Lisa Nichols┃Why Your Story Is Your Greatest Competitive Advantage

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People make millions selling the sizzle when the stake ain't
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even that good. You got one job, Lisa, make it
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sizzle and then make it good. And so I've created
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a life of selling integrity based selling, transformational selling, right
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heart centered selling, and then make sure that what they
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say yes to is even better than they thought.
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What if your greatest competitive advantage isn't your business strategy
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but your story. Today I sit down with best selling author, entrepreneur,
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and world renowned speaker Lisa Nichols to explore how confidence,
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authentic communication, and purpose driven selling can transform your business
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from overcoming self doubt to building movements instead of simply
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making sales. Lisa shares what it really takes to become unforgettable.
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I'm absolutely thrilled to be here today with nonether than
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Lisa Nichols.
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Welcome, Lisa, Thank.
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You so much for having me honored to be here.
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Oh, we are absolutely thrilled. So I'm going to share
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your bio and then we'll jump right into the conversation.
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Sound good, sounds wonderful?
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Okay.
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So, Lisa Nichols is a globally recognized speaker, coach, and
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empowerment leader known for her transformative approach to personal and
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professional success. Rising from a struggling single mother on public
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assistance to the CEO of a multimillion dollar company, she
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has inspired millions to her company, Motivating the Masses, which
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delivers life changing programs that help individuals and businesses reach
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their full potential. As a best selling author and key
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contributor to The Secret, which has sold over thirty five
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million copies, Lisa has captivated audiences on platforms such as Oprah,
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Larry King Live, The Today Show, Doctor Phil, Steve Harvey,
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and Tameron Hall. She also made history on Broadway with
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a sold out one woman show that showcased her powerful
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story telling and stage presence. Beyond her work in personal development,
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Lisa has made a lasting impact through her nonprofit, Motivating
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the Teen Spirit, which has helped over two hundred and
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seventy thousand teens, prevented thousands of suicides, and reunited families.
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Honored with numerous awards, including the Humanitarian Award from South
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Africa and the Heart of Learning Award, her influence continues
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to grow. Lisa lives in Los Angeles with her husband
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and children. Came forward her mission to ignite the human spirit.
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Wow.
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Okay, so you know I always had state, you know,
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ask someone to sort of encapsulate your origin story in
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just a couple of minutes. But we do have a
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lot to cover today, so I'm going to ask you
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to do it, but maybe we can highlight maybe.
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A pivotal moment.
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So I know you've said before that your story isn't
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just about survival, but it's really about transformation. And you know,
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I wonder if you could talk about that one pivotal moment,
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not maybe the kind of way we describe it in
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our bio, but that one that really heard or scared
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you and maybe I'm just about to hang it up,
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but you kept going and that led to who you
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are today and the incredible impact you have a million's
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around the world. So I wonder if there's something like
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that you could share with just so people get a
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sense of who you are and where.
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You came from.
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Yes, so lots of those, and the condensed version of
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one moment, which I share I've shared before because it
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was it was that that decision, and that was when
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my son was eight months old and I ran out
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of pamps and I went to the ATM to get
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twenty dollars out and it said insufficient funds balance eleven
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dollars and forty two cents, And in that moment, I
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realized that I had a problem. My son was out
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of Pampers and I didn't have the money to get
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him pampers. I went to seven to eleven and I asked,
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can I buy four pampers and not the box, hoping
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that the limited funds that I had, I think I
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had probably about fifteen dollars on me, fourteen dollars on
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me could get a few pampers and versus the box
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that was twenty one dollars that I didn't happen enough
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for and I remember going home because they wouldn't sell
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me the pampers individually. I wrapped my son, Jilani, in
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a series of tiles, and I felt like at the moment,
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at that moment, doctor Fleet, that that was my rock bottom.
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And I cried for day one and on day two,
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I remember putting my stomach on my hand on Jilani's
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little stomach, laying on his back, and while I knew
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he couldn't understand me, I needed him to hear me,
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and more than that, I needed to hear myself. Tell
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my son, Mommy will never be this broke or broken again.
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Something happened in that moment. I was willing to confront
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my fears, my hesitations, my judgments, my traditional limitations that
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were attached to my faith, to my culture, or to
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my gender, and that moment fleez. I was willing to
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forfeit everything that I had ever learned that stood in
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the way of who I could become. I was willing
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to confront anything that would cause me to be here
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at this uncomfortable moment. This broke and this broken again.
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And so that was the moment when I wasn't attached
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to anything that was formerly Lisa and as a woman,
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as a black woman, as a Christian woman, as a
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single mom, as a whatever labeled you wanted to put
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me on, I wasn't attached to it. I was willing
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to forfeit any label and what that label caused me
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to not be in order to become dot dot dot Wow.
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Wow.
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It's incredibly powerful, and it's amazing when you get the
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opportunity to meet or know really successful people personally and
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you realize there's a powerful moment like that and almost
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everyone's life and.
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So and if I could just add this, that powerful
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moment doesn't come with confetti and balloons.
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Right exactly.
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The powerful moment is the wounded healer's journey. It's the
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moment of so much pain or so much darkness that
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we want to rebirth ourselves so that not only do
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we not touch it again, but we can help others.
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I just have to add that, sorry.
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Yeah, well, so.
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We're also blessed that you made that decision, you know,
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and you know, putting yourself out there and creating a business.
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We're selling, we're marketing, and you know, we can't really
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be in business if we're not willing to sell, and
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selling kind of gets a bad rap. But it's really
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just about bringing value to the world and bringing it
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into the way in which people understanding value and appreciate
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your value. And a lot of it has with our
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own value and valuing ourselves. And you've said that you know,
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you can't really sell if you don't value yourself and
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develop that self worth so that your message is a roar,
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not a whisper, not a whimper, right, And I wonder
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if how fund you know, starting off as a single
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mother who was in a situation, you described to us
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how you developed that faith in yourself, that belief in
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yourself and the self worth to put yourself out there
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in the way that you have.
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I mean, you are the product.
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Of the Lisa Nichols business, right, it's your message that
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you're approaching at your inspiration and you've got to put
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yourself out there.
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Again and again and again.
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So how have you developed that sense of self worth
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and confidence? And I'm sure it wasn't one stop deal
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or it's a yeah journey, but if you could describe
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it a little.
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Bit, yeah, So first of all, I have to thank
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you for that question. I love it because I'm not
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only hated sales. I was mortified of sales. I was
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horrific at sales, and I avoided selling for years as
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an entrepreneur, and I realized that I was going to
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have a big passion and very low results had I
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not figured out how to build the muscle of invitation.
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So first, I want to give the distinction of what
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sales is in this form ula. So if you're in transformation,
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or if you're in personal development, or if you're in
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the business of helping people's lives in whatever way that is,
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whether it's technology, whether it's mechanics, whether it's mindset, whether
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it's physicality. Then to me and press replay on this
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several times until you can write this definition down. Not
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because I think it's so wise because I'm saying it.
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It's because it turned everything around for me, because I'm
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the product of what I needed and what I created.
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Like you said, sells for mean is creating such a
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new possibility in someone's life that it causes them to
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take radical action to create change. Sales is creating such
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a new possibility, opening up such a new possibility in
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someone's life that they're willing to take radical action mean
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purchase from you to open up a new opportunity in
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their own lives. And when I got it like that,
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like hold on, let me create the possibility so big,
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so powerful in your life that you're willing to take
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radical action. Put your credit card down, swipe your credit
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card for what's possible on the other side. And then
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what Suzanne Depaz said to me, the former president of
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Motown Records, She said, people make millions selling the sizzle
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when the stake ain't even that good. You got one job, Lisa,
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make it sizzle and then make it good. And so
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I've created a life of selling, integrity based selling, transformational selling,
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right heart centered selling, and then make sure that what
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they what they say yes to is even better than
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they thought. And so I say all that, sorry, you
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asked me for the details, and I have to so
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get the mindset down. I have to get the mindset
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to transformational sell, integrity based sell. I have to do
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that by proving to myself over and over and over
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again that I can create the outcome that I promise.
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So when you talk about the worthiness to sell to me,
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reverse engineer it and create the outcome so many times
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times that now selling to the outcome becomes easier. I
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know that I can produce the outcome in people's lives. Now,
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what I did initially was I produced the outcome for free.
