How to 10x Your Personal Brand While You Sleep

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[SPEAKER_00]: So if you ever wanted to get clients while you sleep, the key is going to be to start running ads.
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[SPEAKER_00]: But you probably think that ads are complicated, expensive, or maybe not for creators like you.
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[SPEAKER_00]: This is exactly what I thought, but then I started running ads to people who I've been watching my organic content.
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[SPEAKER_00]: The result was millions of dollars in additional sales.
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[SPEAKER_00]: So for today, I want to bring on the guide that worked with me on these ads, Dylan has worked behind the scenes with some of the top creators in this space to generate millions of dollars.
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[SPEAKER_00]: And we're going to give you this simple playbook right now.
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[SPEAKER_02]: Meta's goal right now is to destroy every advertising platform.
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[SPEAKER_02]: Here's how they're doing it.
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[SPEAKER_02]: They've created the most powerful advertising engine that exists period where you can put up an ad and it'll make money.
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[SPEAKER_00]: Bill, why do you think that most people avoid ads?
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[SPEAKER_02]: I think over complication honestly, like people think that there's all these aspects of it, but if you're already creating content you could run ads.
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[SPEAKER_00]: And so that's like we talked about this before.
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[SPEAKER_00]: There's a lot of new changes that have happened with Facebook and ads.
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[SPEAKER_00]: I think it's a lot easier to get started there than people think.
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[SPEAKER_00]: They used to overcome the process.
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[SPEAKER_00]: Now, I know you guys get into a lot of the messaging and all the depth of everything, but for the average person who's just getting started with ads, do you still believe there's a big opportunity for them, even with ad costs going up?
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[SPEAKER_02]: Oh, I mean, a million percent, the reality is is that there's depth of how far you want to go like for us for your campaign we're getting so granular as the person who already saw this ad that already did this that already did this that was already on your list we're hitting them with a different ad.
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[SPEAKER_02]: But for the average person, what they should be doing is, you can, I mean, it's as simple as you can go to Instagram and choose to post, which I wouldn't recommend that, but you can't, right?
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[SPEAKER_02]: The simplest way.
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[SPEAKER_02]: But with meta, the way that they're algorithm is, is like they've combined now, they're doing, like they have, a lot of people don't know this, they have their own LM model.
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[SPEAKER_02]: So, yeah, yeah, yeah, feel like llama.
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[SPEAKER_02]: Yeah, like Lama, but what they've done is they've trained and it's actually bigger if you take claw to take GPT, like anthropic you take, um, open AI and you combine them, they're models more powerful, but they only use it to serve ads to people.
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[SPEAKER_02]: So what you can do is if you're posting content already, you just take, you could take that same piece of content that's done relatively well organically, you throw a different call to action on the end of it, so you edit the last 10 seconds.
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[SPEAKER_02]: And then you just go to meta, you go to their ads manager, you put it up and you put whatever amount of money you want into it.
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[SPEAKER_02]: And if it's done well organically, it almost certainly will do well through Pade.
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[SPEAKER_00]: That's awesome.
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[SPEAKER_00]: And so I think most people don't realize the amount of money they're leaving on the table.
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[SPEAKER_00]: Like, that's the part I realized was like, man, I was busted my butt trying to get people to come to my webinars and come to my launches.
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[SPEAKER_00]: You know, I was just like posting and emailing and doing all the things.
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[SPEAKER_00]: And this was the part that really changed my whole perspective on everything.
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[SPEAKER_00]: It was, I thought you weren't coming to my thing.
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[SPEAKER_00]: Like if I posted by my webinar and sent out emails and posted like 10 times about it, everybody who came came and sometimes they'd be disappointed.
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[SPEAKER_00]: Like, hey, only this many people came out of all those emails and all those posts.
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[SPEAKER_00]: And I thought everybody else was saying no.
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[SPEAKER_00]: But the reality was, they didn't even know it existed.
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[SPEAKER_00]: They didn't even see it.
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[SPEAKER_00]: So I'd be like, hey, dude, did you ever see that thing?
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[SPEAKER_00]: And they're like, no, what do you mean?
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[SPEAKER_00]: I'm like, what do you mean?
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[SPEAKER_00]: Bro, I post it 10 times, but they didn't see it because we assume that people see our videos, we assume that people see our stories.
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[SPEAKER_00]: I mean, you might even look at your story views on Instagram and think that somebody saw it.
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[SPEAKER_00]: That doesn't mean anything.
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[SPEAKER_00]: They could have just been tapping through while they're giving their kid something or multitasking, so they're not even really paying attention.
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[SPEAKER_00]: So I just realized with all the noise in people's brain, you have to cut through and really force yourself.
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[SPEAKER_00]: You tell me this is correct.
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[SPEAKER_00]: I feel like there's a gate and like there's a big gate and Zuck's got the keys to the gate Okay, and the gate behind the gate are all your followers and all the people that have watched your videos Especially if you're someone who has organic falling and Like you post something again it like it shows it to some of them and if you make a viral video Maybe it shows it to all like a big portion them, but for the most part like they're stuck behind this gate But then when you pay the toll at the gate it like opens up the gate now He's showing my stuff to the people I want to see it.
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[SPEAKER_00]: Is that true?
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[SPEAKER_02]: Yeah, of course, you can just target it and it's really easy.
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[SPEAKER_02]: You just select like I want this to go to people that already follow me.
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[SPEAKER_00]: Yeah, they're watching my videos.
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[SPEAKER_00]: So like if you're someone who's been posting content maybe have a small audience.
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[SPEAKER_00]: You know, think crazy, but like you could look at over the last several months, the people who've been watching your videos and you could just run a nod to those people.
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[SPEAKER_02]: Yeah, and so for you, a question for you, last event launch you did was the first time you really went hard on ads.
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[SPEAKER_00]: Yeah, and I don't even think, I mean, when hard we only spent maybe 25,000 dollars, which is a lot to some people, but like for me, like I should have probably spent more, but I was just like starting learning the whole process.
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[SPEAKER_00]: So, um, do you feel like there was more awareness of your stuff?
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[SPEAKER_02]: Like people like, so people like, yeah, saw your events coming out, like that was happening way more.
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[SPEAKER_00]: Yeah, and then this was the big shift for me was, dude, I saw your, I've seen your stuff, but then I saw your ad.
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[SPEAKER_00]: That's the key, like I think, and this is the part that I hope someone leaves with is like, we're gonna get into strategy and even if you're not great at content, you don't have big followers like, we can still do this.
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[SPEAKER_00]: But if you are someone who has been posting videos, even if you just have a small amount of views out of it, it's like, people have seen your stuff and now you just need to hit them up again with an offer or with an ad.
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[SPEAKER_02]: with an offer because like that old Gary V. thing, jab jab jab hook.
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[SPEAKER_02]: What if you just like you never hook through your organic content?
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[SPEAKER_02]: Yeah.
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[SPEAKER_02]: And you just hook on ads.
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[SPEAKER_02]: And then now people when organic feed, they never actually are, it's just jab jab jab.
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[SPEAKER_02]: Oh well, this guy is always serving me, value.
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[SPEAKER_00]: Yeah, and then another misconception, I actually asked Alex for Moses.
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[SPEAKER_00]: I was in his office for one of those workshops, and I remember at the time this was a couple years ago.
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[SPEAKER_00]: I think it's different now so you can't do this anymore, but like you could buy the workshop and then you could pay extra and you could join some other thing and you could go talk to Alex and later at the time.
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[SPEAKER_00]: And I was like, I really wanted to go ask him, because actually I was trying to...
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[SPEAKER_00]: get some Q&A and then also learn more about how I could work with their team.
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[SPEAKER_00]: And so I remember going into that Q&A with him and being like, hey dude, and we had met like a year before something else and so he was like, hey, what's up Neil, what are you doing here?
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[SPEAKER_00]: And I was telling him, hey, I'm trying to scale, we're trying to do ads.
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[SPEAKER_00]: But I have a question, and I've always stayed away from ads because I thought it would reduce my organic reach.
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[SPEAKER_00]: Like somebody told me that, like, hey, if you're organic creator and you start running ads now, you're going to be good as a customer and they're going to, like, suppress your videos.
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[SPEAKER_00]: And he was, like, absolutely not.
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[SPEAKER_00]: Like, that's all just a myth.
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[SPEAKER_02]: Yeah, and do you know, do you follow the Instagram CEO, Missouri?
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[SPEAKER_00]: Yeah.
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[SPEAKER_02]: Yeah.
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[SPEAKER_02]: It's like every Friday he does an AMA, it's actually super viable.
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[SPEAKER_02]: Like I watch, you know, talk about it.
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[SPEAKER_01]: Yeah.
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[SPEAKER_02]: Yeah, watch all of them.
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[SPEAKER_02]: And so in them, and one of them recently, he further validated this.
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[SPEAKER_02]: He said like the question was, will spending ads reduce my organic rich and he flat out said no.
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[SPEAKER_02]: And they've confirmed this and I've had conversations we know this, but TikTok on the other hand does.
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[SPEAKER_02]: And I've spoken to TikTok's team and they are very clear behind the scenes, not publicly, that they will suppress your organic reach, the moment you spend a dollar on a post, on that post, that post is dead forever.
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[SPEAKER_02]: So you can use it.
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[SPEAKER_02]: And this is a strategy.
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[SPEAKER_02]: We'll do a lot of times with a post if a post is doing well organically.
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[SPEAKER_02]: We'll just go into meta and we'll just boost it but put a link because you can attach a link to it.
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[SPEAKER_02]: crazy reach and people like I see you everywhere.
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[SPEAKER_02]: Right.
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[SPEAKER_02]: Like what's the impact of someone when it's like you go from just being like oh yeah like I love your content to like dude I see you everywhere.
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[SPEAKER_02]: You are everywhere.
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[SPEAKER_02]: That's what happened with your event.
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[SPEAKER_00]: Yeah people said this afterwards and this is one thing you really helped me with was like okay we did the ads for the launch.
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[SPEAKER_00]: So I spent $25,000 approximately and ended up grossing $290,000.
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[SPEAKER_00]: And it was doing well.
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[SPEAKER_00]: I think it sold like half the event out.
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[SPEAKER_00]: And then I remember afterwards you're like, I started running ads with the leftover budget to people because they didn't come the people who didn't convert.
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[SPEAKER_00]: And we were getting ticket sales for like $800 ticket or $1,000 ticket for like, I think you were getting it for like $50.
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[SPEAKER_02]: Yeah, like the first day after the event, it was like $26 and there was like nine of them.
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[SPEAKER_00]: Yeah.
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[SPEAKER_02]: I was like, dude, I think we just scaled this.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: And so we just hit the ground with that.
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[SPEAKER_00]: And then that was the part where without that little insight that you saw, I would have missed out on like hundreds of sales because now the people
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[SPEAKER_00]: who were already aware of me, then they came to my launch, they were aware of my, I offer my event, but they were just distracted at the time or didn't convert for whatever reason.
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[SPEAKER_00]: Now we're hitting them up a fifth, a fourth, a fifth, a sixth time, and they were converting, eventually.
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[SPEAKER_00]: And so, if, like, the question for everybody is like, would you spend 40 to make $1,000?
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[SPEAKER_00]: Yes, would you spend $20 to make $500?
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[SPEAKER_00]: Yes, it's like if it's profitable, you should be doing more of this.
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[SPEAKER_00]: I also referred you, uh, one of the people in my group and he just wanted to get started based level, um, and so this was Nick, who I've also had on the show and I think he spent how much on his first webinar.
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[SPEAKER_02]: $30,000, $30,000.
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[SPEAKER_00]: $35,000.
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[SPEAKER_00]: That's it.
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[SPEAKER_00]: And how much was his return on the $30,000?
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[SPEAKER_02]: he made 17k.
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[SPEAKER_02]: That's great.
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[SPEAKER_02]: But since then we've now ran that back every month and he's done well under the 100,000s from the same thing with the same kind of multiples.
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[SPEAKER_00]: Yeah and so that's the question like would you trade this amount of money for this and I think that that's an easy question for people to answer the problem is they just get lost in the sauce with all the complexity.
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[SPEAKER_00]: Okay, so we'll put that at the beginning because I think that will hook people in.
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[SPEAKER_00]: Okay, cool.
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[SPEAKER_00]: So we went over the problem.
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[SPEAKER_00]: Why people will avoid ads?
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[SPEAKER_00]: Why how much might they're leaving on the table?
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[SPEAKER_00]: Okay.
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[SPEAKER_00]: Okay.
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[SPEAKER_00]: And so, oh yeah, go ahead, bro.
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[SPEAKER_02]: I think some of the interesting thing with what we do with you is that,
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[SPEAKER_02]: Well, we did a AI video.
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[SPEAKER_02]: You were like the first person to run.
