David Henzel | Love Over Fear: Radical Entrepreneurship & Life Design

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Welcome to the Radical Responsibility Podcast. I'm doctor Fleet Mala,
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and I'm excited to guide you on a journey of
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authentic transformation. In each episode, I'll bring you insights from
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leading experts to explore trauma recovery, mindfulness practices, positive psychology,
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and innovative breakthroughs in health, wellness and life optimization. This
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is a space for real conversations that inspire meaningful change,
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helping you find alignment with the person you are always
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meant to be.
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Let's get started.
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What if transformation isn't just about thinking differently, but feeling differently.
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Science shows us that true change happens when we align
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not just our minds, but also the neural networks in
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our hearts and guts. This heart mind connection is the
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key to deeper healing, resilience, and expanded awareness. That's why
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I created the Heart Mind All access membership and community,
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a space designed to help you rewire your nervous system,
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cultivate heart intelligence, and live.
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With greater clarity and purpose.
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With over one thousand hours of transformational teachings specifically curated
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to meet your needs, You'll learn from world renowned meditation teachers, neuroscientists,
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and experts in neuroplasticity, all sharing powerful tools to help
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you shift your mindset and heartset, regulate your emotions, and
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unlock your full potential. You'll also gain unlimited access to
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every summit and course we've ever produced, a Treasure Trouble
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Wisdom worth over ten thousand dollars in growing, plus live gatherings,
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and an inspiring global community to support your journey. If
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you're ready to step into a more heart centered, connected
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and conscious life, I invite you to join us. Clip
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the link to learn more and start your journey today.
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What if the way you lead your business and your
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life was driven up by fear but by love. I'm
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Doctor Fleet Mall and in this episode, I sit down
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with serial entrepreneur and conscious leadership advocate David Hensel. David
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is the CEO of Upcoach and the visionary behind Managing Happiness,
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a project that turns business principles into powerful tools for
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personal growth. But this isn't your typical entrepreneur story. David's
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journey took him from a rebellious school dropout to tech mogul,
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building and exiting multiple companies, including max Cdn. His secret
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a mindset ship from fear based decisions to leading with love,
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and it changed everything. We dive into how David overcame
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extreme introversion to become a successful founder, and his passion
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for conscious capitalism. You learn how running your life like
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a business with clear values, mission and self leadership can
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transform not just your bottom line, but your entire sense
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of purpose. Whether you're building a startup, leading a team,
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or simply looking for a more aligned way to.
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Live and work.
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This conversation is a masterclass in heart centered entrepreneurship.
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Let's dive in.
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My name is doctor Fleet Mall, the founder of part
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My Institute, and your co host for this session, and
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I'm really happy and thrilled to be here today with
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David Hensel.
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Welcome David, thank you very much for having me. I'm
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always a little reluctant to ask somebody.
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Like yourself to sort of encapsulate their origin story in
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just a minute or two. But we have a lot
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of ground to cover today, so I will ask you
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to do that. Maybe just some highlights of you know,
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what inspired you on your entrepreneurial journey, What inspired you
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to quit school and become an entrepreneur? You know, I
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think it's always helped for audience to understand who is
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this guy and how did he become an entrepreneur? How
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does it relate to my journey.
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I'll give you the uncut, ster raw version. I'm not
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hold back. I went to fourteen different schools and I
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got kicked out everywhere. I was not to say I
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was a bad student, but if I did not vibe
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with the teacher, I just didn't go. And my parents
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raised me very unorthodox, without any authority. Actually, my father
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and a friend brought Shauma out to Europe, so I
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grew up in an oush for the first years of
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my life. So the threat of teacher like hey, i'll
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tell you parents if you don't obey, I was like, yes,
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go ahead, feel free too to talents. And with fifteen,
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I decided to just drop out. And I was kind
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of lost and didn't know what to do with my life.
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At some point a friend of mine came to me
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and said like, hey, man, how about we started business
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together egg with computers, And I said, yeah, sure, I
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have nothing else going on. And then I found entrepreneurship.
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And this was like, oh, because nobody tells me what
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I have to do and I can do my own
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thing and That's how I found entrepreneurship. So I never
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had a job ever. I always was just an entrepreneur.
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And I had a few businesses, first maintaining in house
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servers when service were you know, back in the days
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when there's still in basements of offs buildings, not in
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the cloud, when there was no real cloud. And then
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had an e commerce business in Germany in the early
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two thousands. And then I saw what was going on
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in the startup scene in the United States, and it
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was really drawn to that. In Germany, especially where I lived,
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there was like no startup culture whatsoever. So I decided
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to sell my business, which gave me the money to
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get my investor visa, and I moved to Los Angeles
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in early two thousand and nine, where I co founded
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Maxidien and we had a really good run. Sold the
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business had a really good, nice exit in twenty fourteen
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or so, and around that time, my mother passed away,
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and my wife was very close with my mom and
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it was really hard for her to lose her, so
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she wanted to move back to Europe, initially back to Germany,
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where I could not do German weather. After eight years
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lost Los Angeles, so we live in Bottom, Turkey now
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and little after that my wife went through breast cancer.
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This was a big wake up moment for me. I
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imagined myself on my deathbed looking back at my life,
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thinking did I really do what I was supposed to do?
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And I want to have more impact?
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You know.
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This was actually also what led me to selling Maxidien,
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because I want to make a bigger dent. This is
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when I'm decided I want to do something different in
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my life than just like chasing the Benjamins.
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Yeah, I want to make sure that we touched on
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it today, and I know we will because you're obviously
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a very purpose driven entrepreneur and really a wonderful exemplar
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of conscious entrepreneurship conscious capitalism.
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So but I found that very interesting. You know.
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I think a lot of us are drawn to entrepreneurship
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for that sense of freedom of not having a boss,
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right being our own boss. Sometimes we end up finding
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out that we're a terrible boss to work for ourselves,
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or if.
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That entrepreneurship ends up being kind of overwhelming.
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How was it that you found yourself succeeding at that
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without obviously not a lot of training. I mean, you
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start off in the tech world and you had it.
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You were good with computers, but you never you know,
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really had business training per se. And you've been able
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to successfully exit several businesses and now you manage a
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portfolio businesses. So I wonder if you could just talk
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about how you kind of learned business and that startup
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culture and then you know the importance. I think a
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lot of people start businesses they don't think about exiting.
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They you know, their businesses their dream. But if we're
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not making our business exit ready, we're really lowering its
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value and we're probably really not operating our business in
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the best possible way because we're probably doing all the
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things that entrepreneurs you were to keep themselves burned out
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and overwhelmed. Right, So how did you learn to be
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a successful entrepreneur and move successfully towards your first action?
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So maybe starting the biggest hurdler had to overcome as
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an entrepreneur was being an extreme introvert. You know, it's
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good computers. I was a geek and I would have
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never been in a podcast before because this would have
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been like way too stressful for me. I even had
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a hard time managing a meeting with my own team
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or being in a conference call with the customer was
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like very unpleasant for me. And this change when I
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met a friend of mine who was keynote speaking at
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conferences and he was networking, you know, like a crazy person,
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and I saw how much funny at doing this and
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how good this was for his business, and I was like, oh,
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I want this too, but doing this as an introverted
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geek is not the easiest. So I did toastmasses twice
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a week, which was very painful. It's like public speaking training.
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And I went to two networking events per week in
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Los Angeles, which was also incredibly painful and introduced, but
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I really went and hard and introduced myself to everybody,
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like okay, next person, I'm David. And this exposure therapy
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helped to overcome this shyness a little bit. But the
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real change happened when my yoga teacher told me that
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every decision in life you had to make out of
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love or fear. And this was like absolutely mind blowing
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to me because I've been always operating out of fear,
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you know, like in being on stage, I always starts.
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Do they think what I'm saying is stupid? Do they
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think I have a weird accent. Do they think I
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look weird? And then when I'm full of fear and
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I'm just like focused on me, you know, I can't
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give a presentation. But if I think what I'm sharing
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here can potentially help somebody in the audience, then it
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becomes very easy or sales. I hated sales with the passion.
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I only sold out of fear because we're a startup.
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We have to sell or we die. But once I
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realized this love on fear concept, if I sell a
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product out of love because I know this can be
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beneficial for you, I can even be the push your
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sales Gaye on the plant, I can say, fleet, come on,
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man by, this is going to help you so much,
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and you feel that this is coming from a place
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of love that I want to enrich your life. And
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you know, not just like reach my numbers, pay my mortgage,
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roble by myself in the posture. You know, once understood this,
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everything became much much easier, and like almost life was
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from black and white into two qual of TV.
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That's a really interesting distinction, love and fear because you know,
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we hear a lot about from whis business folks and
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a lot of people are some of the importance of
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really focusing on adding value, focused on the customer journey,
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really valuing the customer, and it's really about we're going
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to do well when we're adding value right to others.