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I needed to do that. I produced the outcome for free,
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and then I saw the evidence of what I was offering,
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and then I simply changed it from free to fee.
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But I already had the evidence in the world that
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I could do that, so that helped my worth. I
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didn't want to sell possibility and theory without evidence. For me,
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I needed to be sold out on the change that
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I'm making, not sold out on the program. The program
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is the process, the outcome, that's the magic. So when
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I saw enough people's lives changing on the other side
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of the program, then I was sold out on the
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program because I saw the outcome. So I say, become
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become sold out on what you are offering because you
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saw the outcome. Even if you have to give the
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outcome for free one or two times, that conviction is contagious.
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And my conviction was contagious, and my certainty of the
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outcome was so contagious that it opened up such a
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possibility in people's lives that they took radical action. That's
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the credit card sliding. They took radical action to buy
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that outcome.
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And the next step, hopefully they'll take radical action to
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actually do the work and get to that same outcome.
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And you are your life is the proof of concept here,
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your life, I mean you've been able to create it. Brothers,
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that's the second proof of concept, But the first proof
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of concept.
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Is your life. Yeah, yeah, that is so what you said.
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I'm going to go back to the transcripts of this
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interview and I'm going to write that down. I'm gonna
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frame it and put it up on my wall because
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that's so powerful. That is really the essence of everything.
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So what what you know? A lot of entrepreneurs. I'm
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sure we have a lot of entrepreneurs in our audience.
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Who uh, maybe there's some natural sales people in ours,
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but I'm sure there's some folks out there that struggle
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with marketing, struggle with sales. They just they're focused on
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creating a great product or service and they with somebody
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else would sell.
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It for them.
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But you know that that often doesn't work so well
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and so and you know often when they when we
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do put ourselves out there, then we struggle with the
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imposter syndrome and all that kind of stuff. So what
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can they do on a daily basis.
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To kind of build it?
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I think you were already describing, But how can they
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build that on a daily basis? Not give into that
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imposter syndrome? And yeah, I give into the idea that
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selling is that there's something wrong about that.
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Yeah, God, I love these questions. This is like the
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juice of of what keeps the wills churning, to keep
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your gift getting, to keep your contribution becoming available. This
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is the this is the engine. You know, so often
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we spend so much time building the body of the
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of the machine, making sure that the website is glossy,
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which we need, making sure that the video is right,
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which we need. But the engine, it sales, it's marketing,
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it's the oil, the engine, it's the it's the thing.
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And it took me enough years in business struggling without this,
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without this being my focus, to understand that this needs
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to be a major part of the equation. So I
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appreciate this conversation. It's a responsible conversation. And while most
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of us in this industry we want to focus on
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the technique, we want to focus on the program, we
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want to focus on the layout. We want to focus
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on the things that's in our jam, that's in our wheelhouse.
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We want to build a business is based on our strengths,
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when in fact, you grow a business by making sure
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that you are strong and aware across the board. You
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don't have to master everything, but you do have to
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manage everything. So I appreciate this conversation of responsible due
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to ful entrepreneurship saying we need to understand it all.
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So what I did, cause again, I didn't you talk
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about wanting someone else to sell for us. I literally
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paid someone to never put me in front and quite honestly,
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because I thought people wouldn't take me serious as an
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African American woman, single mother. I put an older white
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man in front of everyone because that's what I made
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to be. I'm gonna be quite honest with you. I
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made that to be the validation and what people would
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believe and what people would buy. Now I went from that.
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I love him very dearly. He was willing to sell
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for me. He was willing to work it out for me.
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He sold decently because it was my ip, it was
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my promise. I was the product. So how could someone
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else sell this product when the product is a person.
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I went from him doing about a thirty percent conversion
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of a room when we had people in front of us,
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to now I sell and my conversion is about eighty
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six percent in front of a room into something. And
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all it says you can start out at ten, you
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can start out at twenty. All it says is when
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I got the courage to learn how to make the offer,
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to be passionate about the offer, to extend the offer,
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to follow through with the outcome, I surpassed him over
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and over and over again. Because something happens if you
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were the product. If you were the product or your
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intellectual the product. Then your job is to get confident
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about the outcome. One of the ways you do that
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is that people are trying to find sparkly ways to
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sell the process. And while you do need to be
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market marketing creative, the juice is in the WIIFM what's
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in it for me? So what do I do on
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a daily basis? I get very clear on what the
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pain point is of my client that I'm eliminating or
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I'm reducing. And I get very clear on what are
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the desires of the heart of my client that I
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can bring forth. Neither one of those I'm focusing on
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the process. I'm focusing on the outcome. We have a
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technique on my campus called SNAP super Networking at Accelerated Pace.
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Snap super Networking at Accelerated Pace, and the formula of
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SNAP is to start the sentence with as a result
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of working with me my clients, what are three outcomes
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that your client's experience. Now, if you've never offered it before,
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what are three outcomes? Not processes? But what are three
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outcomes that you can promise? So I focus on my outcomes?
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How is life different? How is the challenge eliminated. How
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is the challenge reduced? And how is life because that
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challenge is gone? What's the desire? How is life when
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that desires fulfilled? How do you feel? It takes a
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minute to get in the mindset of the outcomes, not
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the process. I get sold out and excited about living
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with that challenge eliminated or that desire created, and then
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I'm mark get from that place. So I begin with
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the end in mind, and I market the end and
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what happens when we've hit that mark. So that's a
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part a part of the process that I take myself
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through and my team and my students.
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Well, that's incredibly helpful, and the outcome is so much
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more exciting than whatever the process is or the product is,
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you know, and so many of us, I think, get
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out there trying to sell the process or sell the product,
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and all the vessel bells and whistles, that's not what
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anybody cares about. People care about reducing that pain or
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creating that possibility.
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They care about the outcome.
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Right, Yeah, I love what you're focusing on, developing your
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confidence in that outcome, because it does take sizzle to sell.
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But there are a lot of people out there trying
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to sell the sizzle, and there's no beef. There's no
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beef to be found, right, So you you got to
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have the substance, and so you've got to be able
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to create the outcome for yourself and others, and then
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you get confidence in that and then you can get
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really good.
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At putting out there and following up on that.
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I know you said that getting your offer out there
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isn't so much about pushing the offer, but about positioning
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your purpose. Yeah, it's about, you know, getting your purpose
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in front of people. It's something about your You're really
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you know, the first person you have to sell I
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think is yourself. Right, you get enrolled in yourself, and
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if you're that enrolled in yourself, you're going to be
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magnetizing to people.
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Right.
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I know you are on stage obviously, so I wonder
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if you could talk about thinking in terms of our purpose.
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That's what we're putting in front of people. It's an outcome,
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it's purpose.
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It's yeah, yeah, I appreciate that question. And I want
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to expand purpose, or go a little further than purpose
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and get a little knitty gritty, down to the greedy
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grind with it. And that is even if you don't
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sit in your purpose. What's your conviction? What's your conviction?
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And my grandmother would say your conviction and you're convenience.
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Don't live on the same block. Are they even live
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in the same zip code? So what are your convictions
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around this kind of transformation, this kind of elevation, this
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kind of life, this kind of mind. What are your convictions?
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Because convictions can be contagious, and your conviction is what's enrolling.
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Your conviction is what's engaging. Your conviction might be a
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little messy, your conviction is what's inspiring. People will choose
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what you are focused on after they've chosen you. I'll
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say it a different way. People choose you first, and
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then they choose what you're sold out on. So how
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are you a magnet to make people choose you choose
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your story? The technique that I want to use here
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is an awareness that and I'm excited because we're going
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to give a We're going to make available an assessment
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to you. So don't try, don't don't get frazzo brain
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with remembering everything. I'm gonna say it, because we've created
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a way where you can have some of this in
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what we are off, we want to give to you
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for free. But in your valley, your story. There's a
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unique way that I do your story, and that your
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story builds up your big you, for your credibility. You
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did that when you read my bio and then you
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take people to one moment of a low point. I
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did that when I talked about eleven dollars and forty
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two cents, and then coming out of that, it's a
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valley big, low, big. And the last part is what's
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my why? My why is to help as many people
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transform their future as possible into something barely recognizable. Why
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Because I did that? Now, how I tell you that
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is so important, and so often fleet people don't spend
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enough time curating how they tell their story, where they
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use their verbal highlights, where they use their pregnant pause,
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where they use their alliteration and cadence, how they use
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their body language. So the things that I'm doing with
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you now, most people don't spend time on how they
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tell their story, how they offer their intellect. They just
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spend time on the it, not how they deliver it.