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[SPEAKER_02]: It was the first time I think I ran an AI video, as an app, right?
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[SPEAKER_02]: And you made the video, right?
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[SPEAKER_02]: And we used different tools and you put it together.
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[SPEAKER_02]: And it was the first time people had seen an app like that.
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[SPEAKER_02]: Like it was you coming in and you were like opening up and it in Vegas, right?
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[SPEAKER_02]: Like the light shines on your face.
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[SPEAKER_02]: And people were commenting on that app.
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[SPEAKER_02]: And that was for the first two weeks the campaign, I think the highest performing ad in the set.
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[SPEAKER_02]: But I think the key point here is that whatever the not just to do AI videos but whatever the current present time thing that people haven't seen before because most people they'll just try to launch something and it's like okay cool but like for this campaign it was something that no one hadn't seen AI videos yet running his ads and so by doing that same thing with images it's like you need to in order to stand out just find something that's
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[SPEAKER_02]: Bitcoin's crashing right now, you can find ways to subtly tie that in, and if you can capture on current events, that's what social is made on is pushing in current events, right?
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[SPEAKER_02]: So you can make a huge, really interesting push just with that strategy.
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[SPEAKER_00]: Yeah, so this is cool.
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[SPEAKER_00]: So I think the reason why Dylan is letting you guys know all this is because the variable of success with ads is going to be the creative.
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[SPEAKER_00]: It's going to be the ad that you create.
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[SPEAKER_00]: Maybe you have organic ions, maybe you don't, maybe you're good at content, maybe you're not.
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[SPEAKER_00]: But you can get creative with this stuff.
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[SPEAKER_00]: And so just to reference what the example you're giving is I wanted at the time, AI videos were just going to crazy.
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[SPEAKER_00]: People were making wild AI videos.
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[SPEAKER_00]: And I couldn't get mind.
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[SPEAKER_00]: Like the thing that people wanted to do is make a more realistic.
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[SPEAKER_00]: So I ended up getting a guy who I saw making these ultra realistic baby AI videos.
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[SPEAKER_00]: And you probably seen him on social media, but like he was like making wrappers as babies, wrapping the song, and it was like going viral.
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[SPEAKER_00]: And I was like, bro, could you take whatever you're using, whatever tool, and make me this cool video, and I have this concept I'm going through, a war-torn Vegas, it's like post-apocalyptic, and then I turn on the thing and we blast off, and he's like,
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[SPEAKER_00]: Yeah, let me give me a shot.
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[SPEAKER_00]: I'll get a shot and then he did it.
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[SPEAKER_00]: And it was like so realistic compared to the slop that was out at the time.
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[SPEAKER_00]: Now you could probably make that video with any tool.
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[SPEAKER_00]: But like a year ago, that was like very innovative.
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[SPEAKER_00]: And so that video took off another one that did really well for the ad campaign that I did, which wasn't me and it was using B roll and we used the AI voice over it.
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[SPEAKER_00]: So I went to 11 labs, and we'll put all the links to these tools in the description, but I used 11 labs voice.
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[SPEAKER_00]: So it's like one of those standard ads voices I can't remember the dude's name.
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[SPEAKER_00]: I think it's a rick or I don't remember.
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[SPEAKER_00]: There's like all these known voices.
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[SPEAKER_00]: If you've ever seen an AI voice add, you've seen the deep, like, yeah, you've seen this, you've heard this voice before, but I used one of those guys voices for the ad, and it did way better than that was like the next top performing add other than the, um,
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[SPEAKER_00]: the videos.
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[SPEAKER_00]: And so I think people overcomplicate like what am I going to say in the ad, what am I going to do?
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[SPEAKER_00]: You could do a talking head ad, but say you're not good on camera, when with the recommendation be to make an A, I want or just do images.
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[SPEAKER_02]: So whatever, whatever, right?
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[SPEAKER_02]: Here's the thing is meta's current hour.
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[SPEAKER_02]: The meta's goal right now is to destroy every advertising platform.
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[SPEAKER_02]: Meta wants to stop people from advertising everywhere.
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[SPEAKER_02]: Old traditional media like Billboards TV radio all the stuff they want dead, which they've already done.
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[SPEAKER_02]: But now they want to kill every other platform.
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[SPEAKER_02]: And here's how they're doing it.
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[SPEAKER_02]: They've taken
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[SPEAKER_02]: these AI models and they've created the most powerful advertising engine that exists period where you can put up an ad and it'll make money.
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[SPEAKER_02]: Okay.
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[SPEAKER_02]: Now, with that being said, whether it's a static image, there's tools.
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[SPEAKER_02]: Now, you go to canva.com and you can take templates.
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[SPEAKER_02]: In fact, we have on my website, if you go to
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[SPEAKER_02]: Whereas.co slash inspo, IN, SPO, we have a ad wall of 250 high-performing creatives you can get, and it's just like, all there are you can cap some for free, see exactly what we've done.
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[SPEAKER_02]: and some of them have this, I think it's like an upsell, you can get the camera template.
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[SPEAKER_02]: But let's just say you go to Canva, you get like the, these templates, you just create them, you drop your picture on there, you put, you know, whatever the offer is, and you try running it.
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[SPEAKER_02]: But what you need to do right now is the reason why I were mentioning this is because last year, the strategy was just do something different.
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[SPEAKER_02]: A.I.
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[SPEAKER_02]: This year, the strategy is to do volume.
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[SPEAKER_02]: So, what you can do is you can take them, and you can take the creatives, and you can basically change the background out four times, change the text out four times, and put it in picture of yourself.
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[SPEAKER_02]: Now you've got 20 different images, and you can run those and now meta has enough to play with.
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[SPEAKER_00]: Yeah, this is seem so like kind of nitpicky, but I remember you made one image of my face against a background.
14:27.421 --> 14:30.784
[SPEAKER_00]: Now, the background we had blue, white, red.
14:31.253 --> 14:33.735
[SPEAKER_00]: The red one somehow took off.
14:33.875 --> 14:39.160
[SPEAKER_02]: The red one was getting some of the best results I've seen at like a period.
14:39.200 --> 14:40.081
[SPEAKER_00]: Yeah, but who would it know?
14:40.241 --> 14:47.087
[SPEAKER_00]: You know, so that's why you have to make different variations, different colors, test different looks, different pictures, different expressions.
14:47.207 --> 14:48.328
[SPEAKER_00]: It's like YouTube thumbnails.
14:48.809 --> 14:51.852
[SPEAKER_00]: Why does that one thumbnail go viral versus one that didn't?
14:52.092 --> 14:52.412
[SPEAKER_00]: I don't know.
14:52.552 --> 15:01.260
[SPEAKER_00]: It's something takes off and then it just, so this is the game that I think people don't talk about is like, what are the different things you can do?
15:01.240 --> 15:06.329
[SPEAKER_00]: Let's say the average person watching or listening is like, okay, I'm in a client service business.
15:06.429 --> 15:09.375
[SPEAKER_00]: Be to see I want to get customers cool.
15:09.856 --> 15:11.258
[SPEAKER_00]: You can get leads on social media.
15:11.839 --> 15:19.734
[SPEAKER_00]: It's easy But then now you get to follow up and I notice people are really entrepreneurs in particular and teams are really bad at following up Right, yeah, that's why I love webinars.
15:19.774 --> 15:20.575
[SPEAKER_00]: I know you preach this too.
15:20.595 --> 15:22.759
[SPEAKER_00]: It's like just just get them on a webinar
15:22.908 --> 15:27.299
[SPEAKER_00]: And then on the webinar, you get to present, teach, you build trust with people, because now they're seeing your expertise.
15:27.319 --> 15:28.882
[SPEAKER_00]: It's a preview of what it's like to work with you.
15:29.243 --> 15:31.388
[SPEAKER_00]: At the end, you can make an offer to take the next step with you.
15:31.950 --> 15:36.801
[SPEAKER_00]: So be to see and be to be, I love running ads to a webinar, what do you think about this?
15:37.022 --> 15:38.385
[SPEAKER_00]: Is this still working in 2026?
15:38.467 --> 15:38.948
[SPEAKER_02]: Yeah, yeah.
15:38.968 --> 15:41.413
[SPEAKER_02]: We do, I do 10 to 15 webinars a week.
15:41.433 --> 15:46.784
[SPEAKER_02]: I mean, I did I've done already three today before coming here my team We've run in three webinars and we I think we have two more today.
15:46.804 --> 15:49.149
[SPEAKER_02]: So we got five webinars to Tuesdays are great for webinars.
15:49.329 --> 15:51.373
[SPEAKER_02]: Yeah, we got five webinars today, right?
15:52.275 --> 15:53.337
[SPEAKER_02]: We probably
15:53.603 --> 16:00.393
[SPEAKER_02]: between all those clients doing the webinars today, we probably spend maybe between 30 in $50,000 for across those webinars, right?
16:00.834 --> 16:03.718
[SPEAKER_02]: And we'll run that for like, let's say four or five days before.
16:03.738 --> 16:09.247
[SPEAKER_02]: A lot of people think you need to run ads for webinars like for weeks and weeks and weeks.
16:09.928 --> 16:12.912
[SPEAKER_02]: We'll do that like two week campaign to test.
16:12.892 --> 16:16.040
[SPEAKER_02]: different things, but the most important time is the four days before.
16:16.421 --> 16:16.742
[SPEAKER_02]: Yeah.
16:16.762 --> 16:22.237
[SPEAKER_02]: So if I've a webinar in Tuesday, I start scaling the budget and we'll spend 80% of the budget Saturday, Sunday, Monday, Tuesday.
16:22.618 --> 16:23.039
[SPEAKER_00]: Right before.
16:23.239 --> 16:23.761
[SPEAKER_02]: Yeah, right before.
16:23.861 --> 16:24.583
[SPEAKER_02]: Because it's sure right.
16:25.265 --> 16:29.095
[SPEAKER_02]: Because if you sign up for something too weak, you know, like I know you you're not sure.
16:29.075 --> 16:36.387
[SPEAKER_00]: That's the, that's today's internet consumer, there's so much noise, there's so much stuff going on in their head, you want to be recent.
16:36.407 --> 16:37.528
[SPEAKER_00]: You don't want to be weeks ahead.
16:37.568 --> 16:41.635
[SPEAKER_00]: Now, if it's like something like my launcher, like Carmosie's thing, like he promotes it for a month.
16:42.015 --> 16:42.116
[SPEAKER_00]: Yeah.
16:42.136 --> 16:42.877
[SPEAKER_00]: But that's different.
16:43.398 --> 16:47.945
[SPEAKER_00]: You standard webinar where you're just going to be teaching the seven secrets behind this or mistakes or whatever.
16:48.345 --> 16:51.651
[SPEAKER_00]: Like that could be literally just a week before the thing.
16:52.151 --> 16:54.475
[SPEAKER_00]: And then the biggest ad spend is going to be right before.
16:54.556 --> 16:57.181
[SPEAKER_02]: And every, I think every business owner should be doing webinars.
16:57.582 --> 17:01.870
[SPEAKER_02]: It should be something you do at a minimum once a month in your business.
17:01.910 --> 17:05.236
[SPEAKER_02]: Because here's the thing, you do all your marketing, all month long.
17:05.256 --> 17:12.750
[SPEAKER_02]: You make all this content, but these people who are there, they're on social, they're on your Instagram, there may be some came to your email list.
17:12.730 --> 17:18.459
[SPEAKER_02]: Webinars are the best conversion mechanism to get people to give you all their details, their name, their phone number, their email, right?
17:18.940 --> 17:26.371
[SPEAKER_02]: And then from there you then get them, you'll get 30% of people that give you their info to end up showing up and they sit with you for an hour and a half.
17:26.752 --> 17:27.032
[SPEAKER_00]: Yeah.
17:27.052 --> 17:30.117
[SPEAKER_02]: When's the last time you got to sit in front of a process back for an hour and a half?
17:30.137 --> 17:35.245
[SPEAKER_02]: So whether you're selling loans, you're selling houses, you're selling cars, we got card dealerships you run this for.
17:35.646 --> 17:37.168
[SPEAKER_02]: Just last week we had a card dealership,
17:37.148 --> 17:50.182
[SPEAKER_02]: that ran ads for a webinar, I think they spent like 400 bucks and they had seven cars people Go after webinar drive down to the dealership and buy that day From a funeral from 400 bucks an ad spend.
17:50.503 --> 17:57.690
[SPEAKER_02]: That's so the point is is like webinars are one of the best conversion mechanisms You're building trust people talk about trust for session, right?
17:59.332 --> 18:01.975
[SPEAKER_02]: There definitely is a trust for session
18:01.955 --> 18:04.700
[SPEAKER_02]: Have you heard of this this thing this seven touch points?
