WEBVTT
00:00:01.439 --> 00:00:08.240
Most people spend their entire life stressed without ever giving a single thought as to what it is they really want and what's important.
00:00:09.279 --> 00:00:14.560
See how we hear the copy of all the noise connecting you to yourself and the life that you were meant to live.
00:00:15.119 --> 00:00:17.839
I used to live away the copper job and I hate it.
00:00:18.000 --> 00:00:20.719
But I broke through the source of the noise because too much.
00:00:22.000 --> 00:00:24.079
As a result, I am my own coffee company.
00:00:24.239 --> 00:00:25.440
I'm just supposed to company.
00:00:25.920 --> 00:00:26.879
And I get this craft.
00:00:28.399 --> 00:00:30.879
You too late a life that you want to do.
00:00:36.240 --> 00:00:37.759
I'm your host on the rouse.
00:00:40.399 --> 00:00:41.439
One line.
00:00:51.679 --> 00:00:52.640
Good morning guys.
00:00:52.799 --> 00:00:56.399
Donnie Rouse here, and uh today I want to talk about perseverance.
00:00:56.719 --> 00:01:14.480
Going that extra mile because I feel like um if I know, I mean, when I say I feel, I say from my own experience, I know that uh when I'm going towards something, sometimes I make the journey there so difficult, like I'm pushing a giant boulder uphill.
00:01:14.719 --> 00:01:16.640
But it doesn't always have to be that way.
00:01:16.879 --> 00:01:25.920
And we also have to know, like, when we are being realistic with our expectations towards whatever it is we want to we want in our life.
00:01:26.159 --> 00:01:37.439
And I'll I'm gonna go over these three things about perseverance, and I'm just gonna go right into the story and explain it so this way you can ref see the reflection in my life and apply it to your own.
00:01:37.599 --> 00:01:43.439
So the first of these, if you want to persevere, you have to know what it is you were going for, right?
00:01:43.519 --> 00:01:44.959
What is it that you want?
00:01:45.280 --> 00:01:47.519
Do you know and do you know with clarity?
00:01:48.000 --> 00:01:55.120
So when you understand and you know with clarity, that is the pull, that is the magnet that pulls you forward.
00:01:55.599 --> 00:02:00.879
Think of a time when you were going after something, but you had a very, very vague understanding.
00:02:01.680 --> 00:02:04.159
How much did you feel that magnetic pull?
00:02:04.400 --> 00:02:09.599
How real did the result feel on your journey there?
00:02:09.919 --> 00:02:15.360
And I guess the last question is did you complete it with that vagueness of what you wanted?
00:02:15.520 --> 00:02:19.199
Did you finish the objective, what you were going towards?
00:02:20.319 --> 00:02:34.080
Now, there is a possibility that in the process, and I'm not gonna knock this, in the process of actually pursuing something, we get clarity in the process, so long as we're setting the intention to get more clarity on the way.
00:02:34.319 --> 00:02:37.120
That's just kind of one of the things that happens with life.
00:02:37.360 --> 00:02:41.680
Now, but let's contrast that with knowing what exactly it is you want.
00:02:42.400 --> 00:02:49.680
When you know exactly what it is you want and you're constantly fixed on it, now all of a sudden, when times get tough and they will get tough, right?
00:02:49.840 --> 00:02:52.800
Any goal that requires you to stretch is gonna get tough.
00:02:53.039 --> 00:02:56.000
You want something that you don't have, it's gonna get tough.
00:02:56.479 --> 00:03:02.400
You need to know what it is you want with clarity because with that clarity, with that image in your mind comes emotion.
00:03:02.560 --> 00:03:06.080
And it really is the emotion that is going to pull you through.
00:03:06.319 --> 00:03:16.080
When I think about my uh in my own life, I mean, most recently was a um the desire to create an espresso blend, right?
00:03:16.319 --> 00:03:22.800
I've I've created blends of for espresso, but they were never what I would say Italian espresso, right?
00:03:22.879 --> 00:03:25.759
Because there's a whole different methodology when you're talking about espresso.
00:03:25.840 --> 00:03:34.080
There's like the blend, how the roasting style, like the how dark you take it, as well as how you're developing the coffee at different stages of the roasting process.
00:03:34.319 --> 00:03:41.360
So, you know, and then I never I always had this dream, but for a while it almost seemed out of reach.
00:03:41.680 --> 00:03:48.800
Because I'm like, well, I if I'm gonna learn, I have to go to Italy to do this because who will who better to learn than the Italians?
00:03:49.199 --> 00:03:55.039
And I'd spoken to enough people here, and the methodology just the methodology just didn't make sense to me.
00:03:55.280 --> 00:03:56.319
But I knew what I wanted.
00:03:56.479 --> 00:03:57.520
I knew exactly what I wanted.
00:03:57.599 --> 00:04:02.719
I wanted to create my own espresso blend to rival the best of the Italian espresso.
00:04:03.199 --> 00:04:04.719
And also I wanted it to be fresh.
00:04:04.800 --> 00:04:08.800
That's one of the reasons why I was doing it because you can't get a fresh Italian espresso here.
00:04:08.960 --> 00:04:16.480
It's all by the time you get it, it's like half a year old and it's lost all the its precious gas of the crema, perseverance sucks.
00:04:16.879 --> 00:04:31.920
Um, but I knew what I wanted, and this has been one of the goals since I started in coffee over uh, well, I mean, my own business for 15 years now, just to give you an idea as never giving up, never letting that that dream wane.
00:04:32.240 --> 00:04:35.519
And now I am closer to that result, right?