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So I would recommend that as entrepreneurs, though you may
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not be a stage speaker, you don't ever have to
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want to be a motivational speaker, but understand that communication
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is the gateway. Communication is the bridge between you and
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your market, you and your tribe, you and your consumer.
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That no matter what you're offering, you want to build
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a community. You want to build a tribe. You want
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to build an ecosystem of people who choose you. And
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when they choose you, they just ask one question, what's next?
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What are we doing? Where we're going? What's next? They
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become emphatic about all things you and then you guide
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them to the things that you believe will help eliminate
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a pain or bring forth a desire. So it lives
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in the way you tell the story. It lives in
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your ability to speak effectively and powerfully, to be impactful.
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And dare I say, in this noisy world, to be unforgettable?
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And so I say that the magic, the juice, the
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magneticness lives in your language and how you curate your story,
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your expertise, and your invitation. Three separate things, all with
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attention independently to themselves, and then interdependently as you begin
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to deliver your marketing message and invitation.
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And when we before we wrap up today, we're going
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to let people know about that free gift you have
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to offer people to help them do just that. So
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you know, and you mentioned it's gotten harder than ever
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to break through all the noise, and whether we're whether
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we're selling on video or through copy, it's got to
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break through. It's got to be compelling. And I think
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a lot of times when we see someone like you
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who you know, you're just such an incredible speaker, such
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an incredible communicator, but we think, well, they must be
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a natural, right, they must be so. But from what
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you're saying, these are things you've learned, You've actually practiced
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skills to become that effective of a speaker.
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Yeah. I appreciate that because many of the beautiful souls
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that are part of this challenge for years, I've known
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Jack Canfield for over twenty three years. JJ Virgin for
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many years and years ago they would say, literally at
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dinner parties, show me how to touch people the way
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you do Lisa, and I didn't know how. I'm like, ah,
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it's just kind of a gift. And my friends pin
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me down. JJ Virgin primarily being one. You can remind
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her of this. During COVID in twenty twenty, we all
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have more time. She said, when I speak, I deliver
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intellect and great content, but when you speak, I can
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fill your soul. I want some of that. Give me
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some of that. So JJ was the person who really
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put me in the closet to go figure out what
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that thing is. And what I'm excited to say is
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that with the right skill set, anyone can go from
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being moderate to unforgettable. You can go from a one
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to a five, from a one to an eight. It'll
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take more time, but you can do it because now
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there's a structure that didn't exist before. You can go
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from a five to a seven, a five to a nine.
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So yes, there is an infrastructure, there's a blueprint, there's
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a system. I'm excited to say. I locked myself in
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my office for seven straight days and created my version
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of the blueprint, and then I tested it for two
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years to watch people go from being a pharmacy a
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pharmacist to literally being a pharmacist plus a life coach,
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plus a trainer in development, plus people being a botanical
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scientist to now being a techic speaker in the science industry.
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So yes, there is something that we didn't have before
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that we can take advantage of now. But let me
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tell you the common denominator for everyone, no matter what
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fill you're in, Number one, people want to know your
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hero's journey. So how do you curate a moment, not
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your entire life, but a moment when you struggle? Think
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of Batman, spider Man, Superman, every Hero, Rocky, every hero
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we've ever watched on the big screen. They show us
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a shadow moment and then we climb with them. How
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do you curate that? How do you connect that shadow
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moment to a climb to your content without compromising your expertise?
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Then how do you naturally and organically invite me to
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find my hero's journey through your world? Wow, it's a
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piece of work. It's a masterpiece when you get it.
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And then when you get it, you can rinse and
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repeat it as many times as you want. And I
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just have to say this, This was my unconscious competence
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for years. I gotta tell you. When I was on Oprah,
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I didn't know what I was doing. When I was
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on Larry King, I didn't understand my superpower. It was
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through great friends like John Asarath and Jack Camfield and
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JJ Virgin and Marcy Scheimoff who shined a light on
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my gifts to say, can you make your gift our
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skill set? Will you do that? So, yes, we all
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can get extremely stronger in our messaging, our marketing and
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our dignified invitations.
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So incredible, and the importance of storytelling was you've already
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been telling us all about it. And it's that hero's journey.
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You know, every one of us has a hero's journey.
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It's no small thing being a human being, and especially
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in this today's modern world with all the pressure, so
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we're all on our own hero's journey. We all have
483
00:30:49.160 --> 00:30:52.079
a story to tell, and so what you're telling us,
484
00:30:52.079 --> 00:30:56.079
there's frameworks that we can use to learn how to
485
00:30:56.160 --> 00:30:58.279
do that well in a way that's going to break
486
00:30:58.279 --> 00:30:59.720
through and be compelling for others.
487
00:31:00.519 --> 00:31:05.000
Finally, yes, I searched and I searched, and I searched
488
00:31:05.599 --> 00:31:07.640
for what was already out there. And I found some
489
00:31:08.000 --> 00:31:11.119
few things, but I didn't find enough that gave me
490
00:31:11.319 --> 00:31:15.920
one the ability to curate my own story that's mine,
491
00:31:16.200 --> 00:31:19.400
unique to mine. And by the way, every hero's journey
492
00:31:19.559 --> 00:31:25.079
isn't filled with death or saga or destitute or depression.
493
00:31:25.519 --> 00:31:29.880
Some are just doubt and just confusion. And you can
494
00:31:30.039 --> 00:31:32.960
craft it in such a way that the listener can
495
00:31:33.000 --> 00:31:35.599
see it. Now, I didn't find anything that took my
496
00:31:35.759 --> 00:31:39.559
story blended it with my intellect. So you got to
497
00:31:39.640 --> 00:31:42.880
be willing in the right messaging, you're able to be
498
00:31:43.000 --> 00:31:47.000
a genius at what your genius at and learning at
499
00:31:47.079 --> 00:31:49.640
what you're learning at. You got to it has to
500
00:31:49.680 --> 00:31:55.240
allow those juxtapose to live together, and then the ability
501
00:31:55.319 --> 00:32:03.359
to extend a dignified invitation and then close me with
502
00:32:03.480 --> 00:32:06.599
the charge that leads me wanting to be a better
503
00:32:06.680 --> 00:32:10.880
person because I crossed your path. When you put all
504
00:32:11.000 --> 00:32:15.799
that together, why are we change agents? So yes, there
505
00:32:15.880 --> 00:32:19.279
is an opportunity for us to take your story, your
506
00:32:19.359 --> 00:32:23.160
story that you have, and curate your story inside of
507
00:32:23.279 --> 00:32:27.640
your expertise, put them together, add to that a dignified
508
00:32:27.720 --> 00:32:31.880
invitation and then a closing that leads me wanting to
509
00:32:31.920 --> 00:32:34.839
be a better person. Guess what you can deliver that
510
00:32:34.880 --> 00:32:38.119
in a three minute message or a five minute message.
511
00:32:38.200 --> 00:32:41.640
And all you need to learn is the blueprint so
512
00:32:41.680 --> 00:32:45.440
that you feel comfortable and what you said earlier more
513
00:32:45.599 --> 00:32:51.200
confident to actually deliver that message. And in this current climate,
514
00:32:52.240 --> 00:32:55.279
there can't just be one of us or ten of us.
515
00:32:55.720 --> 00:32:59.720
And this current climate. We need the gladiator force. We
516
00:32:59.799 --> 00:33:02.519
need meet the army, and we need the army of
517
00:33:02.680 --> 00:33:06.480
change makers. To look different. We need the man, the women,
518
00:33:06.559 --> 00:33:10.480
the white, the black, the Asian Latino. We need all ages,
519
00:33:10.640 --> 00:33:14.160
all cultures, and all genders. So if you are hearing
520
00:33:14.240 --> 00:33:17.480
this message, there's a calling on your life that's probably
521
00:33:17.519 --> 00:33:21.279
greater than you've ever known, and you can be prepared
522
00:33:21.319 --> 00:33:26.039
to make it happen in your business or in your philanthropy.