18:05.020 --> 18:20.807
[SPEAKER_00]: Yeah, yeah, Google lot of study that came out that said This is years ago, and it's still valid is people need to see you seven seven hours of Content total across multiple touch points, you know, and what's crazy about this is
18:20.787 --> 18:26.494
[SPEAKER_00]: you can accelerate that process with the webinar, because it's hard to get seven hours of content, especially if you're posting short form.
18:26.995 --> 18:28.657
[SPEAKER_00]: Like people only seeing little tidbits.
18:29.238 --> 18:37.909
[SPEAKER_00]: But I have another guy that I work with here, Omar and our studio, he launches entire business through a webinar strategy.
18:38.309 --> 18:39.491
[SPEAKER_00]: Now, he uses challenges.
18:40.051 --> 18:43.536
[SPEAKER_00]: So he does a webinar that leads to a five-day challenge and then he sells something at the end.
18:43.596 --> 18:47.841
[SPEAKER_00]: So this works for getting B to C customers, like I just talked about, but you can also use this B to B.
18:47.821 --> 18:55.816
[SPEAKER_00]: He sells consulting and offer to business owners, entrepreneurs who want to use content to grow their business or personal brand to grow their business.
18:55.876 --> 19:00.164
[SPEAKER_00]: And so he did this 5D challenge format and he's made millions of dollars.
19:00.204 --> 19:03.670
[SPEAKER_00]: Like this dude is on, like his chart is going up.
19:03.650 --> 19:05.932
[SPEAKER_00]: all through webinars.
19:05.952 --> 19:07.213
[SPEAKER_00]: It's just a different type of webinar.
19:07.233 --> 19:12.538
[SPEAKER_00]: He does it over five days, and there's a whole format to that building trust, and then making an offer at the end of it.
19:12.598 --> 19:18.764
[SPEAKER_00]: But again, he's trying to compress that trust building process, which is hours of time.
19:18.844 --> 19:25.270
[SPEAKER_00]: So there is a trust recession, but the more time you spend with people, if you're actually good at what you do, they're going to see that.
19:25.330 --> 19:28.013
[SPEAKER_00]: It's going to come through, as long as you're in the, and you get better presenting.
19:28.053 --> 19:31.176
[SPEAKER_00]: I know in the first time you do one of these maybe your little shaky,
19:31.156 --> 19:35.585
[SPEAKER_00]: But it's so much easier than teaching on a stage, because you can have your notes right here.
19:35.806 --> 19:36.848
[SPEAKER_00]: You can read the slides.
19:36.928 --> 19:39.233
[SPEAKER_00]: I mean, you can get through webinar even if you suck.
19:39.253 --> 19:39.614
[SPEAKER_00]: Honestly.
19:40.135 --> 19:40.556
[SPEAKER_00]: Yeah.
19:40.696 --> 19:41.438
[SPEAKER_02]: You can record it.
19:41.518 --> 19:43.562
[SPEAKER_02]: If it gets horrible, you could've pre-record it.
19:43.762 --> 19:43.943
[SPEAKER_00]: Yeah.
19:43.963 --> 19:49.234
[SPEAKER_02]: It's never the same, because a live one you see the chat, and you can engage with people in real-time feedback.
19:50.617 --> 19:50.717
[SPEAKER_02]: Yeah.
19:51.018 --> 19:53.500
[SPEAKER_02]: The challenge is interesting because it's a different format.
19:53.540 --> 19:54.381
[SPEAKER_02]: It's the extended version.
19:54.842 --> 19:57.484
[SPEAKER_02]: But like we, that's the evolution.
19:57.544 --> 20:01.147
[SPEAKER_02]: So you do webinars, you get good at webinars, you do them every month at a minimum.
20:01.788 --> 20:05.832
[SPEAKER_02]: And then for the businesses that want to scale, then you shift to challenges.
20:06.072 --> 20:08.654
[SPEAKER_02]: So three day events to five day events.
20:09.155 --> 20:11.437
[SPEAKER_02]: We just did one recent event.
20:11.897 --> 20:14.860
[SPEAKER_02]: There was a two-day event, virtual event.
20:14.960 --> 20:17.903
[SPEAKER_02]: And we had Russell Branson came and spoke on that.
20:18.203 --> 20:24.772
[SPEAKER_02]: and it was for Andy Elliott, a sales trainer guy, but the goal was to do a $10,000 on this true day event.
20:25.212 --> 20:32.522
[SPEAKER_02]: The crazy thing is we spend ads, we spend a couple hundred grand on the ads, spend for it, and it becomes our biggest, the biggest launch he'd ever done, right?
20:32.562 --> 20:35.006
[SPEAKER_02]: That was a little cool.
20:35.026 --> 20:36.087
[SPEAKER_02]: But you don't have to start there.
20:36.428 --> 20:43.317
[SPEAKER_02]: You just, because it takes the point, I'm getting out here, is that it takes a lot of time and energy to do a multi-day event.
20:43.718 --> 20:45.162
[SPEAKER_02]: Whereas a webinar, you can do it an hour.
20:45.563 --> 20:45.703
[SPEAKER_00]: Yeah.
20:45.884 --> 20:47.167
[SPEAKER_02]: And you can spend, that's what I've done.
20:47.287 --> 20:55.669
[SPEAKER_00]: I've never done a multi-day thing, and I haven't needed to yet because I've already been building trust, and then I just get them on to a one hour thing.
20:56.170 --> 20:58.235
[SPEAKER_00]: And I did these organic to start, but then I did.
20:58.255 --> 21:00.040
[SPEAKER_00]: I switched over to...
21:00.020 --> 21:12.711
[SPEAKER_00]: to doing more people on these in terms of with ads and things like that, and I was getting way more traffic, getting myself introduced to people, reminding people that exist.
21:12.731 --> 21:17.623
[SPEAKER_00]: So I think there's just something to just reminding people about what you do and how you can help them.
21:17.603 --> 21:22.235
[SPEAKER_00]: And you could just run an ad to say, book a call with me, or, and that works.
21:22.476 --> 21:24.361
[SPEAKER_00]: Like, but show up rates and all those kinds of things.
21:24.381 --> 21:26.186
[SPEAKER_00]: You have, I just think you don't have enough trust yet.
21:26.206 --> 21:31.480
[SPEAKER_00]: That's why I would prefer people doing ad to, to an offer like a webinar.
21:31.821 --> 21:33.385
[SPEAKER_00]: And I've noticed,
21:33.365 --> 21:56.672
[SPEAKER_00]: Some people are also doing like lead magnets, guides, you could sell something, and by selling something low ticket, you can offset your ad costs, so there's little kinds of different ways to do this, but I would just tell people if you're like new to it, the easiest way would be to do a webinar, and if you need like, we'll get into a format for how you do that, but the other thing I want to ask you to is it's something about, I
21:56.652 --> 22:04.681
[SPEAKER_00]: running ads to new traffic versus running ads to people who know you if you have a customer list, like audiences and all these kinds of things.
22:05.161 --> 22:17.594
[SPEAKER_00]: So use that something earlier which is that the average person can now run ads a lot easier because a lot of the complexity in there is going to be like picking who the ads go to if you ever got logged into as manager if you're new like you're like man this is like amazing here.
22:18.295 --> 22:24.702
[SPEAKER_00]: So for the average person now is it getting easier can they just go in there and just say here's my goal run it.
22:26.032 --> 22:30.617
[SPEAKER_02]: The simplest way to set up a ads campaign to get crazy results is you have two campaigns.
22:31.298 --> 22:32.820
[SPEAKER_02]: You have one for testing and one for proven.
22:33.481 --> 22:39.768
[SPEAKER_02]: And this is based on all the stuff that's right now, like if you hear about and drama that you hear about this or that, like this is based on this principle.
22:40.329 --> 22:48.839
[SPEAKER_02]: And one is you spend 80% 70% 80% of your budget on the proven campaign and you spend 20% 30% on the test campaign.
22:49.500 --> 22:49.920
[SPEAKER_00]: Okay?
22:49.940 --> 22:52.343
[SPEAKER_00]: Well, if you don't have a proven campaign, use your first time running out.
22:52.525 --> 22:54.808
[SPEAKER_02]: So you spend a hundred percent on the test one.
22:54.828 --> 22:55.289
[SPEAKER_02]: Yeah, okay.
22:55.329 --> 23:03.020
[SPEAKER_02]: But you can spend what I would say is whatever your budget is, like let's say your budget for the month is three grand, three thousand dollars.
23:03.381 --> 23:09.690
[SPEAKER_02]: Go spend a thousand bucks testing and you find which one creative, which image of video.
23:09.670 --> 23:12.054
[SPEAKER_02]: God, you're the most results for the lowest cost.
23:12.194 --> 23:12.915
[SPEAKER_02]: Okay.
23:12.935 --> 23:15.039
[SPEAKER_02]: And then you take that and you move that to the proven campaign.
23:15.920 --> 23:21.309
[SPEAKER_02]: And what you do is every single week, you pick a day where you're going to film and or make new creatives.
23:21.369 --> 23:23.392
[SPEAKER_02]: And you're going to pull up cloud over here.
23:23.653 --> 23:26.537
[SPEAKER_02]: You're going to put in your little ideas you're going to have.
23:26.578 --> 23:28.080
[SPEAKER_02]: It's give you three scripts.
23:28.921 --> 23:32.387
[SPEAKER_02]: Ideally what you'll do is you create a framework where you can have
23:32.367 --> 23:34.674
[SPEAKER_02]: hook body co-raction.
23:35.256 --> 23:36.218
[SPEAKER_02]: She issued three hooks.
23:36.279 --> 23:40.551
[SPEAKER_02]: She issued three bodies and three hold actions and you mix and match them in the end up with nine videos.
23:41.173 --> 23:41.815
[SPEAKER_00]: Okay, that's correct.
23:41.895 --> 23:43.440
[SPEAKER_00]: So they're just variations of the same thing.
23:43.572 --> 23:45.635
[SPEAKER_02]: Yeah, very interesting to the same thing, but it's important to test that.
23:46.076 --> 23:49.301
[SPEAKER_02]: You drop that into meta and then meta will serve that.
23:49.381 --> 23:58.615
[SPEAKER_02]: But you do it every single week, you run if it's a B2B, like a local business or someone who sells services and their marketing budget is three grand a month.
23:59.236 --> 24:06.968
[SPEAKER_02]: I'll say if you pick a date to shoot content every single week, you move at the end of the week, the same day you move the winners into the winning campaign.
24:07.669 --> 24:11.014
[SPEAKER_02]: The AAPC budget, you do this for the next 90 days, I guarantee your business will change.
24:11.500 --> 24:14.925
[SPEAKER_02]: It'll never be the same again because, but everyone gives up.
24:15.245 --> 24:18.229
[SPEAKER_02]: They shoot five videos, they launch it, I didn't work.
24:19.030 --> 24:23.496
[SPEAKER_02]: No, one of them worked, but you didn't move it and you turn it off.
24:23.516 --> 24:24.878
[SPEAKER_00]: So you need to pick, find the winner.
24:25.259 --> 24:33.610
[SPEAKER_02]: And you have to keep testing and add, you don't really know until you spend a hundred bucks through one add effectively before, you know, if it's working or not.
24:33.826 --> 24:35.931
[SPEAKER_00]: Yeah, and it doesn't sound like you have to spend a ton of money.
24:36.151 --> 24:38.136
[SPEAKER_00]: So if someone's like, hey, I want to piss a bunch of money away.
24:38.156 --> 24:41.563
[SPEAKER_00]: Well, you're going to, like, you're already spending the time.
24:42.065 --> 24:42.165
[SPEAKER_00]: Yeah.
24:42.185 --> 24:49.121
[SPEAKER_00]: Like, and so the first time you do this, maybe you have to spend a little bit of just testing, like, okay, 100 bucks on this, 100 bucks on this and see which ones are working.
24:49.542 --> 24:51.987
[SPEAKER_00]: But I think it's a lot better.
24:51.967 --> 24:57.172
[SPEAKER_00]: with the goal of like, when this works for you, it creates a system in your business.
24:57.692 --> 25:02.577
[SPEAKER_00]: And so what happened for me was, I started doing these and then I started getting results.
25:03.158 --> 25:09.023
[SPEAKER_00]: And then I remember talking to my friend Daniel Priestley, who's like, really big with his, on my business.
25:09.043 --> 25:21.315
[SPEAKER_00]: He's a consultant who helps business to scale, and he owns a bunch of these, and he, his sweet spot is getting people who make like, low, high six figures or low seven figures
25:21.295 --> 25:23.217
[SPEAKER_00]: That's where he can add the most value.
25:23.658 --> 25:26.301
[SPEAKER_00]: And he was like, Neil, how many times do you do your webinars?
25:26.441 --> 25:29.004
[SPEAKER_00]: And I was like, whenever I feel like it, he's like, are you dumb?
