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00:00:09.211Rock stars.
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00:00:12.433You have to listen to this episode all the way through.
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00:00:14.236It will change the game.
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00:00:15.843I get nothing financially out of this.
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00:00:18.269This person is Lauren Powers.
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00:00:19.091She is a leader.
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00:00:29.144She is a huge genius when it comes to lots of things, marketing being the key thing, marketing specifically for healthcare, to get you new patients.
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00:00:31.309I am so pumped about this episode.
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00:00:32.332Share it with everybody.
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00:00:47.024This is one of those rising tide moments that will help raise all boats, all businesses, because we're going to talk about how AI integrates with marketing and how artificial intelligence can automate that top of funnel, which is like that extra work that has to happen.
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00:01:07.468She is going to explain the marketing process and how she has customized, with another genius AI developer, this solution for healthcare owners, company owners who are going to be able to get new patients, but not just new patients, guys like automated patients that are better fits for your practice, who pay their bills and do what they're supposed to do.
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00:01:12.947I know that sounds like a big lift, but it's going to be all explained in this video, so I've already gone over a minute.
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00:01:13.688Guys, Enjoy the show.
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00:01:14.792Okay.
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00:01:17.588So, Lauren, you're the marketing expert in healthcare.
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00:01:21.963You have this wonderful new AI product my fans are going to just love this thing.
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00:01:24.530Let's get right into Cortex First of all.
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00:01:25.492Why is it called Cortex?
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00:01:28.888Because we're the brains of the operation duh.
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00:01:29.510Come on.
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00:01:29.790It's AI.
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00:01:32.064We're handling it all for you.
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00:01:33.549Come on, it's the best.
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00:01:40.013So it's AI-based marketing for medical doctors and physical therapists and people in the outpatient space.
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00:01:41.445Tell me all about this product.
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00:01:42.724Totally so.
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00:02:24.691Essentially, we've been in the marketing business for many, many, many years and we've seen how all these advances in technology have really changed the way that we work and changed the way that we are able to support our practitioners and, yes, all of our clients are medical practice, wellness clinic owners, dentists, things of that nature and there was such a gap in their marketing efforts externally versus the marketing efforts internally in terms of lead management and lead nurturing and all of those things, and it made our external marketing efforts fail, if that makes sense right.
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00:02:25.292It makes sense.
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00:02:28.810We are regenerating leads, but it's like you know, they're not talking to them.
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00:02:31.800The time to contact is, like you know, taken forever.
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00:02:42.375So what we've done is we've taken what we believe is the best of AI and we've kind of cornered this market for agent marketing.
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00:02:44.806Okay, so that's going to be a term that you're going to hear.
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00:02:46.343You can say you heard it here first.
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00:02:49.072I heard it here on the Willpower podcast, first with Lauren Powers.
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00:02:51.264Yes, yes, you heard it here first.
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00:02:54.971So agent marketing is going to take over.
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00:03:02.161I know for healthcare it's going to take it take over how we run our business and how we manage our leads and traffic.
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00:03:06.730So we've done is we've niched down and made a health-focused agent.
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00:03:13.252So, Cortex, what she does, she channels feminine energy.
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00:03:15.167So her name is Grace oh.
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00:03:15.548I love that one.
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00:03:17.120Grace is lovely, right?
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00:03:25.010Grace also happens to be the name of my goddaughter, who's in college now and had an internship doing some stuff with AI, so it's so cute.
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00:03:28.030So it's easy to say that you love Grace in every way.
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00:03:33.024I do and Grace is making us money and so, yes, we love Grace, we really love.
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00:03:34.544Grace, we really do Right.
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00:03:42.066So yeah, so Grace is this super cool piece of technology that basically makes it so.
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00:03:48.465Your leads your top funnel, which, in a lot of ways, are your most precious opportunities to grow your business.
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00:03:58.371She's making sure that 24-7, all of those precious little drops of gold are contacted and managed immediately.
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00:04:00.264So it's 24-7.
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00:04:05.080Agent marketing Answers the phone, two-way conversational.
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00:04:06.425She's talking to people.
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00:04:12.104Oh my God, yes, Like on the website, you can actually hear her in action and she says hey, this is Grace.
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00:04:13.810What website is that?
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00:04:14.663What's the website?
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00:04:15.500It's?
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00:04:19.451mycortexcom, and it's spelled C-R-T-X mycortexcom.
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00:04:24.264My C-R-T-Xcom got it my C-R-T-Xcom, got it MyCRTXcom and you can see her in action.
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00:04:26.386You can actually call her, you can talk to her.
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00:04:28.247It's totally interactive, right?
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00:04:34.052Because, honestly, like it's like she's a little magician, so she kind of lives in the ethers.
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00:04:47.322So the only way for you to experience is to actually call or, you know, actually interact with it on the website and essentially, yeah.
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00:04:49.451So imagine if you're running ads or running, you know, doing lead gen for your business.
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00:04:58.252I know a lot of your, your, your audience is practitioners clinic owners oh yeah, they're, they're doing the, and most of the time, uh, they, you don't have this intricate sales process.
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00:05:02.937You know, in your office or you have someone who's just waiting for the lead to just pop in.
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00:05:05.545Usually that's not the case, and if it is the case, you know.
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00:05:07.009More power to you, kudos to you.
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00:05:22.259But we have to lean in to where AI is taking us in a safe way, right, we're not talking about the crazy stuff, but in a way to really help us create more profitability in the time that we have in a day, right?
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00:05:58.286So now what we're doing is we're taking a person who could be doing something more profitable for your business, you know, as opposed to like chasing leads, repurpose her or him into a more profitable situation, making money for you, and let the agent do the phone calls, do the emails and do the text messages, and then you'll just be talking to essentially vetted leads, or Patients that really want to come in and buy, versus just getting general information and clogging phone lines and emails and text lines because it's all of that.
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00:06:01.298That's the biggest chunk of our time spent at that level.
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00:06:09.620For a lot of practice owners, these are the front desk positions where there's people are just spending all this time doing the simple interactions and not getting the core work done.
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00:06:11.043That's the most profitable stuff.
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00:06:13.269This is really groundbreaking information.
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00:06:15.040Yeah, and think about it too.
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00:06:22.382Like we're training this, the AI, on you specifically, so it's very, very custom to you.
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00:06:26.831Your pricing, the insurances you may take your approach to.
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00:06:32.370You know health care, whatever it is your story, she's trained on that, right?
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00:06:39.382Imagine, you know a new front desk employee or somebody who's you know two weeks in their learning curve is going to be what.
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00:06:42.911A few weeks to a month Grace is ready right now.
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00:06:43.713You know.
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00:06:46.901Weeks to months grace is ready right now.
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00:06:47.103You know.
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00:06:57.742Uh, you, it's, it's kind of takes that learning curve out of, out of the picture and again you can focus your energies on things that bring more profit into the business, as opposed to the, to the, to the things that just take their time, suck.
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00:06:58.584Right, and we're we?
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00:06:59.406What do we want?
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00:07:00.228More time, more money.
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00:07:02.461Absolutely, absolutely, rockstars.
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00:07:05.509As Lauren is talking a couple of key concepts I want to punch for you for that.
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00:07:16.048She just said number one when she was talking about the problem that she experienced back in her early days of marketing, which she's done forever, and you heard in the intro how I know her she's the marketing expert for her.
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00:07:33.689What she found is this thing called all the work they were doing outside to bring in leads was getting clogged when the the doctor's office wasn't able to like handle the work that she was giving them for patients, and so one key concept I want to punch, just globally, is this idea that the bottlenecks and the drops always occur at handoffs.
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00:07:44.482So whether that's from marketing to conversion, or whether that's front desk to back office or that's back office to billing, the biggest points of resistance in our business are in those key elements.
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00:08:05.637And so when you can automate the front to middle portion, basically, what Lauren is saying here is that she found a solution, using AI and her marketing expertise, to automate one of the key, most expensive lost revenue generating opportunities in our business, which is that conversion of all of the things that you do in the community that relate to people who show up in your practice.
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00:08:08.920So some all of you, I know as you're listening you have two elements.
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00:08:12.422You have somebody that you're you're just struggling hiring to find someone great at the front desk.
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00:08:20.990Or you have a great person or people, but they're overwhelmed because they're doing all the things, all the profitable based things, all the non-profitable based things.
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00:08:26.721They're, they're just doing all of it.
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00:08:32.682So to have Lauren in Cortex remove that is game changing because it frees them up, which frees you up, and then your time spent is way more profitable.
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00:08:34.528This is such exciting stuff.
