The NEW Way to Build a Profitable Personal Brand in 2026

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[SPEAKER_00]: If you're building a personal brand so you can make more money online in 2026, the good news is that there's never been a greater opportunity if you're running the right place.
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[SPEAKER_00]: But the bad news is, if you're using a 2024 playbook, you're going to spend years going at the wrong way and get no results.
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[SPEAKER_00]: So for today's conversation, I want to dive deep.
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[SPEAKER_00]: What are the plays that actually work to build a profitable personal brand in 2026?
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[SPEAKER_00]: I have done this over the last six years.
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[SPEAKER_00]: and I've figured out along the way how to change this from a mid-six figure to a multiple seven figure business and not just me, I've helped other people in our community and so for today's episode, I want to bring on one of the members of my group who had its successful business, but then he launched a new online business and has made hundreds of thousands of dollars on his way to making seven figures.
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[SPEAKER_01]: By having the community, we increased by 50 percent, quarter of a million dollars in the first full year is pretty cool.
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[SPEAKER_00]: So I'm doing today by Nick Saka.
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[SPEAKER_00]: Thank you for being here, bro.
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[SPEAKER_00]: Thanks for having me, man.
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[SPEAKER_00]: Yeah, Nick's actually on the same path.
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[SPEAKER_00]: He's building his personal mind.
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[SPEAKER_00]: He's in the insurance industry.
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[SPEAKER_00]: I was in mortgage in real estate.
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[SPEAKER_00]: And he's actually launched an offer to his industry.
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[SPEAKER_00]: And so we're going to be jamming on the shifts that you need to make in terms of what do you need to be doing with your content to actually get customers?
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[SPEAKER_00]: And then on the conversion side, how do you launch things that actually convert today?
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[SPEAKER_00]: How do you really help the market and just separate from the competition?
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[SPEAKER_00]: How do you just dominate?
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[SPEAKER_00]: And so one thing I noticed, bro, that's been huge this year, is, you know, there's this whole space of like the gurus online and everybody's trying to build influence, but it feels like the audience is calling, is like called the people out, like they can tell who's fake, who's real, and so I think they're, I just call this the BS meter.
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[SPEAKER_00]: you know, like people can tell if you're bullshitting or not, right?
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[SPEAKER_00]: Have you noticed the same thing?
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: And, you know, I've asked you, you know, if I'm about to do business with somebody, I'll try to vet them through somebody like you or I'm like, hey, you know, you might know this person what your thoughts on them.
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[SPEAKER_01]: And so,
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[SPEAKER_01]: I think when we have that gut intuition, we just want to double-check.
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[SPEAKER_00]: Yeah, and so it's like, and by the way, your brand can answer those questions for you, like you can look up somebody, but when they don't have that strong personal brand, then you're reaching out one to one.
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[SPEAKER_00]: And that is another version of a personal brand.
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[SPEAKER_00]: It's like, what are people saying about you when you're not in the room?
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[SPEAKER_00]: do they trust you?
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[SPEAKER_00]: Do you have a good track record?
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[SPEAKER_00]: And so everybody has a brand whether they want to admit it or not.
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[SPEAKER_00]: And then the question is, do you want to put gas in the fire and really take it to the next level?
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[SPEAKER_00]: So one thing I've noticed is this group that's crushing a how do you get into there?
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[SPEAKER_00]: Because that's what people want to know.
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[SPEAKER_00]: How do I move into struggling to just dominating?
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[SPEAKER_00]: And the first step is going to be obviously making better content, then it's going to be launching offers that actually connect, and then the last step is like how do you convert more people to take advantage.
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[SPEAKER_00]: So we'll walk through that whole framework.
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[SPEAKER_00]: But on the content side, there's just there's so many people posting.
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[SPEAKER_00]: the same old same old stuff so they're using a 2024 playbook in a 2026 world where the game is shifted so I don't know you you have a community which you launched and just to give quick back on can you walk people through like where you were you because you didn't even have an offer you were just doing it to go your business but then you accidentally launched an offer yeah I'm in the insurance industry I have an insurance agency and as I scaled that up I started putting out content I started on YouTube
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[SPEAKER_01]: I wasn't sure what type of content I would really put out on YouTube.
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[SPEAKER_01]: So I just did like entrepreneurship, insurance, self development, and the insurance stuff really popped off.
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[SPEAKER_01]: So then I started catering to that community.
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[SPEAKER_01]: You started creating more insurance-related content, documenting my journeys, stuff that was like hand in hand with it.
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[SPEAKER_01]: And I built this big audience, and I poured into that audience over like five, six years.
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[SPEAKER_01]: And I always knew that I wanted to monetize it.
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[SPEAKER_01]: I was like, I need to come out with something.
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[SPEAKER_01]: I've been putting out so much free game.
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[SPEAKER_01]: It's time to monetize.
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[SPEAKER_01]: But I wasn't sure what, how, and so I just stuck with what I was good at, which is what people inevitably knew me for, which was putting out content.
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[SPEAKER_01]: And then after being a student of yours for the longest, I was like, you know what?
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[SPEAKER_01]: I think I can create an offer around something that my industry really sucks at, which is content, social media.
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[SPEAKER_01]: Um, so that's when I created the offer, uh, I call it the insurance creators, and, uh, within the last 16 months, uh, we've got over 180 members.
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[SPEAKER_01]: Nice.
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[SPEAKER_00]: And, uh, yeah, and I just, you know, it was, it was, it was time, you know, but I've been, I just, and just talk about, like, I know you've spent money on ads and just different things like that, but just, in terms of revenue, you've generated from this passion project,
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[SPEAKER_00]: Now, like $250 grand in a year.
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[SPEAKER_01]: Just this year.
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[SPEAKER_01]: Oh, so manually, that's what meant you make from this year.
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[SPEAKER_01]: Just this year, yeah.
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[SPEAKER_01]: That's not like, you know, net, of course, but they're adds all that stuff.
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[SPEAKER_01]: But yeah, I mean, quarter of a million dollars in the first full year is pretty cool.
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[SPEAKER_00]: Yeah, and we can talk about how we're going to take it to the next level now.
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[SPEAKER_00]: That's one of the topics you want to talk about.
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[SPEAKER_00]: And I think it would really help the audience.
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[SPEAKER_00]: But yeah, just going from unknown to known first.
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[SPEAKER_00]: And then helping other people do the same thing.
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[SPEAKER_00]: to actually making money from a personal brand.
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[SPEAKER_00]: Like people think you need to put out content to get famous and to get views and like monetize that way.
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[SPEAKER_00]: And yes, you can get mad since money and you can get sponsorships and brand deals.
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[SPEAKER_00]: But that's like, chump change.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: That's like pennies on the real money in a personal brand is going to be in growing your business and then helping other people.
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[SPEAKER_00]: I don't know who said it.
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[SPEAKER_00]: I think it's a different version of this quote, but the best way to get rich is to help other people get rich.
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[SPEAKER_00]: Right?
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[SPEAKER_00]: If you can help people actually make money and do the thing that you're doing.
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[SPEAKER_00]: And by the way, all of us are our own best case study, right?
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[SPEAKER_00]: Like your best case study and marketing, the best marketing asset you have is your own zero to hero story to be given.
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[SPEAKER_00]: Then you can be your students and your members and then you can take it to the next level.
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[SPEAKER_01]: Some people are better at talking about things.
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[SPEAKER_01]: They haven't done, but I'm not one of them.
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[SPEAKER_01]: I have to do it and experience it, and only then can I feel comfortable about sharing it and even monetizing that, you know, I think we're good.
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[SPEAKER_00]: But that's the part, I think that is the best thing that people are getting called on.
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[SPEAKER_00]: If you haven't done it, people can tell.
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[SPEAKER_00]: You're just selling another thing that you haven't done or you don't have experience in.
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[SPEAKER_00]: When you have proof,
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[SPEAKER_00]: It's like it crushes all the naysayers.
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[SPEAKER_00]: And so just remember this for all of us.
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[SPEAKER_00]: It's a reminder, even for me, it's like nothing sells like results.
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[SPEAKER_00]: When you have proof, it just shuts everybody up.
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[SPEAKER_00]: And like, okay, I got to pay attention to this now.
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[SPEAKER_00]: I got the proof.
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[SPEAKER_00]: Like, that's why, even as I started this video, I'm like, hey, I've done this, but I've been doing this.
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[SPEAKER_00]: I'm doing it right now.
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[SPEAKER_00]: And I'm in that top group that's actually having one of my best years ever, despite people saying, hey, this industry sucks.
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[SPEAKER_00]: It's over.
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[SPEAKER_00]: I'm not doing this anymore.
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[SPEAKER_00]: I got to find another offer.
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[SPEAKER_00]: I'm actually doing pretty well, right?
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[SPEAKER_00]: And so, based on that, I might have a few ideas that can help somebody else, right?
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[SPEAKER_00]: So they want to see that there's proof of concept.
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[SPEAKER_00]: But I think of it for everybody watching listening, the blueprint should be to do it for yourself, first, get the proof, get the case studies, before you start trying to do, I think people make a big mistake of launching new offers and trying to make money from their personal brand too soon.
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[SPEAKER_00]: Yeah, like you've seen this too, like, and those people aren't here anymore.
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[SPEAKER_00]: So I hope you're enjoying today's podcast.
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[SPEAKER_00]: I wanna quickly tell you about something that's really helping my audience.
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[SPEAKER_00]: Once a week I send out my forward focus email.
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[SPEAKER_00]: This is one tip that's gonna help you move the needle in your business, your personal brand, your content strategy.
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[SPEAKER_00]: And honestly, I have never received this much positive feedback from a single piece of marketing ever in my whole career.
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[SPEAKER_00]: So I know this is really helping people take you about 60 seconds to read and just gives you that clarity in the world of all this chaos and noise.
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[SPEAKER_00]: So if you want to get access to this week's issue and get this every week for me, just check out the link it's in the description below and I'll shoot it over to you.
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[SPEAKER_00]: And for now, let's get back to the episode.
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[SPEAKER_01]: I remember a long time ago, Gary Vee was talking to Jake Paul and he was telling him that he was, you know, it's funny because in retrospect it's like, you know, it ended up working out for him, but he was giving him advice like, hey, you're throwing too many right hooks too soon.
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[SPEAKER_01]: And I would hold off.
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[SPEAKER_01]: Like, let me delay the ask, you know, but you know what's crazy is out for him.
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[SPEAKER_01]: Yeah, it will work out for him.
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[SPEAKER_00]: But like, that's the anomaly for the most part
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[SPEAKER_00]: Yeah, I can grow your business a little bit, but you're leaving the big money off the table, like you're just not going to get the big opportunity.
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[SPEAKER_00]: So I noticed this with you and same thing happened with me by accident.
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[SPEAKER_00]: I didn't like delay the ask because I was like had this grand master plan for it taught by Gary Vee that I'm going to wait until five years and then I'll
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[SPEAKER_00]: No, I just didn't have anything.
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[SPEAKER_00]: I didn't have the confidence to launch an offer.
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[SPEAKER_00]: Also, I was still in the weeds doing my business.
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[SPEAKER_00]: I wanted to make sure I was good.
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[SPEAKER_00]: Like, I couldn't do two things at once.
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[SPEAKER_00]: Like, there's so many other reasons.
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[SPEAKER_00]: But honestly, the thing that helped me the most was I was focused on just making better content.
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[SPEAKER_01]: Yeah.
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[SPEAKER_00]: Like, and I noticed this with you, you wanted to make videos that made people laugh, or you wanted to make videos that got more reach.
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[SPEAKER_00]: Before you wanted to launch a community, you make turn for the extra games.
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[SPEAKER_00]: Because you have a core business that is already being monetized, your bills are being paid that way.
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[SPEAKER_00]: You want to grow that business first before you do the next thing.
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[SPEAKER_01]: because it needs to make sense because if this new thing is going to take this much effort, when I could be focused on the main thing, I mean, yeah, the passion product is more fulfillment, it's a lot cooler, but it's still work, especially when you know like you want to deliver, it's like I'm not going to put out nothing, you know, or put out some bad product,
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[SPEAKER_01]: and not feel bad about it.
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[SPEAKER_01]: Like I'd rather serve like less people, but know they got like the best versus make a lot of money, but then you know you're getting people like submitting, you know, disputes and, you know, refunds and things like that.
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[SPEAKER_01]: And I also and you have a bad name, but,
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[SPEAKER_00]: Yeah, and I'll just kind of take people back in this small, probably help you as well.
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[SPEAKER_00]: It's like, I remember using social media to build my personal brand, and I started to get some traction, and then I had a business coach at the time, and he's like, he's like, you need Neil, you need a launch offer.
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[SPEAKER_00]: Like, you built up a following, people trust you, you need to do something to help these people, they're asking you and the DMs already.
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[SPEAKER_00]: And so I already was getting inbound questions.
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[SPEAKER_00]: That led me to launch something, meaning like, I was getting them, hey, how did you do that?
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[SPEAKER_00]: Hey, what about this?
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[SPEAKER_00]: Hey, Neil, could you come speak to my group here?
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[SPEAKER_00]: Yeah, I noticed this.
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[SPEAKER_00]: And I started getting some cool opportunities.
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[SPEAKER_00]: Some inbound, some I reached out for.
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[SPEAKER_00]: And then I noticed that was like proof of concept.
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[SPEAKER_00]: Here's like an indication that people are interested in me helping them with the same thing.
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[SPEAKER_00]: So I just threw this out there as a test.
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[SPEAKER_00]: And I think this is really important for people
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[SPEAKER_00]: you don't have to like go all in, you can just test it, right?
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[SPEAKER_00]: Like if you did your community offer first and it didn't go well, you probably would just moved on.
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[SPEAKER_00]: Like it wouldn't have, you would have been depressed for a day.
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[SPEAKER_00]: Yeah, but like you, your life would have gone on.
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[SPEAKER_00]: You got a nice family, like it's cool.
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[SPEAKER_00]: You got a good business.
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[SPEAKER_00]: You would just gone on to the next thing.
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[SPEAKER_00]: So I remember my first offer to my industry.
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[SPEAKER_00]: After I've been doing this and I had already had proof of concept for my business was I launched a content workshop And I called it kneels content today because I had no other name for it and I was like, hey, you can go and you came to it by the way This was years ago like four or five years ago, and I remember launching it in Reno and and I was like, okay, well
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[SPEAKER_00]: I wasn't really focused on, I didn't need the money, my core business is doing well, but obviously it's a paid service, I have people coming in, needs to be profitable, and needs to be a good business.
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[SPEAKER_00]: So there was a price associated with it.
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[SPEAKER_00]: And I remember the fee to come to this workshop, I was thinking of like just doing it at cost.
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[SPEAKER_00]: And the costs were anywhere like two, just over $2,000.
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[SPEAKER_00]: It's hard costs.
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[SPEAKER_00]: And I was like, I just want to learn to do it.
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[SPEAKER_00]: And I'll just do that.
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[SPEAKER_00]: And my business culture is like, you know, you can't do that.
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[SPEAKER_00]: You'll lose money.
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[SPEAKER_00]: And also it's not worth, like you're not giving it the level of importance.
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[SPEAKER_00]: And it deserves.
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[SPEAKER_00]: And it's worth.
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[SPEAKER_00]: And I'm like, well, I don't know yet, because I'm new.
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[SPEAKER_00]: And so I was like afraid to charge what it's really worth.
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[SPEAKER_00]: I just wanted to do.
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[SPEAKER_00]: So before this, I had already done it for free for people.
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[SPEAKER_00]: Like it was proven, I'd done it for myself, I'd done it for a few people in my network.
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[SPEAKER_00]: And so I remember launching this first offer and he's like, it needs to be $5,000.
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[SPEAKER_00]: I'm like, wait a second bro, there's no way I could charge $5,000.
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[SPEAKER_00]: That's crazy.
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[SPEAKER_00]: He's like, just trust me.
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[SPEAKER_00]: If you had somebody in your industry that already done the thing that you wanted to do, they were having success right now, they have a proven concept that they've helped other people.
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[SPEAKER_00]: How much would that be worth?
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[SPEAKER_00]: I'm like probably, and the ROI in this is like hundreds of thousands of dollars by the way.
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[SPEAKER_00]: I was like, dude, it'd be easily worth 10K.
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[SPEAKER_00]: He's like, okay, so 5K is a deal.
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[SPEAKER_00]: Like change your whole thinking about how you charge for this, I give it that level of importance.
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[SPEAKER_00]: I was like, okay, I'll go for it.
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[SPEAKER_00]: And I was shocked.
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[SPEAKER_00]: Like I made that offer and people signed up for it.
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[SPEAKER_00]: But it became a hit.
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[SPEAKER_00]: And I ran like, I'd ran that play for multiple years.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: And so I think that's important.
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[SPEAKER_01]: I think that's important.
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[SPEAKER_01]: The fifth group or something like that.
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[SPEAKER_00]: Yeah, so that's important to test out.
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[SPEAKER_00]: Now, for example, if I had launched it and no one signed up, it could be like poorly packaged, but it also could be an indication that I'm not ready with my brand to make that offer.
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[SPEAKER_00]: Like people don't trust me enough to spend invest $5,000 with me, you know?
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[SPEAKER_00]: And so I know you were thinking about launching workshops and things like that.
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[SPEAKER_00]: Where's your fear or stuff?
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[SPEAKER_00]: Because I think it'll help the audience right now in terms of if they want to launch things, but they don't know if they're ready and they don't know if anyone's gonna buy it.
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[SPEAKER_01]: Yeah, so where I'm at right now is I lost this community, it's requires a lot of me and I don't think it's a big, it's not this big ticket, I haven't sold anything that's $5,000 yet, $10,000 yet, so yeah, there's a bit of a fear around that too, I haven't thrown an event, I haven't hosted an event, I haven't done a micro event, so not even like, I haven't even gathered 30 people.
13:27.449 --> 13:34.642
[SPEAKER_01]: I do another event with other insurance agents where there's like 150 people, but that's not all me handling that.
13:34.762 --> 13:39.431
[SPEAKER_01]: So where I'm at right now is this is taking up a lot of my time.
13:39.952 --> 13:41.334
[SPEAKER_01]: It's such a low ticket.
13:41.955 --> 13:45.542
[SPEAKER_01]: That unfortunately, I don't think a lot of people are taking it seriously.
13:45.522 --> 13:46.083
[SPEAKER_00]: Yeah.
13:46.103 --> 13:48.187
[SPEAKER_01]: And so it's like a big attention.
13:48.287 --> 13:49.469
[SPEAKER_01]: Is this even worth my time?
13:50.050 --> 13:54.277
[SPEAKER_01]: Because I could give this same effort on my insurance agency and probably make a lot more money.
13:55.219 --> 13:57.382
[SPEAKER_00]: So I'm kind of like a crossroads.
13:57.603 --> 14:03.733
[SPEAKER_01]: I'm at a crossroads where it's like I've either got to go big and offer a bigger ticket to where it's a lot more.
14:03.713 --> 14:26.380
[SPEAKER_00]: a bigger delivery or just make this require less of me and I think this a big mistake people make in the beginning and I was lucky because I had a coach that I paid a lot of money to and he helped me and then ended up going from just so people know like it went into being from that workshop to a bigger community to a high ticket offer to a low ticket like ended up being a
14:26.360 --> 14:33.370
[SPEAKER_00]: 4 million dollar business over the next few years annually, you know, it's a really good business with the good profit margin and all that stuff.
14:33.390 --> 14:34.872
[SPEAKER_00]: And I get a lot of fulfillment from it, too.
14:35.412 --> 14:42.742
[SPEAKER_00]: And I still have time for my other corporate, like it was just kind of a really cool thing that worked out, but it's because I went a different path.
14:42.803 --> 14:46.107
[SPEAKER_00]: And I think this is the big takeaway from this is like,
14:46.087 --> 14:59.504
[SPEAKER_00]: You know, it's really hard to serve the masses with a cheap opportunity, like a lower priced opportunity because those people, they're paying you a small amount of money and they're expecting kind of a big result.
15:00.205 --> 15:14.963
[SPEAKER_00]: And I found this too like, yes, I have a lower ticket community and it's great, but like there's only so much you can do because either not as committed because they didn't really invest at a high level, but then they kind of just take a casual and maybe they're just
15:14.943 --> 15:20.892
[SPEAKER_00]: versus the person who invest like $5,000, $10,000 with you, to get a specific result, like their body in.
15:21.473 --> 15:23.857
[SPEAKER_00]: Like you float your ass up to Reno.
15:24.818 --> 15:26.281
[SPEAKER_00]: And by the way, you had an easy fight.
15:26.501 --> 15:32.070
[SPEAKER_00]: People would fly from East Coast and they would always complain, like, dude, it took me like eight hours to get here because I had to stop because no direct fights Reno at the time.
15:33.332 --> 15:35.435
[SPEAKER_00]: But that shows like they're committed, they're in this.
15:35.475 --> 15:40.663
[SPEAKER_00]: They really want the knowledge, they want to get in person, and they were buying a specific result.
15:41.048 --> 15:48.457
[SPEAKER_01]: And I'm sure if you would compare the results of your mastermind members to your smaller ticket members, it's not even close.
15:48.477 --> 15:51.942
[SPEAKER_00]: Oh, bro, I looked back and I recently started doing these workshops again.
15:51.982 --> 15:53.744
[SPEAKER_00]: They're totally not scalable.
15:54.485 --> 15:58.910
[SPEAKER_00]: You can only do 10 or 15 people, but it was the best results I've ever seen out of all the members.
15:59.011 --> 16:01.774
[SPEAKER_00]: And I've helped thousands of people at this point years into the game.
16:01.754 --> 16:07.408
[SPEAKER_00]: These people who came to these workshops, like your perfect example, are the people who have had the most success.
16:07.910 --> 16:11.499
[SPEAKER_00]: With their content, with their brand, with getting paid from their brand also.
16:11.920 --> 16:13.684
[SPEAKER_00]: And so I look back and I'm like, well, why is that?
16:13.724 --> 16:14.687
[SPEAKER_00]: Because it makes the biggest impact.
16:14.707 --> 16:18.396
[SPEAKER_00]: So I think people make the mistake of they need to launch something scalable.
16:18.376 --> 16:37.380
[SPEAKER_00]: they need to do this like SaaS or so and yeah that's cool long term but in the beginning I would challenge everyone to do something totally unscalable like help people get a great result and make sure that they get like pour into making that experience really good over delivering and by the way over delivering does not mean adding more stuff.
16:37.597 --> 16:38.799
[SPEAKER_00]: like that's confusing to people.
16:39.380 --> 16:43.668
[SPEAKER_00]: We have a gallon my group and you know, or two Lauren and I just message with her on this.
16:43.748 --> 16:46.072
[SPEAKER_00]: She was like, she has an AI kind of offer.
16:46.292 --> 16:46.954
[SPEAKER_00]: Yeah.
16:46.974 --> 16:48.576
[SPEAKER_00]: And she does a load of shaker thing just like you.
16:49.178 --> 16:49.839
[SPEAKER_00]: Same crossroads.
16:49.899 --> 16:52.283
[SPEAKER_00]: She wants to take people high level once to get people results.
16:52.644 --> 16:56.230
[SPEAKER_00]: So she offered a paid workshop for like thousands of dollars.