523
00:33:26.400 --> 00:33:32.640
Either way, what a transformation isn't just about thinking differently,
524
00:33:33.039 --> 00:33:36.960
but feeling differently. Science shows us that true change happens
525
00:33:36.960 --> 00:33:39.839
when we align not just our minds, but also the
526
00:33:39.960 --> 00:33:43.839
neural networks in our hearts and guts. This heart mind
527
00:33:43.920 --> 00:33:48.240
connection is the key to deeper healing, resilience, and expanded awareness.
528
00:33:48.759 --> 00:33:51.960
That's why I created the Heart Mind All Access, membership
529
00:33:52.000 --> 00:33:55.119
and community, a space designed to help you rewire your
530
00:33:55.119 --> 00:33:59.440
nervous system, cultivate heart intelligence, and live with greater clarity
531
00:33:59.519 --> 00:34:04.079
and purpose. With over one thousand hours of transformational teachings
532
00:34:04.400 --> 00:34:09.039
specifically curated to meet your needs, you'll learn from world
533
00:34:09.039 --> 00:34:14.920
renowned meditation teachers, neuroscientists, and experts in neuroplasticity, all sharing
534
00:34:15.079 --> 00:34:19.199
powerful tools to help you shift your mindset and heartset,
535
00:34:19.599 --> 00:34:24.280
regulate your emotions, and unlock your full potential. You'll also
536
00:34:24.320 --> 00:34:28.239
gain unlimited access to every summit and course we've ever produced,
537
00:34:28.519 --> 00:34:32.199
a Treasure Trouble Wisdom worth over ten thousand dollars in growing,
538
00:34:32.559 --> 00:34:36.559
plus live gatherings, and an inspiring global community to support
539
00:34:36.599 --> 00:34:39.280
your journey. If you're ready to step into a more
540
00:34:39.360 --> 00:34:42.480
heart centered, connected and conscious life, I invite you to
541
00:34:42.559 --> 00:34:45.480
join us. Clip the link to learn more and start
542
00:34:45.519 --> 00:34:46.480
your journey today.
543
00:34:49.360 --> 00:34:51.599
That's absolutely the case, you know, and I think sometimes
544
00:34:51.639 --> 00:34:54.400
people think, well, there's already all these amazing people out there,
545
00:34:54.639 --> 00:34:58.400
amazing people like Lisa Nicholson, who's going to listen to me?
546
00:34:58.440 --> 00:35:00.840
Whereas there are where I have to keep in mind
547
00:35:00.880 --> 00:35:04.199
that people who have heard the message of transformation and
548
00:35:04.239 --> 00:35:07.440
awoke into the message of transformation is a very very
549
00:35:07.440 --> 00:35:10.280
small percentage of all the people out there that need
550
00:35:10.320 --> 00:35:12.320
to hear that message. And a lot of people are
551
00:35:12.599 --> 00:35:15.079
not going to hear that message unless one of us
552
00:35:15.159 --> 00:35:17.119
gets out there with our boys.
553
00:35:17.199 --> 00:35:19.480
We're the one they're going to hear. You know.
554
00:35:20.199 --> 00:35:21.920
Not that I don't want to make this all personal
555
00:35:21.960 --> 00:35:24.239
about myself, but you know that thing, And I just
556
00:35:24.280 --> 00:35:26.440
hope this is a benefit to people in an audience,
557
00:35:26.519 --> 00:35:30.039
because you know, I have a backstory that probably a
558
00:35:30.079 --> 00:35:31.880
lot of stage presenters.
559
00:35:31.559 --> 00:35:32.199
Might die for.
560
00:35:32.400 --> 00:35:34.920
You know, I don't people may not be familiar with
561
00:35:35.000 --> 00:35:39.800
it yet, but you know, some was it twenty five and.
562
00:35:40.960 --> 00:35:41.840
Forty years ago.
563
00:35:42.000 --> 00:35:45.280
Now, I was sitting facing a life sentence, sitting in
564
00:35:45.320 --> 00:35:48.840
a prison cell, and I did end up serving fourteen
565
00:35:48.880 --> 00:35:50.559
and a half years in prison. And I make some
566
00:35:50.679 --> 00:35:53.719
decisions way back then that changed my life and have
567
00:35:53.840 --> 00:35:55.679
changed a lot of other people's lives. And it was
568
00:35:55.679 --> 00:35:58.920
a long journey to mature that. But you know, I've
569
00:35:59.000 --> 00:36:02.079
struggled with my my story and telling it way. You know,
570
00:36:02.360 --> 00:36:05.000
I've always been amazed. I've heard you tell your story
571
00:36:05.000 --> 00:36:07.519
and many its. I've heard Dean Graciosi, who I know
572
00:36:07.639 --> 00:36:09.960
is friend of yours, tell his story again and again.
573
00:36:10.039 --> 00:36:11.480
I've heard Tony Robin tell.
574
00:36:11.320 --> 00:36:14.079
His story probably a hundred times, either on in video
575
00:36:14.280 --> 00:36:18.480
or in person or in audio, and every time they're
576
00:36:18.519 --> 00:36:21.599
able to tell it with complete conviction and complete dege
577
00:36:21.679 --> 00:36:24.480
in this And for me, I've always struggled with, like
578
00:36:25.199 --> 00:36:27.599
I don't know, maybe almost being bored with my own
579
00:36:27.599 --> 00:36:30.960
story or discounting my own story or you know, you know,
580
00:36:31.039 --> 00:36:33.039
how can I get it again? Get out there like
581
00:36:33.119 --> 00:36:35.079
this is the first time I ever told it. And
582
00:36:35.039 --> 00:36:37.280
I know that's a learned skill as well. It's what
583
00:36:37.400 --> 00:36:39.840
I'm working on. But I just throw this out there
584
00:36:39.920 --> 00:36:42.840
in case anybody in the audience is listening and has
585
00:36:42.880 --> 00:36:43.800
that same struggle.
586
00:36:44.800 --> 00:36:48.880
Yeah, that's a beautiful awareness, And you're right. I was
587
00:36:48.920 --> 00:36:51.679
in an interview once and someone said, Lisa, every time
588
00:36:51.719 --> 00:36:54.760
you tell that story, your eyes kind of tear up.
589
00:36:54.800 --> 00:36:57.639
Are you manufacturing the tears now because you've told the
590
00:36:57.679 --> 00:37:03.039
story so many times? Really, it's emotional accessibility. This is
591
00:37:03.079 --> 00:37:06.360
what I call it as as a coach of people
592
00:37:06.440 --> 00:37:10.960
who speak, and I often am asked by a lot
593
00:37:11.039 --> 00:37:13.800
of seven to eight and even nine figure income earners.
594
00:37:14.000 --> 00:37:16.280
We're really at the top of their game, Lisa, can
595
00:37:16.320 --> 00:37:18.440
you help me take my speaking to the next level.
