ABOUT THIS EPISODE
Today, we have an amazing panel of guests to share their insights and experience in crafting stories. We are joined by Jorge Soto, Head of Community and Partnerships at Reprise; Joe Caprio, Operating Partner at Glasswing Ventures; Ed Jaffe, Director of Research and Customer Experience at 2Win!; and Tyson Goeltz, CRO at Reprise.
The panel shares their insights on getting the right people involved in meetings to encourage more stories and eventually create more effective demos. They also discuss the idea that some discovery questions are naturally meant to show you how to tailor the demo.
Takeaways
- There are times when your discovery is there to set up a moment of the demo
- There should be a partnership between the account executive and sales engineer but understand that it's never easy
Quote of the Show
"Some episodes are going to focus on one character versus another so, rather than trying to have a power struggle over this particular meeting, there are some meetings that the AE is the focus and I'm more on the support role if I'm the SE. Sometimes it's going to be the reverse of that." - Ed Jaffe
Connect with our guests in the links below
Ways to tune in:
