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(dramatic music)
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- You're listening to the HR Mixtape,
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your podcast with the perfect
mix of practical advice,
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thought-provoking interviews and stories
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that just hit different
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so that work doesn't have
to feel well, like work.
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Now your host Shari Simpson.
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- Joining me today is Roy
Abdo, CEO at Digital Revamp.
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Roy advises C-level executives
on digital storytelling,
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online strategy integration,
executive personal brand
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and paid media.
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Roy advised the Military Health
System for the Department
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of Defense on communication
strategies and is also a speaker
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for the US State Department.
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Roy also serves as a
certified CliftonStrengths
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and high performing team coach.
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(lively music)
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Thank you so much for spending
some time with me, Roy.
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- Thank you for having me, Shari.
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It's amazing to be here and
thank you for selecting me.
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- Oh yeah, personal branding
is such an important piece
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of HR and it's something
that in my own career
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I've tried to kind of
figure out the secret sauce,
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but I thought we could start
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with you sharing like why
should HR professionals
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really consider personal branding
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as like a key part of their career?
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- There's one thing that digital
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and social media created in the world,
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which is more and more of a
personality for each individual.
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And the way I think about it
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is people used to join companies
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but in today's world with
digital, people join people.
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So as an HR professional
we know that people
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are looking you up or looking
your company or executive up
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on social media, on Google
and all those places.
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And the data tells us
nine out of 10 people,
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before joining a company,
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they look up the executives,
they look up the team,
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they look up the culture,
what it's looking like
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in that place before they join.
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So thinking about it from a perspective
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of you wanna attract the
right talent to your company,
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you have to have the right presence
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and the right positioning.
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So this way people can join you.
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- How do you, or what are
some practical examples
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of how you start to build
that personal brand?
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I mean there's so much out there
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with social influencers right now
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that you wanna be authentic.
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So where do you start?
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- I think the step number one,
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which is gonna sound so like
therapeutic or something
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is you have to know who you wanna be
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and who you are and who you aspire to be.
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You gotta start with yourself
and what is your interest
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and where you aspire to go and
how the world find it useful.
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For example, my personal
skill is storytelling
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and content creation and strategy.
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I literally just switched
different careers
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to end up the last 10
years focusing on this,
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15 years now actually.
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So I think the first
step number one is think
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what area you do so well
that doesn't take you a lot
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of effort to do and doesn't
take you so much time to do
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and you just do it naturally.
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So once you do that
part and you figure out
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who would be the audience for that,
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that's the second step,
knowing your target audience,
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then you kind of look
where're the target audience
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spending their time,
what are they reading,
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who they're following, why
they're following those people
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and in that target audience,
what is their aspiration?
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Where are they're trying to go?
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Because this is what the kind
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of content you wanna
create for those people
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because they wanna try to go get there.
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And the step number
three is you figure out
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who you are, you wanna be,
you figure out the content,
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then you figure out what
type of content you need
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to put out and what platform.
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For example, you're trying
to reach HR professionals
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that are on LinkedIn, you're
trying to reach Millennials,
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there're a lot of them on
certain Instagram account.
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Maybe TikTok is another place,
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maybe YouTube another place,
maybe newsletter, you know?
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So to me,
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you have to understand your
target audience consumptions.
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Then based on that, you can figure out
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what content to put out for them.
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Then becomes the idea
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of what type of content to put for them.
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And I always make it for you
to become known for something,
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you have to simplify it in a
way that you can explain it
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so a five-year-old can understand it
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because that's how the brain functions.
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We have a low attention span
and if we're not thinking
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how the user receiving the information,
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we're gonna lose those
people on the newsfeed.
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So the content you wanna put out
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is pretty much helping those
individuals who wanna go
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where you are right now or
where you're trying to go
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or making their life simpler
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with the content you're putting out.
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So think about five ways to get somewhere
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or here's what you know,
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here's what you don't know
about ChatGPT, for example.
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Here's six ways an HR
professional can help this.
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Here's why joining us
would be a great benefit
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for your career.
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So from that lens kind
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of thinking where your
audience trying to go
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and then develop content
from your expertise
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from curating content, which
is looking up different pieces
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of content, performing in different places
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and you start putting that
content calendar for yourself.
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Then once you put the content calendar,
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you move to distribution
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and you start posting
when people are online,
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you create those...
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There's different tools to
help you create anything
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from Canva to ChatGPT to GIPHY.
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There's so many AI tools
that could help with this
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but to me, the tools always existed.
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It's just a matter of consistency.
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Consistency is like
create a personal brand.
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So make a commitment to make
one piece of content a week.
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We're not talking a lot more than that.
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And that piece of content
could be simply a written piece
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or doesn't have to be so much a graphic
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or anything like that.
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It could be repurposing
something you read.
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And then the last piece of the puzzle
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is I mentioned knowing your audience.
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Ideally, you wanna make a list
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of those target audience and
then once you post something,
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you wanna be engaging with their content
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and you wanna be part of the
conversation existing out there
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in the space.
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Right now, there's a
conversation happening
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around every single thing
you can think about,
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anything from, you know,
people who love red hats,
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people who love DNI, whatever subject,
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there's a conversation.
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If you type in a hashtag,
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there's someone talking about it.
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So if you wanna be known for something,
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know what that something
is and the hashtag trending
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and start being part of that conversation.
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- There were so many nuggets
from what you just said
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that I feel like there's a
content list right there.