596
00:37:18.719 --> 00:37:20.920
My business is doing great, but I want to take
597
00:37:20.960 --> 00:37:23.559
my speaking to the next level. And so I'm working
598
00:37:23.599 --> 00:37:25.960
with world class people who have already been on stage
599
00:37:26.000 --> 00:37:28.519
for many, many years, and probably many of them have
600
00:37:28.559 --> 00:37:33.320
done more keynotes than me, and what we work on
601
00:37:33.559 --> 00:37:38.480
is emotional accessibility. I have a retreat that I created
602
00:37:38.559 --> 00:37:42.760
because of JJ Virgin and what she said, and it's
603
00:37:42.760 --> 00:37:46.360
actually called when My Soul Speaks, And just to sum
604
00:37:46.400 --> 00:37:50.280
it up really fast, it's the first is to give
605
00:37:50.320 --> 00:37:56.039
your soul access to your story again. To give your
606
00:37:56.159 --> 00:38:01.000
soul access to your story again. And that is a
607
00:38:01.119 --> 00:38:04.760
moment and probably something you should be facilitated through or
608
00:38:05.079 --> 00:38:07.960
if you can facilitate yourself to. And then the moment
609
00:38:08.079 --> 00:38:11.559
your soul has access to your story for the first
610
00:38:11.599 --> 00:38:14.920
time or again. And what that requires is for you
611
00:38:14.960 --> 00:38:18.079
to tell your cells and your emotions that you're a
612
00:38:18.159 --> 00:38:22.639
safe you are safe, and we're through this and we
613
00:38:22.719 --> 00:38:25.679
simply want to access it so that we can serve
614
00:38:25.760 --> 00:38:30.119
up the emotional experience with authenticity to someone else. So
615
00:38:30.199 --> 00:38:33.119
give your soul access to the story. And then once
616
00:38:33.159 --> 00:38:36.400
you give your soul access to the story, then give
617
00:38:36.440 --> 00:38:40.840
your soul the microphone. I do this event. Matter of fact,
618
00:38:40.920 --> 00:38:44.360
my one woman show on Broadway was called of Actually
619
00:38:44.400 --> 00:38:49.199
it's this one When My Soul Speaks, And it all
620
00:38:49.239 --> 00:38:52.480
came from JJ Virgin. She gets all the credit. She said,
621
00:38:52.639 --> 00:38:56.199
give your soul. Can you help us give our souls
622
00:38:56.360 --> 00:38:59.920
the microphone? And so I'd love to invite you brother
623
00:39:00.239 --> 00:39:04.000
that the journey is giving your soul the microphone, not
624
00:39:04.159 --> 00:39:07.559
your not your not your mouth, and not your head,
625
00:39:07.920 --> 00:39:10.239
but giving your soul the microphone when you tell that
626
00:39:10.360 --> 00:39:14.280
story again. And it can be disruptive because it requires
627
00:39:14.320 --> 00:39:18.239
a level of surrender so that you feel it again,
628
00:39:18.639 --> 00:39:21.199
and then you remind yourself while you're feeling it again,
629
00:39:21.559 --> 00:39:25.440
I'm safe and I'm good, and I'm serving this up
630
00:39:25.480 --> 00:39:27.559
to the person who needs to fill it with me.
631
00:39:28.119 --> 00:39:30.880
And so the very first time you said that, give
632
00:39:30.920 --> 00:39:34.760
your soul access to your story again, they completely penetrated.
633
00:39:35.840 --> 00:39:38.679
Thank you so much. That is so that is so
634
00:39:38.679 --> 00:39:45.760
so powerful. So you've often said as well that the
635
00:39:45.760 --> 00:39:48.199
sales can be a lot like dating, and we don't
636
00:39:48.239 --> 00:39:50.599
want to put the offer out there too soon, right,
637
00:39:50.719 --> 00:39:52.679
We got to develop a poor We got to develop
638
00:39:52.719 --> 00:39:55.159
a relationship. I wonder if you could talk about sales
639
00:39:55.199 --> 00:39:56.800
in that way a little bit.
640
00:39:57.519 --> 00:40:01.880
Are you sure you want me to go there? Yeah?
641
00:40:02.079 --> 00:40:06.599
So if I were very candid and raw like I
642
00:40:06.760 --> 00:40:11.519
often can be. I think that in sales, the reason
643
00:40:11.559 --> 00:40:15.760
why they're not many people aren't working. Their sales aren't
644
00:40:15.800 --> 00:40:19.760
working is because you go from introduction to groping me
645
00:40:19.840 --> 00:40:22.679
too fast. You go from introduction to kissing me too
646
00:40:22.719 --> 00:40:26.639
fast if I likened it to sales too much, too
647
00:40:26.719 --> 00:40:30.719
fast without my permission. And so there's a there's a
648
00:40:30.920 --> 00:40:37.159
cording process. There's a cording process that ends in twenty
649
00:40:37.199 --> 00:40:41.679
five percent conversion or sixty percent conversion, or dare I
650
00:40:41.719 --> 00:40:45.320
say eighty percent conversion. That's not by accident. That's because
651
00:40:45.360 --> 00:40:50.760
the process opens up the door for the yes. And
652
00:40:50.840 --> 00:40:53.719
so it's not I got lucky. Nor is it that
653
00:40:54.079 --> 00:40:57.960
the person who's getting fifty percent of their room saying yes.
654
00:40:58.239 --> 00:41:01.760
It's not necessarily that they're programming better than yours. Their
655
00:41:01.840 --> 00:41:05.760
process might have felt better than your process, and so
656
00:41:06.639 --> 00:41:10.000
what is that process? So number one, all that stuff
657
00:41:10.039 --> 00:41:13.800
you're hearing on the internet, I had a six figure
658
00:41:13.880 --> 00:41:18.079
launch instantly. You may have gotten lucky one time, but
659
00:41:18.119 --> 00:41:22.920
it's not sustainable. Nothing instant. My grandmother says, you can
660
00:41:22.960 --> 00:41:26.559
appreciate this flip fleet. My grandmother says, everything that you
661
00:41:26.840 --> 00:41:30.079
love that comes out of my kitchen comes out of
662
00:41:30.119 --> 00:41:36.800
the oven, not the microwave. So you can't. You can't
663
00:41:37.039 --> 00:41:41.360
microwave long term sales. And I'm going to I'm of
664
00:41:41.440 --> 00:41:43.880
the old school, so I'm gonna say build it on cement,
665
00:41:44.039 --> 00:41:46.639
not sinking sand. No one wants to be a one
666
00:41:46.719 --> 00:41:51.599
hit wonder, and what that requires is first give me
667
00:41:52.400 --> 00:41:55.199
what you say you can do with me, and for me,
668
00:41:55.719 --> 00:41:58.559
give me some kind of small sample of that or
669
00:41:58.599 --> 00:42:00.760
a big sample of that, which is why we have
670
00:42:00.880 --> 00:42:03.760
this experience right here that you're having right now with
671
00:42:03.880 --> 00:42:06.159
Fleeta's saying is here's what I could do for you,
672
00:42:06.519 --> 00:42:10.719
here's what you can get. You can feel this good ongoing.
673
00:42:11.079 --> 00:42:13.880
We're giving you some of that. And so we're in
674
00:42:13.880 --> 00:42:17.280
the sample sampling days. If you think about the mall,
675
00:42:17.639 --> 00:42:19.320
and you go to the mall and you go to
676
00:42:19.360 --> 00:42:22.960
the food court, there's that one restaurant in the food court.
677
00:42:23.159 --> 00:42:25.760
Are fast Food in the food court that they're given
678
00:42:25.920 --> 00:42:31.119
samples and it's on a toothpick, and it often tastes
679
00:42:31.159 --> 00:42:35.079
like orange chicken. I'm just saying. And if you ever
680
00:42:35.199 --> 00:42:38.880
go to the mall, look and notice that that fast
681
00:42:38.920 --> 00:42:43.639
food has the longest line always. I'm fascinated that in
682
00:42:43.760 --> 00:42:46.119
all these years, no one else has figured out to
683
00:42:46.159 --> 00:42:49.920
give samples. So Number one, give me a taste of
684
00:42:49.960 --> 00:42:52.440
what you are offering to me so that I could
685
00:42:52.480 --> 00:42:55.199
see and sample if I like it. We're just in
686
00:42:55.199 --> 00:42:59.480
that climate. Number two honor the fact that I get
687
00:42:59.480 --> 00:43:03.519
to make it decision in my time. Don't rush me immediately,
688
00:43:04.000 --> 00:43:08.360
give me time, nurture me, build a relationship with me,
689
00:43:08.960 --> 00:43:12.880
earn my trust. I so appreciate this gentleman who wanted
690
00:43:12.920 --> 00:43:15.440
to do business with me. He said, may I fly
691
00:43:16.039 --> 00:43:20.159
to wherever you are and earn your trust. He didn't
692
00:43:20.159 --> 00:43:22.800
ask for my business, he asked for my trust. I
693
00:43:22.840 --> 00:43:26.599
went wow, It felt like he had me our first
694
00:43:26.639 --> 00:43:30.360
dinner meeting. I was actually looking for a way to
695
00:43:30.480 --> 00:43:33.199
do business with him because I like the fact that
696
00:43:33.239 --> 00:43:35.920
he wanted to earn my trust. While your clients don't
697
00:43:35.960 --> 00:43:38.559
need to fly to you. How can you earn their
698
00:43:38.599 --> 00:43:42.280
trust in their living room, through social media, through your
699
00:43:42.320 --> 00:43:46.440
marketing campaign? How do you earn their trust? And then
700
00:43:46.840 --> 00:43:51.719
in a dignified way, how do you ask for their business?
