Collaboration and Humor in Thought Leadership| Jerome Pagani & Craig Joseph | 442

It is rare that thought leadership content is well formed and well supported the moment it's born out of inspiration. How can you polish your content, and tighten up the message, to best connect with the audience you are looking to reach? Today our guests Jerome Pagani and Craig Joseph join us to share how they collaborate to strengthen each other's content and even add levity to serious topics to allow the audience a lighter read on heavy topics. Jerome Pagani is a behavioral neuroscientist and the Head of Thought Leadership, Research, and Insights at Nordic Consulting. Craig Joseph is a Pediatric doctor and Chief Medical Officer at Nordic Consulting. Finding a partner and method of collaboration for thought leadership isn't easy. Jerome and Craig share their process for creating quality content. We learn how their similar (but not overlapping) backgrounds allow them to establish a common understanding, while broadening one another's perspectives. Working in the healthcare field means having to tackle difficult topics and reach a wide audience. Craig talks about how humor helps them connect with the audience, and how they create connection and authenticity between themselves and their listeners, in order to help give specific, actionable recommendations that people can use immediately. In addition, we learn how they add a touch of humor to their content, while still treating serious topics with the respect those topics deserve. If you want to learn how to better collaborate and tailor your message and modality to your audience this episode will be sure to help. Three Key Takeaways: * Collaboration works best when all parties have a mutual understanding and are able to challenge each other's thinking. * When creating content, put yourself in the audience's mindset and think about what they would want to read or watch. *When standing up Thought Leadership as a function , make sure everyone understands the message and can communicate it clearly.