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And so love and fear is an interesting way to
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think about that because if we're coming from love, we're
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really coming from the place of really wanting the best
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for ourselves and for the world and for our customers,
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which means we're going to operate in a completely different
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way right and along the way, What have you seen
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that are some of the some of the worst fear
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based mistakes that entrepreneurs make, whether it's in startup base
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or whether it's in exiting or trying to get into
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mergers and acquisition. What are some of the more critical
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fear based mistakes or approaches that you've seen in entrepreneur's
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cake and maybe fail with.
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I think there's a million and one things where we
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operate out of fear. You know, for example, when we've
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been like at Maxdy and we initially kind of sold
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things that we didn't really have, you know, and not
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being har persent transparent with customers. But in the end
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it always bites you for example, Maxine, we are content
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delivering network making websites a lot faster, and we were
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pretty weak in Asia in terms of our locations. But
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if I approach it from a place of love, just
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like doing the best for the customer. I told them like, hey, guys,
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you know we can deliver X, y Z for you,
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but if Asia is like a real priority for you,
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then maybe use a competitor or mix us within a competitor.
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It's like being that transparent and straightforward. I aren't a
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lot of trust with people, you know. I can tell
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you another story from I was on a flight and
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I talked about the love and fear concept and I
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was sitting next to insurance salesperson and he said that
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he used to be average, you know, in terms of
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sales in this team, and he always sold whatever gave
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him the best commission. And then at some point he
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decides he'll just sell whatever is best for the customer,
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and he become the best performing salesman in this company
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because you know, to give the teps on giving, because
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you get referrals, you get people to trust you and
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buy more from you, because you're operating out of love
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and you just want to provide value, and as you
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already said, money is a side effect of providing value.
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If you find out how you can provide the most
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value possible to your customer, then you will be the
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richest person around.
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So you're really talking about a fundamental mindset here. And
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you know, I think a lot of entrepreneurs, I'm sure
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a lot of entrepreneurs are aredience experienced as you. You know,
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even if they have some initial success, as you begin
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to grow and try to scale and build out your
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team and things can get really complex, you can really
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be you know, profit can be evaporating on you. There
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can be a lot of competition, and you know, you
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got to make your numbers. I mean, in a poor,
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proper world, you do have a bottom line, and so
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it's really easy to pulled into fear, to see customers
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as numbers instead of customers. You know, they're just numbers
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on a spreadsheet revenue, and you know, and even you
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can start seeing your employees there's simply expense, right, And
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I mean, if things are going great and you've got
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a big bat bottom line, you're really profitable. It's easy
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to feel really good and positive about everything. But when
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things get tough, it's so easy to get pulled into
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this focus on just the numbers and loose touch with
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the human side, and of course that can be a
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vicious cycle going in the wrong direction. But if you've
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seen yourself dealing with that tension or that poll and
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how have you seen other ustoeurs deal with that when
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kind of when things are tough.
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You know, I've met to and you know, thank god,
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I've never been really in a super tight position. Sometimes
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we have to delay offs and stuff like this, but
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in some of the businesses, but we've never been, like
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in a really life or death situation. But some book
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that had a massive impact on me. It's called Conscious
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Capitalism by John mckett. They found off Whole Foods, and
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he makes the point that if you really, I guess
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the concept of the book is that the old way
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of doing businesses you have to increase shareholders value. You
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have to make the owner of the business rich. This
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is why business exists, right. But he makes the point
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that if a business is taking care of all stakeholders,
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not just a shareholder, so it takes care of the shareholder,
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the employees, the suppliers, community, et cetera. So if the
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business is a force for good in the world and
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takes care of all the stakeholders these businesses. He makes
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the point that they may actually make more money than
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the ones who are just focusing on increasing shareolders value.
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Also because like when times become tough, you know that
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everybody rallies together because you're like a team that plays
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well together versus if it's us versus them, you know,
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like the because you know, most businesses are driven. You know,
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I don't know how this will happen with the eye
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in the future. You probably have like businesses that arounder
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one or two people. But usually businesses are teams of
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people playing well together, and the ones who play well
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together win. And this only happens if you have trust
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in alignment and the right motivation. And yeah, so even
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if times become tough, if you know, pulling together into
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the same direction. Yeah, I mean, it's the experience. It
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works much better if you're really people focused close at
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end today, the success of your business is tied to
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your people.
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Yeah.
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I really like that, and I think we're hearing that
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from a lot of our really successful entrepreneurs that are
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teaching on this summit. You know, it really begins with
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mindset and you know, you see examples like John mackew
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and many others who've embraced that kind of mindset. And
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then it requires a bit of a leap of faith, right,
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if you're willing to say, Okay, that's so, I get it.
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I've seen others succeed this way.
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This is who I'd like to be. Anyway.
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It sounds a lot better than being in a fear
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based business, and so I'm going to take a leap
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of faith and just do that. Right.
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It's not like.
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If you start from well, I'll do that see at
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works or something. Yeah, there, you have to kind of
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start with the mindset. Mindset comes first. Would you agree
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with that?
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Yeah? For sure, you know it just like we're doing
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with love not fear. You know, I believe that every
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decision in life is out of it of love or fear.
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You can also say it's you know, a scarcity or
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a prosperity or abundance mindsets, you know, or when you're religious,
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you can also say fear as a devil, God is law.
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I really think it's a mindset shift. And if you
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want to change your company and make this more love
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based decision, maybe start with like one department at a
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time and not make this a big overarching shift. There's
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an amazing book called Reinventing Organizations, and this gentleman took
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the concept from Spiral and EMICs, a book that talks
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about the consciousness levels of societies and apply it to businesses.
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And the lowest FORMATY gave the color. So the lowest
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form is red, and this like a mafia type structure,
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you know, or gang situation, where like it's like sphere
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and pressure, et cetera, very fear based. Then one up
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is yellow, which is a military and the military, if
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you're my sergeant or whatever, is like above me and
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you tell me to do something, I'll do it even
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if I know it's the wrong thing, right. And then
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one level up in terms of consciousness is orange, which
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is like the analogy is a machine. There's like the
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American corporate. One above is green, which is like Ben
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and Jerry's like mission vision driven type company. And then
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one on top is a teal organization, which is a
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self led company. And I've seen massive accesses in this,
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and I've also like start turning a few of my
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companies or teams in these companies to be self let companies.
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So people make decisions for themselves, see the impact that
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they're having, connect with their team members on a deeper level,
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becoming a sports team that plays well together, where you
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know sports similarities. Players have to make their own decisions afield.
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But just like knowing what are values, what is admission?
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With this division and based on this, they can play
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by themselves and they can only play by themselves if they,
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you know, can make decisions by themselves and they don't
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have to wait for the culture tell them like, hey,
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now you stand over there, and you stand over there. Well.
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I love spial dynamics. There's a beautiful model. Claire Graves
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work in a nonprofit part of my life. I've been
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very involved with that, in the integral theory with Ken
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Wolver's work and so forth, and it's a beautiful model
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for really understanding ourselves and understanding humanity and psychology and
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how we evolve and really being able to meet people
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where they're at. And when you get into that integral view,
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as you said, a teel self led organization, it ties in.
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There's so many other things. I love this idea of
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self leadership.
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Let's focus a minute, and I'm bringing that you know
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your ideas of taking this love versus fear based approach,
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and then the concept of self leadership into our lives
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and the idea of running our life like a business.
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I mean when people first you're running your life like
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a business, they may be thinking.
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More like, you know the amber color the military. Yeah,
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running my life like a business.
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I'm like, I got to have a boss all day long, right,
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But I think you're talking about something very different.
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Yes.
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So the idea came to me when I came home
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from a long meeting about the roles and responsibilities. And
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I came home sitting on the couch, super tired, and
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our daughter had a full diaper, and I said like, hey, honey,
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look Emma has a full diaper. And my wife got
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really upset because she thought I'm telling her, like, hey,
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change a diaper, which was absolutely not my intention. I
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was just making a tired observation. And then I thought like, huh,
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why do we fight about this now? And then I
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realized we never had talked about the roles and responsibilities
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in the household. The next morning we sat down and
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we spelled it out, like what do I expect of
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you and vice versa. And this took away eighty percent
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of the ficture we had our relationship. And I thought like, oh,
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if this works so well, maybe we take other elements
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from business and apply it to our personal lives, like
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having family core values, having a mission, having a vision,
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having regular meetings, having shared calendars, you know, kind of
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all these things that you do in business. And this
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worked like an absolute charm and I felt like, oh,
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maybe others can benefit from this. And so first of
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a was a course for how to apply business principles
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to your family life, and then we turn it into
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a self leadership course. You nowhere you figure out your mission, vision, values, goals,
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and habits and make ninety day plans. And I found
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that if you run your life like a business in
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this way, if you have true self leadership by really
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defining what you want out of life, and you move
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towards this direction. And also a part is getting your
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habits in order, it's much easier to make decisions out
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of love versus fear because you just have your your
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ducks in a row. Actually, and in terms of habits,
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I really believe our habits determine pretty much everything in
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our life. If you're rich or poor, or happy or
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unhappy or be so in shape. It really boils down
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to which habits we come with, you know.
