52.149 --> 00:13:52.329
When
00:13:52.329 --> 00:14:00.459
you like have to try to, so that for the listeners who, who didn't make it to camp, and want to know about that session.
00:14:00.459 --> 00:14:04.120
First of all, it is available on demand to anybody that's a pro member of the community.
00:14:04.120 --> 00:14:05.679
You can go check it out.
00:14:05.679 --> 00:14:07.569
It's on the website under our learning tab.
00:14:08.199 --> 00:14:18.339
Uh, but beyond that, the gist of it is, how do you describe sort of the outcome of an activity based on data to a cmo?
00:14:18.339 --> 00:14:22.269
And We happened to have a CMO in the room and everybody had to take a chance.
00:14:22.929 --> 00:14:25.629
like describing what it was that they were trying to
00:14:25.634 --> 00:14:35.004
describe and, and the CMO had to say whether or not that was actually a valuable sort of, Um, description or, or she understood it, that kind of thing.
00:14:35.725 --> 00:14:37.105
It's really, really powerful.
00:14:39.954 --> 00:14:41.365
But yeah, I think, yeah.
00:14:41.754 --> 00:14:45.174
She's also, I, I know Jess is about to do another session on that, actually.
00:14:45.564 --> 00:14:49.674
Um, probably in and around the time that this episode airs, but
00:14:50.154 --> 00:14:50.634
Oh, great.
00:14:50.639 --> 00:14:51.654
She'll be coming back to
00:14:51.654 --> 00:14:55.584
Mops, ALZA, uh, and she'll probably be involved in some way there.
00:14:55.584 --> 00:14:57.235
So hopefully we'll be able to have a similar.
00:14:58.225 --> 00:14:59.034
Learning environment.
00:14:59.365 --> 00:15:00.144
So what's the, we should talk a bit
00:15:00.144 --> 00:15:00.504
more.
00:15:00.564 --> 00:15:03.044
Yeah, I was gonna say you should talk a bit more about Mozo.
00:15:03.044 --> 00:15:04.254
A nice little segue there.
00:15:04.404 --> 00:15:05.274
I see what you did.
00:15:05.514 --> 00:15:06.644
I see what you did there.
00:15:06.894 --> 00:15:09.595
See, we're almost, we're kind of like professionals now on this, right?
00:15:10.704 --> 00:15:11.544
we're starting to figure out.
00:15:11.544 --> 00:15:12.534
You cue yourself up.
00:15:12.539 --> 00:15:13.524
Mike Yeah.
00:15:13.524 --> 00:15:14.764
Well, I don't know.
00:15:15.574 --> 00:15:16.644
Uh, yeah, MOAP.
00:15:16.944 --> 00:15:19.704
Pza is, planning is underway.
00:15:19.914 --> 00:15:21.534
You want to talk about a rough January?
00:15:21.654 --> 00:15:22.924
Uh, I've had a, I've had a go.
00:15:23.784 --> 00:15:26.514
I traveled to Dallas to try to look at venues.
00:15:27.054 --> 00:15:27.235
Woohoo.
00:15:27.554 --> 00:15:27.774
San Diego
00:15:28.894 --> 00:15:30.804
Yeah, Hartmann was really excited about that.
00:15:31.044 --> 00:15:31.824
Heather, too.
00:15:31.944 --> 00:15:33.414
Uh, she was like, sweet.
00:15:33.414 --> 00:15:34.254
That'd be great.
00:15:34.884 --> 00:15:41.845
Um, San Diego didn't pan out as I sort of made clear to some folks that were asking and have seen the landing page now.
00:15:42.365 --> 00:15:45.754
Um, I did end up coming home on my birthday.
00:15:46.419 --> 00:15:53.019
Visiting a spot in Anaheim right next to Disneyland that I really liked and they fought pretty hard for our business.
00:15:53.409 --> 00:15:55.870
So it's looking more like it's gonna be there.
00:15:55.870 --> 00:16:04.000
But I will tell you that, uh, planning an event, uh, of any size beyond 50 people is like a whole new ballgame.
00:16:04.179 --> 00:16:11.514
And, and it is, it is rot with challenges So we're trying to work through all the
00:16:11.514 --> 00:16:13.764
details, but it is not for the faint of heart.
00:16:14.084 --> 00:16:14.434
No.
00:16:15.264 --> 00:16:16.495
No, not at all.
00:16:16.554 --> 00:16:22.855
Um, and I would not be able to do it without some really incredible, like, experts that are actually helping to pull it all together.