00:04:35.600 --> 00:04:44.079
I've done the uh I've done taken big action and I've created my blend, and I'm at a place where the the blend I made is actually quite good.
00:04:44.319 --> 00:04:45.839
It's not there yet.
00:04:46.160 --> 00:04:55.600
So it's again keeping that vision in mind of what it is that I want for that espresso and moving forward, which brings me to step number two, action.
00:04:56.959 --> 00:05:00.959
Are you taking action towards what it is that you want?
00:05:01.600 --> 00:05:07.920
Now, if you're not taking action and you're not fixed your sights on what it is you want, you're not gonna go very far.
00:05:08.480 --> 00:05:14.319
So, in order to do anything, it's important to get in motion so this way you could start to create momentum.
00:05:15.360 --> 00:05:24.959
When I decided, like when I really decided that I was gonna create my espresso blend, for example, like I had been, you know, I'd been hemming and hauling, I've been trying to figure it out my own.
00:05:25.040 --> 00:05:26.800
And there's a couple ways of doing this, right?
00:05:26.879 --> 00:05:31.199
With anything in life, you could figure it out on your own, right?
00:05:31.360 --> 00:05:36.560
It's uh you know, I guess less expensive, so to speak, up front, but it takes longer.
00:05:36.720 --> 00:05:43.680
And I will willing to say that it takes it costs a lot more too, because you have to pay your dues in learning.
00:05:44.240 --> 00:05:50.160
Or you could pay someone professional to help you outdo it for you and cut that time in half.
00:05:51.040 --> 00:05:59.199
I had been doing this for quite a while at it, and I was, you know what, I I know if I were to just stick with it, I could eventually figure it out.
00:05:59.279 --> 00:06:01.199
I don't doubt that for a second.
00:06:01.920 --> 00:06:04.560
But I wasn't willing to wait.
00:06:04.959 --> 00:06:07.600
It got to a point where I was like, all right, well, this is stupid.
00:06:07.759 --> 00:06:18.240
Like I can keep going and and you know, eventually figure it out maybe five, ten years from now, am I really gonna wait that long to put on like to create my espresso blend?
00:06:18.560 --> 00:06:22.399
Or I could find a professional, someone to help me.
00:06:22.639 --> 00:06:28.879
So this way they can close that gap and I could actually, I could have the thing I want sooner.
00:06:29.439 --> 00:06:37.120
That's when I desire to hire, I decided to hire one of the, if not the best espresso consultant in the world.
00:06:37.439 --> 00:06:40.560
Which brings me to point number three.
00:06:41.199 --> 00:06:45.839
You're be realistic with what you expect, with your expectations, right?
00:06:45.920 --> 00:06:46.639
What does that mean?
00:06:46.800 --> 00:06:47.839
Be realistic with it.
00:06:47.920 --> 00:06:52.000
Let's look at the opposite of what being realistic means, right?
00:06:52.160 --> 00:06:56.240
So me wanting the espresso blend and I want it by next week, right?
00:06:56.399 --> 00:07:00.319
Is that real realistic for me to say that I want it one week, one month?
00:07:01.040 --> 00:07:01.759
Maybe, right?
00:07:01.839 --> 00:07:06.000
Nothing's impossible, but without taking the steps, right?
00:07:06.240 --> 00:07:09.439
How could I possibly create that espresso blend?
00:07:09.759 --> 00:07:11.279
It's gonna cost me a shit ton, right?
00:07:11.360 --> 00:07:15.680
Because the amount of coffee I would have to burn through just trying to figure out certain concepts.
00:07:16.800 --> 00:07:23.040
And being realistic was one with is being realistic with the time, like how long is it gonna take?
00:07:24.319 --> 00:07:39.519
Another example in my own life is creating a freedom lifestyle where like I wanted to inspire people to live more presently in the in the in their moment with their coffee, but also to go after the dreams that they have and to savor life, right?
00:07:39.680 --> 00:07:41.680
One's the moment, one is life.
00:07:41.920 --> 00:07:48.240
And so, in order for me to set that up, it requires me to learn a lot of different skills.
00:07:48.560 --> 00:07:52.879
And um, you know, and I I wanted I wanted it yesterday, to be honest with you.
00:07:53.120 --> 00:07:56.240
But nevertheless, I don't put off living, I'm still taking trips.
00:07:56.480 --> 00:08:01.600
But the point I'm trying to make in telling you that is that it is not something that's gonna happen overnight.
00:08:01.759 --> 00:08:06.240
I really, really need to develop my my skill set in order to get there.
00:08:06.800 --> 00:08:14.079
Going back to the coffee, um, so there's one is being realistic with the amount of time it's gonna take, right?
00:08:14.160 --> 00:08:20.000
I could do the coffee, you know, and for that freedom lifestyle, it may take five years, it may take ten years.
00:08:20.399 --> 00:08:22.000
It could take longer than that, right?
00:08:22.079 --> 00:08:24.319
I'm getting ready to step out with my beverage.
00:08:24.480 --> 00:08:26.639
That's gonna definitely keep me here for a while.
00:08:27.439 --> 00:08:37.360
So it's be stupid to just get mad at myself and to beat myself up because I am not there yet, right?
00:08:37.519 --> 00:08:38.960
It would be unrealistic.
00:08:39.519 --> 00:08:46.320
Now let's talk about what the other things that you can't control, such as people with regard to the espresso.
00:08:46.559 --> 00:08:54.240
When I decided that uh I was going to make my espresso, that this was gonna be the year that I stepped out with my Italian espresso.
00:08:54.879 --> 00:08:56.559
I was like, who can I call?
00:08:56.639 --> 00:08:57.840
I said, I mean I took a massive action.