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So you talked about getting your habits in order, and
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I think many of us struggle with that, both in
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business in our personal life. And for me, it really
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comes down again this idea of being self led in
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business or in your personal life. It comes down to
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the ability to self regulate in some way, because we
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all have whatever kind of conditioning we got from our childhood,
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and you know, for better or worse, and then there's
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a world around us which brings a lot of pressures
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and anxiety and source of distractions and so forth. And
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if we don't have some ability to kind of be
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centered in ourselves and regulate our own autonomic nervous systems
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such that we're not just constantly pulled by external things,
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or we're not jumbled up because of internal psychology or
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past traumas and so forth, we can just be in
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this disregulated state. We're constantly vulnerable to distraction. So to
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be able to stay balanced and say this is the
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direction I want to go and stay on that course
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requires some ability to manage one's own mind, one's own psychology,
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one's own neurophysiology.
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Were you just naturally good at that or how did
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you learn to do that?
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I think I have an unfair advantage because I have
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a condition called advantasia, which doesn't allow me to have
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mental images. And I also cannot reproduce sounds, taste, smells,
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or emotions. I can't just like have them in the moment,
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but I cannot reproduce it. So my mind's always very calm.
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So for example, I meditate from time to time, but
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I always have a calm mind. So this is like,
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you know, I do not have to do this, But
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something I found that's really important to regulate to make
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life much easier for me is to sweat every day.
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If I you know, I either go for a run
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or I work out, because if I do this, you know,
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I think it's the analogy is like, you know, back
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in the days, when there was something stressful, we had
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to either fight or flight. We had to fight disable
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tooth tiger or run away from disable tooth tiger. And
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right now we get stressed by an email that we're
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getting or by a conversation, and like we still have
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these like stress hormones in our body. But if we
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sweat or at least. I'm talking from my experience. If
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I sweat, life is much better. I'm in a much
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better mood. I can handle things way better. So this
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is like my number one habit that I want to
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keep up. And I also have a canary in the
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coal mine habit. You know, back in the days, people
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took like canaries into coal mines and when the air
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was bad, the canary fell over first. And this is
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for me my inbox zero habits. So basically, at the
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end of the day, I always want to like have
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no emails in my inbox because I've delegated, archived or
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dealt with all the emails, so only like open tasks
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in my inbox. And if I'm not getting to inbox
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zero for one week, I know I've put too much
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on my plate and I got to remove something this
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otherwise my good habits will fall away. And this has
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been like time tested, you know, a very good indicator
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for you know, too much going on that I have
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to and that I want to scale back.
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Well, actually, I certainly seems to be a really trustworthy
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strategy for our health well being altogether. Moving the body
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and sweating, as you're saying, and you grew up. Your
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parents were meditators, and so there was probably some influence there,
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and you still meditate today. It seems to me that
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really everything begins with self regulation. If we can regulate
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our own physiology and emotions or own behaviors, then it's
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very difficult to stay on tracking our personal lives or
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our personal lives. So I wonder if you could talk
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a little bit about your journey with your company mac
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GDN and how you made that company exitible.
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And what your journey towards act what made you choose.
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I don't know whether it was in part because you
483
00:22:15.000 --> 00:22:17.480
wanted to move back to Europe, but you did choose
484
00:22:17.519 --> 00:22:20.160
to exit at some point and you did a successful ecxit,
485
00:22:20.240 --> 00:22:22.319
so there must have been some successful journey there in
486
00:22:22.400 --> 00:22:24.160
terms of making your company ecxitible.
487
00:22:24.680 --> 00:22:27.880
There's a great book called Bills to Sell, and the
488
00:22:27.920 --> 00:22:29.920
concept is that you kind of you know, if you
489
00:22:29.960 --> 00:22:32.240
exit the company. Was an important thing for us was
490
00:22:32.799 --> 00:22:35.279
that we're not still tied to the business that we
491
00:22:35.279 --> 00:22:37.119
can sell and we don't have like a few years
492
00:22:37.119 --> 00:22:39.079
earn up or you're still like in our golden handcuffs,
493
00:22:39.119 --> 00:22:41.599
et cetera. So and that's what I'm doing with all
494
00:22:41.640 --> 00:22:44.119
of my businesses. I always do my best. Is also
495
00:22:44.119 --> 00:22:46.400
why I have a portfolio of companies and I just
496
00:22:46.440 --> 00:22:49.200
like two of them I bought, the others I built,
497
00:22:49.759 --> 00:22:53.400
and I always manage myself out of it. And at
498
00:22:53.440 --> 00:22:54.680
the end of the day, I only want to be
499
00:22:54.720 --> 00:22:59.880
a coach for the business, so I'm not really needed
500
00:22:59.880 --> 00:23:01.119
to in the day to day. So I always want
501
00:23:01.119 --> 00:23:03.000
to get like as fast as possible away from the
502
00:23:03.039 --> 00:23:05.160
day to day so I can work on the business
503
00:23:05.200 --> 00:23:07.720
and not in the business, so I'm not pulled into
504
00:23:07.720 --> 00:23:10.640
any fire drolls of any customer issues. That are always
505
00:23:10.680 --> 00:23:13.799
like pass things office as soon as possible. And have
506
00:23:13.880 --> 00:23:15.799
this concept from a friend of mine, Dan Martel. He
507
00:23:15.839 --> 00:23:19.319
wrote a book called Buy Back Your Time, and he says, like,
508
00:23:19.759 --> 00:23:21.960
take your task list every day and kind of ride
509
00:23:22.000 --> 00:23:24.799
behind every task. Is this a ten dollars a hour task,
510
00:23:25.000 --> 00:23:27.200
one hundred dollars a hour task, one thousand dollars or
511
00:23:27.240 --> 00:23:31.079
ten thousand dollars an hour task? And do your best
512
00:23:31.160 --> 00:23:34.240
to delegate away everything that's like you know below what
513
00:23:34.319 --> 00:23:35.880
you think is you are the rate of kind of
514
00:23:35.920 --> 00:23:37.519
based in a business, how much money business is making
515
00:23:37.599 --> 00:23:40.640
right now? And also right next to this task, does
516
00:23:40.640 --> 00:23:42.759
this task give you energy or take energy from you,
517
00:23:43.319 --> 00:23:45.400
And I'll do this exercise on a regular basis so
518
00:23:45.480 --> 00:23:48.880
I can figure out, like what work can I pull
519
00:23:48.920 --> 00:23:51.039
myself out so I can really I think the really
520
00:23:51.079 --> 00:23:52.240
the key is like once you get to the point
521
00:23:52.240 --> 00:23:54.480
that you work on the business, not in the business,
522
00:23:54.839 --> 00:23:57.359
it's like a key indicator that the business becomes sellable
523
00:23:57.480 --> 00:24:00.000
because like it has an engine aside from your own energy.
524
00:24:00.920 --> 00:24:04.000
And yeah, I think that's that's a very crucial thing.
525
00:24:04.599 --> 00:24:07.200
And a lot of the way how do you manage
526
00:24:07.240 --> 00:24:13.000
to download your vision, your values, your way of making decisions,
527
00:24:13.039 --> 00:24:15.680
your center to purpose. You're at the culture the love
528
00:24:15.799 --> 00:24:18.680
not your culture. How do you download that in the
529
00:24:18.799 --> 00:24:22.359
company so that the company continues to operate that way.