00:16:22.944 --> 00:16:24.714
Um, that like this is their jam, right?
00:16:24.714 --> 00:16:30.115
Like they love the staging and the lighting and the, the tech prep and all that other stuff like, yep.
00:16:30.804 --> 00:16:31.855
No, not for me.
00:16:32.064 --> 00:16:36.804
Um, but from a content perspective, um, the.
00:16:37.539 --> 00:16:39.339
Speaker submissions are still open.
00:16:39.339 --> 00:16:47.049
Anybody who wants to potentially join us and speak at MOA Palooza, it's looking like it'll probably be the first week of November.
00:16:47.589 --> 00:16:53.860
Um, but please submit your speaker, uh, intent to speak or your, your desire to speak rather.
00:16:54.519 --> 00:17:01.269
Um, Naomi Cason and Jess will be, uh, helping us select the speakers.
00:17:01.779 --> 00:17:05.589
It'll be community led so you'll be able to learn from other practitioner.
00:17:06.279 --> 00:17:15.940
No pitch slapping allowed from our vendors Um, and yeah, we're, we're trying to pull together really good learning environment.
00:17:15.970 --> 00:17:21.910
Um, on a scale of, you know, 300 to 500, my target would be four to 500 attendees.
00:17:22.210 --> 00:17:27.190
Um, to be able to come together and talk shop about marketing ops for about, you know, three days.
00:17:28.690 --> 00:17:29.319
It's amazing.
00:17:29.710 --> 00:17:29.799
I'm
00:17:29.799 --> 00:17:30.279
excited.
00:17:30.369 --> 00:17:31.779
It'll be magical cuz you
00:17:31.779 --> 00:17:31.930
know.
00:17:32.089 --> 00:17:32.440
Oh.
00:17:33.430 --> 00:17:34.089
Please.
00:17:34.210 --> 00:17:38.109
Really Do you want me to do the Mickey Mouse voice?
00:17:39.490 --> 00:17:39.910
Sure.
00:17:39.910 --> 00:17:40.480
Why not?
00:17:42.250 --> 00:17:43.180
Oh boy.
00:17:44.349 --> 00:17:45.819
That's actually quite good, Mike.
00:17:45.819 --> 00:17:46.029
I,
00:17:47.440 --> 00:17:48.250
uh, someone's gonna
00:17:48.254 --> 00:17:52.119
try to make me do that on stage and I won't be able to do it anyway.
00:17:52.569 --> 00:17:55.359
Naomi Naomi's trying to figure out how to, how to work her computer.
00:17:55.629 --> 00:17:55.779
Naomi.
00:17:55.839 --> 00:17:56.440
No, we're gonna
00:17:56.440 --> 00:17:58.089
overlay that now onto everything
00:17:59.259 --> 00:18:00.339
I was like, are we recording?
00:18:03.069 --> 00:18:07.029
We better be careful cuz they might come after me now and be like, you can impersonate
00:18:07.359 --> 00:18:08.200
our primary.
00:18:08.200 --> 00:18:10.240
But then you'll just have to say, that's just how I normally speak.
00:18:10.240 --> 00:18:11.920
And then that's, you'll just have to, I just
00:18:11.920 --> 00:18:12.670
do that in interject
00:18:13.149 --> 00:18:13.480
randomly.
00:18:13.569 --> 00:18:13.660
Right.
00:18:13.849 --> 00:18:14.170
Exactly.
00:18:16.700 --> 00:18:24.369
So I, now, I'm, now I'm actually curious, like is that something that a skill, like a skill that you've honed for years or is this a thing since you've had kids?
00:18:24.789 --> 00:18:28.660
No, I, I've been doing that voice for about 10 years probably.
00:18:29.649 --> 00:18:30.099
All right.
00:18:30.190 --> 00:18:30.970
They have it folks.
00:18:30.970 --> 00:18:38.710
I used to just do it as a joke with my friends and, and then it became like, it, it's, yeah, as an adult that can do a look voice.
00:18:38.710 --> 00:18:41.049
You, you can imagine the things, the types of
00:18:41.049 --> 00:18:42.190
scenarios you can be in that
00:18:42.190 --> 00:18:43.119
can be very entertaining.
00:18:44.440 --> 00:18:46.450
uh, yeah, for sure.
00:18:48.910 --> 00:18:49.539
Uh, yeah.
00:18:49.539 --> 00:18:50.349
So I'm excited.
00:18:50.410 --> 00:18:51.460
Uh, MoSo.
00:18:51.460 --> 00:18:52.000
PaLiu is well under.