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You talked about only
having to post once a week.
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I think that's really good
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for people to hear who could
be super overwhelmed with, hey,
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I have to post all this stuff.
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You know, when you're
engaging with the content,
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what's typically how many times
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you should be responding then in a week?
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- I would say, I mean
if you make it a point,
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I challenge everyone
listening to this podcast,
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if you open your phone right now
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and you look the time spent on anything,
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you're gonna see you're
spending about an hour,
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maybe 30 minutes to an hour
on some social network.
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If you make it a point instead
of consuming, producing,
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you're gonna go a lot further.
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So the minute you open your
app, put a time limit on it.
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So this way you know you've
already consumed so much.
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So you have to be actively producing
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and as simply as writing one
comment, thank you or hello,
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this is a great post, I love
this read, congratulations
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on this new award that you received.
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Engaging with at least
three to five comments
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on a daily basis.
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Nothing too crazy, just
simply that's a great post.
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I love the angle on this.
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Here's what I've had experience with.
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That's gonna get you a lot further.
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- How have you coached people
who after hearing this go,
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"Yeah, but why would anybody wanna listen
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to what I have to say?"
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- I mean the thing is if you
think about the human brain,
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we're designed to have the least amount
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of effort done to do something.
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So if your brain has figured out something
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that could help someone
reduce the amount of effort
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to do something, that's the recipe.
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For example, why you'll be
listening to this podcast?
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'Cause you're trying to
hack personal branding
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without having you to do
the trials and errors.
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You listen to someone who
did it for 10 minutes,
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it gets you somewhere.
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So that's what I always
go back to the idea
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of know yourself and what
you have solved so far.
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What are you're trying to solve?
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What are you reading?
What your interest is?
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Because the things you're
interested in reading
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and consuming could be useful for someone
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but you just don't wanna
take the time and effort
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in step number one spending
10 years on something.
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So think about your past experience.
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You frequently ask questions,
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people are asking you what do
you find commonsense to you
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is not commonsense to others.
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I tell people like
commonsense is not common
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because different people
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have different commonsense on things.
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Like for me, it's commonsense,
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why would I not post it on two places
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or why not not turn this
podcast into a video?
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But it's just different.
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We're wired differently.
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- Yeah.
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- So just always focus on
what value you wanna bring
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into the world and how you
are valuable for someone
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because otherwise you
wouldn't be getting paid,
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you wouldn't be where
you are today, right?
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So you are useful for someone,
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you just haven't taken
the time to document it.
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- How do you balance the idea
of creating a personal brand
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and representing the
brand of your company?
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I've heard feedback from
other HR professionals
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who they feel obligated
only to post content
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from their company.
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Do you have some advice on that?
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- I mean, to me, there's
a thin line between brand
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and personal brand,
especially in today's age
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because you can have a lot
more freedom to experiment
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with your personal brand
and try different things
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and have a personality versus
the actual brand could stand
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for the product, the services,
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the look and feel and everything.
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So your personal brand is a
way we can humanize the brand.
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So the way I explain it is
you could be changing job
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and you could bringing human perspective
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to any brand or any job you had
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with what drives you as a person
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'cause every one of us has a driver,
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has a drive to something.
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For example, my drive is every day
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to help people communicate better,
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become better communicators
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because I believe better
communicators are better leaders.
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And I think it starts with
storytelling and content
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because if you look at every single leader
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that we aspire to be like
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or we wanna be like them one day,
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they're really good storytellers
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and they move you emotionally
from one place to another.
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So thinking about yourself
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from what do you wanna aspire the world
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and then use the brand
or your personal brand
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to tell that story to bring that to life.
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That's a one recipe I always recommend.
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- How do you learn that
art of storytelling?
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I mean, I feel like especially in HR,
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we all have really great stories to tell.
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- I mean, think from a
perspective of any time you felt
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that little heart movement on something
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or you got little goosebumps
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or you're talking about something
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or someone had a light bulb
when you said something,
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that's a story to be told and think,
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I would say the best stories
are reflections on things
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versus imaginative stories
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because not everyone has
this muscle of imagination
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that could come up with
a scenario, but thinking
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of a moment when you're sharing
this insight with someone.
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Hey, here's a post you could do,
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the frequently asked questions.
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Think about the last
interviews you've done,
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what are the common
questions people asked you
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during those two pieces of content?
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And then that's the story
you're talking about.
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Here's six questions
I'm always asked about.
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One, two, three, four, five, six.
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Here's what I noticed.
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People are not preparing
for this and this guy came
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to our office and he was
in shorts and you know,
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we're trying to interview
for a serious position.
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Please don't do that.
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Here's the best way to do it.
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Kinda like, every day,
there's stories around you.
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We're just not wired to
capture some pieces of them
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and I think the more you
become intentional about it,
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you start working the
muscle of storytelling,
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then you become better,
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or subscribe to my newsletter
on LinkedIn, right?
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(both chuckling)
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- Once you've curated
that LinkedIn network,
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how do you start to leverage that
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personally for the work you wanna do?
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- You curate a LinkedIn network
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from the content you're putting out.
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So the network knows you for the content.
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So I wouldn't focus on
just adding random people.
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I'd focus on putting some content,
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then connecting with people
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so they see you and know
you for that content.
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Then the next step would become
is what value you wanna help
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for someone in because of that
content you put out there?
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For example, I put a lot of content
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on storytelling, communication,
best practices of LinkedIn,
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best practices of personal
branding and thought leadership.