25:29.585 --> 25:31.847
[SPEAKER_00]: He's like, why don't you do them every other week?
25:31.988 --> 25:32.528
[SPEAKER_00]: Why don't you do them?
25:32.608 --> 25:33.609
[SPEAKER_00]: Like you just said, monthly.
25:34.230 --> 25:36.112
[SPEAKER_00]: And I was like, well, I get kind of tired of doing the same thing.
25:36.132 --> 25:40.357
[SPEAKER_00]: He's like, do you think coal-placed hard to play in their set tonight at, you know, allegiance to stadium?
25:40.377 --> 25:41.098
[SPEAKER_00]: I'm like, yeah, probably.
25:41.118 --> 25:46.324
[SPEAKER_00]: You know, maybe they don't like every song playing at the same song every night for the last decade.
25:46.464 --> 25:46.965
[SPEAKER_00]: But,
25:47.502 --> 25:48.163
[SPEAKER_00]: They're freaking rich.
25:48.203 --> 25:49.225
[SPEAKER_00]: You don't mean like it works.
25:49.285 --> 25:50.887
[SPEAKER_00]: Like give the people what they want.
25:50.947 --> 25:51.829
[SPEAKER_00]: Play your greatest hits.
25:51.869 --> 25:52.891
[SPEAKER_00]: Like it's not that bad.
25:53.211 --> 25:57.738
[SPEAKER_00]: I could be outside digging a ditch right now or I get to go on a webinar and teach something that I've taught a hundred times.
25:57.778 --> 26:05.170
[SPEAKER_00]: Like you can fire yourself up is the point I'm trying to make is like, a lot of times we think we have to come up with something new, groundbreaking, earth shattering.
26:05.290 --> 26:07.053
[SPEAKER_00]: When really you just need to run your greatest hits.
26:07.634 --> 26:10.118
[SPEAKER_00]: Like get a good presentation.
26:10.098 --> 26:24.480
[SPEAKER_00]: that helps people move forward with whatever it is that you offer, whether you're selling a house, a coaching offer, a marketing service, whatever that is, there's a format to putting together a presentation that converts, make that presentation, practice it a bunch of times, and then just keep running the same thing, right?
26:25.421 --> 26:28.005
[SPEAKER_02]: Yeah, I've done over 500.
26:28.238 --> 26:32.463
[SPEAKER_02]: webinars myself like me teaching training and you actually produce them for people, right?
26:32.483 --> 26:36.288
[SPEAKER_02]: Yeah, yeah, we will like for our top level clients will do done for you everything.
26:36.448 --> 26:38.490
[SPEAKER_02]: We literally write the slides like I would write the script.
26:38.971 --> 26:41.734
[SPEAKER_02]: I even set up the zoom like my team sets the funnel everything.
26:41.774 --> 26:42.936
[SPEAKER_00]: The guide just has to show up.
26:42.956 --> 26:45.038
[SPEAKER_00]: Yeah, you show run the ads for them everything, right?
26:45.058 --> 26:45.539
[SPEAKER_02]: Yeah, yeah.
26:47.201 --> 26:51.546
[SPEAKER_02]: But you know, I've done over eight figures in sales of my own personal webinars like producing it.
26:51.880 --> 26:59.053
[SPEAKER_02]: and I've learned the things to say, and I've studied all the people out there, there's all these guys that teach us, but you learn what to say when to say it, how to say it.
26:59.093 --> 26:59.835
[SPEAKER_02]: Yes.
26:59.855 --> 27:03.862
[SPEAKER_02]: For an average person, it's actually really simple.
27:03.962 --> 27:06.727
[SPEAKER_02]: Start by telling them, like, it's the speaking script.
27:06.747 --> 27:07.929
[SPEAKER_02]: Do you tell them what you're gonna tell them?
27:08.210 --> 27:11.035
[SPEAKER_02]: And you tell them, you tell them what you told them, and then you give them an offer at the end.
27:11.275 --> 27:12.117
[SPEAKER_00]: That's it.
27:12.097 --> 27:17.544
[SPEAKER_00]: Yeah, and I think, like you said, for web, it's easy to just teet.
27:17.724 --> 27:20.167
[SPEAKER_00]: Like it's just, it's just talking from a script.
27:20.188 --> 27:21.689
[SPEAKER_00]: You don't have to like memorize everything.
27:22.250 --> 27:23.832
[SPEAKER_00]: You could literally look down at your words.
27:24.153 --> 27:25.194
[SPEAKER_00]: You can add them on the screen.
27:25.655 --> 27:26.456
[SPEAKER_00]: You can look at the camera.
27:26.476 --> 27:29.540
[SPEAKER_00]: Like it's so much more, it's so much less pressure than presenting live.
27:30.040 --> 27:32.824
[SPEAKER_00]: You know, like selling live from a stage is a little nerve-wracking.
27:32.844 --> 27:35.447
[SPEAKER_00]: If you haven't done it before, because you have one shot to get it right.
27:36.128 --> 27:37.810
[SPEAKER_00]: And you gotta make sure everything's dialed.
27:37.830 --> 27:39.032
[SPEAKER_02]: Do you remember your first talk?
27:39.012 --> 27:47.975
[SPEAKER_00]: Oh, yeah, like it was a tough like and I look back and cringe at it, which by the way, if you look back to your stuff and you're Cringing then you're doing it right because you should be getting better.
27:48.136 --> 27:50.602
[SPEAKER_00]: You should every year you should be looking at the stuff.
27:50.642 --> 27:54.793
[SPEAKER_00]: How can you make the tweaks because once you start getting to bigger numbers
27:54.773 --> 27:56.816
[SPEAKER_00]: I've noticed small tweaks to equal big leaps.
27:57.437 --> 28:01.082
[SPEAKER_00]: Like, oh, I put this thing before this, and I noticed I got like a dozen more sales.
28:01.523 --> 28:03.706
[SPEAKER_00]: Well, that's 100,000 dollars for some people.
28:03.966 --> 28:08.393
[SPEAKER_00]: Like, that's a big leap from just shifting, say this before this, that's a big thing.
28:08.553 --> 28:15.904
[SPEAKER_00]: Like, that's why I love digital marketing is like, you can find that winning-add color format and picture and expression, and it makes you money.
28:15.884 --> 28:17.446
[SPEAKER_00]: Like, that didn't take you much time.
28:17.626 --> 28:21.231
[SPEAKER_00]: Like, you can literally change the order of the way you say things in an ad.
28:21.871 --> 28:23.293
[SPEAKER_00]: And boom, you make an extra 100 grand.
28:23.313 --> 28:26.377
[SPEAKER_00]: You can change this and you can make an extra million dollars, depending on your scale.
28:26.918 --> 28:32.545
[SPEAKER_00]: And so that is just a mindset for people of like, it's not always working harder that makes you more money.
28:32.805 --> 28:33.626
[SPEAKER_00]: It's working smarter.
28:34.287 --> 28:37.731
[SPEAKER_00]: And I didn't think people like, oh, that's BS, that's what the gurus say online.
28:37.851 --> 28:39.453
[SPEAKER_00]: Well, it's actually true with digital marketing.
28:40.094 --> 28:42.798
[SPEAKER_00]: Like, you see it all the time, you give people how you to consult them.
28:42.858 --> 28:45.621
[SPEAKER_00]: And you're like, oh, just change this on the funnel.
28:45.601 --> 28:49.406
[SPEAKER_00]: 100K, it took you 30 seconds to come up with that idea.
28:50.027 --> 28:55.995
[SPEAKER_02]: Yeah, and I found that you talk about your friend, he takes people who make six figures and take them to a 78 years old.
28:56.015 --> 29:06.248
[SPEAKER_02]: For me, I found the best success taking people who are in that 30 to 40K range and taking them to do hundreds of thousands of months, because for me, we just build more systems.
29:06.769 --> 29:10.073
[SPEAKER_02]: Like most people in that 30K a month, 40K a month range.
29:10.053 --> 29:13.499
[SPEAKER_02]: They have like one channel of acquisition that's somewhat consistent.
29:13.619 --> 29:23.096
[SPEAKER_02]: It's a lot harder to go from zero to one to go from, you know, zero dollars a month to 20 came on, then it just go from 20 to 250 came on.
29:23.897 --> 29:28.986
[SPEAKER_02]: Because the 20 came on person already has something that they're selling, they're proving people trust them, they have testimonials.
29:29.447 --> 29:33.073
[SPEAKER_02]: So all you have to do is just like do more of it or add an additional channel.
29:33.577 --> 29:36.522
[SPEAKER_02]: Right, and so there's five channels that we run as campaigns.
29:37.623 --> 29:39.787
[SPEAKER_02]: One is webinars and challenges, which we talked about.
29:40.127 --> 29:41.209
[SPEAKER_02]: So funnels webinar challenges.
29:41.650 --> 29:45.435
[SPEAKER_02]: The second one is actually how you get meta to pay you to run ads.
29:45.896 --> 29:46.437
[SPEAKER_02]: Have you heard of this?
29:46.637 --> 29:47.258
[SPEAKER_02]: No.
29:47.438 --> 29:49.201
[SPEAKER_02]: It's a self-liquidding offer.
29:49.381 --> 29:56.833
[SPEAKER_02]: Maybe you've heard it in this terms, where you sell something for a low ticket dollar amount, that covers the cost of ads bed.
29:56.813 --> 29:57.855
[SPEAKER_02]: Oh, yeah, yeah.
29:57.875 --> 29:58.676
[SPEAKER_02]: Okay, so lead magnet.
29:59.157 --> 29:59.738
[SPEAKER_02]: I lead magnet.
29:59.758 --> 30:11.136
[SPEAKER_02]: Yeah, so like here I've got a but lead magnet typically give away for free and exchange for an email a self-liquidding offer you sell and You get the people to buy it.
30:11.176 --> 30:12.138
[SPEAKER_02]: So I give you an example.
30:12.158 --> 30:15.784
[SPEAKER_02]: I got a friend of mine who's a client Name Christian Oscar.
30:15.824 --> 30:18.689
[SPEAKER_02]: He runs I think a company called multifamily strategy.
30:19.170 --> 30:20.712
[SPEAKER_02]: You teach people how to buy apartment buildings
30:21.653 --> 30:23.558
[SPEAKER_02]: I was working with him, I started working with him.
30:24.180 --> 30:29.152
[SPEAKER_02]: He was doing like 45 to came on the last month he had his best month ever, I think, like over $4 million.
30:30.436 --> 30:30.897
[SPEAKER_02]: In one month.
30:31.559 --> 30:31.839
[SPEAKER_02]: Yes.
30:31.859 --> 30:34.025
[SPEAKER_02]: Yeah, in a month, yeah, from a year and a half of working together.
30:34.466 --> 30:38.717
[SPEAKER_02]: But what we did is the first thing we did is he made all his money through DM closing.
30:39.406 --> 30:42.812
[SPEAKER_02]: Right, so someone messaged him and he had his sales record closed them.
30:42.832 --> 30:45.797
[SPEAKER_02]: We added Webinars that added, I think, an extra, let's call it 60K a month.
30:46.579 --> 30:48.462
[SPEAKER_02]: Then we added self-liquidating offers.
30:48.823 --> 30:51.067
[SPEAKER_02]: And this was like a huge thing that took them now.
30:51.087 --> 30:53.611
[SPEAKER_02]: We're like six figures is a baseline.
30:54.172 --> 31:00.283
[SPEAKER_02]: Where it's a $7.99 cent ebook that we drive people to, or mini course.
31:00.263 --> 31:03.427
[SPEAKER_02]: And it's called, like, get your first property or something.
31:04.028 --> 31:09.075
[SPEAKER_02]: And then as soon as people go to buy, there's a couple of order upsells, order bumps, do you one click add?
31:09.476 --> 31:11.018
[SPEAKER_02]: Oh, this mini course, this mini course.
31:11.919 --> 31:15.324
[SPEAKER_02]: Our $8 mini course, our average order values over 100 bucks.
31:16.325 --> 31:20.010
[SPEAKER_02]: So now the game is, can meta find buyers for under 100 bucks?
31:20.378 --> 31:23.302
[SPEAKER_02]: Because if they do, we're profitable in marketing.
31:23.563 --> 31:23.763
[SPEAKER_00]: Yeah.
31:24.184 --> 31:25.485
[SPEAKER_02]: And then you just keep running.
31:25.686 --> 31:25.986
[SPEAKER_02]: It's free.
31:26.347 --> 31:26.687
[SPEAKER_02]: Yeah.
31:26.707 --> 31:27.488
[SPEAKER_02]: Everyone finds out about you.
31:27.508 --> 31:29.932
[SPEAKER_02]: So we get, you know, a handful of sales.
31:30.092 --> 31:33.157
[SPEAKER_02]: We sell a course after they buy the after they get the order bumps.