00:08:57.919 --> 00:09:06.960
I emailed all of my uh bunch of contacts that I had in Italy, and they were like, This, you know, they gave me like you gotta speak with this person, he's the number one.
00:09:07.200 --> 00:09:13.279
And so I I contacted that person, and they were like, no, no, no, it's not possible.
00:09:13.440 --> 00:09:15.919
There's there's no he doesn't have any room in a schedule.
00:09:16.000 --> 00:09:18.320
I was like, Well, I'm willing to wait, right?
00:09:18.399 --> 00:09:22.879
Like this was I had to be almost a year out, and I'm like, I'm willing to wait.
00:09:23.039 --> 00:09:28.639
And so I kept emailing, emailing, and I was getting so angry at their lack of response.
00:09:28.720 --> 00:09:32.480
I'm like, what kind of business are you running where you don't even respond?
00:09:32.639 --> 00:09:35.440
It takes you weeks to respond to an email.
00:09:35.679 --> 00:09:40.080
And you know, like I'm trying to pay you and I'm willing to pay a premium, right?
00:09:40.240 --> 00:09:48.879
And this person normally works with like the biggest of the Italian espresso companies, and here I am, you know, small guy, but it that is not the point.
00:09:49.039 --> 00:09:54.320
The point is like I'm still paying the premium, the same dollar amount that these giant companies would.
00:09:54.480 --> 00:09:56.799
And actually, I think I might have paid even more.
00:09:57.279 --> 00:10:03.600
But the point I was trying to make is that I kept following up and following up and following up, and yeah, I got freaking pissed, man.
00:10:03.759 --> 00:10:04.480
I was pissed.
00:10:04.559 --> 00:10:11.200
I got my change, had to change my tone in some of those emails because I'm like, dude, this is not a way to run your business.
00:10:11.440 --> 00:10:20.960
But then I realized that being uh Italian and having dealt with the uh some people in the industry, that it's kind of a theme that happens there, right?
00:10:21.120 --> 00:10:23.440
It's not gonna happen when I want to happen.
00:10:23.519 --> 00:10:24.879
It's when they're good and ready.
00:10:25.039 --> 00:10:28.320
It's happened with this person, it's happened with the equipment I've purchased.
00:10:28.559 --> 00:10:33.519
So I I learned that I had to accept that, but I tried to push as much as I can.
00:10:33.840 --> 00:10:35.840
And then there's an opening that came up.
00:10:36.159 --> 00:10:41.279
He had to be this this uh consultant had to be in Italy because his visa expired.
00:10:41.360 --> 00:10:44.799
So rather he's normally consulting all around the world, right?
00:10:45.039 --> 00:10:46.960
Very difficult to nail him down to one place.
00:10:47.039 --> 00:10:48.639
That's probably why it took so long.
00:10:48.960 --> 00:10:51.679
But now he had to be in his hometown.
00:10:51.919 --> 00:10:56.159
So that and so they emailed me and said, Listen, all right, we have two weeks in April, right?
00:10:56.240 --> 00:10:57.600
I was like, done, done.
00:10:57.759 --> 00:10:59.200
All right, two weeks in April.
00:10:59.279 --> 00:11:03.679
I will move my schedule, I'll do everything I can to make that work.
00:11:04.799 --> 00:11:11.200
And as a result, I went there, I learned some very, very key distinctions that will help me in my espresso.
00:11:11.679 --> 00:11:15.039
Came back home, roasted espresso, several of them.
00:11:15.360 --> 00:11:18.320
And am I where I want to be?
00:11:18.399 --> 00:11:28.000
I'm close, I'm pretty close, but there are some uh some learnings that I need to apply and I want to test out.
00:11:28.240 --> 00:11:39.440
And it's kind of been the whole process since I started roasting coffee was testing, testing, testing, testing, testing to see what works and develop my own style and then then stick with it.
00:11:39.679 --> 00:11:41.200
So now that I'm back, right?
00:11:41.279 --> 00:11:46.960
I I worked with this consultant, I'm back here, I'm making my espresso, and I'm like, well, this should I should have this by now.
00:11:47.120 --> 00:11:51.919
Like, why am I not why is it not here in its perfect form?
00:11:52.879 --> 00:11:54.080
That's gonna take time.
00:11:54.240 --> 00:11:55.840
Again, being realistic with it, right?
00:11:56.000 --> 00:12:01.440
I went from his machinery that I was roasting on to new machinery now that I'm roasting on.
00:12:01.600 --> 00:12:07.759
There's no freaking way I could possibly replicate them because they're two different machines, two completely different setups, right?
00:12:08.159 --> 00:12:11.279
There is, if you know coffee roasting, it's very intricate.
00:12:11.440 --> 00:12:16.559
Like the stack run, everything matters and every variable changes the roast.
00:12:16.799 --> 00:12:22.960
So I had to learn that I'm learning this new machine, but it didn't step stop me from taking action.
00:12:23.200 --> 00:12:30.879
As a result of that, I started just testing out, and I'm at a point now where I wouldn't sell the coffee if I didn't think it was good or if I wasn't happy with it.
00:12:31.039 --> 00:12:32.879
If I wasn't happy with it, I would have dumped it.
00:12:32.960 --> 00:12:37.279
I don't care how much coffee I would have wasted, how much it would have cost, I would have dumped it.
00:12:37.360 --> 00:12:38.799
But I put a product out there.
00:12:38.960 --> 00:12:45.039
I applied what I learned, I put a product out there, and it was good enough for me to be proud of.
00:12:45.360 --> 00:12:47.360
But I'm still working on improving that.
00:12:47.600 --> 00:12:47.919
Right.