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And I started getting people asking me,
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"Hey, can you help me with that piece?"
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Because I started becoming known
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for something versus known for everything.
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The worst mistake you could make
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is just post anything you can come across.
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The best advice that
I've received and I apply
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for our clients is start
thinking of the destination
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and reverse engineer to
what you need to do today.
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- What are some other pitfalls
that you've seen people make
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when they start to go down this road?
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- I think the not knowing where to start
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and the analysis paralysis.
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And that's the best
recipe I always recommend,
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there's something driving every day
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or there's a destination
you're aiming to go for.
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You might not be in a
career you wanna be today
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but you know where you wanna end up
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or you know the dream job
that you have from simply,
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like I'll give you an example.
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There's this person that
I know that he was trying
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to get a role in this big movie
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00:11:58,140 --> 00:11:59,730
and he's living in a third world country
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00:11:59,730 --> 00:12:02,220
but he wanted to get a role in Hollywood,
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00:12:02,220 --> 00:12:04,057
and then couple of times,
you know, people told him,
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"Hey, maybe you should create a profile
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00:12:05,340 --> 00:12:06,690
on IMDB or something."
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00:12:06,690 --> 00:12:08,220
And then one day, he created the profile
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00:12:08,220 --> 00:12:09,053
and next thing you know,
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literally the next day, he got a role
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with a movie you might know called "Noah."
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And it's just about putting
something out there.
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It's not difficult, it's
just the wiring we have
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is we're always trying to maximize
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00:12:21,480 --> 00:12:23,040
or we're not sure where to start
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or we're like waiting for the right.
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There's no right moment.
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The right moment is when you do something.
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00:12:28,650 --> 00:12:30,960
- So let's talk about
features specifically,
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00:12:30,960 --> 00:12:32,640
like tools on LinkedIn.
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00:12:32,640 --> 00:12:35,280
Is there tools or features
that HR professionals
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00:12:35,280 --> 00:12:38,400
should be engaging in
specifically for LinkedIn?
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00:12:38,400 --> 00:12:40,830
- I would say employment brand is key.
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00:12:40,830 --> 00:12:42,360
So for example, a showcase space
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00:12:42,360 --> 00:12:45,630
for your company or you
know, the About Us page,
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make sure you're filling it out there,
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putting content on your page
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00:12:49,410 --> 00:12:52,290
and then linking LinkedIn
to your hiring process
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00:12:52,290 --> 00:12:54,510
because people look at your
company page on LinkedIn.
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00:12:54,510 --> 00:12:56,550
There's now recently a
scheduling tool on LinkedIn.
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00:12:56,550 --> 00:12:58,650
You can actually schedule posts ahead.
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00:12:58,650 --> 00:13:00,960
When you go to post, you can
see like there's a little box
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00:13:00,960 --> 00:13:02,400
at the corner, right?
359
00:13:02,400 --> 00:13:04,650
That kind of gets used to
schedule posts ahead of time.
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00:13:04,650 --> 00:13:06,150
So you can sit down,
361
00:13:06,150 --> 00:13:08,190
create three pieces of content in one time
362
00:13:08,190 --> 00:13:10,530
and schedule them throughout,
you know, a whole month.
363
00:13:10,530 --> 00:13:12,480
- Wow, it's, such a great way to think
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00:13:12,480 --> 00:13:14,310
about being more intentional
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00:13:14,310 --> 00:13:16,380
and I love that you
shared earlier the idea
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00:13:16,380 --> 00:13:19,080
of looking at how much time
you're spending on social media.
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00:13:19,080 --> 00:13:21,210
My husband and I will play that game
368
00:13:21,210 --> 00:13:23,610
just to pull it up, be like
who's spending more time
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00:13:23,610 --> 00:13:25,230
than they should?
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00:13:25,230 --> 00:13:26,220
You're already doing it.
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00:13:26,220 --> 00:13:27,870
Like that's such good
advice you're already doing,
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00:13:27,870 --> 00:13:31,260
just block out part of
that as content creation.
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What a great idea.
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What do you think about, you know,
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I've seen recently more
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00:13:35,430 --> 00:13:38,580
and more LinkedIn collaboration articles.
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00:13:38,580 --> 00:13:42,240
How have you seen those being
utilized by professionals now?
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00:13:42,240 --> 00:13:43,073
- Those are a great tool
379
00:13:43,073 --> 00:13:45,743
because you're tapping into
someone else's network.
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00:13:45,743 --> 00:13:48,202
So it's always thinking
about you have a voice
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00:13:48,202 --> 00:13:49,035
and you have a following,
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00:13:49,035 --> 00:13:49,868
someone has a voice,
someone has a following.
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00:13:49,868 --> 00:13:54,360
So you're leveraging both
voices to become something.
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00:13:54,360 --> 00:13:56,130
So I'm always a big fan of collaboration
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00:13:56,130 --> 00:13:57,330
and those kind of stuff.
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00:13:57,330 --> 00:14:00,120
- So as we wrap up our conversation, Roy,
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00:14:00,120 --> 00:14:02,340
what is your like top three tips
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00:14:02,340 --> 00:14:04,140
as you think about getting started?
389
00:14:04,140 --> 00:14:06,630
So you already gave a little
bit, like be consistent.
390
00:14:06,630 --> 00:14:08,640
Is there anything else you'd
share with our audience?
