ABOUT THIS EPISODE
What does it actually take to stay in business for 30 years?
Ashley Alderson sits down with longtime boutique owner Anna Rodriguez, My Forever Cowgirl, for a full-circle conversation about building a business in Western fashion, surviving vendor shows, knowing your customer, and creating a brand people remember.
Anna shares the lessons she learned from decades on the road — from trial-and-error at shows to building a powerful denim business, creating unforgettable customer service, merchandising massive booths, and eventually bringing her daughters into the business.
You'll learn:
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The origin story behind Anna's 30-year retail business
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How she turned Western fashion into something fresh and mainstream
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What decades of vendor shows taught her about choosing the right events
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Why you don't need to fear your competition
Anna Rodriguez & My Forever Cowgirl:
Instagram:@myforevercowgirl
Website: myforevercowgirl.com
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Ashley Alderson: Instagram
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