ABOUT THIS EPISODE
What are the top metrics for a Chief Marketing Officer to use when presenting to the board of directors and in a Quarterly Business Review. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the below top 7 CMO metrics during this episode:
- Marketing Sourced Pipeline Generation
- Marketing Sourced Pipeline Conversion
- Day 1 Pipeline Coverage
- Demand Generation Cost per Opportunity
- Brand Awareness
- Website Visitors
- Sales CSAT
Dave recently wrote a detailed blog article on this topic which can be read by clicking here.
"CAC" is a huge fan of the phrase "Marketing creates pipeline that closes" and dives into the detail of the top Marketing metrics during this episode.
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