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00:14:08,640 --> 00:14:12,120
- I would say again, like
this podcast is a great place.
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00:14:12,120 --> 00:14:13,830
Think of people and think of places.
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00:14:13,830 --> 00:14:16,110
Think of content that
someone has done it before
394
00:14:16,110 --> 00:14:18,330
or been doing it before so you
reduce the amount of errors
395
00:14:18,330 --> 00:14:20,100
and you can maximize your effort.
396
00:14:20,100 --> 00:14:21,450
And I always make the distinction
397
00:14:21,450 --> 00:14:23,490
between there's a difference
between being busy
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00:14:23,490 --> 00:14:24,930
and getting things done.
399
00:14:24,930 --> 00:14:26,160
You might be busy and stuff
400
00:14:26,160 --> 00:14:27,330
but you're not getting things done
401
00:14:27,330 --> 00:14:31,050
if they're not intentional to
head to a certain direction.
402
00:14:31,050 --> 00:14:33,030
So be intentional in your direction
403
00:14:33,030 --> 00:14:35,553
and reverse back to what
you need to do today.
404
00:14:36,420 --> 00:14:37,710
And the last piece of advice
405
00:14:37,710 --> 00:14:40,350
is just don't stress it too hard.
406
00:14:40,350 --> 00:14:41,700
You can always delete.
407
00:14:41,700 --> 00:14:42,533
- Oh, I love that.
408
00:14:42,533 --> 00:14:43,710
You can always delete.
409
00:14:43,710 --> 00:14:44,670
What great advice, Roy.
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00:14:44,670 --> 00:14:45,503
Thank you so much
411
00:14:45,503 --> 00:14:46,830
for taking a few minutes
of your day with me.
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00:14:46,830 --> 00:14:49,014
- Thank you so much and
looking forward to see you all
413
00:14:49,014 --> 00:14:51,056
and connecting with you on LinkedIn.
414
00:14:51,056 --> 00:14:53,291
(lively music)
415
00:14:53,291 --> 00:14:55,017
- I hope you enjoyed today's episode.
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00:14:55,017 --> 00:14:59,670
You can find show notes and
links at theHRmixtape.com.
417
00:14:59,670 --> 00:15:03,326
Come back often and please
subscribe, rate and review.
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00:15:03,326 --> 00:15:06,135
(lively music)
(screen beeping)
00:00:00,077 --> 00:00:02,430
(dramatic music)
2
00:00:02,430 --> 00:00:05,070
- You're listening to the HR Mixtape,
3
00:00:05,070 --> 00:00:08,100
your podcast with the perfect
mix of practical advice,
4
00:00:08,100 --> 00:00:09,930
thought-provoking interviews and stories
5
00:00:09,930 --> 00:00:11,190
that just hit different
6
00:00:11,190 --> 00:00:14,073
so that work doesn't have
to feel well, like work.
7
00:00:15,300 --> 00:00:18,060
Now your host Shari Simpson.
8
00:00:18,060 --> 00:00:22,350
- Joining me today is Roy
Abdo, CEO at Digital Revamp.
9
00:00:22,350 --> 00:00:26,250
Roy advises C-level executives
on digital storytelling,
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00:00:26,250 --> 00:00:29,760
online strategy integration,
executive personal brand
11
00:00:29,760 --> 00:00:31,200
and paid media.
12
00:00:31,200 --> 00:00:34,320
Roy advised the Military Health
System for the Department
13
00:00:34,320 --> 00:00:38,070
of Defense on communication
strategies and is also a speaker
14
00:00:38,070 --> 00:00:39,810
for the US State Department.
15
00:00:39,810 --> 00:00:42,690
Roy also serves as a
certified CliftonStrengths
16
00:00:42,690 --> 00:00:44,925
and high performing team coach.
17
00:00:44,925 --> 00:00:48,300
(lively music)
18
00:00:48,300 --> 00:00:50,970
Thank you so much for spending
some time with me, Roy.
19
00:00:50,970 --> 00:00:52,350
- Thank you for having me, Shari.
20
00:00:52,350 --> 00:00:55,350
It's amazing to be here and
thank you for selecting me.
21
00:00:55,350 --> 00:00:59,100
- Oh yeah, personal branding
is such an important piece
22
00:00:59,100 --> 00:01:01,230
of HR and it's something
that in my own career
23
00:01:01,230 --> 00:01:03,720
I've tried to kind of
figure out the secret sauce,
24
00:01:03,720 --> 00:01:04,920
but I thought we could start
25
00:01:04,920 --> 00:01:07,290
with you sharing like why
should HR professionals
26
00:01:07,290 --> 00:01:08,760
really consider personal branding
27
00:01:08,760 --> 00:01:10,980
as like a key part of their career?
28
00:01:10,980 --> 00:01:13,890
- There's one thing that digital
29
00:01:13,890 --> 00:01:15,720
and social media created in the world,
30
00:01:15,720 --> 00:01:19,560
which is more and more of a
personality for each individual.
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00:01:19,560 --> 00:01:20,640
And the way I think about it
32
00:01:20,640 --> 00:01:23,100
is people used to join companies
33
00:01:23,100 --> 00:01:26,310
but in today's world with
digital, people join people.
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00:01:26,310 --> 00:01:29,160
So as an HR professional
we know that people
35
00:01:29,160 --> 00:01:32,040
are looking you up or looking
your company or executive up
36
00:01:32,040 --> 00:01:35,280
on social media, on Google
and all those places.