00:18:53.170 --> 00:19:01.539
um, and hopefully, you know, call for speakers, call for attendees, call for sponsors.
00:19:02.710 --> 00:19:03.430
we need your help.
00:19:03.490 --> 00:19:04.539
We wanna make it happen.
00:19:04.539 --> 00:19:04.990
Yeah.
00:19:06.250 --> 00:19:10.480
Maybe, maybe, maybe, maybe we can crowdsource, uh, getting all of us there.
00:19:10.509 --> 00:19:11.470
Well, you'll be there, Mike.
00:19:11.529 --> 00:19:12.849
Uh, Naomi, you're gonna be there, right?
00:19:14.845 --> 00:19:15.984
I, she's, yep.
00:19:15.984 --> 00:19:16.285
Should be.
00:19:16.285 --> 00:19:16.524
Yeah.
00:19:17.305 --> 00:19:17.545
Yep.
00:19:17.964 --> 00:19:18.295
Yeah.
00:19:18.744 --> 00:19:24.295
Well, I, I, my, I'm still a little up in the air, so maybe you're not Okay.
00:19:24.295 --> 00:19:24.984
Maybe I'm not.
00:19:25.045 --> 00:19:25.375
All right.
00:19:27.355 --> 00:19:29.305
So may maybe we do a live episode.
00:19:29.305 --> 00:19:29.904
How about that?
00:19:29.934 --> 00:19:30.144
Like,
00:19:30.684 --> 00:19:30.954
Ooh.
00:19:30.984 --> 00:19:32.575
I, I think that'd be super fun.
00:19:33.384 --> 00:19:33.744
It's fun.
00:19:33.954 --> 00:19:36.204
I was talking to Sydney and Lauren.
00:19:37.119 --> 00:19:39.160
um, yesterday day before.
00:19:39.220 --> 00:19:39.549
Yeah.
00:19:39.639 --> 00:19:45.579
And they were like, Hey, maybe we could do, uh, a live podcast episode, not like OpsCast, but our show.
00:19:45.680 --> 00:19:46.160
And I was like, yeah.
00:19:47.079 --> 00:19:47.559
Go for it.
00:19:48.035 --> 00:19:48.430
Yeah.
00:19:48.789 --> 00:19:49.690
Nothing's stopping you.
00:19:51.309 --> 00:19:52.869
I think their show's called Pretty Funny Business.
00:19:52.869 --> 00:19:53.980
We're gonna have'em on the show soon.
00:19:54.039 --> 00:19:57.129
It's uh, Sydnee, Mulligan and Lauren.
00:19:57.129 --> 00:19:58.089
Yeah, Lauren.
00:19:58.089 --> 00:19:59.910
You know, I can't pronounce it.
00:19:59.914 --> 00:20:01.180
Yeah, I don't say that last name.
00:20:01.720 --> 00:20:02.109
Yeah.
00:20:02.500 --> 00:20:04.539
She's gonna text me later and be like, that was terrible.
00:20:06.819 --> 00:20:07.599
and deserved.
00:20:07.750 --> 00:20:08.710
Um, that's okay.
00:20:09.099 --> 00:20:09.700
Um, let's doing great.
00:20:10.149 --> 00:20:10.240
Well,
00:20:10.240 --> 00:20:11.529
I think we should live
00:20:11.529 --> 00:20:11.889
episode.
00:20:11.889 --> 00:20:12.609
That'd be fun.
00:20:12.910 --> 00:20:14.170
Maybe we do it during happy.
00:20:16.240 --> 00:20:17.559
I would, I think that's a great idea
00:20:17.559 --> 00:20:18.129
actually.
00:20:18.670 --> 00:20:19.029
Yeah.
00:20:19.059 --> 00:20:21.940
So you have take, take questions from the, take questions from the audience.
00:20:22.210 --> 00:20:22.389
Yeah.
00:20:22.480 --> 00:20:22.660
Mm-hmm.
00:20:23.680 --> 00:20:24.399
That would actually be really
00:20:24.399 --> 00:20:24.639
fun.
00:20:24.879 --> 00:20:27.639
And then if nobody asks questions, we act like a teacher, we're gonna call on'em.
00:20:29.769 --> 00:20:30.549
We could do that.
00:20:30.930 --> 00:20:31.660
I think we could.
00:20:33.549 --> 00:20:34.089
I don't know.
00:20:34.299 --> 00:20:34.990
So we'll see.
00:20:35.440 --> 00:20:38.259
Um, there's a lot on the horizon this year.
