ABOUT THIS EPISODE
My grandmother was taken to court for burning litter on a beach in Aberdyfi. Nobody asked her why the litter was there in the first place.
This is part one of a seven-part series on why Sustainability Solved is changing format. In this episode: the court case that started it, why the litter was the smaller problem, and the two questions to ask about any sustainability decision your organisation made last year.
Read the written version: https://willsussolved.substack.com
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Climate Transition that Works
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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.