00:12:48.000 --> 00:13:03.200
And again, going back to the realism is that it could I could develop that in next week when I go to roast, like when I test out this new uh this new methodology that I'm tweaking, it could happen next week, or it could take months or years from now.
00:13:03.679 --> 00:13:05.279
But I'm sticking with it.
00:13:05.519 --> 00:13:15.679
And I'll leave you with this last thing because if um if you looked at my life and you said, well, he seems to have discipline and he just keeps on going.
00:13:15.840 --> 00:13:18.159
Like, how does he how does he do it?
00:13:18.480 --> 00:13:27.440
I'll tell you, there's this one story that I had heard uh one of my coaches told me that stuck with me from the moment he told me that it literally stuck in my mind.
00:13:28.000 --> 00:13:40.240
And it was a story about um a person who, and I'm gonna paraphrase this, I'm gonna butcher it too, um, who had I get uh who is uh had a farm and he left his farm to look for diamonds.
00:13:40.399 --> 00:13:43.360
So he sold the farm, went out there, searched.
00:13:43.519 --> 00:13:49.039
The person who bought his farm ended up have finding diamonds on the farm.
00:13:49.279 --> 00:13:56.320
So the guy went out there and he was searching, searching, searching, only to realize that he had the diamonds right there, right in front of his nose.
00:13:56.399 --> 00:14:00.960
He had been digging on his property, but apparently he didn't dig far enough.
00:14:01.200 --> 00:14:03.039
So it's similar with your life.
00:14:03.200 --> 00:14:06.559
And I always made the the it I always thought about it.
00:14:06.639 --> 00:14:08.080
Well, you know, you could be so close.
00:14:08.159 --> 00:14:11.759
They said like uh two millimeters from your success, right?
00:14:11.840 --> 00:14:18.320
It only takes a little bit to get above and beyond, like the uh let me let me say it differently.
00:14:18.559 --> 00:14:28.559
You know, the results you want, you want extraordinary results, it's only like about a pinch more than what someone who is getting very good results is doing, right?
00:14:28.720 --> 00:14:31.440
Exemplary is literally only that little bit.
00:14:31.759 --> 00:14:36.320
And so it's the idea of not quitting right before the finish line.
00:14:36.639 --> 00:14:38.480
Because you don't know when the finish line is, right?
00:14:38.639 --> 00:14:50.480
It could be right in front of you, you could be right at that that about to step the toe over, and all of a sudden you quit and and then you lost it when you were right there.
00:14:51.279 --> 00:15:06.399
So that was one of the things that is always stuck in my mind, and as a result of that, even when it freaking sucks and it's hard, which it is most of the time, if I'm honest with you, I remember that and it keeps me moving forward.
00:15:07.440 --> 00:15:16.639
So think of something in your life, think of something maybe you're having extreme difficulty with now and just honor it, right?
00:15:16.720 --> 00:15:18.240
It it's not meant to be easy.
00:15:18.480 --> 00:15:21.360
You want something you don't have, it's not gonna be easy.
00:15:21.759 --> 00:15:25.840
But just honor it and push forward anyways.
00:15:26.639 --> 00:15:42.159
Touch upon things, make sure you have, you know, that you're you're being you have a clear vision, make sure that you're moving forward towards it in with some kind of action, doesn't matter how big or small, and then make sure you're being realistic with your expectations.
00:15:42.320 --> 00:15:47.200
So this way you don't stress yourself out before you even, you know, and and quit before you even start.
00:15:47.440 --> 00:15:48.720
So that is all I've got for you guys.
00:15:49.120 --> 00:15:52.960
I hope this helps you in all of your dreams because it applies to everything, right?
00:15:53.039 --> 00:16:03.679
It applies you want to you want to become a world traveler, you want to uh start your own business, you want to start your own family, but you're not even dating anyone yet.
00:16:04.000 --> 00:16:05.840
It applies to everything.
00:16:06.000 --> 00:16:12.080
So I hope this helps you just keep heart to keep on going.
00:16:13.120 --> 00:16:21.279
And I I hope that one day you will eventually get to whatever it is that you desire, so long as you are willing to work for it.
00:16:21.600 --> 00:16:28.720
And lastly, just to remember that life is happening now, to make sure that you savor that moment, get your cup of coffee in hand.
00:16:29.039 --> 00:16:42.000
I'm here with the cup in hand, and just remember that life is a gift, life is beautiful, and not to let the day go by because you're you're so busy in the pursuit that you're letting the beauty around you pass you by.
00:16:42.320 --> 00:16:48.960
So connect with that moment, do something that makes you truly happy, that brings a smile to your face, and push forward.
00:16:49.120 --> 00:16:50.960
Hope you enjoyed this episode here.
00:16:51.120 --> 00:17:00.960
If you did, please leave a comment, hit that subscribe button, share it with someone whom you feel is maybe beating themselves up because they're not there yet, and give this to them.
00:17:01.039 --> 00:17:03.519
Say, you know what, just sit relax a little bit, listen to this guy.
00:17:03.600 --> 00:17:06.480
He he's been with it for a while, he knows what he's talking about.
00:17:06.720 --> 00:17:11.759
And hopefully this will help them overcome whatever mental obstacle that they are facing.
00:17:11.920 --> 00:17:13.359
So that is all I've got for you guys today.
00:17:13.519 --> 00:17:14.880
Hope you enjoyed this episode here.
00:17:14.960 --> 00:17:17.519
If you did, please hit that subscribe button again.
00:17:17.759 --> 00:17:23.519
And remember, you'll only get one life live fully, live passionately, and most of all, live now.
00:17:23.680 --> 00:17:26.000
God bless you guys, and I will see you again soon.