00:20:38.379 --> 00:20:38.740
There's.
00:20:40.359 --> 00:20:54.309
You know, if you thought MOA Palooza was gonna be the, the only thing that I have to share with the community this year, you thought wrong there's, there's a lot more that I'm looking to bring, uh, bring to light with the team that's, that's working on it.
00:20:54.309 --> 00:20:57.849
So, um, I'm excited.
00:20:58.720 --> 00:20:59.200
It's great.
00:20:59.559 --> 00:21:05.319
Um, what about, does that mean you didn't say anything about summer camp?
00:21:06.819 --> 00:21:07.690
I know.
00:21:09.144 --> 00:21:09.805
So
00:21:09.805 --> 00:21:20.095
the fun, if anybody listens to this and they're thinking about mops of palooza and they're thinking about camp, uh, it is becoming more and more clear that camp is not going to be a thing this year, unfortunately.
00:21:21.234 --> 00:21:21.565
Oh no.
00:21:23.214 --> 00:21:30.984
Um, the way that hotels want to book rooms is not conducive to supporting a small event.
00:21:31.404 --> 00:21:35.004
On the front end of a larger event, they would rather it be on the back end.
00:21:35.664 --> 00:21:37.254
And I'm gonna be real with everybody.
00:21:37.254 --> 00:21:47.904
Like I doubt anyone wants to go to a big event and then go into a day and a half of deep learning, deep discussion content after that.
00:21:48.565 --> 00:21:48.714
Yeah.
00:21:48.714 --> 00:21:49.595
So, um,
00:21:49.764 --> 00:21:51.434
no, that sounds terrible actually.
00:21:51.434 --> 00:21:52.274
It's sounds horrible.
00:21:53.664 --> 00:21:54.754
That sounds horrible.
00:21:54.944 --> 00:21:55.825
Yeah, that's
00:21:56.154 --> 00:21:56.595
exactly.
00:21:57.210 --> 00:21:58.349
My feeling on it too.
00:21:58.349 --> 00:21:59.399
I told every hotel,
00:21:59.399 --> 00:22:02.039
I was like, it has to be before the big event.
00:22:03.089 --> 00:22:04.319
And they were like, no.
00:22:04.649 --> 00:22:05.190
And I was like,
00:22:05.480 --> 00:22:07.349
oh, thanks for that.
00:22:07.680 --> 00:22:07.950
So.
00:22:08.220 --> 00:22:16.230
Well, I'm sure well, for those, those, those of us who've been to one of the summer camps, I think we'll, we'll, we'll support it when you wanna bring it back.
00:22:16.230 --> 00:22:16.559
So
00:22:16.799 --> 00:22:18.420
it'll come back next year for sure.
00:22:18.420 --> 00:22:24.899
So the, the, the goal here is to do MOA in, in the fall this coming year, right?
00:22:24.899 --> 00:22:25.799
This year, right now.
00:22:26.379 --> 00:22:31.089
Uh, then we would shift MOA into the spring and we would do camp, uh, in the summer.
00:22:31.240 --> 00:22:35.529
And so we'd have two activations spring and summer moving forward.
00:22:36.009 --> 00:22:40.779
Um, and that would be the way that things sort of shake up moving, you know, into the future.
00:22:41.769 --> 00:22:49.210
Uh, if anybody did already look at like a camp pass, the, your camp pass is not actually lost.
00:22:49.269 --> 00:22:54.339
Um, there's something else special that we're gonna do for anyone that decided to take advantage of that early.
00:22:55.180 --> 00:22:58.299
Camp plus mops of Palooza Pass that's available on the site.
00:22:58.809 --> 00:23:07.000
Um, so I would encourage you to snag that if you, especially if you can get l and d budget, um, because there will be a really special networking activity that we pull together.
00:23:07.509 --> 00:23:14.680
Uh, and you can imagine if we're in and around the downtown Disney space, uh, it may involve some activities around there.
00:23:14.680 --> 00:23:24.660
So, um, I would encourage you to think about still grabbing one of those because we would bring everyone together for a special sort of professional networking activat.
00:23:25.855 --> 00:23:26.305
Awesome.
00:23:26.904 --> 00:23:27.115
Yeah.
00:23:28.194 --> 00:23:29.035
So damn, it's not
00:23:29.035 --> 00:23:29.514
lost.
00:23:32.154 --> 00:23:32.585
and Hartmann,
00:23:32.605 --> 00:23:33.204
you're gonna be there.
00:23:33.654 --> 00:23:34.285
I'll be there.