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00:08:35.993It's so cool, right?
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00:08:45.855I'm leaning more and more and more into AI, just for the efficiency and optimization, and what we're also doing is another layer to it.
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00:09:07.691So our marketing agent also has a CRM that's attached to it, so people may opt to not use it because they're using some of the other softwares out there but we have it set up to give you really, really great marketing data, especially if you're running paid advertising, so we can hook up to anybody's lead gen.
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00:09:14.331All right, it doesn't need to be ours in any way, and it gives us a score of each lead that comes in.
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00:09:16.447What the score is is not a credit score.
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00:09:21.131It is a score based on the quality of your name, phone number and email.
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00:09:26.321How many people have spam and bots and things that hit their contact form right?
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00:09:33.849every day those are going to be out of your out of your ever see them, right out of your purview, and what it'll do is it'll score it.
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00:09:34.350You know what?
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00:09:40.250This is a good lead, because I can tell she's got a linkedin amazon and a facebook right.
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00:09:41.453She's a real person right.
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00:09:53.679And then obviously, the quality goes down when we get into, like, the old hotmail email addresses and AOL email addresses that people put in for junk just to, like, you know, to grab your lead magnet or whatever you're doing.
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00:09:55.804So I love that portion.
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00:09:59.692I'm really big on data, as you know, using data to grow our business.
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00:10:06.533Another thing, too it can also show you the keywords that somebody was typing to find you.
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00:10:14.049It'll also show you the landing page that they landed on for conversion, especially for people who have more intricate campaigns.
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00:10:21.845Maybe in there have multiple pages and things floating out there, but you can take that information and that's a better view of your business and how your marketing is performing.
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00:10:24.807And that's a better view of your business and how your marketing is performing.
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00:10:34.181So there are some other tools that we have in the background just to help you be a more efficient lead generator for your business, which is so fantastic.
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00:10:41.033I think part of my audience I know, as you were talking, started to get lost because they're not as familiar with terms like CRM, client relationship management, software.
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00:10:49.846These are, oh no, I just want to make sure I'm clear, because we have lots, lots of our audience who was like it's just following with you and but this is part of your expertise is, then, is knowing these elements.
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00:10:51.976So what is what is the software you use?
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00:10:53.721Is it, is it something that you guys built or is it?
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00:10:56.607we did it's proprietary.
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00:11:11.289It's proprietary we we took the time and invested in our own business I mean me and my partner, bill extremely visionary in our approach to practice, growth and marketing.
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00:11:13.788And, yeah, we invested in it ourselves.
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00:11:14.965So it's custom built.
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00:11:15.942That is so.
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00:11:18.303Congratulations on that, Lauren, and it feels to me.
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00:11:18.885I don't know, Bill.
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00:11:20.389I'm excited to get to meet him.
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00:11:20.833Obviously.
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00:11:21.500He's super cool really too.
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00:11:28.465It feels like you guys are a perfect blend of like marketing and all of that with like science and computers.
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00:11:31.471Yeah, so having that is is really so.
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00:11:31.591It's.
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00:11:37.009The art in the science of getting new patients is Lauren and Bill oh my gosh.
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00:11:39.193And now we have a new podcast.
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00:11:41.880That's true.
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00:11:54.234You guys are intersecting at that, that place there between those two, and it's if I have found in my experience, lauren, that when I am looking for a solution that I outsource, there's usually a blend of things that make it powerful.
00:11:54.234 -->
00:12:00.712It's not usually just one person, because there's elements to, there's nuances to every business, especially in healthcare.
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00:12:01.260Absolutely.
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00:12:02.947We have such a difficult time.
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00:12:03.809I remember so.
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00:12:08.264My uncle is a retired business professor from the University of Washington.
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00:12:12.263He had published numerous textbooks that were used across the country.
00:12:12.263 -->
00:12:15.471I'm not bragging because he's actually I married into that.
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00:12:19.509He's my uncle through my wife, but I'll never forget him sitting down.
00:12:19.509 -->
00:12:22.081We used to talk business for hours and he would tell me he's like man.
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00:12:27.535There's five classifications of business, and the four are mostly related to each other.
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00:12:30.121And then, over here in the middle of nowhere, you have healthcare.
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00:12:36.384Nothing ever connects or relates to healthcare in the business sense in the way that the other four do.