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00:01:35,280 --> 00:01:37,490
And the data tells us
nine out of 10 people,
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00:01:37,490 --> 00:01:39,420
before joining a company,
39
00:01:39,420 --> 00:01:41,580
they look up the executives,
they look up the team,
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00:01:41,580 --> 00:01:44,610
they look up the culture,
what it's looking like
41
00:01:44,610 --> 00:01:46,290
in that place before they join.
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00:01:46,290 --> 00:01:47,940
So thinking about it from a perspective
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00:01:47,940 --> 00:01:51,630
of you wanna attract the
right talent to your company,
44
00:01:51,630 --> 00:01:53,040
you have to have the right presence
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00:01:53,040 --> 00:01:54,240
and the right positioning.
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00:01:54,240 --> 00:01:56,760
So this way people can join you.
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00:01:56,760 --> 00:01:59,490
- How do you, or what are
some practical examples
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00:01:59,490 --> 00:02:02,400
of how you start to build
that personal brand?
49
00:02:02,400 --> 00:02:03,750
I mean there's so much out there
50
00:02:03,750 --> 00:02:05,250
with social influencers right now
51
00:02:05,250 --> 00:02:06,960
that you wanna be authentic.
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00:02:06,960 --> 00:02:08,250
So where do you start?
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00:02:08,250 --> 00:02:09,510
- I think the step number one,
54
00:02:09,510 --> 00:02:13,230
which is gonna sound so like
therapeutic or something
55
00:02:13,230 --> 00:02:15,990
is you have to know who you wanna be
56
00:02:15,990 --> 00:02:18,300
and who you are and who you aspire to be.
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00:02:18,300 --> 00:02:20,160
You gotta start with yourself
and what is your interest
58
00:02:20,160 --> 00:02:23,010
and where you aspire to go and
how the world find it useful.
59
00:02:23,010 --> 00:02:25,380
For example, my personal
skill is storytelling
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00:02:25,380 --> 00:02:27,240
and content creation and strategy.
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00:02:27,240 --> 00:02:29,220
I literally just switched
different careers
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00:02:29,220 --> 00:02:31,380
to end up the last 10
years focusing on this,
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00:02:31,380 --> 00:02:33,480
15 years now actually.
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00:02:33,480 --> 00:02:35,340
So I think the first
step number one is think
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00:02:35,340 --> 00:02:39,870
what area you do so well
that doesn't take you a lot
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00:02:39,870 --> 00:02:42,540
of effort to do and doesn't
take you so much time to do
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00:02:42,540 --> 00:02:44,010
and you just do it naturally.
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00:02:44,010 --> 00:02:45,780
So once you do that
part and you figure out
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00:02:45,780 --> 00:02:46,980
who would be the audience for that,
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00:02:46,980 --> 00:02:48,810
that's the second step,
knowing your target audience,
71
00:02:48,810 --> 00:02:50,910
then you kind of look
where're the target audience
72
00:02:50,910 --> 00:02:52,350
spending their time,
what are they reading,
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00:02:52,350 --> 00:02:54,570
who they're following, why
they're following those people
74
00:02:54,570 --> 00:02:56,910
and in that target audience,
what is their aspiration?
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00:02:56,910 --> 00:02:57,810
Where are they're trying to go?
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00:02:57,810 --> 00:02:58,770
Because this is what the kind
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00:02:58,770 --> 00:03:00,690
of content you wanna
create for those people
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00:03:00,690 --> 00:03:02,970
because they wanna try to go get there.
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00:03:02,970 --> 00:03:05,251
And the step number
three is you figure out
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00:03:05,251 --> 00:03:07,950
who you are, you wanna be,
you figure out the content,
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00:03:07,950 --> 00:03:11,190
then you figure out what
type of content you need
82
00:03:11,190 --> 00:03:12,540
to put out and what platform.
83
00:03:12,540 --> 00:03:15,210
For example, you're trying
to reach HR professionals
84
00:03:15,210 --> 00:03:16,740
that are on LinkedIn, you're
trying to reach Millennials,
85
00:03:16,740 --> 00:03:19,140
there're a lot of them on
certain Instagram account.
86
00:03:19,140 --> 00:03:20,370
Maybe TikTok is another place,
87
00:03:20,370 --> 00:03:22,710
maybe YouTube another place,
maybe newsletter, you know?
88
00:03:22,710 --> 00:03:23,543
So to me,
89
00:03:23,543 --> 00:03:26,970
you have to understand your
target audience consumptions.
90
00:03:26,970 --> 00:03:28,740
Then based on that, you can figure out
91
00:03:28,740 --> 00:03:30,390
what content to put out for them.
92
00:03:30,390 --> 00:03:31,470
Then becomes the idea
93
00:03:31,470 --> 00:03:33,604
of what type of content to put for them.
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And I always make it for you
to become known for something,
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you have to simplify it in a
way that you can explain it
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so a five-year-old can understand it
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because that's how the brain functions.
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We have a low attention span
and if we're not thinking
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how the user receiving the information,
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we're gonna lose those
people on the newsfeed.
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So the content you wanna put out
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is pretty much helping those
individuals who wanna go
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where you are right now or
where you're trying to go
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or making their life simpler
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with the content you're putting out.
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So think about five ways to get somewhere
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or here's what you know,
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here's what you don't know
about ChatGPT, for example.
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Here's six ways an HR
professional can help this.
