The 4 Levels Of Marketing In Your Business

When it comes to marketing, there are four things that you need to focus on, four levels if you will.
The four levels of marketing are:
* Strategy
* Tactics
* Initiatives
* Action steps
When you hop on a webinar, when you ask your mastermind group for help, even when you start searching the web for answers and tools to grow your business, the number one source of overwhelm is when you’ve heard a whole bunch of strategies, a whole bunch of tactics, a whole bunch of initiatives, a whole bunch of actions steps -- and you don’t know the difference.
There are three reasons why this short-circuits your brain:
1. You can’t do them all
2. You can’t prioritize or figure out how to start to think about them
3. You can’t distinguish why or how it might work for your particular business
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