16:56.210 --> 16:58.553
[SPEAKER_00]: But it was, she was just being a, a print.
16:58.573 --> 17:00.556
[SPEAKER_00]: She's like, hey, this is, I know it's really valuable.
17:00.576 --> 17:03.159
[SPEAKER_00]: I've been getting people results, but less people are signing up for it.
17:04.000 --> 17:06.183
[SPEAKER_00]: And so my advice was like, there's too many things.
17:06.403 --> 17:09.207
[SPEAKER_00]: It looks like just a lot of work and overwhelming people.
17:09.867 --> 17:11.189
[SPEAKER_00]: And how could we simplify it?
17:11.450 --> 17:14.694
[SPEAKER_00]: Like, if you come to this, you will leave with this.
17:15.735 --> 17:19.059
[SPEAKER_00]: Like, I know there's a bunch of work involved, but like, they don't really care about all that.
17:19.119 --> 17:21.222
[SPEAKER_00]: They care about the destination, the outcome.
17:21.438 --> 17:31.760
[SPEAKER_00]: So I would challenge people to like, a get the result for yourself, do it for free for people, like make sure it's proven, see that that, that validation where people are messaging you for it.
17:32.001 --> 17:33.264
[SPEAKER_00]: Yeah, and then like talk about it.
17:33.304 --> 17:39.497
[SPEAKER_00]: And even ask the audience, like on social, you'll notice if you're doing well in your industry, a lot of people in your industry follow you.
17:39.798 --> 17:47.168
[SPEAKER_00]: Like, if you're making content for consumers and insurance or you're making content for consumers and real estate, more, a lot of people fall like the more majority of the people that fall.
17:47.188 --> 17:55.801
[SPEAKER_00]: Yeah, it might even be like half your audience is people in the industry who want to copy your playbook or they're learning from your content or and it's good for us because it's referrals.
17:56.462 --> 17:59.285
[SPEAKER_00]: Like, you can get a lot of industry referrals to your business.
17:59.386 --> 18:01.789
[SPEAKER_01]: And so that's a part that you don't really think about either.
18:01.769 --> 18:11.718
[SPEAKER_00]: Yeah and so that's like an actual business for you is like doing that but then what have you seen because like before you even launch your community you saw your business grow first right?
18:12.139 --> 18:30.156
[SPEAKER_01]: Yeah yeah my my business and this is something that I just shared on the on the call that I'm proud of in 2025 is by having the community we increased our organic business by
18:30.136 --> 18:36.974
[SPEAKER_01]: All right, I'm teaching this now, like I got a, yeah, you better show up and you know, like make sure that people know that I'm for real.
18:37.255 --> 18:43.832
[SPEAKER_00]: And what's cool about when you're teaching it, you're now have a little bit of accountability partner of like, hey, if I'm telling people to do this, I better be doing it.
18:44.153 --> 18:46.238
[SPEAKER_00]: Yes, it's a leading by example model.
18:46.218 --> 19:05.556
[SPEAKER_01]: Yeah, and that's why it's hard because if you're balancing both, then if you're balancing both, you know, I've messaged you one point on like, hey, bro, something's got to give because it's, I could be going harder on my business, but I don't want to be like imposter syndrome, where it's like, I'm not getting the results either.
19:05.716 --> 19:08.361
[SPEAKER_01]: So it's like, I've got to drive myself crazy trying to
19:08.341 --> 19:13.169
[SPEAKER_01]: dominate here and then also teach it here and you need good leaders good management all this different stuff to.
19:13.269 --> 19:24.286
[SPEAKER_00]: Yeah, and I think at some point you get to the point where you could go all in on one or the other, like I might get there in the near future too, but the way you do that is you hire operator to help you with the core business and once it gets going, it becomes self-sufficient.
19:24.306 --> 19:29.154
[SPEAKER_00]: It's the same thing like when I tell people about building content like I'm doing YouTube now.
19:29.775 --> 19:32.239
[SPEAKER_00]: Well, a couple years ago I was not doing it.
19:32.219 --> 19:34.101
[SPEAKER_00]: because I couldn't even manage Instagram.
19:34.322 --> 19:40.450
[SPEAKER_00]: Like, I was, I have my business, I had a side hustle, I also have my family, and I'm doing building my personal mind Instagram.
19:40.650 --> 19:42.513
[SPEAKER_00]: Me adding a podcast in YouTube and all these things.
19:42.533 --> 19:48.821
[SPEAKER_00]: Like, it was just not possible, but once the thing gets to the point where it becomes not effortless, but like, it's a lot less effort.
19:48.961 --> 19:50.403
[SPEAKER_00]: It's not such a heavy lift for you.
19:50.563 --> 19:59.475
[SPEAKER_00]: It's kind of self-sustaining, meaning like, you and I at this point after doing content for a while, we can make this week's content in like a short period of time.
19:59.455 --> 20:04.621
[SPEAKER_00]: When you're just starting or like when you're building, it takes you a lot longer to make that content.
20:04.861 --> 20:11.389
[SPEAKER_00]: Ideas are harder to come by, your brain doesn't work as quick on them, shooting them takes longer, posting them because you overthink everything.
20:12.090 --> 20:17.576
[SPEAKER_00]: And it just takes a lot longer versus now, like I had an idea today to make a funny video about raw dogging my lunch.
20:17.876 --> 20:18.637
[SPEAKER_00]: Yeah.
20:18.998 --> 20:21.160
[SPEAKER_00]: I think I had the idea.
20:21.140 --> 20:26.889
[SPEAKER_00]: We took 15 seconds to film it and it was up on Instagram and I think it's going to make it's like thousands of views in the last hour.
20:27.390 --> 20:29.273
[SPEAKER_00]: It might even be like semi viral for me, who knows?
20:29.373 --> 20:33.680
[SPEAKER_00]: But like that idea and from idea to completion took like this.
20:33.960 --> 20:35.082
[SPEAKER_01]: And I love that you're adding humor.
20:35.462 --> 20:37.626
[SPEAKER_00]: I love that you're like, you make people get to know you.
20:37.686 --> 20:37.886
[SPEAKER_00]: Yeah.
20:37.926 --> 20:40.791
[SPEAKER_00]: And that's also a factor why they'll trust you to buy from you.
20:41.512 --> 20:41.792
[SPEAKER_00]: Right?
20:42.293 --> 20:46.219
[SPEAKER_00]: I think a lot of the year people who bought from you in the first group are like people that rocked with you.
20:46.233 --> 20:47.695
[SPEAKER_01]: Yeah, it's make people smile.
20:48.116 --> 20:52.042
[SPEAKER_01]: That was McDonald's focus for the years, just how do we sell smiles, right?
20:52.302 --> 20:53.063
[SPEAKER_01]: Yeah, happy meals.
20:53.524 --> 20:56.569
[SPEAKER_00]: And so that's like the first step is like, hey, who are these people in here?
20:56.769 --> 20:58.111
[SPEAKER_00]: And then how could I help them get a result?
20:58.672 --> 21:02.077
[SPEAKER_00]: And I think you took a good route, which is like a launch of community, help people at scale.
21:02.538 --> 21:06.384
[SPEAKER_00]: But then it becomes kind of this burden now of like, I got to help these people get results.
21:06.484 --> 21:08.347
[SPEAKER_00]: And if they're not getting results, this is not working.
21:08.387 --> 21:11.912
[SPEAKER_00]: And you have to keep engagement and all those kinds of things.
21:11.932 --> 21:14.957
[SPEAKER_00]: So I think a community is the easiest thing to launch.
21:14.937 --> 21:16.540
[SPEAKER_00]: But it's the hardest thing to maintain.
21:17.361 --> 21:17.602
[SPEAKER_00]: Yeah.
21:17.922 --> 21:22.310
[SPEAKER_00]: And so that's just if anybody's watching or listening, you're thinking about launching a paid community.
21:22.872 --> 21:24.755
[SPEAKER_00]: You could launch it free and then make it paid in the future.
21:24.775 --> 21:25.176
[SPEAKER_00]: That's fine.
21:25.617 --> 21:26.999
[SPEAKER_00]: You just want to straight to paid, which is good.
21:27.921 --> 21:28.903
[SPEAKER_00]: Yes, it can be profitable.
21:29.383 --> 21:30.265
[SPEAKER_00]: And you've proven that.
21:30.526 --> 21:31.988
[SPEAKER_00]: But it is work.
21:32.008 --> 21:34.633
[SPEAKER_00]: It's not like you just, it's self-sustaining, and you could just check out.
21:35.120 --> 21:54.799
[SPEAKER_01]: Yeah, from the accountability of what you've got to do for yourself to the the the the care of making sure that the people are getting an ROI to keep them plugged in, you know, I kind of ripped the page out of your book and it's like, Let me make sure that people stay close to the fire like so I sent out a add a mastermind called today and them.
21:54.779 --> 22:04.975
[SPEAKER_01]: I reached out to a bunch of people and I'm like, hey, make sure you're on today's call, and I got away from that, and you know, and then you also start seeing some people just feel like maybe they figured it out.
22:05.576 --> 22:17.614
[SPEAKER_01]: And if you're not constantly sharpening your acts, then you're going to get some people that are just going to leave because it's like, ah, so I'll just community is about, you know, one of two months in, but the people that also like leave, they don't really
22:17.594 --> 22:18.415
[SPEAKER_01]: know you that well.
22:18.455 --> 22:26.427
[SPEAKER_01]: So if they came in with without a relationship or kind of knowing a much about you, they're going to leave easier because they don't have much of you.
22:26.447 --> 22:27.850
[SPEAKER_00]: There's just so much more to a community.
22:27.910 --> 22:29.993
[SPEAKER_00]: It can't just be about you providing service.
22:30.013 --> 22:31.595
[SPEAKER_00]: It's got to be the other members helping each other.
22:32.096 --> 22:34.980
[SPEAKER_00]: Now, they don't necessarily come in with this great mindset of helping each other.
22:35.000 --> 22:40.108
[SPEAKER_00]: Like, I'm in a community with for with her homozy set up when he just book launch.
22:40.088 --> 22:44.635
[SPEAKER_00]: That's full of all these super successful entrepreneurs and they understand the game.
22:44.895 --> 22:46.478
[SPEAKER_00]: Like you help others, it comes back.
22:46.538 --> 22:49.602
[SPEAKER_00]: It's like a circle of trust and karma and all that kind of stuff.
22:49.622 --> 22:52.246
[SPEAKER_00]: So they come into the thing, looking to serve other entrepreneurs.
22:52.687 --> 22:59.397
[SPEAKER_00]: And so you just have this magic of like everyone's out serving the other guy and the community grows because everyone's helping each other.
22:59.377 --> 23:18.769
[SPEAKER_00]: right and what goes around comes up but like for beginners when you're first like they don't know all that shit so then they come into community looking to be helped like and so everyone's sitting there with the hand out and nobody's giving and then it's all on you as the leader to give and then that becomes unsustainable so you have to foster and it takes a long time of like hey how are you guys helping each other?
23:18.749 --> 23:24.497
[SPEAKER_00]: And hey, by the way, if you help people, your score goes up, I'll give you free merch.
23:24.638 --> 23:25.359
[SPEAKER_00]: I'll give you free thing.
23:25.379 --> 23:27.081
[SPEAKER_00]: You can have an in-person day with me.
23:27.862 --> 23:30.586
[SPEAKER_00]: Like, we'll do a shadow, like, what's the prize?
23:31.187 --> 23:35.113
[SPEAKER_00]: So you can actually light a fire under people to actually engage and help the community grow.
23:35.714 --> 23:39.820
[SPEAKER_00]: In school, that's one of the platforms that you can build one on, which is the easiest to launch.
