ABOUT THIS EPISODE
Most PTs slow down in December, but the smartest trainers use it to fill their pipeline so January becomes their biggest month of the year. In this episode, I break down the exact strategy I used to generate 700 leads in 30 days across three gym locations all using a simple, high-engagement New Year giveaway that any trainer can replicate.
You’ll learn the mindset shift that stops trainers from “going quiet” in December, how to combine gym-floor marketing with social media for explosive lead flow, and the step-by-step system for turning 100–700 leads into 10–15+ new clients in January. From structuring your hamper, to what to post, to exactly how to call and convert your runner-up prizes, I cover the whole process.If you want to dominate the holiday period and set yourself up for a massive start to 2026, this is the episode you need.
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