00:23:34.375 --> 00:23:34.555
Okay.
00:23:35.545 --> 00:23:35.694
Yeah.
00:23:36.295 --> 00:23:40.105
What I want is for you to wear Mickey er Rizzo and uh, do your Mickey voice.
00:23:40.105 --> 00:23:43.605
You know, I might have some handgun.
00:23:43.605 --> 00:23:43.924
Really?
00:23:45.234 --> 00:23:46.585
I get the Mickey gloves too, I think.
00:23:46.585 --> 00:23:47.244
Yeah, exactly
00:23:47.244 --> 00:23:47.424
right.
00:23:48.565 --> 00:23:49.375
Oh my gosh.
00:23:49.434 --> 00:23:52.974
Like I'm, now I've got this vision of you with Mickey gloves on.
00:23:53.244 --> 00:23:53.484
Uh,
00:23:56.964 --> 00:23:57.625
give it to Mickey.
00:23:57.625 --> 00:23:59.184
I mean, Mikey, I mean yeah,
00:24:02.634 --> 00:24:02.815
Yeah.
00:24:03.565 --> 00:24:04.224
Oh man.
00:24:04.315 --> 00:24:05.964
Oh, I just set myself up for so
00:24:05.964 --> 00:24:06.805
many jokes later.
00:24:06.865 --> 00:24:07.464
Oh yeah.
00:24:07.464 --> 00:24:08.754
It's just, it's all coming.
00:24:08.964 --> 00:24:10.524
The rest of the year is messed up for
00:24:10.524 --> 00:24:10.944
me now.
00:24:11.619 --> 00:24:11.754
Yeah,
00:24:13.194 --> 00:24:13.434
that's all.
00:24:14.514 --> 00:24:20.375
Any, any other sort of, uh, things that you guys have so far this year?
00:24:21.474 --> 00:24:22.464
Trends you're seeing?
00:24:24.414 --> 00:24:24.774
I don't know.
00:24:24.774 --> 00:24:28.825
Trends wise, I don't know.
00:24:28.974 --> 00:24:30.714
I think the data piece is a good one.
00:24:31.119 --> 00:24:31.269
That
00:24:31.269 --> 00:24:39.549
rev op stuff is interesting, although I still, I still, still, I still think there's a lot of confusion about what that means.
00:24:39.639 --> 00:24:40.000
Yep.
00:24:40.480 --> 00:24:59.980
Yeah, and that's what I was gonna say too, like, great, that that happens to be the thing that's on the rise, but like, I'm not confident speaking of like being confident in the data like not confident that the, uh, actual underlying function is well defined and understood yet, and.
00:25:01.099 --> 00:25:02.575
and hey, that's what we're all here for.
00:25:02.575 --> 00:25:02.875
Right?
00:25:04.164 --> 00:25:07.944
Who better than all of the professionals out there to help shape it
00:25:07.944 --> 00:25:08.335
correctly?
00:25:09.625 --> 00:25:22.045
Well, and I know there's another one that, um, another, I think hopefully, for me at least, I think it's, uh, I'm, I'm really curious to see if it becomes more of a trend is the idea of a marketing chief of staff.
00:25:23.865 --> 00:25:26.335
I, I, I'm very excited about that.
00:25:26.484 --> 00:25:29.394
We actually, I was sitting with, I went to the sendo, so event.
00:25:30.160 --> 00:25:40.509
Um, a couple weeks ago and there was like, Sanger was there and Melissa McCreedy and, um, Stephanie from, from Valenti.
00:25:40.569 --> 00:25:41.240
Valenti.
00:25:41.799 --> 00:25:41.889
Mm-hmm.
00:25:42.220 --> 00:25:58.289
Um, we were all sitting around talking shop and, and that was one of the things we talked about was like this possibility of the, um, chief of staff type of role for marketing ops, but also that there needs to be sort of a shake up at the coo.
00:25:59.444 --> 00:26:13.839
like the COO function hasn't really been redefined or like rejiggered to be understood since the sort of evolution of tech, uh, started hitting right?
00:26:13.839 --> 00:26:20.170
Like the traditional COO when you go sort of dig into it or, or what have you, was certainly around ever since.
00:26:20.319 --> 00:26:21.789
Who knows long how long, right.
00:26:21.789 --> 00:26:23.319
Industrial era for sure.
00:26:23.799 --> 00:26:28.660
But when you start to bring in tech, should the COO role have a shake?
00:26:29.545 --> 00:26:37.585
Could it potentially be more tech oriented and understanding of the landscape of the go-to-market function and the requirements that are needed to be able to do that?