23:39.840 --> 23:40.741
[SPEAKER_00]: I think you would agree to.
23:40.861 --> 23:41.302
[SPEAKER_00]: Yeah.
23:41.322 --> 23:43.305
[SPEAKER_00]: You can launch it tonight if you want to do.
23:43.285 --> 23:49.517
[SPEAKER_00]: but you can lock certain members like certain resources for people who have a certain score.
23:50.398 --> 23:52.642
[SPEAKER_00]: So as they engage more, their score goes up.
23:52.723 --> 23:53.725
[SPEAKER_00]: It's like a gamification.
23:54.245 --> 23:57.752
[SPEAKER_00]: And then if you get to this score, you get this resource.
23:57.772 --> 24:00.457
[SPEAKER_00]: So it can kind of like incentivize people to engage.
24:00.557 --> 24:02.020
[SPEAKER_00]: If there's no engagement in the community, it's dead.
24:02.472 --> 24:18.574
[SPEAKER_01]: Yeah, and the more if you empower somebody to take that initiative, they're going to be a little bit more locked in because it's like the need, they need me, you know, and so that's just one, like people will buy, so I want to let people know what people will buy.
24:18.554 --> 24:21.541
[SPEAKER_00]: in 2026, what are the things that are working, what's not working?
24:21.561 --> 24:24.909
[SPEAKER_00]: Well, if you just sell information like courses, it's probably not going to work.
24:25.430 --> 24:26.532
[SPEAKER_00]: Because information is everywhere.
24:26.853 --> 24:27.595
[SPEAKER_00]: Those days are gone.
24:27.915 --> 24:28.296
[SPEAKER_00]: Yes.
24:28.316 --> 24:30.020
[SPEAKER_00]: And also it's been replaced by AI.
24:30.521 --> 24:32.245
[SPEAKER_00]: Like you can go to chat you between and get information.
24:32.787 --> 24:32.887
[SPEAKER_00]: Yeah.
24:32.907 --> 24:33.829
[SPEAKER_00]: Now it might not be
24:33.809 --> 24:41.298
[SPEAKER_00]: specific to you so there are some highly specific course are like I'm in this industry and I've come up with a special model.
24:41.358 --> 24:49.688
[SPEAKER_00]: It's called XY like you have a name for the framework and I'm going to teach it to you in this 90 minute thing or this six section video and it's $200.
24:49.728 --> 24:50.128
[SPEAKER_00]: What cool?
24:50.449 --> 25:03.124
[SPEAKER_00]: Like I know people like the Gal Maria and in our who spoke to my classmates, she sells like low ticket courses and they work like she makes a lot of money crushes it but that's the
25:03.104 --> 25:10.943
[SPEAKER_00]: So, unless you're like highly specialized there for the most part, it's not going to be viable to sell and you have to sell a lot of them to make money.
25:11.565 --> 25:14.733
[SPEAKER_00]: So, the better way would be like to sell something else.
25:14.753 --> 25:15.836
[SPEAKER_00]: So, what are people buying in 2026?
25:15.896 --> 25:19.645
[SPEAKER_00]: Well, they're buying community, not just information.
25:19.625 --> 25:23.470
[SPEAKER_00]: information on its own is dead because it's so prevalent.
25:23.550 --> 25:38.871
[SPEAKER_00]: You think about this on YouTube the only way because YouTube is so competitive, the way that a YouTube video does well is if it's so valuable that people stuck around watch to take notes, especially in the business marketing niche, like the business growth, like you have to really give value.
25:39.311 --> 25:45.700
[SPEAKER_00]: So what's happened is the best creators like people like Alex from us, they're putting out their best stuff on YouTube for free.
25:45.983 --> 25:53.630
[SPEAKER_00]: So, how are you going to compete as a course seller with the best entrepreneurs in the world giving away all the secrets for free on YouTube?
25:54.651 --> 25:58.515
[SPEAKER_00]: And so what you want to do is give all those secrets away.
25:58.555 --> 25:59.937
[SPEAKER_00]: Like, put out your best content.
25:59.957 --> 26:05.722
[SPEAKER_00]: It's going to build your personal brand, but then sell the implementation, sell the accountability, sell the community.
26:06.263 --> 26:15.872
[SPEAKER_00]: So, like, I can give you all the info, but if you're anything like me, like you're probably just going to get lost in the sauce,
26:15.852 --> 26:18.856
[SPEAKER_00]: That's why you need to join my XYZ community because we help you implement.
26:18.876 --> 26:22.861
[SPEAKER_00]: We do this, we do this and other people are in there just like you who are growing and we all help each other grow.
26:23.061 --> 26:23.261
[SPEAKER_00]: Cool.
26:23.622 --> 26:24.223
[SPEAKER_00]: Here's the results.
26:24.843 --> 26:26.385
[SPEAKER_00]: That's something I would buy today in 2020, 2006.
26:26.405 --> 26:27.326
[SPEAKER_00]: You see what I'm saying?
26:27.467 --> 26:27.667
[SPEAKER_00]: Yeah.
26:27.987 --> 26:31.151
[SPEAKER_00]: So it needs to be like, it's not the best offer that wins.
26:31.211 --> 26:35.717
[SPEAKER_00]: It's the best package
26:35.984 --> 26:38.907
[SPEAKER_01]: Right, and the community helps them with the implementation.
26:38.987 --> 26:43.873
[SPEAKER_00]: So yeah, so like you can make a community really profitable, but it needs to actually help people grow.
26:44.394 --> 26:46.996
[SPEAKER_00]: And that takes work, you know, yeah, it's funny.
26:47.016 --> 26:55.766
[SPEAKER_01]: Because a lot of people don't want to, they're kind of gatekeeping their best information and Alex from Oz is proven that now just give it all the way.
26:56.067 --> 27:03.375
[SPEAKER_00]: Yeah, and I noticed this with like a lot of people, like I remember getting the most knowledge from my Gary Vee from a lot of, he used to do this thing on if he ever saw it.
27:03.355 --> 27:09.246
[SPEAKER_00]: It was called like a, it was a day where he counseled small businesses on content and marketing strategy.
27:09.948 --> 27:13.635
[SPEAKER_00]: I think it was called 3Ds or something digital something delivery.
27:13.655 --> 27:14.116
[SPEAKER_00]: I don't remember.
27:14.577 --> 27:19.947
[SPEAKER_00]: And I remember watching, they would just publish the whole thing on YouTube and people paid like 5 to 10K per person to be there.
27:19.927 --> 27:21.850
[SPEAKER_00]: And then the recording of the whole thing would go on YouTube.
27:21.870 --> 27:25.235
[SPEAKER_00]: And I was like, wow, this is worth like a hundred grand, bro.
27:25.255 --> 27:26.117
[SPEAKER_00]: And it's on YouTube.
27:26.477 --> 27:29.442
[SPEAKER_00]: Well, what I realized was what was he selling?
27:30.424 --> 27:36.533
[SPEAKER_00]: He was selling the fact that you flew your ass out to New York to be in his office with him while he's teaching you.
27:37.094 --> 27:38.096
[SPEAKER_00]: And his team is teaching you.
27:38.116 --> 27:40.720
[SPEAKER_00]: So there's in person proximity.
27:40.700 --> 27:47.896
[SPEAKER_00]: Like, if I heard Gary Vee tell it to me across the sea, it's totally different than if I heard Gary Vee tell me on YouTube, while I'm in my underwear at 11 o'clock in the night.
27:47.956 --> 27:48.718
[SPEAKER_00]: It's just different.
27:48.818 --> 27:49.580
[SPEAKER_00]: Like, it's different.
27:49.720 --> 27:50.301
[SPEAKER_00]: Yeah, it's different.
27:50.321 --> 27:51.424
[SPEAKER_00]: So like, they'll pay for that.
27:52.326 --> 27:53.829
[SPEAKER_00]: And maybe they just want to shake his hand and get a foot.
27:53.849 --> 27:58.219
[SPEAKER_00]: Like, there's other things that they were paying besides just the information.
27:58.199 --> 28:00.121
[SPEAKER_00]: But if it was just information, it's free.
28:01.062 --> 28:19.064
[SPEAKER_00]: So that's the shift people need to make because like stop selling the thing, sell something else, which is the outcome, the implementation, proximity to you, a community of other like-minded people that I've coordinated, like there's so many other layers that are actually things people want and will pay for, then information.
28:19.705 --> 28:22.408
[SPEAKER_00]: And that's probably the biggest, that's what my friend Lauren was struggling with.
28:22.428 --> 28:26.653
[SPEAKER_00]: She's selling a list of information and the things that was all rolling people
28:27.342 --> 28:49.485
[SPEAKER_01]: No, they're literally saying no one like her too because there's some people that are just too damn smart that you can't just give me the framework and give me the information and I'm going to implement it like I need to people like me out there that I need to be around you so that way I can slowly be better at implementing it because I'm not that smart for me to just.
28:49.465 --> 28:52.310
[SPEAKER_01]: take it and, like, all right, well, that's it, you know, and then run with it and then do.
28:52.851 --> 28:53.172
[SPEAKER_00]: Yeah.
28:53.192 --> 29:00.645
[SPEAKER_00]: And so that's the part where, like, you telling them the result and then letting the know straight up, like, I could give you all this information.
29:00.946 --> 29:06.516
[SPEAKER_00]: I could make a course right now and send it to you or I could put all the videos on a YouTube series and nobody would do anything with it.
29:07.317 --> 29:10.203
[SPEAKER_00]: That's just the truth of today's business owner.
29:10.523 --> 29:13.228
[SPEAKER_00]: You guys are still busy and so what you need,
29:13.208 --> 29:14.610
[SPEAKER_00]: is a structured way to do this.
29:14.671 --> 29:16.714
[SPEAKER_00]: And this is why I'm doing this program.
29:16.754 --> 29:22.384
[SPEAKER_00]: This is why I'm doing this six-week program or this online program or this community or this workshop.
29:22.785 --> 29:26.932
[SPEAKER_00]: We're going to do this and this and I try and simplify it to like, we're going to do one, two, three.
29:27.673 --> 29:29.897
[SPEAKER_00]: Not like one through nine because people lost.
29:30.318 --> 29:33.804
[SPEAKER_00]: We're going to do one, two, three and yes, there's more to it, but I don't want to overwhelm you right now.
29:34.285 --> 29:37.731
[SPEAKER_00]: We're going to one, two, three and you will leave with this.
29:37.711 --> 29:44.966
[SPEAKER_00]: Like, that's the thing they need to, they need to see the end result, like, at the end of this, after a year, my program, you will have this.
29:45.648 --> 29:47.311
[SPEAKER_00]: And now, does that happen for everybody?
29:47.412 --> 29:50.538
[SPEAKER_00]: No, I can't guarantee results because I don't know what you're going to do.
29:50.598 --> 29:52.783
[SPEAKER_00]: You might never show up and not do anything.
29:52.763 --> 29:59.153
[SPEAKER_00]: So you're a result would be zero, but I can tell you the people who have done it, these are the results, and then you could like talk about results, you know?
29:59.173 --> 29:59.733
[SPEAKER_00]: Success stores.
29:59.814 --> 30:07.445
[SPEAKER_00]: Yeah, and so like, and then, you know, I think people, that could be like, all those different things I talked about, the different things that people would buy today.
30:07.986 --> 30:12.532
[SPEAKER_00]: But I think people are reluctant to do that because they don't have the proof of the success story.
30:12.793 --> 30:18.121
[SPEAKER_00]: And it's really hard to sell this stuff if you don't have success, but you're in a testimony too, because you want to sell without.
30:18.461 --> 30:20.965
[SPEAKER_00]: So that's the part of like going and getting the success story first.