31:33.177 --> 31:37.723
[SPEAKER_02]: There's a $2,000 course that we sell for discounted price 700 bucks.
31:38.204 --> 31:40.227
[SPEAKER_02]: And after that, they can book a call with the sales scene.
31:40.207 --> 31:43.934
[SPEAKER_00]: Yeah, and then somebody's watching and listening, they're like, well, I'm not a coach.
31:44.155 --> 31:44.936
[SPEAKER_00]: Well, I'll tell you this.
31:45.016 --> 31:57.140
[SPEAKER_00]: There's a guy in our community who is in mortgage, for example, and he's actually in Canada, and he started selling a guide that's like the secrets to saving money on this or the things you need to know that are going to save.
31:57.200 --> 32:01.168
[SPEAKER_00]: And he's like, man, trust me, just this document, this PDF.
32:01.148 --> 32:05.512
[SPEAKER_00]: will make you money or save you money and he sells it for like $49.
32:05.572 --> 32:06.873
[SPEAKER_00]: And then now might be a little bit cheaper.
32:07.014 --> 32:08.735
[SPEAKER_00]: It started off like at 99 and then went to $49.
32:09.316 --> 32:13.900
[SPEAKER_00]: But essentially that one low ticket product covers the ad spend.
32:14.461 --> 32:18.845
[SPEAKER_00]: But then now he still has opportunity to get the client as a buyer or as a mortgage client.
32:18.865 --> 32:22.609
[SPEAKER_00]: So like you can sell things and still get the client business as well.
32:22.809 --> 32:23.970
[SPEAKER_00]: Like you don't have to stop.
32:24.050 --> 32:26.512
[SPEAKER_00]: That's just the first step to get them into your world.
32:26.973 --> 32:30.396
[SPEAKER_00]: And somebody might say well that would turn me into an info marketer
32:30.376 --> 32:33.061
[SPEAKER_00]: Like you can sell information, plus you can get clients.
32:33.081 --> 32:35.325
[SPEAKER_00]: Like it doesn't, it doesn't have to be like one path or the other.
32:35.846 --> 32:38.491
[SPEAKER_02]: Plus the, so I have a CPA, we exactly that for.
32:38.852 --> 32:41.777
[SPEAKER_02]: He's a CPA, offers great services, but it's only through referrals.
32:42.378 --> 32:46.346
[SPEAKER_02]: So we have a product, the thing is is different people transact in different ways.
32:46.847 --> 32:49.131
[SPEAKER_02]: So some people come in and they'll jump on a webinar.
32:49.572 --> 32:51.996
[SPEAKER_02]: How many webinars, like genuine questions do you jump on?
32:52.533 --> 32:54.218
[SPEAKER_00]: that I actually go to you watch.
32:54.238 --> 32:55.902
[SPEAKER_00]: Oh, me personally, maybe not that many.
32:56.043 --> 32:56.845
[SPEAKER_02]: Yeah.
32:56.945 --> 32:57.988
[SPEAKER_02]: You won't buy from a webinar.
32:58.630 --> 32:59.733
[SPEAKER_00]: I would not at this point of my career.
32:59.753 --> 33:02.340
[SPEAKER_02]: Would you prefer it way of buying referral.
33:02.573 --> 33:02.953
[SPEAKER_02]: referral.
33:02.973 --> 33:03.374
[SPEAKER_02]: Okay.
33:03.894 --> 33:07.719
[SPEAKER_02]: If you, if it wasn't a referral, how are you most likely to buy a product?
33:08.580 --> 33:15.006
[SPEAKER_02]: Your sales call through buying something directly on a landing page straight from a page, if I trust the person.
33:15.147 --> 33:17.830
[SPEAKER_00]: Yeah, but it's like quick because I don't want to spend time.
33:18.010 --> 33:19.451
[SPEAKER_00]: Yeah, you want to, you want to sell.
33:19.471 --> 33:20.272
[SPEAKER_00]: It calls as painful.
33:20.753 --> 33:22.675
[SPEAKER_02]: Yeah, because you then you got to like compare your schedule.
33:22.895 --> 33:23.215
[SPEAKER_00]: Yeah.
33:23.235 --> 33:25.177
[SPEAKER_02]: You got like sales calls is a dying thing.
33:25.318 --> 33:25.678
[SPEAKER_02]: Like,
33:25.658 --> 33:31.633
[SPEAKER_02]: I don't want to have to I don't want to book a call because now I have to like check my schedule I have to check your schedule, you know, your website.
33:31.674 --> 33:32.636
[SPEAKER_00]: Sheel braids are bad.
33:32.656 --> 33:38.130
[SPEAKER_02]: Sure, but you know, your text probably don't even remind me so then I got the call and I'm double booked.
33:38.150 --> 33:39.955
[SPEAKER_02]: So people transact in different ways.
33:40.272 --> 33:49.551
[SPEAKER_02]: And so the point is, in order for the evolution of a successful marketing campaign, it's using all five campaigns, because you're able to hit different buyers in different ways.
33:50.113 --> 33:51.195
[SPEAKER_02]: You're gonna buy a directa.
33:51.215 --> 33:56.065
[SPEAKER_02]: If you've seen Adi like for a product you like, you're just gonna buy Apple Pay's connected, boom, boom, boom, it's done.
33:56.566 --> 33:59.412
[SPEAKER_02]: It shows up in seven days, you forgot you bought it.
33:59.392 --> 34:05.220
[SPEAKER_02]: But other people, they want more time, they need all the details, they want a webinar, or they want a three-day event.
34:06.121 --> 34:14.032
[SPEAKER_02]: So I think the step one for anyone who's looking to scale to business is identify like, what is the scalable offer you have?
34:14.773 --> 34:16.356
[SPEAKER_02]: You need to offer that scalable, right?
34:16.396 --> 34:21.703
[SPEAKER_02]: So for, let's say service professionals, the CPA, he came to me, it's like, dude, what do you sell?
34:21.683 --> 34:22.905
[SPEAKER_02]: Well, it's customized.
34:22.965 --> 34:23.525
[SPEAKER_02]: I sell this.
34:23.605 --> 34:29.112
[SPEAKER_02]: I sell that like no step one in every business even the mortgage professional You need like what do you actually sell?
34:29.613 --> 34:31.656
[SPEAKER_02]: Because if I don't know what you sell I can't refer you business.
34:32.216 --> 34:32.897
[SPEAKER_02]: The CPA guy.
34:32.957 --> 34:38.464
[SPEAKER_02]: He's like he's been doing all my he's like he's my CPA and now we we both work, you know, he used me.
34:38.504 --> 34:46.054
[SPEAKER_02]: I use him, but the thing is like dude you're like the guy I use I don't know how to make group chats or connect with people because I don't know what you sell
34:46.034 --> 34:49.369
[SPEAKER_02]: And you don't have to describe the person because it's just a general.
34:49.410 --> 34:50.655
[SPEAKER_02]: It's just a general.
34:51.057 --> 34:51.941
[SPEAKER_00]: It's just a generalist.
34:52.122 --> 34:53.187
[SPEAKER_00]: People need to be specific.
34:53.288 --> 34:55.116
[SPEAKER_00]: I help people do this.
34:55.433 --> 34:59.058
[SPEAKER_02]: So for him, we package up, it's a 2K amount now.
34:59.519 --> 35:10.515
[SPEAKER_02]: He helps internet marketers and high-income professionals, package all their taxes, handle all the books, all their payrolls, 2K a month, and it's crushing, right?
35:11.216 --> 35:14.260
[SPEAKER_02]: And or like 15K for the year.
35:15.241 --> 35:18.446
[SPEAKER_02]: So step one is you need to define your offer what you sell.
35:19.247 --> 35:21.390
[SPEAKER_02]: Morgan's lenders, like what's the common thing?
35:21.556 --> 35:26.623
[SPEAKER_00]: Well, it could be like pulling money out of your house, refinancing, it could also be getting the process started to buy a home.
35:26.823 --> 35:32.571
[SPEAKER_00]: It could also be recruiting, like a lot of people in real estate mortgages they make money from bringing people into the organization.
35:32.951 --> 35:33.932
[SPEAKER_00]: It's a whole other offer.
35:33.952 --> 35:41.222
[SPEAKER_00]: I think, yeah, but from just the service for a client, it would be like, I can help you find below market deals.
35:41.262 --> 35:42.664
[SPEAKER_00]: I can help you get below market financing.
35:42.724 --> 35:49.673
[SPEAKER_00]: I can help you, like in some thing, there's a guy in my group, all he does is help people buy a home when they have a home to sell.
35:49.653 --> 35:50.554
[SPEAKER_00]: And this is it.
35:50.575 --> 35:55.543
[SPEAKER_02]: So like, and who's the most successful people that you coach in my group?
35:55.563 --> 35:56.404
[SPEAKER_00]: Yeah, I think about them.
35:56.424 --> 35:57.866
[SPEAKER_00]: They're just the people who have a specific offer.
35:57.947 --> 35:59.128
[SPEAKER_02]: Who have the most specific offer?
35:59.148 --> 35:59.509
[SPEAKER_00]: Yeah.
35:59.569 --> 36:08.083
[SPEAKER_00]: And it would be like, it's the anti, it's counterintuitive because the common person in my group is like, wait a second, they just cut off half the market.
36:08.063 --> 36:09.304
[SPEAKER_00]: or two thirds of the market.
36:09.465 --> 36:15.071
[SPEAKER_00]: And I'm like, no, no, no, no, this guy's rich, bro, because he only serves one people, but it's very clear who he helps.
36:15.872 --> 36:18.295
[SPEAKER_00]: And so I just think everyone should get a little more specific.
36:18.315 --> 36:19.416
[SPEAKER_00]: We want you with your business.
36:19.837 --> 36:26.424
[SPEAKER_00]: We want to serve people in our industry, blow the, like, so like, we were just having a conversation with another day with somebody and they were like, hey, why don't you just market to everybody?
36:27.185 --> 36:30.409
[SPEAKER_00]: Well, because then it becomes a general variety show event.
36:30.389 --> 36:32.272
[SPEAKER_00]: We've seen what happens with those events in town.
36:32.292 --> 36:34.155
[SPEAKER_00]: Like, you've seen the events where it's just for everybody.
36:34.195 --> 36:34.615
[SPEAKER_00]: Come on in.
36:34.756 --> 36:35.036
[SPEAKER_01]: Yeah.
36:35.096 --> 36:35.557
[SPEAKER_00]: It's dead.
36:35.797 --> 36:36.618
[SPEAKER_00]: Like, people aren't...
36:36.759 --> 36:37.540
[SPEAKER_00]: They're everything.
36:37.660 --> 36:38.641
[SPEAKER_00]: It's just a bunch of scraps.
36:38.942 --> 36:39.182
[SPEAKER_00]: Yeah.
36:39.242 --> 36:43.469
[SPEAKER_00]: So it's not like, you just don't attract the right person when you're for everybody.
36:43.569 --> 36:44.170
[SPEAKER_00]: You're for no one.
36:44.550 --> 36:47.154
[SPEAKER_00]: You're attract the people who don't know who they are.
36:47.394 --> 36:47.635
[SPEAKER_00]: Yes.
36:47.675 --> 36:49.798
[SPEAKER_02]: And if someone doesn't know who they are, how can they buy from you?
36:49.778 --> 36:50.741
[SPEAKER_00]: There's no trust.
36:51.523 --> 36:52.707
[SPEAKER_00]: It's just a harder process.
36:52.727 --> 36:53.790
[SPEAKER_00]: You're swimming upstream.
36:54.151 --> 36:56.337
[SPEAKER_00]: So I would just tell people to get specific who you want to serve.
36:56.357 --> 37:00.750
[SPEAKER_00]: And then what's cool about the ads is seems like it's going to find those people for you.
37:01.034 --> 37:12.271
[SPEAKER_00]: So like if I specifically say this in my videos and in the creative, like I help people who want to buy a home and they have a home to sell, I help people take the money out of their house and get rid of all their debt.
37:12.731 --> 37:13.833
[SPEAKER_00]: Like, yes.
37:13.853 --> 37:20.383
[SPEAKER_00]: Now you're talking to a specific person who's been searching for like debt consolidation, who's been, who's a homeowner, who's looking for home equity.
37:20.563 --> 37:26.431
[SPEAKER_00]: Like, there's just all these things you can get into from consumers, but then the same thing applies to business owners, which is the people you help as well.
37:26.972 --> 37:30.197
[SPEAKER_02]: What's the biggest transaction, the most recent large transaction you've had?
37:30.852 --> 37:32.495
[SPEAKER_00]: That I purchased.
37:32.635 --> 37:34.880
[SPEAKER_00]: The biggest thing was Ranger of I think.
37:35.080 --> 37:38.006
[SPEAKER_02]: Okay, Ranger of yeah, and did you go to the cheap dealership to get it?