00:00:01.439 --> 00:00:08.240
Most people spend their entire life stressed without ever giving a single thought as to what it is they really want and what's important.
00:00:09.279 --> 00:00:14.560
See how we hear the copy of all the noise connecting you to yourself and the life that you were meant to live.
00:00:15.119 --> 00:00:17.839
I used to live away the copper job and I hate it.
00:00:18.000 --> 00:00:20.719
But I broke through the source of the noise because too much.
00:00:22.000 --> 00:00:24.079
As a result, I am my own coffee company.
00:00:24.239 --> 00:00:25.440
I'm just supposed to company.
00:00:25.920 --> 00:00:26.879
And I get this craft.
00:00:28.399 --> 00:00:30.879
You too late a life that you want to do.
00:00:36.240 --> 00:00:37.759
I'm your host on the rouse.
00:00:40.399 --> 00:00:41.439
One line.
00:00:51.679 --> 00:00:52.640
Good morning guys.
00:00:52.799 --> 00:00:56.399
Donnie Rouse here, and uh today I want to talk about perseverance.
00:00:56.719 --> 00:01:14.480
Going that extra mile because I feel like um if I know, I mean, when I say I feel, I say from my own experience, I know that uh when I'm going towards something, sometimes I make the journey there so difficult, like I'm pushing a giant boulder uphill.
00:01:14.719 --> 00:01:16.640
But it doesn't always have to be that way.
00:01:16.879 --> 00:01:25.920
And we also have to know, like, when we are being realistic with our expectations towards whatever it is we want to we want in our life.
00:01:26.159 --> 00:01:37.439
And I'll I'm gonna go over these three things about perseverance, and I'm just gonna go right into the story and explain it so this way you can ref see the reflection in my life and apply it to your own.
00:01:37.599 --> 00:01:43.439
So the first of these, if you want to persevere, you have to know what it is you were going for, right?
00:01:43.519 --> 00:01:44.959
What is it that you want?
00:01:45.280 --> 00:01:47.519
Do you know and do you know with clarity?
00:01:48.000 --> 00:01:55.120
So when you understand and you know with clarity, that is the pull, that is the magnet that pulls you forward.
00:01:55.599 --> 00:02:00.879
Think of a time when you were going after something, but you had a very, very vague understanding.
00:02:01.680 --> 00:02:04.159
How much did you feel that magnetic pull?
00:02:04.400 --> 00:02:09.599
How real did the result feel on your journey there?
00:02:09.919 --> 00:02:15.360
And I guess the last question is did you complete it with that vagueness of what you wanted?
00:02:15.520 --> 00:02:19.199
Did you finish the objective, what you were going towards?
00:02:20.319 --> 00:02:34.080
Now, there is a possibility that in the process, and I'm not gonna knock this, in the process of actually pursuing something, we get clarity in the process, so long as we're setting the intention to get more clarity on the way.
00:02:34.319 --> 00:02:37.120
That's just kind of one of the things that happens with life.
00:02:37.360 --> 00:02:41.680
Now, but let's contrast that with knowing what exactly it is you want.
00:02:42.400 --> 00:02:49.680
When you know exactly what it is you want and you're constantly fixed on it, now all of a sudden, when times get tough and they will get tough, right?
00:02:49.840 --> 00:02:52.800
Any goal that requires you to stretch is gonna get tough.
00:02:53.039 --> 00:02:56.000
You want something that you don't have, it's gonna get tough.
00:02:56.479 --> 00:03:02.400
You need to know what it is you want with clarity because with that clarity, with that image in your mind comes emotion.
00:03:02.560 --> 00:03:06.080
And it really is the emotion that is going to pull you through.
00:03:06.319 --> 00:03:16.080
When I think about my uh in my own life, I mean, most recently was a um the desire to create an espresso blend, right?
00:03:16.319 --> 00:03:22.800
I've I've created blends of for espresso, but they were never what I would say Italian espresso, right?
00:03:22.879 --> 00:03:25.759
Because there's a whole different methodology when you're talking about espresso.
00:03:25.840 --> 00:03:34.080
There's like the blend, how the roasting style, like the how dark you take it, as well as how you're developing the coffee at different stages of the roasting process.
00:03:34.319 --> 00:03:41.360
So, you know, and then I never I always had this dream, but for a while it almost seemed out of reach.
00:03:41.680 --> 00:03:48.800
Because I'm like, well, I if I'm gonna learn, I have to go to Italy to do this because who will who better to learn than the Italians?
00:03:49.199 --> 00:03:55.039
And I'd spoken to enough people here, and the methodology just the methodology just didn't make sense to me.
00:03:55.280 --> 00:03:56.319
But I knew what I wanted.
00:03:56.479 --> 00:03:57.520
I knew exactly what I wanted.
00:03:57.599 --> 00:04:02.719
I wanted to create my own espresso blend to rival the best of the Italian espresso.
00:04:03.199 --> 00:04:04.719
And also I wanted it to be fresh.
00:04:04.800 --> 00:04:08.800
That's one of the reasons why I was doing it because you can't get a fresh Italian espresso here.
00:04:08.960 --> 00:04:16.480
It's all by the time you get it, it's like half a year old and it's lost all the its precious gas of the crema, perseverance sucks.
00:04:16.879 --> 00:04:31.920
Um, but I knew what I wanted, and this has been one of the goals since I started in coffee over uh, well, I mean, my own business for 15 years now, just to give you an idea as never giving up, never letting that that dream wane.
00:04:32.240 --> 00:04:35.519
And now I am closer to that result, right?
00:04:35.600 --> 00:04:44.079
I've done the uh I've done taken big action and I've created my blend, and I'm at a place where the the blend I made is actually quite good.