30:21.080 --> 30:33.705
[SPEAKER_01]: Yeah, and I think in a way we're all learning we're all figuring because the game keeps changing so like we're all figuring out content we're all figuring out ads we're all figuring out AI as this stuff keeps changing and so.
30:34.411 --> 30:52.318
[SPEAKER_00]: You know, I think maybe selling the journey and selling the journey and the outcome as it keeps changing, you know, it's not that's the cool figure that out that's a content strategy like going back to step one is like your personal brand is going to be your best asset to sell this because people trust you they'll buy from me they'll work with you.
30:52.298 --> 30:55.024
[SPEAKER_00]: And so building in public is important.
30:55.044 --> 30:56.327
[SPEAKER_00]: Like you just said, we're all learning.
30:57.149 --> 31:00.095
[SPEAKER_00]: Like, I remember I'd built my whole brand organic.
31:00.777 --> 31:02.541
[SPEAKER_00]: So I'm not gonna say I'm a paid ads guy.
31:03.022 --> 31:07.472
[SPEAKER_00]: But in the last 24 months, I've used ads to take my business to a whole another level.
31:07.452 --> 31:09.654
[SPEAKER_00]: So now I do have some ads expertise I could share.
31:09.875 --> 31:18.744
[SPEAKER_00]: I can bring on an expert to help and you guys can talk about ads and I can talk about that because I did it and I saw the results and you talked about this recently.
31:18.764 --> 31:24.990
[SPEAKER_00]: You're like, I tested one thing with ads and my lead cost was half of what the competitors lead cost was.
31:25.691 --> 31:34.540
[SPEAKER_00]: I saw the same thing, bro, and my lead cost when I was marketing to people who have seen my videos was one eighth of what like some of my competitors were paying.
31:34.520 --> 31:40.767
[SPEAKER_00]: So it's like a fraction so that I'm like holy shit, I just tapped into a crazy hack.
31:42.048 --> 31:45.692
[SPEAKER_00]: Let me go explore that before I start like selling it or teaching it.
31:45.752 --> 31:47.554
[SPEAKER_00]: Like I'm making sure it actually works, you know what I mean?
31:47.574 --> 31:47.694
[SPEAKER_00]: Yeah.
31:48.155 --> 31:52.280
[SPEAKER_00]: And so that's something like you just saw that first like hint of like huge success.
31:52.980 --> 31:58.967
[SPEAKER_00]: That was one thing I was going to tell you was like, hey, you should take that to the next level and really prove walk that out, you know what I mean?
31:58.987 --> 32:03.632
[SPEAKER_01]: Yeah, and I'm still working on it, but basically in my industry buying
32:03.612 --> 32:05.955
[SPEAKER_01]: internet leads is insurance agents are super lazy.
32:05.975 --> 32:07.336
[SPEAKER_01]: They just want to throw money at a problem.
32:07.476 --> 32:09.639
[SPEAKER_01]: I'm guilty of it sometimes where it's like we've got to hit a goal.
32:09.859 --> 32:10.520
[SPEAKER_01]: Let me just throw money.
32:10.540 --> 32:11.081
[SPEAKER_01]: It's problem.
32:12.022 --> 32:18.930
[SPEAKER_01]: And as I've built my organic brand, it's time to run ads and it's like let me cut out the middle person.
32:18.950 --> 32:26.639
[SPEAKER_01]: Let me cut out the internet lead vendor that I'm spending 30 to 50 grand a month with and every other insurance agents doing that as well.
32:26.659 --> 32:31.324
[SPEAKER_01]: There's insurance agents spending a
32:31.304 --> 32:38.974
[SPEAKER_01]: and a simple switch would be if they just created content and put out their own brand and then ran ads to that.
32:39.855 --> 32:44.861
[SPEAKER_01]: Now they don't need the lead vendor because they're exclusive leads that they're generating on their own.
32:45.042 --> 32:46.664
[SPEAKER_01]: So that's what I'm testing.
32:46.924 --> 33:01.142
[SPEAKER_01]: It's this never-ending process, but one cool takeaway that I have from it recently or a breakthrough was the first set of
33:01.122 --> 33:04.168
[SPEAKER_01]: Current churns and now I'm only spending some fake numbers.
33:04.228 --> 33:08.336
[SPEAKER_01]: I'm like super like clickbaiting number Yeah, I'll have to do is go to this website.
33:08.356 --> 33:10.380
[SPEAKER_01]: I feel that's some basic information and just like that.
33:10.400 --> 33:11.142
[SPEAKER_01]: I'll save in money.
33:11.883 --> 33:21.342
[SPEAKER_01]: We switched that to You know if you live in Las Vegas you're paying too much for current insurance, you know, we need to talk my name's Nick Saka
33:21.322 --> 33:23.144
[SPEAKER_01]: You know, we've got an agency like you're on.
33:23.465 --> 33:24.806
[SPEAKER_01]: Yeah, we're showing the office.
33:24.846 --> 33:27.430
[SPEAKER_01]: You got the branding and it's just like, hey, we're a local office.
33:27.450 --> 33:28.811
[SPEAKER_01]: We actually pick up the phone.
33:29.172 --> 33:30.533
[SPEAKER_01]: We're not going to leave you high and dry.
33:30.554 --> 33:34.538
[SPEAKER_01]: Whenever there's a claim, yeah, yeah, yeah, yeah, and like kind of like staying away from.
33:34.939 --> 33:38.183
[SPEAKER_00]: Yeah, probably other than who part about that is you're leaning into your strength.
33:39.064 --> 33:40.706
[SPEAKER_00]: It's like, it's diversical youth.
33:41.287 --> 33:50.198
[SPEAKER_00]: You compete against the people with unlimited marketing budgets and national companies like conglomerates, public treated companies and you're just Nick Saka and Las Vegas.
33:50.178 --> 33:51.900
[SPEAKER_00]: Why would you do the same thing that they're doing?
33:52.140 --> 34:00.308
[SPEAKER_00]: Like, let's do the opposite, which is, hey, they're doing that, call center website, I think like, yeah, we have all the tech, but we also have people when you need us.
34:00.948 --> 34:02.410
[SPEAKER_00]: We're like, we're real team.
34:02.610 --> 34:03.991
[SPEAKER_00]: Here's my people, like we're doing this.
34:04.071 --> 34:14.301
[SPEAKER_00]: And so, in insurance, you need both, and here, if you wanted that, like if that resonates with somebody, they're gonna reach out to you because you're the opposite of what they're seeing with GICO or with, you know, these all my noffers.
34:14.741 --> 34:17.144
[SPEAKER_00]: Yeah, so that's like leaning into your strength.
34:17.164 --> 34:19.746
[SPEAKER_00]: Yeah, but those are the ads that did well, right?
34:20.080 --> 34:32.701
[SPEAKER_01]: Yes, they're doing well, but I'm trying to crack it, you know, I'm like, once I figure this out and like, I'm even telling my community, I'm like, guys, I spent, I got screwed over by some lead benders last month and I'm like, I'm on a mission.
34:32.741 --> 34:36.187
[SPEAKER_01]: Like, I'm going to figure this out and I'm going to teach this, you know.
34:36.527 --> 34:38.130
[SPEAKER_00]: But that's the part that's so valuable.
34:38.430 --> 34:39.612
[SPEAKER_00]: Like, that's what I was telling you.
34:39.632 --> 34:41.535
[SPEAKER_00]: It was like, you paid the cost.
34:42.016 --> 34:44.400
[SPEAKER_00]: So somebody else doesn't have to.
34:44.380 --> 34:46.143
[SPEAKER_00]: You're going to make all the ads that fail.
34:46.744 --> 34:49.108
[SPEAKER_00]: You're going to spend the money that ends up going down the drain.
34:49.849 --> 34:51.592
[SPEAKER_00]: You're going to get screwed over by the lead vendor.
34:51.652 --> 34:53.034
[SPEAKER_00]: You're going to get screwed by the ads guy.
34:53.415 --> 34:57.822
[SPEAKER_00]: You're going to go through all this shit, and then you're going to get success.
34:58.724 --> 35:03.492
[SPEAKER_00]: And then you could help somebody else do that first if you want to, or you can go straight to the market and be like, you know what?
35:04.193 --> 35:09.662
[SPEAKER_00]: I spent the last 18 months going through a maze.
35:09.642 --> 35:16.769
[SPEAKER_00]: There's so much crap out there, there's so many strategies, but what I figured out is there's two things that actually work, and here's what I did.
35:17.731 --> 35:19.693
[SPEAKER_00]: So I'll like, and you walk them through and you teach them.
35:19.953 --> 35:22.275
[SPEAKER_00]: Yeah, you just gave me the script for my next ad.
35:22.435 --> 35:24.157
[SPEAKER_00]: That's it, but that would be the thing.
35:24.257 --> 35:35.329
[SPEAKER_00]: I went through this whole thing, and now I've got this result, and it's been a game changer, and I would tap into like, how does that help someone make money, but also how does it improve their life?
35:35.309 --> 35:47.094
[SPEAKER_00]: Because I've also noticed that 2026 customer of our products and services in our coaching and our mentorship and all these other things in the industry, they want to make one money for sure, but they also want a better quality of life.
35:47.875 --> 35:50.341
[SPEAKER_00]: Huck in your offer helped them have a better quality of life.
35:51.182 --> 35:51.824
[SPEAKER_00]: Tap into that.
35:52.084 --> 35:54.870
[SPEAKER_00]: And sometimes that's even more powerful than the money story.
35:54.850 --> 36:16.133
[SPEAKER_00]: like if I were to say your business is running on autopilot so you can be on vacation with your baby and your wife and you know as your family like that might resonate with someone more right then he I doubled my money this month like cool true you know I mean like that's what everybody says selling the out the outcome yeah so that's the vacation called sell the vacation not the work right
36:16.113 --> 36:20.519
[SPEAKER_00]: So, yes, there's work involved, but if you work hard, here's the result you can get.
36:20.579 --> 36:24.345
[SPEAKER_00]: That's the truth, and you don't want to be a fake group, like you want to have done it, like you said.
36:24.905 --> 36:33.778
[SPEAKER_00]: So, I think that would be such a great offer, because I'm willing to pay you $5,000, $10,000, $12,000, $7,000,000, whatever it is, to get that.
36:34.559 --> 36:41.529
[SPEAKER_00]: Because I'm not just buying some cores, I'm buying a system from someone who already paid the cost, so I don't have to.
36:41.569 --> 36:43.892
[SPEAKER_00]: I'm buying the literal shortcut.
36:43.872 --> 36:46.377
[SPEAKER_00]: That's how you always spend money if you think about it.
36:46.657 --> 36:47.419
[SPEAKER_00]: Yeah, you're buying time.
36:48.140 --> 36:51.467
[SPEAKER_00]: And you think about who are the successful people that we want to sell to?
36:52.288 --> 36:55.314
[SPEAKER_00]: It's not the guy who's spending $200 in why it's the world from you.
36:56.276 --> 37:00.604
[SPEAKER_00]: It's the guy who will pay $7,000 because he's successful and he wants to shortcut.
37:00.624 --> 37:02.408
[SPEAKER_00]: He wants to like, he's like, dude, you've done this.
37:03.069 --> 37:04.632
[SPEAKER_00]: I want to learn from you.
37:04.612 --> 37:05.834
[SPEAKER_00]: like those are the best people.
37:06.355 --> 37:07.456
[SPEAKER_00]: Those are your best customers.
37:07.897 --> 37:08.778
[SPEAKER_00]: They'll do the work.
37:09.499 --> 37:12.023
[SPEAKER_00]: They have an assistant or a team member that can help them.
37:12.784 --> 37:16.129
[SPEAKER_00]: They'll convert and they'll be a great case study for you for the next round.
37:16.169 --> 37:18.091
[SPEAKER_00]: You know what I mean?