701
00:43:52.280 --> 00:43:56.800
Ask for their Yes, it's a process. And then here's
702
00:43:56.840 --> 00:43:59.679
the thing, and I teach this technique in my workshops.
703
00:44:00.039 --> 00:44:02.719
How do you what we call open the back door.
704
00:44:03.400 --> 00:44:06.639
Most people don't do this now. Opening the back door
705
00:44:06.840 --> 00:44:11.199
is a technique of allowing everyone who's not a fit
706
00:44:11.280 --> 00:44:17.000
for you to opt out. But what happens is because
707
00:44:17.000 --> 00:44:20.440
you're that confident that everyone's not a fit for you,
708
00:44:20.480 --> 00:44:23.360
And what it looks like is not everyone is a
709
00:44:23.400 --> 00:44:26.039
fit to step on my campus. In order for you
710
00:44:26.079 --> 00:44:28.320
to be a fit to step on my campus, you
711
00:44:28.440 --> 00:44:32.199
need to believe in transformation, be coachable, be willing to
712
00:44:32.199 --> 00:44:35.559
do the work, and live in radical action. If that's you,
713
00:44:36.000 --> 00:44:38.079
then you are a fit for my campus. If it's
714
00:44:38.119 --> 00:44:41.039
not you, then I've enjoyed this moment. What I just
715
00:44:41.119 --> 00:44:43.920
did there for is I opened the back door. I
716
00:44:44.199 --> 00:44:50.239
qualified my consumer, I qualified my right fit client. If
717
00:44:50.280 --> 00:44:52.719
this feels like it's a yes for you, and if
718
00:44:52.760 --> 00:44:55.119
I feel like I'm a fit for you, then please
719
00:44:55.239 --> 00:44:58.920
click the link and let's jump in and let's transform
720
00:44:59.000 --> 00:45:03.400
your life. I I did. Was I qualified? Not everyone's
721
00:45:03.400 --> 00:45:06.440
a fit. You might not be a fit. You choose
722
00:45:06.480 --> 00:45:09.760
in what happens is if you feel like you're a yes,
723
00:45:10.239 --> 00:45:13.119
you are even stronger yes now because I gave you
724
00:45:13.159 --> 00:45:16.079
the option to walk out the back door and you
725
00:45:16.239 --> 00:45:20.159
stayed in that right there. Now, that's an NBA move,
726
00:45:20.760 --> 00:45:21.679
So do it.
727
00:45:22.119 --> 00:45:25.199
That's not just goal. That's platinum. I hope people are
728
00:45:25.239 --> 00:45:25.840
watching it.
729
00:45:26.000 --> 00:45:28.800
You know that's why you folks, You're gonna want to
730
00:45:28.800 --> 00:45:31.199
come back to this again and again because that right there,
731
00:45:31.280 --> 00:45:34.960
that was platinum, right. So you know, and you built
732
00:45:35.000 --> 00:45:38.360
a brand around nurturing people over time, right.
733
00:45:38.440 --> 00:45:39.239
You built a brand.
734
00:45:39.280 --> 00:45:42.079
It's a law. It's a long term game, right. And
735
00:45:42.119 --> 00:45:46.360
you nurturing people over time and people become Lisa Nichols people, right,
736
00:45:47.440 --> 00:45:49.960
And you built that brand. So that takes some patience.
737
00:45:49.960 --> 00:45:51.599
You got to be in it for the long haul.
738
00:45:51.639 --> 00:45:53.639
It can't be you can't just be in it for
739
00:45:53.679 --> 00:45:55.000
the quick sale of the quick win.
740
00:45:56.119 --> 00:45:59.719
Yeah. And so we have a joke around my team.
741
00:46:00.320 --> 00:46:04.480
We call our community the lease Squad, the li the
742
00:46:04.559 --> 00:46:09.599
lease squad, and that comes after the Beehive from Beyonce,
743
00:46:09.880 --> 00:46:13.480
Like Beyonce has beehive. All the people that follow are
744
00:46:13.599 --> 00:46:17.719
fanatical fans. And I never thought that I had a
745
00:46:18.239 --> 00:46:23.480
raving community until in twenty twenty when the George Floyd
746
00:46:23.559 --> 00:46:27.480
situation happened and all that around there. I was being
747
00:46:27.679 --> 00:46:32.360
very quiet because my son was traveling twenty hours across
748
00:46:32.440 --> 00:46:37.199
the country to build his life in Washington and he
749
00:46:37.679 --> 00:46:40.280
needed to drive at certain times of the day to
750
00:46:40.320 --> 00:46:44.599
be safe. And so I, as a mom, all my
751
00:46:44.800 --> 00:46:47.480
energy was just can I get my son across the
752
00:46:47.519 --> 00:46:51.840
country through prayer? So I was relatively quiet, and people
753
00:46:51.880 --> 00:46:54.920
had an opinion about me being too quiet. They thought
754
00:46:54.920 --> 00:46:58.039
I should be louder, and they begin to come after
755
00:46:58.079 --> 00:47:01.639
me online, and then this try begin to go after them,
756
00:47:01.679 --> 00:47:03.679
and then I have to step in and go, guys,
757
00:47:04.159 --> 00:47:09.239
we're okay. I'm okay, and I saw the passion of
758
00:47:09.320 --> 00:47:14.719
my community. And so to your point, Fleet, your job
759
00:47:14.800 --> 00:47:17.639
is to build a safe space. If you're writing anything down,
760
00:47:17.679 --> 00:47:21.800
write this down. To build a safe space for gladiators
761
00:47:22.199 --> 00:47:26.880
and unicorns and change agents to come and to deposit
762
00:47:26.960 --> 00:47:32.440
their dreams, their desires and their uncertainty. And when you
763
00:47:32.880 --> 00:47:37.000
can create a safe space for someone to sit, they
764
00:47:37.039 --> 00:47:41.079
want to sit there often and they'll protect the space.
765
00:47:41.960 --> 00:47:46.559
And so you want to curate a culture. Now. The
766
00:47:46.639 --> 00:47:51.840
reason why I knew that early on is because early
767
00:47:51.920 --> 00:47:55.440
on I didn't look at great speakers. I didn't look
768
00:47:55.480 --> 00:47:57.760
at the speakers in front of me that had years
769
00:47:57.800 --> 00:48:00.519
in front of me. I looked at change agents of
770
00:48:00.559 --> 00:48:04.320
the world. I study Mahatma Gandhi. I study mother Teresa.
771
00:48:04.559 --> 00:48:07.719
I studied Nelson Mandela, I studied doctor Martin Luther King.
772
00:48:08.039 --> 00:48:11.840
I study people who, instead of creating a moment, write
773
00:48:11.840 --> 00:48:14.960
this down, please, Instead of creating a moment, you want
774
00:48:14.960 --> 00:48:20.599
to create a movement, and then once you're in that
775
00:48:20.800 --> 00:48:24.519
cycle of a movement, we all can do better together.