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Here's why joining us
would be a great benefit
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for your career.
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So from that lens kind
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of thinking where your
audience trying to go
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and then develop content
from your expertise
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from curating content, which
is looking up different pieces
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of content, performing in different places
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and you start putting that
content calendar for yourself.
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Then once you put the content calendar,
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you move to distribution
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and you start posting
when people are online,
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you create those...
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There's different tools to
help you create anything
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from Canva to ChatGPT to GIPHY.
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There's so many AI tools
that could help with this
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but to me, the tools always existed.
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It's just a matter of consistency.
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Consistency is like
create a personal brand.
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So make a commitment to make
one piece of content a week.
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We're not talking a lot more than that.
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And that piece of content
could be simply a written piece
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or doesn't have to be so much a graphic
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or anything like that.
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It could be repurposing
something you read.
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And then the last piece of the puzzle
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is I mentioned knowing your audience.
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Ideally, you wanna make a list
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of those target audience and
then once you post something,
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you wanna be engaging with their content
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and you wanna be part of the
conversation existing out there
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in the space.
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Right now, there's a
conversation happening
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around every single thing
you can think about,
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anything from, you know,
people who love red hats,
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people who love DNI, whatever subject,
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there's a conversation.
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If you type in a hashtag,
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there's someone talking about it.
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So if you wanna be known for something,
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know what that something
is and the hashtag trending
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and start being part of that conversation.
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- There were so many nuggets
from what you just said
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that I feel like there's a
content list right there.
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You talked about only
having to post once a week.
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I think that's really good
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for people to hear who could
be super overwhelmed with, hey,
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I have to post all this stuff.
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You know, when you're
engaging with the content,
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what's typically how many times
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you should be responding then in a week?
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- I would say, I mean
if you make it a point,
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I challenge everyone
listening to this podcast,
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if you open your phone right now
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and you look the time spent on anything,
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you're gonna see you're
spending about an hour,
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maybe 30 minutes to an hour
on some social network.
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If you make it a point instead
of consuming, producing,
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you're gonna go a lot further.
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So the minute you open your
app, put a time limit on it.
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So this way you know you've
already consumed so much.
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So you have to be actively producing
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and as simply as writing one
comment, thank you or hello,
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this is a great post, I love
this read, congratulations
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on this new award that you received.
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Engaging with at least
three to five comments
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on a daily basis.
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Nothing too crazy, just
simply that's a great post.
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I love the angle on this.
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Here's what I've had experience with.
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That's gonna get you a lot further.
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- How have you coached people
who after hearing this go,
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"Yeah, but why would anybody wanna listen
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to what I have to say?"
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- I mean the thing is if you
think about the human brain,
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we're designed to have the least amount
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of effort done to do something.
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So if your brain has figured out something
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that could help someone
reduce the amount of effort
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to do something, that's the recipe.
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For example, why you'll be
listening to this podcast?
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'Cause you're trying to
hack personal branding
191
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without having you to do
the trials and errors.
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You listen to someone who
did it for 10 minutes,
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it gets you somewhere.
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So that's what I always
go back to the idea
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of know yourself and what
you have solved so far.
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What are you're trying to solve?
197
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What are you reading?
What your interest is?
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Because the things you're
interested in reading
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and consuming could be useful for someone
200
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but you just don't wanna
take the time and effort
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in step number one spending
10 years on something.
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So think about your past experience.
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You frequently ask questions,
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people are asking you what do
you find commonsense to you
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is not commonsense to others.
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I tell people like
commonsense is not common
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because different people
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have different commonsense on things.
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Like for me, it's commonsense,
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why would I not post it on two places
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or why not not turn this
podcast into a video?
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But it's just different.
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We're wired differently.
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- Yeah.
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- So just always focus on
what value you wanna bring
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into the world and how you
are valuable for someone
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because otherwise you
wouldn't be getting paid,
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you wouldn't be where
you are today, right?
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So you are useful for someone,
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you just haven't taken
the time to document it.
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- How do you balance the idea
of creating a personal brand
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and representing the
brand of your company?
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I've heard feedback from
other HR professionals
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who they feel obligated
only to post content
225
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from their company.
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Do you have some advice on that?
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- I mean, to me, there's
a thin line between brand
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and personal brand,
especially in today's age
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because you can have a lot
more freedom to experiment
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with your personal brand
and try different things
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and have a personality versus
the actual brand could stand
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for the product, the services,
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the look and feel and everything.
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So your personal brand is a
way we can humanize the brand.
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So the way I explain it is
you could be changing job
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and you could bringing human perspective
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to any brand or any job you had
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with what drives you as a person
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'cause every one of us has a driver,
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has a drive to something.
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For example, my drive is every day
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to help people communicate better,
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become better communicators
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because I believe better
communicators are better leaders.
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And I think it starts with
storytelling and content
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because if you look at every single leader
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that we aspire to be like
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or we wanna be like them one day,
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they're really good storytellers
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and they move you emotionally
from one place to another.
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So thinking about yourself
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from what do you wanna aspire the world
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and then use the brand
or your personal brand
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to tell that story to bring that to life.
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That's a one recipe I always recommend.
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- How do you learn that
art of storytelling?
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I mean, I feel like especially in HR,
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we all have really great stories to tell.