530
00:24:22.599 --> 00:24:25.519
So we put a lot of emphasis on this. For example,
531
00:24:25.559 --> 00:24:27.640
when we hire somebody, we put the video of the
532
00:24:27.720 --> 00:24:30.440
hiring manager into the job at and you know, this
533
00:24:30.519 --> 00:24:33.440
hiring manager talks about the job description what this person
534
00:24:33.480 --> 00:24:35.279
has to do, but they also talk about the vision,
535
00:24:35.319 --> 00:24:38.440
mission and the core values. And on the last page
536
00:24:38.480 --> 00:24:41.440
of our contract that people sign, they have to initial
537
00:24:41.519 --> 00:24:43.400
next to each core value and sign that I'm going
538
00:24:43.440 --> 00:24:45.480
to live up these core values. Otherwise I have no
539
00:24:45.519 --> 00:24:48.240
place in this company with all the new hires per month,
540
00:24:48.319 --> 00:24:51.119
we make like an orientation type thing where we talk
541
00:24:51.119 --> 00:24:53.119
about our vision, mission and values and we give core
542
00:24:53.200 --> 00:24:55.920
value stories so people do not just see like a
543
00:24:55.960 --> 00:24:58.000
sentence of the core values, but like they can also
544
00:24:58.039 --> 00:25:00.599
relate with stories or how people make this decisions based
545
00:25:00.599 --> 00:25:03.680
on these core values. Then we explain every decision that
546
00:25:03.720 --> 00:25:06.319
we make in the business, either with our vision, mission,
547
00:25:06.440 --> 00:25:09.000
core values. If we hire somebody, if you fire somebody,
548
00:25:09.000 --> 00:25:11.680
it always is explained with the core values, because at
549
00:25:11.680 --> 00:25:14.119
some point people in the company will be able to
550
00:25:14.160 --> 00:25:16.559
make decisions the same way you would make them and
551
00:25:16.640 --> 00:25:19.799
have a very fun fun story about that. A friend
552
00:25:19.839 --> 00:25:22.200
of mine started the Ering dot com the door ball company.
553
00:25:22.200 --> 00:25:24.119
It's all to Amazon, and I talked to his head
554
00:25:24.119 --> 00:25:26.880
of engineering about the power of mission and vision and
555
00:25:26.920 --> 00:25:29.000
he told me Ring also has this product that you
556
00:25:29.039 --> 00:25:30.559
put on the side of the house and it has
557
00:25:30.640 --> 00:25:33.119
like these floodlights and it has like a microphone and
558
00:25:33.160 --> 00:25:36.039
a camera. And he said, I have an amazing idea.
559
00:25:36.400 --> 00:25:38.799
We're going to build a party mode. So because this
560
00:25:38.839 --> 00:25:41.240
thing has a mic, if party mode is on, these
561
00:25:41.480 --> 00:25:44.640
lights will flash with the music. And the head of
562
00:25:44.680 --> 00:25:46.960
engineer could have said, like, man, it's a dumb idea,
563
00:25:47.000 --> 00:25:49.319
go back to your desk and you know, continue working.
564
00:25:49.640 --> 00:25:52.079
This will discourage this person, and you know, maybe he
565
00:25:52.079 --> 00:25:53.640
has a good idea at some point and he would
566
00:25:53.680 --> 00:25:56.200
not bring it up. So instead of telling him that
567
00:25:56.319 --> 00:25:58.440
dumb go back to your desk, he said, that's a
568
00:25:58.440 --> 00:26:00.559
fun idea. But what does this have to do with
569
00:26:00.640 --> 00:26:03.359
our vision which is to make neighborhoods safer? And the
570
00:26:03.400 --> 00:26:06.319
engineering like, you're right, it doesn't make sense, right, And
571
00:26:06.400 --> 00:26:10.079
so if you really can download these, I guess, yeah,
572
00:26:10.160 --> 00:26:12.720
these rules of how we play or what game do
573
00:26:12.799 --> 00:26:15.599
we play for which company customer? I think is also
574
00:26:15.599 --> 00:26:17.920
an important thing that people really know what is our
575
00:26:17.960 --> 00:26:21.039
ideal customer are we building this for? This gives a
576
00:26:21.039 --> 00:26:23.079
lot of alignment and I feel very passionate about this
577
00:26:23.119 --> 00:26:25.759
because at Maxidy End we had the problem that initially
578
00:26:25.799 --> 00:26:28.000
we did not write down our mission, vision and values.
579
00:26:28.200 --> 00:26:29.559
You know, and this was no problem we were a
580
00:26:29.599 --> 00:26:32.839
small team because everybody kind of knew everything. But then
581
00:26:32.880 --> 00:26:34.920
we grew and we hired more and more people, and
582
00:26:34.960 --> 00:26:36.720
we did not tell them what our mission and vision is,
583
00:26:37.319 --> 00:26:39.799
and so we ended up running into ten different directions,
584
00:26:39.880 --> 00:26:42.359
which really slowed down. The growth of the business really
585
00:26:42.359 --> 00:26:45.240
stunted us actually until we realized that this was the problem.
586
00:26:45.279 --> 00:26:47.039
And then we you know, made a committee and we
587
00:26:47.119 --> 00:26:49.319
figured those things out and this allowed us stroke. And
588
00:26:49.359 --> 00:26:53.200
I think it's like absolutely crucial that you that becomes
589
00:26:53.240 --> 00:26:55.839
part of the in aided everybody on the team can
590
00:26:55.920 --> 00:26:57.880
make decisions the same way you would make them because
591
00:26:57.880 --> 00:27:00.359
they know the core values and mission and mission, and
592
00:27:00.400 --> 00:27:02.319
that they can also call you out if you make
593
00:27:02.359 --> 00:27:04.559
a decision that's not in line with the core values.
594
00:27:04.880 --> 00:27:07.200
You know, for example, my daughter, we have also for
595
00:27:07.279 --> 00:27:10.599
family core values. And my daughter is eleven, and since
596
00:27:10.640 --> 00:27:12.440
she's very little, I always told her one of our
597
00:27:12.440 --> 00:27:17.359
core values hancils less times, senseful Hancils do not complain.
598
00:27:17.480 --> 00:27:20.680
Henceels find solutions. And every time when Emma complaints, you know,
599
00:27:20.759 --> 00:27:23.599
a toller, don't complain, we find solutions. But also if
600
00:27:23.640 --> 00:27:26.079
I complain about something, she's just dead. We don't complain.
601
00:27:26.119 --> 00:27:28.640
We found solutions. You know. So it's a thing growth
602
00:27:28.720 --> 00:27:30.519
both ways, you know, not just from top down. Also,
603
00:27:30.559 --> 00:27:31.039
what them up.
604
00:27:31.279 --> 00:27:33.119
I'm sure an eleven year old is the person one
605
00:27:33.279 --> 00:27:33.880
to call you out.
606
00:27:34.079 --> 00:27:34.279
Yeah.
607
00:27:34.640 --> 00:27:36.799
So, but what I love is you're talking about It
608
00:27:37.000 --> 00:27:40.359
really takes now doing the work to come up with
609
00:27:40.519 --> 00:27:43.440
a clear mission vision instead of values and principles. But
610
00:27:43.559 --> 00:27:45.599
then you really have to train it in. You have
611
00:27:45.759 --> 00:27:48.279
to reinforce it. You have to because I take a
612
00:27:48.359 --> 00:27:50.720
lot of companies maybe do some process to come up
613
00:27:50.759 --> 00:27:52.799
with a mission and vision because you know it's what
614
00:27:52.839 --> 00:27:54.920
you're supposed to do, and maybe they have a set
615
00:27:54.920 --> 00:27:57.880
of values like honegy and integrity and things, but then
616
00:27:57.920 --> 00:28:00.240
they have a poster on the wall, right, it's all
617
00:28:00.279 --> 00:28:02.359
It is very lucky to post your on the wall
618
00:28:02.440 --> 00:28:04.559
up and it's just on the hard drive somewhere, right,
619
00:28:04.920 --> 00:28:06.599
And so that's not going.
620
00:28:06.519 --> 00:28:08.519
To really do anything unless you really build it.
621
00:28:08.559 --> 00:28:11.440
And you're talking about building it through the hiring process,
622
00:28:11.880 --> 00:28:15.279
through your evaluation process, both hiring and birering and evaluation,
623
00:28:15.400 --> 00:28:18.240
the whole thing. You really have to It doesn't happen
624
00:28:18.400 --> 00:28:21.000
through wishful thinking. If you want a company that really
625
00:28:21.480 --> 00:28:24.960
lives and breathes that mission and values, you have to
626
00:28:25.079 --> 00:28:26.519
really work at it all the time.
627
00:28:26.839 --> 00:28:28.359
We also do shout outs, you know, like we have
628
00:28:28.440 --> 00:28:31.200
a shout out Cheese for Peers channel. You know, if
629
00:28:31.279 --> 00:28:34.039
like I can say, like hey, Fleets did something amazing guys,
630
00:28:34.119 --> 00:28:35.960
he did x y Z really living up to our
631
00:28:36.000 --> 00:28:37.000
covivalue x y Z.
632
00:28:37.599 --> 00:28:37.759
You know.
