EP409: Holiday ecommerce is still headed for record volume. The October Amazon FBA inventory mistake that will cost brands.

October is when an Amazon FBA reorder turns into a stockout. Most sellers wait until November to fix the math. By then the inbound misses the holiday curve. On one home and kitchen brand I run, units went from 40 in August to 122 in September. That is the curve starting, not a lucky week. Place that reorder on October 15 and the lead time lands in December. Too late. The High Voltage Business Builders Podcast walks three checks you can run today: a written days-of-supply number for every SKU, an October reorder based on that September pace, and a restock alert before you drop under 14 days of cover. Amazon FBA inventory, days of supply, and the Q4 reorder are the search. Listen before you fund the next inbound.
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