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00:12:44.990So that's what's so powerful, too, is that it's not just a really cool AI marketing software, but you were born in this healthcare space.
00:12:44.990 -->
00:12:58.456Like that's where you have sharpened your teeth as an expert marketer is understanding those nuances of how to get a lead or a potential patient to be converted into becoming a paid client.
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00:13:04.774And I think what people can relate to as well is when they aren't doing the funnel well, when they're not getting the right leads.
00:13:04.774 -->
00:13:07.750That means they get patients that drive them crazy.
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00:13:10.035They get people who aren't good fits.
00:13:10.035 -->
00:13:18.462So your system isn't even about just offloading all those key people or helping you replace people who aren't great and converting all these sales.
00:13:18.462 -->
00:13:25.299It's about converting the right people to become patients for the doctors and the PTs and all the different people who are going to be trading.
00:13:25.299 -->
00:13:27.215I think that's that's a big part of that.
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00:13:43.053So how it seems, when I, when I Lauren, I know you you light up very easily in general, cause you're just one of the most magnetic people I've ever met You're so sweet and I am, and yet I you're just like on a different level of being lit up around this Like this is something it's exciting.
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00:13:44.854What do you see this being?
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00:13:54.817So it's so easy for us to implement this, you know, quickly, right, like for multiple, multiple practices.
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00:14:02.480Honestly, first, in terms of just building awareness, I want everyone to be talking about agent marketing.
00:14:02.480 -->
00:14:14.445I want that to be a household name or household thing where you're like not cool If you don't have, you know, somebody like, oh, you're still managing your own leads, like I want it to be like that.
00:14:14.445 -->
00:14:18.346Okay, there, there's a certain like a virality, if that's the word.
00:14:18.346 -->
00:14:20.408I know, did I just make that up.
00:14:20.947 -->
00:14:21.347I don't know.
00:14:21.347 -->
00:14:23.489I'm going to use it though, right.
00:14:25.573 -->
00:14:26.677To that phrase right.
00:14:26.677 -->
00:14:32.239So I see that, and then, outside of that, I want we got big goals.
00:14:32.239 -->
00:14:36.256We're looking at millions of practitioners that have this.
00:14:36.256 -->
00:14:41.149This is easy to implement as part of their marketing and their growth.
00:14:41.149 -->
00:14:44.801So this year our goal is to get 1,000 users.
00:14:44.801 -->
00:14:49.438We are well on our way and then we're going to keep going and keep going, and keep going.
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00:15:09.437Yeah, and I love that your vision is so transformative for the healthcare space, because I've learned this that most medical owners, especially if they're providers themselves I've learned this that most medical owners, especially if they're providers themselves, like if they're an MD or PT or whatever a dentist, whatever their number one fear is this thing called running out of patients, and I know why it is.
00:15:09.437 -->
00:15:11.692I had a friend of mine say this once to me.
00:15:11.692 -->
00:15:17.673He goes well, there's no problem that more new patients can't fix, and I remember thinking you're insane.
00:15:17.673 -->
00:15:19.336It doesn't solve recruiting.
00:15:19.336 -->
00:15:20.921If anything, it makes that worse.
00:15:21.802 -->
00:15:33.342It doesn't have anything to do with revenue cycle management or medical billing, but this is how providers think, and I get why we think that way because, as a PT myself, there's something temporary and you remember this.
00:15:33.342 -->
00:15:36.011This is another thing that you can relate to in the marketing space.
00:15:36.011 -->
00:15:37.654You work hard to get a patient.
00:15:37.654 -->
00:15:38.296You get them better.
00:15:38.296 -->
00:15:38.876They're gone.
00:15:38.876 -->
00:15:49.402You've got to reconvert a brand new person or hope the other person needs you again, and so you're in this constant state of leaving it's the deadly churn.
00:15:49.442 -->
00:15:50.726What do you call it?
00:15:50.726 -->
00:15:55.532The churn where it's like a patient in a patient out, a patient in a patient out.
00:15:55.532 -->
00:15:56.833You can never get off that cycle of churn.
00:15:56.854 -->
00:16:01.597Yeah, and you pay people or you do it yourself to like spin this wheel to keep producing patients.
00:16:01.597 -->
00:16:18.341So, again, having something that's super affordable, that is automatically out there, spinning that is going to create massive value and that allows the PT, the MD, the doc, the dentist to start focusing on the parts of the businesses that actually need their greater attention.