776
00:48:24.960 --> 00:48:27.559
A movement is never a movement of one person. A
777
00:48:27.599 --> 00:48:30.199
movement is a movement of the community. And so you
778
00:48:30.360 --> 00:48:34.760
create this movement of possibility. You got to create enough
779
00:48:34.800 --> 00:48:38.320
evidence so people know that it's real, and then you
780
00:48:38.440 --> 00:48:43.599
make the movement theirs, not yours. It's ours. I'm simply
781
00:48:43.639 --> 00:48:48.400
doing my role with holding the microphone today. And then
782
00:48:49.079 --> 00:48:50.840
you get out of the way and you let them
783
00:48:50.840 --> 00:48:56.039
see themselves. And so you do this magnificent job of
784
00:48:56.159 --> 00:49:00.840
leading until you can leave from behind, and now it's
785
00:49:00.920 --> 00:49:05.119
no longer your journey, it's their journey. And then what
786
00:49:05.320 --> 00:49:08.000
happens is you can do it. One of my mentors said, Lisa,
787
00:49:08.559 --> 00:49:11.519
you no longer have to lead the parade. When everyone
788
00:49:11.599 --> 00:49:14.559
has the vision. You can sit on the sideline and
789
00:49:14.800 --> 00:49:18.079
enjoy a box of popcorn and watch the parade go by,
790
00:49:18.400 --> 00:49:20.920
because you know where it's going to go. And our
791
00:49:21.039 --> 00:49:25.199
job is to create as many parades as possible and
792
00:49:25.280 --> 00:49:28.800
to lead until we don't have to lead anymore, so
793
00:49:28.840 --> 00:49:31.719
that we can sit down at some point and everybody
794
00:49:31.719 --> 00:49:36.280
else knows the direction so community is a long term investment.
795
00:49:36.559 --> 00:49:38.920
You want to play for the long game, play for
796
00:49:39.039 --> 00:49:42.679
the fourth quarter. When you start the first quarter, don't
797
00:49:42.719 --> 00:49:45.480
think all your results will even come in the first quarter.
798
00:49:45.719 --> 00:49:50.679
You will plant seeds, plant seeds, and plant seeds, knowing
799
00:49:51.159 --> 00:49:54.360
that there is a harvest in the future. You might
800
00:49:54.480 --> 00:49:57.400
not see all the trees. You just may be the
801
00:49:57.440 --> 00:49:59.800
person who put the water on it. That's still an
802
00:49:59.800 --> 00:50:02.400
em important job, matter of fact, is the most important.
803
00:50:03.760 --> 00:50:06.119
Well, I think our audience is getting convinced right now
804
00:50:06.119 --> 00:50:08.400
why they need to own this summit and have this
805
00:50:08.440 --> 00:50:11.119
as a resource going forward. There is so much golden
806
00:50:11.159 --> 00:50:13.679
platinum is over and everything else diamonds in there.
807
00:50:14.159 --> 00:50:15.800
Uh, it's just incredible.
808
00:50:15.840 --> 00:50:17.639
And you know, a lot of us even if we
809
00:50:17.679 --> 00:50:20.599
think about our customers as other than numbers, and even
810
00:50:20.639 --> 00:50:23.559
if we think about the customer journey, and you know,
811
00:50:23.960 --> 00:50:26.639
but do we really think about creating a culture. Do
812
00:50:26.679 --> 00:50:28.880
we think about creating a tragedy? We think about creating
813
00:50:28.920 --> 00:50:32.840
a movement that is so powerful and something more sore.
814
00:50:32.880 --> 00:50:36.119
It's more exciting to be part of, right, Yeah, than
815
00:50:36.280 --> 00:50:40.039
just numbers on a spreadsheet. Right, So, real people are
816
00:50:40.119 --> 00:50:43.159
real movement are real following and real culture, and uh,
817
00:50:43.280 --> 00:50:46.519
that's just so so completely inspiring to me. And part
818
00:50:46.559 --> 00:50:48.559
of that, I think, you know, we often talk about,
819
00:50:48.880 --> 00:50:51.599
you know that we gotta we gotta keep in front
820
00:50:51.639 --> 00:50:53.920
of people, We gotta, we gotta stay top of mind.
821
00:50:53.960 --> 00:50:56.440
We need all these touches. I think you talk about
822
00:50:56.440 --> 00:50:59.039
staying top of heart and and what I just heard
823
00:50:59.039 --> 00:51:02.039
you staying was that were that they were in touch
824
00:51:02.079 --> 00:51:04.920
with people's hearts. And you know, it's not just that
825
00:51:05.360 --> 00:51:09.000
we're one more of a million marketing messages they're seeing
826
00:51:09.000 --> 00:51:11.199
often enough to maybe come back and buy some of
827
00:51:11.199 --> 00:51:15.199
the problems, but we've actually earned a place in their heart.
828
00:51:15.519 --> 00:51:15.719
Yeah.
829
00:51:15.760 --> 00:51:19.039
Yeah, yeah. So the reality is people don't care what
830
00:51:19.119 --> 00:51:22.760
you know until they know that you care. People don't
831
00:51:22.800 --> 00:51:25.800
want to be sold, They want to be served. They
832
00:51:25.840 --> 00:51:28.800
want to have the invitation to take radical action in
833
00:51:28.840 --> 00:51:32.000
their own lives from someone that they know love them,
834
00:51:32.079 --> 00:51:35.199
trust them, and is invested in them. I remember a
835
00:51:35.239 --> 00:51:38.719
few years ago it dawned on me in December that
836
00:51:38.840 --> 00:51:42.960
not everyone is excited about the holidays. I am. I
837
00:51:43.000 --> 00:51:46.159
have a great, big family. We get together, we all
838
00:51:46.199 --> 00:51:48.679
talk at the same time, we eat way too much,
839
00:51:49.000 --> 00:51:51.760
and we make great memories every year. But it dawned
840
00:51:51.800 --> 00:51:54.960
on me in December. This is not everyone's experience. As
841
00:51:55.000 --> 00:51:57.440
a matter of fact, there are some people that this
842
00:51:57.559 --> 00:52:01.559
is the most challenging time of the year. And I
843
00:52:01.639 --> 00:52:04.519
out of nowhere. I dropped in front of my fireplace,
844
00:52:04.559 --> 00:52:07.280
I set on my rug, I turned on the camera
845
00:52:07.719 --> 00:52:12.119
and I talked to her. I spoke to him. I said,
846
00:52:12.199 --> 00:52:15.480
this might not be an easy time for you. If
847
00:52:15.519 --> 00:52:19.159
it is, then hold space with me for the brother
848
00:52:19.280 --> 00:52:23.960
or sister that's struggling. If that's you, I'm gonna sit
849
00:52:24.039 --> 00:52:28.039
with you right now and hold your heart through this moment.
850
00:52:28.199 --> 00:52:31.119
I went on and went on for about five minutes.
851
00:52:31.719 --> 00:52:35.840
And oh my god, what happened on the other side
852
00:52:35.840 --> 00:52:38.280
of that. I didn't do it for that. I didn't
853
00:52:38.360 --> 00:52:40.719
do it for the buy in. I didn't do it
854
00:52:40.800 --> 00:52:43.679
for the growth. I didn't do it for that. But
855
00:52:44.119 --> 00:52:47.960
what happened when I sat with her in her dark time?
856
00:52:48.480 --> 00:52:52.360
When I aligned with him. I didn't offer, I didn't
857
00:52:52.400 --> 00:52:55.480
sell a thing. I just said, let me sit with you.
858
00:52:55.519 --> 00:52:59.559
So you know, Yana, y an A, you are not
859
00:52:59.760 --> 00:53:05.639
a loan. Yana, that right there. People care about you
860
00:53:05.800 --> 00:53:08.679
when they know that you care, They care about everything
861
00:53:08.719 --> 00:53:11.920
you care about. When they know that you care. And
862
00:53:12.119 --> 00:53:15.760
so often we're trying to build relationships in the microwave.
863
00:53:16.880 --> 00:53:22.920
We're trying to Google download trust, and trust is not downloaded.
864
00:53:23.079 --> 00:53:27.679
It's created. It has a foundation, and it doesn't take
865
00:53:27.840 --> 00:53:33.599
necessarily ten years or ten months. But it does take consistency.
866
00:53:34.760 --> 00:53:39.000
It does take me you looking in my eyes and
867
00:53:39.199 --> 00:53:43.360
seeing consistency and how I show up and knowing that
868
00:53:43.440 --> 00:53:46.400
I don't just show up when I want something. I
869
00:53:46.519 --> 00:53:50.480
show up at times just to deposit, just to contribute.
