The Coach Who Would Not Sell – In Just 7 Minutes with Annie P. Ruggles









Discover how having the shiniest marketing isn’t always going to give you the road to sales and conversions
Learn why objections are better than rejections and why you should listen to them instead of arguing
Explore the importance of making your prospects feel empowered in order for them to make a purchase

Resources/Links:
Want factual tips on how you can sell without sacrificing too much? Click here: sellcoachsell.com
Summary
Do you feel like you’ve been chucking in so much money into marketing but nothing seems to work?
Your marketing may not always be perfect and that’s okay. It’s crucial for you to listen to client objections for you to structure your marketing to what your audience wants. This can turn your promising leads into sustainable sales.
Annie P. Ruggles is the Founder of the Non-Sleazy Sales Academy, the Host of Too Legitimate to Quit, and the Author of “The Coach Who Would Not Sell”.
Dive into the world of marketing and sales as Annie shares how you can increase your sales by transforming your marketing into something audience-centric and sustainable.

Check out these episode highlights:
01:35 - Annie’s ideal client: Exhausted, over deliverers. Largely coaches, but not all. Super small businesses who have such a deep passion for service, but find that passion feels like it's in direct opposition with selling and profiting, raising their rates, negotiating, firing clients-- all that good stuff.
02:22 - The problem he helps solve: I call it the "martyrdom of over-marketing". And that is what many, many, many service-based businesses do. We've been taught, and rightly so that we need to give, and we need to solve problems.
03:37 - The symptoms of the problem: We already talked about burnout, that's a biggie. Poverty, that's a huge one. If your business isn't growing, or if you're spending more on your business and your business is making. I'm not talking about when your business is brand new.
04:53 - Clients’ common mistakes before consulting Annie: They realized too late that they need to sell. They go out and buy a sales book designed for sales pits at larger corporations and it drives them crazy.
05:54 - Annie’s Valuable Free Action (VFA): The number one piece of sales training that I absolutely hate is the school of thought that you should argue away objections. Objections are just people's misunderstandings expressed.
07:17 - Annie’s Valuable Free Resource (VFR): Want factual tips on how you can sell without sacrificing too much? Click here: sellcoachsell.com
07:52 - Q: Is selling manipulative? A: And the answer is yes! Selling is manipulative, but it's not manipulative without consent.
Tweetable Takeaways from this Episode:
“Lean into objections. Take it as an opportunity to prove value more deeply to get to know your client better.” -Annie P. RugglesClick To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Welcome, everyone, to what will be a very energetic little interview. My name is Tom Poland beaming out to you from Sunshine Coast in Australia. This is Marketing the Invisible. I'm joined today by Annie P. Ruggles! Annie, good day from Down Under. A very warm welcome! Where are you hanging out?
Annie P. Ruggles 00:26
I am right dab smack in the middle of the US in Chicago, so hi from yesterday!
Tom Poland 00:32
Because it looks like Paris at midnight in the background?
Annie P. Ruggles 00:34
You know, that's because of my van, but yes, faking France well here in drizzly gray Chicago.
Tom Poland 00:45
Well, I can understand why you might want to be in Paris at midnight, yeah. Annie P. Ruggles, in addition to being just a bowl of fun, has this really, really very,