633
00:28:37.880 --> 00:28:39.519
So it's like a constant thing, you know, it has
634
00:28:39.559 --> 00:28:41.319
to you have to like really use it that every
635
00:28:41.359 --> 00:28:43.519
decision you make kind of go back to that then
636
00:28:43.759 --> 00:28:46.920
and be like a parrot. Actually, when we sold the business,
637
00:28:47.279 --> 00:28:50.039
Maxie Them, we were bought by a company and the
638
00:28:51.000 --> 00:28:53.480
CEO of this company had like some very large company
639
00:28:53.519 --> 00:28:57.720
before solto multiple billions, and that's an interesting story for
640
00:28:57.960 --> 00:29:01.039
you know, growing and selling businesses. I was the chief
641
00:29:01.119 --> 00:29:03.720
marketing officer and we bought a few companies and we're
642
00:29:03.759 --> 00:29:06.279
putting together the new brand where all these companies will
643
00:29:06.279 --> 00:29:07.839
be under. And I was working on the brand and
644
00:29:07.880 --> 00:29:10.559
I pulled the CEO into a few meetings and he
645
00:29:10.720 --> 00:29:13.079
just sat through the meetings and said, yeah, it's good
646
00:29:13.519 --> 00:29:16.240
and then left no other comments. After the third time
647
00:29:16.279 --> 00:29:19.359
of not giving me any feedback, I pulled them assigns like, hey, man,
648
00:29:19.920 --> 00:29:21.920
don't you care or am I messing up? Or like
649
00:29:21.960 --> 00:29:23.559
what's going on? You know, because I was not used
650
00:29:23.559 --> 00:29:26.279
to like not getting any input and feedback. He said, no,
651
00:29:26.559 --> 00:29:29.279
it's great. Me as a CEO only with like three roles,
652
00:29:29.839 --> 00:29:32.359
I have to make sure we have enough money and
653
00:29:32.599 --> 00:29:35.000
enough money is coming in. I have to make sure
654
00:29:35.440 --> 00:29:37.799
I hire people that are smarter than me in these
655
00:29:37.960 --> 00:29:40.440
key positions and leave them alone. And I have to
656
00:29:40.519 --> 00:29:42.920
preach the mission and vision of the company like a
657
00:29:43.039 --> 00:29:45.519
parrot to the inside world, like to our team and
658
00:29:45.599 --> 00:29:47.599
to the outside world, to the market. I was like,
659
00:29:48.079 --> 00:29:50.599
you know, because before I was like always you know,
660
00:29:50.720 --> 00:29:52.680
stirring the part being in all the processes, like kind
661
00:29:52.680 --> 00:29:55.440
of driving all the teams crazy versus you know, not
662
00:29:55.559 --> 00:29:57.599
just like finding people are really strong, and just like
663
00:29:57.759 --> 00:30:01.400
mentioning giving them the leeway and not yeah, working on
664
00:30:01.480 --> 00:30:02.519
the business, not in the business.
665
00:30:03.440 --> 00:30:05.400
It's a beautiful description of the true role of the
666
00:30:05.480 --> 00:30:07.880
CEO and so hard to get to, I think, But yeah,
667
00:30:08.000 --> 00:30:10.119
the key is hiring people smart and you and letting
668
00:30:10.160 --> 00:30:11.680
them do getting out of the way and letting them
669
00:30:11.720 --> 00:30:14.359
do your job. So I know, you manage a whole
670
00:30:14.400 --> 00:30:17.319
portfolio of companies, and I don't know to what level
671
00:30:17.400 --> 00:30:20.680
they're integrated or they're all doing different things, but would
672
00:30:20.680 --> 00:30:24.920
assuming there's that kind of uber culture that you're maintaining
673
00:30:25.039 --> 00:30:28.880
throughout your business empire, if you will, with these various companies,
674
00:30:29.000 --> 00:30:31.160
And you said your primary role is coaching.
675
00:30:31.640 --> 00:30:32.759
So do all your.
676
00:30:32.680 --> 00:30:35.799
Companies sort of have a CEO and then you're kind
677
00:30:35.839 --> 00:30:38.240
of coaching them all and you find a way to
678
00:30:38.359 --> 00:30:41.920
have a kind of shared culture across all these companies they.
679
00:30:41.920 --> 00:30:46.160
Have like it's somewhat similar core values, but each one
680
00:30:46.400 --> 00:30:49.480
is like is their own entity and their own personality.
681
00:30:49.759 --> 00:30:52.400
But overall it's always about like in the team creating
682
00:30:53.000 --> 00:30:56.079
ATM alignment, trust and motivations is like something we really
683
00:30:56.119 --> 00:30:58.759
always like hone into making sure that it's you know,
684
00:30:58.920 --> 00:31:01.359
just like a basketball team that plays well together. And
685
00:31:01.559 --> 00:31:03.920
of course you know kind of do good by people,
686
00:31:04.000 --> 00:31:07.200
be people centric, you know, no asshole policy, et cetera.
687
00:31:07.400 --> 00:31:10.559
So it's like this this overlap but just I guess
688
00:31:11.400 --> 00:31:13.960
generally building a great culture. But you know, they're very
689
00:31:14.000 --> 00:31:18.559
different businesses from software service businesses to business pros outsourcing
690
00:31:18.599 --> 00:31:21.920
to like, it's you know, a variety. But I'm mainly
691
00:31:22.000 --> 00:31:25.359
acting as a sounding board for people. Actually, I see
692
00:31:25.400 --> 00:31:29.079
myself as a janitor. I want to unblock you, I
693
00:31:29.160 --> 00:31:31.480
want to remove you know. I want to make sure
694
00:31:31.519 --> 00:31:35.200
you have everything you need to perform on the court,
695
00:31:35.400 --> 00:31:37.640
you know, and if there's a rope block, I'm here
696
00:31:37.720 --> 00:31:39.880
to help you. To remove this rope block. I guess
697
00:31:39.920 --> 00:31:41.720
that's how I see myself, you know, chinator with the
698
00:31:41.799 --> 00:31:42.400
mop in my hand.
699
00:31:42.960 --> 00:31:46.839
So are you actively looking to add your portfolio businesses?
700
00:31:47.039 --> 00:31:50.400
You see acquisition as you're kind of yeah, you see
701
00:31:50.440 --> 00:31:53.440
yourself as an investor growing your business your acquisition at
702
00:31:53.480 --> 00:31:56.160
this point. And then if so, what's that process like
703
00:31:56.279 --> 00:31:57.920
of looking for those opportunities.
704
00:31:58.519 --> 00:32:02.640
It's very certain or I like to scratch my own
705
00:32:02.720 --> 00:32:05.359
niche this is usually how I'm operating, you know, And
706
00:32:05.720 --> 00:32:08.039
it has to really I made this conscioucision a year
707
00:32:08.039 --> 00:32:10.039
and a half ago that everything has to fall like
708
00:32:10.200 --> 00:32:12.680
really aligned with the Loveland field concept and spreading this
709
00:32:12.839 --> 00:32:16.240
more and more, which was also an interesting epiphany. Actually,
710
00:32:16.839 --> 00:32:18.920
you know, we talk about like, you know, acquisition, et cetera,
711
00:32:19.039 --> 00:32:20.640
kind like, I think it's really important that you do
712
00:32:20.839 --> 00:32:24.440
something that you're really excited about because when things get hard,
713
00:32:24.960 --> 00:32:27.519
you know, it's much easier to pull through and come
714
00:32:27.559 --> 00:32:30.079
out on the other side if it's not just for
715
00:32:30.240 --> 00:32:33.359
the money. I did this. I started leaning into managing
716
00:32:33.359 --> 00:32:36.400
happiness and Loveland fear like five six times over the
717
00:32:36.519 --> 00:32:39.160
last eight to ten years, and I always then like
718
00:32:39.680 --> 00:32:41.759
a shiny object symptome like, oh no, now I have
719
00:32:41.799 --> 00:32:45.440
to build this business first or that business. And two
720
00:32:45.559 --> 00:32:47.880
years ago I did this exercise with the author of
721
00:32:47.960 --> 00:32:51.079
The Immunity to Change, and this exercise was if you
722
00:32:51.160 --> 00:32:53.279
really want to hit the gas on something, but subconsciously
723
00:32:53.279 --> 00:32:55.720
you pump in the brakes, you open my eyes that
724
00:32:56.240 --> 00:33:00.000
Loveland fear and managing happiness is my my real passion project.
