ABOUT THIS EPISODE
EPISODE SUMMARY
In this episode, Scott discusses the power of storytelling in organisations with Des Moore and Shelly Hayward from The Cumberland Building Society.
They explore the importance of a common narrative during transformation, the co-creation process that engaged employees, and the significance of events like Cumberland Calling in celebrating the organisation's story.
The conversation emphasises the need for authenticity, emotional connection, and the ongoing evolution of the narrative as the organisation continues its journey.
KEY TAKEAWAYS- Storytelling is critical for effective communication in organisations.
- A common narrative helps unify employees during transformation.
- Co-creation of the story fosters ownership and engagement.
- Emotional connection is key to engaging employees.
- Leadership involvement ensures authenticity and inspires trust.
- 00:00 Introduction to Storytelling in Organisations
- 02:19 Transformation Journey at Cumberland Building Society
- 07:10 The Importance of a Common Narrative
- 10:34 Co-Creation of the Cumberland Story
- 16:47 Cumberland Calling: Celebrating the Story
- 21:52 Engaging Leaders and Customers in the Narrative
- 27:15 The Positivity: Celebrating Pride in the Organisation
- 32:17 Continuing the Story: Future Directions
English
United States
IN THIS EPISODE
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of Building Better Cultures.
OTHER EPISODES IN THIS PODCAST
In this episode of Building Better Cultures, Scott McInnes talks to Alan Stracey, a certified ADHD Coach and Founder of WhereFocusGoes, to explore the nuanced world of neurodiversity. They discuss how understanding and accommodating neurodivergent conditions can transform workplace culture and unl…
In this week's episode, Scott McInnes sits down with Christine Armstrong, to dive deep into the critical importance of connection in the workplace. Together they explore how workplace trends have eroded relationships and the role of intentionality in creating a thriving organisational culture.
Ch…
In this week's episode, host Scott McInnes has an insightful conversation with Stephen Baer, founder of Engagency, as they explore the core principles behind building resilient organisational cultures that thrive on trust, purpose, and people-centered leadership.
In this episode, you'll learn:…
In this week's episode, Scott is joined by authors Minette Norman and Karolin Helbig as they delve into practical strategies for fostering trust, vulnerability, and inclusion in organisations, and explore the nuances of psychological safety. This episode reveals how small changes can lead to profou…
In this episode, Scott McInnes welcomes Wema Hoover, founder of Be Limitless Consulting, to explore the impact of AI on leadership, culture, and work. They discuss how organisations can leverage AI while maintaining a human-centered approach, fostering innovation, and managing change across genera…
Disclaimer: The podcast and artwork embedded on this page are from Inspiring Change, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