00:16:18.341 -->
00:16:20.044Like, the quality of the care is always there.
00:16:20.044 -->
00:16:21.673Usually they have that mastered.
00:16:21.673 -->
00:16:30.693It's more about recruiting is what I've learned they really stink at and they need help with, and so there's those elements that I think that this will free them their fears up.
00:16:30.693 -->
00:16:38.441It will actually give them way more space and time because they're not spending as much money trying to reinvent the wheel, patient after patient after patient.
00:16:38.441 -->
00:16:42.437Like they're out there, there's something out there constantly just helping generate that.
00:16:42.698 -->
00:17:06.141The other thing I want you said I really want to hit on is this idea that you had said this actually before we hit record is that you know, this whole grace concept of Cortex is there to manage these leads that are being generated, and you mentioned that Facebook and Google ads are becoming way less predictable, and so let's talk about that, because what I hear is this potential, because I don't think anyone who's listening knows that.
00:17:06.141 -->
00:17:12.315So like I can see a PT going like I don't even know what to do with a Facebook, or you know, so like, so, like, um, you know.
00:17:12.315 -->
00:17:18.134First of all, you know, let's talk about the predictable nature of these things called Facebook and Google ads and then cause.
00:17:18.134 -->
00:17:25.085Obviously, if we can understand that, then we can understand how grace comes in and takes those leads and converts or help set them up or qualifies.
00:17:25.085 -->
00:17:31.753But talk to me about that predictable nature and then offer support anywhere that you can around how people can maybe get help in that area.
00:17:32.214 -->
00:17:33.237Absolutely so.
00:17:33.637 -->
00:18:14.682Um, over time, um, specifically, more specifically in the health, health space um, it's becoming more and more challenging for ads to become predictable, meaning, like you give me X amount of dollars based on past history and algorithms, you can get X amount back right, that's typically what would be a relationship between a marketer and a client and, in like the influx of AI tools that these actual advertising platforms are using, we as marketers can't keep up with the updates faster than they can keep up with the updates Like the people that actually work for Google and Meta.
00:18:14.682 -->
00:18:16.010Right, wow, it has.
00:18:16.010 -->
00:18:16.491It is.
00:18:16.491 -->
00:18:27.811It's starting to favor the algorithms, quote unquote, are starting to favor those that are spending a ton of money each month, and by a ton I'm talking, like you know, five figures a month or more.
00:18:27.811 -->
00:18:39.718Okay, and it is definitely and I'm not going to say you know, I'm not a conspiracy theorist, but there's a lot of things going on in politics and health ads are becoming.
00:18:39.718 -->
00:18:45.613There's so many policies for what you can do and say for a health business.
00:18:45.613 -->
00:18:48.118It's really, really, really challenging.
00:18:48.419 -->
00:18:51.212You can't even run what they call a purchase ad.
00:18:51.212 -->
00:18:57.334Like, let's say, you had a little health course or something you wanted to sell and you just wanted people to click and buy.
00:18:57.334 -->
00:18:59.699You can't do that if you're a health business.
00:18:59.699 -->
00:19:02.451Right, that was, that was taken away a few months ago.
00:19:02.451 -->
00:19:05.157So, um, it's, it's.
00:19:05.157 -->
00:19:18.671We're like fine, okay, we're gonna play ball, we're gonna play the way that that these companies want us to play, because, right for us to grow our business, we still need to advertise in some way, whether you pay for it or whether you don't, and whether we like it or not.
00:19:18.671 -->
00:19:27.460Google and facebook, you know those platforms run the world, and so for advertising, they're the number one and number two places to be seen or found.
00:19:28.269 -->
00:19:51.744So, with that said, because of this AI thing, the messing, messing up, like you know, our targeting and our keywords, you get more junk these days, then, and when I say junk, I mean very, very low intention people opting into your advertising.
00:19:51.924 -->
00:19:57.201Right, just like lots of like almost congested traffic of people that aren't necessarily going where you want them to go, where?
00:19:57.241 -->
00:20:03.023you want it to go and where we found it to be more predictable for things to go where we want them to go, where you want it to go and where we found it to be more predictable for things to go where we want them to go.
00:20:03.023 -->
00:20:06.515We find ourselves sometimes looking at our doctors like a doctor will be advertising.
