ABOUT THIS EPISODE
They tried to cancel Four Loko. It didn’t work.
This is the untold story of how one of the most hated, hyped, and misunderstood brands in America refused to die.
Jaisen Freeman — co-founder and co-CEO of Phusion Projects — takes us behind the scenes of Four Loko’s rise, rebellion, and resurrection.
From a bootstrapped college hustle to a billion-dollar juggernaut, he unpacks:
🔥 How they built an iconic brand with zero outside funding.
🚫 Why politicians, the media, and Big Alcohol came after them.
💥 What it took to survive $30M in debt, 90 lawsuits, and a federal crackdown.
📈 And how he’s now building the next breakout brand — powered by data, culture, and unapologetic storytelling.
This isn’t just about a drink. It’s about building something so bold it couldn’t be ignored.
A wild ride through controversy, comeback, and the playbook for turning chaos into brand gold.
👉 If you're building a brand, breaking the rules, or betting on yourself—this one’s for you.
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Step past the Red Velvet Rope.
Subscribe to Zeitgeist and catch Episode 4 now.
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