725
00:33:00.759 --> 00:33:03.200
But he gave me the analogy that it's you know,
726
00:33:03.920 --> 00:33:05.799
it's like a girl you love for twenty years, but
727
00:33:05.920 --> 00:33:08.160
you rather hook up with her friend because if it
728
00:33:08.200 --> 00:33:09.799
doesn't work out with a friend, it's not that big
729
00:33:09.839 --> 00:33:11.880
of a deal. Because I really think this is my
730
00:33:11.960 --> 00:33:14.000
mission and vision in life. If I fail at this,
731
00:33:14.599 --> 00:33:17.000
I fail a life, you know, so kind of being
732
00:33:17.200 --> 00:33:20.000
acting out of fear because it's too important and not
733
00:33:20.119 --> 00:33:22.839
the open eyes towards this, I started leaning into love
734
00:33:22.920 --> 00:33:24.599
not fear, and like a majority of my time, like
735
00:33:24.640 --> 00:33:26.559
eighty percent of my time goes into love not fear
736
00:33:27.079 --> 00:33:30.160
and connected projects. For example, we'll be launching a recruiting
737
00:33:30.240 --> 00:33:33.440
service now under Love not Fear where because we've been
738
00:33:33.480 --> 00:33:36.000
like really good at recruiting with the business pros outsourcing
739
00:33:36.079 --> 00:33:38.920
with one hundreds like five six hundred employees. So we
740
00:33:39.039 --> 00:33:41.440
hire a lot of people, and now we thought, okay,
741
00:33:41.599 --> 00:33:43.880
how can we fit this to love not fear? So
742
00:33:44.119 --> 00:33:47.400
we the mission of a new recruiting company we're building
743
00:33:47.519 --> 00:33:49.759
is like finding people who are actually excited about doing
744
00:33:49.839 --> 00:33:51.599
the job that you have to offer, you know, so
745
00:33:51.640 --> 00:33:53.279
people do their job out of love and not fear.
746
00:33:53.480 --> 00:33:56.680
And also as a side or as an upsell, is
747
00:33:56.759 --> 00:34:00.000
that we can help people to create a better culture intimany.
748
00:34:00.880 --> 00:34:02.920
You know, one thing I'm really picking up listening to
749
00:34:03.119 --> 00:34:06.759
David in this conversation is your focus on learning. And
750
00:34:06.920 --> 00:34:10.519
you've referenced a number of models and great entrepreneurs and
751
00:34:10.599 --> 00:34:13.239
business leaders and theorists who you've learned from. You mentioned
752
00:34:13.280 --> 00:34:16.480
spiro dynamics, the work of Claire Graves that was popularized
753
00:34:16.519 --> 00:34:20.280
by ken Beck. You've just mentioned immunity change and Keegan's
754
00:34:20.320 --> 00:34:23.800
worked there. You talked about Dan martel by back your time,
755
00:34:23.920 --> 00:34:26.199
and I think you've referenced a number of others. So
756
00:34:26.280 --> 00:34:28.800
I wonder if you could talk about the importance for
757
00:34:28.960 --> 00:34:32.840
you of being a lifelong learner, being a reader, making
758
00:34:32.920 --> 00:34:37.639
these connections of how you've expanded your possibilities and horizons
759
00:34:37.639 --> 00:34:40.559
as an entrepreneur through what you've learned and who you've
760
00:34:40.639 --> 00:34:41.119
learned from.
761
00:34:41.920 --> 00:34:44.559
I consume a lot of books. I run, and so
762
00:34:44.840 --> 00:34:48.159
I listened to audiobooks on two x's speed. I consume
763
00:34:48.320 --> 00:34:49.840
a lot of books. As I mentioned, I have like
764
00:34:49.880 --> 00:34:52.880
no formal education. I've no degree, and I dropped out
765
00:34:52.880 --> 00:34:54.519
a school very early. It doesn't mean that I didn't
766
00:34:54.559 --> 00:34:56.800
like learning. I just didn't like to learn things that
767
00:34:56.880 --> 00:34:59.360
other people want me to learn. But wherever I see,
768
00:35:00.159 --> 00:35:02.559
you know, I've probably read not every but like pretty
769
00:35:02.639 --> 00:35:05.920
much every persons development book under the SUNG and lots
770
00:35:05.920 --> 00:35:09.119
of organization development books. And so yeah, I think it's
771
00:35:09.119 --> 00:35:12.760
absolutely leaders are readers. I guess right. I think it's
772
00:35:12.800 --> 00:35:14.599
so cruciin you. I'll be happyhind you all the books.
773
00:35:15.239 --> 00:35:17.800
I stopped reading physical books just to audiobooks, you know,
774
00:35:17.920 --> 00:35:20.199
But otherwise there'd also be hundreds, if not over a
775
00:35:20.239 --> 00:35:21.159
thousand books behind me.
776
00:35:21.480 --> 00:35:23.639
I've listened to a lot of audiobooks today too. I mean,
777
00:35:23.719 --> 00:35:24.920
I do both. I love reading.
778
00:35:24.960 --> 00:35:26.519
I love having a book in my hands, and I've
779
00:35:26.519 --> 00:35:28.519
always got a stack of them up by my bed
780
00:35:28.599 --> 00:35:31.280
and by my desk. But I do listen anytime I'm
781
00:35:31.320 --> 00:35:33.480
out running or walking or driving in the car. I'm
782
00:35:33.480 --> 00:35:36.719
always listening to books on tapes, an incredibly valuate to
783
00:35:36.800 --> 00:35:39.239
consume information, and I like listening to the book. I
784
00:35:39.360 --> 00:35:41.280
really do like listening to Most of those books you
785
00:35:41.320 --> 00:35:43.719
see behind me or books today, I read all those books,
786
00:35:43.760 --> 00:35:45.960
and most of those I read twenty years ago.
787
00:35:46.559 --> 00:35:48.760
So we're kind of moving towards the end of our
788
00:35:48.800 --> 00:35:49.239
time together.
789
00:35:49.360 --> 00:35:52.400
I want to keep the folks a bit on exiting here,
790
00:35:52.960 --> 00:35:55.840
so I want to talk about pre exit and postection.
791
00:35:56.079 --> 00:36:00.119
So when you were preparing to exit, Max Cdn, I
792
00:36:00.199 --> 00:36:01.960
mean it sounds like in some ways you were preparing
793
00:36:02.000 --> 00:36:03.920
all along and you've shared a lot of wisdom here
794
00:36:04.360 --> 00:36:06.440
about how to build your company in such a way
795
00:36:06.519 --> 00:36:09.440
that it's exitible from early on, right, and if you're
796
00:36:09.440 --> 00:36:11.599
doing now, you're probably doing the right job as a CEO.
797
00:36:11.719 --> 00:36:13.880
And then if you even hire a CEO and movement,
798
00:36:14.000 --> 00:36:15.960
that really just being a coach or a board member
799
00:36:16.000 --> 00:36:18.679
or investor and so on. But you're talking about continually
800
00:36:18.719 --> 00:36:22.039
replacing yourself. You gave the example dem ar Tell's work
801
00:36:22.079 --> 00:36:24.360
will buy back your time and all those kind of things.
802
00:36:24.920 --> 00:36:27.079
You know, if there are business owners in our audience
803
00:36:27.559 --> 00:36:30.559
who maybe didn't do that from the very beginning, but
804
00:36:30.719 --> 00:36:32.519
they are at a point now where they do want
805
00:36:32.559 --> 00:36:34.960
to exit their business, and so they kind of got
806
00:36:35.039 --> 00:36:36.880
to get it ready. They got to make it exitable.
807
00:36:37.280 --> 00:36:39.239
What are some of the most important things for them
808
00:36:39.320 --> 00:36:42.199
to focus on in the process of exiting or even
809
00:36:42.320 --> 00:36:45.880
really in the negotiation of selling their company to optimize
810
00:36:45.920 --> 00:36:48.679
the value and make sure that they preserve the legacy
811
00:36:48.719 --> 00:36:51.679
of that company that's selling their company doesn't end up being,
812
00:36:51.840 --> 00:36:53.840
you know, something that's going to leave a bad taste
813
00:36:53.840 --> 00:36:56.559
in their mouth or a bad result for their employees.
814
00:36:56.880 --> 00:36:58.920
So I'd like to talk about that person that we're
815
00:36:58.920 --> 00:37:01.159
going to talk a little about like that after acted,
816
00:37:01.280 --> 00:37:03.559
but if you could talk about that getting your company
817
00:37:03.599 --> 00:37:04.400
ready for action.
818
00:37:04.360 --> 00:37:06.800
How you do it any way that creates a positive legacy.
819
00:37:07.320 --> 00:37:09.920
Yeah, this is like definitely a thing when you sell.
820
00:37:10.079 --> 00:37:12.159
This was like one of the suckiest things of selling
821
00:37:12.239 --> 00:37:14.880
Mexican because we had this like amazing culture where like
822
00:37:14.920 --> 00:37:17.079
this tribe of people are like so tight and I
823
00:37:17.239 --> 00:37:20.559
was so amazing to be random. Actually we never lost
824
00:37:20.599 --> 00:37:22.639
an employee that we didn't want to lose that Mexicane.
825
00:37:22.760 --> 00:37:26.280
Only one who was offered to build a CDN for Apple, Like, dude,
826
00:37:26.320 --> 00:37:27.880
this is like always my dream to work for album.