00:20:06.515 -->
00:20:11.451He lives in cleveland, ohio, but he's getting leads from new york and we're just staring at each other.
00:20:11.471 -->
00:20:14.317we're like we're not targeting new york.
00:20:14.317 -->
00:20:16.201You know, I don't.
00:20:16.201 -->
00:20:18.273There's no new york zip codes that we put in here.
00:20:18.273 -->
00:20:20.901Um, and that's a function of the software.
00:20:20.901 -->
00:20:24.317Yeah, yeah, right, so, uh, just different things like that.
00:20:24.317 -->
00:20:35.211So, um, having a tool like Cortex and and Grace, kind of sifting through the traffic for you, still cause you, like I said, we still have to advertise, right, or still.
00:20:35.211 -->
00:20:39.619You know, however, it is that we're generating traffic, we still need to try to get new, new leads every day.
00:20:39.619 -->
00:20:47.160That's what we do as entrepreneurs, have the top layer covered for you.
00:20:47.160 -->
00:20:54.506So, by the time you're talking to people, the intentionality is there and you should be more excited too.
00:20:54.506 -->
00:21:09.299I think it's more exciting to go to a list of hot leads, or you wake up in the morning and look at all these appointments that were booked overnight or or you know, with your, your marketing working on in your favor, um, it just makes it more energizing and motivating.
00:21:09.421 -->
00:21:11.915you know, absolutely I know that feeling exactly.
00:21:11.955 -->
00:21:16.676You know, my one of my favorite quotes ever is that production is the basis of morale.
00:21:16.676 -->
00:21:19.722So, production being the basis of morale, so what?
00:21:19.722 -->
00:21:36.287What's the fundamental element of a good morale or high energy is getting things done.
00:21:36.287 -->
00:21:52.760And so when we can put some efforts into things and like a marketing effort, and we generate a, the community, like that, feels like they're not spending money because it's their time, but absolutely they're spending probably the most expensive dollar they can spend, which is their time, versus investing in Facebook and Google ads.
00:21:52.760 -->
00:21:54.868So, um, do you support that?
00:21:54.868 -->
00:21:56.191Is there anything that you do to help that?
00:21:56.191 -->
00:21:57.211Or do you have?
00:21:57.211 -->
00:21:59.596Can you point people in the right direction when they need help in that?
00:21:59.596 -->
00:22:00.517That, that space?
00:22:00.757 -->
00:22:01.377Absolutely.
00:22:01.377 -->
00:22:13.403So a few things, um, and there is something major will that I neglected to uh to mention about why, um, this agent marketing is just why I'm so passionate and excited about it.
00:22:13.403 -->
00:22:24.142But what you just mentioned in terms of offering support and, like you know, uh, and ways to to to help uh practitioners kind of sift through all this like you know, uh, and ways to to to help uh practitioners kind of sift through all this like you know what to do, and is our ads for me?
00:22:24.142 -->
00:22:29.049A few things, um, one with our, with our company.
00:22:29.049 -->
00:22:35.624I forgot to tell you that I have an actual, like AI marketing collective that comes along with it.
00:22:35.624 -->
00:22:50.625So, for all of the, the subscribers to our agent, they get two two-hour, basically mastermind type of sessions with me where you're, with other practitioners, so like businesses.
00:22:50.644 -->
00:22:51.005It's a group call.
00:22:51.005 -->
00:22:51.205Yeah.
00:22:51.526 -->
00:22:55.730Yeah, it's a group call and we're going through marketing elements.
00:22:55.730 -->
00:22:57.577I'm looking at email campaigns.
00:22:57.577 -->
00:23:01.538I'm giving you new ideas on ways to grow your business.
00:23:01.538 -->
00:23:13.836It really is just to put our resources together and I'm teaching you new tools in AI for prompting, for how to maybe become more efficient in your practice.
00:23:13.836 -->
00:23:22.551It's a whole thing where you're completely supported for two, two hour calls a month and that is just has been the most exciting thing.
00:23:22.551 -->
00:23:24.678Every time I show up people with their questions.
00:23:24.678 -->
00:23:28.124We're looking at campaigns, different things like that.
00:23:28.204 -->
00:23:31.070So that's really cool, because a lot of times doctors aren't.
00:23:31.070 -->
00:23:31.511Obviously.