37:18.252 --> 37:25.262
[SPEAKER_00]: That's the client you want, rather than the low ticket person who's like, you know, like you said, it's very hard to get them to do anything.
37:25.482 --> 37:28.206
[SPEAKER_00]: And not saying don't serve that market, but it's just harder.
37:28.355 --> 37:29.857
[SPEAKER_01]: Yeah, and I never understood that.
37:29.877 --> 37:44.361
[SPEAKER_01]: I remember like when I was broke, and I remember hearing some like guru like Tony Robbins and it's just like, look, I could sell this for this much, but I know none of you guys would do anything with it, and I'm over here like broke as hell, like Bullshit, like I would do everything with this, you know.
37:44.381 --> 37:45.943
[SPEAKER_01]: But that's like the anomaly, you're right.
37:46.203 --> 37:47.305
[SPEAKER_01]: But you like, you like, you're right.
37:47.325 --> 37:53.595
[SPEAKER_01]: So I'm gonna sell it for 1,000, just so I know you do something with it, and then I'm like, well, there goes me, you know, I can't afford that right now.
37:53.615 --> 37:55.358
[SPEAKER_01]: Yeah, but that was true.
37:55.338 --> 37:56.741
[SPEAKER_00]: Yeah, but now I get it.
37:56.921 --> 37:57.923
[SPEAKER_00]: It makes sense now.
37:58.263 --> 37:58.484
[SPEAKER_00]: Yeah.
37:58.564 --> 38:00.527
[SPEAKER_00]: And so you have to charge where it's worth.
38:01.169 --> 38:03.753
[SPEAKER_00]: And the cost is based on the outcome.
38:04.815 --> 38:08.522
[SPEAKER_00]: It's not based on the deliverable, the number of things you do.
38:09.003 --> 38:10.245
[SPEAKER_00]: That's a big mistake people make.
38:10.305 --> 38:11.568
[SPEAKER_00]: It's like, that's the mistake I was making.
38:11.588 --> 38:13.611
[SPEAKER_00]: I was like, well, I'll charge a couple of thousand bucks for this thing.
38:14.232 --> 38:15.675
[SPEAKER_00]: And my coach is like, no.
38:15.655 --> 38:16.837
[SPEAKER_00]: it's worth way more than that.
38:16.857 --> 38:17.599
[SPEAKER_00]: What are you talking about?
38:18.080 --> 38:20.665
[SPEAKER_00]: And then what's crazy about when I charged with that?
38:20.685 --> 38:22.589
[SPEAKER_00]: Bro, we had to rise to the occasion.
38:22.809 --> 38:24.192
[SPEAKER_00]: We made it a great experience.
38:24.332 --> 38:25.534
[SPEAKER_00]: I brought an even more staff.
38:25.655 --> 38:26.797
[SPEAKER_00]: We enhanced it.
38:27.498 --> 38:32.027
[SPEAKER_00]: We have full meals during the day too, because now we have the budget to make it good.
38:32.007 --> 38:37.158
[SPEAKER_00]: It's kind of short-changing your group when you're under charge because now you're cheap with everything.
38:37.498 --> 38:37.859
[SPEAKER_00]: Yeah.
38:37.879 --> 38:41.366
[SPEAKER_00]: You know, we've been to masterminds where they're charging us all kinds of money and then the lunch is porta subs.
38:42.308 --> 38:44.854
[SPEAKER_00]: You know, but it's like, hey, porta subs as long as not subway.
38:45.014 --> 38:45.575
[SPEAKER_00]: Yeah, that's all right.
38:45.956 --> 38:52.750
[SPEAKER_00]: But like, if you pay to I dig it, you expect certain things, you know, like you expect, and if you have the budget, you should be able to do that.
38:52.966 --> 39:10.246
[SPEAKER_01]: Yeah, it's kind of like when we're at your event and everybody got the drumsticks and the keynote speaker and I'm just like, that's crazy, like these drumsticks weren't free, like, yeah, this was like a value at the drummers that went up there, the lights, all that stuff, it's like, yeah, let's make this experience where they're there.
39:10.266 --> 39:11.970
[SPEAKER_00]: And it's small things that add,
39:11.950 --> 39:13.111
[SPEAKER_00]: to big results.
39:13.251 --> 39:39.375
[SPEAKER_00]: Like, one of the things might not be that big of a budget thing, but then when you start adding up, I remember looking back, like, so when you think about people buying an experience, so the reason why I do events and I do them at a high level is because I notice that when you get information, the form that the environment that you receive, the information has a huge impact on
39:39.355 --> 39:48.213
[SPEAKER_00]: Like I said earlier, if you're sitting in front of a YouTube video or you're in this room with a thousand people high energy and it's a great experience You're just that much more likely to move on it.
39:48.534 --> 39:58.033
[SPEAKER_00]: It's just it's kind of a weird Universe kind of thing that happens because I know this because it happened to me and it's happened to so many other people So I'm like I'm all laid on events, but if I'm gonna do that it needs to be a good event.
39:58.114 --> 39:59.777
[SPEAKER_00]: It needs to be a great experience
39:59.757 --> 40:06.506
[SPEAKER_00]: that requires bigger budget, that requires like great speakers, you can't have a shitty speaker because that kills the vibe, right?
40:06.526 --> 40:21.647
[SPEAKER_00]: You have to have a great content, has to be curated, and then I ask for feedback and people like, well, you know what, and the afternoon, I get a little tired and I'm older, I need coffee, so like, well, at the casino, a hotel, like try gets 800 people or that was people coffee.
40:21.627 --> 40:36.294
[SPEAKER_00]: It's all of a sudden like a big chat, you know that you think all these little things, but then those are the things that make their experience better and making, you know, all the little things add up, but then as a result, the experience is like something they would tell the friend about coming in here.
40:36.334 --> 40:37.176
[SPEAKER_00]: I really love the event.
40:37.276 --> 40:37.456
[SPEAKER_00]: Why?
40:37.476 --> 40:40.442
[SPEAKER_00]: Because the content was good and I had a good time and experience was great.
40:40.462 --> 40:41.303
[SPEAKER_00]: I felt like Neil cared.
40:41.464 --> 40:41.704
[SPEAKER_00]: Cool.
40:42.465 --> 40:43.888
[SPEAKER_00]: You'll come back, you know what I mean?
40:43.868 --> 40:45.870
[SPEAKER_00]: So those are like the tough ones, exactly.
40:45.970 --> 40:48.013
[SPEAKER_00]: So that's what would make that work.
40:48.633 --> 40:52.258
[SPEAKER_00]: But in order to make that work, I gotta sell a ticket for $500 or $1,000 or $2,000.
40:52.618 --> 40:54.280
[SPEAKER_00]: Like, there's a cost, right?
40:54.620 --> 41:01.608
[SPEAKER_00]: And so if you're doing this correct, when you charge more, it raises your ability to deliver for the customer.
41:02.690 --> 41:03.671
[SPEAKER_00]: That's the big takeaway there.
41:04.372 --> 41:07.876
[SPEAKER_00]: But I would think for you, what's an outcome people want?
41:08.196 --> 41:11.800
[SPEAKER_00]: So it looks like reverse engineer this so that everybody can get value.
41:11.780 --> 41:14.224
[SPEAKER_00]: Like, what is somebody want in your industry?
41:16.087 --> 41:18.410
[SPEAKER_01]: They want to lower their acquisition costs.
41:18.430 --> 41:20.133
[SPEAKER_01]: And I think that's like any business.
41:20.273 --> 41:23.999
[SPEAKER_01]: Like, how do I lower what it costs me to write an insurance policy?
41:24.079 --> 41:25.481
[SPEAKER_00]: You get a customer, essentially.
41:25.501 --> 41:25.721
[SPEAKER_00]: Yeah, okay.
41:25.741 --> 41:27.945
[SPEAKER_00]: So I want customers for lower costs.
41:28.866 --> 41:30.649
[SPEAKER_00]: And what else do they value?
41:32.047 --> 41:37.118
[SPEAKER_01]: Making sure that that customer is quality, that it's not just crappy business, I would say.
41:37.479 --> 41:38.160
[SPEAKER_01]: It's a better lease.
41:38.481 --> 41:39.463
[SPEAKER_01]: Better lease, yep.
41:40.125 --> 41:40.405
[SPEAKER_00]: Okay.
41:40.425 --> 41:48.363
[SPEAKER_00]: And then anything else like that you've noticed, just yourself in the industry, or you speak it all these conferences now, so like you kind of hear the conversations from agents.
41:48.423 --> 41:50.207
[SPEAKER_00]: What else do they want?
41:50.322 --> 41:51.965
[SPEAKER_00]: life-wise or business-wise.
41:52.566 --> 41:58.416
[SPEAKER_01]: Yeah, insurance agents are probably the most entitled to this, but it's that work-life balance.
41:58.456 --> 42:06.770
[SPEAKER_01]: So having making sure you have a business that doesn't need you, that you're able to just kind of like on autopilot, right?
42:06.910 --> 42:08.112
[SPEAKER_01]: Yeah.
42:08.092 --> 42:21.539
[SPEAKER_01]: But with raising, with rising acquisition costs like more expensive leads, with more expensive with higher goals, more expensive leads, it's requiring agents to have to kind of get involved.
42:21.559 --> 42:25.086
[SPEAKER_01]: And I think maybe they're upset about that or have to re-involve them.
42:25.106 --> 42:27.872
[SPEAKER_01]: So they have to actually work, you know?
42:27.852 --> 42:30.818
[SPEAKER_01]: But I would say that that's probably the biggest problem finding good people.
42:30.838 --> 42:33.263
[SPEAKER_01]: Like staffing and marketing are all like the two biggest problems.
42:33.443 --> 42:35.587
[SPEAKER_01]: I think universally with like any business.
42:36.068 --> 42:41.479
[SPEAKER_00]: Yeah, so like I'm just thinking out loud and this might be something you could implement.
42:41.559 --> 42:42.481
[SPEAKER_00]: We probably have to work through this.
42:42.501 --> 42:45.186
[SPEAKER_00]: It could be a whole nother video, but it's uh.
42:45.740 --> 42:49.303
[SPEAKER_00]: lower costs, like better leads at a lower cost.
42:49.363 --> 42:50.144
[SPEAKER_00]: That's what you said first.
42:51.065 --> 42:58.291
[SPEAKER_00]: And then he said better quality of life, meaning like, I want some of this to be able to be easy on autopilot, right?
42:59.132 --> 42:59.993
[SPEAKER_00]: That's what they really want.
43:00.473 --> 43:12.224
[SPEAKER_00]: Okay, so how could you, like, and that's like a dream scenario and maybe you can't check all the boxes or make it that easy or fully autopilot, but like there's certain things you could be doing to get them closer to that goal.
43:13.025 --> 43:15.747
[SPEAKER_00]: And so the way we do this would be like,
43:15.727 --> 43:19.614
[SPEAKER_00]: do this for myself, and if you already do it, that's great.
43:19.754 --> 43:20.876
[SPEAKER_00]: How could you take it to the next level?
43:20.956 --> 43:22.558
[SPEAKER_00]: Like you said, you've already been doing it on the ad.
43:23.119 --> 43:25.363
[SPEAKER_00]: How could you really make it work and prove it so it's repeatable?
43:26.365 --> 43:27.547
[SPEAKER_00]: Okay, so that becomes a process.
43:27.647 --> 43:31.273
[SPEAKER_00]: Then the next part is like, okay, now we have more leads, how do we make sure they're better?
43:31.293 --> 43:38.325
[SPEAKER_00]: So then you get into like, what are the few questions you could ask in the funnel that makes it indicating who's a good lead, who's a shitty lead, all those kinds of things.