827
00:37:27.880 --> 00:37:29.719
I was like, yeah, you know, I can't compete with that.
828
00:37:29.920 --> 00:37:32.920
Good you know, good luck. But otherwise we never lost
829
00:37:33.000 --> 00:37:35.400
people and kind of like then with this merger and
830
00:37:35.960 --> 00:37:37.679
it wasn't the best culture at the company that we
831
00:37:37.800 --> 00:37:40.920
went into. This was really painful to see this amazing
832
00:37:40.960 --> 00:37:43.920
tribe fall apart and people just like leave the company.
833
00:37:43.960 --> 00:37:48.239
This was definitely sucky. I'm not a fan of selling companies.
834
00:37:48.480 --> 00:37:50.119
This is also why I have this portfolio now. I
835
00:37:50.280 --> 00:37:52.119
like to keep them and run them and have like
836
00:37:52.199 --> 00:37:55.480
these synerges these effects, because like once you sell, you know,
837
00:37:55.599 --> 00:37:57.840
you kind of like all your support system that you've
838
00:37:57.920 --> 00:37:59.920
built kind of falls away. And maybe you can just
839
00:38:00.159 --> 00:38:02.599
like manged yourself out of the company and that the
840
00:38:02.639 --> 00:38:05.360
company still is running and you know, paying you nice
841
00:38:05.440 --> 00:38:07.840
cash low if it makes enough to have a good
842
00:38:07.880 --> 00:38:10.800
operator or promotes somebody from within. You know, an alternative
843
00:38:10.840 --> 00:38:12.400
that you should probably look into. In this book, By
844
00:38:12.440 --> 00:38:14.760
Back Your Time, he talks about this, how can you
845
00:38:15.239 --> 00:38:17.159
build a business that you do not necessarily have to
846
00:38:17.239 --> 00:38:19.880
run it. It also becomes more exitable because you can
847
00:38:19.960 --> 00:38:22.760
move yourself from the process of sales and operations, et cetera.
848
00:38:23.280 --> 00:38:26.800
I think it's very interesting. Another key thing that I
849
00:38:27.519 --> 00:38:31.079
you know, recommend to people selling the businesses is the
850
00:38:31.199 --> 00:38:34.079
number that you get up front, that you're happy with
851
00:38:34.199 --> 00:38:37.760
this number even if you get nothing else, because you know,
852
00:38:38.639 --> 00:38:40.679
private equity is that are kind of everybody always like
853
00:38:40.800 --> 00:38:44.599
finds a way to reduce, you know, what they pay
854
00:38:44.679 --> 00:38:46.960
you from, like you know, messing with the working capital
855
00:38:47.199 --> 00:38:50.400
or messing with you know, just like not paying you afterwards.
856
00:38:50.440 --> 00:38:52.400
You know, this can all happen, so only what you
857
00:38:52.480 --> 00:38:54.760
have in the bag, you know, everything else is just
858
00:38:54.840 --> 00:38:56.440
like icing on the cake. But you have to be
859
00:38:56.480 --> 00:38:59.039
happy with the initial thing that did you're getting, you know.
860
00:38:59.199 --> 00:39:01.519
And I've seen this like so many times that things
861
00:39:01.599 --> 00:39:04.199
have you know, didn't pan out as they were promised
862
00:39:04.280 --> 00:39:07.280
or planned. So yeah, I think that's definitely a key thing.
863
00:39:07.880 --> 00:39:09.119
I think that's sage advice.
864
00:39:09.440 --> 00:39:11.360
But I also like but it it sounds like you're
865
00:39:11.400 --> 00:39:14.559
more of a proponent of building great companies and then
866
00:39:14.719 --> 00:39:18.920
keeping them as the investor coach, right replacing yourself. And
867
00:39:19.039 --> 00:39:21.320
you know, so if the company doesn't require you to
868
00:39:21.400 --> 00:39:23.119
be there running a day to day, if you can
869
00:39:23.199 --> 00:39:25.719
really be in the background simply as a coach, and
870
00:39:25.800 --> 00:39:28.960
it's preaching a good cash flow and as a good investment.
871
00:39:29.360 --> 00:39:31.719
It's like an investment, you're holding them, why not, right,
872
00:39:32.159 --> 00:39:33.159
So it makes a lot.
873
00:39:33.079 --> 00:39:36.239
Of sense post exit problems. What do you do with
874
00:39:36.280 --> 00:39:38.480
all this money? You know, sounds stupid, but like you know,
875
00:39:38.559 --> 00:39:40.440
there it's like this responsibility. What do I do with this?
876
00:39:40.599 --> 00:39:42.079
Like where do I invested? What do I put it?
877
00:39:42.679 --> 00:39:42.800
You know?
878
00:39:42.920 --> 00:39:45.239
Conidentally, like money is kind of like vegetables that you
879
00:39:45.280 --> 00:39:48.239
have in the fridge today, you know, inflation that it
880
00:39:48.360 --> 00:39:49.719
kind of rots, you know, so you have to like
881
00:39:49.800 --> 00:39:52.239
do something with it, which is an interesting problem, but
882
00:39:52.280 --> 00:39:54.000
it's definitely a problem. You know, it can also be
883
00:39:54.159 --> 00:39:58.119
a quite stressful problem. I really enjoy having casual businesses also,
884
00:39:58.199 --> 00:40:00.280
And nothing was very interesting even thought like lots of
885
00:40:00.360 --> 00:40:03.280
money in the bank, not having cash flow coming in
886
00:40:03.440 --> 00:40:07.199
every month drove me insane. It was like it's really wild,
887
00:40:07.320 --> 00:40:09.599
you know, kind of like another thing was also interesting
888
00:40:09.639 --> 00:40:12.559
post exit. I thought like, okay, we moved through to bodroom.
889
00:40:12.760 --> 00:40:14.679
You know, this nice place here. I'll just like watch
890
00:40:14.760 --> 00:40:17.360
my dollar grow up and like do nothing. And after
891
00:40:17.440 --> 00:40:19.599
three months has got really really old, and I was
892
00:40:19.679 --> 00:40:21.679
like running up the walls, like I gotta do something.
893
00:40:21.719 --> 00:40:25.679
I felt absolutely useless and so yeah, this you know,
894
00:40:25.840 --> 00:40:28.039
it was definitely an interesting experience kind of how lost
895
00:40:28.079 --> 00:40:30.920
I felt. So somebody were also losing my identity because
896
00:40:30.920 --> 00:40:32.880
it was like really identifying with the business and like,
897
00:40:32.960 --> 00:40:35.119
you know, you're all of a sudden, like poof, you're
898
00:40:35.159 --> 00:40:36.960
not the Maxian guy anymore.
899
00:40:37.039 --> 00:40:37.239
You know.
900
00:40:37.360 --> 00:40:40.239
It's what was kind of an irritating experience.
901
00:40:40.280 --> 00:40:42.920
Actually, yeah, I think a lot of people's juggle post
902
00:40:43.039 --> 00:40:46.199
exit and itching what you said. You know, in terms
903
00:40:46.239 --> 00:40:48.679
of wealth, it's well known that a lot of people
904
00:40:48.760 --> 00:40:50.679
with a lot of wealth experienced a lot of beer
905
00:40:50.760 --> 00:40:54.679
and anxiety, especially at that wealth is. You know, anybody
906
00:40:54.800 --> 00:40:57.400
has a lot of wealth, it's probably invested in different ways, right,
907
00:40:57.480 --> 00:41:00.400
but that's kind of under the market forces, and you know,
908
00:41:00.559 --> 00:41:02.760
you manage it as best you can, but you don't
909
00:41:02.800 --> 00:41:05.000
have a business where you're adding to it, where you
910
00:41:05.079 --> 00:41:07.480
have that cash flow that you know you're creating, right
911
00:41:07.599 --> 00:41:09.880
like when you're in business. So I would think that
912
00:41:10.320 --> 00:41:11.840
you know, even if you have a lot of wealth,
913
00:41:11.880 --> 00:41:14.280
you're more prone to experience that fear and anxiety if
914
00:41:14.280 --> 00:41:16.559
you're seeing an expand and shrink with the marketplace that
915
00:41:16.639 --> 00:41:18.920
you don't have a whole lot of control over versus
916
00:41:19.360 --> 00:41:22.119
if you're still have a portfolio of businesses where you
917
00:41:22.360 --> 00:41:25.960
know that you're influencing a kind of economic machine. It's
918
00:41:26.039 --> 00:41:28.400
continuing to produce cash flow and put you in a
919
00:41:28.440 --> 00:41:29.199
different mindset.
920
00:41:29.760 --> 00:41:32.079
You're still growing rather than trying to hang.