00:23:31.511 -->
00:23:34.553I don't want anyone listening who's an owner of the company to do this themselves.
00:23:34.553 -->
00:23:38.655They can put someone in that mastermind everything.
00:23:38.655 -->
00:24:03.280Then yeah, send your smart marketer in the office to get on these calls and really, really use the tools that you're investing in.
00:24:03.611 -->
00:24:05.357So your tools are making you money, right?
00:24:05.357 -->
00:24:13.780There's no point in having an agent on the side answering all of your leads if you don't even know what to do with them when they get on the call.
00:24:13.780 -->
00:24:15.674Right, so there's.
00:24:15.674 -->
00:24:17.239It's important to feel supported.
00:24:17.239 -->
00:24:30.623So, outside of that too, my agency actually does run ads, and we do it with small budgets and with large budgets and for yes, so for, for health businesses that are looking for, you know, even the entry level.
00:24:30.623 -->
00:24:33.578I just want to put my toe in the in the water.
00:24:33.578 -->
00:24:41.416Um, we don't cost a million dollars for for a small campaign like that We'd be happy to support.
00:24:41.416 -->
00:24:48.314You get on a call and the Cortex agent is included, of course, and the membership that is so exciting, lauren, I you know, for me I'm I again.
00:24:48.413 -->
00:24:57.506I'm grateful that you're here for my audience, but I'm very selfishly listening to this conversation because we have in my world, like I was sharing with you, this huge inbound of business coming in.
00:24:57.650 -->
00:24:57.810And.
00:24:58.191 -->
00:25:02.722I think every healthcare provider who's listening to this has enough time to listen to a podcast.
00:25:02.722 -->
00:25:29.391They're at a point probably where they have some momentum, if not a lot, where patients are constantly calling in because they've got good word of mouth, other types of lead gen type things that are causing people to call their practice, and so my hope is that at Rockstars, as you're listening to this, you recognize a very core principle that I live and die by, which is that anything that's not directly tied to our core revenue producing center of our business should be outsourced.
00:25:29.391 -->
00:25:33.681Anything that's not our core business should be outsourced.
00:25:33.681 -->
00:25:37.137Yes, we can do medical billing cheaper in-house, but it's a different business.
00:25:37.137 -->
00:25:43.623Find someone who does it better so you don't have to worry about it Marketing If you can find a service like this.
00:25:43.809 -->
00:26:00.896What I love about this, lauren, is that my rock stars can go to you and get their experience, not only creating the Facebook and Google Google ads, that you can train their people on how to connect those dots, and then you have grace supporting all the inflow so that they can focus on learning how to like.
00:26:00.896 -->
00:26:01.698Like it's just.
00:26:01.698 -->
00:26:12.717It's a complete automated system that you guys are building and so selfishly, you know I'm very excited about talking later after this call about how you can help virtual rockstar which, by the way, I will say this, rockstars.
00:26:12.757 -->
00:26:14.279As you know, I work with virtual assistants.
00:26:14.279 -->
00:26:15.182That's my core business.
00:26:15.182 -->
00:26:21.122Uh, Lauren and I are early stages discussing what it would look like to put her services in combination with mine.
00:26:21.122 -->
00:26:26.811As you know, I have VAs that are patient interacting, who are handling all those calls, who are all that.
00:26:26.811 -->
00:26:35.996So if we could combine those two and create a mega force that's crazy affordable, that produces way more new patients and easier lifestyle with no management.
00:26:36.798 -->
00:26:38.262Oh my gosh, I think.
00:26:38.564 -->
00:26:46.195anyway, I just see a day where we're standing in front of thousands of people and they're like thank you, we'll have to walk out with our hands like, like held up high.
00:26:46.217 -->
00:26:47.199I can see it.
00:26:47.199 -->
00:26:48.342I actually just saw that.
00:26:48.342 -->
00:26:49.309Thank you, me too.
00:26:49.890 -->
00:26:56.113And it's so funny because the reason I say that is because I remember man having my five locations and just drowning.
00:26:56.113 -->
00:27:10.598And it was weird because even at that stage, lauren, I had enough inflow of business to where I felt like I didn't need to stress out about new patients, but it was still this constant button of like well, new patients are down this week oh no, what are we going to do?
00:27:10.598 -->
00:27:11.880And I had these things that we would do week.
00:27:11.880 -->
00:27:12.500Oh no, what are we going to do?