37:38.246 --> 37:39.990
[SPEAKER_00]: No, so I call so this is funny.
37:40.010 --> 37:40.351
[SPEAKER_00]: You said this.
37:40.431 --> 37:42.314
[SPEAKER_00]: So I called I found one online.
37:43.096 --> 37:48.867
[SPEAKER_00]: I called the place and I said, hey, I'm busy I want to buy this one thing.
37:49.669 --> 37:50.531
[SPEAKER_00]: I need you to bring it here.
37:50.571 --> 37:51.613
[SPEAKER_00]: I'm not coming to the place.
37:52.074 --> 37:53.316
[SPEAKER_00]: I'm very busy
37:53.296 --> 38:02.573
[SPEAKER_00]: If you guys are willing to, first of all, I need the windows tinted because they weren't tinted black the way I wanted it, I need this done, and here's the price I'm going to pay, and if you guys could bring it here, I'll sign the paperwork and buy it.
38:02.593 --> 38:03.274
[SPEAKER_00]: If not, no worries.
38:04.115 --> 38:07.221
[SPEAKER_00]: And then like four hours later, they drove the car over with the windows tinted.
38:07.454 --> 38:11.504
[SPEAKER_02]: and you're the perfect avatar because you're low frills, you know, you just want it done.
38:12.506 --> 38:16.455
[SPEAKER_02]: So most business owners, you're a dream client.
38:16.476 --> 38:17.979
[SPEAKER_02]: But how does someone attract you?
38:18.841 --> 38:21.447
[SPEAKER_02]: They need to be so specific that when you're searching for them.
38:21.848 --> 38:22.370
[SPEAKER_00]: Yes.
38:22.771 --> 38:23.733
[SPEAKER_00]: So I'll give you an example.
38:24.034 --> 38:25.918
[SPEAKER_00]: I saw a CPA the other day.
38:25.898 --> 38:36.450
[SPEAKER_00]: And I thought this is so narrow, he goes, hey, if you're a business owner who makes this million to this million, like somewhere he had a couple of different versions, one million to three million or two million and plus, whatever.
38:36.470 --> 38:39.173
[SPEAKER_00]: And you want to reduce or eliminate your taxes.
38:40.234 --> 38:43.217
[SPEAKER_00]: We do this, we do this, we do this, and it was like, wow, that's me.
38:43.638 --> 38:48.143
[SPEAKER_00]: That's like, I want to, how many people who make seven figures want to reduce their taxes?
38:48.123 --> 38:53.590
[SPEAKER_00]: You know, that's a lot of people, but it's also very specific because it's an entrepreneur, it's a business owner.
38:54.250 --> 39:03.542
[SPEAKER_00]: So we have a guy in our group again, one of the people who's making a lot of money, he helps business owners buy homes because they have messy paperwork.
39:03.562 --> 39:04.483
[SPEAKER_00]: They're very busy.
39:04.863 --> 39:06.986
[SPEAKER_00]: He takes care of those to crap for them.
39:07.486 --> 39:09.228
[SPEAKER_00]: So like that's very specific.
39:09.369 --> 39:10.350
[SPEAKER_00]: He knows who he wants to help.
39:11.131 --> 39:14.755
[SPEAKER_02]: Yeah, so you then go down kind of like to the actual delivery of the product and it's like,
39:14.988 --> 39:16.830
[SPEAKER_02]: You're actually better at serving your customers.
39:17.290 --> 39:24.778
[SPEAKER_02]: It's this whole loop because if you're a specific, you attract that person, but more importantly, you can serve that person better.
39:25.159 --> 39:25.359
[SPEAKER_00]: Yes.
39:25.379 --> 39:27.982
[SPEAKER_02]: You get a better testimonial that then fuels the whole thing.
39:28.162 --> 39:35.009
[SPEAKER_00]: Yeah, and even with our, just going back to events, I know we're jumping around a little bit, but I wanted to make sure I cover people depending on no matter what you do.
39:35.129 --> 39:44.539
[SPEAKER_00]: And the same principle applies to every business when you talk about getting specific, but at our events, I start off, I say now I want to serve people in mortgage and real estate industry.
39:44.519 --> 39:48.785
[SPEAKER_00]: But then I got more even more narrow, and my buddy Chris Doe made me do this.
39:48.846 --> 39:52.151
[SPEAKER_00]: He's like, I need you to identify the person you want to serve, like the person.
39:52.571 --> 39:53.673
[SPEAKER_00]: There's a thousand people here, Chris.
39:54.013 --> 39:56.057
[SPEAKER_00]: He's like, I don't know, I want you to think of one person.
39:56.858 --> 39:58.060
[SPEAKER_00]: What's his name or her name?
39:58.761 --> 39:59.442
[SPEAKER_00]: Where did they live?
39:59.702 --> 40:00.784
[SPEAKER_00]: What did they do in the morning?
40:01.365 --> 40:03.608
[SPEAKER_00]: What did they, what did they struggle with?
40:03.588 --> 40:07.736
[SPEAKER_00]: And then what's cool about this is it actually opens your eyes to like other things you can do to help that person.
40:08.297 --> 40:09.840
[SPEAKER_00]: So we found like we have a guy.
40:09.880 --> 40:11.202
[SPEAKER_00]: His name is Johnny.
40:11.523 --> 40:12.465
[SPEAKER_00]: He lives in San Diego.
40:12.485 --> 40:13.507
[SPEAKER_00]: He's an imaginary character.
40:14.128 --> 40:17.695
[SPEAKER_00]: And he is doesn't fit in the standard industry box.
40:18.095 --> 40:19.819
[SPEAKER_00]: He's a little more creative than the standard people.
40:19.879 --> 40:21.582
[SPEAKER_00]: He doesn't like being so salesy.
40:21.602 --> 40:23.706
[SPEAKER_00]: He doesn't want to make cold calls and knock on doors.
40:23.686 --> 40:26.150
[SPEAKER_00]: And he thinks there's a better way to grow his business.
40:26.411 --> 40:29.175
[SPEAKER_00]: That's the guy I want to serve, or the gal, whatever, doesn't matter.
40:29.596 --> 40:32.561
[SPEAKER_00]: But by knowing that, the messaging becomes clear.
40:33.042 --> 40:35.786
[SPEAKER_00]: Like when you speak to the phone, you're actually talking to somebody.
40:35.907 --> 40:38.270
[SPEAKER_00]: It's not just like, hey, all, what's up?
40:38.291 --> 40:40.554
[SPEAKER_00]: You know, to come to my thing, like, I'm talking to Johnny.
40:40.574 --> 40:42.037
[SPEAKER_02]: You could create a bad credit, no credit.
40:42.057 --> 40:42.417
[SPEAKER_00]: Yeah, yeah.
40:42.518 --> 40:43.099
[SPEAKER_00]: That doesn't work.
40:43.159 --> 40:46.504
[SPEAKER_00]: So, I just think, like, I went to my barbedo the other day.
40:46.845 --> 40:49.930
[SPEAKER_00]: And my barber, you know, he's a cool guy, he's my friend, so I'll tell him.
40:49.910 --> 40:53.275
[SPEAKER_00]: But like he put his, he got his real estate license because he came to Ford.
40:53.675 --> 40:55.418
[SPEAKER_00]: He's like, Bro, I want to be in real estate too.
40:55.438 --> 40:56.119
[SPEAKER_00]: I'm getting my license.
40:56.179 --> 40:56.680
[SPEAKER_00]: I go for it.
40:56.700 --> 40:57.361
[SPEAKER_00]: Dude, go for it.
40:57.381 --> 40:57.801
[SPEAKER_00]: It's awesome.
40:58.142 --> 41:04.871
[SPEAKER_00]: But I saw his ad on his door of the barber shop and it says, I serve and he just listed every possible thing.
41:04.911 --> 41:07.235
[SPEAKER_00]: He's like, investors, luxury.
41:07.255 --> 41:11.901
[SPEAKER_00]: First timer is like, all the things I'm like, bro, is this jack of all trades master of none.
41:12.082 --> 41:14.866
[SPEAKER_00]: So it just makes it, it's not specific enough, you know?
41:15.246 --> 41:18.651
[SPEAKER_00]: And I think a lot of people do that because they're just wanting to not exclude anybody.
41:19.660 --> 41:38.293
[SPEAKER_02]: Yeah, and the crazy thing is is what happened for you when you got more specific more business, but the side effect of it is the people that aren't in that are like a little peeking around the corner saying that looks fun, like do you also let insurance agents come exactly and then like you attract those people to which is the weirdest thing.
41:38.662 --> 41:44.371
[SPEAKER_00]: Yeah, like, if you ever start a video, excluding people, the people excluded want to watch the video.
41:45.032 --> 41:45.693
[SPEAKER_00]: So I'll give you an example.
41:46.154 --> 41:47.456
[SPEAKER_00]: Hey, this video's for the guys only.
41:48.538 --> 41:50.140
[SPEAKER_00]: If you're not a dude, keep scrolling.
41:51.042 --> 41:52.384
[SPEAKER_00]: Why is most of the audience women?
41:53.285 --> 41:57.852
[SPEAKER_00]: Because everybody wants to be in the know when people want what they can't have.
41:58.534 --> 42:00.737
[SPEAKER_00]: If you tell people they can't be there, they want to be there even more.
42:00.717 --> 42:16.092
[SPEAKER_00]: You know, so just be like, next time you guys exclude the people, be like, hey man, this one's for the ladies only, every guy is going to be saving, sharing that video behind the scenes, like, you know, so I think there's power in, hey, here's who I can help, maybe this isn't for you if it's like this.
42:16.694 --> 42:19.941
[SPEAKER_00]: I remember getting more sales when I talked about who I don't want to work with.
42:20.832 --> 42:21.954
[SPEAKER_00]: because it's not a good fit.
42:22.114 --> 42:24.257
[SPEAKER_00]: I know I'm not going to be able to help you the way you need help.
42:24.658 --> 42:28.764
[SPEAKER_00]: And you don't have to be disrespectful, but you can say like, I've noticed I get these people the best results.
42:29.465 --> 42:31.468
[SPEAKER_00]: If you're this person, I probably can't help you.
42:33.811 --> 42:41.904
[SPEAKER_02]: People who know they need to grow their business, but, and they know that this is the solution to grow their business, they don't go specific because they're scared though.
42:41.924 --> 42:43.566
[SPEAKER_02]: Their scared is gonna, they're gonna do worse.
42:43.681 --> 42:49.672
[SPEAKER_02]: So, how do you talk to that person and tell them, like, hey, this guy, I'm that barber.
42:50.033 --> 42:50.534
[SPEAKER_02]: What do you tell?
42:50.734 --> 43:04.339
[SPEAKER_00]: Yeah, so I would just tell him, hey, I think it's just the, in today's noisy world, I think of people's heads as a snow globe, shake up a snow globe really aggressively, and there's just like all these things, that's people's brain right now, it's very noisy.
43:04.319 --> 43:06.002
[SPEAKER_00]: They're distracted with their phones.
43:06.763 --> 43:09.227
[SPEAKER_00]: There's so much political noise, news.
43:09.667 --> 43:12.852
[SPEAKER_00]: I think everyone's getting a little numb to everything, because there's just so much coming at us.
43:12.912 --> 43:15.597
[SPEAKER_00]: I don't think the brain was meant to accept this much input.
43:16.137 --> 43:17.560
[SPEAKER_00]: And it's going to evolve.
43:17.700 --> 43:20.184
[SPEAKER_00]: But like we're in the middle zone where it's like adapting right now.
43:20.304 --> 43:23.509
[SPEAKER_00]: So in that world, the people who win are the ones who are clear.
43:24.502 --> 43:27.025
[SPEAKER_00]: if it's when you confuse you lose.
43:27.045 --> 43:33.173
[SPEAKER_00]: And so when I see your thing and I see 17 different things of how you could help, I'm confused and I don't know if it's for me.
43:33.813 --> 43:36.997
[SPEAKER_00]: Versus if I see it and it's like, hey, I help this group.
43:37.959 --> 43:39.240
[SPEAKER_00]: I actually respect the person more.
43:39.440 --> 43:43.585
[SPEAKER_00]: And like you said, if I'm outside of that category, I might ask, hey, do you also do this?
43:44.226 --> 43:49.733
[SPEAKER_00]: So for example, like I had a group, I had a lady in my group, she helps luxury buyers.
43:50.084 --> 43:53.829
[SPEAKER_00]: But then she'll get people like, hey, I'm not a luxury buyer, but would you have time to meet with you?
43:53.849 --> 43:56.252
[SPEAKER_00]: I'm thinking about buying $800,000 in Las Vegas.
43:57.253 --> 43:59.195
[SPEAKER_00]: Well, that's a great deal for that agent.