00:26:38.305 --> 00:26:38.845
I don't know.
00:26:40.075 --> 00:26:41.394
So I think it was a really good question.
00:26:41.394 --> 00:26:51.865
So it was, we were teetering back and forth between like this idea of chief of staff or some sort of C level and the group there was like, maybe it's coo I was like,
00:26:53.065 --> 00:26:53.394
yeah.
00:26:53.815 --> 00:26:54.355
Interesting.
00:26:54.359 --> 00:26:55.644
Um, what
00:26:55.644 --> 00:26:56.454
do you think Naomi?
00:26:56.964 --> 00:26:57.024
Coo.
00:26:58.009 --> 00:27:00.369
I mean, I, I, I would love that.
00:27:00.430 --> 00:27:01.899
That, I think that's amazing, right?
00:27:03.039 --> 00:27:03.899
You could be a coo.
00:27:04.720 --> 00:27:05.139
Totally.
00:27:05.139 --> 00:27:05.589
I think so.
00:27:05.595 --> 00:27:06.519
I'd like to think so.
00:27:06.579 --> 00:27:07.299
You guys think so?
00:27:07.480 --> 00:27:07.869
Totally.
00:27:07.869 --> 00:27:08.379
I think so.
00:27:08.379 --> 00:27:08.779
Yeah.
00:27:08.889 --> 00:27:09.379
Yeah.
00:27:09.379 --> 00:27:09.660
I
00:27:09.660 --> 00:27:12.940
mean, think about like contract negotiation
00:27:12.940 --> 00:27:13.299
technology.
00:27:13.305 --> 00:27:14.019
Oh my gosh,
00:27:15.910 --> 00:27:16.149
yes.
00:27:16.149 --> 00:27:18.250
Go to market function like mm-hmm.
00:27:18.849 --> 00:27:21.399
people, man, like all of it, like finance.
00:27:21.670 --> 00:27:22.019
It.
00:27:24.490 --> 00:27:25.690
Now you're speaking my language.
00:27:25.869 --> 00:27:27.190
Yeah, you're totally speaking my language.
00:27:27.190 --> 00:27:28.329
I'm picking up what you're putting down.
00:27:28.629 --> 00:27:32.649
You could totally be I think it's a thing.
00:27:33.160 --> 00:27:34.210
Yeah, absolutely.
00:27:35.170 --> 00:27:36.190
So, well, cool.
00:27:36.250 --> 00:27:39.069
Um, any other final thoughts?
00:27:39.075 --> 00:27:49.660
And this is, this has been a little bit of a catchall episode, so a, I think, I think, I think we are all like looking forward to like, hopefully February won't be quite like January.
00:27:50.049 --> 00:27:50.289
Yeah,
00:27:50.289 --> 00:27:51.279
but it's such a short month.
00:27:52.930 --> 00:27:53.349
true.
00:27:54.309 --> 00:27:57.369
Like, ah, Yeah.
00:27:57.369 --> 00:27:57.879
It's all right.
00:27:59.079 --> 00:27:59.710
We'll get through it.
00:28:00.250 --> 00:28:00.789
It'll be good.
00:28:00.879 --> 00:28:04.299
No, it was good to catch up though, and think a little bit about what's going on in the landscape.
00:28:04.410 --> 00:28:04.849
Yeah.
00:28:05.170 --> 00:28:06.970
Hey, call for speakers or not speakers.
00:28:06.974 --> 00:28:08.619
Call for guests on the show.
00:28:08.619 --> 00:28:08.680
Yeah.
00:28:08.680 --> 00:28:09.220
Podcast
00:28:09.220 --> 00:28:09.639
guests.
00:28:10.210 --> 00:28:10.480
Yeah.
00:28:11.545 --> 00:28:12.595
Definitely reach out to us.
00:28:12.865 --> 00:28:13.285
Come chat
00:28:13.289 --> 00:28:13.464
with
00:28:13.464 --> 00:28:13.855
us.
00:28:14.125 --> 00:28:14.394
Yeah,
00:28:14.815 --> 00:28:16.105
we definitely want to chat with you.
00:28:16.315 --> 00:28:18.835
Otherwise you just, uh, have to listen to just us
00:28:21.295 --> 00:28:22.045
or you'll have to be
00:28:22.049 --> 00:28:24.474
subject to an entire episode of Mickey Voice.
00:28:25.764 --> 00:28:25.774
Okay.
00:28:26.214 --> 00:28:28.714
Definitely people come on the show for sure.