00:04:44.319 --> 00:04:45.839
It's not there yet.
00:04:46.160 --> 00:04:55.600
So it's again keeping that vision in mind of what it is that I want for that espresso and moving forward, which brings me to step number two, action.
00:04:56.959 --> 00:05:00.959
Are you taking action towards what it is that you want?
00:05:01.600 --> 00:05:07.920
Now, if you're not taking action and you're not fixed your sights on what it is you want, you're not gonna go very far.
00:05:08.480 --> 00:05:14.319
So, in order to do anything, it's important to get in motion so this way you could start to create momentum.
00:05:15.360 --> 00:05:24.959
When I decided, like when I really decided that I was gonna create my espresso blend, for example, like I had been, you know, I'd been hemming and hauling, I've been trying to figure it out my own.
00:05:25.040 --> 00:05:26.800
And there's a couple ways of doing this, right?
00:05:26.879 --> 00:05:31.199
With anything in life, you could figure it out on your own, right?
00:05:31.360 --> 00:05:36.560
It's uh you know, I guess less expensive, so to speak, up front, but it takes longer.
00:05:36.720 --> 00:05:43.680
And I will willing to say that it takes it costs a lot more too, because you have to pay your dues in learning.
00:05:44.240 --> 00:05:50.160
Or you could pay someone professional to help you outdo it for you and cut that time in half.
00:05:51.040 --> 00:05:59.199
I had been doing this for quite a while at it, and I was, you know what, I I know if I were to just stick with it, I could eventually figure it out.
00:05:59.279 --> 00:06:01.199
I don't doubt that for a second.
00:06:01.920 --> 00:06:04.560
But I wasn't willing to wait.
00:06:04.959 --> 00:06:07.600
It got to a point where I was like, all right, well, this is stupid.
00:06:07.759 --> 00:06:18.240
Like I can keep going and and you know, eventually figure it out maybe five, ten years from now, am I really gonna wait that long to put on like to create my espresso blend?
00:06:18.560 --> 00:06:22.399
Or I could find a professional, someone to help me.
00:06:22.639 --> 00:06:28.879
So this way they can close that gap and I could actually, I could have the thing I want sooner.
00:06:29.439 --> 00:06:37.120
That's when I desire to hire, I decided to hire one of the, if not the best espresso consultant in the world.
00:06:37.439 --> 00:06:40.560
Which brings me to point number three.
00:06:41.199 --> 00:06:45.839
You're be realistic with what you expect, with your expectations, right?
00:06:45.920 --> 00:06:46.639
What does that mean?
00:06:46.800 --> 00:06:47.839
Be realistic with it.
00:06:47.920 --> 00:06:52.000
Let's look at the opposite of what being realistic means, right?
00:06:52.160 --> 00:06:56.240
So me wanting the espresso blend and I want it by next week, right?
00:06:56.399 --> 00:07:00.319
Is that real realistic for me to say that I want it one week, one month?
00:07:01.040 --> 00:07:01.759
Maybe, right?
00:07:01.839 --> 00:07:06.000
Nothing's impossible, but without taking the steps, right?
00:07:06.240 --> 00:07:09.439
How could I possibly create that espresso blend?
00:07:09.759 --> 00:07:11.279
It's gonna cost me a shit ton, right?
00:07:11.360 --> 00:07:15.680
Because the amount of coffee I would have to burn through just trying to figure out certain concepts.
00:07:16.800 --> 00:07:23.040
And being realistic was one with is being realistic with the time, like how long is it gonna take?
00:07:24.319 --> 00:07:39.519
Another example in my own life is creating a freedom lifestyle where like I wanted to inspire people to live more presently in the in the in their moment with their coffee, but also to go after the dreams that they have and to savor life, right?
00:07:39.680 --> 00:07:41.680
One's the moment, one is life.
00:07:41.920 --> 00:07:48.240
And so, in order for me to set that up, it requires me to learn a lot of different skills.
00:07:48.560 --> 00:07:52.879
And um, you know, and I I wanted I wanted it yesterday, to be honest with you.
00:07:53.120 --> 00:07:56.240
But nevertheless, I don't put off living, I'm still taking trips.
00:07:56.480 --> 00:08:01.600
But the point I'm trying to make in telling you that is that it is not something that's gonna happen overnight.
00:08:01.759 --> 00:08:06.240
I really, really need to develop my my skill set in order to get there.
00:08:06.800 --> 00:08:14.079
Going back to the coffee, um, so there's one is being realistic with the amount of time it's gonna take, right?
00:08:14.160 --> 00:08:20.000
I could do the coffee, you know, and for that freedom lifestyle, it may take five years, it may take ten years.
00:08:20.399 --> 00:08:22.000
It could take longer than that, right?
00:08:22.079 --> 00:08:24.319
I'm getting ready to step out with my beverage.
00:08:24.480 --> 00:08:26.639
That's gonna definitely keep me here for a while.
00:08:27.439 --> 00:08:37.360
So it's be stupid to just get mad at myself and to beat myself up because I am not there yet, right?
00:08:37.519 --> 00:08:38.960
It would be unrealistic.
00:08:39.519 --> 00:08:46.320
Now let's talk about what the other things that you can't control, such as people with regard to the espresso.
00:08:46.559 --> 00:08:54.240
When I decided that uh I was going to make my espresso, that this was gonna be the year that I stepped out with my Italian espresso.
00:08:54.879 --> 00:08:56.559
I was like, who can I call?
00:08:56.639 --> 00:08:57.840
I said, I mean I took a massive action.