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- I mean, think from a
perspective of any time you felt
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that little heart movement on something
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or you got little goosebumps
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or you're talking about something
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or someone had a light bulb
when you said something,
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that's a story to be told and think,
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I would say the best stories
are reflections on things
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versus imaginative stories
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because not everyone has
this muscle of imagination
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that could come up with
a scenario, but thinking
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of a moment when you're sharing
this insight with someone.
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Hey, here's a post you could do,
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the frequently asked questions.
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Think about the last
interviews you've done,
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what are the common
questions people asked you
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during those two pieces of content?
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And then that's the story
you're talking about.
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Here's six questions
I'm always asked about.
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One, two, three, four, five, six.
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Here's what I noticed.
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People are not preparing
for this and this guy came
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to our office and he was
in shorts and you know,
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we're trying to interview
for a serious position.
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Please don't do that.
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Here's the best way to do it.
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Kinda like, every day,
there's stories around you.
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We're just not wired to
capture some pieces of them
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and I think the more you
become intentional about it,
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00:10:23,430 --> 00:10:25,200
you start working the
muscle of storytelling,
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then you become better,
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or subscribe to my newsletter
on LinkedIn, right?
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(both chuckling)
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- Once you've curated
that LinkedIn network,
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how do you start to leverage that
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personally for the work you wanna do?
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- You curate a LinkedIn network
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from the content you're putting out.
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So the network knows you for the content.
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So I wouldn't focus on
just adding random people.
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I'd focus on putting some content,
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then connecting with people
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so they see you and know
you for that content.
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Then the next step would become
is what value you wanna help
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for someone in because of that
content you put out there?
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For example, I put a lot of content
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on storytelling, communication,
best practices of LinkedIn,
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00:11:03,300 --> 00:11:06,360
best practices of personal
branding and thought leadership.
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00:11:06,360 --> 00:11:08,917
And I started getting people asking me,
307
00:11:08,917 --> 00:11:11,070
"Hey, can you help me with that piece?"
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Because I started becoming known
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for something versus known for everything.
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The worst mistake you could make
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is just post anything you can come across.
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00:11:18,508 --> 00:11:21,840
The best advice that
I've received and I apply
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for our clients is start
thinking of the destination
314
00:11:25,650 --> 00:11:28,770
and reverse engineer to
what you need to do today.
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00:11:28,770 --> 00:11:32,550
- What are some other pitfalls
that you've seen people make
316
00:11:32,550 --> 00:11:33,810
when they start to go down this road?
317
00:11:33,810 --> 00:11:37,320
- I think the not knowing where to start
318
00:11:37,320 --> 00:11:39,120
and the analysis paralysis.
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00:11:39,120 --> 00:11:42,210
And that's the best
recipe I always recommend,
320
00:11:42,210 --> 00:11:43,680
there's something driving every day
321
00:11:43,680 --> 00:11:45,540
or there's a destination
you're aiming to go for.
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00:11:45,540 --> 00:11:47,430
You might not be in a
career you wanna be today
323
00:11:47,430 --> 00:11:48,840
but you know where you wanna end up
324
00:11:48,840 --> 00:11:51,990
or you know the dream job
that you have from simply,
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00:11:51,990 --> 00:11:53,460
like I'll give you an example.
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00:11:53,460 --> 00:11:55,890
There's this person that
I know that he was trying
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00:11:55,890 --> 00:11:58,140
to get a role in this big movie
328
00:11:58,140 --> 00:11:59,730
and he's living in a third world country
329
00:11:59,730 --> 00:12:02,220
but he wanted to get a role in Hollywood,
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00:12:02,220 --> 00:12:04,057
and then couple of times,
you know, people told him,
331
00:12:04,057 --> 00:12:05,340
"Hey, maybe you should create a profile
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00:12:05,340 --> 00:12:06,690
on IMDB or something."
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00:12:06,690 --> 00:12:08,220
And then one day, he created the profile
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00:12:08,220 --> 00:12:09,053
and next thing you know,
335
00:12:09,053 --> 00:12:10,860
literally the next day, he got a role
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00:12:10,860 --> 00:12:13,617
with a movie you might know called "Noah."
337
00:12:14,490 --> 00:12:17,400
And it's just about putting
something out there.
338
00:12:17,400 --> 00:12:19,590
It's not difficult, it's
just the wiring we have
339
00:12:19,590 --> 00:12:21,480
is we're always trying to maximize
340
00:12:21,480 --> 00:12:23,040
or we're not sure where to start
341
00:12:23,040 --> 00:12:24,480
or we're like waiting for the right.
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00:12:24,480 --> 00:12:26,400
There's no right moment.
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00:12:26,400 --> 00:12:28,650
The right moment is when you do something.
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00:12:28,650 --> 00:12:30,960
- So let's talk about
features specifically,
345
00:12:30,960 --> 00:12:32,640
like tools on LinkedIn.
346
00:12:32,640 --> 00:12:35,280
Is there tools or features
that HR professionals
347
00:12:35,280 --> 00:12:38,400
should be engaging in
specifically for LinkedIn?
348
00:12:38,400 --> 00:12:40,830
- I would say employment brand is key.
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So for example, a showcase space
350
00:12:42,360 --> 00:12:45,630
for your company or you
know, the About Us page,
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00:12:45,630 --> 00:12:46,860
make sure you're filling it out there,
352
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putting content on your page
353
00:12:49,410 --> 00:12:52,290
and then linking LinkedIn
to your hiring process
354
00:12:52,290 --> 00:12:54,510
because people look at your
company page on LinkedIn.