43:38.305 --> 43:45.635
[SPEAKER_00]: And then how do we, maybe there's any kind of AI that could automate some of the process or help that process go faster.
43:46.336 --> 43:47.578
[SPEAKER_00]: And that's where you can collaborate.
43:47.878 --> 43:49.641
[SPEAKER_00]: Like you can get someone like Lauren, right?
43:49.661 --> 43:54.087
[SPEAKER_00]: Here's the problem I'm facing with my lead flow and my final idea is on how I could use AI to help this.
43:54.107 --> 43:59.635
[SPEAKER_00]: She'd be like, oh yeah, use this tool, it does XYZ, make your life easier, cool, I'm an implement that.
44:00.496 --> 44:06.945
[SPEAKER_00]: Okay, so now you do it and you do it like and then you could maybe even help somebody in your inner circle do it as well.
44:06.925 --> 44:23.449
[SPEAKER_00]: And then you would take this to the market as like do this is my system I like come across like I spent the last number of months or year putting this together and this is the system that will get you better leads for lower customer for lower cost.
44:24.020 --> 44:28.389
[SPEAKER_00]: And you won't have to break your back or you'll get to work less.
44:28.830 --> 44:31.476
[SPEAKER_00]: It'll be like the dreams in an area like you just talked about.
44:31.496 --> 44:32.578
[SPEAKER_00]: They'll come that they want.
44:33.140 --> 44:39.413
[SPEAKER_00]: And it doesn't have to be hyped up but make it realistic and then you walk them through the process if I do this.
44:39.393 --> 44:46.324
[SPEAKER_00]: Yeah, and then like you would actually teach that and that could be something that you teach in the lower group or even in your content.
44:46.985 --> 44:50.971
[SPEAKER_00]: But if you want help, if you're anything like me, how many of you guys get overwhelmed when we went through that process?
44:51.272 --> 44:51.772
[SPEAKER_00]: All the hands go.
44:52.133 --> 44:54.116
[SPEAKER_00]: Well, this is what I noticed.
44:54.817 --> 44:59.865
[SPEAKER_00]: And so this is exactly why I put together this workshop where we're going to do this together.
44:59.845 --> 45:04.955
[SPEAKER_00]: or I'll help you do most of it and we'll do it and then or this is why we're going to do this six week on that program.
45:04.975 --> 45:06.859
[SPEAKER_00]: You're going to show up once a week for a call.
45:06.879 --> 45:15.255
[SPEAKER_00]: There's also a help call for like if you need help implementing, but at the end of the six weeks or the end of the day, weeks or the end of the 10, whatever it is, you will have this result.
45:16.552 --> 45:18.915
[SPEAKER_00]: and then now they're buying that result instead of the work.
45:19.096 --> 45:19.596
[SPEAKER_00]: You know what I mean?
45:19.616 --> 45:19.817
[SPEAKER_00]: Right.
45:20.297 --> 45:21.980
[SPEAKER_00]: So I think that's where you can take a week.
45:22.000 --> 45:22.921
[SPEAKER_01]: You get to hammer out.
45:22.961 --> 45:25.525
[SPEAKER_01]: You get to hammer down like this is exactly what you need to do.
45:25.645 --> 45:26.226
[SPEAKER_01]: So if you need to.
45:26.246 --> 45:26.887
[SPEAKER_00]: Yeah, it's like, okay.
45:26.947 --> 45:27.488
[SPEAKER_00]: One week one.
45:27.849 --> 45:28.630
[SPEAKER_00]: I need you to do this.
45:29.731 --> 45:30.232
[SPEAKER_00]: Okay.
45:30.252 --> 45:31.714
[SPEAKER_00]: This is the homework.
45:31.734 --> 45:43.251
[SPEAKER_00]: And then come back and we'll re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-
45:43.231 --> 45:53.468
[SPEAKER_00]: And this is important, um, we can get into this when you're selling, when you're selling something, you need to demonize the thing that is opposite or like what you solved for.
45:53.988 --> 46:02.302
[SPEAKER_00]: So if I was selling like in person, I'll talk crap about courses, you know, like if I want to sell a course and this is both true.
46:02.362 --> 46:03.624
[SPEAKER_00]: It's not like me flip-flopping.
46:03.644 --> 46:07.230
[SPEAKER_00]: It's like if I'm a sell course, the advantages you don't have to fly out here in person.
46:07.278 --> 46:08.582
[SPEAKER_00]: You can do it from the comfort of your home.
46:09.605 --> 46:16.929
[SPEAKER_00]: Now, downside to that is very few people do it, but then that's what I would kind of hype up or magnify if I'm selling in person.
46:17.110 --> 46:19.718
[SPEAKER_00]: So there's like, you play with side you wanna play, but...
46:19.900 --> 46:25.189
[SPEAKER_00]: I remember selling a learning cohort, meaning you go from here to here over this many weeks.
46:26.051 --> 46:31.020
[SPEAKER_00]: And so the way I sold that was like, I have a course, I have community and only this percentage of people get results.
46:31.741 --> 46:37.211
[SPEAKER_00]: And so I set up this group, so that way we can be very structured on what we do every week, so you'll get the result.
46:38.333 --> 46:43.562
[SPEAKER_00]: And when I launched the first one of those, I was like, you guys are my founding members, the first group of this, you get this deal.
46:44.605 --> 46:46.930
[SPEAKER_00]: When I do this again, it's going to be this price, literally double.
46:47.511 --> 47:02.783
[SPEAKER_00]: The first group you guys get this, and the reason I'm giving to you is this is because that A, I want you to get incredible value, but B, I want the case studies, and then next round it's going to be double the price, and then they bought it for like 3K, and then the next round was like 6 or 7K, and then they kept growing from there.
47:02.763 --> 47:05.907
[SPEAKER_01]: Right, now you have more proof of concept, more test learning.
47:05.927 --> 47:14.176
[SPEAKER_00]: So if anybody's in a catch 22, like I don't have the result that I need to sell it for a higher price, do the first round, like at cost or less money.
47:15.197 --> 47:17.780
[SPEAKER_00]: And then you get the proof, and then you can take it to the next round.
47:18.221 --> 47:18.782
[SPEAKER_00]: Yeah.
47:18.802 --> 47:20.323
[SPEAKER_00]: Does that make sense?
47:20.343 --> 47:22.306
[SPEAKER_00]: So like, I don't know, is that something you would want to do?
47:22.926 --> 47:24.729
[SPEAKER_00]: Like, yeah, my mind's working.
47:25.189 --> 47:30.255
[SPEAKER_00]: It sounds like a lot of work, but like, it's not if you've proven it out yourself first.
47:30.303 --> 47:30.684
[SPEAKER_01]: Yeah.
47:31.866 --> 47:32.807
[SPEAKER_01]: Yeah.
47:33.729 --> 47:43.604
[SPEAKER_01]: It's absolutely something I would do because I thought about doing a doing like a five-day workshop or even like charging.
47:43.624 --> 47:45.347
[SPEAKER_01]: You know, there's a guy named Taki and Australia.
47:45.367 --> 47:46.148
[SPEAKER_01]: I never did that.
47:46.169 --> 47:47.090
[SPEAKER_00]: We exist these days.
47:48.592 --> 47:51.397
[SPEAKER_01]: You know, you're qualifying people just to even get them in the room.
47:52.018 --> 47:55.423
[SPEAKER_01]: And now it's like, all right, you got some serious people in here.
47:55.604 --> 47:56.445
[SPEAKER_01]: So,
47:56.425 --> 48:02.233
[SPEAKER_01]: I think it is something I could do and would do and will do as I'm figuring this out.
48:02.453 --> 48:08.522
[SPEAKER_00]: Yeah, and it's kind of like that is more of a vibe of people who want to grow their business or a part of a group and they all grow together.
48:09.083 --> 48:09.924
[SPEAKER_00]: That's his model.
48:10.765 --> 48:15.692
[SPEAKER_00]: A result space offers like your literally buying a system or a program and a result of training.
48:16.453 --> 48:17.775
[SPEAKER_00]: So that's one way to go.
48:17.755 --> 48:29.550
[SPEAKER_00]: So there's just different things you can go, and, you know, you can do both, honestly, but I think if you don't have, if you want to launch a community, you need people doing things in the community for it to work.
48:29.590 --> 48:32.614
[SPEAKER_00]: Otherwise, it's all on your shoulders, which is kind of what you feel now, you know?
48:33.255 --> 48:33.415
[SPEAKER_00]: Yeah.
48:33.435 --> 48:37.941
[SPEAKER_00]: You have to motivate people, you have to coach, you got to inspire, you got to lead by example, and it's a lot of pressure.
48:38.107 --> 48:45.754
[SPEAKER_01]: Yeah, I mean, there's some people that take and run with it, but there's a lot that don't, you know, and I take ownership when they're not.
48:46.014 --> 48:54.142
[SPEAKER_01]: There's still a round, like, 12 months later, I'm like, all right, man, like, you gotta add captions to this video, or, you know, like, start off with a good hook.
48:54.162 --> 48:58.025
[SPEAKER_00]: It does bother you when somebody's in your group and then they make bad stuff.
48:58.086 --> 48:59.767
[SPEAKER_00]: Yeah, cause you're like, man, you should know better.
48:59.787 --> 49:04.391
[SPEAKER_00]: I've been teaching this, so that's good that you feel like, cause you're most people don't care.
49:04.431 --> 49:06.173
[SPEAKER_00]: They're just out to make a quick buck and move on.
49:06.406 --> 49:15.219
[SPEAKER_01]: And something you said earlier that stuck with me is when somebody, when you're getting asked to do certain things, that's, that's an indication that you should make that a part of your offer.
49:15.980 --> 49:24.832
[SPEAKER_01]: And I've been getting asked to help people from an entire holistic agency or pro-diverse is just content.
49:25.333 --> 49:26.375
[SPEAKER_01]: And kind of been away from that.
49:26.415 --> 49:35.788
[SPEAKER_01]: I'm kind of like, oh, you know, because I almost assume that like, these are some of the basics, you know, like, you know, running an agency that's X, Y, and Z, when in reality,
49:36.359 --> 49:41.327
[SPEAKER_01]: They can't even create content because they don't even have staff, like they're answering service calls.
49:41.347 --> 49:44.812
[SPEAKER_01]: They're, they're, they're, you might have stumbled on to something even more there.
49:45.012 --> 49:52.444
[SPEAKER_01]: Yeah, they're wearing every single hat, you know, and so I've never considered myself that, but it's something that keeps showing up.
49:52.424 --> 50:15.090
[SPEAKER_00]: Yeah, and so, you know, the fastest way to launch that would be you could just do one-on-one, and it could be expensive Where somebody does have to invest and they get your guidance in a set number of calls and you're gonna help them build their agency Properly staffing all the problems and you can put together and you could use AI to help you organize your thoughts I have so many things jump with my head my biggest benefit of AI is I'll dump it all in and help me organize this shit
50:15.070 --> 50:17.573
[SPEAKER_00]: because it's all like this massive mess in my brain.
50:17.953 --> 50:22.138
[SPEAKER_00]: But I have the information, I've done it, but it's all duct taped here there everywhere.
50:22.158 --> 50:25.843
[SPEAKER_00]: So I need to organize it for somebody else, because they're not going to get my ADD brain.
50:26.384 --> 50:36.576
[SPEAKER_00]: So it'll help, like that helps me a lot, but that would be one offer of the other offer would be just straight on the marketing side, but this would be stuff that the right person would pay a premium for.
50:37.196 --> 50:41.061
[SPEAKER_00]: And you could do it one to one, and then you could eventually do it in group setting.
50:41.041 --> 50:49.599
[SPEAKER_00]: But I think don't be afraid to offer it one to one, even though it's not scalable, because or in a small group setting, because yeah, that's not scalable, but that's how you get people results.