00:08:57.919 --> 00:09:06.960
I emailed all of my uh bunch of contacts that I had in Italy, and they were like, This, you know, they gave me like you gotta speak with this person, he's the number one.
00:09:07.200 --> 00:09:13.279
And so I I contacted that person, and they were like, no, no, no, it's not possible.
00:09:13.440 --> 00:09:15.919
There's there's no he doesn't have any room in a schedule.
00:09:16.000 --> 00:09:18.320
I was like, Well, I'm willing to wait, right?
00:09:18.399 --> 00:09:22.879
Like this was I had to be almost a year out, and I'm like, I'm willing to wait.
00:09:23.039 --> 00:09:28.639
And so I kept emailing, emailing, and I was getting so angry at their lack of response.
00:09:28.720 --> 00:09:32.480
I'm like, what kind of business are you running where you don't even respond?
00:09:32.639 --> 00:09:35.440
It takes you weeks to respond to an email.
00:09:35.679 --> 00:09:40.080
And you know, like I'm trying to pay you and I'm willing to pay a premium, right?
00:09:40.240 --> 00:09:48.879
And this person normally works with like the biggest of the Italian espresso companies, and here I am, you know, small guy, but it that is not the point.
00:09:49.039 --> 00:09:54.320
The point is like I'm still paying the premium, the same dollar amount that these giant companies would.
00:09:54.480 --> 00:09:56.799
And actually, I think I might have paid even more.
00:09:57.279 --> 00:10:03.600
But the point I was trying to make is that I kept following up and following up and following up, and yeah, I got freaking pissed, man.
00:10:03.759 --> 00:10:04.480
I was pissed.
00:10:04.559 --> 00:10:11.200
I got my change, had to change my tone in some of those emails because I'm like, dude, this is not a way to run your business.
00:10:11.440 --> 00:10:20.960
But then I realized that being uh Italian and having dealt with the uh some people in the industry, that it's kind of a theme that happens there, right?
00:10:21.120 --> 00:10:23.440
It's not gonna happen when I want to happen.
00:10:23.519 --> 00:10:24.879
It's when they're good and ready.
00:10:25.039 --> 00:10:28.320
It's happened with this person, it's happened with the equipment I've purchased.
00:10:28.559 --> 00:10:33.519
So I I learned that I had to accept that, but I tried to push as much as I can.
00:10:33.840 --> 00:10:35.840
And then there's an opening that came up.
00:10:36.159 --> 00:10:41.279
He had to be this this uh consultant had to be in Italy because his visa expired.
00:10:41.360 --> 00:10:44.799
So rather he's normally consulting all around the world, right?
00:10:45.039 --> 00:10:46.960
Very difficult to nail him down to one place.
00:10:47.039 --> 00:10:48.639
That's probably why it took so long.
00:10:48.960 --> 00:10:51.679
But now he had to be in his hometown.
00:10:51.919 --> 00:10:56.159
So that and so they emailed me and said, Listen, all right, we have two weeks in April, right?
00:10:56.240 --> 00:10:57.600
I was like, done, done.
00:10:57.759 --> 00:10:59.200
All right, two weeks in April.
00:10:59.279 --> 00:11:03.679
I will move my schedule, I'll do everything I can to make that work.
00:11:04.799 --> 00:11:11.200
And as a result, I went there, I learned some very, very key distinctions that will help me in my espresso.
00:11:11.679 --> 00:11:15.039
Came back home, roasted espresso, several of them.
00:11:15.360 --> 00:11:18.320
And am I where I want to be?
00:11:18.399 --> 00:11:28.000
I'm close, I'm pretty close, but there are some uh some learnings that I need to apply and I want to test out.
00:11:28.240 --> 00:11:39.440
And it's kind of been the whole process since I started roasting coffee was testing, testing, testing, testing, testing to see what works and develop my own style and then then stick with it.
00:11:39.679 --> 00:11:41.200
So now that I'm back, right?
00:11:41.279 --> 00:11:46.960
I I worked with this consultant, I'm back here, I'm making my espresso, and I'm like, well, this should I should have this by now.
00:11:47.120 --> 00:11:51.919
Like, why am I not why is it not here in its perfect form?
00:11:52.879 --> 00:11:54.080
That's gonna take time.
00:11:54.240 --> 00:11:55.840
Again, being realistic with it, right?
00:11:56.000 --> 00:12:01.440
I went from his machinery that I was roasting on to new machinery now that I'm roasting on.
00:12:01.600 --> 00:12:07.759
There's no freaking way I could possibly replicate them because they're two different machines, two completely different setups, right?
00:12:08.159 --> 00:12:11.279
There is, if you know coffee roasting, it's very intricate.
00:12:11.440 --> 00:12:16.559
Like the stack run, everything matters and every variable changes the roast.
00:12:16.799 --> 00:12:22.960
So I had to learn that I'm learning this new machine, but it didn't step stop me from taking action.
00:12:23.200 --> 00:12:30.879
As a result of that, I started just testing out, and I'm at a point now where I wouldn't sell the coffee if I didn't think it was good or if I wasn't happy with it.
00:12:31.039 --> 00:12:32.879
If I wasn't happy with it, I would have dumped it.
00:12:32.960 --> 00:12:37.279
I don't care how much coffee I would have wasted, how much it would have cost, I would have dumped it.
00:12:37.360 --> 00:12:38.799
But I put a product out there.
00:12:38.960 --> 00:12:45.039
I applied what I learned, I put a product out there, and it was good enough for me to be proud of.
00:12:45.360 --> 00:12:47.360
But I'm still working on improving that.
00:12:47.600 --> 00:12:47.919
Right.