43:59.235 --> 44:02.920
[SPEAKER_00]: But that person's almost applying to work with that agent.
44:03.080 --> 44:07.586
[SPEAKER_00]: Because they felt like it was like, oh, she only works with the million dollar buyers, and I'm not quite at a million.
44:08.027 --> 44:10.690
[SPEAKER_00]: So people aspire to your price point.
44:11.611 --> 44:14.775
[SPEAKER_00]: This happens at the high level with guys like Ryan Serhan.
44:14.755 --> 44:22.783
[SPEAKER_00]: like, people actually ask to work with him at the highest level, you know, because he's, you know, million-dollar agent, million-dollar listing, dude, you know.
44:22.823 --> 44:29.269
[SPEAKER_00]: So, I just think, yeah, being a little more confident with who you want to serve, you'll get more people.
44:30.090 --> 44:31.431
[SPEAKER_00]: Don't worry about the people you exclude.
44:31.731 --> 44:33.553
[SPEAKER_00]: So that's how I would tell anybody.
44:33.653 --> 44:41.961
[SPEAKER_00]: And then, now that you've done that work, that should be on your bio of your profile, that should be in your messaging, that should be in your videos.
44:41.941 --> 44:45.525
[SPEAKER_00]: And then you can like, um, now running ads, you know, run ads to that thing.
44:45.845 --> 44:57.557
[SPEAKER_00]: It's also going to make the thing that you're running ads to more effective because, uh, this is the last thing I wanted to make sure we talked about is like, let's just say, you have a lead magnet, you have something you want to sell or it's a webinar.
44:59.119 --> 45:03.003
[SPEAKER_00]: General is just getting, again, lost, average is getting punished.
45:03.603 --> 45:10.210
[SPEAKER_00]: You need something like specific, something excellent, like something that kind of moves people out of that average curve.
45:10.190 --> 45:15.959
[SPEAKER_00]: So I would think about, like, okay, here's how to do this one specific thing.
45:16.740 --> 45:20.366
[SPEAKER_00]: Because I think when you come to an webinar and it's like, oh, I can teach you this whole playbook.
45:20.486 --> 45:23.711
[SPEAKER_00]: It's almost unrealistic, and people get confused and overwhelmed.
45:24.032 --> 45:27.998
[SPEAKER_00]: Versus, like, I'm coming to this webinar to learn how to find this type of deal.
45:28.539 --> 45:32.325
[SPEAKER_00]: Like you said that guy, I'm buying this product to buy my first department building.
45:32.986 --> 45:37.092
[SPEAKER_00]: It's very, like, clear in specific what he's selling, so then I know what I'm buying.
45:37.763 --> 45:40.307
[SPEAKER_02]: Whereas the generalist real estate coach is struggling.
45:41.349 --> 45:49.904
[SPEAKER_02]: And that's the thing is, if you want to think through how do you niche down and go more specific, just think about who can you actually serve to the highest value?
45:50.605 --> 45:56.315
[SPEAKER_02]: And this, for me, is actually when my business really understood itself, because I'm like, OK, I can really help people.
45:56.335 --> 45:58.759
[SPEAKER_02]: I know the pains of that person in this range.
45:58.739 --> 46:14.993
[SPEAKER_02]: So I'm going to help them get to that next range and then as a buy product like these people at this next range now they're there I got to figure out how to get them to next range because they're working with me already so I think you're what I'm hearing from you is that the key to your success with.
46:15.142 --> 46:17.186
[SPEAKER_02]: marketing is like you're very specific with it.
46:17.206 --> 46:18.930
[SPEAKER_02]: Like you're doing this one thing.
46:19.010 --> 46:20.353
[SPEAKER_02]: What's the reason people go to Ford?
46:20.914 --> 46:21.776
[SPEAKER_02]: I think for the community.
46:22.417 --> 46:22.697
[SPEAKER_01]: Correct.
46:22.858 --> 46:25.704
[SPEAKER_02]: And I know that because you grow beauty instilled that in my mind.
46:26.144 --> 46:26.325
[SPEAKER_02]: Right.
46:26.425 --> 46:30.012
[SPEAKER_02]: So now I'm thinking the reason people come isn't because of this speaker that's bigger or you.
46:30.052 --> 46:34.101
[SPEAKER_02]: It's because you have the most badass community of people in the industry.
46:34.962 --> 46:35.243
[SPEAKER_02]: Period.
46:35.797 --> 46:47.205
[SPEAKER_02]: Yeah, people just want to be around the energy and it gets them more benefits in their business, you know, so I think in order to be successful with ads, it's that get specific with who you serve and what you're serving them with.
46:48.348 --> 46:51.375
[SPEAKER_02]: The next thing is people always ask like, okay, well, I want to.
46:51.777 --> 46:52.718
[SPEAKER_02]: Can I hit six figure?
46:53.019 --> 46:54.340
[SPEAKER_02]: Like how do I set the targeting up?
46:54.701 --> 46:58.646
[SPEAKER_02]: I wanna reach six figure earners or seven figure earners or people here or there.
46:59.488 --> 47:04.334
[SPEAKER_02]: And they think that you have to go into meta and create this audience into Facebook's thing and create an audience.
47:05.155 --> 47:06.317
[SPEAKER_02]: Like, you know how to reach those people?
47:06.597 --> 47:10.843
[SPEAKER_02]: If I told you there was Facebook had no targeting, would you know how to reach those people?
47:10.883 --> 47:13.066
[SPEAKER_00]: Yeah, we just make the ad reach those people.
47:13.266 --> 47:18.173
[SPEAKER_00]: So what I say in the video or what you say in the creative would target those people.
47:18.153 --> 47:19.416
[SPEAKER_02]: Okay, and how do you do that?
47:19.436 --> 47:21.120
[SPEAKER_00]: So if you want to go, it's called a dog whistle.
47:21.141 --> 47:22.604
[SPEAKER_00]: You could literally call out the person you want to help.
47:22.965 --> 47:27.938
[SPEAKER_00]: You're like, hey, if you are someone who makes this much money, I can help you save the money from the taxes, that was me.
47:28.018 --> 47:31.146
[SPEAKER_00]: So I'm very specifically, he's calling out the person he wants to help.
47:31.487 --> 47:32.569
[SPEAKER_00]: So that's like the basic version.
47:32.630 --> 47:34.795
[SPEAKER_00]: I think you can get more advanced.
47:34.775 --> 47:39.402
[SPEAKER_00]: with the types of things you ask people, I've noticed this with funnels.
47:40.103 --> 47:43.348
[SPEAKER_00]: So I had this guy, Daniel, the same guy, Daniel, appreciate who helped people scale.
47:43.808 --> 47:52.040
[SPEAKER_00]: He was like, hey, I was helping a education company scale that sells tutoring services to adolescents, like teenagers.
47:52.060 --> 47:54.444
[SPEAKER_00]: And so he was targeting a fluent family.
47:54.524 --> 48:03.297
[SPEAKER_00]: Because obviously, the only person who buys like $4,000 a bunch of tutoring for their kids is someone who wants their kids to go to Ivy League schools all the time.
48:03.277 --> 48:07.603
[SPEAKER_00]: Yeah, so you can't call that out, but so he's like, well, how could we do this?
48:07.623 --> 48:18.378
[SPEAKER_00]: So what he found out was he would make the ad, he would say what it's for and all these people, and then they would click on the ad, and then before they got into the next step, which was either a webinar or a leadbagnet, he asked a few quick questions.
48:19.019 --> 48:22.123
[SPEAKER_00]: One of those questions was, do you have a nanny?
48:22.443 --> 48:24.306
[SPEAKER_00]: Do you guys have in home help?
48:24.286 --> 48:28.714
[SPEAKER_00]: They found, and this before they had this question, this team was complaining that it's lead suck.
48:29.275 --> 48:32.982
[SPEAKER_00]: They're like, hey, we got all these leads from the ad, but we're converting like very few of these.
48:33.242 --> 48:34.725
[SPEAKER_00]: This is trash, we're going to turn it all off.
48:34.745 --> 48:36.708
[SPEAKER_00]: He's like, oh, hold on, we see better leads.
48:36.808 --> 48:38.131
[SPEAKER_00]: We don't want more of these, want better leads.
48:38.492 --> 48:39.273
[SPEAKER_00]: So they asked this question.
48:39.293 --> 48:43.240
[SPEAKER_00]: It said, do you have in-home help, along with three or four other questions?
48:43.220 --> 48:50.379
[SPEAKER_00]: Well, they found that for people that said, yes, that they haven't any of they have had one in the past, 80% of those leads closed on the tutoring offer.
48:50.941 --> 48:51.101
[SPEAKER_00]: Why?
48:51.141 --> 48:55.774
[SPEAKER_00]: Because this person is the type of person who pays for this type of service.
48:55.794 --> 48:59.524
[SPEAKER_00]: So it's like, are you the type of person that buys coaching?
48:59.504 --> 49:02.468
[SPEAKER_00]: Well, what would indicate the time that maybe you have a CPA?
49:03.470 --> 49:04.491
[SPEAKER_00]: Maybe you go to the gym.
49:04.952 --> 49:05.573
[SPEAKER_00]: Where do you work out?
49:05.653 --> 49:06.374
[SPEAKER_00]: Lifetime fitness?
49:07.275 --> 49:07.836
[SPEAKER_00]: Quick question.
49:08.257 --> 49:10.239
[SPEAKER_00]: Totally side note, or like totally off topic.
49:10.300 --> 49:11.561
[SPEAKER_00]: Where do you work out?
49:11.581 --> 49:12.202
[SPEAKER_00]: Do you have a trainer?
49:12.903 --> 49:17.670
[SPEAKER_00]: I guarantee if you have a type of person who pays a personal trainer, you're probably the type person who wants to coach.
49:17.690 --> 49:18.271
[SPEAKER_00]: You know what I mean?
49:18.572 --> 49:19.012
[SPEAKER_00]: In business.
49:19.273 --> 49:21.616
[SPEAKER_00]: Because you already have already made that decision.
49:21.676 --> 49:23.939
[SPEAKER_00]: You're the type of person who values mentorship coaching.
49:24.360 --> 49:27.925
[SPEAKER_00]: So he asked me and Neil, what's your nanny question?
49:28.597 --> 49:31.885
[SPEAKER_00]: And I was just thinking, like, for any business, there's probably a nanny question.
49:31.985 --> 49:34.892
[SPEAKER_00]: What is that question with that would identify your ideal client?
49:35.434 --> 49:42.150
[SPEAKER_00]: So you could either insert that into your video, or insert that into questions you asked before they take the next step with you.
49:42.265 --> 49:45.149
[SPEAKER_02]: And you're doing that to reframe them?
49:45.369 --> 49:45.609
[SPEAKER_00]: Correct.
49:45.810 --> 49:47.111
[SPEAKER_00]: Or just to filter your leads.
49:47.252 --> 49:48.934
[SPEAKER_00]: Because like in my case, I don't want...
49:48.954 --> 49:49.815
[SPEAKER_00]: I know a lot of people I work with.
49:49.835 --> 49:50.816
[SPEAKER_00]: They don't want more leads.
49:50.876 --> 49:51.738
[SPEAKER_00]: They want better leads.
49:52.278 --> 49:53.740
[SPEAKER_00]: They want more qualified leads.
49:53.800 --> 49:55.683
[SPEAKER_00]: They don't want to chase people down and start blowing them up.
49:55.703 --> 49:58.547
[SPEAKER_00]: Because like you said, cold calling isn't working as much anymore.
49:58.887 --> 50:00.109
[SPEAKER_00]: People aren't even answering the phone.
50:00.669 --> 50:01.911
[SPEAKER_00]: When I pick up my phone,
50:01.891 --> 50:04.756
[SPEAKER_00]: Like, if I see the, if I don't recognize a number, I don't want to answer the call anymore.
50:05.076 --> 50:05.938
[SPEAKER_00]: You know, we're busy.
50:06.279 --> 50:09.103
[SPEAKER_00]: And I think in Apple's even getting so good, it's going to come in.
50:09.184 --> 50:09.765
[SPEAKER_00]: It doesn't even come in.
50:09.785 --> 50:11.067
[SPEAKER_00]: It just says recognize spam.
50:11.107 --> 50:11.888
[SPEAKER_00]: Same thing with text.
50:12.609 --> 50:13.832
[SPEAKER_00]: SMS text is getting harder.
50:13.932 --> 50:15.394
[SPEAKER_02]: It's a whole separate place now.
50:15.514 --> 50:15.775
[SPEAKER_00]: Correct.
50:15.795 --> 50:18.660
[SPEAKER_00]: So like, warm, lukewarm and warm is the way you need to be.
50:19.361 --> 50:19.461
[SPEAKER_02]: Yeah.