00:28:32.994 --> 00:28:33.484
Okay.
00:28:33.865 --> 00:28:34.105
All right.
00:28:34.105 --> 00:28:34.704
We should wrap.
00:28:36.460 --> 00:28:37.660
You want, you're gonna do a wrap?
00:28:37.660 --> 00:28:38.379
Is that what you said?
00:28:38.384 --> 00:28:38.799
No.
00:28:38.829 --> 00:28:39.579
In Mickey voice?
00:28:39.950 --> 00:28:40.299
No.
00:28:40.450 --> 00:28:41.500
Oh my gosh.
00:28:42.039 --> 00:28:42.220
Good.
00:28:42.220 --> 00:28:42.549
No.
00:28:42.849 --> 00:28:43.149
Okay.
00:28:43.539 --> 00:28:43.700
Gracious.
00:28:43.704 --> 00:28:43.809
No,
00:28:45.099 --> 00:28:46.299
I'm not gonna do rap either.
00:28:46.629 --> 00:28:47.019
I could.
00:28:47.019 --> 00:28:49.990
I could lip sync a wrap maybe, but I'm not gonna do a wrap.
00:28:50.420 --> 00:28:51.059
that's it.
00:28:52.075 --> 00:28:52.884
They did a rap at the
00:28:52.884 --> 00:28:53.724
Sendo event.
00:28:54.325 --> 00:28:55.524
Some people went upstage.
00:28:55.555 --> 00:28:56.754
I think Sanger wrote a rap
00:28:56.754 --> 00:28:57.144
or something.
00:28:57.144 --> 00:28:57.625
It was great.
00:28:58.524 --> 00:29:00.774
I can only imagine you had to be there.
00:29:02.724 --> 00:29:03.774
Were there any videos?
00:29:04.134 --> 00:29:04.254
I
00:29:04.254 --> 00:29:05.335
think someone got a video.
00:29:05.454 --> 00:29:05.785
Yeah, I didn't
00:29:07.974 --> 00:29:08.394
So did I.
00:29:08.399 --> 00:29:10.494
Have I ever told you the story about being in a flash mob?
00:29:10.944 --> 00:29:12.805
Sorry, this is totally, it is.
00:29:12.865 --> 00:29:17.454
It is marketing ops related because it was at, it was at an equa user conference.
00:29:18.474 --> 00:29:20.244
No pre preor.
00:29:20.244 --> 00:29:22.335
It was right before the Oracle acquisition actually.
00:29:23.335 --> 00:29:35.065
Yeah, there was, so the, and the, the reason I know it's that is because the salesperson that we, we bought from tried, like, she called me to get me to go, Hey, will you do this flash mob thing we're gonna do?
00:29:35.065 --> 00:29:35.634
One day?
00:29:35.694 --> 00:29:37.555
I was like, ah, fine, I'll do it.
00:29:38.065 --> 00:29:39.085
Really no interested in it.
00:29:39.264 --> 00:29:40.014
It was dancing.
00:29:40.105 --> 00:29:41.184
So that's the other thing.
00:29:42.910 --> 00:29:44.049
And then she didn't show up.
00:29:44.049 --> 00:29:48.279
I was like, it turns out she was, she had been selling to Oracle, right.
00:29:48.279 --> 00:29:49.389
Selling the product.
00:29:49.389 --> 00:29:53.710
And that turned around to Oracle, wanting to buy Equa.
00:29:54.190 --> 00:29:54.220
Mm.
00:29:54.279 --> 00:29:57.250
Um, and so she wasn't there, but Yep.
00:29:57.279 --> 00:29:58.210
It was actually a lot of fun.
00:29:58.420 --> 00:29:58.690
Totally.
00:29:58.690 --> 00:29:59.230
Would do it again.
00:29:59.234 --> 00:30:02.289
So we need, maybe we need to do a flash mob at, oh, see, I just gave it up.
00:30:02.664 --> 00:30:03.414
Can't do it now.
00:30:03.654 --> 00:30:04.644
I mean, but
00:30:04.644 --> 00:30:06.085
it's, it's just an idea at the,
00:30:06.714 --> 00:30:12.355
so maybe someone will organize it secretly and we will have no idea.
00:30:13.615 --> 00:30:14.394
Maybe it'll be you.
00:30:14.394 --> 00:30:14.845
Hartmann.
00:30:15.134 --> 00:30:15.484
No,
00:30:16.914 --> 00:30:17.514
won't be me.
00:30:19.065 --> 00:30:19.484
why?