355
00:12:54,510 --> 00:12:56,550
There's now recently a
scheduling tool on LinkedIn.
356
00:12:56,550 --> 00:12:58,650
You can actually schedule posts ahead.
357
00:12:58,650 --> 00:13:00,960
When you go to post, you can
see like there's a little box
358
00:13:00,960 --> 00:13:02,400
at the corner, right?
359
00:13:02,400 --> 00:13:04,650
That kind of gets used to
schedule posts ahead of time.
360
00:13:04,650 --> 00:13:06,150
So you can sit down,
361
00:13:06,150 --> 00:13:08,190
create three pieces of content in one time
362
00:13:08,190 --> 00:13:10,530
and schedule them throughout,
you know, a whole month.
363
00:13:10,530 --> 00:13:12,480
- Wow, it's, such a great way to think
364
00:13:12,480 --> 00:13:14,310
about being more intentional
365
00:13:14,310 --> 00:13:16,380
and I love that you
shared earlier the idea
366
00:13:16,380 --> 00:13:19,080
of looking at how much time
you're spending on social media.
367
00:13:19,080 --> 00:13:21,210
My husband and I will play that game
368
00:13:21,210 --> 00:13:23,610
just to pull it up, be like
who's spending more time
369
00:13:23,610 --> 00:13:25,230
than they should?
370
00:13:25,230 --> 00:13:26,220
You're already doing it.
371
00:13:26,220 --> 00:13:27,870
Like that's such good
advice you're already doing,
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00:13:27,870 --> 00:13:31,260
just block out part of
that as content creation.
373
00:13:31,260 --> 00:13:33,000
What a great idea.
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00:13:33,000 --> 00:13:34,170
What do you think about, you know,
375
00:13:34,170 --> 00:13:35,430
I've seen recently more
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00:13:35,430 --> 00:13:38,580
and more LinkedIn collaboration articles.
377
00:13:38,580 --> 00:13:42,240
How have you seen those being
utilized by professionals now?
378
00:13:42,240 --> 00:13:43,073
- Those are a great tool
379
00:13:43,073 --> 00:13:45,743
because you're tapping into
someone else's network.
380
00:13:45,743 --> 00:13:48,202
So it's always thinking
about you have a voice
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00:13:48,202 --> 00:13:49,035
and you have a following,
382
00:13:49,035 --> 00:13:49,868
someone has a voice,
someone has a following.
383
00:13:49,868 --> 00:13:54,360
So you're leveraging both
voices to become something.
384
00:13:54,360 --> 00:13:56,130
So I'm always a big fan of collaboration
385
00:13:56,130 --> 00:13:57,330
and those kind of stuff.
386
00:13:57,330 --> 00:14:00,120
- So as we wrap up our conversation, Roy,
387
00:14:00,120 --> 00:14:02,340
what is your like top three tips
388
00:14:02,340 --> 00:14:04,140
as you think about getting started?
389
00:14:04,140 --> 00:14:06,630
So you already gave a little
bit, like be consistent.
390
00:14:06,630 --> 00:14:08,640
Is there anything else you'd
share with our audience?
391
00:14:08,640 --> 00:14:12,120
- I would say again, like
this podcast is a great place.
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00:14:12,120 --> 00:14:13,830
Think of people and think of places.
393
00:14:13,830 --> 00:14:16,110
Think of content that
someone has done it before
394
00:14:16,110 --> 00:14:18,330
or been doing it before so you
reduce the amount of errors
395
00:14:18,330 --> 00:14:20,100
and you can maximize your effort.
396
00:14:20,100 --> 00:14:21,450
And I always make the distinction
397
00:14:21,450 --> 00:14:23,490
between there's a difference
between being busy
398
00:14:23,490 --> 00:14:24,930
and getting things done.
399
00:14:24,930 --> 00:14:26,160
You might be busy and stuff
400
00:14:26,160 --> 00:14:27,330
but you're not getting things done
401
00:14:27,330 --> 00:14:31,050
if they're not intentional to
head to a certain direction.
402
00:14:31,050 --> 00:14:33,030
So be intentional in your direction
403
00:14:33,030 --> 00:14:35,553
and reverse back to what
you need to do today.
404
00:14:36,420 --> 00:14:37,710
And the last piece of advice
405
00:14:37,710 --> 00:14:40,350
is just don't stress it too hard.
406
00:14:40,350 --> 00:14:41,700
You can always delete.
407
00:14:41,700 --> 00:14:42,533
- Oh, I love that.
408
00:14:42,533 --> 00:14:43,710
You can always delete.
409
00:14:43,710 --> 00:14:44,670
What great advice, Roy.
410
00:14:44,670 --> 00:14:45,503
Thank you so much
411
00:14:45,503 --> 00:14:46,830
for taking a few minutes
of your day with me.
412
00:14:46,830 --> 00:14:49,014
- Thank you so much and
looking forward to see you all
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00:14:49,014 --> 00:14:51,056
and connecting with you on LinkedIn.
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00:14:51,056 --> 00:14:53,291
(lively music)
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00:14:53,291 --> 00:14:55,017
- I hope you enjoyed today's episode.
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00:14:55,017 --> 00:14:59,670
You can find show notes and
links at theHRmixtape.com.
417
00:14:59,670 --> 00:15:03,326
Come back often and please
subscribe, rate and review.
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00:15:03,326 --> 00:15:06,135
(lively music)
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