50:19.882 --> 50:25.131
[SPEAKER_00]: And so I just think of like, how do I talk to those people who want to talk to me rather than the people who are like dead cold?
50:25.111 --> 50:39.926
[SPEAKER_02]: And there's a technical thing you can do with meta that a lot of people overlook that actually will increase your quality of leads over time, which you're describing is basically like people that answered the survey in the way that you qualify the leads, hey, are you a good leader of bad lead?
50:40.246 --> 50:41.708
[SPEAKER_02]: And the bad leads get to Squallified.
50:42.228 --> 50:48.074
[SPEAKER_02]: But what we do is we don't put the pixel, so the Facebook's tracking pixel, we don't put on the Squallified page.
50:48.655 --> 50:55.101
[SPEAKER_02]: So Facebook, every time someone fills it out, Facebook is only told, hey, someone filled this format
50:55.773 --> 50:59.618
[SPEAKER_02]: So, someone sees an ad, they go to the page, and there's like five questions.
51:00.038 --> 51:06.546
[SPEAKER_02]: The people that answer them in a way that I don't want, like it's a low quality lead, they go somewhere that says, hey, we're reviewing your application.
51:06.586 --> 51:07.087
[SPEAKER_02]: Thanks so much.
51:07.747 --> 51:08.969
[SPEAKER_02]: No Facebook set up on that page.
51:09.029 --> 51:14.215
[SPEAKER_02]: Facebook never even by their accounts tracking, they don't associate that with that big conversion.
51:14.536 --> 51:15.797
[SPEAKER_02]: Yeah, no conversion.
51:16.398 --> 51:16.498
[SPEAKER_00]: Okay.
51:16.478 --> 51:20.263
[SPEAKER_00]: Well, you answer the questions the way you wanted to, like in this example, you said yes to then any question.
51:20.303 --> 51:21.405
[SPEAKER_00]: You go to a different landing pace.
51:21.425 --> 51:21.705
[SPEAKER_00]: Yes.
51:21.725 --> 51:24.048
[SPEAKER_00]: That page has a success pixel on it.
51:24.068 --> 51:30.998
[SPEAKER_00]: I mean, and just for the technical people who are lost here, the pixel basically tells Facebook, this was a good lead, this converted.
51:31.218 --> 51:31.418
[SPEAKER_00]: Yeah.
51:31.438 --> 51:33.021
[SPEAKER_00]: This is the person you wanted on the webinar.
51:33.061 --> 51:34.623
[SPEAKER_00]: This is the person you wanted in your funnel.
51:35.003 --> 51:39.530
[SPEAKER_00]: So there's a thing that gets tracked when they go through that path.
51:39.550 --> 51:45.017
[SPEAKER_00]: So now what's going to happen is because they took that path, the algorithm is going to go search
51:45.149 --> 51:52.759
[SPEAKER_02]: Yeah, and so here's the craziest part about this whole thing is that I've gone to work with clients who are like our leads suck.
51:52.779 --> 51:53.901
[SPEAKER_02]: We're getting trash leads.
51:54.501 --> 51:56.023
[SPEAKER_02]: I think we've got to create a whole new ad account.
51:56.043 --> 52:06.297
[SPEAKER_02]: It's like no, you can actually retrain a Facebook ad account by doing this because people what they do wrong is most people they'll put to they'll put the Facebook tracking on both pages.
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[SPEAKER_02]: So they'll have like, hey, this was a good lead and they'll tell Facebook we still got to lead but we didn't like them get the better ones, but don't even do that no don't do that like we we gone in take the pixel off the leads you don't want we just run it through and we'll see in 45 days the sales team is like Holy crap like this like the leads are good now like what are you what sorcery and it could be the same ads it could be the same exact thing
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[SPEAKER_00]: But we can change things, but you know when to go find people like this and the crazy part about the AI that Facebook is using and it's on Instagram as well It's like it's finding people based on what they scroll their habits that purchased past purchasing behavior Things they click on when they go to the explore page what do they click on so there's so much data that these guys have on their users and Releverging all of that data to get you the best customer and so this is literally the new cheat code for 2026
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[SPEAKER_00]: get more on board with this.
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[SPEAKER_00]: I did a podcast with Cody Sanchez at Forward event and she said the amount of money that's pouring into ads from VCs is at an all-time high.
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[SPEAKER_00]: All these companies are trying to scale e-commerce and brands and all this stuff and it's driving ad costs up.
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[SPEAKER_00]: It's like diverse glide.
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[SPEAKER_00]: You're just small-time John or Susan in Las Vegas about it and you're trying to compete with like VC money on ads and that's pushing the cost up.
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[SPEAKER_00]: But she said it's diverse glide but in this case David can win because the one thing that we have that they don't have is we can remark like we can mark it to somebody who's seen your face before.
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[SPEAKER_00]: And she said, and I know this because like you guys were like, hey, I get ready for a $10, $12 ad costs, and then I end up paying $2.60.
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[SPEAKER_00]: Because we were marketing the people who had seen my face before.
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[SPEAKER_00]: So, there's a purpose to you guys creating organic content, because now you can read, target those people.
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[SPEAKER_00]: Even if you're not making more posts right now, at least it would give you like, this would actually encourage you to make more content on social media, because now you can be eventually retargeting these people with your ad.
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[SPEAKER_00]: For whatever is that you offer.
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[SPEAKER_02]: Yeah, and there's something, have you heard of Andromeda?
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[SPEAKER_02]: Yeah, right.
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[SPEAKER_02]: And so a lot of people are talking about this concept of Andromeda, which is really it's Facebook's algorithm of they now know, like, okay, this ad's going to resonate with this person, this one's going to work with this person.
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[SPEAKER_02]: But there's two components that most people aren't talking about, that for anyone who's maybe a little more technical, I just want to share this because no one's really sharing how the algorithms are actually working.
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[SPEAKER_02]: So, and drama does one part of Meta's new algorithm, but in November, literally this past November, they like quietly, but like publicly said, okay, it's actually two other components.
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[SPEAKER_02]: One of them's called Gem, which is what you just described, but they actually officially released how it works.
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[SPEAKER_02]: unofficially released how it works.
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[SPEAKER_02]: Which Gem tracks you across every single meta app that exist, including what's app, including if you have the goggles, the meta goggles, like they'll still track your behavior across everything.
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[SPEAKER_02]: and they know exactly what your organic behaviors and they'll serve you stuff based on that.
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[SPEAKER_00]: They even more data on you.
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[SPEAKER_02]: Yeah, more data exactly.
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[SPEAKER_02]: It's they've, what they put out is it's 10,000 X, which, you know, 10,000 times, the amount of accuracy as it did two years ago.
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[SPEAKER_00]: Yeah, so think about your best customers, your best leads that you worked with, the ones that were, they saw the value working with you, they were expected to you, like, hey, go find me more people like this.
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[SPEAKER_00]: Yes.
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[SPEAKER_00]: And it knows the attributes of those people, so it can go find them for you.
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[SPEAKER_00]: So it's like increasing your sales team.
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[SPEAKER_00]: By like a hundred, not just like 10x, like 100x, because now you've got all these people, all these bots on the internet trying to find your people.
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[SPEAKER_02]: Yes, and the third part of the new algorithm, they just, unofficially, for least, is called lattice.
55:43.557 --> 55:48.692
[SPEAKER_02]: And so what this is, it's basically how they serve different ads to you at different parts in your buying cycle.
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[SPEAKER_02]: So what I mean with that is if someone a business owner who's turned an ad off that was allegedly low-performing and it ruined all the performance costs everything failed, this is why.
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[SPEAKER_02]: Meta has now learned how what instead of retargeting the old way where you have like, oh, these people clicked on this page, I'm going to hit them with this ad, I'm headed with this one.
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[SPEAKER_02]: Like, their lattice is basically the large language model that they've trained on, okay, if this person sees this, then sees this, then sees this at, these three touch points they're gonna buy.
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[SPEAKER_02]: So sometimes an ad that looks like it's not performing, is the reason you're performing ad is performing.
56:29.273 --> 56:37.565
[SPEAKER_02]: So that's why it's so important to have this two campaign structure we talked about earlier, which is you have one for testing and one for proven, and you just leave the proven running.
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[SPEAKER_02]: Don't turn them off.
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[SPEAKER_02]: Like, these media buyers, even my media buyers, my most seasoned people, they're like, oh, no, it's optimizing the account.
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[SPEAKER_02]: This, this ad wasn't performing.
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[SPEAKER_02]: I'm like, no, you leave it on.
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[SPEAKER_02]: Like, just leave it the heck on.
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[SPEAKER_02]: It's going to do better.
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[SPEAKER_02]: You have one test, you have one proven, and we just add to those buckets.
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[SPEAKER_00]: But you spend more than the one that's working.
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[SPEAKER_02]: algorithmically meta will spend more on the one that's for oh okay so does this for you it's all right it's okay but like you don't know it's happening this is the thing is like you have to understand conceptually how meta is algorithms working which is just leave it if you're it's too complicated my advice is leave it to F alone and just let it do it thing
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[SPEAKER_00]: Okay, so they're smarter than us, basically.
57:13.004 --> 57:16.808
[SPEAKER_00]: Basically, if you got lost in the last five minutes, just let it go.
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[SPEAKER_00]: Yeah, that would be good.
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[SPEAKER_00]: Don't even look at it.
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[SPEAKER_00]: We can like, you can like, fast forward, like, do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do
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[SPEAKER_00]: which is running ads to traffic towards something like a webinar or a lead bag net, and then helping those people get into another upsell.
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[SPEAKER_02]: Yeah, more community or a callbook and funnel, uh, rotate course.
57:47.360 --> 57:48.403
[SPEAKER_02]: Those are the five mechanisms.
57:48.434 --> 57:55.025
[SPEAKER_00]: okay cool and so if anybody wants to work with Dylan like you take new clients right now or you do like you guys know you guys are pretty much a capacity.
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[SPEAKER_02]: Yeah so our missions to be the number one agency for for experts coaches consultants, course creators, people that have services to provide.
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[SPEAKER_02]: Okay we have e-commerce brands that work with us too just through nature of what we do but like that's my mission and in order to succeed my mission
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[SPEAKER_02]: I have to have insane success client success, which is why for you, we were spend time 7pm, 8pm face-timing, so that's our mission, right now we're only taking clients on that throw money at us and say, hey, I heard you're the best, take me on and we're like another client find but we'll do it.
58:31.170 --> 58:34.776
[SPEAKER_02]: So for grudgingly we're taking on new clients but it's
58:34.756 --> 58:39.770
[SPEAKER_02]: My point to say is like, like, in order to succeed with my mission, we have to have in saying client success.
58:39.870 --> 58:41.615
[SPEAKER_02]: And so if it's not the right fit, we don't work with them.
58:41.896 --> 58:43.660
[SPEAKER_02]: Like, I'm at the point now where I'm able to say no.
58:44.222 --> 58:46.288
[SPEAKER_02]: I don't want to work with people that I don't believe I can help.
58:47.411 --> 58:50.419
[SPEAKER_02]: But if someone wants to work with us, you can go to my Instagram.
58:50.399 --> 58:52.581
[SPEAKER_00]: Or we'll put a link in the description.
58:52.601 --> 58:52.802
[SPEAKER_02]: Yeah.
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[SPEAKER_02]: And it's just ROS.co.
58:54.824 --> 58:58.688
[SPEAKER_02]: So ROS with stands for Return Addspend.co.
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[SPEAKER_02]: Or ROS on Instagram, ROS.
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[SPEAKER_02]: And yeah.
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[SPEAKER_00]: Awesome man.
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[SPEAKER_00]: So we'll put a link in the description.
59:05.175 --> 59:10.541
[SPEAKER_00]: Or if you want a DM, Dylan, just let him know you saw us on this spot.
59:10.581 --> 59:11.563
[SPEAKER_00]: You saw him on the podcast.
59:11.583 --> 59:13.144
[SPEAKER_00]: So that way, let's take care of you.
59:13.204 --> 59:20.052
[SPEAKER_00]: And then the other cool part about this strategy is we're going to be working together on my
59:20.032 --> 59:27.769
[SPEAKER_00]: And so they'll be a link, you probably saw even an ad read earlier in this episode to come to my big launch, which is going to be for forward this year.
59:27.829 --> 59:28.912
[SPEAKER_00]: And we're going to break history.
59:28.932 --> 59:30.275
[SPEAKER_00]: We're going to make history.
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[SPEAKER_00]: We're going to break records in our industry and actually work on selling this event out in one day.
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[SPEAKER_00]: So if you want to be a part of history, go to NielsBigDate.com.
59:37.852 --> 59:39.195
[SPEAKER_00]: The link is going to be in the description.
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[SPEAKER_00]: Thanks for being on the show, bro.
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[SPEAKER_00]: And we'll see you guys on the next one.