00:30:19.644 --> 00:30:21.595
Why was the flash mobs dancing so bad?
00:30:22.134 --> 00:30:23.484
Oh, Hartmann organized.
00:30:23.545 --> 00:30:23.724
Yeah.
00:30:24.514 --> 00:30:26.305
I, I, I was a choreographer.
00:30:28.404 --> 00:30:29.214
I'm just kidding.
00:30:29.964 --> 00:30:31.285
No, it's totally true.
00:30:31.734 --> 00:30:34.244
The whole thing is just jazz hands, jazz, hands.
00:30:38.434 --> 00:30:38.795
Yeah.
00:30:39.394 --> 00:30:40.414
So there you go.
00:30:40.444 --> 00:30:41.105
I could do that.
00:30:41.105 --> 00:30:47.464
I could do jazz hands or, uh, you know, the, the, uh, parade wave Oh my
00:30:47.464 --> 00:30:48.184
gosh.
00:30:48.335 --> 00:30:49.355
I was like, what's he gonna say?
00:30:49.355 --> 00:30:50.134
Oh, a parade wave.
00:30:50.224 --> 00:30:50.494
Okay.
00:30:50.644 --> 00:30:50.944
Yeah.
00:30:51.004 --> 00:30:52.444
No, it's, it is, it's pg.
00:30:53.315 --> 00:30:53.974
Maybe even G.
00:30:54.365 --> 00:30:55.184
Maybe G.
00:30:55.384 --> 00:30:55.805
All right.
00:30:56.075 --> 00:31:03.154
So in there I've just, uh, my things you didn't know about my Michael, um, icebreaker is now gone.
00:31:03.154 --> 00:31:04.305
I'm gonna have to come up with something.
00:31:05.170 --> 00:31:05.649
Yeah.
00:31:05.829 --> 00:31:10.329
Uh, apparently there's a bunch of like little hidden secrets in this one.
00:31:10.329 --> 00:31:16.480
I think the episode will be like, Mickey joined to the show and Hartmann tells us about his dancing skills.
00:31:16.480 --> 00:31:20.109
Tune in Yeah.
00:31:20.109 --> 00:31:22.629
And Naomi's like, why am I on this show
00:31:22.629 --> 00:31:22.809
with this?
00:31:26.420 --> 00:31:26.889
Although there's gonna be
00:31:26.889 --> 00:31:27.369
something.
00:31:27.375 --> 00:31:30.420
She's gonna come out and share something and we're gonna, oh my gosh, gauze.
00:31:30.954 --> 00:31:31.444
Yeah.
00:31:31.444 --> 00:31:31.805
Yeah.
00:31:33.234 --> 00:31:39.085
Well, she's already, she what, what you, you've, you've given some away some secrets, like how to actually get a meeting with you.
00:31:39.085 --> 00:31:39.984
I know that so.
00:31:40.644 --> 00:31:41.274
Oh yeah.
00:31:41.274 --> 00:31:43.045
So I can give it all away, you know?
00:31:43.045 --> 00:31:43.795
Mm-hmm.
00:31:45.055 --> 00:31:45.474
So.
00:31:46.014 --> 00:31:46.684
Alright.
00:31:46.944 --> 00:31:55.224
Well I think we are all ready for the, and so for our listeners and audience, it's a Friday afternoon, so I think we are all about done.
00:31:55.704 --> 00:31:55.974
Yeah.
00:31:56.500 --> 00:31:56.980
I'm done.
00:31:57.190 --> 00:31:58.450
I actually have like two more calls.
00:31:58.450 --> 00:32:00.369
I have to go get on one, starting in three minutes.
00:32:00.369 --> 00:32:00.759
But you know,
00:32:02.470 --> 00:32:03.089
All good.
00:32:03.430 --> 00:32:04.049
All good.
00:32:04.240 --> 00:32:04.750
All right.
00:32:04.750 --> 00:32:08.950
Thanks everyone for listening and, uh, continue to support us.
00:32:09.190 --> 00:32:14.319
As we mentioned earlier, we always are interested in hearing about new guests or, uh, or ideas for guests.
00:32:14.325 --> 00:32:17.289
Or if you wanna be a guest or reach out to us, we'd be happy to talk.
00:32:17.859 --> 00:32:19.420
Until next time, we will.
00:32:19.450 --> 00:32:20.799
Uh, we'll talk to you later.
00:32:20.950 --> 00:32:21.250
Bye.
00:32:21.589 --> 00:32:22.210
Bye everybody.
00:32:22.480 --> 00:32:23.079
Bye Ron.