00:12:48.000 --> 00:13:03.200
And again, going back to the realism is that it could I could develop that in next week when I go to roast, like when I test out this new uh this new methodology that I'm tweaking, it could happen next week, or it could take months or years from now.
00:13:03.679 --> 00:13:05.279
But I'm sticking with it.
00:13:05.519 --> 00:13:15.679
And I'll leave you with this last thing because if um if you looked at my life and you said, well, he seems to have discipline and he just keeps on going.
00:13:15.840 --> 00:13:18.159
Like, how does he how does he do it?
00:13:18.480 --> 00:13:27.440
I'll tell you, there's this one story that I had heard uh one of my coaches told me that stuck with me from the moment he told me that it literally stuck in my mind.
00:13:28.000 --> 00:13:40.240
And it was a story about um a person who, and I'm gonna paraphrase this, I'm gonna butcher it too, um, who had I get uh who is uh had a farm and he left his farm to look for diamonds.
00:13:40.399 --> 00:13:43.360
So he sold the farm, went out there, searched.
00:13:43.519 --> 00:13:49.039
The person who bought his farm ended up have finding diamonds on the farm.
00:13:49.279 --> 00:13:56.320
So the guy went out there and he was searching, searching, searching, only to realize that he had the diamonds right there, right in front of his nose.
00:13:56.399 --> 00:14:00.960
He had been digging on his property, but apparently he didn't dig far enough.
00:14:01.200 --> 00:14:03.039
So it's similar with your life.
00:14:03.200 --> 00:14:06.559
And I always made the the it I always thought about it.
00:14:06.639 --> 00:14:08.080
Well, you know, you could be so close.
00:14:08.159 --> 00:14:11.759
They said like uh two millimeters from your success, right?
00:14:11.840 --> 00:14:18.320
It only takes a little bit to get above and beyond, like the uh let me let me say it differently.
00:14:18.559 --> 00:14:28.559
You know, the results you want, you want extraordinary results, it's only like about a pinch more than what someone who is getting very good results is doing, right?
00:14:28.720 --> 00:14:31.440
Exemplary is literally only that little bit.
00:14:31.759 --> 00:14:36.320
And so it's the idea of not quitting right before the finish line.
00:14:36.639 --> 00:14:38.480
Because you don't know when the finish line is, right?
00:14:38.639 --> 00:14:50.480
It could be right in front of you, you could be right at that that about to step the toe over, and all of a sudden you quit and and then you lost it when you were right there.
00:14:51.279 --> 00:15:06.399
So that was one of the things that is always stuck in my mind, and as a result of that, even when it freaking sucks and it's hard, which it is most of the time, if I'm honest with you, I remember that and it keeps me moving forward.
00:15:07.440 --> 00:15:16.639
So think of something in your life, think of something maybe you're having extreme difficulty with now and just honor it, right?
00:15:16.720 --> 00:15:18.240
It it's not meant to be easy.
00:15:18.480 --> 00:15:21.360
You want something you don't have, it's not gonna be easy.
00:15:21.759 --> 00:15:25.840
But just honor it and push forward anyways.
00:15:26.639 --> 00:15:42.159
Touch upon things, make sure you have, you know, that you're you're being you have a clear vision, make sure that you're moving forward towards it in with some kind of action, doesn't matter how big or small, and then make sure you're being realistic with your expectations.
00:15:42.320 --> 00:15:47.200
So this way you don't stress yourself out before you even, you know, and and quit before you even start.
00:15:47.440 --> 00:15:48.720
So that is all I've got for you guys.
00:15:49.120 --> 00:15:52.960
I hope this helps you in all of your dreams because it applies to everything, right?
00:15:53.039 --> 00:16:03.679
It applies you want to you want to become a world traveler, you want to uh start your own business, you want to start your own family, but you're not even dating anyone yet.
00:16:04.000 --> 00:16:05.840
It applies to everything.
00:16:06.000 --> 00:16:12.080
So I hope this helps you just keep heart to keep on going.
00:16:13.120 --> 00:16:21.279
And I I hope that one day you will eventually get to whatever it is that you desire, so long as you are willing to work for it.
00:16:21.600 --> 00:16:28.720
And lastly, just to remember that life is happening now, to make sure that you savor that moment, get your cup of coffee in hand.
00:16:29.039 --> 00:16:42.000
I'm here with the cup in hand, and just remember that life is a gift, life is beautiful, and not to let the day go by because you're you're so busy in the pursuit that you're letting the beauty around you pass you by.
00:16:42.320 --> 00:16:48.960
So connect with that moment, do something that makes you truly happy, that brings a smile to your face, and push forward.
00:16:49.120 --> 00:16:50.960
Hope you enjoyed this episode here.
00:16:51.120 --> 00:17:00.960
If you did, please leave a comment, hit that subscribe button, share it with someone whom you feel is maybe beating themselves up because they're not there yet, and give this to them.
00:17:01.039 --> 00:17:03.519
Say, you know what, just sit relax a little bit, listen to this guy.
00:17:03.600 --> 00:17:06.480
He he's been with it for a while, he knows what he's talking about.
00:17:06.720 --> 00:17:11.759
And hopefully this will help them overcome whatever mental obstacle that they are facing.
00:17:11.920 --> 00:17:13.359
So that is all I've got for you guys today.
00:17:13.519 --> 00:17:14.880
Hope you enjoyed this episode here.
00:17:14.960 --> 00:17:17.519
If you did, please hit that subscribe button again.
00:17:17.759 --> 00:17:23.519
And remember, you'll only get one life live fully, live passionately, and most of all, live now.
00:17:23.680 --> 00:17:26.000
God bless you guys, and I will see you again soon.