921
00:41:32.000 --> 00:41:34.360
On to it. I've knowed from a bunch of friends
922
00:41:34.400 --> 00:41:36.440
actually you had similar experience of selling and then you
923
00:41:36.480 --> 00:41:38.360
have a bunch of cash in the market. Then no
924
00:41:38.480 --> 00:41:40.519
pay stividence, but still it's a weird feeling if you
925
00:41:40.599 --> 00:41:43.760
don't have like continuously every month, like you know that's
926
00:41:43.880 --> 00:41:45.239
cash flow coming in.
927
00:41:46.519 --> 00:41:49.480
Yeah, this has really been illuminating game. What's next for you?
928
00:41:49.760 --> 00:41:51.360
What do you see in the future view?
929
00:41:51.559 --> 00:41:53.760
I mean you're still you've been very successful at you're
930
00:41:53.760 --> 00:41:56.320
a young man, and where do you see this going
931
00:41:56.400 --> 00:41:56.599
for you?
932
00:41:56.880 --> 00:41:59.159
For me, it's all in fact spreading level of here.
933
00:41:59.239 --> 00:42:02.719
I want that you know, billion people understand the concept
934
00:42:02.800 --> 00:42:04.760
that every decision in life is either out of love
935
00:42:04.840 --> 00:42:07.519
or hear And I just so a good friend of
936
00:42:07.559 --> 00:42:10.239
mine who is also a private equity guy, is like
937
00:42:10.280 --> 00:42:13.000
a portfolio companies and we kind of threw together the
938
00:42:13.119 --> 00:42:17.440
best organizational development things that we have worked in our
939
00:42:17.519 --> 00:42:20.400
companies and you know now with the self leadership of
940
00:42:20.440 --> 00:42:23.360
course that's already you know, running for many years. We
941
00:42:23.400 --> 00:42:25.400
also have it in a few universities that are teaching
942
00:42:25.440 --> 00:42:29.159
it as well. And now we're focusing on organization development.
943
00:42:29.239 --> 00:42:31.840
So that's that the next thing. And we turned Love
944
00:42:31.880 --> 00:42:34.639
on Few into a franchise system, so with like franchises
945
00:42:34.679 --> 00:42:38.039
in Turkey and Greece and Slovenia and a bunch of
946
00:42:38.079 --> 00:42:40.400
other countries and also in a few states in America.
947
00:42:41.079 --> 00:42:43.159
So really leaning into this and growing this and as
948
00:42:43.199 --> 00:42:45.840
I mentioned the new recruiting service because I think it
949
00:42:45.920 --> 00:42:48.960
goes really well with you know, creating these these great
950
00:42:49.000 --> 00:42:51.000
cultures and finding people who are actually a culture fit
951
00:42:51.079 --> 00:42:53.199
for your company. You know, for me, it's like all
952
00:42:53.239 --> 00:42:55.840
of our people in people arenamics and how to grow
953
00:42:56.000 --> 00:42:58.519
business like that. Actually friend of mine he's his p guy,
954
00:42:58.559 --> 00:43:01.280
and he buys businesses and and just like applies these
955
00:43:01.880 --> 00:43:04.880
people dynamics things so like to create make the team
956
00:43:05.000 --> 00:43:07.880
play better together and then just like businesses just take off.
957
00:43:07.960 --> 00:43:10.960
You know, it's quite magical when you apply the right
958
00:43:11.000 --> 00:43:13.559
operating system to a business. So is there a Love
959
00:43:13.639 --> 00:43:16.440
Not Fear book in the works? You know, My goal
960
00:43:16.559 --> 00:43:18.760
was to be done with it by the end of
961
00:43:18.800 --> 00:43:20.559
the year, but so many other things happen, so I'm
962
00:43:20.599 --> 00:43:22.719
a little behind, but pushing for it.
963
00:43:22.920 --> 00:43:24.199
Yes, I know that feeling.
964
00:43:24.280 --> 00:43:26.800
I just finally got my next book to my publisher
965
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this past weekend, and so many things keep getting in
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a way. I finally just had to cancel my schedule
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for a week and say I'm finishing this thing.
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Does the last five percent always the hardlest, right in
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any projects?
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So yeah, Well, I really love your message and I
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hope that our entrepreneur masterage on it can be one
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vehicle to get your love not Bear message out into
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the world.
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I think it's a really important message and I really
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wish you all the best with that.
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And how can people find out more about your work?
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People can find us on their lovenodfear dot com and
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as we mentioned, we can do a giveaway. We have
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like these GP tease that help you to define your
980
00:44:01.800 --> 00:44:03.840
core values or your mission and envision, and I think
981
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this would be something amazing for the audience, kind of
982
00:44:06.480 --> 00:44:09.000
seeing your core values and then applying them to your
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life to help you to make decisions and to you know,
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be the person that you actually really want to be.
985
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It's very beneficial for me and you know, happy to
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give those away.
987
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That's wonderful.
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While we have the link right down below, so I
989
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encourage the audience to take action on that right now.
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The wonderful gift from David Henzel is love not fear,
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00:44:26.800 --> 00:44:28.480
work and tell us a little bit about how the
992
00:44:28.639 --> 00:44:29.480
GPT works.
993
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So GPT, for example, for the core values, that asks
994
00:44:32.440 --> 00:44:35.079
you a set of questions and then it really crystallizes
995
00:44:35.159 --> 00:44:37.760
out your personal core values. And even though you know
996
00:44:37.880 --> 00:44:41.280
before was like quite a heavy work to really figure
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00:44:41.280 --> 00:44:43.840
out your core values, but even people who had core
998
00:44:43.960 --> 00:44:46.920
values for many years and very refined core values, when
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00:44:46.960 --> 00:44:50.199
they use a GPT, they're really surprised, like how accurate
1000
00:44:50.280 --> 00:44:52.599
and how close it this? And same with the other
1001
00:44:52.639 --> 00:44:55.639
one to define your personal vision and vision and your
1002
00:44:55.840 --> 00:44:58.480
family mission vision and mission and mission. As a professional,
1003
00:44:58.760 --> 00:45:00.559
I think it's very useful to have like this north
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00:45:00.639 --> 00:45:03.199
star like in your company just for your personal life
1005
00:45:03.840 --> 00:45:06.280
to make the right decisions or to make it easier
1006
00:45:06.320 --> 00:45:08.559
to make the right decisions, because like maybe it's an
1007
00:45:08.599 --> 00:45:10.559
entrepreneurial thing, or maybe it's just a me thing, but
1008
00:45:10.760 --> 00:45:13.519
like a shiny object syndrome and foremost is a real thing.
1009
00:45:13.639 --> 00:45:15.880
But once you have like this clear idea of like
1010
00:45:16.000 --> 00:45:18.239
where you want to go, it's very easy to say
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00:45:18.320 --> 00:45:20.559
no to things. Some people always come to me like, hey,
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00:45:20.639 --> 00:45:23.079
let's sue this business together, and it sounds like it
1013
00:45:23.159 --> 00:45:25.280
can normally cool and it sounds fun, and it's also
1014
00:45:25.480 --> 00:45:27.559
often like the people, But then it will distract me
1015
00:45:27.639 --> 00:45:29.239
from what I actually want to do, which is push
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00:45:29.280 --> 00:45:29.840
love not fear.
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00:45:30.199 --> 00:45:32.519
Were really important and I look forward to doing that myself.
1018
00:45:32.559 --> 00:45:34.960
I've done a lot of work around both my professional
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00:45:35.000 --> 00:45:37.199
and my personal mission dues, but I always love to
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00:45:37.239 --> 00:45:38.920
refine it. So I'm going to jump in and see
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00:45:39.000 --> 00:45:40.800
what your GBT will do for me.
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00:45:40.960 --> 00:45:42.119
So thank you very much for that.
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00:45:42.519 --> 00:45:45.159
So the liquid right down there below, please take advantage
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00:45:45.199 --> 00:45:48.400
of that. David Hensel lovenotbeer dot com, thank you so
1025
00:45:48.519 --> 00:45:49.800
much for being part of our summit.
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00:45:50.239 --> 00:45:51.800
Thank you for having your fleets should you.
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Thank you for joining me on the Radical Responsibility Podcast. Remember,
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00:45:56.480 --> 00:45:59.119
real change happens when we commit to our growth, base
1029
00:45:59.199 --> 00:46:02.760
our challenges with compassion, and stay open to transformation. If
1030
00:46:02.800 --> 00:46:06.000
you found this episode helpful, I encourage you to subscribe
1031
00:46:06.079 --> 00:46:09.400
and help us spread the message of healing and personal empowerment.
1032
00:46:09.519 --> 00:46:12.159
Stay grounded, stay present, and stay true to you.
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Take care