870
00:53:50.639 --> 00:53:53.000
And by the same token, for those of us who
871
00:53:53.039 --> 00:53:56.800
are teachers, you gotta also remember it's not just showing
872
00:53:56.880 --> 00:54:01.440
up to teach. I use that exact ample fleet about
873
00:54:01.599 --> 00:54:06.039
the Christmas Holiday video because I didn't teach anything. I said,
874
00:54:06.119 --> 00:54:09.480
I just want to be with you. I don't know
875
00:54:09.679 --> 00:54:12.199
how to I don't know what the solution is, but
876
00:54:12.239 --> 00:54:16.119
I can tell you won't sit here alone. It's been
877
00:54:16.320 --> 00:54:19.079
nine years now since I did that first video. On
878
00:54:19.360 --> 00:54:23.159
every year I do that video again because of what
879
00:54:23.400 --> 00:54:26.960
happened in that first year. I don't look for the conversions.
880
00:54:27.400 --> 00:54:29.159
I just look for the opportunity.
881
00:54:30.400 --> 00:54:35.800
Wow, that was so powerful. This has really been amazing, and.
882
00:54:37.719 --> 00:54:41.400
I'm almost speechless with what you've shared with us today,
883
00:54:42.079 --> 00:54:44.760
and I want to make sure that our audience can
884
00:54:45.239 --> 00:54:45.880
can learn.
885
00:54:45.719 --> 00:54:47.840
All about your work. And I know you've.
886
00:54:47.599 --> 00:54:50.400
You've created a free gift for our audience today, So
887
00:54:50.800 --> 00:54:53.760
tell them mor We got the link right down and below, folks,
888
00:54:53.800 --> 00:54:56.719
So take action on that, but tell us about what
889
00:54:56.880 --> 00:55:00.400
it is and help you access it and how they
890
00:55:00.400 --> 00:55:02.000
can find out about the rest of what you do.
891
00:55:02.639 --> 00:55:06.920
Yeah. So I'm really excited about this gift because I
892
00:55:07.039 --> 00:55:10.320
created myself no. One on my team Creator. I set
893
00:55:10.360 --> 00:55:15.400
on a plane international flight for about seven hours and
894
00:55:15.719 --> 00:55:19.039
I created every little nuance and what it is is
895
00:55:19.440 --> 00:55:23.400
I asked myself, would what would I do if I
896
00:55:23.440 --> 00:55:28.119
wanted to become more impactful and engaging as a communicator,
897
00:55:28.199 --> 00:55:30.679
no matter whether you're communicating to one or one hundred
898
00:55:30.760 --> 00:55:33.760
or one thousand, whether you're communicating on a stage or
899
00:55:33.800 --> 00:55:37.760
on video or in a boardroom. How what would I
900
00:55:37.840 --> 00:55:40.920
want to know? And so I begin to curate the
901
00:55:41.079 --> 00:55:47.760
questions that create strong impact, and you get to gauge
902
00:55:47.960 --> 00:55:50.519
yourself on where you are on each one of those
903
00:55:50.559 --> 00:55:53.440
and at the very end, it tells you these three
904
00:55:53.519 --> 00:55:57.360
categories that you show up in. But what's most exciting
905
00:55:57.360 --> 00:56:02.119
about you gauging yourself. The categories is that I give
906
00:56:02.199 --> 00:56:07.159
you recommendations of what to focus on in each category.
907
00:56:08.000 --> 00:56:12.199
And it's so great. My friends who are running multimillion
908
00:56:12.199 --> 00:56:14.920
dollar businesses, they all did it immediately, like what do
909
00:56:15.000 --> 00:56:15.679
I focus on?
910
00:56:16.000 --> 00:56:16.159
Right?
911
00:56:16.239 --> 00:56:19.320
What am I already strong at and where should I focus?
912
00:56:19.639 --> 00:56:23.599
And so I love the detailed I'm a very detailed
913
00:56:23.639 --> 00:56:29.440
teacher because I am functionally dyslexic. It's my superpower. Because
914
00:56:29.519 --> 00:56:33.440
I'm functionally dyslexic, I'm very thorough as a teacher. Does
915
00:56:33.480 --> 00:56:37.719
that make sense? I teach to me, I teach to
916
00:56:37.760 --> 00:56:40.480
the person needs to hear it in every direction possible.
917
00:56:40.880 --> 00:56:45.760
And so this assessment self assessment allows you to see
918
00:56:45.760 --> 00:56:48.559
where your strong points are, and it allows you to
919
00:56:48.559 --> 00:56:51.639
see where your gaps are, what you might not be seeing.
920
00:56:52.039 --> 00:56:54.679
And then it gives you just I think three things
921
00:56:54.719 --> 00:56:58.960
to laser on and focus on. And then most importantly,
922
00:56:59.039 --> 00:57:01.440
if you want to do it yourself, I give you
923
00:57:01.480 --> 00:57:04.760
some guidelines, but if you would like our support, then
924
00:57:04.800 --> 00:57:06.800
we give you a link to how you can see
925
00:57:06.800 --> 00:57:09.920
how we can support you as well. And both the
926
00:57:09.960 --> 00:57:15.239
personal development part and the professional development part as a
927
00:57:15.320 --> 00:57:18.920
communicator and how they overlap when you want to be
928
00:57:18.960 --> 00:57:22.920
at the highest level of your communication game. There is
929
00:57:22.960 --> 00:57:28.960
a cross section between personal development and speaker development, because
930
00:57:29.079 --> 00:57:31.559
in order for you to give more of you, you
931
00:57:31.719 --> 00:57:34.440
need to have access to more of your soul. So
932
00:57:34.519 --> 00:57:37.000
I love the fact that we also can support you
933
00:57:37.079 --> 00:57:41.239
whatever degree, and if nothing else, it's a good blueprint
934
00:57:41.480 --> 00:57:45.079
for you to go work off of. That was opening
935
00:57:45.119 --> 00:57:45.639
the back.
936
00:57:45.480 --> 00:57:50.440
Door exactly, and I can't wait to do the assess myself.
937
00:57:50.480 --> 00:57:52.760
And it's right down there, folks, right below the video
938
00:57:52.840 --> 00:57:55.599
here do it now, and I'm sure the people are
939
00:57:55.679 --> 00:57:57.400
jumping intack because I know I'm going to do it
940
00:57:57.440 --> 00:58:00.320
as soon as we get off here. So of that
941
00:58:00.400 --> 00:58:02.039
kind of thing, and I love to follow through on
942
00:58:02.119 --> 00:58:05.199
ways that I can continually up level what I'm doing
943
00:58:05.239 --> 00:58:08.079
so I can reach more people and create more positive
944
00:58:08.079 --> 00:58:10.239
benefit in the world. And that's what this is all about,
945
00:58:10.280 --> 00:58:11.840
and that's what it's going with all of us. So
946
00:58:12.239 --> 00:58:14.920
thank you so much, Lisa Nicholas, for who you are,
947
00:58:15.079 --> 00:58:18.239
for your journey, for everything you shared with us today,
948
00:58:18.719 --> 00:58:22.039
such generosity, and again there were just there are so
949
00:58:22.119 --> 00:58:25.119
many jewels in there, it's incredible.
950
00:58:25.199 --> 00:58:26.960
So thank you so very much.
951
00:58:27.519 --> 00:58:30.159
You're welcome. Thank you for having me. I truly believe
952
00:58:30.800 --> 00:58:34.719
that I'm in my legacy years and I'm twenty eight
953
00:58:34.800 --> 00:58:37.280
years in this business, and all I want to do
954
00:58:38.079 --> 00:58:42.440
is help good people strengthen their superpowers so that they
955
00:58:42.440 --> 00:58:44.400
can go out and do more good in the world.
956
00:58:44.559 --> 00:58:48.960
That's the season. So thank you for allowing me to
957
00:58:49.239 --> 00:58:52.000
uncover a couple of diamonds for those who are ready
958
00:58:52.039 --> 00:58:55.559
to pick those up and run with them and serve
959
00:58:55.639 --> 00:58:57.800
more So, thank you so much for what you do.
960
00:58:58.559 --> 00:59:01.119
Thank you, Lisa be Well he as.
961
00:59:01.079 --> 00:59:06.199
Well, my friend, thank you for joining me on the
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Radical Responsibility Podcast. Remember, real change happens when we commit
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to our growth, face our challenges with compassion, and stay
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open to transformation. If you found this episode help, I
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encourage you to subscribe and help us spread the message
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of healing.
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And personal empowerment.
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Until next time, stay grounded, stay present, and stay true
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to yourself.
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Take care,