00:27:12.500 -->
00:27:19.103And I had these things that we would do If I could have had the peace of mind of like something's already out there, always generating Something's working.
00:27:19.143 -->
00:27:23.845Yeah, yeah, yeah, and there's nothing that you can exchange for your peace.
00:27:23.845 -->
00:27:41.573Like you know, like just just that, that, where it's like, oh, it's just handled and it's a decision that you've made as the leader of your business, you know to to figure out new ways and learn new skills and um other, like just other ways to just enhance your practice.
00:27:41.573 -->
00:27:44.601Growth, putting more time back into your life, that's what.
00:27:44.601 -->
00:27:47.474And peace, you know like, that's what we all want.
00:27:48.176 -->
00:27:48.818Well, all right.
00:27:48.818 -->
00:27:51.594Well, Lauren, this has been such a phenomenal conversation.
00:27:51.594 -->
00:27:53.578I would love to.
00:27:53.578 -->
00:27:55.363How do people get ahold of you, Like, how does this look?
00:27:55.730 -->
00:27:57.878Okay, so it's a few different ways you can.
00:27:57.878 -->
00:28:02.736Um, I love talking to people on Instagram, so if you're on an Instagram, I am at.
00:28:02.736 -->
00:28:04.641I am Lauren powers.
00:28:04.641 -->
00:28:21.817I'm a bit of a nut over there, but I have a lot of content that is related to what we are talking about today and I put it out there on purpose, to educate and to hopefully it plucks the nerve with somebody, and all my links are there, so Instagram is the best way.
00:28:21.817 -->
00:28:26.615My website is there, which is mycortexcom M-Y-C-R-T-Xcom.
00:28:26.615 -->
00:28:31.398My podcast is up there too Power Moves Health Marketing Podcast.
00:28:31.398 -->
00:28:35.536So there's just all kinds of ways, and Will is going to be on the podcast.
00:28:35.877 -->
00:28:38.349I am and we're going to have all your information on our show notes.
00:28:38.349 -->
00:28:48.900So, guys, if you're listening to this and you're feeling as inspired as I am, and if you're not, then please get inspired as I am and go to the show notes and look this woman up, because I'll tell you, guys, I'm very selective of who I have on the show.
00:28:54.349 -->
00:28:56.098But there show, but there are very special one percenters, and Lauren is that one percent.
00:28:56.098 -->
00:28:56.701You have to reach out to her.
00:28:56.701 -->
00:28:57.807Well, I've always felt that you've done so much for me.
00:28:57.807 -->
00:29:00.699Already, as we're recording this, I've got my event coming up that you when I.
00:29:00.699 -->
00:29:04.556You know, I think I teared up when I first met you because of how impactful you were to me.
00:29:04.576 -->
00:29:19.329We always tear up when we're talking with each other no-transcript.
00:29:19.450 -->
00:29:20.112Anything we need to cover.
00:29:20.211 -->
00:29:21.315No, no, no, no.
00:29:21.315 -->
00:29:27.214I'm just excited to just thank you for having me this topic, let's, let's keep it top of mind.
00:29:27.214 -->
00:29:29.117Just remember y'all agent marketing.
00:29:29.117 -->
00:29:30.859You heard it here first.
00:29:31.260 -->
00:29:37.714Yes, lauren Powers is the person who taught you agent marketing, and she taught me that in real time guys.
00:29:37.714 -->
00:29:38.798So we're right there together.
00:29:38.917 -->
00:29:40.020We're all blessed, yes.
00:29:41.030 -->
00:29:42.455Lauren, thank you again for being on the show.
00:29:42.455 -->
00:29:43.199I sure appreciate you.
00:29:43.199 -->
00:29:47.501Guys, thank you for taking time to listen to today's episode.
00:29:47.501 -->
00:29:51.232If you found today's information to be useful, could you take a minute and help me?
00:29:51.232 -->
00:29:57.431I would love it if you could leave a podcast review in your app so that other people who are looking for this information can find it.
00:29:57.431 -->
00:30:06.019Plus, my dream is to have the largest network of medical entrepreneurs and leaders in the world, so that together, we can change healthcare to make it better for all.
00:30:06.019 -->
00:30:21.538So, in addition, if you can think of anyone that you can send this to, not only would that mean a lot to me personally, but it would build this network so that we can make healthcare the way that we want it.