50:50.000 --> 50:50.221
[SPEAKER_01]: Yeah.
50:50.441 --> 50:52.085
[SPEAKER_00]: You can't really hide in a five-person group.
50:52.786 --> 50:54.029
[SPEAKER_00]: You definitely can't hide out one to one.
50:54.089 --> 50:57.396
[SPEAKER_01]: I've almost been unwilling to do someone on one stuff.
50:58.218 --> 51:00.703
[SPEAKER_01]: I mean, I'll do it, but
51:00.683 --> 51:01.865
[SPEAKER_01]: I don't think anything of it.
51:01.905 --> 51:03.608
[SPEAKER_01]: I'm just, I'm just doing a good deed, you know.
51:03.769 --> 51:05.972
[SPEAKER_01]: Yeah, I'll jump on a call of somebody and I'm helping them out.
51:06.033 --> 51:07.595
[SPEAKER_01]: But then that's about as far as it goes.
51:07.635 --> 51:07.996
[SPEAKER_01]: I'm like, okay.
51:08.016 --> 51:09.759
[SPEAKER_00]: And also, sometimes those people don't do anything with it.
51:10.080 --> 51:10.821
[SPEAKER_00]: So I'll give you an example.
51:10.841 --> 51:16.992
[SPEAKER_00]: There's a guy who came to Ford for years ago and he wanted to launch an event in real estate and do something similar.
51:17.052 --> 51:17.794
[SPEAKER_00]: He's a team leader.
51:17.814 --> 51:18.495
[SPEAKER_00]: He wants to recruit.
51:18.575 --> 51:19.156
[SPEAKER_00]: He's growing.
51:19.657 --> 51:21.139
[SPEAKER_00]: He's like, dude, I love the way you put this together.
51:21.160 --> 51:22.101
[SPEAKER_00]: I would love to pick your brain.
51:23.123 --> 51:23.704
[SPEAKER_00]: And I'm like,
51:23.684 --> 51:33.039
[SPEAKER_00]: Okay, well, reach out like we have a book you can book a coaching call and then I remember him asking at the time and I wasn't doing anyone on one.
51:33.059 --> 51:34.183
[SPEAKER_00]: This was a few years ago.
51:34.754 --> 51:40.521
[SPEAKER_00]: And I was like, well, I don't know what it costs for an hour, what 20, 500 bucks is what I just, we just kind of threw out the idea.
51:40.561 --> 51:45.107
[SPEAKER_00]: And it was like, okay, I paid like when do we, and they book it call?
51:45.568 --> 51:46.749
[SPEAKER_00]: Oh, maybe it should have been five, okay.
51:47.029 --> 51:55.700
[SPEAKER_00]: I don't know, I'm just saying, but what was cool was he, I obviously went way above and beyond, like over deliver, make sure he got the result.
51:55.780 --> 51:57.883
[SPEAKER_00]: And he was like, dude, I made a hundred K off of that.
51:58.123 --> 52:01.167
[SPEAKER_00]: Like, it was just the stuff we talked about on this thing.
52:01.147 --> 52:03.149
[SPEAKER_00]: It improved, and also I'm going to use it again and again.
52:03.209 --> 52:04.750
[SPEAKER_00]: It's not just the one-use case.
52:05.211 --> 52:06.472
[SPEAKER_00]: Also, I can teach it to my people.
52:06.932 --> 52:08.734
[SPEAKER_00]: This has been extremely valuable.
52:08.894 --> 52:10.495
[SPEAKER_00]: And I was like, wow, that was really cool to hear.
52:10.555 --> 52:12.537
[SPEAKER_00]: And he actually valued it.
52:12.797 --> 52:19.643
[SPEAKER_00]: And he paid, you know, and that's like a good, so you can charge money for a one-on-one session or a package of one-on-one sessions.
52:20.063 --> 52:22.005
[SPEAKER_00]: And the right person gets a lot of value out of that.
52:22.846 --> 52:23.987
[SPEAKER_00]: So that's just something to consider.
52:24.087 --> 52:25.148
[SPEAKER_01]: Helps you frame it too, yeah.
52:25.348 --> 52:25.588
[SPEAKER_00]: Yeah.
52:25.608 --> 52:27.670
[SPEAKER_00]: And it's like, dude, this is the most impactful thing.
52:27.770 --> 52:28.451
[SPEAKER_00]: I can't do it.
52:28.811 --> 52:31.153
[SPEAKER_00]: And I was telling people, I don't even do it.
52:31.336 --> 52:34.099
[SPEAKER_00]: Or I would tell them, look, I only do this for a very select number of people.
52:34.139 --> 52:37.723
[SPEAKER_00]: Here's the pricing, and it's very scarce, and I'm not making this up.
52:37.763 --> 52:40.106
[SPEAKER_00]: It is true, because I don't, I can't, I don't have time for it.
52:40.947 --> 52:45.972
[SPEAKER_00]: And so now, maybe, you know, being the right now, it's at $200, but maybe it's going to be $5,000 or more in the future.
52:46.753 --> 52:47.915
[SPEAKER_00]: Chris Doe told me the same thing.
52:47.955 --> 52:51.919
[SPEAKER_00]: He started off with $5,000 for one hour call with him, then it was a thousand.
52:52.580 --> 52:55.783
[SPEAKER_00]: I remember booking it with him when it was a thousand, which sounds like a steal now.
52:56.684 --> 53:00.769
[SPEAKER_00]: Now it's $5,000, you know, because he's been doing it for so many years.
53:00.817 --> 53:01.158
[SPEAKER_01]: Right.
53:01.538 --> 53:02.420
[SPEAKER_01]: You know, it's interesting too.
53:02.881 --> 53:10.116
[SPEAKER_01]: I feel like everybody does have a strength or something that they do really, really well that they could turn into an offer.
53:10.597 --> 53:13.863
[SPEAKER_01]: And there's a girl in my community that is like the process queen.
53:14.485 --> 53:16.128
[SPEAKER_01]: And I keep telling her I'm like, when's your thing coming out?
53:16.148 --> 53:18.152
[SPEAKER_01]: I'll be one of your first customers.
53:18.192 --> 53:20.076
[SPEAKER_01]: You know, she's a system and process queen.
53:21.198 --> 53:22.521
[SPEAKER_01]: And, uh,
53:22.501 --> 53:23.983
[SPEAKER_01]: She hasn't come out with anything yet.
53:24.003 --> 53:26.848
[SPEAKER_00]: Well, because part of it is, it's this mess in your brain.
53:27.108 --> 53:28.310
[SPEAKER_00]: And you don't know if you could translate it.
53:28.390 --> 53:32.456
[SPEAKER_00]: So the hardest thing is, like, just because you know it doesn't mean you could teach it.
53:33.057 --> 53:36.262
[SPEAKER_00]: Teaching is a whole, as you know, it's very difficult to get.
53:36.763 --> 53:43.433
[SPEAKER_00]: And so, but you'll never have gained such expertise than going through the process of teaching, because you see all the holes in it.
53:43.854 --> 53:47.479
[SPEAKER_00]: You have to become an actually truly need to be good at it to teach it.
53:47.459 --> 54:00.976
[SPEAKER_00]: You know, and it doesn't mean that you have to stay doing the thing you can eventually just become a teacher and a coach that's cool That can be its own business and many people go that route, but I think it's really good when you can be like, you know, I just did this It worked it's gonna work for me.
54:01.056 --> 54:01.817
[SPEAKER_00]: It's worked for John.
54:01.857 --> 54:02.738
[SPEAKER_00]: It's gonna work for you too.
54:03.219 --> 54:03.339
[SPEAKER_00]: Right.
54:03.359 --> 54:13.652
[SPEAKER_00]: Here's how we do it and it gets better as it goes I think just you can't be afraid to put out that messy version the first one right because like you noticed where you ready to launch a community
54:13.750 --> 54:15.434
[SPEAKER_01]: Oh, no, no, it was time to go.
54:15.674 --> 54:16.416
[SPEAKER_00]: But it's time to go.
54:16.436 --> 54:17.198
[SPEAKER_01]: Yeah, sure.
54:18.020 --> 54:21.969
[SPEAKER_01]: I'm putting now free content for six years now, like it's time.
54:22.370 --> 54:23.091
[SPEAKER_00]: But you just did it.
54:24.134 --> 54:26.439
[SPEAKER_00]: So the work expands to the deadline that you give it.
54:26.579 --> 54:27.481
[SPEAKER_00]: And so you're like, you know what?
54:27.742 --> 54:28.103
[SPEAKER_00]: It's time.
54:28.123 --> 54:28.704
[SPEAKER_00]: I'm going to do it now.
54:29.426 --> 54:30.328
[SPEAKER_00]: Am I ready to do webinar?
54:30.368 --> 54:30.949
[SPEAKER_00]: No.
54:30.929 --> 54:46.120
[SPEAKER_01]: Already a lunch of thing you were on the phone like asking me hey, bro, I'm about to do this about just my second webinar Yeah, I got one sale and it was from somebody that was like a homey so I was like really got no sales and I thought it was the best webinar
54:46.100 --> 54:48.624
[SPEAKER_01]: I was like, I gave so much free value in zero sales.
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[SPEAKER_01]: Zero sales.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: And like, but that's the shit you have to go through.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: So you learn, like, apart the process of, what do you, and maybe over taught on that?
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[SPEAKER_00]: And that's just one thing I'll say before we wrap is like, when you're teaching versus like gatekeeping, we talked about it.
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[SPEAKER_00]: Should you put out your best up, you need to teach like the overall knowledge, but not the like weeds.
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[SPEAKER_00]: So like, if I was teaching email marketing,
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[SPEAKER_00]: I would talk about how powerful it is, the shifts that you need to make, why you should be focused on this, the big shifts that are happening with marketing in general and why you need to get people de-platformed into email us, and then maybe three tips on how to reach more people through this.
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[SPEAKER_00]: You need to do this to it.
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[SPEAKER_00]: But I'm not like opening up the software and showing you, here's how you do this, that that's the actual weed's implementation.
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[SPEAKER_00]: Right, and so you can talk about the concepts of things and how they can grow and benefit without getting too technical because when you give people almost all this technical knowledge, they're like, oh, I got all the thing I need to go do it all and I'm overrun when you give them the concepts they're excited about taking it to the next level and you can be that person to help them do that so it kind of flows if you like this you're going to love this.
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[SPEAKER_01]: Yeah.
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[SPEAKER_00]: It shouldn't be like if you like this we'll go do it on your own and let me know if it works out for you and then if it doesn't work out come back like that's too much you know yeah so that could be a mistake when you're teaching yeah that's a powerful lesson that I learned to yeah but this we learned through failure bro yeah so anyways if you want to connect with you what's the best way to reach out bro yeah instagram at nixaka sa k ha
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[SPEAKER_00]: Yeah, and just like just so you know like Nick came to one of my first things that I talked about that workshop that a year ago He's also in our mastermind crushing it and he's telling you right now He's building in public.
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[SPEAKER_00]: He's working through these things and I thought this would bring value to you guys if you guys got value from it Let me know in the comments let Nick know Just send Nick a DM and tell him you saw him on this and let him know like
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[SPEAKER_00]: Hey, what did you get value from?
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[SPEAKER_00]: What would you like to dive deeper on?
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[SPEAKER_00]: And then also, let me know, like, what are the topics you want me to go deeper on that we talked about today?
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[SPEAKER_00]: Because I read every single comment on these videos.
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[SPEAKER_00]: And we want to make content based on the things that are going to help you the most in 2026.
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[SPEAKER_00]: So leave a comment.
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[SPEAKER_00]: I will check that out.
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[SPEAKER_00]: And until then, I will see you on the next episode.